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From Here to Tweeternity: A Practical Guide to Getting Started on Twitter

From Here to Tweeternity: A Practical Guide to Getting Started on Twitter

Getting Started on Twitter

    Twitter is clearly the Next Big Thing. In the past couple of months, we’ve seen CNN adopting it as a way of giving living feedback during their shows, celebrities from Britney Spears to Demi Moore opening accounts, and hundreds of thousands of new users join the ranks of Tweeters.

    Businesses are getting into the Twitter game, too, using it as a way to provide near-instantaneous customer service, to promote their services, or to maintain brand awareness by staying engaged in ongoing conversations about their products and their competitors’.

    We here at Lifehack have given plenty of advice about using Twitter effectively. Dozens of other sites have as well. But a lot of that advice has focused around principles for using Twitter, and often vague ones at that: join the conversation, don’t spam, add value, be helpful – that sort of thing. What’s missing is a guide to actually using Twitter, a “best practices” guide that will walk people and businesses through the process of building up a core of followers and beginning to build a reputation on Twitter. 

    This is that guide. If you’re on Twitter just to keep up with friends and find the best parties, this guide isn’t for you. But if you’re looking to promote a business, build a brand, or keep up with your customers’ problems using Twitter, these 10 steps will get you through the early phases – and hopefully build up enough inertia to carry you through the next ones.

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    1. Sign Up.

    You can’t win if you don’t play. Go to Twitter.com and sign up. Choose a good username – your name or some variation, or your company name. Avoid “cutesy” names (unless you have a “cutesy” brand) and names that are easily confused with someone else. Definitely avoid “AOL Disease”; that’s where every possible variation of your name is taken so you end up with your name and a string of digits after your name, like “dustin73948924” – if you have a common name, use a memorable and representative handle (but make sure you use it elsewhere as well, since you’re effectively [re-]branding yourself under this name). Make sure you post a link to your Twitter page on your blog, website, emails, and anywhere else you connect with people.

    2. Download and Install Tweetdeck.

    There are lots of Twitter clients out there, and of course you can use the website as well, but for business and branding use, Tweetdeck offers several features that make it the best choice. First of all, Tweetdeck is an Adobe AIR application, which means it runs on virtually every current major operating system. Second, Tweetdeck’s multi-column view lets you view a wide range of Twitter streams easily. Third, it allows you to create groups containing the tweets of a subset of all the people you follow, so you can separate out, say, business partners, clients, and suppliers. And finally, Tweetdeck has Twitter Search built in, and allows you to create permanent columns for each search term that are updated in more or less real-time. We’ll be using this last feature a lot in step 4.

    3. Tweet 10 times.

    You can tweet all at once, or over a few days, but before you do anything else, you should start getting a history built up on your profile page. The reason is that as you follow people, they’ll be checking you out, and many people won’t follow someone that doesn’t seem to be actively using Twitter – what’s the point? Your Twitter profile doesn’t say when you joined, so they have no way of knowing whether you’re brand new or possibly the worst Twitterer ever.

    So put up a bunch of tweets right away. Make them good, but not fake – personal tweets are ok, as long as they’re substantive, but no two-word posts, or inane comments like “whee, this is fun”. And puh-LEASE avoid the urge to write “Is this thing on?” or “Checking out Twitter” as your first post. Everyone else does that.

    4. Run three searches for your keywords.

    At the top of Tweetdeck’s window is a strip of icons, one of which will say”Search” when you mouse over it. It looks like a magnifying glass. Click that and run a search on keywords relevant to your business or products. This is how you’ll follow (and join in on) conversations that are relevant to you, demonstrating your expertise while participating in the community. Tweetdeck creates a new column for each search – pick three keywords you think people are most likely to use to start with (you can also use phrases, just put them in quotes). For instance, if you’re Mountain Dew, you might search for “dew”, “thirsty”, and “extreme sports”. (You can always add more searches later – for now, while you’re getting started, stick to tree so you don’t get overwhelmed.)

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    5. Respond to 10 or more tweets.

    If you’ve picked good keywords, you should have plenty of examples of people talking about your company, your product, your competitors, or things your audience is likely to be interested in. Pick 10 of them, hit reply (hover your mouse over the speaker’s avatar and click the “swoopy arrow” button (it will say “Reply To” when you mouse over it), and talk to them. Answer their question if they’ve asked one. Point them to a website or blog post they might be interested in (not necessarily your own).  Say how cool whatever they’ve linked to is. Ask your own question. Just generally, you know, talk to them. Like a person. NOT like a PR person, like a real one.

