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Branding Your Blog for Success

Branding Your Blog for Success
Branding

    Why Brand Your Blog?

    Do you get frustrated when visitors to your site don’t convert into subscribers? For many bloggers, not all, success equals an engaged and high volume readership, and/or making money from their blog. If you fall into either of those categories then you can benefit from improving the brand of your blog. This post will show you how.

    Gaining a High Volume Readership

    What makes a reader want to subscribe to a blog? Simply put, they understand what your blog is about, your brand, and they are attracted to it. If a reader doesn’t understand what you are serving at your blog, then they won’t know if they will like your future content. By having a clear brand, readers will know what to expect from you in the future. If they like that then they will subscribe. A stronger, more clear brand will yield more subscribers.

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    Bookmarking vs. RSS

    What makes a person bookmark vs subscribe? A bookmark says “I like what’s on this site and I want to be able to return to it later.” Subscribing says “I don’t want to miss a single future post of this blog!” Subscribing only happens if the blog is very interesting or very valuable to the reader. Bookmarking is great, but subscribers are better because you will have a more involved community which will drive more traffic. When your site is a happening place, people will link to you, return to see what’s going on and to socialize. This is what you want.

    How You Can Use Branding to Increase Your Blog Traffic and Make More Money

    Branding your blog will make clear to your readers what your blog is about. You want them to be able to put into words what your blog is all about. Otherwise how could they ever want to share your site with others or subscribe if they can’t describe what your blog is about.

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    How to Brand Your Blog

    You will need to sit down with a pen and paper and brainstorm the following questions. For each question write down your answers and then write down ideas about how you can communicate this or put it into action on your blog. Think in terms of your layout, colors, logo, content, ads you use, images, and all other elements of your blog.

    BLOG BRANDING QUESTIONS:

    Who are You?
    Readers like to know about the author. It makes your writing more interesting because it adds context. How much you reveal is up to you. Some blog authors choose to reveal themselves only between the lines of their posts. Others spill their souls completely and let us know everything on their “About” page. How much you reveal is a part of who you are.

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    What is Your Blog About?
    What is the theme of your blog? What is your message? Do you have a mission statement or a manifesto? What can people expect to see there? What are your major categories? Is your focus broad or narrow? What medium do you use: words, music, video, images, all of the above? What is the culture, style, and feeling you want on your blog? Does your blog clearly communicate this or is your site confusing to your readers? See if you can tighten up your message to be more explicit.

    Why Does Your Blog Exist?
    Why did you bring your blog into existence? What was the impetus? What drives you to bring such information to others? What is your passion and why? Is your source of motivation a constant or has it evolved over time? Do you expect it to remain static or change, and if so how?

    How Does Your Blog Work?
    How often do you publish posts? Does your blog have a schedule for it’s categories like ZenHabits? Do you run regular “specials” such as contests, memes, a series on a particular subject? What is your comment policy? Is it anything goes or do you want to encourage a certain atmosphere of civility?

    Who Is Your Audience?
    Who do you want reading your blog? How do find those people and bring them to your site? What do they like? How age are they? Male, female, both? What kind of work do they do? What are their hobbies? Do they have children, pets? What are they passionate about? Where do they hang out physically and online? Who are you linking to?

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    What Makes Your Blog Unique?
    Surely there are other blogs that cover information similar to yours, yes? What makes your presentation special? What makes your blog remarkable versus mundane? Maybe your subject matter isn’t intrinsically flashy. How is it that a mundane topic like recipes can be a major hit for one blog, and a complete bomb for another? It’s your combination of all these elements listed above, but how will you communicate it? What is your elevator speech about your blog? This is your 30 second description of your blog. Will it win someone over with such force as to compel that person to subscribe? It needs to!

    Why Should I Subscribe to Your Blog?
    Otherwise known as “What’s In It For Me?” What real value will your reader gain by subscribing to your blog? Subscribing does have a cost even though it is free. The cost is time, and as we all know, this is our most valuable resource. Why should I spend some of that valuable currency reading your site? Tell me how I will benefit and I just might sign up!

    Conclusion
    There is a lot of creative heavy lifting to do in terms of branding your blog. Each of these answers needs to be translated into the physical elements of your blog. But isn’t that part of the fun?! I think so. Good luck and happy branding.

    K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 7 Easy Ways to Improve Your Financial Life, Make Money with Your Blog: The Ultimate Resource List, 5 Keys to Happiness, and How to Keep Your Child from Ever Smoking.

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    K. Stone

    The founder of Life Learning Today, a blog that's dedicated to life improvement tips.

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    Last Updated on May 21, 2019

    How to Communicate Effectively in Any Relationship

    How to Communicate Effectively in Any Relationship

    For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

    If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

    Example 1

    You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

    You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

    In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

    Example 2

    You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

    People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

    You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

    Example 3

    You have an issue with one person, but you communicate your problem to an entirely different person.

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    The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

    Example 4

    You grew up in a family with destructive communication habits and those habits play out in your current relationships.

    Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

    If you find yourself in any of the situations described above, this article is for you.

    Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

    • Understand your own communication style
    • Tailor your style depending on the needs of the audience
    • Communicate with precision and care
    • Be mindful of your delivery, timing and messenger

    1. Understand Your Communication Style

    To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

    In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

    Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

    2. Learn Others Communication Styles

    Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

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    If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

    “How do you prefer to receive information?”

    This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

    To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

    3. Exercise Precision and Care

    A recent engagement underscored for me the importance of exercising care when communicating.

    On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

    Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

    I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

    I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

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    In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

    The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

    Our relationship is intact, and I now have information that will help me become a better friend to him and others.

    4. Be Mindful of Delivery, Timing and Messenger

    Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

    In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

    “Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

    Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

    Like everyone else, I must work to ensure my communication is layered with precision and care.

    It requires precision because words must be carefully tailored to the person with whom you are speaking.

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    It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

    It requires active listening which is about hearing verbal and nonverbal messages.

    Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

    Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

    The Bottom Line

    When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

    I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

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    Featured photo credit: Kenan Buhic via unsplash.com

    Reference

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