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Buzzwords Are Disposable, Human Beings Are Not

Buzzwords Are Disposable, Human Beings Are Not

European Honey Bee Touching Down by autan.

    Photo by autan

    Every month, there are new business books on the market promising “secrets & insights” into “exciting change” which is happening… right now! They often use curiosity-baiting phrases like “Learn how [BUZZWORD] is transforming the way we communicate” or “Use the power of [ANOTHER BUZZWORD] to engage your customers”.

    Buzzwords include but aren’t limited to “Web 2.0”, “virtual worlds”, and just about anything with “social” and “media” in them — “social media”, “social networks”, and “rich media” are fair game. If you’re smiling after reading that sentence, then you already know how true this is.

    Buzzwords used badly

    Just like delicious food is gladly eaten and digested before being excreted, buzzwords get used up. They even get turned into silly games, like Buzzword Bingo. The importance of realizing this is: absolutely avoiding buzzwords is foolish and impractical. It limits your ability to relate to others, since many people, including some of your colleagues, do jump buzzword bandwagons. You can’t escape buzzwords if you want to make progress in a modern work environment. A better approach: control the words, use them meaningfully, and don’t insert them as vapid filler.

    “The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.” –Philip K. Dick, awesome sci-fi author

    Buzzwords repackage classic notions in new forms

    Ever since our ancestors hunted in the wilderness instead of making a trip to the supermarket, we’ve been telling stories. Whether scribbled on papyrus or streamed via YouTube, we also love to share those stories — and the same stories keep being retold with contemporary twists. Why? First, because the core principles work well and have stood the test of time (otherwise those stories wouldn’t continue to be popular). Second, while you may have heard your fair share of stories, there are plenty of people who haven’t, and marketers and others reach out to them, hoping to fill their mindshare (buzzword!) before competitors can. Which is why even though you may be annoyed by the 100th airing of an ad, there are going to be many people who’ve never seen/heard it before.

    Seth Godin Rides A Unicorn by zoomar.

      Photo by zoomar

      Seth Godin (pictured as action figure above) is a master of stating the obvious when it’s welcome, with unparalleled clarity and simplicity. This is why he’s so popular; try as you might to rearrange what he’s saying, it always comes back to the core principles, which he presents better than 99% of everyone out there. I’m a fan of his teachings, and it’s no surprise he makes a big deal about storytelling in All Marketers Are Liars:

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      Everyone is a liar. We tell ourselves stories because we’re superstitious. Stories are shortcuts we use because we’re too overwhelmed by data to discover all the details. The stories we tell ourselves are lies that make it far easier to live in a very complicated world.”

      Just as humans learn from their mistakes, adapt to improve, and pass lessons onto the next generation, part of what we’re continuing to spread are stories, an easy way of transmitting ideas. Evolutionary biologist Richard Dawkins coined the term “meme” to describe these shareable thoughts, but I bet he never foresaw it being used to spawn cumulative successions of lolcats and “Chocolate Rain” parodies, pillars of user-generated, community-created content (OMG buzzword!).

      So why do buzzwords keep bursting to the front?

      Since stories facilitate transmitting ideas, they serve as a memory aid. A popular mnemonic technique for remembering foreign words is to make up a story. For example, take the French word for grapefruit, “pamplemousse“. Now, visualize this in your mind’s eye: a moose with a grapefruit-sized pimple. Vividly picture the moose wailing out in pain and charging towards the doctor’s office (or whatever it is adolescent moose do when they have bad acne). Did that help you remember it? I think so! And while it wasn’t À la recherche du temps perdu, it was nevertheless a little story.

      Memory plays into the big picture here, because buzzwords are often tethered to the zeitgeist — what’s happening now. As human beings, we have emotions. We also forget things, which messes with our emotions, and makes us see ex-relationships as being more attractive, while selectively forgetting why we broke up in the first place. And in repeating an experience multiple times, we become desensitized to them — do you remember the first time you ever surfed the World Wide Web compared to how you feel about it now? I confess I don’t gawk in amazement daily like my initial stretch of weeks trying out NCSA Mosaic and waiting minutes for animated GIFs to download on my 14.4k modem — and boy, that Virtual Louvre was really something! But if I lock myself in a quiet room and really, really think of my first time on the Web intensely, I can almost feel waves, echoes of those initial moments.

      The same is true for many human experiences. Buzzwords in context often reference our past and graft it with a new lingual sheen — look closely at the Holden Efijy concept car: eye-catching with its plum coat…


        Photo by Ian Muttoo

        … and inspired by the original Holden FJ.

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          Photo by Liam Ryan

          Long story short, like cars paying homage to retro designs, buzzwords attract because they mix novelty with familiarity. Buzzwords help us to cope with “accelerating change” (arguably a buzzword!) by blending the old with the new, making the past not just more perceptually exciting, but marketable as well. Otherwise, we’d be in passive danger of (1) being bored and not caring or (2) being wayyyy too excitable and not well-grounded.

          Humans don’t change, humankind does

          Some things about us are fundamentally the same and will be for a long time, unless we reach the Singularity sooner than expected. For effective purposes, we can consider our core principles as “permanent”, as far back as we can recall.

