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Ask the Entrepreneurs: 13 Ways to Make Sense of Your Social Media Feeds Each Day

Ask the Entrepreneurs: 13 Ways to Make Sense of Your Social Media Feeds Each Day


    Ask The Entrepreneurs
    is a regular series where members of those involved in the Young Entrepreneur Council are asked a single question that aims to help Lifehack readers level up their own lives, whether in a area of management, communication, business or life in general.

    Here’s the question posed in this edition of Ask The Entrepreneurs:

    How do you, as a busy entrepreneur, find the time each day to keep up with social media?

    1. Newsflash: I’m Engaged!

    Laura Roeder

      Writing 140-character tweets or replying to a Facebook comment takes minutes — entrepreneurs waste hours on social media when they’re reading, not engaging. Twitter and Facebook were designed to suck you in to click on photo albums, read blog posts, and watch videos, but none of these activities grow your business! Make sure you’re spending your time engaging with, not consuming, social media.

      Laura Roeder, LKR

      2. Take It Personally

        When I’m pressed for time I look for more tasks that I can give to my virtual team that free up space to connect on social media. It’s not about “keeping up” with every post and link but really listening to, sharing with the community to build relationships. That’s not something that can be outsourced, so I’ll hand off other tasks to find the time.

        Kelly AzevedoShe’s Got Systems

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        3. Timebox Your Tweets

        Lea Woodward

          Interacting on social media in batches of time helps timebox it and keeps you focused. During that time, using web tools enables you to schedule useful resources to share, and also allows you to space out your interactions and responses so you’re not interacting in one overwhelming stream of activity during that period.

          Lea Woodward, Startup Training School

          4. Check Your Pulse Daily

            Set up time daily to share original content and other articles through news aggregates such as Pulse. Review what your followers are saying so you can connect and look for ways to be of service more effectively.

            Michael BrunyAmbassador Bruny.Com


            5. No Smartphone Necessary

              I connect Twitter to my cell phone — I get text notifications when someone mentions me, and sending a Tweet as a text message is much easier then doing it from the computer or even a phone app. Sending the Tweet via text message is as simple as sending a text to anyone else. It flows easier into my day this way, since I don’t get distracted by my feed.

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              Raoul Davis, Ascendant Group

              6. Stick to Your Discipline

                It can be easy to get swept up in social media and, as a result, work less efficiently. Instead of always being on, put aside a couple hours each day to answer emails, tweet things out, respond to @replies, etc. The rest of the time? Close those tabs! You don’t want the temptation. Believe me.

                Steph AuteriWord Nerd Pro


                7. It’s Just Another Part of Communication

                  I need to send out emails, return phone calls and even stick a letter in the mail today. I keep track of all of those things on one list and I keep social media tasks on the same list. Twitter and all the rest are just additional communication tools, and I treat them as such.

                  Thursday Bram, Hyper Modern Consulting


                  8. Set a Social Media Schedule

                    When using social networks, it’s important to set aside time to keep active and be consistent in your posting. Make sure you can use them live in real-time too. Occasionally, some accounts schedule their updates to go out later through TweetDeck on a specific date or time.

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                    Lane Sutton, Social Media from a Teen


                    9. Can’t Beat Buffer

                      Personal and business branding require maintaining active social media profiles, but it is tough to find the time for posting new content as a busy entrepreneur in this 24/7 news cycle. I am indebted to Buffer App; it’s the tool that helps me maintain an active Twitter presence without the headache of babysitting my feed. Use the bookmarklet to add updates to a queue, and let Buffer do the rest!

                      Doreen Bloch, Poshly Inc.

                      10. Let’s Hear It for HootSuite!

                        I use HootSuite to manage all of my networks easily and schedule updates. In just a few clicks, I can send messages across all of my networks, which saves me tons of time.

                        Ben Lang, EpicLaunch



                        11. Integrate, Don’t Interrupt

                          I see social media not as an interruption or something to be scheduled throughout my day, but rather as part of my everyday activities. My setup in the TalentEgg office has a full computer screen devoted to HootSuite so that I can casually stay up-to-date with what’s happening throughout the company’s social media channels.

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                          Lauren Friese, TalentEgg Inc.

                          12. Consistency Is Key

                          Nick Friedman

                            It’s best to delegate that job if possible, so you can be consistent with your postings. If delegation isn’t an option, set aside 10-15 minutes each day (broken up into two or three separate, 5-minute periods) where you focus on posting, tweeting, and responding to social media.

