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“Friendly greetings!” The Power of Personal Catchphrases

“Friendly greetings!” The Power of Personal Catchphrases

Friendly greetings, I'm Torley!

    One of the nicest things you can do for other people is make yourself easy to remember. Instead of burning their brains trying to recall who you are and what you stand for, a personal catchphrase is a elegant anchor to the rest of you. It serves as a compact memory assistant that melts mental blocks. You don’t need to be a celebrity, but you do need to have personality.

    Ever heard of Rodney Dangerfield? The man said:

    “I don’t get no respect!”

    thousands of times (are you seeing him in your head as you read this?), and he literally built a prosperous and durable comedy career based on that catchphrase. Let’s make no mistake, he was a versatile performer who chillingly portrayed an abusive father in Natural Born Killers, but to many, his sheer lack of received respect coupled with mannerisms like tie-tugging helped him be recognized and succeed.

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    Whether you love, hate them — or otherwise — Donald Trump’s “You’re fired” and Paris Hilton’s “That’s hot” are unlikely to leave your head anytime soon. And you can’t get much briefer than 2 words. As a type of meme, catchphrases’ brethren include LOLCATS and other Internet phenomena like the many parodies of 300’s “This… is… Sparta!” which are immediately accessible, and thus, spread easily. As Internet marketing guru Seth Godin (who’s coined catchphrases) sez:

    “Ideas that spread, win.”

    My catchphrase is “Friendly greetings!”, and I use it to introduce my Second Life video tutorials (with almost 3 million views) and other public activities. If you google for it in quotation marks right now, you’ll find I’m the #2 match with this image:

    Friendly greetings!

      Without quotes, I’m still in the Top 10. This didn’t happen all at once, but in waves. Here’s my advice on popularizing yourself through a personal catchphrase so you can reap the rewards:

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      Your catchphrase must be natural

      Don’t hunt for the obscure: just about all catchphrases consist of simple words that are easy to remember. And even alien quips like “Klaatu barada nikto” have a singsong quality which is pleasant, especially if you’ve not just read, but heard the original. If you have an opportunity, record yourself saying your catchphrase. It adds a dimension that’s impossible in text alone, and almost all catchphrases originated from being said out loud.

      I stress that being creative doesn’t mean being alien — by appropriating words already familiar to other people, you’re well on your way. In fact, I’d hedge on “go for a catchphrase that sounds like it couldn’t be any more obvious”. Most people psychologically make the mistake of thinking “obvious = bad” when it can clearly be the opposite; my “Friendly greetings!” is certainly a fine example. And obviously, you need a catchphrase you’d say without sounding forced and artificial. It should connect with the surrounding conversation. This is why “Friendly greetings!” is such a strong lead to the rest of a discussion.

      You can’t overuse your catchphrase

      Family and friends may get tired of seeing your catchphrase, but the world has over 6.6 billion people and you’ll never, ever reach everyone who could possibly be interested in you and what you have to offer.

      Note that I mentioned “personal catchphrases”, because while there are a lot of similarities to advertising slogans, your catchphrase is dependent on your delivery, not an inanimate object’s. If someone else says it, they’re likely either parodying or paying homage, thus spreading it further.

      Also consider if others can be proud of sharing your catchphrase with their friends, bringing them in on you. You, first and foremost, must be willing to commence that fun.

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      You must often hear your catchphrase being said back to you

      I feel sorry for Wayne Knight because of how Seinfeld typecast him with “Newman!”, but it’s better to be known than forgotten.

      One of the simplest ways to tell if a catchphrase is working is if you put it out there and hear it echo back. I get awesome people saying “Friendly greetings!” back to me everyday, and one of the reasons it works so well is it’s an icebreaker and it’s comfortable to say.

      Target audience matters too: Beavis (Butt-head’s buddy) may have had an affinity for proclaiming “I am Cornholio”, but it’s unlikely buttoned-up academics will be chanting that phrase too (unless they have a wild, secret, subversive streak).

