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Buzzwords Are Disposable, Human Beings Are Not

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Buzzwords Are Disposable, Human Beings Are Not

European Honey Bee Touching Down by autan.

    Photo by autan

    Every month, there are new business books on the market promising “secrets & insights” into “exciting change” which is happening… right now! They often use curiosity-baiting phrases like “Learn how [BUZZWORD] is transforming the way we communicate” or “Use the power of [ANOTHER BUZZWORD] to engage your customers”.

    Buzzwords include but aren’t limited to “Web 2.0”, “virtual worlds”, and just about anything with “social” and “media” in them — “social media”, “social networks”, and “rich media” are fair game. If you’re smiling after reading that sentence, then you already know how true this is.

    Buzzwords used badly

    Just like delicious food is gladly eaten and digested before being excreted, buzzwords get used up. They even get turned into silly games, like Buzzword Bingo. The importance of realizing this is: absolutely avoiding buzzwords is foolish and impractical. It limits your ability to relate to others, since many people, including some of your colleagues, do jump buzzword bandwagons. You can’t escape buzzwords if you want to make progress in a modern work environment. A better approach: control the words, use them meaningfully, and don’t insert them as vapid filler.

    “The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.” –Philip K. Dick, awesome sci-fi author

    Buzzwords repackage classic notions in new forms

    Ever since our ancestors hunted in the wilderness instead of making a trip to the supermarket, we’ve been telling stories. Whether scribbled on papyrus or streamed via YouTube, we also love to share those stories — and the same stories keep being retold with contemporary twists. Why? First, because the core principles work well and have stood the test of time (otherwise those stories wouldn’t continue to be popular). Second, while you may have heard your fair share of stories, there are plenty of people who haven’t, and marketers and others reach out to them, hoping to fill their mindshare (buzzword!) before competitors can. Which is why even though you may be annoyed by the 100th airing of an ad, there are going to be many people who’ve never seen/heard it before.

    Seth Godin Rides A Unicorn by zoomar.

      Photo by zoomar

      Seth Godin (pictured as action figure above) is a master of stating the obvious when it’s welcome, with unparalleled clarity and simplicity. This is why he’s so popular; try as you might to rearrange what he’s saying, it always comes back to the core principles, which he presents better than 99% of everyone out there. I’m a fan of his teachings, and it’s no surprise he makes a big deal about storytelling in All Marketers Are Liars:

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      Everyone is a liar. We tell ourselves stories because we’re superstitious. Stories are shortcuts we use because we’re too overwhelmed by data to discover all the details. The stories we tell ourselves are lies that make it far easier to live in a very complicated world.”

      Just as humans learn from their mistakes, adapt to improve, and pass lessons onto the next generation, part of what we’re continuing to spread are stories, an easy way of transmitting ideas. Evolutionary biologist Richard Dawkins coined the term “meme” to describe these shareable thoughts, but I bet he never foresaw it being used to spawn cumulative successions of lolcats and “Chocolate Rain” parodies, pillars of user-generated, community-created content (OMG buzzword!).

      So why do buzzwords keep bursting to the front?

      Since stories facilitate transmitting ideas, they serve as a memory aid. A popular mnemonic technique for remembering foreign words is to make up a story. For example, take the French word for grapefruit, “pamplemousse“. Now, visualize this in your mind’s eye: a moose with a grapefruit-sized pimple. Vividly picture the moose wailing out in pain and charging towards the doctor’s office (or whatever it is adolescent moose do when they have bad acne). Did that help you remember it? I think so! And while it wasn’t À la recherche du temps perdu, it was nevertheless a little story.

      Memory plays into the big picture here, because buzzwords are often tethered to the zeitgeist — what’s happening now. As human beings, we have emotions. We also forget things, which messes with our emotions, and makes us see ex-relationships as being more attractive, while selectively forgetting why we broke up in the first place. And in repeating an experience multiple times, we become desensitized to them — do you remember the first time you ever surfed the World Wide Web compared to how you feel about it now? I confess I don’t gawk in amazement daily like my initial stretch of weeks trying out NCSA Mosaic and waiting minutes for animated GIFs to download on my 14.4k modem — and boy, that Virtual Louvre was really something! But if I lock myself in a quiet room and really, really think of my first time on the Web intensely, I can almost feel waves, echoes of those initial moments.