                            Nick Friedman, College Hunks Hauling Junk


                            13. Download Those Mobile Apps

                            John Hall

                              Make it as easy as you possibly can. This means make sure that you have all of the mobile apps. Have these apps be the first ones you see when you touch your phone. Most people look at their phone quite frequently when they have down time. The more you are reminded to post, the more time you will make.

                              John Hall, Digital Talent Agents

                              How do you make sense of your social media feeds each day? Let us know in the comments below!

                              (Photo credit: Social Media Button on a Keyboard via Shutterstock)

                                More by this author

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                                Last Updated on August 16, 2018

                                10 Ways To Step Out Of Your Comfort Zone And Enjoy Taking Risks

                                10 Ways To Step Out Of Your Comfort Zone And Enjoy Taking Risks

                                The ability to take risks by stepping outside your comfort zone is the primary way by which we grow. But we are often afraid to take that first step.

                                In truth, comfort zones are not really about comfort, they are about fear. Break the chains of fear to get outside. Once you do, you will learn to enjoy the process of taking risks and growing in the process.

                                Here are 10 ways to help you step out of your comfort zone and get closer to success:

                                1. Become aware of what’s outside of your comfort zone

                                What are the things that you believe are worth doing but are afraid of doing yourself because of the potential for disappointment or failure?

                                Draw a circle and write those things down outside the circle. This process will not only allow you to clearly identify your discomforts, but your comforts. Write identified comforts inside the circle.

                                2. Become clear about what you are aiming to overcome

                                Take the list of discomforts and go deeper. Remember, the primary emotion you are trying to overcome is fear.

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                                How does this fear apply uniquely to each situation? Be very specific.

                                Are you afraid of walking up to people and introducing yourself in social situations? Why? Is it because you are insecure about the sound of your voice? Are you insecure about your looks?

                                Or, are you afraid of being ignored?

                                3. Get comfortable with discomfort

                                One way to get outside of your comfort zone is to literally expand it. Make it a goal to avoid running away from discomfort.

                                Let’s stay with the theme of meeting people in social settings. If you start feeling a little panicked when talking to someone you’ve just met, try to stay with it a little longer than you normally would before retreating to comfort. If you stay long enough and practice often enough, it will start to become less uncomfortable.

                                4. See failure as a teacher

                                Many of us are so afraid of failure that we would rather do nothing than take a shot at our dreams.

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                                Begin to treat failure as a teacher. What did you learn from the experience? How can you take that lesson to your next adventure to increase your chance of success?

                                Many highly successful people failed plenty of times before they succeeded. Here’re some examples:

                                10 Famous Failures to Success Stories That Will Inspire You to Carry On

                                5. Take baby steps

                                Don’t try to jump outside your comfort zone, you will likely become overwhelmed and jump right back in.

                                Take small steps toward the fear you are trying to overcome. If you want to do public speaking, start by taking every opportunity to speak to small groups of people. You can even practice with family and friends.

                                Take a look at this article on how you can start taking baby steps:

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                                The Number One Secret to Life Success: Baby Steps

                                6. Hang out with risk takers

                                There is no substitute for this step. If you want to become better at something, you must start hanging out with the people who are doing what you want to do and start emulating them. (Here’re 8 Reasons Why Risk Takers Are More Likely To Be Successful).

                                Almost inevitably, their influence will start have an effect on your behavior.

                                7. Be honest with yourself when you are trying to make excuses

                                Don’t say “Oh, I just don’t have the time for this right now.” Instead, be honest and say “I am afraid to do this.”

                                Don’t make excuses, just be honest. You will be in a better place to confront what is truly bothering you and increase your chance of moving forward.

                                8. Identify how stepping out will benefit you

                                What will the ability to engage in public speaking do for your personal and professional growth? Keep these potential benefits in mind as motivations to push through fear.

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                                9. Don’t take yourself too seriously

                                Learn to laugh at yourself when you make mistakes. Risk taking will inevitably involve failure and setbacks that will sometimes make you look foolish to others. Be happy to roll with the punches when others poke fun.

                                If you aren’t convinced yet, check out these 6 Reasons Not to Take Life So Seriously.

                                10. Focus on the fun

                                Enjoy the process of stepping outside your safe boundaries. Enjoy the fun of discovering things about yourself that you may not have been aware of previously.

                                Featured photo credit: Unsplash via unsplash.com

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