    As you go through the next few steps, keep doing this – every day if you want, every few days or so at least.

    6. Follow 100 people.

    Now you have a track record of interesting, helpful things you’ve said – you make a pretty compelling person to follow. Some of the people you responded to in #5 will already have followed you, as well as some of your homepage visitors and others you’ve shared your link with. Now you want to wade into the general stream of Twitter conversation and make yourself known. So follow 100 people – that’s where the “magic” starts to happen with Twitter, and it’s a reasonable amount for a beginner to track.

    How to find Twitterers worth following:

    • Check out your followers, and who’s following them.
    • Pick a couple of big names and look at who their followers are.
    • Use Twitter Groups to find groups of Tweeters organized by interest, place, or event.
    • Follow Mr. Tweet who will recommend Twitsters for you to follow based on it’s analysis of your Twitter stream.
    • Check out the top Twitterers overall, or by location, at Twitterholic.

    7. Follow almost everyone back.

    At this point in the game, it doesn’t pay to be too choosy about who you follow – you can always un-follow people later. There is a kind of etiquette to following and not following people – if you have few followers and someone follows you, it looks like a pretty big rejection if you choose not to follow back. On the other hand, once you have hundreds or thousands of followers, and especially when you’re already following hundreds of people, it looks more like good time management and less like a personal slap in the face when you don’t follow someone back. Of course, if they’re offensive in some way, use your own judgment, but the general rule should be “if they follow you, you follow them.”

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    Unless you change this in the settings, you’ll get an email every time someone follows you. And unless you’re insanely famous and can expect hundreds or thousands of new followers a day, I recommend you don’t change that setting.

    8. Find at least 1 Tweet to respond to every day.

    You’re following at least 100 people, you’ve got around 100 people following you, you’re watching and participating in conversations relevant to your company or brand – now you’re in maintenance. For a while at least, make sure you’re responding to at least one person from your keyword searches a day – these aren’t people you follow, so this is how you expand beyond your network of followers, and hopefully increase its size. It’s also how you build your reputation as an engaged, concerned expert. Which is the point.

    Do as many as you feel like, but do it every day – you’re building up a habit here.

    9. Post at least one “status update” every day.

    Also post at least one fresh, interesting thing every day for a while – again, you’re building up a habit. Plus, you don’t want to appear to only respond to other people – you want to present yourself as an original voice in the Twitterverse, someone who makes waves and doesn’t just react to ripples.

    10. Respond to almost every @reply or direct message.

    If people care enough about you to contact you directly, show that you care about them by responding directly, in the same way they contacted you. That is, if they @replied to something you said, @reply to them back; if they privately direct messaged you, DM them back. You’re showing respect for your audience, engagement with the Twitter community, and hopefully your extensive knowledge and compassion. All of which beat a stick in the eye.

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    Bonus tip: Enjoy yourself.

    Twitter is, first and foremost, a social environment. People use it to have fun. And they tend to be very good at sniffing out insincerity, PR-speak, and all-around social selfishness. If you’re not having fun, turn your Twitter account over to someone in your organization who will – or hire someone, if you have to. Twitter is not an advertising platform (yet?) and it is not a broadcasting platform – it’s a conversation platform, or better yet, an interaction platform. Interact genuinely and unselfishly – just like you’d like people to see you and your business.

    As you walk through these steps, your competence will grow and you can add more searches, follow more people, and tweet more. These tips are meant to get you steadily to about 300-700 followers – after that, your only limit is the size of  the audience for your niche or niches that use Twitter, and your own creativity. Remember, your niche is more than just your product’s users or potential clients – try to connect with people who live and work in your city, whose share interests with you, or even just people whose tweets you like – that’s how you’ll build your audience and, hopefully, your clientele.

    Good tweeting!

    More by this author

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    Last Updated on August 19, 2019

    How to Be True to Yourself and Live the Life You Want

    How to Be True to Yourself and Live the Life You Want

    We live in a world that constantly tells us what to do, how to act, what to be. Knowing how to be true to yourself and live the life you want can be a challenge.

