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Last Updated on February 20, 2019

Building Relationships: 11 Rules for Self-Promotion

Building Relationships: 11 Rules for Self-Promotion

It’s no secret: to get ahead, you have to promote yourself. But for most people, the thought of promoting themselves is slightly shady. Images of glad-handing insurance salesmen or arrogant know-it-alls run through our heads.

The reality is that we all rely on some degree of self-promotion. Whether you want to start your own business, sell your novel to a publisher, start a group for your favorite hobby, or get a promotion at work, you need to make people aware of you and your abilities. While we’d like to think that our work speaks for itself, the fact is that usually our work needs us to put in some work to attract attention before our work can have anything to say.

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The good news is that self-promotion doesn’t have to be shady — in fact, real self-promotion almost by definition can’t be shady. The reason we get a bad feeling from overt self-promoters is that, most of the time, their efforts are insincere and their inauthenticity shows. It’s clear that they’re not building a relationship with us but only shooting for the quick payoff, whether that’s a sale, a vote, or a positive performance evaluation. They are pretending to be our friend to get something they want. And it shows.

Real self-promotion extends beyond the initial payoff — and may bypass the payoff entirely. It gives people a reason to associate themselves with us, for the long term. It’s genuine and authentic — more like making friends than selling something. Of course, if you’re on the make, that kind of authenticity makes you vulnerable, which is why the claims of false self-promoters ring hollow: they are hollow.

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The main rule of self-promotion is to be the best version of yourself. That is, of course, a little vague and is bound to mean something different to everyone. But here’s a few more specific things to keep in mind when working to get the word out about you and your work:

  1. Add value: What separates you from everyone else who does what you do is the particular value you bring to your clients, customers, or users. The same applies to your marketing efforts — people tune out if you’re just blathering on about how great you are. Instead, apply your particular expertise in demonstrable ways — by adding insightful points to a discussion or blog post comments, by creating entertaining and informative promotional spots, etc.
  2. Be confident: If you are telling people something that adds value to their lives, there’s no reason to feel as if you’re intruding. Stand up tall and show that you have faith in yourself, your abilities, and your work. After all, if you don’t have confidence in yourself, why should anyone else?
  3. Be sensitive to context: Always be aware of and responsive to the person or people you’re talking to right now, and the conditions in which you’re relating to them. You can’t just write a pitch and deliver it by rote every time you meet someone — you need to adapt to changing environments (are you at a cocktail party or a boardroom meeting?) and the knowledge levels and personalities of the people you’re talking to (are you describing your invention to an engineer or a stay-at-home dad?). The idea of talking points is useful here, because you have an outline to draw on but the level of “fleshing out” is based on where you are and to whom you’re talking.
  4. Be on target: Direct your message towards people who most need or want to hear it. You know how annoying it is to see someone plugging their unrelated website in a site’s comments or in your email inbox — if we only got legitimate offers for things we had an immediate need for, it wouldn’t be “spam”. Seek out and find the people who most need to know about what you do; for everyone else, a simple one-line description is sufficient.
  5. Have permission: Make sure the people you talk to have given you “permission” to promote yourself. That doesn’t mean you have to start every conversation with “Can I take a few minutes of your time to tell you about…” (though that’s not a bad opening in some circumstances); what it means is that you should make sure the other they’re receptive to your message. You don’t want to be bothered when you’re eating dinner with your family, in a hurry to get to work, or enjoying a movie, right? In those moments, you aren’t giving anyone permission to talk to you. Don’t interrupt other people or make your pitch when it’s inconvenient for them — that’s almost guaranteed to backfire.
  6. Don’t waste my time: If you’re on target, sensitive to context, and have permission, you’re halfway there on this one; but make sure to take no more time than you have to, and don’t beat around the bush. Once you have my attention, get to the point; be brief, be clear, and be passionate.
  7. Explain what you do: Have you ever come across a website or promotional brochure that looked like this:

    Advanced Enterprise Solutions Group has refactored the conceptualization of power shifts. We will rev up our ability to facilitate without depreciating our power to engineer. We believe we know that it is better to iterate macro-micro-cyber-transparently than to matrix wirelessly. A company that can syndicate fiercely will be able to e-enable faithfully.
    (With thanks to the Andrew Davidson’s Corporate Gibberish Generator)

    Some people (and corporations too) have a hard time telling people what they do. They hide behind jargon and generalities.

