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Buzzwords Are Disposable, Human Beings Are Not

Buzzwords Are Disposable, Human Beings Are Not

European Honey Bee Touching Down by autan.

    Photo by autan

    Every month, there are new business books on the market promising “secrets & insights” into “exciting change” which is happening… right now! They often use curiosity-baiting phrases like “Learn how [BUZZWORD] is transforming the way we communicate” or “Use the power of [ANOTHER BUZZWORD] to engage your customers”.

    Buzzwords include but aren’t limited to “Web 2.0”, “virtual worlds”, and just about anything with “social” and “media” in them — “social media”, “social networks”, and “rich media” are fair game. If you’re smiling after reading that sentence, then you already know how true this is.

    Buzzwords used badly

    Just like delicious food is gladly eaten and digested before being excreted, buzzwords get used up. They even get turned into silly games, like Buzzword Bingo. The importance of realizing this is: absolutely avoiding buzzwords is foolish and impractical. It limits your ability to relate to others, since many people, including some of your colleagues, do jump buzzword bandwagons. You can’t escape buzzwords if you want to make progress in a modern work environment. A better approach: control the words, use them meaningfully, and don’t insert them as vapid filler.

    “The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.” –Philip K. Dick, awesome sci-fi author

    Buzzwords repackage classic notions in new forms

    Ever since our ancestors hunted in the wilderness instead of making a trip to the supermarket, we’ve been telling stories. Whether scribbled on papyrus or streamed via YouTube, we also love to share those stories — and the same stories keep being retold with contemporary twists. Why? First, because the core principles work well and have stood the test of time (otherwise those stories wouldn’t continue to be popular). Second, while you may have heard your fair share of stories, there are plenty of people who haven’t, and marketers and others reach out to them, hoping to fill their mindshare (buzzword!) before competitors can. Which is why even though you may be annoyed by the 100th airing of an ad, there are going to be many people who’ve never seen/heard it before.

    Seth Godin Rides A Unicorn by zoomar.

      Photo by zoomar

      Seth Godin (pictured as action figure above) is a master of stating the obvious when it’s welcome, with unparalleled clarity and simplicity. This is why he’s so popular; try as you might to rearrange what he’s saying, it always comes back to the core principles, which he presents better than 99% of everyone out there. I’m a fan of his teachings, and it’s no surprise he makes a big deal about storytelling in All Marketers Are Liars:

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      Everyone is a liar. We tell ourselves stories because we’re superstitious. Stories are shortcuts we use because we’re too overwhelmed by data to discover all the details. The stories we tell ourselves are lies that make it far easier to live in a very complicated world.”

      Just as humans learn from their mistakes, adapt to improve, and pass lessons onto the next generation, part of what we’re continuing to spread are stories, an easy way of transmitting ideas. Evolutionary biologist Richard Dawkins coined the term “meme” to describe these shareable thoughts, but I bet he never foresaw it being used to spawn cumulative successions of lolcats and “Chocolate Rain” parodies, pillars of user-generated, community-created content (OMG buzzword!).

      So why do buzzwords keep bursting to the front?

      Since stories facilitate transmitting ideas, they serve as a memory aid. A popular mnemonic technique for remembering foreign words is to make up a story. For example, take the French word for grapefruit, “pamplemousse“. Now, visualize this in your mind’s eye: a moose with a grapefruit-sized pimple. Vividly picture the moose wailing out in pain and charging towards the doctor’s office (or whatever it is adolescent moose do when they have bad acne). Did that help you remember it? I think so! And while it wasn’t À la recherche du temps perdu, it was nevertheless a little story.

      Memory plays into the big picture here, because buzzwords are often tethered to the zeitgeist — what’s happening now. As human beings, we have emotions. We also forget things, which messes with our emotions, and makes us see ex-relationships as being more attractive, while selectively forgetting why we broke up in the first place. And in repeating an experience multiple times, we become desensitized to them — do you remember the first time you ever surfed the World Wide Web compared to how you feel about it now? I confess I don’t gawk in amazement daily like my initial stretch of weeks trying out NCSA Mosaic and waiting minutes for animated GIFs to download on my 14.4k modem — and boy, that Virtual Louvre was really something! But if I lock myself in a quiet room and really, really think of my first time on the Web intensely, I can almost feel waves, echoes of those initial moments.

      The same is true for many human experiences. Buzzwords in context often reference our past and graft it with a new lingual sheen — look closely at the Holden Efijy concept car: eye-catching with its plum coat…


        Photo by Ian Muttoo

        … and inspired by the original Holden FJ.

