Advertising
Advertising

From Here to Tweeternity: A Practical Guide to Getting Started on Twitter

From Here to Tweeternity: A Practical Guide to Getting Started on Twitter

Getting Started on Twitter

    Twitter is clearly the Next Big Thing. In the past couple of months, we’ve seen CNN adopting it as a way of giving living feedback during their shows, celebrities from Britney Spears to Demi Moore opening accounts, and hundreds of thousands of new users join the ranks of Tweeters.

    Businesses are getting into the Twitter game, too, using it as a way to provide near-instantaneous customer service, to promote their services, or to maintain brand awareness by staying engaged in ongoing conversations about their products and their competitors’.

    We here at Lifehack have given plenty of advice about using Twitter effectively. Dozens of other sites have as well. But a lot of that advice has focused around principles for using Twitter, and often vague ones at that: join the conversation, don’t spam, add value, be helpful – that sort of thing. What’s missing is a guide to actually using Twitter, a “best practices” guide that will walk people and businesses through the process of building up a core of followers and beginning to build a reputation on Twitter. 

    This is that guide. If you’re on Twitter just to keep up with friends and find the best parties, this guide isn’t for you. But if you’re looking to promote a business, build a brand, or keep up with your customers’ problems using Twitter, these 10 steps will get you through the early phases – and hopefully build up enough inertia to carry you through the next ones.

    Advertising

    1. Sign Up.

    You can’t win if you don’t play. Go to Twitter.com and sign up. Choose a good username – your name or some variation, or your company name. Avoid “cutesy” names (unless you have a “cutesy” brand) and names that are easily confused with someone else. Definitely avoid “AOL Disease”; that’s where every possible variation of your name is taken so you end up with your name and a string of digits after your name, like “dustin73948924” – if you have a common name, use a memorable and representative handle (but make sure you use it elsewhere as well, since you’re effectively [re-]branding yourself under this name). Make sure you post a link to your Twitter page on your blog, website, emails, and anywhere else you connect with people.

    2. Download and Install Tweetdeck.

    There are lots of Twitter clients out there, and of course you can use the website as well, but for business and branding use, Tweetdeck offers several features that make it the best choice. First of all, Tweetdeck is an Adobe AIR application, which means it runs on virtually every current major operating system. Second, Tweetdeck’s multi-column view lets you view a wide range of Twitter streams easily. Third, it allows you to create groups containing the tweets of a subset of all the people you follow, so you can separate out, say, business partners, clients, and suppliers. And finally, Tweetdeck has Twitter Search built in, and allows you to create permanent columns for each search term that are updated in more or less real-time. We’ll be using this last feature a lot in step 4.

    3. Tweet 10 times.

    You can tweet all at once, or over a few days, but before you do anything else, you should start getting a history built up on your profile page. The reason is that as you follow people, they’ll be checking you out, and many people won’t follow someone that doesn’t seem to be actively using Twitter – what’s the point? Your Twitter profile doesn’t say when you joined, so they have no way of knowing whether you’re brand new or possibly the worst Twitterer ever.

    So put up a bunch of tweets right away. Make them good, but not fake – personal tweets are ok, as long as they’re substantive, but no two-word posts, or inane comments like “whee, this is fun”. And puh-LEASE avoid the urge to write “Is this thing on?” or “Checking out Twitter” as your first post. Everyone else does that.

    4. Run three searches for your keywords.

    At the top of Tweetdeck’s window is a strip of icons, one of which will say”Search” when you mouse over it. It looks like a magnifying glass. Click that and run a search on keywords relevant to your business or products. This is how you’ll follow (and join in on) conversations that are relevant to you, demonstrating your expertise while participating in the community. Tweetdeck creates a new column for each search – pick three keywords you think people are most likely to use to start with (you can also use phrases, just put them in quotes). For instance, if you’re Mountain Dew, you might search for “dew”, “thirsty”, and “extreme sports”. (You can always add more searches later – for now, while you’re getting started, stick to tree so you don’t get overwhelmed.)

    Advertising

    5. Respond to 10 or more tweets.

    If you’ve picked good keywords, you should have plenty of examples of people talking about your company, your product, your competitors, or things your audience is likely to be interested in. Pick 10 of them, hit reply (hover your mouse over the speaker’s avatar and click the “swoopy arrow” button (it will say “Reply To” when you mouse over it), and talk to them. Answer their question if they’ve asked one. Point them to a website or blog post they might be interested in (not necessarily your own).  Say how cool whatever they’ve linked to is. Ask your own question. Just generally, you know, talk to them. Like a person. NOT like a PR person, like a real one.

