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Ask the Entrepreneurs: 13 Ways to Make Sense of Your Social Media Feeds Each Day

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Ask the Entrepreneurs: 13 Ways to Make Sense of Your Social Media Feeds Each Day


    Ask The Entrepreneurs
    is a regular series where members of those involved in the Young Entrepreneur Council are asked a single question that aims to help Lifehack readers level up their own lives, whether in a area of management, communication, business or life in general.

    Here’s the question posed in this edition of Ask The Entrepreneurs:

    How do you, as a busy entrepreneur, find the time each day to keep up with social media?

    1. Newsflash: I’m Engaged!

    Laura Roeder

      Writing 140-character tweets or replying to a Facebook comment takes minutes — entrepreneurs waste hours on social media when they’re reading, not engaging. Twitter and Facebook were designed to suck you in to click on photo albums, read blog posts, and watch videos, but none of these activities grow your business! Make sure you’re spending your time engaging with, not consuming, social media.

      Laura Roeder, LKR

      2. Take It Personally

        When I’m pressed for time I look for more tasks that I can give to my virtual team that free up space to connect on social media. It’s not about “keeping up” with every post and link but really listening to, sharing with the community to build relationships. That’s not something that can be outsourced, so I’ll hand off other tasks to find the time.

        Kelly AzevedoShe’s Got Systems

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        3. Timebox Your Tweets

        Lea Woodward

          Interacting on social media in batches of time helps timebox it and keeps you focused. During that time, using web tools enables you to schedule useful resources to share, and also allows you to space out your interactions and responses so you’re not interacting in one overwhelming stream of activity during that period.

          Lea Woodward, Startup Training School

          4. Check Your Pulse Daily

            Set up time daily to share original content and other articles through news aggregates such as Pulse. Review what your followers are saying so you can connect and look for ways to be of service more effectively.

            Michael BrunyAmbassador Bruny.Com


            5. No Smartphone Necessary

              I connect Twitter to my cell phone — I get text notifications when someone mentions me, and sending a Tweet as a text message is much easier then doing it from the computer or even a phone app. Sending the Tweet via text message is as simple as sending a text to anyone else. It flows easier into my day this way, since I don’t get distracted by my feed.

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              Raoul Davis, Ascendant Group

              6. Stick to Your Discipline

                It can be easy to get swept up in social media and, as a result, work less efficiently. Instead of always being on, put aside a couple hours each day to answer emails, tweet things out, respond to @replies, etc. The rest of the time? Close those tabs! You don’t want the temptation. Believe me.

                Steph AuteriWord Nerd Pro


                7. It’s Just Another Part of Communication

                  I need to send out emails, return phone calls and even stick a letter in the mail today. I keep track of all of those things on one list and I keep social media tasks on the same list. Twitter and all the rest are just additional communication tools, and I treat them as such.

                  Thursday Bram, Hyper Modern Consulting


                  8. Set a Social Media Schedule

                    When using social networks, it’s important to set aside time to keep active and be consistent in your posting. Make sure you can use them live in real-time too. Occasionally, some accounts schedule their updates to go out later through TweetDeck on a specific date or time.

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                    Lane Sutton, Social Media from a Teen


                    9. Can’t Beat Buffer

                      Personal and business branding require maintaining active social media profiles, but it is tough to find the time for posting new content as a busy entrepreneur in this 24/7 news cycle. I am indebted to Buffer App; it’s the tool that helps me maintain an active Twitter presence without the headache of babysitting my feed. Use the bookmarklet to add updates to a queue, and let Buffer do the rest!

                      Doreen Bloch, Poshly Inc.

                      10. Let’s Hear It for HootSuite!

                        I use HootSuite to manage all of my networks easily and schedule updates. In just a few clicks, I can send messages across all of my networks, which saves me tons of time.

                        Ben Lang, EpicLaunch



                        11. Integrate, Don’t Interrupt

                          I see social media not as an interruption or something to be scheduled throughout my day, but rather as part of my everyday activities. My setup in the TalentEgg office has a full computer screen devoted to HootSuite so that I can casually stay up-to-date with what’s happening throughout the company’s social media channels.

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                          Lauren Friese, TalentEgg Inc.

                          12. Consistency Is Key

                          Nick Friedman

                            It’s best to delegate that job if possible, so you can be consistent with your postings. If delegation isn’t an option, set aside 10-15 minutes each day (broken up into two or three separate, 5-minute periods) where you focus on posting, tweeting, and responding to social media.

