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Book Review: What No One Ever Tells You About Blogging and Podcasting

Book Review: What No One Ever Tells You About Blogging and Podcasting
What No One Ever Tells You About Blogging and Podcasting

    A Ted Demopoulos book published by Kaplan Publishing, 2007, 211 pages. Nonfiction, General Business, Blogging and Podcasting.

    Ted Demopoulos has had a long and distinguished career in the business community. He has advised such companies as IBM, Hewlett-Packard and Motorola. He has an extensive speaking background in and is a sought after guest at business and technology focused events.

    Well, enough with the flattery and on with the review.

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    If you are in the market for a “how to” manual for blogging basics full of technical data, html and design code, this isn’t the book for you.

    However, if you are interested in a broader perspective collected form the folks who are “in the trenches” and doing it, you have just found you rally point.

    Demopoulos goes to great pains to look at the broad spectrum of “bloggers” out there. There are insights from folks like Seth Godin who have an established track record of success as well as folks like me who are fairly new to the world of blogging.

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    Demopoulos breaks the book down into eight major groupings and then seeks out input from people who are currently at every stage of success in these groupings.

    Part 1 covers the basics of what a blog is. What you discover is that what a blog is depends on who you are. If you are a business representative, a blog is a way to get you warm fuzzy side out to the public. If you are self reflective and relationship oriented, a blog is a way to share and communicate in a whole new way. If you are a writer, a blog is a way to stay in touch with your audience on a day to day basis.

    In part 4 Demopoulos examines some of the techniques for monetizing a blog. This is my favorite part of the book. I particularly the brilliant start up piece on page 90 on how to get the best from your AdSense advertisements (this is a completely self serving plug for the section I contributed to the book. No, I have no shame).

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    It is also worth mentioning that this particular section, number 50 of 101 pieces, is exactly in the middle of the sections. A mere coincidence? Ha, I think not (in fact, I think coincidence is exactly what it was).

    At this point, I am taking particular interest in the section entitled “Promoting Your Blog And Tracking Statistics.” Like may of you, I am at the stage where I have done a fair job of establishing the identity of my blog but have a chink in my armor when it comes to promotion. There is even a section by the self proclaimed “Blog Traffic King” Yaro Starak who took his blog from 0 to 1000 visitors a day in 6 months.

    Other portions of the book have content from folks like Seth Godin on various and sundry aspects of blogging.

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    If you only budget 20 buckskins for books on blogging this year, you won’t go wrong investing in this one.

    The downside? The mans name is really hard to spell!

    What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere

    Reg Adkins writes on behavior and the human experience at (elementaltruths.blogspot.com).

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    Last Updated on July 3, 2020

    30 Small Habits To Lead A More Peaceful Life

    30 Small Habits To Lead A More Peaceful Life

    In today’s world, true peace must come from within us and our own actions. Here are 30 small things you can do on a regular basis to increase your overall sense of harmony, peace, and well-being:

    1. Don’t go to every fight you’re invited to

    Particularly when you’re around those who thrive on chaos, be willing to decline the invitation to join in on the drama.

    2. Focus on your breath

    Throughout the day, stop to take a few deep breaths. Keep stress at bay with techniques such as “square breathing.” Breathe in for four counts, hold for four counts, then out for four counts, and hold again for four counts. Repeat this cycle four times.

    3. Get organized and purge old items

    A cluttered space often creates a cluttered spirit. Take the time to get rid of anything you haven’t used in a year and invest in organizational systems that help you sustain a level of neatness.

    4. Stop yourself from being judgmental

    Whenever you are tempted to have an opinion about someone else’s life, check your intentions. Judging others creates and promotes negative energy.

    5. Say ‘thank you’ early and often

    Start and end each day with an attitude of gratitude. Look for opportunities in your daily routine and interactions to express appreciation.

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    6. Smile more

    Even if you have to “fake it until you make it,” there are many scientific benefits of smiling and laughing. Also, pay attention to your facial expression when you are doing neutral activities such as driving and walking. Turn that frown upside down!

    7. Don’t worry about the future

    As difficult as this sounds, there is a direct connection between staying in the present and living a more peaceful life. You cannot control the future. As the old proverb goes, “Worry is like a rocking chair. It gives you something to do, but it won’t get you anywhere.” Practice gently bringing your thoughts back to the present.

    8. Eat real food

    The closer the food is to the state from which it came from the earth, the better you will feel in eating it. Choose foods that grew from a plant over food that was made in a plant.

    9. Choose being happy over being right

    Too often, we sacrifice inner peace in order to make a point. It’s rarely worth it.

    10. Keep technology out of the bedroom

    Many studies, such as one conducted by Brigham and Women’s Hospital, have connected blue light of electronic devices before bed to adverse sleep and overall health. To make matters worse, many people report that they cannot resist checking email and social media when their cell phone is in reach of their bed, regardless of the time.

    11. Make use of filtering features on social media

    You may not want to “unfriend” someone completely, however you can choose whether you want to follow their posts and/or the sources of information that they share.

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    12. Get comfortable with silence

    When you picture someone who is the ultimate state of peace, typically they aren’t talking.

    13. Listen to understand, not to respond

    So often in conversations, we use our ears to give us cues about when it is our turn to say what we want to say. Practice active listening, ask questions, process, then speak.

    14. Put your troubles in a bubble

    Whenever you start to feel anxious, visualize the situation being wrapped in a bubble and then picture that sphere floating away.

    15. Speak more slowly

    Often a lack of peace manifests itself in fast or clipped speech. Take a breath, slow down, and let your thoughtful consideration drive your words.

    16. Don’t procrastinate

    Nothing adds stress to our lives like waiting until the last minute.

    17. Buy a coloring book

    Mandala coloring books for adults are becoming more popular because of their connection to creating inner peace.

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    18. Prioritize yourself

    You are the only person who you are guaranteed to live with 24 hours a day for the rest of your life.

    19. Forgive others

    Holding a grudge is hurting you exponentially more than anyone else. Let it go.

    20. Check your expectations

    Presumption often leads to drama. Remember the old saying, “Expectations are premeditated resentments.”

    21. Engage in active play

    Let your inner child come out and have some fun. Jump, dance, play, and pretend!

    22. Stop criticizing yourself

    The world is a hard enough place with more than enough critics. Your life is not served well by being one of them.

    23. Focus your energy and attention on what you want

    Thoughts, words, and actions all create energy. Energy attracts like energy. Put out what you want to get back.

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    24. Assign yourself “complaint free” days.

    Make a conscious decision not to complain about anything for a whole day. It might be harder than you think and the awareness will stick with you.

    25. Surround yourself with people you truly enjoy being in the company of

    Personalities tend to be contagious, and not everyone’s is worth catching. Be judicious in your choices.

    26. Manage your money

    Financial concerns rank top on the list of what causes people stress. Take the time each month to do a budget, calculate what you actually spend and sanity check that against the money you have coming in.

    27. Stop trying to control everything

    Not only is your inner control freak sabotaging your sense of peace, it is also likely getting in the way of external relationships as well.

    28. Practice affirmations

    Repeat positive phrases that depict the life and qualities you want to attract. It may not come naturally to you, but it works.

    29. Get up before sunrise

    Personally witnessing the dawn brings a unique sense of awe and appreciation for life.

    30. Be yourself

    Nothing creates more inner discord than trying to be something other than who we really are. Authenticity breeds happiness.

    Featured photo credit: man watching sunrise via stokpic.com

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