    When someone asks how we are, we assume that the person does not mean the question sincerely, for it would lead to an in depth conversation. So telling them that you are good or fine, even if you’re not, is the usual answer.

    In an ideal world, we would stop and truly listen. We wouldn’t be afraid to be ourselves. Instead, when we answer about how we are doing, our mask, the persona we show the world, tightens. Sometimes even more so than it might have been before. Eventually, it becomes hard to take off, even when you’re alone.

    Imagine a world where we asked how someone was doing and they really told us. Imagine a world where there were no masks, only transparency when we talked to one another.

    If you want to live in a world that celebrates who you are, mistakes and all, take off the mask. It doesn’t mean you have to be positive or fine all the time.

    According to a Danish psychologist, Svend Brinkman, we expect each other to be happy and fine every second, and we expect it of ourselves. And that “has a dark side.”[1] Positive psychology can have its perks but not at the expense at hiding how you truly feel in order to remain seemingly positive to others.

    No one can feel positive all the time and yet, that is what our culture teaches us to embrace. We have to unlearn this. That said, telling others you are ‘“fine”’ all the time is actually detrimental to your wellbeing, because it stops you from being assertive, from being authentic or your truest self.

    When you acknowledge a feeling, it leads you to the problem that’s causing that feeling; and once you identify the problem, you can find a solution to it. When you hide that feeling, you stuff it way down so no one can help you.You can’t even help yourself.

    Feelings are there for one reason: to be felt. That doesn’t mean you have to act on that feeling. It just means that you start the process of problem solving so you can live the life you want.

    1. Embrace Your Vulnerability

    When you are your true self, you can better self-advocate or stand up for what you need. Your self-expression matters, and you should value your voice. It’s okay to need things, it’s okay to speak up, and it’s okay not to be okay.

    Telling someone you are simply “fine” when you are not, does your story and your journey a great disservice. Being true to yourself entails embracing all aspects of your existence.

    When you bring your whole self to the table, there is nothing that you can’t beat. Here’re 7 benefits of being vulnerable you should learn.

    Can you take off the mask? This is the toughest thing anyone can do. We have learned to wait until we are safe before we start to be authentic.

    In relationships especially, this can be hard. Some people avoid vulnerability at any cost. And in our relationship with ourselves, we can look in the mirror and immediately put on the mask.

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    It all starts with your story. You have been on your own unique journey. That journey has led you here, to the person you are today. You have to be unafraid, and embrace all aspects of that journey.

    You should seek to thrive, not just survive. That means you do not have to compete or compare yourself with anyone.

    Authenticity means you are enough. It’s enough to be who you are to get what you want.

    What if for the first time ever, you were real? What if you said what you wanted to say, did what you wanted to do, and didn’t apologize for it?

    You were assertive, forthcoming in your opinions or actions to stand for what is right for you, (rather than being passive or aggressive) in doing so. You didn’t let things get to you. You knew you had something special to offer.

    That’s where we all should be.

    So, answer me this:

    How are you, really?

    And know that no matter the answer, you should still be accepted.

    Bravery is in the understanding that you still may not be accepted for your truth.

    Bravery is knowing you matter even when others say that you do not.

    Bravery is believing in yourself when all evidence counters doing so (i.e. past failures or losses)

    Bravery is in being vulnerable while knowing vulnerability is a sign of strength.

    It’s taking control.

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    2. Choose Your Attitude in Adversity

    You can take control of your destiny and live the life you want by being true to yourself. You can start anytime. You can start today.

    You can start with one day at a time, just facing what happens that day. Most of us get overwhelmed when faced with the prospect of a big change. Even if the only thing we change is our attitude.

    In one instant, you can become a different person with a change of attitude. When you take control of your attitude, you become able to better understand what is around you. This allows you to move forward.

    Originally, you may have had a life plan. It could have started when you were little; you were hoping to become a mermaid, doctor, astronaut or all three when you grew up. You were hoping to be someone. You were hoping to be remembered.

    You can still dream those dreams, but eventually reality sets in. Obstacles and struggles arise. You set on a different path when the last one didn’t work out. You think of all the “shoulds” in your life in living the life you want. You should be doing this…should be doing that…

    Clayton Barbeau, psychologist, coined the term “shoulding yourself.’[2] When we are set on one path and find ourselves doing something different. It becomes all the things you should be doing rather than seeing the opportunities right in front of you.

    But in all this disarray, did you lose sight of the real you?

