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Communication: “Shipping News” Your Writing

Communication: “Shipping News” Your Writing

One very influential book in my collection of such books is Annie Proulx’s THE SHIPPING NEWS. It looks a little out of place next to Covey’s THE 8TH HABIT, Welch’s WINNING, etc. But there’s a great reason it’s there.

The book is about a man moving to Newfoundland and landing a job at a small newspaper. Quoyle’s not particularly bright, but this isn’t much of a hinderance. Newfoundland is an island off the upper east coast of Canada (and somewhere I’d love to live), and it’s sparse, but gorgeous.

Shipping News as a Verb

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What separates Proulx’s writing in this book from most books you’ll read is how sparse her sentences are. They’re short. Each one is tiny. They don’t even always fit with grammatical correctness. Something like this.

Are you getting it?

Now, what I’m saying is this: people get TONS of things to read in a day. My day-job email is clocking about 200 emails a day. My second life email is around 100. When I get a missive, I have to scan. I don’t have time to read every volume or tome that comes my way.

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Not to mention blog posts. I scan over 100 blogs a day, and that requires the same treatment.

Suggestions

  • Mix short sentences in with long.
  • Keep paragraphs short.
  • Break up text with subtitles (like this post).
  • Give visual queues, even if it breaks grammatical form. (Look up at my “Are you getting it?” line).
  • Use small words where you can. (Don’t say “obfuscate” when “confuse” or “distort” will do.)
  • Put really important stuff up top.
  • Close with action.

Close With Action

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In emails, blog posts, and most correspondence, the writer assumes something that’s not entirely true or accurate. The writer assumes that the reader will diligently read all the way to the bottom of the post or email, and that everything will be absorbed as if there will be a test on it tomorrow. Not so.

One way to get repeatable “full reads” of your email/post is to ensure a call-to-action at the bottom. You can be explicit: “Action Items: Dave- write a review for the site” , or you can be a little more soft-shoe. “I really want your advice on this. Drop me a line when you have a moment.”

Get your readers into the habit of fininshing your emails/posts, and it pays off. But that’s a promise you have to act upon. You have to promise to make all your emails and posts WORTH reading, and with a payoff based on the content you provide. Only then will there be the proper relationship between you and your intended audience.

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Does this work for you? I’d like to know.

–Chris Brogan’s most recent call to action is to co-found PodCamp, a FREE unConference about audio and video podcasting being held in Boston on Sept 9-10 at Bunker Hill Community College (venue sponsored by Museum of Science, Boston. Come meet the producer of the Life Hack podcast at PodCamp.

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Last Updated on July 18, 2019

What Makes People Happy? 20 Secrets of “Always Happy” People

What Makes People Happy? 20 Secrets of “Always Happy” People

Some people just seem to float through life with a relentless sense of happiness – through the toughest of times, they’re unfazed and aloof, stopping to smell the roses and drinking out of a glass half full.

They may not have much to be happy about, but the simplicity behind that fact itself may make them happy.

It’s all a matter of perspective, conscious effort and self-awareness. Listed below are a number of reasons why some people are always happy.

1. They Manage Their Expectations

They’re not crushed when they don’t get what they want – or misled into expecting to get the most out of every situation. They approach every situation pragmatically, hoping for the best but being prepared for the worst.

2. They Don’t Set Unrealistic Standards

Similar to the last point, they don’t live their lives in a constant pursuit towards impossible visions of perfection, only to always find themselves falling short of what they want.

3. They Don’t Take Anything for Granted

Happiness rests with feeling fulfilled – those who fail to stop and appreciate what they have every now and again will never experience true fulfillment.

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4. They’re Not Materialistic

There are arguing viewpoints on whether or not money can really buy happiness; if it can, then we know from experience that we can never be satisfied because there will always be something newer or better that we want. Who has ever had enough money?

5. They Don’t Dwell

They don’t sweat the small things or waste time worrying about things that don’t really matter at the end of the day. They don’t let negative thoughts latch onto them and drain them or distract them. Life’s too short to worry.

6. They Care About Themselves First

They’re independent, care for themselves and understand that they must put their needs first in order to accommodate the needs of others.

They indulge, aim to get what they want, make time for themselves and are extremely self-reliant.

7. They Enjoy the Little Things

They stop to smell the roses. They’re accustomed to find serenity when it’s available, to welcome entertainment or a stimulating discussion with a stranger when it crosses their path. They don’t overlook the small things in life that can be just as important.

8. They Can Adapt

They’re not afraid of change and they work to make the most out of new circumstances, good or bad. They thrive under pressure, are not overwhelmed easily and always embrace a change of pace.

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9. They Experiment

They try new things, experience new flavors and never shy away from something they have yet to experience. They never order twice from the same menu.

10. They Take Their Time

They don’t unnecessarily rush through life. They work on their own schedule to the extent that they can and maneuver through life at their own relaxing pace.

11. They Employ Different Perspectives

They’re not stuck in one perspective; a loss can result in a new opportunity, hitting rock bottom can mean that there’s no where to go but up.

12. They Seek to Learn

Their constant pursuit of knowledge keeps them inspired and interested in life. They cherish information and are on a life-long quest to learn as much as they can.

13. They Always Have a Plan

They don’t find themselves drifting without purpose. When something doesn’t go as planned, they have a plan for every letter in the alphabet to fall back on.

14. They Give Respect to Get It

They are respectful and, in turn, are seen as respectable; the respect they exude earns them the respect they deserve.

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15. They Consider Every Opportunity

They always have their eyes open for a new road, a new avenue worth exploring. They know how to recognize opportune moments and pounce on them to make the most of every situation. Success is inevitable for them.

16. They Always Seek to Improve

Perpetual self-improvement is the key towards their ongoing thirst for success. Whatever it is they do, they take pride in getting better and better, from social interactions to mundane tasks. Their pursuit at being the best eventually materializes.

17. They Don’t Take Life Too Seriously

They’re not ones to get offended easily over-analyze or complicate matters. They laugh at their own faults and misfortunes.

18. They Live in the Moment

They don’t live for tomorrow or dwell on what may have happened yesterday. Every day is a new opportunity, a new chapter. They live in the now, and in doing so, get the most out of every moment.

You can learn how to do so too: How to Live in the Moment and Stop Worrying About the Past or Future

19. They Say Yes

Much more often than they say no. They don’t have to be badgered to go out, don’t shy away from new opportunities or anything that may seem inconvenient.

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20. They’re Self-Aware

Most important, they’re wholly aware of themselves. They self-reflect and are conscious of their states of mind. If somethings bothering them, they fix it.

We’re all susceptible to feeling down every now and again, but we are all equipped with the necessary solutions that just have to be discovered.

Lack of confidence, inability to feel fulfilled, and susceptibility to stress are all matters that can be controlled through the way we handle our lives and perceive our circumstances.

Learn about How Self-Reflection Gives You a Happier and More Successful Life.

Final Thoughts

The main philosophy employed by the happiest includes the idea that life’s simply too short: life’s too short to let things get you down, to take things for granted, to pursue absolute and unrealistic perfection.

For some, employing these characteristics is a second nature – they do it without knowing. For others, a conscious effort must be put forth every now and again. Self-Awareness is key.

More About Happiness

Featured photo credit: Charles Postiaux via unsplash.com

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