    As you go through the next few steps, keep doing this – every day if you want, every few days or so at least.

    6. Follow 100 people.

    Now you have a track record of interesting, helpful things you’ve said – you make a pretty compelling person to follow. Some of the people you responded to in #5 will already have followed you, as well as some of your homepage visitors and others you’ve shared your link with. Now you want to wade into the general stream of Twitter conversation and make yourself known. So follow 100 people – that’s where the “magic” starts to happen with Twitter, and it’s a reasonable amount for a beginner to track.

    How to find Twitterers worth following:

    • Check out your followers, and who’s following them.
    • Pick a couple of big names and look at who their followers are.
    • Use Twitter Groups to find groups of Tweeters organized by interest, place, or event.
    • Follow Mr. Tweet who will recommend Twitsters for you to follow based on it’s analysis of your Twitter stream.
    • Check out the top Twitterers overall, or by location, at Twitterholic.

    7. Follow almost everyone back.

    At this point in the game, it doesn’t pay to be too choosy about who you follow – you can always un-follow people later. There is a kind of etiquette to following and not following people – if you have few followers and someone follows you, it looks like a pretty big rejection if you choose not to follow back. On the other hand, once you have hundreds or thousands of followers, and especially when you’re already following hundreds of people, it looks more like good time management and less like a personal slap in the face when you don’t follow someone back. Of course, if they’re offensive in some way, use your own judgment, but the general rule should be “if they follow you, you follow them.”

    Advertising

    Unless you change this in the settings, you’ll get an email every time someone follows you. And unless you’re insanely famous and can expect hundreds or thousands of new followers a day, I recommend you don’t change that setting.

    8. Find at least 1 Tweet to respond to every day.

    You’re following at least 100 people, you’ve got around 100 people following you, you’re watching and participating in conversations relevant to your company or brand – now you’re in maintenance. For a while at least, make sure you’re responding to at least one person from your keyword searches a day – these aren’t people you follow, so this is how you expand beyond your network of followers, and hopefully increase its size. It’s also how you build your reputation as an engaged, concerned expert. Which is the point.

    Do as many as you feel like, but do it every day – you’re building up a habit here.

    9. Post at least one “status update” every day.

    Also post at least one fresh, interesting thing every day for a while – again, you’re building up a habit. Plus, you don’t want to appear to only respond to other people – you want to present yourself as an original voice in the Twitterverse, someone who makes waves and doesn’t just react to ripples.

    10. Respond to almost every @reply or direct message.

    If people care enough about you to contact you directly, show that you care about them by responding directly, in the same way they contacted you. That is, if they @replied to something you said, @reply to them back; if they privately direct messaged you, DM them back. You’re showing respect for your audience, engagement with the Twitter community, and hopefully your extensive knowledge and compassion. All of which beat a stick in the eye.

    Advertising

    Bonus tip: Enjoy yourself.

    Twitter is, first and foremost, a social environment. People use it to have fun. And they tend to be very good at sniffing out insincerity, PR-speak, and all-around social selfishness. If you’re not having fun, turn your Twitter account over to someone in your organization who will – or hire someone, if you have to. Twitter is not an advertising platform (yet?) and it is not a broadcasting platform – it’s a conversation platform, or better yet, an interaction platform. Interact genuinely and unselfishly – just like you’d like people to see you and your business.

    As you walk through these steps, your competence will grow and you can add more searches, follow more people, and tweet more. These tips are meant to get you steadily to about 300-700 followers – after that, your only limit is the size of  the audience for your niche or niches that use Twitter, and your own creativity. Remember, your niche is more than just your product’s users or potential clients – try to connect with people who live and work in your city, whose share interests with you, or even just people whose tweets you like – that’s how you’ll build your audience and, hopefully, your clientele.

    Good tweeting!

    More by this author

    Becoming Self-Taught (The How-To Guide) The Science of Setting Goals (And Its Effect on Your Brain) Is Procrastination Bad? The Truth About Procrastination Revealed How to Take Notes: 3 Effective Note-Taking Techniques Back to Basics: Capture Your Ideas

    Trending in Communication

    1 10 Success Principles for Living Your Dream Life 2 How to Survive a Quarter Life Crisis (The Complete Guide) 3 What Makes a Good Leader: 9 Critical Leadership Qualities 4 Think Positive Mantras Help a Lot? Try Value Affirmation Instead 5 How to Survive a Midlife Crisis (The Definitive Guide for Men)

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on May 28, 2020

    10 Success Principles for Living Your Dream Life

    10 Success Principles for Living Your Dream Life

    Are you stressed out and overwhelmed, wishing you had more time to do the things that really matter? Are you ready to do something better, something special in your life or your career?

