Advertising
Advertising

From Here to Tweeternity: A Practical Guide to Getting Started on Twitter

From Here to Tweeternity: A Practical Guide to Getting Started on Twitter

Getting Started on Twitter

    Twitter is clearly the Next Big Thing. In the past couple of months, we’ve seen CNN adopting it as a way of giving living feedback during their shows, celebrities from Britney Spears to Demi Moore opening accounts, and hundreds of thousands of new users join the ranks of Tweeters.

    Businesses are getting into the Twitter game, too, using it as a way to provide near-instantaneous customer service, to promote their services, or to maintain brand awareness by staying engaged in ongoing conversations about their products and their competitors’.

    We here at Lifehack have given plenty of advice about using Twitter effectively. Dozens of other sites have as well. But a lot of that advice has focused around principles for using Twitter, and often vague ones at that: join the conversation, don’t spam, add value, be helpful – that sort of thing. What’s missing is a guide to actually using Twitter, a “best practices” guide that will walk people and businesses through the process of building up a core of followers and beginning to build a reputation on Twitter. 

    This is that guide. If you’re on Twitter just to keep up with friends and find the best parties, this guide isn’t for you. But if you’re looking to promote a business, build a brand, or keep up with your customers’ problems using Twitter, these 10 steps will get you through the early phases – and hopefully build up enough inertia to carry you through the next ones.

    Advertising

    1. Sign Up.

    You can’t win if you don’t play. Go to Twitter.com and sign up. Choose a good username – your name or some variation, or your company name. Avoid “cutesy” names (unless you have a “cutesy” brand) and names that are easily confused with someone else. Definitely avoid “AOL Disease”; that’s where every possible variation of your name is taken so you end up with your name and a string of digits after your name, like “dustin73948924” – if you have a common name, use a memorable and representative handle (but make sure you use it elsewhere as well, since you’re effectively [re-]branding yourself under this name). Make sure you post a link to your Twitter page on your blog, website, emails, and anywhere else you connect with people.

    2. Download and Install Tweetdeck.

    There are lots of Twitter clients out there, and of course you can use the website as well, but for business and branding use, Tweetdeck offers several features that make it the best choice. First of all, Tweetdeck is an Adobe AIR application, which means it runs on virtually every current major operating system. Second, Tweetdeck’s multi-column view lets you view a wide range of Twitter streams easily. Third, it allows you to create groups containing the tweets of a subset of all the people you follow, so you can separate out, say, business partners, clients, and suppliers. And finally, Tweetdeck has Twitter Search built in, and allows you to create permanent columns for each search term that are updated in more or less real-time. We’ll be using this last feature a lot in step 4.

    3. Tweet 10 times.

    You can tweet all at once, or over a few days, but before you do anything else, you should start getting a history built up on your profile page. The reason is that as you follow people, they’ll be checking you out, and many people won’t follow someone that doesn’t seem to be actively using Twitter – what’s the point? Your Twitter profile doesn’t say when you joined, so they have no way of knowing whether you’re brand new or possibly the worst Twitterer ever.

    So put up a bunch of tweets right away. Make them good, but not fake – personal tweets are ok, as long as they’re substantive, but no two-word posts, or inane comments like “whee, this is fun”. And puh-LEASE avoid the urge to write “Is this thing on?” or “Checking out Twitter” as your first post. Everyone else does that.

    4. Run three searches for your keywords.

    At the top of Tweetdeck’s window is a strip of icons, one of which will say”Search” when you mouse over it. It looks like a magnifying glass. Click that and run a search on keywords relevant to your business or products. This is how you’ll follow (and join in on) conversations that are relevant to you, demonstrating your expertise while participating in the community. Tweetdeck creates a new column for each search – pick three keywords you think people are most likely to use to start with (you can also use phrases, just put them in quotes). For instance, if you’re Mountain Dew, you might search for “dew”, “thirsty”, and “extreme sports”. (You can always add more searches later – for now, while you’re getting started, stick to tree so you don’t get overwhelmed.)