          We love to be loved. When we find delight, we often share it with others. We’re anxious and insecure (and have a hard time expressing this) and express dislike of fellow humans more often than we should. In exchange, we try to celebrate our “unity” as a species, or what we think it should be — like the Olympic Games. Even as the media morphs throughout time and we find new ways of crafting stories, ideas — buzzwords being a specific variant — continue to be sprouted. We will, sadly, often fight about the words framing those ideas from each of our limited worldviews, instead of joining forces to advance what is infact the same idea seen in different ways.

          I liken it to observers seated in a circle around a magnificent sculpture which looks different at every viewpoint. No one person sees the whole sculpture, merely a fraction of angles. You an either choose to dispute that your view is the best and (incorrectly) represents the whole sculpture. Or, you can draw your part, encourage others to do the same, and everyone contributes to the whole vision. What will you choose?

          You gotta see through the crap

          A notable, buzzword-laden book is Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel. It’s intriguing how books with similar titles like Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them and Groundswell: Winning in a World Transformed by Social Technologies have appeared, reinforcing what I said about the same idea seen in different ways. (And scroll back to the first paragraph if you’re still laughing.)

          I believe the ideas within are smart ones to spread. But those titles are perfect examples of how to gussy up “the same old” in a new dress.

          When we lived in caves, we literally often had “naked & clear conversations”. Sheer survival was prized above diplomatic wording and textural embellishment (“political correctness” and “spin” to some). Today’s story has different priorities but the same core principles: “blog” is a contraction of “weblog”, which in turn is a glorified way to say “I have a diary/journal on the Internet”. Which makes me think of teenage girls writing “dear diary”, except it’s an open book. If they’re earnest about it, then that makes it naked, clear — or transparent (buzzword!).

          With that understood, the big idea here (imagine me growling this like a Neanderthal) is:

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          HUMANS BE HUMAN BEINGS! NO CRAP!

          And the contemporary twist:

          HUMANS USE MACHINES TO BE MORE HUMAN!

          Not surprising, but people need to be reminded. It’s something you’ll hear over and over, and which you may’ve heard related to in a fairy tale called “The Emperor’s New Clothes”.

          Buzzwords used badly (Vol. II)

          Like those non-existent clothes on the pretentious Emperor, don’t be fooled by what’s not actually there: words themselves are a liquid currency subject to much semantic argument, and a simple principle I recommend is to “sanity-check” yourself that there’s actually substance behind what you’re saying or being told, and that you aren’t deep in mental feces (wish it was a buzzword but I’m ‘fraid it won’t catch on) like the Emperor was.

          Buzzwords used emptily are wasteful slop to chop: if mention of a word isn’t going to get you ahead, don’t use it. Instead of technobabble and abstract vaguery, pick a more understandable word. Respect Hemingway.

          “Web 2.0” is one of the worst offenders, because 1000s of people have their own conflicting definitions of what it is, and then butt heads when using it, because they never agreed to begin with. Of amusing note at the top of that wikiality (another buzzword!) is:

          ALERT: Web 1.0 is inheritently (sic) different from Web 2.0! Why does this redirect?

          Maybe it’s because they’re more similar than some would have us believe. Distinguishable, like bands of color on a rainbow, yet contiguous. :)

          Somewhere over the rainbow by you.

            Photo by Torley (me) showing virtual world (

            buzzword!Second Life

            Another horrendous-yet-hilarious example of word wars are the arguments concerning 100s of electronic music styles, which you can hear in Ishkur’s guide (I’m still waiting for him to release version 3). If you’ve ever been in “the scene” as I have, it’s both embarrassing and shameful to hear two technosnobs get into a verbal brawl over whether a piece of music is “trance”, “progressive house”, or “minimal melodic techno”. I often say, “If it’s a wonderful track, then it’s all of those… and even maybe more.” That counterintuitively tends to confound, and immediately identifies limited, not-seeing-the-whole-rainbow thinking in others.

            My simple, ongoing approach to buzzwords calls for dynamic balance: allow words to lead you to new places. Remember, buzzwords are disposable: some have great longevity, but the majority are going to fade. “Horseless carriage” was a buzzword back in its time, and see how far we’ve come with our cars like that Efijy?

            Lastly, never forget: the “buzz” in “buzzword” comes from bees. Bees fly from flower to flower, pollinating and spreading what they carry as they go on. They don’t stay still, and neither should you.

            Buzz on!

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            Last Updated on July 16, 2019

            7 Ways to Get Rid of Negative Energy and Become Positive

            7 Ways to Get Rid of Negative Energy and Become Positive

            Negativity affects ourselves and everyone around us. It limits our potential to become something great and live a fulfilling, purposeful life. Negativity has a tangible effect on our health, too. Research has shown that people who cultivate negative energy experience more stress, more sickness, and less opportunity over the course of their lives than those who choose to live positively.

            When we make a decision to become positive, and follow that decision up with action, we will begin to encounter situations and people that are also positive. The negative energy gets edged out by all positive experiences. It’s a snowball effect.

