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“Friendly greetings!” The Power of Personal Catchphrases

“Friendly greetings!” The Power of Personal Catchphrases

Friendly greetings, I'm Torley!

    One of the nicest things you can do for other people is make yourself easy to remember. Instead of burning their brains trying to recall who you are and what you stand for, a personal catchphrase is a elegant anchor to the rest of you. It serves as a compact memory assistant that melts mental blocks. You don’t need to be a celebrity, but you do need to have personality.

    Ever heard of Rodney Dangerfield? The man said:

    “I don’t get no respect!”

    thousands of times (are you seeing him in your head as you read this?), and he literally built a prosperous and durable comedy career based on that catchphrase. Let’s make no mistake, he was a versatile performer who chillingly portrayed an abusive father in Natural Born Killers, but to many, his sheer lack of received respect coupled with mannerisms like tie-tugging helped him be recognized and succeed.

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    Whether you love, hate them — or otherwise — Donald Trump’s “You’re fired” and Paris Hilton’s “That’s hot” are unlikely to leave your head anytime soon. And you can’t get much briefer than 2 words. As a type of meme, catchphrases’ brethren include LOLCATS and other Internet phenomena like the many parodies of 300’s “This… is… Sparta!” which are immediately accessible, and thus, spread easily. As Internet marketing guru Seth Godin (who’s coined catchphrases) sez:

    “Ideas that spread, win.”

    My catchphrase is “Friendly greetings!”, and I use it to introduce my Second Life video tutorials (with almost 3 million views) and other public activities. If you google for it in quotation marks right now, you’ll find I’m the #2 match with this image:

    Friendly greetings!

      Without quotes, I’m still in the Top 10. This didn’t happen all at once, but in waves. Here’s my advice on popularizing yourself through a personal catchphrase so you can reap the rewards:

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      Your catchphrase must be natural

      Don’t hunt for the obscure: just about all catchphrases consist of simple words that are easy to remember. And even alien quips like “Klaatu barada nikto” have a singsong quality which is pleasant, especially if you’ve not just read, but heard the original. If you have an opportunity, record yourself saying your catchphrase. It adds a dimension that’s impossible in text alone, and almost all catchphrases originated from being said out loud.

      I stress that being creative doesn’t mean being alien — by appropriating words already familiar to other people, you’re well on your way. In fact, I’d hedge on “go for a catchphrase that sounds like it couldn’t be any more obvious”. Most people psychologically make the mistake of thinking “obvious = bad” when it can clearly be the opposite; my “Friendly greetings!” is certainly a fine example. And obviously, you need a catchphrase you’d say without sounding forced and artificial. It should connect with the surrounding conversation. This is why “Friendly greetings!” is such a strong lead to the rest of a discussion.

      You can’t overuse your catchphrase

      Family and friends may get tired of seeing your catchphrase, but the world has over 6.6 billion people and you’ll never, ever reach everyone who could possibly be interested in you and what you have to offer.

      Note that I mentioned “personal catchphrases”, because while there are a lot of similarities to advertising slogans, your catchphrase is dependent on your delivery, not an inanimate object’s. If someone else says it, they’re likely either parodying or paying homage, thus spreading it further.

      Also consider if others can be proud of sharing your catchphrase with their friends, bringing them in on you. You, first and foremost, must be willing to commence that fun.

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      You must often hear your catchphrase being said back to you

      I feel sorry for Wayne Knight because of how Seinfeld typecast him with “Newman!”, but it’s better to be known than forgotten.

      One of the simplest ways to tell if a catchphrase is working is if you put it out there and hear it echo back. I get awesome people saying “Friendly greetings!” back to me everyday, and one of the reasons it works so well is it’s an icebreaker and it’s comfortable to say.

      Target audience matters too: Beavis (Butt-head’s buddy) may have had an affinity for proclaiming “I am Cornholio”, but it’s unlikely buttoned-up academics will be chanting that phrase too (unless they have a wild, secret, subversive streak).

      Take 3-4 seconds and think about whether your catchphrase is something the people you target (whether it’s kinds of friends you want to make or a market niche you’re aiming for) will be able to relate to. If it works for you, it’ll attract like-minded people, I guarantee.

      And be brave to throw away dead-end catchphrases (yes, you can have more than one — I’m working on boosting “Yayzerama!”); it’s pretty easy to tell in weeks if they’re starting to work or not, so drop the weight.

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      Your catchphrase must have a purpose

      Even if your catchphrase doesn’t state the purpose, it’s pointless to have popularity without followup results. Is your catchphrase a hook to help you move product, get you gigs playing at parties (and hot dates afterwards), or simply to make you smile?

      They can sound nonsensical and stupid, but catchphrases absolutely must do something good for you, and desirably, your fellow humans. Otherwise, why bother?