    Don’t you be one of them! Explain clearly what it is you actually do and, following #7 below, what value you offer your audience.

  8. Tell me what you offer me: Clearly explain what’s in it for your audience — why they should choose you over some other freelancer, business partner, employee, or product. How is what you have to say going to enrich their life or business?
  9. Tell me what you want from me: You’ve made your pitch, now what? What do you want your audience to do? Tell them to visit your site, read your book, but your product, set up a meeting with you, promote you, or whatever other action you want them to take. This is rule #1 for salespeople — be sure to ask for the sale. It applies just as well if what you’re selling is your talents, your capabilities, or your knowledge.
  10. Give me a reason to care: Be personal. Explain not only what you do but why what you do will make my life better. Both iPods and swapmeet knock-off mp3 players play music; but iPods make people’s lives better, by being easier to use, more stylish, and more likely to attract attention and make their users look “cool”. Part of this is showing that you care about the people you’re marketing to — responding to their questions, meeting and surpassing their needs, making them feel good about themselves. With few exceptions, this can’t be faked; even when it can, it’s far easier to just genuinely care.
  11. Maintain relationships: Self-promotion doesn’t end once you’ve delivered your message. Re-contact people periodically. Let people know what you’re up to, and show a genuine interest in what they’re up to. Don’t drop a connection because they don’t show any immediate need for whatever you do — you never know when they will, and you never know who they know who will. More importantly, these personal connections add more value than just a file full of prospective clients, customers, or voters.

Self-promotion that doesn’t follow these rules comes off as false, forced, and ultimately forgettable. Or worse, it leaves such a bad taste in the mouths of your victims that the opposite of promotion is achieved — people actively avoid working with you.

In the end, promoting yourself and your work isn’t that hard, as long as you a) are genuinely interested in other people and their needs and b) stay true to yourself and your work. Seek out the people who want — no, need — what you have to offer and put it in front of them. That’s not so hard, is it?

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Featured photo credit: rawpixel via unsplash.com

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Last Updated on April 23, 2019

13 Ways Happy People Think and Feel Differently

13 Ways Happy People Think and Feel Differently

Let me begin by being 100% frank with you – everyone is capable of happiness.

Happiness is first a choice but it also takes persistence to maintain. Happiness is our birth right and my mission is to help as many people as I can live their happiest life.

My mission is to spread the message that everyone deserves happiness.

To live a happy life; however, you must do the work, gain the necessary knowledge, and increase your awareness.

You must fully embody this state and begin to think and feel happiness on every level of your being.

Often times, excuses present themselves and our mind gives us the reasons why we can’t be happy:

“I am too busy right now to focus on happiness”

“I will be happy when I finish school, when I have the money, when I am in the right relationship, when I have kids, when my children are older….”

“I would have had a happy life if this traumatic event had never happened”

“I don’t deserve happiness”

EVERYONE deserves happiness. The reason that you are here right now is because you have a purpose and you are on the earth to enjoy your journey.

Think BIGGER than your excuses. Push FARTHER than your complaints.

Don’t be pulled away from greatness. Get uncomfortable. At least these are what happy and successful people do on a daily basis.

This article highlights the top 13 tips and tricks of how happy people think and feel.

If you would like to begin embodying this life-changing state, then… Here are the 13 ways Happy People Think and Feel Differently:

1. Happy People Put Happiness First

Happy people have made the decision that their end goal is happiness.

Every situation, event, bad day ultimately ends with happiness.

To them, happiness is equivalent to sleep and water – it is a necessity to their life. To live an unhappy life is to have never lived at all.

The happy person asks,

“What would be the point of living if every day and moment were filled with negativity?”

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“Why would I deplete my energy on negativity when I expend less to be positive?”

They make happy-based decisions which means in EVERY MOMENT they choose happiness.