      The same is true for many human experiences. Buzzwords in context often reference our past and graft it with a new lingual sheen — look closely at the Holden Efijy concept car: eye-catching with its plum coat…


        Photo by Ian Muttoo

        … and inspired by the original Holden FJ.

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          Photo by Liam Ryan

          Long story short, like cars paying homage to retro designs, buzzwords attract because they mix novelty with familiarity. Buzzwords help us to cope with “accelerating change” (arguably a buzzword!) by blending the old with the new, making the past not just more perceptually exciting, but marketable as well. Otherwise, we’d be in passive danger of (1) being bored and not caring or (2) being wayyyy too excitable and not well-grounded.

          Humans don’t change, humankind does

          Some things about us are fundamentally the same and will be for a long time, unless we reach the Singularity sooner than expected. For effective purposes, we can consider our core principles as “permanent”, as far back as we can recall.

          We love to be loved. When we find delight, we often share it with others. We’re anxious and insecure (and have a hard time expressing this) and express dislike of fellow humans more often than we should. In exchange, we try to celebrate our “unity” as a species, or what we think it should be — like the Olympic Games. Even as the media morphs throughout time and we find new ways of crafting stories, ideas — buzzwords being a specific variant — continue to be sprouted. We will, sadly, often fight about the words framing those ideas from each of our limited worldviews, instead of joining forces to advance what is infact the same idea seen in different ways.

          I liken it to observers seated in a circle around a magnificent sculpture which looks different at every viewpoint. No one person sees the whole sculpture, merely a fraction of angles. You an either choose to dispute that your view is the best and (incorrectly) represents the whole sculpture. Or, you can draw your part, encourage others to do the same, and everyone contributes to the whole vision. What will you choose?

          You gotta see through the crap

          A notable, buzzword-laden book is Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel. It’s intriguing how books with similar titles like Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them and Groundswell: Winning in a World Transformed by Social Technologies have appeared, reinforcing what I said about the same idea seen in different ways. (And scroll back to the first paragraph if you’re still laughing.)

          I believe the ideas within are smart ones to spread. But those titles are perfect examples of how to gussy up “the same old” in a new dress.

          When we lived in caves, we literally often had “naked & clear conversations”. Sheer survival was prized above diplomatic wording and textural embellishment (“political correctness” and “spin” to some). Today’s story has different priorities but the same core principles: “blog” is a contraction of “weblog”, which in turn is a glorified way to say “I have a diary/journal on the Internet”. Which makes me think of teenage girls writing “dear diary”, except it’s an open book. If they’re earnest about it, then that makes it naked, clear — or transparent (buzzword!).

          With that understood, the big idea here (imagine me growling this like a Neanderthal) is:

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          HUMANS BE HUMAN BEINGS! NO CRAP!

          And the contemporary twist:

          HUMANS USE MACHINES TO BE MORE HUMAN!

          Not surprising, but people need to be reminded. It’s something you’ll hear over and over, and which you may’ve heard related to in a fairy tale called “The Emperor’s New Clothes”.

          Buzzwords used badly (Vol. II)

          Like those non-existent clothes on the pretentious Emperor, don’t be fooled by what’s not actually there: words themselves are a liquid currency subject to much semantic argument, and a simple principle I recommend is to “sanity-check” yourself that there’s actually substance behind what you’re saying or being told, and that you aren’t deep in mental feces (wish it was a buzzword but I’m ‘fraid it won’t catch on) like the Emperor was.

          Buzzwords used emptily are wasteful slop to chop: if mention of a word isn’t going to get you ahead, don’t use it. Instead of technobabble and abstract vaguery, pick a more understandable word. Respect Hemingway.

          “Web 2.0” is one of the worst offenders, because 1000s of people have their own conflicting definitions of what it is, and then butt heads when using it, because they never agreed to begin with. Of amusing note at the top of that wikiality (another buzzword!) is:

          ALERT: Web 1.0 is inheritently (sic) different from Web 2.0! Why does this redirect?

          Maybe it’s because they’re more similar than some would have us believe. Distinguishable, like bands of color on a rainbow, yet contiguous. :)

          Somewhere over the rainbow by you.