                            Nick Friedman, College Hunks Hauling Junk


                            13. Download Those Mobile Apps

                            John Hall

                              Make it as easy as you possibly can. This means make sure that you have all of the mobile apps. Have these apps be the first ones you see when you touch your phone. Most people look at their phone quite frequently when they have down time. The more you are reminded to post, the more time you will make.

                              John Hall, Digital Talent Agents

                              How do you make sense of your social media feeds each day? Let us know in the comments below!

                              (Photo credit: Social Media Button on a Keyboard via Shutterstock)

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                                Last Updated on July 20, 2021

                                How to Overcome the Fear of Public Speaking (A Step-by-Step Guide)

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                                How to Overcome the Fear of Public Speaking (A Step-by-Step Guide)

                                You’re standing behind the curtain, just about to make your way on stage to face the many faces half-shrouded in darkness in front of you. As you move towards the spotlight, your body starts to feel heavier with each step. A familiar thump echoes throughout your body – your heartbeat has gone off the charts.

                                Don’t worry, you’re not the only one with glossophobia(also known as speech anxiety or the fear of speaking to large crowds). Sometimes, the anxiety happens long before you even stand on stage.

                                Your body’s defence mechanism responds by causing a part of your brain to release adrenaline into your blood – the same chemical that gets released as if you were being chased by a lion.

                                Here’s a step-by-step guide to help you overcome your fear of public speaking:

                                1. Prepare yourself mentally and physically

                                According to experts, we’re built to display anxiety and to recognize it in others. If your body and mind are anxious, your audience will notice. Hence, it’s important to prepare yourself before the big show so that you arrive on stage confident, collected and ready.

                                “Your outside world is a reflection of your inside world. What goes on in the inside, shows on the outside.” – Bob Proctor

                                Exercising lightly before a presentation helps get your blood circulating and sends oxygen to the brain. Mental exercises, on the other hand, can help calm the mind and nerves. Here are some useful ways to calm your racing heart when you start to feel the butterflies in your stomach:

                                Warming up

                                If you’re nervous, chances are your body will feel the same way. Your body gets tense, your muscles feel tight or you’re breaking in cold sweat. The audience will notice you are nervous.

                                If you observe that this is exactly what is happening to you minutes before a speech, do a couple of stretches to loosen and relax your body. It’s better to warm up before every speech as it helps to increase the functional potential of the body as a whole. Not only that, it increases muscle efficiency, improves reaction time and your movements.

                                Here are some exercises to loosen up your body before show time:

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                                1. Neck and shoulder rolls – This helps relieve upper body muscle tension and pressure as the rolls focus on rotating the head and shoulders, loosening the muscle. Stress and anxiety can make us rigid within this area which can make you feel agitated, especially when standing.
                                2. Arm stretches – We often use this part of our muscles during a speech or presentation through our hand gestures and movements. Stretching these muscles can reduce arm fatigue, loosen you up and improve your body language range.
                                3. Waist twists – Place your hands on your hips and rotate your waist in a circular motion. This exercise focuses on loosening the abdominal and lower back regions which is essential as it can cause discomfort and pain, further amplifying any anxieties you may experience.

                                Stay hydrated

                                Ever felt parched seconds before speaking? And then coming up on stage sounding raspy and scratchy in front of the audience? This happens because the adrenaline from stage fright causes your mouth to feel dried out.

                                To prevent all that, it’s essential we stay adequately hydrated before a speech. A sip of water will do the trick. However, do drink in moderation so that you won’t need to go to the bathroom constantly.

                                Try to avoid sugary beverages and caffeine, since it’s a diuretic – meaning you’ll feel thirstier. It will also amplify your anxiety which prevents you from speaking smoothly.

                                Meditate

                                Meditation is well-known as a powerful tool to calm the mind. ABC’s Dan Harris, co-anchor of Nightline and Good Morning America weekend and author of the book titled10% Happier , recommends that meditation can help individuals to feel significantly calmer, faster.

                                Meditation is like a workout for your mind. It gives you the strength and focus to filter out the negativity and distractions with words of encouragement, confidence and strength.

                                Mindfulness meditation, in particular, is a popular method to calm yourself before going up on the big stage. The practice involves sitting comfortably, focusing on your breathing and then bringing your mind’s attention to the present without drifting into concerns about the past or future – which likely includes floundering on stage.

