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Communication: “Shipping News” Your Writing

Communication: “Shipping News” Your Writing

One very influential book in my collection of such books is Annie Proulx’s THE SHIPPING NEWS. It looks a little out of place next to Covey’s THE 8TH HABIT, Welch’s WINNING, etc. But there’s a great reason it’s there.

The book is about a man moving to Newfoundland and landing a job at a small newspaper. Quoyle’s not particularly bright, but this isn’t much of a hinderance. Newfoundland is an island off the upper east coast of Canada (and somewhere I’d love to live), and it’s sparse, but gorgeous.

Shipping News as a Verb

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What separates Proulx’s writing in this book from most books you’ll read is how sparse her sentences are. They’re short. Each one is tiny. They don’t even always fit with grammatical correctness. Something like this.

Are you getting it?

Now, what I’m saying is this: people get TONS of things to read in a day. My day-job email is clocking about 200 emails a day. My second life email is around 100. When I get a missive, I have to scan. I don’t have time to read every volume or tome that comes my way.

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Not to mention blog posts. I scan over 100 blogs a day, and that requires the same treatment.

Suggestions

  • Mix short sentences in with long.
  • Keep paragraphs short.
  • Break up text with subtitles (like this post).
  • Give visual queues, even if it breaks grammatical form. (Look up at my “Are you getting it?” line).
  • Use small words where you can. (Don’t say “obfuscate” when “confuse” or “distort” will do.)
  • Put really important stuff up top.
  • Close with action.

Close With Action

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In emails, blog posts, and most correspondence, the writer assumes something that’s not entirely true or accurate. The writer assumes that the reader will diligently read all the way to the bottom of the post or email, and that everything will be absorbed as if there will be a test on it tomorrow. Not so.

One way to get repeatable “full reads” of your email/post is to ensure a call-to-action at the bottom. You can be explicit: “Action Items: Dave- write a review for the site” , or you can be a little more soft-shoe. “I really want your advice on this. Drop me a line when you have a moment.”

Get your readers into the habit of fininshing your emails/posts, and it pays off. But that’s a promise you have to act upon. You have to promise to make all your emails and posts WORTH reading, and with a payoff based on the content you provide. Only then will there be the proper relationship between you and your intended audience.

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Does this work for you? I’d like to know.

–Chris Brogan’s most recent call to action is to co-found PodCamp, a FREE unConference about audio and video podcasting being held in Boston on Sept 9-10 at Bunker Hill Community College (venue sponsored by Museum of Science, Boston. Come meet the producer of the Life Hack podcast at PodCamp.

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Last Updated on September 20, 2018

7 Powerful Questions To Find Out What You Want To Do With Your Life

7 Powerful Questions To Find Out What You Want To Do With Your Life

What do I want to do with my life? It’s a question all of us think about at one point or another.

For some, the answer comes easily. For others, it takes a lifetime to figure out.

It’s easy to just go through the motions and continue to do what’s comfortable and familiar. But for those of you who seek fulfillment, who want to do more, these questions will help you paint a clearer picture of what you want to do with your life.

1. What are the things I’m most passionate about?

The first step to living a more fulfilling life is to think about the things that you’re passionate about.

What do you love? What fulfills you? What “work” do you do that doesn’t feel like work? Maybe you enjoy writing, maybe you love working with animals or maybe you have a knack for photography.

The point is, figure out what you love doing, then do more of it.

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2. What are my greatest accomplishments in life so far?

Think about your past experiences and the things in your life you’re most proud of.

How did those accomplishments make you feel? Pretty darn good, right? So why not try and emulate those experiences and feelings?

If you ran a marathon once and loved the feeling you had afterwards, start training for another one. If your child grew up to be a star athlete or musician because of your teachings, then be a coach or mentor for other kids.

Continue to do the things that have been most fulfilling for you.

3. If my life had absolutely no limits, what would I choose to have and what would I choose to do?

Here’s a cool exercise: Think about what you would do if you had no limits.

If you had all the money and time in the world, where would you go? What would you do? Who would you spend time with?

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These answers can help you figure out what you want to do with your life. It doesn’t mean you need millions of dollars to be happy though.

What it does mean is answering these questions will help you set goals to reach certain milestones and create a path toward happiness and fulfillment. Which leads to our next question …

4. What are my goals in life?

Goals are a necessary component to set you up for a happy future. So answer these questions:

Once you figure out the answers to each of these, you’ll have a much better idea of what you should do with your life.

5. Whom do I admire most in the world?

Following the path of successful people can set you up for success.

Think about the people you respect and admire most. What are their best qualities? Why do you respect them? What can you learn from them?

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You’re the average of the 5 people you spend the most time with.[1] So don’t waste your time with people who hold you back from achieving your dreams.

Spend more time with happy, successful, optimistic people and you’ll become one of them.

6. What do I not like to do?

An important part of figuring out what you want to do with your life is honestly assessing what you don’t want to do.

What are the things you despise? What bugs you the most about your current job?

Maybe you hate meetings even though you sit through 6 hours of them every day. If that’s the case, find a job where you can work more independently.

The point is, if you want something to change in your life, you need to take action. Which leads to our final question …

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7. How hard am I willing to work to get what I want?

Great accomplishments never come easy. If you want to do great things with your life, you’re going to have to make a great effort. That will probably mean putting in more hours the average person, getting outside your comfort zone and learning as much as you can to achieve as much as you can.

But here’s the cool part: it’s often the journey that is the most fulfilling part. It’s during these seemingly small, insignificant moments that you’ll often find that “aha” moments that helps you answer the question,

“What do I want to do with my life?”

So take the first step toward improving your life. You won’t regret it.

Featured photo credit: Andrew Ly via unsplash.com

Reference

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