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Branding Your Blog for Success

Branding Your Blog for Success
Branding

    Why Brand Your Blog?

    Do you get frustrated when visitors to your site don’t convert into subscribers? For many bloggers, not all, success equals an engaged and high volume readership, and/or making money from their blog. If you fall into either of those categories then you can benefit from improving the brand of your blog. This post will show you how.

    Gaining a High Volume Readership

    What makes a reader want to subscribe to a blog? Simply put, they understand what your blog is about, your brand, and they are attracted to it. If a reader doesn’t understand what you are serving at your blog, then they won’t know if they will like your future content. By having a clear brand, readers will know what to expect from you in the future. If they like that then they will subscribe. A stronger, more clear brand will yield more subscribers.

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    Bookmarking vs. RSS

    What makes a person bookmark vs subscribe? A bookmark says “I like what’s on this site and I want to be able to return to it later.” Subscribing says “I don’t want to miss a single future post of this blog!” Subscribing only happens if the blog is very interesting or very valuable to the reader. Bookmarking is great, but subscribers are better because you will have a more involved community which will drive more traffic. When your site is a happening place, people will link to you, return to see what’s going on and to socialize. This is what you want.

    How You Can Use Branding to Increase Your Blog Traffic and Make More Money

    Branding your blog will make clear to your readers what your blog is about. You want them to be able to put into words what your blog is all about. Otherwise how could they ever want to share your site with others or subscribe if they can’t describe what your blog is about.

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    How to Brand Your Blog

    You will need to sit down with a pen and paper and brainstorm the following questions. For each question write down your answers and then write down ideas about how you can communicate this or put it into action on your blog. Think in terms of your layout, colors, logo, content, ads you use, images, and all other elements of your blog.

    BLOG BRANDING QUESTIONS:

    Who are You?
    Readers like to know about the author. It makes your writing more interesting because it adds context. How much you reveal is up to you. Some blog authors choose to reveal themselves only between the lines of their posts. Others spill their souls completely and let us know everything on their “About” page. How much you reveal is a part of who you are.

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    What is Your Blog About?
    What is the theme of your blog? What is your message? Do you have a mission statement or a manifesto? What can people expect to see there? What are your major categories? Is your focus broad or narrow? What medium do you use: words, music, video, images, all of the above? What is the culture, style, and feeling you want on your blog? Does your blog clearly communicate this or is your site confusing to your readers? See if you can tighten up your message to be more explicit.

    Why Does Your Blog Exist?
    Why did you bring your blog into existence? What was the impetus? What drives you to bring such information to others? What is your passion and why? Is your source of motivation a constant or has it evolved over time? Do you expect it to remain static or change, and if so how?

    How Does Your Blog Work?
    How often do you publish posts? Does your blog have a schedule for it’s categories like ZenHabits? Do you run regular “specials” such as contests, memes, a series on a particular subject? What is your comment policy? Is it anything goes or do you want to encourage a certain atmosphere of civility?

    Who Is Your Audience?
    Who do you want reading your blog? How do find those people and bring them to your site? What do they like? How age are they? Male, female, both? What kind of work do they do? What are their hobbies? Do they have children, pets? What are they passionate about? Where do they hang out physically and online? Who are you linking to?

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    What Makes Your Blog Unique?
    Surely there are other blogs that cover information similar to yours, yes? What makes your presentation special? What makes your blog remarkable versus mundane? Maybe your subject matter isn’t intrinsically flashy. How is it that a mundane topic like recipes can be a major hit for one blog, and a complete bomb for another? It’s your combination of all these elements listed above, but how will you communicate it? What is your elevator speech about your blog? This is your 30 second description of your blog. Will it win someone over with such force as to compel that person to subscribe? It needs to!

    Why Should I Subscribe to Your Blog?
    Otherwise known as “What’s In It For Me?” What real value will your reader gain by subscribing to your blog? Subscribing does have a cost even though it is free. The cost is time, and as we all know, this is our most valuable resource. Why should I spend some of that valuable currency reading your site? Tell me how I will benefit and I just might sign up!

    Conclusion
    There is a lot of creative heavy lifting to do in terms of branding your blog. Each of these answers needs to be translated into the physical elements of your blog. But isn’t that part of the fun?! I think so. Good luck and happy branding.

    K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 7 Easy Ways to Improve Your Financial Life, Make Money with Your Blog: The Ultimate Resource List, 5 Keys to Happiness, and How to Keep Your Child from Ever Smoking.

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    K. Stone

    The founder of Life Learning Today, a blog that's dedicated to life improvement tips.

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    Last Updated on February 19, 2020

    15 Positive Thinking Books You Need for a Happy Life

    15 Positive Thinking Books You Need for a Happy Life

    Books give us the opportunity to live vicariously through the lives of people with greater wisdom than ourselves. They stimulate our brains and help us not only solve the problems we struggle with, but also motivate and inspire us with new ideas.

    One of the great things about people who think positively and live happy lives is that they love to help others do the same. There are countless positive-thinking books and these 15 are a great way to help you start living a happy life.