    You were born with a gift that no one else in the world can express like you. When you dance to your own music, you naturally develop your innate abilities and excel in work and life. You are a total rock star. But when you live someone else’s idea of who you should be, it throws off your groove.

    Many people—maybe you—stopped following their dreams way too early in life because their talents were ignored, minimized, or shamed. They didn’t have the chops to win an American Idol competition or nab an Olympic gold medal, so they stopped expressing their inborn gifts altogether.

    You don’t need to be an award winner to rock your life. Living your dream life is about discovering your superpowers and feeling vibrant and joyful when you use them. It’s about owning what makes you unique and finding like-minded people to support you.

    Here are 10 success principles to help you live a rich and rewarding life on your terms that have worked with thousands of people in my workshops and will work for you, too.

    1. Get a Hobby to Move Closer to Your Dreams

    If you never became a professional dancer or a world-renowned author, it does NOT mean you should stop dancing or writing! These activities make you come alive, even if you “only” do them as favorite pastimes.

    Engaging in a hobby is one of the most important success principles you can follow to move closer to your dreams.

    When you try something creative for the first time or in a long while, you begin to see opportunities at work and in life that you were unaware of before. You also feel happier and more energized, according to a recent study from New Zealand.[1]

    Some of my most burned-out executive clients reinvigorated their careers by discovering a creative outlet that refueled them after the workday ended. Research at San Francisco State University shows that having a hobby lowers stress and helps you succeed at work.[2]

    So, give yourself permission to try new things and revisit old passions you gave up long ago. Setting aside just one hour a week for personal exploration can significantly change your life.

    Who knows? Your creative outlet could transform into a thriving business or lead to a new profession down the road.

    Advertising

    2. Focus on Your Strengths, Not Your Weaknesses

    Did you know that you are more likely to succeed when you develop your natural strengths rather than work on your weaknesses? The problem is that you probably don’t know where your true talents lie.

    Here are a few options to help you discover your unique strengths. You can:

    • Take the VIA Character Strengths Survey[3]
    • Try Gallup’s CliftonStrengths Assessment[4]
    • Answer a few Superpower Questions

    Once you understand what makes you tick, you can use these skills at work and your personal life to get more done in less time. If you boost your unique abilities through practice and study, you can accelerate your career and become a leader in a field that matters to you. It’s worth investing in yourself this way.

    3. Jumping off a Cliff is NOT Required

    Here’s the deal: most people are too afraid to change. When participants first come to my workshops, they tell me they have mouths to feed, bills to pay, and fear that if they follow their dreams, someone will get hurt.

    The old saying “leap and the net shall appear” does not comfort them. Because they are hesitant to plunge into the unknown, they believe their only option is to stay put where they are in life. Can you relate?

    You do not have to sacrifice the life you have now to start a new one. I was a psychology professor by day and singer by night for years before I transitioned into a full-time music career.

    Just take a little time out each week to do what enlivens you through a hobby, volunteer work, etc. Get a feel for it.

    Is it what you really want? If so, increase the time you spend doing it and make the transition when the time feels right.

    4. Give Your Inner Critic Some Love

    The main culprit that keeps you from stepping outside your comfort zone and getting the life of your dreams is KCRP or K-CRAP – the radio station that plays 24/7 in your head. The moment you try to do something interesting with your life it slaps you down with such chart-topping killer hooks as “Who do you think you are?” and “You’ll never be good enough!”.

    Have you ever noticed that KCRP’s mean-spirited DJ sounds like your parents, teachers, bosses, and other authority figures who shut you down creatively? These folks don’t need to stifle you any longer (although they often still do) because your inner critic does it for them. That keeps you stuck in a rut.

    To break free, try thinking of this DJ as a gruff old grandfather who gives you crap to keep you safe. Remember, this grumpy grandpa is woefully out of touch with the times. So, his stern opinions don’t really matter much, do they? Give him a pat on the back for his good intentions, and put your focus back on what makes you come alive.

    Advertising

    This success principle will give you the courage to venture into the unknown where you can dance to the beat of your own drummer.

    5. Embrace Your Inner Weirdo

    Many of us don’t go after our dreams because we’re afraid folks will find out how odd or strange we are. But our little eccentricities often turn out to be our greatest strengths. Yes, it’s good to be quirky.

