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From Here to Tweeternity: A Practical Guide to Getting Started on Twitter

From Here to Tweeternity: A Practical Guide to Getting Started on Twitter

Getting Started on Twitter

    Twitter is clearly the Next Big Thing. In the past couple of months, we’ve seen CNN adopting it as a way of giving living feedback during their shows, celebrities from Britney Spears to Demi Moore opening accounts, and hundreds of thousands of new users join the ranks of Tweeters.

    Businesses are getting into the Twitter game, too, using it as a way to provide near-instantaneous customer service, to promote their services, or to maintain brand awareness by staying engaged in ongoing conversations about their products and their competitors’.

    We here at Lifehack have given plenty of advice about using Twitter effectively. Dozens of other sites have as well. But a lot of that advice has focused around principles for using Twitter, and often vague ones at that: join the conversation, don’t spam, add value, be helpful – that sort of thing. What’s missing is a guide to actually using Twitter, a “best practices” guide that will walk people and businesses through the process of building up a core of followers and beginning to build a reputation on Twitter. 

    This is that guide. If you’re on Twitter just to keep up with friends and find the best parties, this guide isn’t for you. But if you’re looking to promote a business, build a brand, or keep up with your customers’ problems using Twitter, these 10 steps will get you through the early phases – and hopefully build up enough inertia to carry you through the next ones.

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    1. Sign Up.

    You can’t win if you don’t play. Go to Twitter.com and sign up. Choose a good username – your name or some variation, or your company name. Avoid “cutesy” names (unless you have a “cutesy” brand) and names that are easily confused with someone else. Definitely avoid “AOL Disease”; that’s where every possible variation of your name is taken so you end up with your name and a string of digits after your name, like “dustin73948924” – if you have a common name, use a memorable and representative handle (but make sure you use it elsewhere as well, since you’re effectively [re-]branding yourself under this name). Make sure you post a link to your Twitter page on your blog, website, emails, and anywhere else you connect with people.

    2. Download and Install Tweetdeck.

    There are lots of Twitter clients out there, and of course you can use the website as well, but for business and branding use, Tweetdeck offers several features that make it the best choice. First of all, Tweetdeck is an Adobe AIR application, which means it runs on virtually every current major operating system. Second, Tweetdeck’s multi-column view lets you view a wide range of Twitter streams easily. Third, it allows you to create groups containing the tweets of a subset of all the people you follow, so you can separate out, say, business partners, clients, and suppliers. And finally, Tweetdeck has Twitter Search built in, and allows you to create permanent columns for each search term that are updated in more or less real-time. We’ll be using this last feature a lot in step 4.

    3. Tweet 10 times.

    You can tweet all at once, or over a few days, but before you do anything else, you should start getting a history built up on your profile page. The reason is that as you follow people, they’ll be checking you out, and many people won’t follow someone that doesn’t seem to be actively using Twitter – what’s the point? Your Twitter profile doesn’t say when you joined, so they have no way of knowing whether you’re brand new or possibly the worst Twitterer ever.

    So put up a bunch of tweets right away. Make them good, but not fake – personal tweets are ok, as long as they’re substantive, but no two-word posts, or inane comments like “whee, this is fun”. And puh-LEASE avoid the urge to write “Is this thing on?” or “Checking out Twitter” as your first post. Everyone else does that.

    4. Run three searches for your keywords.

    At the top of Tweetdeck’s window is a strip of icons, one of which will say”Search” when you mouse over it. It looks like a magnifying glass. Click that and run a search on keywords relevant to your business or products. This is how you’ll follow (and join in on) conversations that are relevant to you, demonstrating your expertise while participating in the community. Tweetdeck creates a new column for each search – pick three keywords you think people are most likely to use to start with (you can also use phrases, just put them in quotes). For instance, if you’re Mountain Dew, you might search for “dew”, “thirsty”, and “extreme sports”. (You can always add more searches later – for now, while you’re getting started, stick to tree so you don’t get overwhelmed.)

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    5. Respond to 10 or more tweets.

    If you’ve picked good keywords, you should have plenty of examples of people talking about your company, your product, your competitors, or things your audience is likely to be interested in. Pick 10 of them, hit reply (hover your mouse over the speaker’s avatar and click the “swoopy arrow” button (it will say “Reply To” when you mouse over it), and talk to them. Answer their question if they’ve asked one. Point them to a website or blog post they might be interested in (not necessarily your own).  Say how cool whatever they’ve linked to is. Ask your own question. Just generally, you know, talk to them. Like a person. NOT like a PR person, like a real one.

    As you go through the next few steps, keep doing this – every day if you want, every few days or so at least.

