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Book Review: What No One Ever Tells You About Blogging and Podcasting

Book Review: What No One Ever Tells You About Blogging and Podcasting
What No One Ever Tells You About Blogging and Podcasting

    A Ted Demopoulos book published by Kaplan Publishing, 2007, 211 pages. Nonfiction, General Business, Blogging and Podcasting.

    Ted Demopoulos has had a long and distinguished career in the business community. He has advised such companies as IBM, Hewlett-Packard and Motorola. He has an extensive speaking background in and is a sought after guest at business and technology focused events.

    Well, enough with the flattery and on with the review.

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    If you are in the market for a “how to” manual for blogging basics full of technical data, html and design code, this isn’t the book for you.

    However, if you are interested in a broader perspective collected form the folks who are “in the trenches” and doing it, you have just found you rally point.

    Demopoulos goes to great pains to look at the broad spectrum of “bloggers” out there. There are insights from folks like Seth Godin who have an established track record of success as well as folks like me who are fairly new to the world of blogging.

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    Demopoulos breaks the book down into eight major groupings and then seeks out input from people who are currently at every stage of success in these groupings.

    Part 1 covers the basics of what a blog is. What you discover is that what a blog is depends on who you are. If you are a business representative, a blog is a way to get you warm fuzzy side out to the public. If you are self reflective and relationship oriented, a blog is a way to share and communicate in a whole new way. If you are a writer, a blog is a way to stay in touch with your audience on a day to day basis.

    In part 4 Demopoulos examines some of the techniques for monetizing a blog. This is my favorite part of the book. I particularly the brilliant start up piece on page 90 on how to get the best from your AdSense advertisements (this is a completely self serving plug for the section I contributed to the book. No, I have no shame).

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    It is also worth mentioning that this particular section, number 50 of 101 pieces, is exactly in the middle of the sections. A mere coincidence? Ha, I think not (in fact, I think coincidence is exactly what it was).

    At this point, I am taking particular interest in the section entitled “Promoting Your Blog And Tracking Statistics.” Like may of you, I am at the stage where I have done a fair job of establishing the identity of my blog but have a chink in my armor when it comes to promotion. There is even a section by the self proclaimed “Blog Traffic King” Yaro Starak who took his blog from 0 to 1000 visitors a day in 6 months.

    Other portions of the book have content from folks like Seth Godin on various and sundry aspects of blogging.

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    If you only budget 20 buckskins for books on blogging this year, you won’t go wrong investing in this one.

    The downside? The mans name is really hard to spell!

    What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere

    Reg Adkins writes on behavior and the human experience at (elementaltruths.blogspot.com).

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    Last Updated on July 18, 2019

    What Makes People Happy? 20 Secrets of “Always Happy” People

    What Makes People Happy? 20 Secrets of “Always Happy” People

    Some people just seem to float through life with a relentless sense of happiness – through the toughest of times, they’re unfazed and aloof, stopping to smell the roses and drinking out of a glass half full.

    They may not have much to be happy about, but the simplicity behind that fact itself may make them happy.

    It’s all a matter of perspective, conscious effort and self-awareness. Listed below are a number of reasons why some people are always happy.

    1. They Manage Their Expectations

    They’re not crushed when they don’t get what they want – or misled into expecting to get the most out of every situation. They approach every situation pragmatically, hoping for the best but being prepared for the worst.

    2. They Don’t Set Unrealistic Standards

    Similar to the last point, they don’t live their lives in a constant pursuit towards impossible visions of perfection, only to always find themselves falling short of what they want.

    3. They Don’t Take Anything for Granted

    Happiness rests with feeling fulfilled – those who fail to stop and appreciate what they have every now and again will never experience true fulfillment.

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    4. They’re Not Materialistic

    There are arguing viewpoints on whether or not money can really buy happiness; if it can, then we know from experience that we can never be satisfied because there will always be something newer or better that we want. Who has ever had enough money?

    5. They Don’t Dwell

    They don’t sweat the small things or waste time worrying about things that don’t really matter at the end of the day. They don’t let negative thoughts latch onto them and drain them or distract them. Life’s too short to worry.

    6. They Care About Themselves First

    They’re independent, care for themselves and understand that they must put their needs first in order to accommodate the needs of others.

    They indulge, aim to get what they want, make time for themselves and are extremely self-reliant.

    7. They Enjoy the Little Things

    They stop to smell the roses. They’re accustomed to find serenity when it’s available, to welcome entertainment or a stimulating discussion with a stranger when it crosses their path. They don’t overlook the small things in life that can be just as important.

    8. They Can Adapt

    They’re not afraid of change and they work to make the most out of new circumstances, good or bad. They thrive under pressure, are not overwhelmed easily and always embrace a change of pace.

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    9. They Experiment

    They try new things, experience new flavors and never shy away from something they have yet to experience. They never order twice from the same menu.

    10. They Take Their Time

    They don’t unnecessarily rush through life. They work on their own schedule to the extent that they can and maneuver through life at their own relaxing pace.

    11. They Employ Different Perspectives

    They’re not stuck in one perspective; a loss can result in a new opportunity, hitting rock bottom can mean that there’s no where to go but up.

    12. They Seek to Learn

    Their constant pursuit of knowledge keeps them inspired and interested in life. They cherish information and are on a life-long quest to learn as much as they can.

    13. They Always Have a Plan

    They don’t find themselves drifting without purpose. When something doesn’t go as planned, they have a plan for every letter in the alphabet to fall back on.

    14. They Give Respect to Get It

    They are respectful and, in turn, are seen as respectable; the respect they exude earns them the respect they deserve.

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    15. They Consider Every Opportunity

    They always have their eyes open for a new road, a new avenue worth exploring. They know how to recognize opportune moments and pounce on them to make the most of every situation. Success is inevitable for them.

    16. They Always Seek to Improve

    Perpetual self-improvement is the key towards their ongoing thirst for success. Whatever it is they do, they take pride in getting better and better, from social interactions to mundane tasks. Their pursuit at being the best eventually materializes.

    17. They Don’t Take Life Too Seriously

    They’re not ones to get offended easily over-analyze or complicate matters. They laugh at their own faults and misfortunes.

    18. They Live in the Moment

    They don’t live for tomorrow or dwell on what may have happened yesterday. Every day is a new opportunity, a new chapter. They live in the now, and in doing so, get the most out of every moment.

    You can learn how to do so too: How to Live in the Moment and Stop Worrying About the Past or Future

    19. They Say Yes

    Much more often than they say no. They don’t have to be badgered to go out, don’t shy away from new opportunities or anything that may seem inconvenient.

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    20. They’re Self-Aware

    Most important, they’re wholly aware of themselves. They self-reflect and are conscious of their states of mind. If somethings bothering them, they fix it.

    We’re all susceptible to feeling down every now and again, but we are all equipped with the necessary solutions that just have to be discovered.

    Lack of confidence, inability to feel fulfilled, and susceptibility to stress are all matters that can be controlled through the way we handle our lives and perceive our circumstances.

    Learn about How Self-Reflection Gives You a Happier and More Successful Life.

    Final Thoughts

    The main philosophy employed by the happiest includes the idea that life’s simply too short: life’s too short to let things get you down, to take things for granted, to pursue absolute and unrealistic perfection.

    For some, employing these characteristics is a second nature – they do it without knowing. For others, a conscious effort must be put forth every now and again. Self-Awareness is key.

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    Featured photo credit: Charles Postiaux via unsplash.com

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