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          Photo by Liam Ryan

          Long story short, like cars paying homage to retro designs, buzzwords attract because they mix novelty with familiarity. Buzzwords help us to cope with “accelerating change” (arguably a buzzword!) by blending the old with the new, making the past not just more perceptually exciting, but marketable as well. Otherwise, we’d be in passive danger of (1) being bored and not caring or (2) being wayyyy too excitable and not well-grounded.

          Humans don’t change, humankind does

          Some things about us are fundamentally the same and will be for a long time, unless we reach the Singularity sooner than expected. For effective purposes, we can consider our core principles as “permanent”, as far back as we can recall.

          We love to be loved. When we find delight, we often share it with others. We’re anxious and insecure (and have a hard time expressing this) and express dislike of fellow humans more often than we should. In exchange, we try to celebrate our “unity” as a species, or what we think it should be — like the Olympic Games. Even as the media morphs throughout time and we find new ways of crafting stories, ideas — buzzwords being a specific variant — continue to be sprouted. We will, sadly, often fight about the words framing those ideas from each of our limited worldviews, instead of joining forces to advance what is infact the same idea seen in different ways.

          I liken it to observers seated in a circle around a magnificent sculpture which looks different at every viewpoint. No one person sees the whole sculpture, merely a fraction of angles. You an either choose to dispute that your view is the best and (incorrectly) represents the whole sculpture. Or, you can draw your part, encourage others to do the same, and everyone contributes to the whole vision. What will you choose?

          You gotta see through the crap

          A notable, buzzword-laden book is Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel. It’s intriguing how books with similar titles like Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them and Groundswell: Winning in a World Transformed by Social Technologies have appeared, reinforcing what I said about the same idea seen in different ways. (And scroll back to the first paragraph if you’re still laughing.)

          I believe the ideas within are smart ones to spread. But those titles are perfect examples of how to gussy up “the same old” in a new dress.

          When we lived in caves, we literally often had “naked & clear conversations”. Sheer survival was prized above diplomatic wording and textural embellishment (“political correctness” and “spin” to some). Today’s story has different priorities but the same core principles: “blog” is a contraction of “weblog”, which in turn is a glorified way to say “I have a diary/journal on the Internet”. Which makes me think of teenage girls writing “dear diary”, except it’s an open book. If they’re earnest about it, then that makes it naked, clear — or transparent (buzzword!).

          With that understood, the big idea here (imagine me growling this like a Neanderthal) is:

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          HUMANS BE HUMAN BEINGS! NO CRAP!

          And the contemporary twist:

          HUMANS USE MACHINES TO BE MORE HUMAN!

          Not surprising, but people need to be reminded. It’s something you’ll hear over and over, and which you may’ve heard related to in a fairy tale called “The Emperor’s New Clothes”.

          Buzzwords used badly (Vol. II)

          Like those non-existent clothes on the pretentious Emperor, don’t be fooled by what’s not actually there: words themselves are a liquid currency subject to much semantic argument, and a simple principle I recommend is to “sanity-check” yourself that there’s actually substance behind what you’re saying or being told, and that you aren’t deep in mental feces (wish it was a buzzword but I’m ‘fraid it won’t catch on) like the Emperor was.

          Buzzwords used emptily are wasteful slop to chop: if mention of a word isn’t going to get you ahead, don’t use it. Instead of technobabble and abstract vaguery, pick a more understandable word. Respect Hemingway.

          “Web 2.0” is one of the worst offenders, because 1000s of people have their own conflicting definitions of what it is, and then butt heads when using it, because they never agreed to begin with. Of amusing note at the top of that wikiality (another buzzword!) is:

          ALERT: Web 1.0 is inheritently (sic) different from Web 2.0! Why does this redirect?

          Maybe it’s because they’re more similar than some would have us believe. Distinguishable, like bands of color on a rainbow, yet contiguous. :)

          Somewhere over the rainbow by you.

            Photo by Torley (me) showing virtual world (

            buzzword!Second Life

            Another horrendous-yet-hilarious example of word wars are the arguments concerning 100s of electronic music styles, which you can hear in Ishkur’s guide (I’m still waiting for him to release version 3). If you’ve ever been in “the scene” as I have, it’s both embarrassing and shameful to hear two technosnobs get into a verbal brawl over whether a piece of music is “trance”, “progressive house”, or “minimal melodic techno”. I often say, “If it’s a wonderful track, then it’s all of those… and even maybe more.” That counterintuitively tends to confound, and immediately identifies limited, not-seeing-the-whole-rainbow thinking in others.