    6. Follow 100 people.

    Now you have a track record of interesting, helpful things you’ve said – you make a pretty compelling person to follow. Some of the people you responded to in #5 will already have followed you, as well as some of your homepage visitors and others you’ve shared your link with. Now you want to wade into the general stream of Twitter conversation and make yourself known. So follow 100 people – that’s where the “magic” starts to happen with Twitter, and it’s a reasonable amount for a beginner to track.

    How to find Twitterers worth following:

    • Check out your followers, and who’s following them.
    • Pick a couple of big names and look at who their followers are.
    • Use Twitter Groups to find groups of Tweeters organized by interest, place, or event.
    • Follow Mr. Tweet who will recommend Twitsters for you to follow based on it’s analysis of your Twitter stream.
    • Check out the top Twitterers overall, or by location, at Twitterholic.

    7. Follow almost everyone back.

    At this point in the game, it doesn’t pay to be too choosy about who you follow – you can always un-follow people later. There is a kind of etiquette to following and not following people – if you have few followers and someone follows you, it looks like a pretty big rejection if you choose not to follow back. On the other hand, once you have hundreds or thousands of followers, and especially when you’re already following hundreds of people, it looks more like good time management and less like a personal slap in the face when you don’t follow someone back. Of course, if they’re offensive in some way, use your own judgment, but the general rule should be “if they follow you, you follow them.”

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    Unless you change this in the settings, you’ll get an email every time someone follows you. And unless you’re insanely famous and can expect hundreds or thousands of new followers a day, I recommend you don’t change that setting.

    8. Find at least 1 Tweet to respond to every day.

    You’re following at least 100 people, you’ve got around 100 people following you, you’re watching and participating in conversations relevant to your company or brand – now you’re in maintenance. For a while at least, make sure you’re responding to at least one person from your keyword searches a day – these aren’t people you follow, so this is how you expand beyond your network of followers, and hopefully increase its size. It’s also how you build your reputation as an engaged, concerned expert. Which is the point.

    Do as many as you feel like, but do it every day – you’re building up a habit here.

    9. Post at least one “status update” every day.

    Also post at least one fresh, interesting thing every day for a while – again, you’re building up a habit. Plus, you don’t want to appear to only respond to other people – you want to present yourself as an original voice in the Twitterverse, someone who makes waves and doesn’t just react to ripples.

    10. Respond to almost every @reply or direct message.

    If people care enough about you to contact you directly, show that you care about them by responding directly, in the same way they contacted you. That is, if they @replied to something you said, @reply to them back; if they privately direct messaged you, DM them back. You’re showing respect for your audience, engagement with the Twitter community, and hopefully your extensive knowledge and compassion. All of which beat a stick in the eye.

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    Bonus tip: Enjoy yourself.

    Twitter is, first and foremost, a social environment. People use it to have fun. And they tend to be very good at sniffing out insincerity, PR-speak, and all-around social selfishness. If you’re not having fun, turn your Twitter account over to someone in your organization who will – or hire someone, if you have to. Twitter is not an advertising platform (yet?) and it is not a broadcasting platform – it’s a conversation platform, or better yet, an interaction platform. Interact genuinely and unselfishly – just like you’d like people to see you and your business.

    As you walk through these steps, your competence will grow and you can add more searches, follow more people, and tweet more. These tips are meant to get you steadily to about 300-700 followers – after that, your only limit is the size of  the audience for your niche or niches that use Twitter, and your own creativity. Remember, your niche is more than just your product’s users or potential clients – try to connect with people who live and work in your city, whose share interests with you, or even just people whose tweets you like – that’s how you’ll build your audience and, hopefully, your clientele.

    Good tweeting!

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    Trending in Communication

    1 How to Spend More Quality Time with Your Partner 2 12 Surprising Benefits of Learning a New Language 3 5 Powerful Ways for Building Fulfilling Relationships 4 How a Lack of Communication Can Cost Your Career 5 What Makes People Happy? 20 Secrets of “Always Happy” People

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    Last Updated on October 17, 2019

    How to Spend More Quality Time with Your Partner

    How to Spend More Quality Time with Your Partner

    You see your partner every single day. They are the first person you talk to in the morning and the last person you kiss goodnight.

    But does seeing each other day in and day out equal a healthy relationship? Not necessarily.

    Spending quality time with your partner is the best way to ensure your relationship stays healthy and strong. This means going above and beyond sitting together while you watch Netflix or going out for the occasional dinner. You deserve more from your relationship – and so does your spouse!

    What does quality time mean? It means spending time with your spouse without interruption. It’s a chance for you to come together and talk. Communication will build emotional intimacy and trust.