      Take 3-4 seconds and think about whether your catchphrase is something the people you target (whether it’s kinds of friends you want to make or a market niche you’re aiming for) will be able to relate to. If it works for you, it’ll attract like-minded people, I guarantee.

      And be brave to throw away dead-end catchphrases (yes, you can have more than one — I’m working on boosting “Yayzerama!”); it’s pretty easy to tell in weeks if they’re starting to work or not, so drop the weight.

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      Your catchphrase must have a purpose

      Even if your catchphrase doesn’t state the purpose, it’s pointless to have popularity without followup results. Is your catchphrase a hook to help you move product, get you gigs playing at parties (and hot dates afterwards), or simply to make you smile?

      They can sound nonsensical and stupid, but catchphrases absolutely must do something good for you, and desirably, your fellow humans. Otherwise, why bother?

      Share your catchphrase just about everywhere

      If you can put your catchphrase in a blog post title and make it flow, more power to younumerous SEO strategies observe that Google and other search engines weigh titles heavily. Flickr picture titles (as the one I showed you) and other opportunities to get your catchphrase seen matter, too. From experience, I’ve found this to be true.

      If you’re self-employed or otherwise have creative control, your catchphrase should be on your business cards. This gives you a fab opportunity to create rapport by saying your catchphrase out loud as you give your card to a fresh acquaintance. (Alas, if you work for a company that already has strong branding and isn’t in the business of letting your personality help boost them, your individuality can’t shine as much.)

      Remember the above steps and keep it terse yet memorable. All the best being catchy, and let me know your catchphrases in the comments!

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      Last Updated on November 11, 2019

      Can a Dysfunctional Family Become Functional?

      Can a Dysfunctional Family Become Functional?

      A dysfunctional family is more than disagreement or constant arguments. Anything from plain neglect, to abuse and even verbal and physical violence is the everyday experience of those who are part of a dysfunctional family.

      You know how this looks:

      • Parents constantly comparing children.
      • Siblings in conflict because of tolerated bullying.
      • Domestic violence.
      • Adultery…
      • And many others.

      For all the members, this will mean emotional pain and even trauma; which, in case it doesn’t get resolved, will have a detrimental effect on the individual’s personality and development.

      Needless to say, the younger members are the most vulnerable, but that doesn’t mean the parents are out of danger, as most commonly the parents play the roles of abuser-codependent, and in some cases, both parts inflicting pain on one another.

      Most like to think these problems stem from deep-seated issues, and that therefore it’s pretty much impossible to deal with them.

      This is only true for families not willing to do what it takes, for if only a single member is determined and knows how to do it, the whole family can do a lot of progress.

      In this article, I’ll break down for you the basic steps of fixing a dysfunctional family. Although it may seem hopeless, it is possible to turn things around.

      If you have ever felt in this position, or if you know somebody who is, this article is for you.

      How to fix a dysfunctional family

      In a few words the solution for a dysfunctional family lies in dropping the ego, focusing on the solution, switching blame for responsibility and doing the work as a unity, for the good of the whole family.

      And this will accomplish things you once only saw as a dream.

      Dropping the ego? Switching blame for responsibility? Doing the work? What does all this mean?

      It’s simple. In a nutshell, it’s that which will allow you to turn a dysfunctional family into a functional one.

      Let’s take a look at how exactly this can be done. And near the end we will also talk about what you can do in a dysfunctional family with cynical traits.

      Dysfunctional families where not only problems are well-known, but also nobody seems to want a fix or openly decide to perpetuate the harmful behaviors. Such as the case of abuse and physical violence.

      There is also a solution for these, it’s just not what you are expecting…

      Dysfunctional… Or just average?

      Most families are dysfunctional, though at varying degrees of dysfunctionality.

      The milder cases, are just marked by “typical” comically-shrouded bullying or lack of interest in other members’ development or wellbeing.

