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“Friendly greetings!” The Power of Personal Catchphrases

“Friendly greetings!” The Power of Personal Catchphrases

Friendly greetings, I'm Torley!

    One of the nicest things you can do for other people is make yourself easy to remember. Instead of burning their brains trying to recall who you are and what you stand for, a personal catchphrase is a elegant anchor to the rest of you. It serves as a compact memory assistant that melts mental blocks. You don’t need to be a celebrity, but you do need to have personality.

    Ever heard of Rodney Dangerfield? The man said:

    “I don’t get no respect!”

    thousands of times (are you seeing him in your head as you read this?), and he literally built a prosperous and durable comedy career based on that catchphrase. Let’s make no mistake, he was a versatile performer who chillingly portrayed an abusive father in Natural Born Killers, but to many, his sheer lack of received respect coupled with mannerisms like tie-tugging helped him be recognized and succeed.

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    Whether you love, hate them — or otherwise — Donald Trump’s “You’re fired” and Paris Hilton’s “That’s hot” are unlikely to leave your head anytime soon. And you can’t get much briefer than 2 words. As a type of meme, catchphrases’ brethren include LOLCATS and other Internet phenomena like the many parodies of 300’s “This… is… Sparta!” which are immediately accessible, and thus, spread easily. As Internet marketing guru Seth Godin (who’s coined catchphrases) sez:

    “Ideas that spread, win.”

    My catchphrase is “Friendly greetings!”, and I use it to introduce my Second Life video tutorials (with almost 3 million views) and other public activities. If you google for it in quotation marks right now, you’ll find I’m the #2 match with this image:

    Friendly greetings!

      Without quotes, I’m still in the Top 10. This didn’t happen all at once, but in waves. Here’s my advice on popularizing yourself through a personal catchphrase so you can reap the rewards:

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      Your catchphrase must be natural

      Don’t hunt for the obscure: just about all catchphrases consist of simple words that are easy to remember. And even alien quips like “Klaatu barada nikto” have a singsong quality which is pleasant, especially if you’ve not just read, but heard the original. If you have an opportunity, record yourself saying your catchphrase. It adds a dimension that’s impossible in text alone, and almost all catchphrases originated from being said out loud.

      I stress that being creative doesn’t mean being alien — by appropriating words already familiar to other people, you’re well on your way. In fact, I’d hedge on “go for a catchphrase that sounds like it couldn’t be any more obvious”. Most people psychologically make the mistake of thinking “obvious = bad” when it can clearly be the opposite; my “Friendly greetings!” is certainly a fine example. And obviously, you need a catchphrase you’d say without sounding forced and artificial. It should connect with the surrounding conversation. This is why “Friendly greetings!” is such a strong lead to the rest of a discussion.

      You can’t overuse your catchphrase

      Family and friends may get tired of seeing your catchphrase, but the world has over 6.6 billion people and you’ll never, ever reach everyone who could possibly be interested in you and what you have to offer.

      Note that I mentioned “personal catchphrases”, because while there are a lot of similarities to advertising slogans, your catchphrase is dependent on your delivery, not an inanimate object’s. If someone else says it, they’re likely either parodying or paying homage, thus spreading it further.

      Also consider if others can be proud of sharing your catchphrase with their friends, bringing them in on you. You, first and foremost, must be willing to commence that fun.

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      You must often hear your catchphrase being said back to you

      I feel sorry for Wayne Knight because of how Seinfeld typecast him with “Newman!”, but it’s better to be known than forgotten.

      One of the simplest ways to tell if a catchphrase is working is if you put it out there and hear it echo back. I get awesome people saying “Friendly greetings!” back to me everyday, and one of the reasons it works so well is it’s an icebreaker and it’s comfortable to say.

      Target audience matters too: Beavis (Butt-head’s buddy) may have had an affinity for proclaiming “I am Cornholio”, but it’s unlikely buttoned-up academics will be chanting that phrase too (unless they have a wild, secret, subversive streak).

      Take 3-4 seconds and think about whether your catchphrase is something the people you target (whether it’s kinds of friends you want to make or a market niche you’re aiming for) will be able to relate to. If it works for you, it’ll attract like-minded people, I guarantee.

      And be brave to throw away dead-end catchphrases (yes, you can have more than one — I’m working on boosting “Yayzerama!”); it’s pretty easy to tell in weeks if they’re starting to work or not, so drop the weight.

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      Your catchphrase must have a purpose

      Even if your catchphrase doesn’t state the purpose, it’s pointless to have popularity without followup results. Is your catchphrase a hook to help you move product, get you gigs playing at parties (and hot dates afterwards), or simply to make you smile?

      They can sound nonsensical and stupid, but catchphrases absolutely must do something good for you, and desirably, your fellow humans. Otherwise, why bother?

      Share your catchphrase just about everywhere

      If you can put your catchphrase in a blog post title and make it flow, more power to younumerous SEO strategies observe that Google and other search engines weigh titles heavily. Flickr picture titles (as the one I showed you) and other opportunities to get your catchphrase seen matter, too. From experience, I’ve found this to be true.

      If you’re self-employed or otherwise have creative control, your catchphrase should be on your business cards. This gives you a fab opportunity to create rapport by saying your catchphrase out loud as you give your card to a fresh acquaintance. (Alas, if you work for a company that already has strong branding and isn’t in the business of letting your personality help boost them, your individuality can’t shine as much.)

      Remember the above steps and keep it terse yet memorable. All the best being catchy, and let me know your catchphrases in the comments!