If their circumstances can’t change then they instead change their perspective, they look for the silver lining in the negative.

Happy people don’t let negativity steal their moments away – a positive mindset always prevails.

If you ask a happy person how their day was, they will always answer your question with a highlight or a lesson learned.

2. Happy People Embrace Pain

I know what you are thinking –

“No one is ALWAYS happy”

or …

“Even happy people get in bad moods”

and …

These statements are absolutely accurate.

Happy people aren’t always happy and they DO get into bad moods. They get overwhelmed, they feel defeated, and their feelings get hurt.

Happy people aren’t invincible and they feel pain just like everyone else. The only difference between happy people and people who let negativity run their lives is that…

Happy people quickly acknowledge their pain and they make a decision to find a way to transform their pain into something greater. They also use these 13 simple ways to shake off the sadness.

Happy people admit the negativity they feel and they do what it takes to get back into their natural state: happiness.

When your end goal is happiness, then you will find a way to achieve it no matter how much strength you have to muster.

3. Happy People Have a Happy Self-Image

We all have an image in our minds that we subconsciously live up to.

The reason that change is so hard is because our subconscious mind is programmed to live by how we define ourselves.

How are you currently defining yourself?

For happy people, they see themselves with a smile, positive outlook, and/or a bounce in their step. When an event or situation arises that brings in a negative emotion, they quickly change their state to resemble their natural self-image.

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When happy people are in a bad mood, it feels unusual to them because feeling negative isn’t aligned with how they see themselves.

When they feel upset, they acknowledge the negativity and look for a solution to bring their emotions to the level of how they perceive themselves.

Look at how you define yourself today – your mind and body are always trying to live up to the definition it is taught to believe.

Your body’s job is to keep you in a “normal” state because this is where it feels most comfortable.

If your self-image is happy, then your mind and body will naturally be brought back to where it feels at home. Your actions will be a clue to how you define yourself.

4. Happy People Have a Strong Support System

The happiest people know that it takes a village and they lean on others for support.

Happy people feel comfortable reaching out for help when they feel that their resistances are overpowering them. They quickly sense their negativity and they tell somebody.

Happy people ask for assistance when they can’t figure out a problem. Seeking help takes strength and it never gets in the way of their self-worth. Happy people appreciate the wisdom that their support system provides.

They have strong connections with the people who are close to them. They never trudge through tough times alone because jeopardizing their happiness for too long would be detrimental to their well-being.

5. Happy People Safeguard Their Minds from Negative Triggers

Warding off negativity is almost impossible when we live in a society that lives by what went wrong and feeds off of what could go wrong. News travels instantaneously so it would be unrealistic to shut this out of your life completely.

However, one strategy that happy people use to safeguard their minds is regulating their environment.

We have a lot of control on how we allow our environments to affect us. We can control our social media feed, the television shows and movies we watch, the books that we read, the people that we spend our time with, and the places that we hang out.

If happiness is your end goal, then take a good look at what is bringing you down. What triggers your unhappiness? See if there is anything in your environment that can be changed……

What we listen to, read, and who we hang out with influence our mind, what we think about, what we worry about, our reactions, and behaviors.

Happy people know what triggers a feeling of negativity and it feels out of alignment for them so they do what it takes to avoid it.

They might regulate their social media news feed to reflect the information that brings them positive energy. They might regulate the people that they spend their time with. It is important to hang out with like-minded people.

What are you triggers? How can you avoid the negativity in your environment?

These are ways that happy people regulate their environment and safeguard their minds.

6. Happy People Know When to Say “No”

Happy people know when to sit one out and say “no.” They do this to protect their happiness and well-being.

Life gets overwhelming – a lot of people need our attention and the to do list can seem never ending.

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Happy people give themselves permission to take the day off and they feel comfortable with saying “no” when their stress levels begin to climb. They understand that those around them aren’t benefiting from someone who is frazzled, overwhelmed, and tired.

A happy person identifies their negative emotion and then they quickly treat it to bring themselves back to their “normal” state, so that they can be at their best for not only themselves but for those around them, too.

A simple “no” can ultimately mean many more “yes’s” in the future because happiness has a long battery life. You can take a look at Leo Babauta’s article The Gentle Art of Saying No and learn to say no.

