Advertising
Advertising

“Friendly greetings!” The Power of Personal Catchphrases

“Friendly greetings!” The Power of Personal Catchphrases

Friendly greetings, I'm Torley!

    One of the nicest things you can do for other people is make yourself easy to remember. Instead of burning their brains trying to recall who you are and what you stand for, a personal catchphrase is a elegant anchor to the rest of you. It serves as a compact memory assistant that melts mental blocks. You don’t need to be a celebrity, but you do need to have personality.

    Ever heard of Rodney Dangerfield? The man said:

    “I don’t get no respect!”

    thousands of times (are you seeing him in your head as you read this?), and he literally built a prosperous and durable comedy career based on that catchphrase. Let’s make no mistake, he was a versatile performer who chillingly portrayed an abusive father in Natural Born Killers, but to many, his sheer lack of received respect coupled with mannerisms like tie-tugging helped him be recognized and succeed.

    Advertising

    Whether you love, hate them — or otherwise — Donald Trump’s “You’re fired” and Paris Hilton’s “That’s hot” are unlikely to leave your head anytime soon. And you can’t get much briefer than 2 words. As a type of meme, catchphrases’ brethren include LOLCATS and other Internet phenomena like the many parodies of 300’s “This… is… Sparta!” which are immediately accessible, and thus, spread easily. As Internet marketing guru Seth Godin (who’s coined catchphrases) sez:

    “Ideas that spread, win.”

    My catchphrase is “Friendly greetings!”, and I use it to introduce my Second Life video tutorials (with almost 3 million views) and other public activities. If you google for it in quotation marks right now, you’ll find I’m the #2 match with this image:

    Friendly greetings!

      Without quotes, I’m still in the Top 10. This didn’t happen all at once, but in waves. Here’s my advice on popularizing yourself through a personal catchphrase so you can reap the rewards:

      Advertising

      Your catchphrase must be natural

      Don’t hunt for the obscure: just about all catchphrases consist of simple words that are easy to remember. And even alien quips like “Klaatu barada nikto” have a singsong quality which is pleasant, especially if you’ve not just read, but heard the original. If you have an opportunity, record yourself saying your catchphrase. It adds a dimension that’s impossible in text alone, and almost all catchphrases originated from being said out loud.

      I stress that being creative doesn’t mean being alien — by appropriating words already familiar to other people, you’re well on your way. In fact, I’d hedge on “go for a catchphrase that sounds like it couldn’t be any more obvious”. Most people psychologically make the mistake of thinking “obvious = bad” when it can clearly be the opposite; my “Friendly greetings!” is certainly a fine example. And obviously, you need a catchphrase you’d say without sounding forced and artificial. It should connect with the surrounding conversation. This is why “Friendly greetings!” is such a strong lead to the rest of a discussion.

      You can’t overuse your catchphrase

      Family and friends may get tired of seeing your catchphrase, but the world has over 6.6 billion people and you’ll never, ever reach everyone who could possibly be interested in you and what you have to offer.

      Note that I mentioned “personal catchphrases”, because while there are a lot of similarities to advertising slogans, your catchphrase is dependent on your delivery, not an inanimate object’s. If someone else says it, they’re likely either parodying or paying homage, thus spreading it further.

      Also consider if others can be proud of sharing your catchphrase with their friends, bringing them in on you. You, first and foremost, must be willing to commence that fun.

      Advertising

      You must often hear your catchphrase being said back to you

      I feel sorry for Wayne Knight because of how Seinfeld typecast him with “Newman!”, but it’s better to be known than forgotten.

      One of the simplest ways to tell if a catchphrase is working is if you put it out there and hear it echo back. I get awesome people saying “Friendly greetings!” back to me everyday, and one of the reasons it works so well is it’s an icebreaker and it’s comfortable to say.

      Target audience matters too: Beavis (Butt-head’s buddy) may have had an affinity for proclaiming “I am Cornholio”, but it’s unlikely buttoned-up academics will be chanting that phrase too (unless they have a wild, secret, subversive streak).