    1. Man’s Search For Meaning by Victor E. Frankl

    mans search for meaning

      This book goes through the horrific struggle of Viktor Frankl who survived holocaust concentration camps. The only thing that kept him going was his idea that everything, even the worst of human suffering, had to have meaning. If you’re struggling through anything in your life, I guarantee the words of Viktor will give you courage to press on and find happiness.

      2. Tuesdays with Morrie by Mitch Albom

      tuesday with morrie

         

        What is life’s greatest lesson? Morrie, a retired professor with a fatal disease, opts to use his predicament to share that message as opposed to just giving up and dying. Following the last few months of Morrie’s life will help you realize what is truly important in life.

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        3. The Last Lecture by Randy Pausch

        Lecture_Book

          Similar to Tuesdays with Morrie, Randy is a college professor who finds he has a fatal disease with only a few months to live. It is customary for professors at his university (Carnegie Mellon) to give a final lecture with the basis of ‘what wisdom would you impart to a large group of people if it was your last chance?’ Randy stays incredibly positive throughout and even keeps the lecture humorous and entertaining. Amidst it all, his wisdom is a powerful reminder about how to live a happy, full life.

          4. Earning Freedom by Michael Santos

          earning freedom

            Michael Santos was sentenced to 45 years is prison for selling drugs. During his term he fought hard to earn a masters degree and half of a doctorate (halted by the warden) while writing numerous books educating students about the criminal justice system. This book provides a fascinating window into his entire sentence (released in 2012) and how a positive attitude and strong work ethic got him through it. If he found happiness in prison through positive thinking, we can do it anywhere.

            If you don’t have the attention span to finish a long book, the following quick reads are shorter but just as powerful.

            5. The Little Engine That Could by Watty Piper

            little engine that could

              This book has shaped childrens’ minds for years. It illustrates the undeniable fact that when you think positively and believe in yourself, you can accomplish extraordinary things.

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              6. The Giving Tree by Shel Silverstein

              The_Giving_Tree

                Happiness is found in giving. What does it mean to love someone? What would you sacrifice for someone you love? This children’s book teaches a valuable lesson about unconditional love and what it truly means to be happy.

                7. The Dash by Linda Ellis and Mac Anderson

                the dash

                  “When your life is over, everything you did will be represented by a single dash between two dates—what will that dash mean for the people you have known and loved?” (Linda Ellis) We don’t choose a lot of things about our life – parents, birthplace, etc. – but we can choose what that dash between those two dates means. This short book will give you a great perspective on making your life worthwhile.

                  8. As a Man Thinketh by James Allen

                  As-a-Man-Thinketh

                    “The outer conditions of a person’s life will always be found to be harmoniously related to his inner state… Men do not attract that which they want, but that which they are.” (James Allen) This book might be short, but it is jam-packed with statements that will make you stop and think. We truly become what we think we are. Negative thoughts affect us more than we know. Positive thinking = happy life.

                    9. A Million Miles in a Thousand Years by Donald  Miller

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                    a-million-miles-in-a-thousand-years

                      You are the author of your story. No matter how boring or dull your life has been, you can always turn it around. Donald was in a rut in his life. He had no desire to get out of bed and found himself questioning the meaning of life. Eventually he realized he wasn’t a slave to a pre-written script. He used that mindset to turn around his thoughts, actions, and life. When the closing credits roll on the story of your life, what will people say? Never forget that you have the power to push your limits and live an interesting, happy life.

                      10. The Traveler’s Gift by Andy Andrews

                      travelersgift

                        The Traveler’s Gift is a fictional story about a man who is overwhelmed with life and finds himself thrown into numerous true events from history – including Abraham Lincoln’s Gettysburg Address. He interacts and learns important life lessons from seven different experiences. The book is full of ways to think more positively and find more success in life.

                        11. David and Goliath by Malcolm Gladwell

                        david and goliath

                          Malcolm Gladwell motivates you to challenge your preconceptions of underdogs and misfits in this thought-provoking book. When you break down the facts in the story of David and Goliath from the Bible, you find that David really wasn’t an underdog at all – he was the one with the advantage. This book outlines story after story after story of people who were at a disadvantage and learned to find the strength in their weakness.

                          12. How Will You Measure Your Life by Clayton M. Christensen

                          how will you measure

                            How would you feel if you got to the end of your life only to realize you had been measuring success wrong? Clayton provides a mass amount of wisdom and advice on how to live a life you won’t regret.

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                            13. Don’t Sweat the Small Stuff by Richard Carlson

                            Dont_Sweat_Small_Stuff

                              The small things we worry about every day may not seem like a big deal, but they wear us down slowly and stop us from living up to our full potential. Learn how to get rid of those worries and negative thoughts and live a happier life.

                              14. Mere Christianity by C.S. Lewis

                              mere christianity

                                C.S. Lewis, who used to be an Atheist, explains how he came to find meaning in life through Christianity. He breaks down all the reasons we doubt and falter in life and how living the principles of Christianity fixes our weaknesses. Lewis is famous for his deep, thought-provoking quotes and this book is no exception.

                                15. Bushido: The Way of the Samurai by Tsunetomo Yamamoto

                                bushido

                                  Bushido is based on the Hagakure, a document that served as the basis for samurai warrior behavior. The document’s purpose was to shape the mind and the spirit of the samurai warrior.

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                                  Featured photo credit: Annie Spratt via unsplash.com

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