            My simple, ongoing approach to buzzwords calls for dynamic balance: allow words to lead you to new places. Remember, buzzwords are disposable: some have great longevity, but the majority are going to fade. “Horseless carriage” was a buzzword back in its time, and see how far we’ve come with our cars like that Efijy?

            Lastly, never forget: the “buzz” in “buzzword” comes from bees. Bees fly from flower to flower, pollinating and spreading what they carry as they go on. They don’t stay still, and neither should you.

            Buzz on!

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            Last Updated on November 17, 2019

            40 Amazing Date Ideas for Valentine’s Day

            40 Amazing Date Ideas for Valentine’s Day

            With Valentine’s Day just around the corner, starry-eyed lovers worldwide are getting ready to celebrate their love and planning the perfect date for their partner. However, there are many loving, caring, and generally great people out there who simply can’t think of a single romantic thing to do, let alone create the ultimate Valentine’s Day experience for their loved one. If you are looking for some great date ideas that will put a smile on your partner’s face and melt their heart, then just keep on reading. I’ve got a pretty big list of choices for you. Here are some great ideas ranging from tried and true classics, to the fun and slightly unconventional.

            1. Rom-coms marathon

            This is a very basic yet highly romantic way of spending the day with your partner. Take a few days to prepare the right playlist and create a romantic atmosphere at home. You can order out some food, open a bottle of wine and cuddle up in front of the TV.

            2. Recreate your first date

            Rated pretty high on the “romantic gestures scale,” this is guaranteed to impress your significant other. It requires a good memory and a bit of work to make it just right, but it is well worth it. Walk down the same streets where you first kissed and have a couple of drinks in that old coffee shop where you had your first drinks together. Don’t be afraid to spend a bit extra and add a little romantic gift into the mix.

            3. Cook for your loved one

            Start researching good recipes for a romantic dinner for two, get the right ingredients and prepare a couple of practice dinners to make sure you’ve got your technique and presentation down pat. Cooking for someone can be a big turn on and you can create some incredible meals without spending too much money. Take it up a notch by dressing classy, decorating your dining room and presenting your partner with a printed menu.

            4. Organize your very own ancient Greek party

            Here’s another one of those creative date ideas for the stay-at-home couple. The ancient Greek private party can be a very fun and erotic experience. You can decorate by using big bowls full of grapes, spreading some white sheets all over the place, placing some plastic vines here and there, putting up a few posters depicting Greek parties and having plenty of wine lying around. Wear nothing but light sheets or costumes and channel some of that hot-blooded Greek spirit.

            5. A romantic weekend getaway in the mountains

            For those looking for a change of scenery and an escape from the busy city, there is nothing better than a quiet, romantic weekend in the mountains. There are plenty of fun activities like skiing that will keep you active. You can have fun making a snowman or engaging in a snowball fight, and, of course, there is plenty of privacy and great room service waiting for you back at your room.

            6. Fun day at the shooting range

            A bit unconventional but an incredibly fun and exciting date that will get your blood pumping and put a huge smile on your faces. Try out a number of guns and have a bit of a competition. Some outdoor ranges have fully automatic rifles, which are a blast to shoot.

            7. Rent an expensive sports car for a day

            Don’t be afraid to live large from time to time—even if you can’t afford the glamorous lifestyle of the stars, you can most definitely play pretend for a day. Put on some classy clothes and drive around town in a rented sports car. The quick acceleration and high speed are sure to provide an exhilarating experience.

            8. Go on a shopping spree together

            Very few things can elicit such a huge dopamine rush as a good old shopping spree. Get some new lingerie, pretty shoes, a nice shirt and tie, a couple of new video games or whatever else you need or want. This is a unique chance to bond, have fun and get some stuff that you’ve been waiting to buy for a while now.

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            9. Hit the clubs

            For all the party animals out there, one of the best date ideas is to go out drinking, dancing, and just generally enjoying the night life. Visit a few good clubs, then go to an after-party and keep that party spirit going for as long as you can.

            10. Spend the day driving around the city and visiting new places

            This one is geared towards couples who have been together for a year or two and want to experience a few new things together. Visit a few cool coffee places on the other side of town, check out interesting restaurants you’ve never been to, and consider going to see a play or having fun at a comedy club on open mic night.

            11. Wine and chocolates at sunset

            Pick out a romantic location, such as a camping spot on a hill overlooking the city or a balcony in a restaurant with a nice view, open a bottle of wine and a box of chocolates and wait for that perfect moment when the sky turns fiery red to embrace and share a passionate kiss.