      You can know a family is dysfunctional if their interactions are anything different than cooperation, solidarity, care and support. But let’s get more specific…

      A dysfunctional family is one in which members directly or indirectly suffer emotional and/or physical harm inflicted by other members of their family. Most commonly, perpetrated by the parents.

      Even harmful actions as “passive” as neglect, which is inflicted by inaction rather than action, signifies a dysfunction within the family.

      Dysfunctional families have conflicts such as:

      • Unrealistic expectations
      • Lack of interest and time spent together
      • Sexism
      • Utilitarianism
      • Lack of empathy
      • Unequal or unfair treatment
      • Disrespect towards boundaries
      • Control Issues
      • Jealousy
      • Verbal and physical abuse
      • Violence and even sexual misconduct or abuse

      You may think a dysfunctional family has very little or nothing to do with personal productivity, but you would be wrong in thinking this way…

      If a person is not emotionally well, she will not be able to perform as desired, as the emotional harm that has been inflicted will hinder everyday performance in the way of inability to concentrate, lack of mental clarity and low levels of inspiration, motivation and discipline.

      Having a functional family does exactly the opposite: It creates productive members with no emotional baggage.

      How to turn it around

      When you’re part of a dysfunctional family you know it. You can quickly identify in other members the behaviors and conflicts that create the dysfunction.

      But just in case you’re having trouble telling functional from dysfunctional I will tell you the following:

      One of the easiest ways you can recognize if you are in a dysfunctional family is to survey your won feelings.

      We often overlook this, but have you stopped to ask yourself how you feel?

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      As cheesy as it may sound it really sheds a lot of light on the subject.

      What behaviors, actions and attitudes in your family you wish were better?

      Do you think certain behaviors and actions from your family marked you in the past?

      Sadly, we cannot go back to the past to correct it. But we can do a lot in the present…

      Correction is possible

      In order to fix a dysfunctional family, you must start by putting an end to the behaviors and actions that are affecting you.

      Verbalize it.

      All members of the dysfunctional family have one issue in common: They don’t put a stop to the harm.

      Whenever you feel your boundaries being overstepped there is just one single word you have to remember: STOP.

      This is the door to a better, more functional family, because after this, comes the fix.

      But first you have to identify and make others know where exactly lies the problem.

      So go ahead and fearlessly start with “Stop”, followed by your expression of dissatisfaction.

      Putting it to work in real life

      In real life it would be something like this:

      “OK, stop! Every time you belittle me I feel you don’t care. I need attention and respect, and it is your responsibility as my family to provide them to me”

      Or:

      “Stop. When you compare me with my cousin it hurts, I feel like I don’t matter and that’s not ok. I ask you to stop doing it.

      Or:

      “Please stop. When you start yelling all respect is lost and it turns into a battle of who can do it louder. Don’t raise your voice and let’s work this out the way humans do”.

      As you can see, here you start by putting a stop to the toxic behavior when it arises. And afterwards you verbalize why it’s wrong and what needs of you need to be fulfilled.

      This is what you have to remember:

      1-Stop.

      2-Why it’s wrong?

      3-What you need.

      And this will also work well in case you need to do it for another family member.

      It’s a family thing

      A dysfunctional family cannot be fixed by one member alone.

      Yes, a single member can initiate progress and be the leader of the change. But in order to completely become functional all members must contribute to the solution.

      In other words, you will need cooperation…

      So don’t be afraid of asking for it!

      Approach your family member and ask to be listened.

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      We sometimes feel our needs are “not that important” or we simply believe they won’t listen. But thinking like this would be like being defeated at an unfought battle.

      You will be amazed by how much people listen when you voice your needs, especially if it implies showing yourself open, vulnerable and in need.

      It’s not a free-for-all battle

      In order to get your family to cooperate, first you must fix your individual relationships with every member of the family. Remember: Relationships are always between two people, and two people only.