    Quality time is also about expressing love in a physical way. Not sex, necessarily (but that’s great, too!) but through hand-holding, cuddling, caressing, and tickling. Studies show that these displays of affection will boost partner satisfaction.[1]

    So how do you spend quality time with your partner? Here are 13 relationship tips on making the most out of your time with your partner.

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    1. Recognize the Signs

    If you want a healthy relationship, you have to learn how to recognize the signs that you need to spend more quality time together.

    Some telltale signs include:

    • You’re always on your phones.
    • You value friendships or hobbies over quality time with your spouse.
    • You aren’t together during important events.
    • You are arguing more often or lack connection.
    • You don’t make plans or date nights.
    • You’re not happy.

    If you are experiencing any of these relationship symptoms, know that quality time together can reverse the negative effects of the signs above.

    2. Try New Things Together

    Have you ever wanted to learn how to play an instrument or speak another language? How about skydive or ballroom dance?

    Instead of viewing these as solo hobbies and interests, why not involve your partner?

    Trying new activities together builds healthy relationships because it encourages spouses to rely on one another for emotional and physical support.

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    Shared hobbies also promote marital friendship, and the Journal of Happiness Studies found that marital satisfaction was twice as high for couples who viewed each other as best friends.[2]

    3. Schedule in Tech-Free Time

    Your phone is a great way to listen to music, watch videos, and keep up-to-date with friends and family. But is your phone good for your relationship?

    Many couples phone snub, or ‘phub’, one another. Studies show that phubbing can lower relationship satisfaction and increase one’s chances of depression.[3]

    Reduce those chances by removing distractions when spending quality time together and showing your partner they have your full attention.

    4. Hit the Gym as a Couple

    One way you can spend more time together as a couple is by becoming workout partners. Studies show that couples are more likely to stay with their exercise routine if they work out together.[4] Couples also work out harder than they would solo. One study found that 95 percent of couples who work out together maintained weight loss compares to the 66 percent of singles who did.[5]

    Join a gym, do at-home couples’ workouts, try couples yoga, hit the hiking trails, or get your bikes out. No matter which way you choose to exercise, these healthy activities can promote a healthy relationship.

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    5. Cook Meals Together

    Pop open a bottle of wine or put some romantic music on while you get busy – in the kitchen, of course!

    One of the best relationship tips for spending quality time together when you both have busy schedules is to cook meals together.[6]

    Spice things up and try and prepare a four-course meal or a fancy French dish together. Not only is this a fun way to spend your time together, but it also promotes teamwork.

    If all goes well, you’ll have a romantic date night meal at home that you prepared with your four hands. And if the food didn’t turn out the way you’d hoped, you are guaranteed to have a laugh and create new memories together.

    6. Have a Regular Date Night

    Couples experience a greater sense of happiness and less stress when they are spending quality time together.[7] One of the biggest relationship tips for a healthy partnership is to include a date night in your weekly routine.

    The National Marriage Project found that having a weekly date night can make your relationship seem more exciting and helps prevent relationship boredom.[8] It also lowers the probability of divorce, improves your sex life, and increases healthy communication.

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    Some great ideas for what to do on your date night include:

    • Have a movie marathon – Gather up your favorite flicks and cuddle up on the couch.
    • Play games together – Cards, board games, video games, and other creative outlets are a fun way to spend quality time together.
    • Recreate your first date – Go back to that restaurant and order the same meal you did when you first got together. You can spice up your evening by pretending you’re strangers meeting for the first time and see how sexy the night gets.
    • Plan a weekend getaway – There’s nothing better than traveling with the one you love.
    • Dinner and a movie – A classic!
    • Try a new restaurant – Make it your mission to rate and try all of the Mexican restaurants/Irish pubs/Italian trattorias in your area.
    • Have a long sex session – Intimacy promotes the release of the oxytocin hormone which is responsible for a myriad of great feelings.[9]

    Here’re even more date night ideas for your reference: 50 Unique and Really Fun Date Ideas for Couples

    Final Thoughts

    The benefits of spending quality time together are endless. Here are just some of the ways it can contribute to a healthy relationship:

    • Improves emotional and physical intimacy
    • Lowers divorce rates
    • Improves communication
    • Reduces marital boredom
    • Bonds couples closer
    • Improves friendship
    • Boosts health
    • Reduces stress

    These are all excellent reasons to start making date night a regular part of your week.

    It’s easy to have a healthy relationship when you set aside dedicated time to share with your spouse. Try new things together, make your spouse your workout buddy, and look for innovative ways to be close and connected.

    These relationship tips will bring great benefits to your marriage.

    Featured photo credit: Allen Taylor via unsplash.com

    Reference

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