    Advertising

    5. Respond to 10 or more tweets.

    If you’ve picked good keywords, you should have plenty of examples of people talking about your company, your product, your competitors, or things your audience is likely to be interested in. Pick 10 of them, hit reply (hover your mouse over the speaker’s avatar and click the “swoopy arrow” button (it will say “Reply To” when you mouse over it), and talk to them. Answer their question if they’ve asked one. Point them to a website or blog post they might be interested in (not necessarily your own).  Say how cool whatever they’ve linked to is. Ask your own question. Just generally, you know, talk to them. Like a person. NOT like a PR person, like a real one.

    As you go through the next few steps, keep doing this – every day if you want, every few days or so at least.

    6. Follow 100 people.

    Now you have a track record of interesting, helpful things you’ve said – you make a pretty compelling person to follow. Some of the people you responded to in #5 will already have followed you, as well as some of your homepage visitors and others you’ve shared your link with. Now you want to wade into the general stream of Twitter conversation and make yourself known. So follow 100 people – that’s where the “magic” starts to happen with Twitter, and it’s a reasonable amount for a beginner to track.

    How to find Twitterers worth following:

    • Check out your followers, and who’s following them.
    • Pick a couple of big names and look at who their followers are.
    • Use Twitter Groups to find groups of Tweeters organized by interest, place, or event.
    • Follow Mr. Tweet who will recommend Twitsters for you to follow based on it’s analysis of your Twitter stream.
    • Check out the top Twitterers overall, or by location, at Twitterholic.

    7. Follow almost everyone back.

    At this point in the game, it doesn’t pay to be too choosy about who you follow – you can always un-follow people later. There is a kind of etiquette to following and not following people – if you have few followers and someone follows you, it looks like a pretty big rejection if you choose not to follow back. On the other hand, once you have hundreds or thousands of followers, and especially when you’re already following hundreds of people, it looks more like good time management and less like a personal slap in the face when you don’t follow someone back. Of course, if they’re offensive in some way, use your own judgment, but the general rule should be “if they follow you, you follow them.”

    Advertising

    Unless you change this in the settings, you’ll get an email every time someone follows you. And unless you’re insanely famous and can expect hundreds or thousands of new followers a day, I recommend you don’t change that setting.

    8. Find at least 1 Tweet to respond to every day.

    You’re following at least 100 people, you’ve got around 100 people following you, you’re watching and participating in conversations relevant to your company or brand – now you’re in maintenance. For a while at least, make sure you’re responding to at least one person from your keyword searches a day – these aren’t people you follow, so this is how you expand beyond your network of followers, and hopefully increase its size. It’s also how you build your reputation as an engaged, concerned expert. Which is the point.

    Do as many as you feel like, but do it every day – you’re building up a habit here.

    9. Post at least one “status update” every day.

    Also post at least one fresh, interesting thing every day for a while – again, you’re building up a habit. Plus, you don’t want to appear to only respond to other people – you want to present yourself as an original voice in the Twitterverse, someone who makes waves and doesn’t just react to ripples.

    10. Respond to almost every @reply or direct message.

    If people care enough about you to contact you directly, show that you care about them by responding directly, in the same way they contacted you. That is, if they @replied to something you said, @reply to them back; if they privately direct messaged you, DM them back. You’re showing respect for your audience, engagement with the Twitter community, and hopefully your extensive knowledge and compassion. All of which beat a stick in the eye.

    Advertising

    Bonus tip: Enjoy yourself.

    Twitter is, first and foremost, a social environment. People use it to have fun. And they tend to be very good at sniffing out insincerity, PR-speak, and all-around social selfishness. If you’re not having fun, turn your Twitter account over to someone in your organization who will – or hire someone, if you have to. Twitter is not an advertising platform (yet?) and it is not a broadcasting platform – it’s a conversation platform, or better yet, an interaction platform. Interact genuinely and unselfishly – just like you’d like people to see you and your business.

    As you walk through these steps, your competence will grow and you can add more searches, follow more people, and tweet more. These tips are meant to get you steadily to about 300-700 followers – after that, your only limit is the size of  the audience for your niche or niches that use Twitter, and your own creativity. Remember, your niche is more than just your product’s users or potential clients – try to connect with people who live and work in your city, whose share interests with you, or even just people whose tweets you like – that’s how you’ll build your audience and, hopefully, your clientele.