      Share your catchphrase just about everywhere

      If you can put your catchphrase in a blog post title and make it flow, more power to younumerous SEO strategies observe that Google and other search engines weigh titles heavily. Flickr picture titles (as the one I showed you) and other opportunities to get your catchphrase seen matter, too. From experience, I’ve found this to be true.

      If you’re self-employed or otherwise have creative control, your catchphrase should be on your business cards. This gives you a fab opportunity to create rapport by saying your catchphrase out loud as you give your card to a fresh acquaintance. (Alas, if you work for a company that already has strong branding and isn’t in the business of letting your personality help boost them, your individuality can’t shine as much.)

      Remember the above steps and keep it terse yet memorable. All the best being catchy, and let me know your catchphrases in the comments!

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      Published on September 23, 2020

      6 Effective Negotiation Skills to Master

      6 Effective Negotiation Skills to Master

      I don’t know about you, but many times when I hear the word negotiate I think of lawyers working out a business deal or having to do battle with a car salesman to try to get a lower price. Since I am in recruiting, the term “negotiation” comes up when someone is attempting to get a higher compensation package.

      If we think about it, we tend to negotiate almost every day in a wide variety of things we do. Getting a handle on the important negotiation skills can be incredibly beneficial in many parts of our lives. Let’s take a look at 6 effective negotiation skills to master.

      What is Negotiation?

      First, let’s take a look at what negotiation is. Put simply, negotiation is a method by which people settle their differences. It is a process in which compromise or agreement can be reached without argument or dispute.

      Anytime two people or sides disagree on something, they are almost always looking for the best possible outcome for their side. This could be from an individual’s perspective or someone representing an organization.

      In reality, it’s rare that one side gets everything they want and the other side gets nothing that they are seeking. Seeking to reach a common ground of sorts where both sides feel like they are getting most of what they want is the key to being successful and maintaining the relationship.

      Places We Negotiate

      I’ve mentioned that we negotiate in just about all phases of our life. For those of you who are shaking your head no, I invite you to think about the following:

      1. Work/Business

      This one is the most obvious and it’s what naturally comes to mind when we think of the word “negotiate”.

      When you first started at your current job, you might have asked for a higher salary. It could be that you delivered a huge new client to your company and used this as leverage in your most recent evaluation for more compensation. If you work with vendors (and just about every company does), maybe you worked them to a lower price or better contract terms.

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      In recruiting, I negotiate with candidates and hiring managers all the time to land the best talent I can find. It’s very common to accept additional work with the (sometimes spoken, sometimes unspoken) agreement that it will benefit your career in the future.

      Recently, I took over a project that was my boss was working on so that I would be able to attend a conference later in the year. And so it goes, we do this all day long at work.

      2. Personal

      I don’t know about you, but I negotiate with my spouse all the time. I’ll cook dinner with the understanding that she does the dishes. Who wants to mow the lawn and who wants to vacuum and dust the house?

      I think we should save 10% for retirement, but she thinks 5% is plenty. Therefore, we save 8%. And don’t even get me started with my kids. My older daughter can borrow my car as soon as she finishes her chores. My younger daughter can go hang out with her friends when her homework is done.

      Then, there are all those interactions in our personal lives outside our homes. The carpenter wants to charge me $12,000 to build a new deck. I think $10,000 is plenty so we agree on $11,000. I ask my neighbor if I can borrow his snowblower in the winter if I invite him over the next time I grill steak. And so on.

      3. Ourselves

      You didn’t expect this one, did you? We negotiate with ourselves all day long.

      I’ll make sure I don’t skip my workout tomorrow since I’m going to have that extra piece of pizza. My spouse has been quiet the last few days, is it worth me asking her about, or should I leave it alone? I think the car place charged me for some repairs that weren’t needed, should I say something or just let it go? I know my friend has been having some personal challenges, should I check in with him? We’ve been friends for a long time, I’m sure he’d come to me if he needed help. I’ve got the #4 pick in this year’s Fantasy Football draft, should I choose a running back or a wide receiver?

      Think about that non-stop voice inside your head. It always seems to be chattering away about something and many times, it’s us negotiating with ourselves. I’ll finish up that report that the boss needs before I turn on the football game.

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      Why Negotiation Skills Are So Important

      Put simply, negotiation skills are important because we all interact with other people, and not only other people but other organizations and groups of people as well.

      We all rarely want the same thing or outcome. Most of the time a vendor is looking at getting you to pay a higher price for something than you want to spend. Therefore, it’s important to negotiate to some middle ground that works well for both sides.

      My wife and I disagree on how much to save for retirement. If we weren’t married it wouldn’t be an issue. We’d each contribute how much we wanted to on our retirement funds. We choose to be married, so we have to come to some agreement that we both feel comfortable with. We have to compromise. Therefore, we have to negotiate.