      Take 3-4 seconds and think about whether your catchphrase is something the people you target (whether it’s kinds of friends you want to make or a market niche you’re aiming for) will be able to relate to. If it works for you, it’ll attract like-minded people, I guarantee.

      And be brave to throw away dead-end catchphrases (yes, you can have more than one — I’m working on boosting “Yayzerama!”); it’s pretty easy to tell in weeks if they’re starting to work or not, so drop the weight.

      Advertising

      Your catchphrase must have a purpose

      Even if your catchphrase doesn’t state the purpose, it’s pointless to have popularity without followup results. Is your catchphrase a hook to help you move product, get you gigs playing at parties (and hot dates afterwards), or simply to make you smile?

      They can sound nonsensical and stupid, but catchphrases absolutely must do something good for you, and desirably, your fellow humans. Otherwise, why bother?

      Share your catchphrase just about everywhere

      If you can put your catchphrase in a blog post title and make it flow, more power to younumerous SEO strategies observe that Google and other search engines weigh titles heavily. Flickr picture titles (as the one I showed you) and other opportunities to get your catchphrase seen matter, too. From experience, I’ve found this to be true.

      If you’re self-employed or otherwise have creative control, your catchphrase should be on your business cards. This gives you a fab opportunity to create rapport by saying your catchphrase out loud as you give your card to a fresh acquaintance. (Alas, if you work for a company that already has strong branding and isn’t in the business of letting your personality help boost them, your individuality can’t shine as much.)

      Remember the above steps and keep it terse yet memorable. All the best being catchy, and let me know your catchphrases in the comments!

      More by this author

      How to Love Yourself, Even if No One Else Does Determine Intent & Destroy Misunderstanding 4 Firefox Add-Ons to Ease Your Online Life Be a Comment Rockstar: 10 Terrific Tips! Life Lessons You Can Learn From The Joker

      Trending in Communication

      1 19 Golden Pieces of Relationship Advice From the Experts 2 Signs Of Low Self-Esteem And The Root Causes You Might Not Know 3 How to Communicate Effectively in Any Relationship 4 How to Live in the Moment and Stop Worrying About the Past or Future 5 This Is What Happens When You Move Out Of the Comfort Zone

      Read Next

      Advertising
      Advertising
      Advertising

      Last Updated on May 21, 2019

      How to Communicate Effectively in Any Relationship

      How to Communicate Effectively in Any Relationship

      For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

      If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

      Example 1

      You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

      You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

      In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

      Example 2

      You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

      People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

      You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

      Example 3

      You have an issue with one person, but you communicate your problem to an entirely different person.

      Advertising

      The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

      Example 4

      You grew up in a family with destructive communication habits and those habits play out in your current relationships.

      Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

      If you find yourself in any of the situations described above, this article is for you.

      Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

      • Understand your own communication style
      • Tailor your style depending on the needs of the audience
      • Communicate with precision and care
      • Be mindful of your delivery, timing and messenger

      1. Understand Your Communication Style

      To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

      In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

      Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

      2. Learn Others Communication Styles

      Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

      Advertising

      If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

      “How do you prefer to receive information?”

      This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

      To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

      3. Exercise Precision and Care

      A recent engagement underscored for me the importance of exercising care when communicating.

      On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

      Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

      I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

      I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

      Advertising

      In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

      The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

      Our relationship is intact, and I now have information that will help me become a better friend to him and others.

      4. Be Mindful of Delivery, Timing and Messenger

      Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

      In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

      “Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

      Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

      Like everyone else, I must work to ensure my communication is layered with precision and care.

      It requires precision because words must be carefully tailored to the person with whom you are speaking.

      Advertising

      It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

      It requires active listening which is about hearing verbal and nonverbal messages.

      Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

      Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

      The Bottom Line

      When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

      I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

      More Articles About Effective Communication

      Featured photo credit: Kenan Buhic via unsplash.com

      Reference

      Read Next