      No matter how complex, the quality of a multi-member relationship (like a family) will always depend on the quality of the individual relationships.

      Once you have straightened the relationship with every member of the dysfunctional family you will be able to better communicate with other members and help in the betterment of their individual relationship.

      And this is where we will talk about the fix itself. The one I mentioned in the introduction…

      The method

      1. Drop the ego

      Wherever there is conflict there is ego.

      You cannot fix a relationship where there is ego, because the ego will want to win. Always. Yours and the other person.

      Ego craves control and satisfaction, and in many cases, to establish dominance.

      What does this have to do with a dysfunctional family? Everything. Ego will interfere with every plan you have to fix it.

      It will make people suborn and defensive. And it will also make them drop responsibility. This is why, the first step is to drop the ego.

      After you make sure you are not going to allow your ego to interfere you must work to make the other person do the same. How? By speaking from the heart…

      Tell the other person how important all this is to you.

      Tell the other person that it’s not a matter of arguing, but just working things out together.

      Point out how it is not possible for you to do it alone.

      And ask for sincere attention without any desire of opposition, because what you are doing is by no means in the hopes of harming the other person, but just to better the relationship and stop the damage being dealt to you.

      You will have to point out the mistakes you need corrected, that’s for sure. And that leads me to the next point…

      2. Not blame, but responsibility

      When talking about others’ mistakes we often use an accusatory tone. And that’s natural, it’s what things should be like if ego was not present.

      But since we are all creatures of ego, this immediately brings the shields up. And then unsheathes the swords…

      When we blame others they automatically enter a defensive state, and this only leads to a failed negotiation.

      What you need to do is to shift from blame to responsibility. And even that will have to be done carefully!

      Instead of telling them off or demanding change or complaining, calmly point what the problem with their behavior is.

      As much as this feels contradictory, also make them feel understood. You know how difficult it is to accept a mistake, so just make them feel it’s no big fuzz… which does not mean it’s ok, but it takes tension off.

      You will do something like this:

      “Hello dad. Can I talk with you for a minute? I really need to tell you something.

      I have been feeling pretty sad lately and I know this is something you do care about.

      You see, whenever I talk about my accomplishments you mention something else that makes my achievement pale in comparison.

      I know you don’t do this intentionally and I know you might have not realized this until now, but I want to let you know this really brings me down.

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      It would mean a lot to me if you could stop doing it, and it would help better our relationship, because this has already forced me to distance myself from you. And I don’t want that, I want a good, healthy relationship with you”

      What happened here?

      We started off with making it something important, something that needs both time and attention. Then we openly show ourselves vulnerable, just as we are.

      We also mention why he should listen, and shove our feelings there again, because they are important.

      We describe the issue with no attachment and with no hostile intention. It’s just a description.

      And then we take the blame off. Just before we assign responsibility without actually saying it.

      You are not blaming him directly, but you are pointing out the inevitable fact that his actions are causing a dysfunctionality. He is now responsible for changing.

      This is what “switching blame for responsibility” means. What comes next? Doing the work!

      3. Doing the work

      What would any of this mean if, in the end, nothing changes? Exactly, nothing!

      This is why you must follow up with every change that needs to be done.

      Do so in a manner that is not hostile. Bring it up in a casual manner, and emphasizing how you both reached an agreement and how that is important to the family.

      If the person doesn’t follow up don’t hesitate to bring it up again, and tell them you feel disappointed that your honest try at it was not listened.

      It may even be a subject in itself, and therefore the need for another conversation.

      “When you go back to old habits it shows that you didn’t really care about what I said. But back in real life you just reinforce how much contempt you show towards me and my feelings.

      I talk with you because I care. Because although it would be easier for me to just distance myself from you I rather do my part in nurturing this relationship.

      But there is just so much I can do, if you refuse to do your part I can do nothing else.”

      You need very clear and positive communication in order to make this work.