    Good tweeting!

    More by this author

    Building Relationships: 11 Rules for Self-Promotion How to Become an Expert (And Spot out One Nearby) The Importance of Reminders (And How to Make a Reminder That Works) Is Procrastination Bad? The Truth About Procrastination Revealed Back to Basics: Your Calendar

    Trending in Communication

    1 15 Inspiring Ideas to Boost Your Motivation for Success 2 How to Improve Communication Skills for Workplace Success 3 How to Turn Your Fear of Missing Out into a Joy of Missing Out 4 What Is Resilience and Why Is It Important? 5 Positive Motivation vs Negative Motivation: Which One Is Better?

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on April 11, 2019

    How to Improve Communication Skills for Workplace Success

    How to Improve Communication Skills for Workplace Success

    Possessing strong communication skills will help you in every phase of your life. This is especially true in the workplace.

    I have personally worked with several leaders who were masters of communication. A few were wonderful speakers who could tell a great story and get everyone in the room engaged. Those of us in attendance would walk away feeling inspired and eager to help with what came next. Others were very skilled at sharing a clear direction and job expectations.

    I knew exactly what was expected of me and how to achieve my goals. This was the foundation of an energized and vibrant role I was in. What I have found is strong communication skills are incredibly helpful and sometimes critical in how well we perform at work.

    Here we will take a look at how to improve communication skills for workplace success.

    How Communication Skills Help Your Success

    Strong communication skills pave the way for success in many ways. Let’s look at a few of the big ones.

    Create a Positive Experience

    Here are two examples of how well developed communication skills helps create a positive experience:

    When I first moved to the city I now live in, I began a job search. Prior to my first live interview, I was told an address to go to. Upon arriving at the address provided, I drove around and around attempting to find the location. After 15 minutes of circling and looking for the address, I finally grabbed a parking spot and set out on foot.

    What I discovered was the address was actually down an alley and only had the number over the door. No sign for the actual company. The person that gave me those very unclear directions provided a bad experience for me.

    Had they communicated the directions to get there in a clear manner, my experience would have been much better. Instead the entire experience started off poorly and colored the entire meeting.

    As a recruiter, I frequently provide potential candidates with information about a job I’m speaking to them about. In order to do this, I also provide a picture of the overall company, the group they might be joining, and how their role fits in and impacts the entire company.

    Time and time again I have been told by candidates that I have provided the clearest picture of a company and role they have ever heard. They have a positive experience when I clearly communicate to them. Even when the position does not work out for them, often times they will want to stay in touch with me due to the open communication and beneficial experience they had during the interviewing process.

    Advertising

    Strong communication skills will provide a positive experience in virtually any interaction you have with someone.

    Help Leadership Skills

    It’s certainly a skill all its own to be able to lead others.

    Being a mentor and guiding others towards success is a major hallmark of great leaders. Another characteristic of effective leaders is the ability to communicate clearly.

    As I referenced above, having a leader who can plainly articulate the company’s mission and direction goes a really long way towards being the Captain of the boat that others want to follow. It’s like saying “here’s our destination and this is how we are going to get there” in a way that everyone can get on board with.

    Another critical component of everyone helping to sail the boat in the right direction is knowing what your portion is all about. How are you helping the boat move towards its destination in the manner than is consistent with the leaders’ vision?

    If you have a boss or a manager that can show you what it takes for not only you to be successful, but also how your performance helps the company’s success then you’ve got a winner. A boss with superior communication skills.

    Build Better Teams

    Most of us work in teams of some sort or another. During the course of my career, I have led teams up to 80 and also been an individual contributor.

    In my individual contributor roles, I have been part of a larger team. Even if you are in business for yourself, you have to interact with others in one manner or another.

    If you have strong communication skills, it helps to build better teams. This is true whether you are in an IT department with 100 other fellow programmers or if you own your own business and have customers or vendors you communicate with.

    When you showcase your robust ability to communicate well with others while interacting with them, you are building a better team.

    Now let’s jump in to how to improve communication skills to help you pave the way for your workplace success.