    It may be in our perceived failures and blunders that we lose sight of who we are, because we try to maintain position and status.

    In being who we really are and achieving what we really want, we need to be resilient: How to Build Resilience to Face What Life Throws at You

    It means that we do not see all possibilities of what might happen, but must trust ourselves to begin again, and continue to build the life we want. In the face of adversity, you must choose your attitude.

    Can attitude overcome adversity? It certainly helps. While seeking to be true to yourself and live the life you want, you will have to face a fact:

    Change will happen.

    Whether that change is good or bad is unique to each person and their perspective.

    You might have to start over, once, twice, a few times. It doesn’t mean that everything will be okay, but that you will be okay. What remains or should remain is the true you. When you’ve lost sight of that, you’ve lost sight of everything.

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    And then, you rebuild. Moment after moment, day after day. We all have a choice, and in this moment, that matters.

    You can choose to have a positive attitude, seeing the silver lining in each situation and, where there is none, the potential for one. Maybe that silver lining is you and what you will do with the situation. How will you use it for something good?

    That’s how you can tap into yourself and your power. Sometimes it happens by accident, sometimes on purpose. It can happen when we aren’t even looking for it, or it can be your only focus. Everyone gets there differently.

    You can rise, or you can remain. Your choice.

    When the worst happens, you can rely on your authenticity to pull you through. That’s because Self Advocacy, speaking up to let others know what you need, is part of finding the real you.

    There is nothing wrong with asking for help. Or sometimes, helping others can help us deal with the pain of a hurtful situation. You decide how you’re going to help others, and suddenly, you become your best self.

    3. Do What Makes You Happy When No One’s Looking

    Being the best version of you has nothing to do with your success or your status. It has everything to do with your Character, what you do when no one’s looking.

    In order to create the life you want, you have to be the person you want to be. Faking it till you make it is just a way to white knuckle it through your journey. You have the fire inside of you to make things right, to put the pieces together, to live authentically. And Character is how you get there.

    If you fall down and you help another up while you’re down there, it’s like you rise twice.

    Along with attitude, your character is about the choices you make rather than what happens to you.

    Yes, it’s about doing the right thing even when obstacles seem insurmountable.  It’s about using that mountain you’ve been given to show others it can be moved.  It’s about being unapologetically you, taking control, choosing your attitude in adversity and being the best version of you to create the life you want.

    How do you know what you really want? Is it truly status or success?

    Unfortunately, these things do not always bring happiness. And aspects of our image or “performance driven existence” may not achieve satisfaction. Materialism is part of our refusal to accept ourselves as enough. All the things we use to repress our true selves are about being enough.

    “Enoughness” is what we truly seek, but ego gets in the way.

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    Ego is the perception of self as outer worth. It’s not REAL self worth.

    Ego represses our true self with a new self— the self of chasing ‘“Am I ever enough?”’ questions. And instead of filling our true selves with self-love and acceptance, when we “should ourselves” and chase “enoughness,” we feed the ego or our image.

    It’s important to realize YOU ARE ENOUGH, without all the material trappings.

    Stanford psychologist Meagan O’Reilly describes the damage of not thinking we are enough. One of her tactics for combating this is to complete the sentence,[3]

    “If I believed I were already enough, I’d ____”

    What would you do if you felt you were enough?

    By believing you are enough, you can live the life you want.

    So many fake it to try to get there, and they end up losing themselves when they lose more and more touch with their Authenticity.

    Final Thoughts

    By being yourself, you are being brave. By acknowledging all you can be, you tell the universe that you can until you believe it too. The steps are easy, and you are worth it. All of it is about the purpose you are leading and the passion that is your fuel.

    Being true to yourself is all about mastering how to live life authentically rather than faking or forcing it. Having the life you want (and deserve) is about being trusting in yourself and the purpose you are living for. Both need passion behind it, fueling it each second, or you will experience burn out.

    When you are authentic, you can call the road you walk your own. When you live your life for you and not just the results of all your actions (faking it till you make it), you can let go of what you don’t need. This clarifies and pushes purpose to you, living for something that is greater than you.

    You will find that making decisions based on what will actually achieve your goals, will help you attain the life you want, and your success with each step, will allow you to enjoy the process. Good luck!

    More About Living Your True Self

    Featured photo credit: Ariana Prestes via unsplash.com

    Reference

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