Advertising
Advertising

Branding Your Blog for Success

Branding Your Blog for Success
Branding

    Why Brand Your Blog?

    Do you get frustrated when visitors to your site don’t convert into subscribers? For many bloggers, not all, success equals an engaged and high volume readership, and/or making money from their blog. If you fall into either of those categories then you can benefit from improving the brand of your blog. This post will show you how.

    Gaining a High Volume Readership

    What makes a reader want to subscribe to a blog? Simply put, they understand what your blog is about, your brand, and they are attracted to it. If a reader doesn’t understand what you are serving at your blog, then they won’t know if they will like your future content. By having a clear brand, readers will know what to expect from you in the future. If they like that then they will subscribe. A stronger, more clear brand will yield more subscribers.

    Advertising

    Bookmarking vs. RSS

    What makes a person bookmark vs subscribe? A bookmark says “I like what’s on this site and I want to be able to return to it later.” Subscribing says “I don’t want to miss a single future post of this blog!” Subscribing only happens if the blog is very interesting or very valuable to the reader. Bookmarking is great, but subscribers are better because you will have a more involved community which will drive more traffic. When your site is a happening place, people will link to you, return to see what’s going on and to socialize. This is what you want.

    How You Can Use Branding to Increase Your Blog Traffic and Make More Money

    Branding your blog will make clear to your readers what your blog is about. You want them to be able to put into words what your blog is all about. Otherwise how could they ever want to share your site with others or subscribe if they can’t describe what your blog is about.

    Advertising

    How to Brand Your Blog

    You will need to sit down with a pen and paper and brainstorm the following questions. For each question write down your answers and then write down ideas about how you can communicate this or put it into action on your blog. Think in terms of your layout, colors, logo, content, ads you use, images, and all other elements of your blog.

    BLOG BRANDING QUESTIONS:

    Who are You?
    Readers like to know about the author. It makes your writing more interesting because it adds context. How much you reveal is up to you. Some blog authors choose to reveal themselves only between the lines of their posts. Others spill their souls completely and let us know everything on their “About” page. How much you reveal is a part of who you are.

    Advertising

    What is Your Blog About?
    What is the theme of your blog? What is your message? Do you have a mission statement or a manifesto? What can people expect to see there? What are your major categories? Is your focus broad or narrow? What medium do you use: words, music, video, images, all of the above? What is the culture, style, and feeling you want on your blog? Does your blog clearly communicate this or is your site confusing to your readers? See if you can tighten up your message to be more explicit.

    Why Does Your Blog Exist?
    Why did you bring your blog into existence? What was the impetus? What drives you to bring such information to others? What is your passion and why? Is your source of motivation a constant or has it evolved over time? Do you expect it to remain static or change, and if so how?

    How Does Your Blog Work?
    How often do you publish posts? Does your blog have a schedule for it’s categories like ZenHabits? Do you run regular “specials” such as contests, memes, a series on a particular subject? What is your comment policy? Is it anything goes or do you want to encourage a certain atmosphere of civility?

    Who Is Your Audience?
    Who do you want reading your blog? How do find those people and bring them to your site? What do they like? How age are they? Male, female, both? What kind of work do they do? What are their hobbies? Do they have children, pets? What are they passionate about? Where do they hang out physically and online? Who are you linking to?

    Advertising

    What Makes Your Blog Unique?
    Surely there are other blogs that cover information similar to yours, yes? What makes your presentation special? What makes your blog remarkable versus mundane? Maybe your subject matter isn’t intrinsically flashy. How is it that a mundane topic like recipes can be a major hit for one blog, and a complete bomb for another? It’s your combination of all these elements listed above, but how will you communicate it? What is your elevator speech about your blog? This is your 30 second description of your blog. Will it win someone over with such force as to compel that person to subscribe? It needs to!

    Why Should I Subscribe to Your Blog?
    Otherwise known as “What’s In It For Me?” What real value will your reader gain by subscribing to your blog? Subscribing does have a cost even though it is free. The cost is time, and as we all know, this is our most valuable resource. Why should I spend some of that valuable currency reading your site? Tell me how I will benefit and I just might sign up!

    Conclusion
    There is a lot of creative heavy lifting to do in terms of branding your blog. Each of these answers needs to be translated into the physical elements of your blog. But isn’t that part of the fun?! I think so. Good luck and happy branding.

    K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 7 Easy Ways to Improve Your Financial Life, Make Money with Your Blog: The Ultimate Resource List, 5 Keys to Happiness, and How to Keep Your Child from Ever Smoking.

