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Change Your Resume for a Great 2009 – Part I

Change Your Resume for a Great 2009 – Part I

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    2009 will be a time of change.  Included in those changes for many will be a job change.  In tight economic times, job search skills become even more important.  You need to stand out from the crowd.

    There are two ways to stand out.  You will stand out if you do things that make you look ridiculous, and you will stand out by doing things that make you look remarkable.  Ridiculous or remarkable: both cause you to stand out, but one gets you the job and one doesn’t.

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    Naturally then, you hope to be seen as remarkable.  That means you need to create a remarkable resume; remarkable, but not ridiculous.  This three-part series will help you prepare a remarkable resume.

    1. Understand the goal of your resume

    The goal of your resume is simple – to get an interview. Your resume will not get you the job, only the interview.  Remembering that goal will help shape how you write your resume.  You are not trying to get everything across.  You are not trying to tell them every reason they should hire you.  You are trying to get across enough information to get the interview – and that’s all.

    2. Customize your resume for your job target.

    In other words don’t use the same resume for each and every job. Employers can easily tell when you use a blanket resume that is the same for each and every job.  Instead you need to use a resume targeted directly for the job you are aiming for. This may mean completely different resumes for each job. For others it may mean a separate resume for each categories of job; for example one resume for all “cook” positions that you apply for.

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    3. Understand that your resume will only be scanned initially.

    Your resume needs to catch attention quickly.  Just like a newspaper aims to catch your attention with stories “above the fold”, the top half of the first page will make or break you. If you are not careful, your resume could be filled under “G – for garbage” before the potential employer even starts to read it.  Make sure the information on the first half of your resume looks good and instantly shows what you can bring to the employer.

    4. Your resume is an ad.  You must stress the benefits you will bring to the employer.

    Just as in good advertising, your resume must stress the benefits. The places you have worked and things you have studied are your “features”. You need to use your features (experiences) to show how they will allow you to benefit your potential employer.

    5. Focus on the employers needs, not on your own.

    In order to understand the employers needs you need to learn as much as you can about the job you are applying for.  Start with the job posting itself.  This job posting will include a job description and job specifications.  Make sure your resume clearly connects your skills to the job specifications.

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    You can go the extra mile by finding someone who works with your potential employer and talk to them about the needs of the company. Use your personal network to make these kinds of contacts.  Any extra information can be used to further customize your resume to the employers needs.

    6. Ask yourself: “What about me makes me the perfect candidate?”

    Asking yourself this question can help you understand how to present yourself on your resume.  The answer to this question is what you want to get across first.  The better you know the employer, the better you will be able to know why you are the perfect candidate for that job.

    7. Put name and full contact information first

    Perhaps it is obvious, but the first thing you need to put on your resume, at the very top, is your name and full contact information.  It is amazing how many resumes have very little, or even incomplete, contact information.  You want to be prepared for any way that the potential employer may want to contact you – remember your goal is simply to get the interview.  Include your mailing address, phone numbers, and email address.

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    8. Use a professional email address and voice mail service.

    Be sure your email address is professional looking. Ideally use an email address that includes your name.  It is amazing how many resumes use an email address that includes a nickname as their contact information.  Email addresses such as “skiergirl” or “skaterboy” or even “successguru” don’t sound professional to someone making hiring decisions.

    Also, ensure that any voice mail service you use on these phone numbers includes a professional greeting.  And don’t use a phone number where someone else will be taking messages for you.  Be sure that either you will answer the phone, or it will go to voice mail.  You don’t want to risk someone missing the message or sending across the wrong signal to a potential employer.

    9. Lead with a summary paragraph.

    Following your name and contact information you want to lead with a summary paragraph.  The summary paragraph is where you should present some of the key benefits that will show the employer why you are the perfect candidate for the job. This paragraph should only be about three or four lines long and should be in a formal third-person tone.

    10. Know the 3 Types of Resumes.

    There are three general types of resumes.  The first is chronological.  A chronological resume presents your work and educational experience in chronological order with the most recent first.  A second type is a functional resume which groups your experience based on job categories.  Finally you can use a combined style.  A combined style generally uses functions as the overarching pattern, but follows a clear chronological order within the functions.  For most people with a variety of work experiences, the combined approach will be the best. It will provide the most opportunity to customize your resume for your employer.

    Hopefully these ten points will help you get started on writing a remarkable resume that will help you get the interview you desire.  Part II will continue to help you with what to include on your resume and where to put it.

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    Last Updated on December 2, 2018

    7 Public Speaking Techniques To Help Connect With Your Audience

    7 Public Speaking Techniques To Help Connect With Your Audience

    When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

    You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

    1. Connecting them with each other

    Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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    It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

    2. Connect with their emotions

    Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

    For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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    3. Keep going back to the beginning

    Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

    On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

    4. Link to your audience’s motivation

    After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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    Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

    5. Entertain them

    While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

    Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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    6. Appeal to loyalty

    Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

    In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

    7. Tell them the benefits of the presentation

    Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

    Featured photo credit: Flickr via farm4.staticflickr.com

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