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Branding Your Blog for Success

Branding Your Blog for Success
Branding

    Why Brand Your Blog?

    Do you get frustrated when visitors to your site don’t convert into subscribers? For many bloggers, not all, success equals an engaged and high volume readership, and/or making money from their blog. If you fall into either of those categories then you can benefit from improving the brand of your blog. This post will show you how.

    Gaining a High Volume Readership

    What makes a reader want to subscribe to a blog? Simply put, they understand what your blog is about, your brand, and they are attracted to it. If a reader doesn’t understand what you are serving at your blog, then they won’t know if they will like your future content. By having a clear brand, readers will know what to expect from you in the future. If they like that then they will subscribe. A stronger, more clear brand will yield more subscribers.

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    Bookmarking vs. RSS

    What makes a person bookmark vs subscribe? A bookmark says “I like what’s on this site and I want to be able to return to it later.” Subscribing says “I don’t want to miss a single future post of this blog!” Subscribing only happens if the blog is very interesting or very valuable to the reader. Bookmarking is great, but subscribers are better because you will have a more involved community which will drive more traffic. When your site is a happening place, people will link to you, return to see what’s going on and to socialize. This is what you want.

    How You Can Use Branding to Increase Your Blog Traffic and Make More Money

    Branding your blog will make clear to your readers what your blog is about. You want them to be able to put into words what your blog is all about. Otherwise how could they ever want to share your site with others or subscribe if they can’t describe what your blog is about.

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    How to Brand Your Blog

    You will need to sit down with a pen and paper and brainstorm the following questions. For each question write down your answers and then write down ideas about how you can communicate this or put it into action on your blog. Think in terms of your layout, colors, logo, content, ads you use, images, and all other elements of your blog.

    BLOG BRANDING QUESTIONS:

    Who are You?
    Readers like to know about the author. It makes your writing more interesting because it adds context. How much you reveal is up to you. Some blog authors choose to reveal themselves only between the lines of their posts. Others spill their souls completely and let us know everything on their “About” page. How much you reveal is a part of who you are.

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    What is Your Blog About?
    What is the theme of your blog? What is your message? Do you have a mission statement or a manifesto? What can people expect to see there? What are your major categories? Is your focus broad or narrow? What medium do you use: words, music, video, images, all of the above? What is the culture, style, and feeling you want on your blog? Does your blog clearly communicate this or is your site confusing to your readers? See if you can tighten up your message to be more explicit.

    Why Does Your Blog Exist?
    Why did you bring your blog into existence? What was the impetus? What drives you to bring such information to others? What is your passion and why? Is your source of motivation a constant or has it evolved over time? Do you expect it to remain static or change, and if so how?

    How Does Your Blog Work?
    How often do you publish posts? Does your blog have a schedule for it’s categories like ZenHabits? Do you run regular “specials” such as contests, memes, a series on a particular subject? What is your comment policy? Is it anything goes or do you want to encourage a certain atmosphere of civility?

    Who Is Your Audience?
    Who do you want reading your blog? How do find those people and bring them to your site? What do they like? How age are they? Male, female, both? What kind of work do they do? What are their hobbies? Do they have children, pets? What are they passionate about? Where do they hang out physically and online? Who are you linking to?

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    What Makes Your Blog Unique?
    Surely there are other blogs that cover information similar to yours, yes? What makes your presentation special? What makes your blog remarkable versus mundane? Maybe your subject matter isn’t intrinsically flashy. How is it that a mundane topic like recipes can be a major hit for one blog, and a complete bomb for another? It’s your combination of all these elements listed above, but how will you communicate it? What is your elevator speech about your blog? This is your 30 second description of your blog. Will it win someone over with such force as to compel that person to subscribe? It needs to!