    Odds are, you lost track of your true passions and talents before you were even old enough to know you were getting off-track. You became slowly “adulterated” by learning to:

    • Take on family roles that don’t match who you really are.
    • Spit back what teachers taught you in school rather than risk getting bad grades for being original.
    • Hide parts of yourself that don’t seem acceptable to certain social groups.

    The price for fitting in is that you may wind up leading a life that doesn’t fit you all that well. Your true calling becomes clear when you embrace what makes you different from others and allow yourself to stand out from the crowd, even if it feels awkward.

    Often, the very qualities you view as your flaws are your greatest gifts.

    6. See the Bigger Picture to Find Your True Calling

    I cannot stress the importance of this success principle enough. Your true calling is right in front of you. But you may miss it because you’re looking for it in the wrong place.

    To “see” it clearly, try widening your point of view.

    Case in point: Maria felt she needed to retire early from being a police detective, so she could travel abroad. I encouraged Maria to think of ways that she could continue to serve as a law enforcer (a career she loved) and travel overseas at the same time.

    A few months later, Maria landed a job with the United Nations in Bosnia training the local police force to understand and embrace human rights procedures.

    Like Maria, you are an everyday rock star capable of accomplishing greater things than you can imagine. Is what you’re looking for right in front of you, too? Do you have an inkling of what it may be?

    Look beyond your day-to-day activities, your current job, and even the town you live in. View your life from an eagle’s perspective and be open to new possibilities.

    Advertising

    7. Try a Little Wish-List Magic

    Pretend I’m your fairy godmother and I give you permission right now to be your most magnificent self. What kind of life would be music to your ears? It doesn’t matter whether it seems unattainable or even downright crazy. Write it down on a wish list.

    Get quiet. Be honest. Think big.

    What would you like your career, your relationships, your health, your finances, and your spiritual life to be like? Jot down enough details so that your wishes seem tangible to you. Then, look at this list every morning before you start your day and every night before you go to sleep.

    Sounds silly? It’s not. It works! Permitting yourself to daydream about a rich and fulfilling life is the first step to manifesting it.

    8. Take Breaks to Get Clues About Your Ideal Future

    Did you know that working straight through to a deadline leads to diminishing returns? Research shows that taking a break for 15 minutes every 75 to 90 minutes can help you recharge, refresh your focus, and get more done in less time.[5]

    Wait, it gets better! A Stanford study shows that walking increases your creative output increases by 60 percent. Doing repetitive activities such as walking, running, riding your bike, swimming, and sweeping allow solutions to problems to pop into your mind out of nowhere.[6]

    What does this success principle have to do with creating your dream life?

    These mini-breaks allow you to get vital clues for what to do next to attain your ideal future. Plus, you won’t waste precious time and energy getting lost in other people’s agendas.

    9. Take Action on Your Inspired Ideas

    Once an inspired thought pops into your mind, take action.

    This is one of the most powerful success principles for turning your dreams into reality; the sooner the better. Whatever it is—from calling an old friend to taking a new route home—be sure to do it!

    Pay attention to your oddball hunches. You need to go after what you want, not just dream about it. As comedian Jim Carrey warns,

    Advertising

    “You can’t just visualize and go eat a sandwich.”

    10. Count Your Rockstar Moments

    Still not sure you have what it takes to get your dream life? This final success principle is guaranteed to help.

    Make a list of everything you’ve ever accomplished. As you read back through it, put a star next to each item, and let it sink in.

    You’ll be pleasantly surprised by how good you’ll feel about yourself afterward. You’ll also see how effective you’ve been in the past at getting what you want. You’ve succeeded before, you can succeed again.

    You already rock. You just need to own it. Trust me, you’ve got this!

    Final Thoughts

    Eleanor Roosevelt said,

    “The future belongs to those who believe in the beauty of their dreams.”

    Following these success principles will help you find the time and energy to do the things that really matter and live with clear intention.

    By spending just one hour a week doing something you love, focusing on your strengths and achievements, embracing what makes you different, and acting on inspired ideas, you can create a life that is a perfect fit for you, step-by-step.

    If you don’t have a clue about what your dream life could look like yet, don’t worry. Your heart knows. It has been “talking” to you for a long time. It’s just being muffled by KCRP, buried under a lot of “shoulds” and fear.

    This article can also help you figure out the life you truly want to live: How to Get Motivated and Be Happy Every Day When You Wake Up.

    Stand still, get quiet, and listen. It’s constantly telling you what you need to do to realize your own rockstar potential. It may be just a whisper now, but the more you pay attention to it, the louder it will get, and the easier it will be to follow.

    More About Success in Life

    Featured photo credit: Rahul Dey via unsplash.com

    Reference

    Read Next