      If we each lived on a planet by ourselves, we would be free to do just about anything we wanted to. We wouldn’t have to compromise with anyone because we wouldn’t interact with anyone. We would make every choice unilaterally the way we wanted to.

      As we all know, this isn’t how things are. We are constantly interacting with other people and organizations, each one with their own agenda’s, viewpoints, and opinions. Therefore, we have to be able to work together.

      6 Negotiation Skills to Master

      Having strong negotiation skills helps us create win-win situations with others, allowing us to get most of what we want in conjunction with others around us.

      Now, let’s look at 6 effective negotiation skills to master.

      1. Preparation

      Preparation is a key place to start with when getting ready to negotiate. Being prepared means having a clear vision of what you want and how you’d go about achieving it. It means knowing what the end goal looks like and also what you are willing to give to get it.

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      It also means knowing who you are negotiating with and what areas they might be willing to compromise on. You should also know what your “bottom line” is. By “bottom line” I mean what is the most you are willing to give up to get what you want.

      For instance, several years ago, I decided it was time to get a newer car. I say newer because I wanted a “new to me” car, not a brand new car. I did my research and figured out what type of car I wanted. I decided on what must-have items on the car I wanted, the highest amount of miles that would already be on it, the colors I was willing to get it in, and the highest amount of money I was willing to pay.

      After visiting numerous car dealerships I was able to negotiate buying a car. I knew what I was willing to give up (amount of money) and what I was willing to accept, things like the color, amount of miles, etc. I came prepared. This is critical.

      2. Clear Communication

      The next key skill you need to be an effective negotiator is clear communication. You have to be able to clearly articulate what you want to the other party. This means both clear verbal and written communication.

      If you can’t clearly tell the other person what you want, how do you expect to get it? Have you ever worked through something with a vendor or someone else only to learn of a surprise right at the end that wasn’t talked about before? This is not what you would call clear communication. It’s essential to be able to share a coherent and logical vision with the person you are working with.

      3. Active Listening

      Let’s do a quick review of active listening. This is when you are completely focused on the speaker, understand their message, comprehend the information, and respond appropriately. This is a necessary ingredient to be able to negotiate successfully. You must be able to fully focus on the other person’s wants to completely understand them.

      If you aren’t giving them your full attention, you may miss some major points or details. This leads to frustration down the road on both sides. Ensure you are employing your active listening skills when in arbitration mode.

      4. Teamwork and Collaboration

      To be able to get to a place of common ground and a win-win scenario, you have to have a sense of teamwork and collaboration.

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      If you are only thinking about yourself and what you want without giving much care to what the other person is wanting, you are bound to wind up without a solution. The other person may get frustrated and give up if they see you are unwilling to meet them halfway or care little for what they want.

      When you collaborate, you are working together to help each other get what is most important to you. The other upside to negotiating with a sense of teamwork and collaboration is that it helps create a sense of trust, which, in turn, helps provide positive energy for working to a successful conclusion.

      5. Problem Solving

      Problem-solving is another key negotiation skill. When you are working with the other person to get the deal done many times you’ll face new challenges along the way.

      Maybe you want a new vendor to provide training on the software they are selling you but they say it’s going to cost an additional $20,000 to provide this service. If you don’t have the additional $20,000 in the budget to spend on the software but you feel the training is critical, how are you going to solve that problem?

      From what I’ve seen, most vendors aren’t willing to provide additional services without getting paid for them. This is where problem-solving skills will help continue the discussions. You might suggest to the vendor that your company will also be looking to replace their financial software next year, and you’d be happy to ensure they get one of the first seats at the table when the time comes if they could perhaps lower the pricing on their training.

      There’s a solution to most challenges, but it takes problem-solving skills to work through them effectively.

      6. Decision-Making Ability

      Finally, having strong decision-making ability will help you seal the deal when you get to a place where everyone feels like they are getting what works for them. Each step of the way you can cross off the list when you get what you are looking for and decide to move onto the next item. Then, once you have all of your must-have boxes checked and the other side feels good about things, it’s time to shake hands and sign on the dotted line. Powerful decision-making ability will help you get to the finish line together.

      Conclusion

      There you have it, 6 effective negotiation skills to master to lead a more fulfilling life. Once we realize that we negotiate in one form or another almost every day in every phase of our lives, we realize how critical a skill it is.

      Possessing strong negotiation skills will help you in nearly every one of your relationships at both the workplace and in your personal life. If you feel your arbitration tools could use some sharpening, try some of the 6 effective negotiation skills to master that we’ve talked about.

      More Tips to Improve Your Negotiation Skills

      Featured photo credit: Windows via unsplash.com

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