            Although negative and positive thoughts will always exist, the key to becoming positive is to limit the amount of negativity that we experience by filling ourselves up with more positivity.

            Here are some ways to get rid of negativity and become more positive.

            1. Become Grateful for Everything

            When life is all about us, it’s easy to believe that we deserve what we have. An attitude of entitlement puts us at the center of the universe and sets up the unrealistic expectation that others should cater to us, our needs, and our wants. This vain state of existence is a surefire way to set yourself up for an unfulfilled life of negativity.

            People living in this sort of entitlement are “energy suckers”–they are always searching for what they can get out of a situation. People that don’t appreciate the nuances of their lives live in a constant state of lacking. And it’s really difficult to live a positive life this way.

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            When we begin to be grateful and appreciate everything in our lives–from the small struggles that make us better, to the car that gets us from A to B every day–we shift our attitude from one of selfishness, to one of appreciation. This appreciation gets noticed by others, and a positive harmony begins to form in our relationships.

            We begin to receive more of that which we are grateful for, because we’ve opened ourselves up to the idea of receiving, instead of taking. This will make your life more fulfilling, and more positive.

            2. Laugh More, Especially at Yourself

            Life gets busy, our schedules fill up, we get into relationships, and work can feel task oriented and routine-driven at times. Being human can feel more like being a robot. But having this work-driven, serious attitude often results in negative and performance oriented thinking.

            Becoming positive means taking life less seriously and letting yourself off the hook. This is the only life that you get to live, why not lighten up your mood?

            Laughter helps us become positive by lightening our mood and reminding us not to take life so seriously. Are you sensitive to light sarcasm? Do you have trouble laughing at jokes? Usually, people who are stressed out and overly serious get most offended by sarcasm because their life is all work and no play.

            If we can learn to laugh at ourselves and our mistakes, life will become more of an experiment in finding out what makes us happy. And finding happiness means finding positivity.

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            3. Help Others

            Negativity goes hand in hand with selfishness. People that live only for themselves have no higher purpose in their lives. If the whole point of this world is only to take care of yourself and no one else, the road to a long-term fulfillment and purpose is going to be a long one.

            Positivity accompanies purpose. The most basic way to create purpose and positivity in your life is to begin doing things for others. Start small; open the door for the person in front of you at Starbucks or ask someone how their day was before telling them about yours.

            Helping others will give you an intangible sense of value that will translate into positivity. And people might just appreciate you in the process.

            4. Change Your Thinking

            We can either be our best coach or our best enemy. Change starts from within. If you want to become more positive, change the wording of your thoughts. We are the hardest on ourselves, and a stream of negative self talk is corrosive to a positive life.

            The next time you have a negative thought, write it down and rephrase it with a positive spin. For example, change a thought like, “I can’t believe I did so horribly on the test–I suck.” to “I didn’t do as well as I hoped to on this test. But I know I’m capable and I’ll do better next time.”

            Changing our self-talk is powerful.

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            5. Surround Yourself with Positive People

            We become most like the people that we surround ourselves with. If our friend group is full of negative energy-suckers and drama queens, we will emulate that behavior and become like them. It is very difficult to become more positive when the people around us don’t support or demonstrate positive behavior.

            As you become more positive, you’ll find that your existing friends will either appreciate the new you or they will become resistant to your positive changes. This is a natural response.

            Change is scary; but cutting out the negative people in your life is a huge step to becoming more positive. Positive people reflect and bounce their perspectives onto one another. Positivity is a step-by-step process when you do it solo, but a positive group of friends can be an escalator.

            6. Get into Action

            Negative thoughts can be overwhelming and challenging to navigate. Negativity is usually accompanied by a “freak-out” response, especially when tied to relationships, people and to worrying about the future. This is debilitating to becoming positive and usually snowballs into more worry, more stress and more freak-outs.

            Turn the negative stress into positive action. The next time you’re in one of these situations, walk away and take a break. With your eyes closed, take a few deep breaths. Once you’re calm, approach the situation or problem with a pen and pad of paper. Write out four or five actions or solutions to begin solving the problem.

            Taking yourself out of the emotionally charged negative by moving into the action-oriented positive will help you solve more problems rationally and live in positivity

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            7. Take Full Responsibility, Stop Being the Victim

            You are responsible for your thoughts.

            People that consistently believe that things happen to them handicap themselves to a victim mentality. This is a subtle and deceptive negative thought pattern. Phrases like “I have to work” or “I can’t believe he did that to me” are indicators of a victim mentality. Blaming circumstances and blaming others only handicaps our decision to change something negative into something positive.

            Taking full responsibility for your life, your thoughts and your actions is one of the biggest steps in creating a more positive life. We have unlimited potential within to create our own reality, change our life, and change our thoughts. When we begin to really internalize this, we discover that no one can make us feel or do anything. We choose our emotional and behavioral response to people and circumstances.

            Make positive choices in favor of yourself.

            “Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habit. Watch your habits; they become character. Watch your character; it becomes your destiny” ― Lao Tzu

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            Featured photo credit: Brooke Cagle via unsplash.com

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