7. Happy People Are Good Evaluators

Happy people can quickly sense when something is off with themselves or others. They are very intuitive to happiness levels. When someone isn’t quite right, they are the first ones to notice.

Being able to evaluate happiness means that you can identify when negativity is lingering around for too long.

We all have bad days; however, the happy person evaluates often and quickly intervenes.

In other words, happy people frequently evaluate their state and immediately change when their pessimism is overshadowing their joy.

8. Happy People Bring Other People Up

What goes on inside of us is mirrored into our physical world.

What we think about literally consumes our life and is displayed in our work, relationships, and attitude.

Happy people naturally feel good inside and about themselves so they treat others the way that they treat themselves. It never feels forced to give a compliment or to help out a stranger.

When we are truly happy with ourselves, everyone around us has a better experience. Happy people are kind to themselves and because of this, it feels natural to them to want to make others’ happy, too.

9. Happy People Go After Their Dreams

Happy people are always following the joyful path. They make happy-based decisions and because of this, they always end up where they want to be.

It’s absolutely impossible to be happy by following an undesirable path, which is quite opposite for unhappy people.

Most people journey through life on a path they think they are “supposed” to be own. Warning signs (negativity) are often ignored because they truly believe that these feelings are a normal part of life.

Negativity is NOT normal.

The happiest people investigate the negativity in their life and quickly analyze the results. This process allows them to get back on the joyful path which ends in a desirable outcome.

Follow your happiness and your dreams will come true (If that isn’t motivation then I don’t know what is!)

In addition to happiness, here are 14 amazing things that happen when you live your passion.

10. Happy People Never Sweat the Small Stuff

The only expectation that the happy person has is that they remain in a joyful state.

They rarely have expectations for the events and people in their lives because they know that this is a sure way to get let down.

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The happiest people take life as it comes – you could say that they roll with the punches. When you don’t have expectations, thenyoue can just sit back and watch how beautifully life unfolds.

Happy people understand that bad things are inevitable, they are a part of life – The car will break, the kids will make mistakes, people will be late, and dinner will burn.

If it’s not anything seriously affecting their lives, then they don’t give their energy to it.

11. Happy People Rarely Have to Prove That They Are Right

Happy people remember that it’s more important to live up to what they believe. When you live your life aligned with your belief system, then there is no need to explain or prove yourself to others.

Differences in opinions are inevitable, but the happiest of people know it’s wasted energy to defend their position.

It is more effective to simply show people, through actions, how you think, feel, and what you believe.

Energy is saved, arguments are diminished, and credibility/respect are gained when we live by what we believe.

12. Happy People Smile (Even When They Don’t Want To)

Smiling is one of the healthiest things we can do; and happy people use this simple trick quite often.

It has been proven that smiling has the ability to boost your immune system, decrease stress levels, and can even make you look younger. The benefits of smiling have even been backed up by science.[1]

Better yet, smiling is contagious. When you engage in a quick smile, you are likely to brighten someone else’s day along with your own. It is no wonder why happy people smile often!

13. Happy People Live Life in the Present Moment.

When we are genuinely happy, we are living for the moment.

Happy people let go of the past, enjoy the present, and look forward to the future. They take the moments for what they are worth – they only invest their energy in what feels right to them.

Everyone is capable of living a happy-centered life. You deserve a life that you desire – your dream life. All you have to start doing is make happy-based decisions TODAY.

In every moment, decide on what makes you happy – decide on what gets you excited. Stop doing what you don’t love, don’t listen to the people that you dislike.

If you are engaging in something that isn’t bringing you joy, then quit doing it. Listen to your heart, stop ignoring the warning signs (negativity) because they are there for a reason.

I have observed, studied, and interviewed some of the happiest and most successful people along with some of the most miserable and self-loathing.

It starts with one decision – happiness.

The happiest, most successful people choose happiness with EACH and EVERY decision. And you can start doing this today.

Featured photo credit: Autumn Goodman via unsplash.com

Reference

[1] Harvard Business Review: The Science Behind the Smile

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