    Advertising

    How to Improve Communication Skills for Workplace Success

    There are many tips, tricks, and techniques to improve communication skills. I don’t want to overwhelm you with too much information, so let’s focus on the things that will provide the biggest return on your time investment.

    Most of these tips will be fairly easy to become aware of but will take time and effort to implement. So let’s go!

    1. Listen

    Ever heard the saying you have two ears and one mouth for a reason? If you haven’t, then here’s the reason:

    Being a good listener is half the equation to being a good communicator.

    People who have the ability to really listen to someone can then actually answer questions in a meaningful way. If you don’t make the effort to actively listen, then you are really doing yourself and the other person a disservice in the communication department.

    Know that person who is chomping at the bit to open his or her mouth the second you stop talking? Don’t be that person. They haven’t listened to at least 1/2 of what you’ve said. Therefore the words that spill out of their mouth are going to be about 1/2 relevant to what you just said.

    Listen to someone completely and be comfortable with short periods of silence. Work on your listening skills first and foremost.

    2. Know Your Audience

    Knowing your audience is another critical component to having strong communication skills. The way you interact with your manager should be different than how you interact with your kids. This isn’t to say you need to be a different person with everyone you interact with. Far from it.

    Here is a good way to think about it:

    Imagine using your the same choice of words and body language you use with your spouse while interacting with your boss. That puts things in a graphic light!

    You want to ensure you are using the type of communication most relevant to your audience.

    Advertising

    3. Minimize

    I have lunch with a business associate about 3 times a year. We’ve been talking for several years now about putting a business deal together.

    He is one of those people that simply overwhelms others with a lot of words. Sometimes when I ask him a question, I get buried beneath such an avalanche of words that I’m more confused than when I asked the question. Needless to say this is most likely a large portion of why we never put the deal together.

    Don’t be like my lunch business associate. The goal of talking to or communicating with someone is to share actual information. The goal is not to confuse someone, it’s to provide clarity in many cases.

    State what needs to be stated as succinctly as possible. That doesn’t mean you can’t have some pleasant conversation about the weather too.

    The point is to not create such an onslaught of words and information that the other person walks away more confused than when they started.

    4. Over Communicate

    So this probably sounds completely counter intuitive to what I just wrote about minimizing your communication. It seems like it might be but it’s not.

    What I mean by over communicating is ensuring that the other person understands the important parts of what you are sharing with them. This can be done simply yet effectively. Here’s a good example:

    Most companies have open enrollment for benefits for the employees in the fall. The company I work for has open enrollment from November 1 to 15. The benefits department will send out a communication to all employees around October 1st, letting them know open enrollment is right around the corner and any major changes that year. There’s also a phone number and email for people to contact them with any questions.

    Two weeks later, we all get a follow up email with basically the same information. We get a 3rd communication the week before open enrollment and another one 1 day before it starts.

    Finally we get 2 emails during enrollment reminding us when open enrollment ends.

    There’s minimal information, it’s more of a reminder. This is effective over communication.

    Advertising

    5. Body Language

    The final critical component to how to improve communication skills for workplace success is body language. This is something most of us have heard about before but, a reminder is probably a good idea.

    When I am in a meeting with someone I am comfortable with, I tend to kind of slouch down in my chair and cross my arms. When I catch myself doing this, I sit up straight and uncross my arms. I remember that crossing arms can many times be interpreted as a sign of disagreement or conflict.

    In general, the best rule of thumb is to work towards having open body language whenever possible at work. This means relaxing your posture, not crossing your arms, and looking people in the eye when speaking with them.

    When you are speaking in front of others, stand up straight and speak in a clear voice. This will convey confidence in your words.

    Conclusion

    Possessing strong communication skills will help you in many facets of your life and most certainly in the workplace.

    Good communication helps create better teams, positive experiences with those we interact with, and are critical for leadership.

    There are numerous tactics and techniques to be used to improve communication skills. Here we’ve reviewed how to improve communication skills for workplace success.

    Now go communicate your way to success.

    More Resources About Effective Communication

    Featured photo credit: HIVAN ARVIZU via unsplash.com

    Read Next