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Book Review: What No One Ever Tells You About Blogging and Podcasting

Book Review: What No One Ever Tells You About Blogging and Podcasting
What No One Ever Tells You About Blogging and Podcasting

    A Ted Demopoulos book published by Kaplan Publishing, 2007, 211 pages. Nonfiction, General Business, Blogging and Podcasting.

    Ted Demopoulos has had a long and distinguished career in the business community. He has advised such companies as IBM, Hewlett-Packard and Motorola. He has an extensive speaking background in and is a sought after guest at business and technology focused events.

    Well, enough with the flattery and on with the review.

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    If you are in the market for a “how to” manual for blogging basics full of technical data, html and design code, this isn’t the book for you.

    However, if you are interested in a broader perspective collected form the folks who are “in the trenches” and doing it, you have just found you rally point.

    Demopoulos goes to great pains to look at the broad spectrum of “bloggers” out there. There are insights from folks like Seth Godin who have an established track record of success as well as folks like me who are fairly new to the world of blogging.

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    Demopoulos breaks the book down into eight major groupings and then seeks out input from people who are currently at every stage of success in these groupings.

    Part 1 covers the basics of what a blog is. What you discover is that what a blog is depends on who you are. If you are a business representative, a blog is a way to get you warm fuzzy side out to the public. If you are self reflective and relationship oriented, a blog is a way to share and communicate in a whole new way. If you are a writer, a blog is a way to stay in touch with your audience on a day to day basis.

    In part 4 Demopoulos examines some of the techniques for monetizing a blog. This is my favorite part of the book. I particularly the brilliant start up piece on page 90 on how to get the best from your AdSense advertisements (this is a completely self serving plug for the section I contributed to the book. No, I have no shame).

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    It is also worth mentioning that this particular section, number 50 of 101 pieces, is exactly in the middle of the sections. A mere coincidence? Ha, I think not (in fact, I think coincidence is exactly what it was).

    At this point, I am taking particular interest in the section entitled “Promoting Your Blog And Tracking Statistics.” Like may of you, I am at the stage where I have done a fair job of establishing the identity of my blog but have a chink in my armor when it comes to promotion. There is even a section by the self proclaimed “Blog Traffic King” Yaro Starak who took his blog from 0 to 1000 visitors a day in 6 months.

    Other portions of the book have content from folks like Seth Godin on various and sundry aspects of blogging.

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    If you only budget 20 buckskins for books on blogging this year, you won’t go wrong investing in this one.

    The downside? The mans name is really hard to spell!

    What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere

    Reg Adkins writes on behavior and the human experience at (elementaltruths.blogspot.com).

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    Last Updated on January 21, 2020

    How to Motivate People Around You and Inspire Them

    How to Motivate People Around You and Inspire Them

    If I was a super hero I’d want my super power to be the ability to motivate everyone around me. Think of how many problems you could solve just by being able to motivate people towards their goals. You wouldn’t be frustrated by lazy co-workers. You wouldn’t be mad at your partner for wasting the weekend in front of the TV. Also, the more people around you are motivated toward their dreams, the more you can capitalize off their successes.

    Being able to motivate people is key to your success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

    So, how to motivate people? Here are 7 ways to motivate others even you can do.

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    1. Listen

    Most people start out trying to motivate someone by giving them a lengthy speech, but this rarely works because motivation has to start inside others. The best way to motivate others is to start by listening to what they want to do. Find out what the person’s goals and dreams are. If it’s something you want to encourage, then continue through these steps.

    2. Ask Open-Ended Questions

    Open-ended questions are the best way to figure out what someone’s dreams are. If you can’t think of anything to ask, start with, “What have you always wanted to do?”

    “Why do you want to do that?”

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    “What makes you so excited about it?”

    “How long has that been your dream?”

    You need this information the help you with the following steps.

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    3. Encourage

    This is the most important step, because starting a dream is scary. People are so scared they will fail or look stupid, many never try to reach their goals, so this is where you come in. You must encourage them. Say things like, “I think you will be great at that.” Better yet, say, “I think your skills in X will help you succeed.” For example if you have a friend who wants to own a pet store, say, “You are so great with animals, I think you will be excellent at running a pet store.”

    4. Ask About What the First Step Will Be

    After you’ve encouraged them, find how they will start. If they don’t know, you can make suggestions, but it’s better to let the person figure out the first step themselves so they can be committed to the process.

    5. Dream

    This is the most fun step, because you can dream about success. Say things like, “Wouldn’t it be cool if your business took off, and you didn’t have to work at that job you hate?” By allowing others to dream, you solidify the motivation in place and connect their dreams to a future reality.

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    6. Ask How You Can Help

    Most of the time, others won’t need anything from you, but it’s always good to offer. Just letting the person know you’re there will help motivate them to start. And, who knows, maybe your skills can help.

    7. Follow Up

    Periodically, over the course of the next year, ask them how their goal is going. This way you can find out what progress has been made. You may need to do the seven steps again, or they may need motivation in another area of their life.

    Final Thoughts

    By following these seven steps, you’ll be able to encourage the people around you to achieve their dreams and goals. In return, you’ll be more passionate about getting to your goals, you’ll be surrounded by successful people, and others will want to help you reach your dreams …

    Oh, and you’ll become a motivational super hero. Time to get a cape!

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