            Photo by Torley (me) showing virtual world (

            buzzword!Second Life

            Another horrendous-yet-hilarious example of word wars are the arguments concerning 100s of electronic music styles, which you can hear in Ishkur’s guide (I’m still waiting for him to release version 3). If you’ve ever been in “the scene” as I have, it’s both embarrassing and shameful to hear two technosnobs get into a verbal brawl over whether a piece of music is “trance”, “progressive house”, or “minimal melodic techno”. I often say, “If it’s a wonderful track, then it’s all of those… and even maybe more.” That counterintuitively tends to confound, and immediately identifies limited, not-seeing-the-whole-rainbow thinking in others.

            My simple, ongoing approach to buzzwords calls for dynamic balance: allow words to lead you to new places. Remember, buzzwords are disposable: some have great longevity, but the majority are going to fade. “Horseless carriage” was a buzzword back in its time, and see how far we’ve come with our cars like that Efijy?

            Lastly, never forget: the “buzz” in “buzzword” comes from bees. Bees fly from flower to flower, pollinating and spreading what they carry as they go on. They don’t stay still, and neither should you.

            Buzz on!

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            Last Updated on January 5, 2022

            How to Deal With Anger (The Ultimate Anger Management Guide)

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            How to Deal With Anger (The Ultimate Anger Management Guide)

            We all lose our temper from time to time, and expressing anger is actually a healthy thing to do in our relationships with others. Expressing our differences in opinion allows us to have healthy conflict and many times come to an agreement or understanding that works for everyone. However, there are times when anger can become overwhelming or damaging, and during these times, it’s important to learn how to deal with anger.

            Expressing anger inappropriately can be harmful to relationships, both personal and professional. You may express too much anger, too often, or at times that are only going to make things worse, not better. In this article we will look at anger management techniques that will help you better control your emotions.

            Let’s take a deeper look at how to deal with anger.

            Expressing Anger

            Anger is a natural and normal part of almost any relationship. This includes relationships with your significant other, kids, boss, friends, family, etc. Anger provides us with valuable information if we are willing to listen to it. It clues us in to areas where we disagree with others and things that need to be changed or altered.

            Unhealthy Ways to Express Anger

            Here are some common yet unhealthy ways to express anger that you should avoid:

            Being Passive-Aggressive

            This is a term many of us are familiar with. Passive-aggressive behavior happens when someone is angry but uses indirect communication to express their anger.

            Some of the more common passive-aggressive behaviors include the silent treatment, making comments about someone behind their back, being grumpy, moody, or pouting, or simply not doing tasks or assignments that they should.

            This is a passive-aggressive person’s way of showing their anger. It’s not very productive but extremely common.

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            Poorly-Timed

            Some people get overwhelmed and express anger in a situation where it can’t really do any good.

            An example would be getting angry at one person in front of a crowd of people. All that does is make people uncomfortable and shuts them down. It’s not a healthy way to express anger or disagreement with someone.

            Ongoing Anger

            Being angry all the time is most often a symptom of something else. It’s healthy and normal to express anger when you disagree with someone. However, if someone is angry most of the time and always seems to be expressing their anger to everyone around them, this won’t serve them well.

            Over time, people will start to avoid this person and have as little contact as possible. The reason being is no one likes being around someone who is angry all the time; it’s a no-win situation.

            Healthy Ways to Express Anger

            What about the healthy ways[1] to adapt? When learning how to deal with anger, here are some healthy ways to get you started.

            Being Honest

            Express your anger or disagreement honestly. Be truthful about what it is that is making you angry. Sometimes this will entail walking away and thinking about it for a bit before you respond.

            Don’t say you’re mad at something someone did or said when it’s really something else that upset you.

            Being Direct

            Similar to being honest, being direct is a healthy way to express anger.

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            Don’t talk around something that is making you angry. Don’t say that one thing is making you angry when it’s really something else, and don’t stack items on top of each other so you can unload on someone about 10 different things 6 months from now.

            Be direct and upfront about what is making you angry. Ensure you are expressing your anger to the person who upset you or you are angry at, not to someone else. This is very counterproductive.

            Being Timely

            When something makes you angry, it’s much better to express it in a timely manner. Don’t keep it bottled up inside of you, as that’s only going to do more harm than good.