      Love is all you need

      You must remember that in order for a dysfunctional family to become functional, all the work needs to stem from love.

      That is the single one requirement for all this to work: Love.

      And what happens if it simply is not there?

      What happens if, nobody is willing to do what it takes?

      What happens if a member of the family refuses to change and is happy with the harm he or she is dealing?

      There is only one thing you can do:

      To break away.

      Let’s be honest, people, especially adults, are very difficult to change.

      There is a Jewish proverb that I love, which sums it up like this:

      “We spend the rest of our lives trying to unlearn what we learned before we were 7”

      If you find it very hard to change the very traits that make your family dysfunctional or if it’s simply impossible, you still have a card up your sleeve…

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      Although nobody likes to beak away from family members, we must remember we have a responsibility with ourselves as individuals, before any relationship with anyone.

      You have the responsibility of making yourself happy and free. Because you matter as an individual, regardless of any relationships you have, be it family, friendship or romantic.

      Putting distance

      So in case you are dealing with a family member who is simply unwilling to change take both physical and emotional distance.

      What do I mean?

      Learn, first, to take their damage in a detached manner.

      Don’t let it hurt you further. Instead take a deep breath and distance yourself emotionally.

      Don’t be attached to feelings such as “Why doesn’t she love me?” or “What did I do to deserve this?” or “If he wasn’t like that my life would be perfect”.

      Simply refuse to keep participating in the emotional downward spiral and accept, even if it’s painful” that there is nothing you can do. Accept that even without that relationship you are whole, you are worthy of love and respect.

      They are their responsibility and you are yours. So decide what is best for you.

      Realize it only comes down to two possibilities:

      I keep the relationship and therefore accept the abuse. Or…

      I choose my peace of mind.

      And don’t let your mind fool you. We often think that since we all are imperfect, we must take the good and the bad behaviors of people. And we are especially forgiving towards our family…

      Well, guess what? We are also responsible adults who are aware and must own to their acts. Never excuse abuse or violence or transgression towards you or anybody else.

      Choose your happiness and if possible, also distance yourself physically, as it will increase your peace of mind tenfold.

      How to prevent it

      There are two key concepts you must bear in mind in order to prevent the dysfunctionality of a family:

      • To be completely aware of one’s own mistakes and not allow them to impact others and…
      • To make sure our SO’s are also on the same channel before creating a family (i.e. having children)

      Dysfunctional families are the product of irresponsible paternity, for the decades-long unresolved emotional conflict ends up surfacing in the family inevitably, and it will for sure harm those who least deserve it: Innocent children.

      You may notice we went from talking about family, to talking about individual relationships, to talking about you. We went from “them” to “us” to “me”.

      Why? Because in the end you have the power to fix a dysfunctional family. To correct the mistakes you have in yours and to prevent dysfunctionalities if you don’t have a family but plan to create one.

      Priorities and clear thought

      You may be part of a dysfunctional family, but that does not mean you are powerless or that you have to suffer the consequences.

      You learned today how it’s all a matter of priorities and thinking clearly.

      You learned that, if love exists, everything is possible. You learned that even when there is no love and no fix for your dysfunctional family, there are still things you can do. It’s a matter of choosing your peace, because you deserve it.

      Everything will be better if you apply this knowledge. If you talk to that problematic family member. If you help them see the harm they are doing. If you make sure they do change and treat you the way you need to be treated…

      If you choose yourself over that toxic family member. If you refuse to justify the harm that others can do to yourself. If you realize the most important relationship you have is with yourself.

      And lastly, that you also have to be aware of your actions and be open to criticism. Because we might be unknowingly harming others. And that would be us creating a dysfunctionality. Don’t allow it to happen.

      Dysfunctional families are not impossible to fix. It just takes love, cooperation and responsibility.

      But if you tried and those elements are not present, just choose yourself instead.

      Featured photo credit: Xavier Mouton Photographie via unsplash.com

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