    Why Should I Subscribe to Your Blog?
    Otherwise known as “What’s In It For Me?” What real value will your reader gain by subscribing to your blog? Subscribing does have a cost even though it is free. The cost is time, and as we all know, this is our most valuable resource. Why should I spend some of that valuable currency reading your site? Tell me how I will benefit and I just might sign up!

    Conclusion
    There is a lot of creative heavy lifting to do in terms of branding your blog. Each of these answers needs to be translated into the physical elements of your blog. But isn’t that part of the fun?! I think so. Good luck and happy branding.

    K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 7 Easy Ways to Improve Your Financial Life, Make Money with Your Blog: The Ultimate Resource List, 5 Keys to Happiness, and How to Keep Your Child from Ever Smoking.

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    Last Updated on September 20, 2018

    7 Powerful Questions To Find Out What You Want To Do With Your Life

    7 Powerful Questions To Find Out What You Want To Do With Your Life

    What do I want to do with my life? It’s a question all of us think about at one point or another.

    For some, the answer comes easily. For others, it takes a lifetime to figure out.

    It’s easy to just go through the motions and continue to do what’s comfortable and familiar. But for those of you who seek fulfillment, who want to do more, these questions will help you paint a clearer picture of what you want to do with your life.

    1. What are the things I’m most passionate about?

    The first step to living a more fulfilling life is to think about the things that you’re passionate about.

    What do you love? What fulfills you? What “work” do you do that doesn’t feel like work? Maybe you enjoy writing, maybe you love working with animals or maybe you have a knack for photography.

    The point is, figure out what you love doing, then do more of it.

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    2. What are my greatest accomplishments in life so far?

    Think about your past experiences and the things in your life you’re most proud of.

    How did those accomplishments make you feel? Pretty darn good, right? So why not try and emulate those experiences and feelings?

    If you ran a marathon once and loved the feeling you had afterwards, start training for another one. If your child grew up to be a star athlete or musician because of your teachings, then be a coach or mentor for other kids.

    Continue to do the things that have been most fulfilling for you.

    3. If my life had absolutely no limits, what would I choose to have and what would I choose to do?

    Here’s a cool exercise: Think about what you would do if you had no limits.

    If you had all the money and time in the world, where would you go? What would you do? Who would you spend time with?

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    These answers can help you figure out what you want to do with your life. It doesn’t mean you need millions of dollars to be happy though.

    What it does mean is answering these questions will help you set goals to reach certain milestones and create a path toward happiness and fulfillment. Which leads to our next question …

    4. What are my goals in life?

    Goals are a necessary component to set you up for a happy future. So answer these questions:

    Once you figure out the answers to each of these, you’ll have a much better idea of what you should do with your life.

    5. Whom do I admire most in the world?

    Following the path of successful people can set you up for success.

    Think about the people you respect and admire most. What are their best qualities? Why do you respect them? What can you learn from them?

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    You’re the average of the 5 people you spend the most time with.[1] So don’t waste your time with people who hold you back from achieving your dreams.

    Spend more time with happy, successful, optimistic people and you’ll become one of them.

    6. What do I not like to do?

    An important part of figuring out what you want to do with your life is honestly assessing what you don’t want to do.

    What are the things you despise? What bugs you the most about your current job?

    Maybe you hate meetings even though you sit through 6 hours of them every day. If that’s the case, find a job where you can work more independently.

    The point is, if you want something to change in your life, you need to take action. Which leads to our final question …

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    7. How hard am I willing to work to get what I want?

    Great accomplishments never come easy. If you want to do great things with your life, you’re going to have to make a great effort. That will probably mean putting in more hours the average person, getting outside your comfort zone and learning as much as you can to achieve as much as you can.

    But here’s the cool part: it’s often the journey that is the most fulfilling part. It’s during these seemingly small, insignificant moments that you’ll often find that “aha” moments that helps you answer the question,

    “What do I want to do with my life?”

    So take the first step toward improving your life. You won’t regret it.

    Featured photo credit: Andrew Ly via unsplash.com

    Reference

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