    More by this author

    K. Stone

    The founder of Life Learning Today, a blog that's dedicated to life improvement tips.

    How to Overcome Procrastination and Start Doing What Truly Matters Solutions for 7 Annoying Modern Day Problems The Two F-Words You Should Love Opportunity Overload Solutions for 10 MORE Annoying Modern Day Problems

    Trending in Communication

    1 How to Develop Mutual Respect in a Relationship 2 If Money Can’t Buy Happiness, What Can? 3 Having an Emotional Breakdown? 15 Ways to Re-Center Yourself 4 10 Simple Ways To Always Think Positive Thoughts 5 What’s the Easiest Language to Learn for English Speakers?

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on September 17, 2019

    10 Simple Ways To Always Think Positive Thoughts

    10 Simple Ways To Always Think Positive Thoughts

    Positive thinking can lead to a lot of positive change in your life. Developing an optimistic outlook can be good for both your physical and mental health.

    But sometimes, certain situations arise in life that makes it hard to keep a positive outlook. Take steps to make positive thinking become more like your second nature and you’ll reap the biggest benefits.

    Here are 10 ways to make thinking positive thoughts easy:

    1. Spend Time with Positive People

    If you surround yourself with constant complainers, their negativity is likely to rub off on you.

    Spend time with positive friends and family members to increase the likelihood that their positive thinking habits will become yours too. It’s hard to be negative when everyone around you is so positive.

    Advertising

    2. Take Responsibility for Your Behavior

    When you encounter problems and difficulties in life, don’t play the role of the victim. Acknowledge your role in the situation and take responsibility for your behavior.

    Accepting responsibility can help you learn from mistakes and prevent you from blaming others unfairly.

    3. Contribute to the Community

    One of the best ways to feel good about what you have, is to focus on what you have to give.

    Volunteer in some manner and give back to the community. Helping others can give you a new outlook on the world and can assist you with positive thinking.

    4. Read Positive and Inspirational Materials

    Spend time each day reading something that encourages positive thinking. Read the Bible, spiritual material, or inspirational quotes to help you focus on what’s important to you in life. It can be a great way to start and end your day.

    Advertising

    Some recommendations for you:

    5. Recognize and Replace Negative Thoughts

    You won’t be successful at positive thinking if you’re still plagued by frequent negative thoughts. Learn to recognize and replace thoughts that are overly negative. Often, thoughts that include words like “always” and “never” signal that they aren’t true.

    If you find yourself thinking something such as, “I always mess everything up,” replace it with something more realistic such as, “Sometimes I make mistakes but I learn from them.”

    There’s no need to make your thoughts unrealistically positive, but instead, make them more realistic.

    6. Establish and Work Toward Goals

    It’s easier to be positive about problems and setbacks when you have goals that you’re working toward. Goals will give you motivation to overcome those obstacles when you encounter problems along the way. Without clear goals, it’s harder to make decisions and gauge your progress.

    Advertising

    Learn to set SMART goals to help you achieve more.

    7. Consider the Consequences of Negativity

    Spend some time thinking about the consequences of negative thinking. Often, it can become a self-fulfilling prophecy.

    For example, a person who thinks, “I probably won’t get this job interview,” may put less effort into the interview. As a result, he may decrease his chances of getting the job.

    Create a list of all the ways negative thinking impacts your life. It likely influences your behavior, your relationships, and your feelings. Then, create a list of the ways in which positive thinking could be beneficial.

    8. Offer Compliments to Others

    Look for reasons to compliment others. Be genuine in your praise and compliments, but offer it frequently. This will help you look for the good in other people.

    Advertising

    9. Create a Daily Gratitude List

    If you start keeping a daily gratitude list, you’ll start noticing exactly how much you have to be thankful for. This can help you focus on the positive in your life instead of thinking about all the bad things that have happened in the day.

    Getting in the habit of showing an attitude of gratitude makes positive thinking more of a habit. Here’re 40 Simple Ways To Practice Gratitude.

    10. Practice Self-Care

    Take good care of yourself and you’ll be more equipped to think positively.

    Get plenty of rest and exercise and practice managing your stress well. Taking care of your physical and mental health will provide you with more energy to focus on positive thinking.

    Learn about these 30 Self-Care Habits for a Strong and Healthy Mind, Body and Spirit.

    More About Staying Positive

    Featured photo credit: DESIGNECOLOGIST via unsplash.com

    Read Next