            12. Ice skating

            There is something incredibly fun about ice skating that brings people closer together and just keeps you laughing (maybe it’s all the falling and clinging to the other person for dear life). You can have some great fun and then move on to a more private location for some alone time.

            13. Body painting

            Speaking of private locations and intimate moments, body painting allows you to spice things up back at your place and add a new element of fun to foreplay. You’ll need adequate body paints and some brushes and the rest is up to you. You can do tiger stripes, paint a t-shirt on your partner, or go for something more abstract—the choice is yours.

            14. Model clothes for each other

            This one goes well when combined with a shopping spree, but you can just get a bunch of your clothes—old and new—from the closet, set up a catwalk area and then try on different combinations. You can be stylish, funny or beautiful. It’s a great after-dinner show and a good way to transition into a more intimate atmosphere.

            15. Dance the night away

            If you and your significant other are relatively good dancers, or if you simply enjoy moving your body to the rhythm of the music, then a night at salsa club or similar venue is the perfect thing for you. Alternatively, you can set up dance floor at home, play your favorite music, have a few drinks and dance like there is no tomorrow.

            16. Lock the doors, turn off the phones and have the whole house to yourselves

            This one might seem a bit obvious and kind of redundant seeing as how I’ve already mentioned a bunch of stay-at-home date ideas that require this step as a prerequisite, but when I say, “Have the whole house to yourselves,” I literally mean turning the whole house into romantic stage where you can explore your fantasies. Decorate each room a bit differently, have a lot of snacks and drinks lying around, put a bunch of blankets and pillows on the floor and go from room to room throughout the day. You can start off with a steaming shower, have a romantic meal, then watch a movie cuddled up on the couch and eventually make your way to the bedroom.

            17. Organize a nature walk

            Being outside has many health benefits, but what you are going for is the beautiful view, seclusion, and the thrill of engaging in some erotic behavior out in the open. You can rent a cottage far from the city, bring some food and drinks, and explore the wilderness. This is nice way to spice things up a bit and get away from the loud and busy city life.

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            18. Act out a fun scenario wearing costumes

            Some role-playing may be just the thing you need to spice up your love life after a few years of being together, but it can be a very fun experience for new couples as well. Work on the scenario together (wounded soldier and nurse, a female cop arresting a robber, etc.), buy the right costumes and accessories beforehand and find a good setting. You could also rent a hotel room to add to the forbidden-fruit vibe.

            19. Travel abroad

            This takes a bit of planning in advance and may be a bit costly, but if you can afford it, there are very few things that can match a trip to France, Italy, Egypt, Turkey, Greece, or a number of other excellent locations.

            20. Go on a hot-air balloon ride

            These are very fun and romantic—you get an incredible view, get to experience the thrill of flying, and you’ve got enough room for a romantic dinner and some champagne. Just be sure to wear warm clothes, it can get pretty cold high up in the air.

            21. A relaxing day at the spa

            Treat your body, mind and senses to a relaxing day at the spa. You and your partner will feel fresh, comfortable and relaxed—a perfect date for the more serious couples who don’t get to spend as much time with each other as they’d like.

            22. A trip down memory lane

            This one is great for long-term couples who will benefit from reminiscing about all of their fondest memories together from the start of the relationship through to the present, reliving some of the most significant moments they shared.

            23. Fun times at a karaoke bar

            A great choice for couples celebrating their first Valentine’s Day together—it’s fairly informal and inexpensive, yet incredibly fun and allows for deeper bonding. Once you have a few drinks in your system and come to terms with the fact that you are making a complete fool of yourself, you’ll have the time of your life!

            24. Helicopter tour of the city followed by dinner

            A modern equivalent to the hot-air balloon ride, the helicopter tour is among the more reasonably priced date ideas and is incredibly romantic and exciting. After about half an hour or an hour of sightseeing you can finish off the upper-class experience by dining in a nice restaurant.

            25. Horseback riding

            Horseback riding is incredibly fun, especially if you’ve never done it before. And what girl doesn’t dream of a prince coming to take her on an adventure on his noble steed? It evokes a sense of nobility and is a very good bonding experience.

            26. Plan a fun date night with other couples

            Take a break and rent a cabin in the woods, go to a mountain resort, a couple’s retreat, or just organize a huge date night at someone’s place and hang out with other couples. This is a great option for couples who have spent at least one Valentine’s Day together and allows you to customize your experience to suit your needs. Also, you can always retire early and get some alone time with your partner if you so desire.