            Think of the marriages that seem to go up in flames out of nowhere when the reality is someone kept quiet for years until they hit their breaking point.

            Expressing anger as it occurs is a much healthier way of using anger to help us guide our relationships in the moment.

            How to Deal With Anger

            If you feel angry, how should you deal with it right at that moment?

            1. Slow Down

            From time to time, I receive an email at work that makes me so angry that steam is probably pouring out of my ears.

            In my less restrained moments, I have been known to fire off a quick response, and that typically has ended about as well as you might imagine.

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            When I actually walk away from my computer and go do something else for a while, I am able to calm down and think more rationally. After that happens, I am able to respond in a more appropriate and productive manner. Doing things that helps you learn how to release anger can make an uncomfortable situation more manageable before it gets out of hand.

            2. Focus on the “I”

            Remember that you are the one that’s upset. Don’t accuse people of making you upset because, in the end, it’s your response to what someone did that really triggered your anger. You don’t want to place blame by saying something like “Why don’t you ever put away your dishes?” Say something more like “Having dirty dishes laying on the counter upsets me—can you work with me to come to a solution?”

            When you are accusatory towards someone, all that does is increase the tension. This doesn’t usually do anything except make your anger rise higher.

            3. Work out

            When learning how to deal with anger, exercise is a great outlet. If something happens that angers you, see if you have the opportunity to burn off some of the anger.

            Being able to hit the gym to get a hard workout in is great. If this isn’t an option, see if you can go for a run or a bike ride. If you are at work when you become angry and the weather permits, at least go outside for a brisk walk.

            Besides working some of your anger out through exercise, this also helps to give your mind a chance to work through some ways to address what it is that upset you.

            4. Seek Help When Needed

            There are times when we could all use some help. Life can be stressful and overwhelming. It’s perfectly fine to seek some help from a mental health professional if it will help you get back to a healthy balance.If you find that you are angry all the time, it might be a good idea to go talk to an expert about learning to control intense emotions. They can give you some sound advice and ideas on how to get your anger to a more manageable and healthy level.

            5. Practice Relaxation

            We all seem to lead incredibly busy lives, and that’s a good thing if we are loving the life we are living. That being said, it is very beneficial to our physical and mental well-being to take time out for relaxation.

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            That can mean spending time doing things that help us calm down and relax, like being around people we enjoy, practicing deep breathing or listening to music. It could be making time for things that help bring us balance like a healthy diet and physical activity.

            Many people incorporate techniques such as yoga and meditation to calm their minds and release tension when learning how to deal with anger. Whatever your choice is, ensure you take time out to relax when warning signs of anger start to bubble up.

            6. Laugh

            Incorporating humor and laughter on a regular basis will help keep anger in check and help you get over a bad mood and feelings of anger more quickly. This isn’t part of formal anger management techniques, but you’ll be surprised by how well it works. Remember, life is a journey that’s meant to be enjoyed fully along the way through healthy emotion. Make sure you take time to laugh and have fun.Surround yourself with people that like to laugh and enjoy life. Don’t work at a job that just causes you stress, which can lead to anger. Work at something you enjoy doing.

            7. Be Grateful

            It’s easy to focus on the bad in life and the things that cause us negative emotions. It’s vitally important to remind ourselves of all the wonderful things in life that bring us positive emotions, things that we easily forget because we get caught up in the whirlwind of day to day life.

            Take time out each day to remind yourself of a few things you are grateful for in order to help you learn how to release anger and invite in more positive feelings.

            Final Thoughts

            Life can be overwhelming at times. We seem to have constant pressure to achieve more and to always be on the go or motivated. People we are around and situations we are in can cause stress, anger, and negative emotions. At times, it can seem to be too much, and we get angry and our emotions start to get out of control.

            During these times, keep in mind that life is an incredible journey, full of wonder and things that bring you joy. When you find yourself angry more often than is healthy, take time out to remember the good things in life—the things that we seem to forget yet bring us so much positive energy and emotions.

            Use some of the tips included here to help with how to deal with anger and better control your emotions.

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            More Resources on Anger Management

            Featured photo credit: Andre Hunter via unsplash.com

            Reference

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