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      Last Updated on September 12, 2019

      12 Things You Should Remember When Feeling Lost in Life

      12 Things You Should Remember When Feeling Lost in Life

      Even the most charismatic people you know, whether in person or celebrities of some sort, experience days where they feel lost in life and isolated from everyone else.

      While it’s good to know we aren’t alone in this feeling, the question still remains:

      What should we do when we feel lost and lonely?

      Here are 12 things to remember:

      1. Recognize That It’s Okay!

      The truth is, there are times you need to be alone. If you’ve always been accustomed to being in contact with people, this may prove difficult.

      However, learning how to be alone and comfortable in your own skin will give you confidence and a sense of self reliance.

      We cheat ourselves out of the opportunity to become self reliant when we look for constant companionship.

      Learn how to embrace your me time: What Your Fear of Being Alone Is Really About and How to Get over It

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      2. Use Your Lost and Loneliness as a Self-Directing Guide

      You’ve most likely heard the expression: “You have to know where you’ve been to know where you’re going.”

      Loneliness also serves as a life signal to indicate you’re in search of something. It’s when we’re in the midst of solitude that answers come from true soul searching.

      Remember, there is more to life than what you’re feeling.

      3. Realize Loneliness Helps You Face the Truth

      Being in the constant company of others, although comforting sometimes, can often serve as a distraction when we need to face the reality of a situation.

      Solitude cuts straight to the chase and forces you to deal with the problem at hand. See it as a blessing that can serve as a catalyst to set things right!

      4. Be Aware That You Have More Control Than You Think

      Typically, when we see ourselves as being lost or lonely, it gives us an excuse to view everything we come in contact with in a negative light. It lends itself to putting ourselves in the victim mode, when the truth of the matter is that you choose your attitude in every situation.

      No one can force a feeling upon you! It is YOU who has the ultimate say as to how you choose to react.

      5. Embrace the Freedom That the Feeling of Being Alone Can Offer

      Instead of wallowing in self pity, which many are prone to do because of loneliness, try looking at your circumstance as a new-found freedom.

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      Most people are in constant need of approval of their viewpoints. Try enjoying the fact that  you don’t need everyone you care about to support your decisions.

      6. Acknowledge the Person You Are Now

      Perhaps you feel a sense of loneliness and confusion because your life circumstances have taken you away from the persona that others know to be you.

      Perhaps the new you differs radically from the old. Realize that life is about change and how we react to that change. It’s okay that you’re not who you used to be.

      Take a look at this article and learn to accept your imperfect self: Accept Yourself (Flaws and All): 7 Benefits of Being Vulnerable

      7. Keep Striving to Do Your Best

      Often those who are feeling isolated and unto themselves will develop a defeatist attitude. They’ll do substandard work because their self esteem is low and they don’t care.

      Never let this feeling take away your sense of worth! Do your best always and when you come through this dark time, others will admire how you stayed determined in spite of the obstacles you had to overcome.

      And to live your best life, you must do this ONE thing: step out of your comfort zone.

      8. Don’t Forget That Time Is Precious

      When we’re lost in a sea of loneliness and depression, it’s all too easy to reflect on regrets of past life events. This does nothing but feed negativity and perpetuate the situation.

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      Instead of falling prey to this common pitfall, put one foot in front of the other and acknowledge every positive step you take. By doing this, you can celebrate the struggles you overcome at the end of the day.

      9. Remember, Things Happen for a Reason

      Every circumstance we encounter in our life is designed to teach us and that lesson is in turn passed on to others.

      Sometimes we’re fortunate enough to figure out the lesson to be learned, while other times, we simply need to have faith that if the lesson wasn’t meant directly for us to learn from, how we handled it was observed by someone who needed to learn.

      Your solitude and feeling of lost, in this instance, although painful possibly, may be teaching someone else.

      10. Journal During This Time

      Record your thoughts when you’re at the height of loneliness and feeling lost. You’ll be amazed when you reflect back at how you viewed things at the time and how far you’ve come later.

      This time (if recorded) can give you a keen insight into who you are and what makes you feel the way you feel.

      11. Remember You Aren’t the First to Feel This Way

      It’s quite common to feel as if we’re alone and no one else has ever felt this way before. We think this because at the time of our distress, we’re silently observing others around us who are seemingly fine in every way.

      The truth is, we can’t possibly know the struggles of those around us unless they elect to share them. We ALL have known this pain!

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      Try confiding in someone you trust and ask them how they deal with these feelings when they experienced it. You may be surprised at what you learn.

      12. Ask for Help If the Problem Persists

      The feeling of being lost and lonely is common to everyone, but typically it will last for a relatively short period of time.

      Most people will confess to, at one time or another, being in a “funk.” But if the problem persists longer than you feel it should, don’t ignore it.

      When your ability to reason and consider things rationally becomes impaired, do not poo poo the problem away and think it isn’t worthy of attention. Seek medical help.

      Afraid to ask for help? Here’s how to change your outlook to aim high!

      Final Thoughts

      Loneliness and a sense of feeling lost can in many ways be extremely painful and difficult to deal with at best. However, these feelings can also serve as a catalyst for change in our lives if we acknowledge them and act.

      Above anything, cherish your mental well being and don’t underestimate its worth. Seek professional guidance if you’re unable to distinguish between a sense of freedom for yourself and a sense of despair.

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      Featured photo credit: Andrew Neel via unsplash.com

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