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            27. Cocktail night

            This can be done privately, or with other couples if you are organizing a group Valentine’s Day celebration at someone’s house. All you need is a bunch of different drinks, a few accessories like fruit and spices, and internet access to check out some cool recipes online. Try out all sorts of fun cocktails and mix some brand new ones on your own. Make it a fancy dress night for added fun.

            28. Make reservations at an exclusive restaurant

            A fairly old school move, except this time you can pick out a restaurant that serves a particular type of cuisine you’ve never tried before. Go for a place that has unusual menus and likes to make a show out of presenting the food, rather than just going for your regular “suits and monocles” type venue.

            29. Go to a concert

            There are a whole bunch of things happening around Valentine’s Day, so go online and check out what’s happening near you. You’ll surely be able to find tickets for a cool concert or some type of festival with live music.

            30. Fancy night on the town

            Buy some elegant new clothes, rent a limo for the night and go to a nice restaurant, followed by a jazz club or gallery exhibition. Walk tall, make a few sarcastic quips, and have a few laughs with your partner while letting your inner snob take charge for a few hours.

            31. Take a tour of the historical and cultural sites of your city

            For the cultured crowd and history buffs among us, a day spent learning about some of the local history and delving deeper into national culture is both incredibly fun and a great way to share a unique experience with a loved one. You’d be surprised to find just how much you don’t know about the place you live in.

            32. Live out a James Bond film at a casino

            A beautiful lady in a simple yet sensual, form-fitting, black dress, and a strong and handsome, if somewhat stern-looking man in a fine suit walk up to a roulette table with drinks in hand and place bets at random as they smile at each other seductively. This is a scenario most of us wish to play out, but rarely get a chance. It can be a bit costly, but this is one of the most incredibly adventurous and romantic date ideas.

            33. Go bungee jumping

            People in long-term relationships often talk about things like keeping a relationship fun and exciting, doing new things together, trusting each other and using aphrodisiacs. Well, bungee jumping is a fun, exhilarating activity you can both enjoy; it requires trust and the adrenaline rush you get from it is better than any aphrodisiac out there. Just saying, give it a shot and you won’t regret it.

            34. Take a tour of a winery or brewery

            Taking a tour like this can be a great opportunity to learn new things about wine or beer (or perhaps whiskey) and how it is made, while at the same time getting a chance to taste some excellent drinks and get a few bottles for later in the evening.

            35. Make a fun music video

            Meet up earlier in the day, take decent camera, and start shooting a music video. Rehearse the lyrics (you can even make up your own silly song), dress up, and start filming. You’ll have tons of fun doing it and you can edit the video later and have a cool memento.

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            36. Play some sports

            Some one-on-one basketball, a soccer match against another couple, a bit of tennis, or even something as simple as a table tennis tournament (make it fun by stripping off items of clothing when you lose a game). You can combine this with date idea #13 and paint team uniforms on each other and play in the nude.

            37. Visit a club with live music

            A great option for just about any couple—pick a club that has live performers (whether it’s jazz, rock or even a poetry reading) and dress up for the occasion. Be sure to make reservations in advance to avoid the Valentine’s Day rush, and focus on making your date feel comfortable.

            38. Take skydiving lessons

            Another adrenaline-filled date, skydiving is sure to get your heart racing like crazy and leave you with a goofy grin for the rest of the day. You can offset all the excitement by ending the day with a quiet dinner at home.

            39. Go for some paintball

            Playing war games is an excellent way to get your body moving, focus on some of that hand-eye-coordination, and engage your brain in coming up with tactical solutions in the heat of the moment. It is also a great bonding experience, adrenaline-fueled fun, and role-playing all wrapped into one. And when you get back home, you can always act out the wounded soldier scenario (see #18).

            40. Fill the whole day with random fun activities

            Just say no to plans, reservations and clichés—take your partner by the hand, have your credit card ready and just go out and have some fun. Bowling, followed by a drink at a coffee shop and then a romantic movie? Sure, why not? Going for lunch at a nice restaurant and then organizing a double-date game night? Go right ahead. Going for a long walk in the park, visiting a museum, followed by romantic meal at home and then going out to a club? Hey, who am I to say no? You can use some of the ideas from this article and mash them up together to create a fun-filled Valentine’s Day you’ll both remember.

            There you go, a whole bunch of useful date ideas for all you loving couples out there. You can pick out any one of these, make some adjustments or even combine different options to create the perfect Valentine’s Day date for your significant other. Plan ahead, have fun and celebrate your love proudly.

            Featured photo credit: Relevante design via unsplash.com

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