                                Here’s a nice example of guided meditation before public speaking:

                                2. Focus on your goal

                                One thing people with a fear of public speaking have in common is focusing too much on themselves and the possibility of failure.

                                Do I look funny? What if I can’t remember what to say? Do I look stupid? Will people listen to me? Does anyone care about what I’m talking about?’

                                Instead of thinking this way, shift your attention to your one true purpose – contributing something of value to your audience.

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                                Decide on the progress you’d like your audience to make after your presentation. Notice their movements and expressions to adapt your speech to ensure that they are having a good time to leave the room as better people.

                                If your own focus isn’t beneficial and what it should be when you’re speaking, then shift it to what does. This is also key to establishing trust during your presentation as the audience can clearly see that you have their interests at heart.[1]

                                3. Convert negativity to positivity

                                There are two sides constantly battling inside of us – one is filled with strength and courage while the other is doubt and insecurities. Which one will you feed?

                                ‘What if I mess up this speech? What if I’m not funny enough? What if I forget what to say?’

                                It’s no wonder why many of us are uncomfortable giving a presentation. All we do is bring ourselves down before we got a chance to prove ourselves. This is also known as a self-fulfilling prophecy – a belief that comes true because we are acting as if it already is. If you think you’re incompetent, then it will eventually become true.

                                Motivational coaches tout that positive mantras and affirmations tend to boost your confidents for the moments that matter most. Say to yourself: “I’ll ace this speech and I can do it!”

                                Take advantage of your adrenaline rush to encourage positive outcome rather than thinking of the negative ‘what ifs’.

                                Here’s a video of Psychologist Kelly McGonigal who encourages her audience to turn stress into something positive as well as provide methods on how to cope with it:

                                4. Understand your content

                                Knowing your content at your fingertips helps reduce your anxiety because there is one less thing to worry about. One way to get there is to practice numerous times before your actual speech.

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                                However, memorizing your script word-for-word is not encouraged. You can end up freezing should you forget something. You’ll also risk sounding unnatural and less approachable.

                                “No amount of reading or memorizing will make you successful in life. It is the understanding and the application of wise thought that counts.” – Bob Proctor

                                Many people unconsciously make the mistake of reading from their slides or memorizing their script word-for-word without understanding their content – a definite way to stress themselves out.

                                Understanding your speech flow and content makes it easier for you to convert ideas and concepts into your own words which you can then clearly explain to others in a conversational manner. Designing your slides to include text prompts is also an easy hack to ensure you get to quickly recall your flow when your mind goes blank.[2]

                                One way to understand is to memorize the over-arching concepts or ideas in your pitch. It helps you speak more naturally and let your personality shine through. It’s almost like taking your audience on a journey with a few key milestones.

                                5. Practice makes perfect

                                Like most people, many of us are not naturally attuned to public speaking. Rarely do individuals walk up to a large audience and present flawlessly without any research and preparation.

                                In fact, some of the top presenters make it look easy during showtime because they have spent countless hours behind-the-scenes in deep practice. Even great speakers like the late John F. Kennedy would spend months preparing his speech beforehand.

                                Public speaking, like any other skill, requires practice – whether it be practicing your speech countless of times in front of a mirror or making notes. As the saying goes, practice makes perfect!

                                6. Be authentic

                                There’s nothing wrong with feeling stressed before going up to speak in front of an audience.

                                Many people fear public speaking because they fear others will judge them for showing their true, vulnerable self. However, vulnerability can sometimes help you come across as more authentic and relatable as a speaker.

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                                Drop the pretence of trying to act or speak like someone else and you’ll find that it’s worth the risk. You become more genuine, flexible and spontaneous, which makes it easier to handle unpredictable situations – whether it’s getting tough questions from the crowd or experiencing an unexpected technical difficulty.

                                To find out your authentic style of speaking is easy. Just pick a topic or issue you are passionate about and discuss this like you normally would with a close family or friend. It is like having a conversation with someone in a personal one-to-one setting. A great way to do this on stage is to select a random audience member(with a hopefully calming face) and speak to a single person at a time during your speech. You’ll find that it’s easier trying to connect to one person at a time than a whole room.

                                With that said, being comfortable enough to be yourself in front of others may take a little time and some experience, depending how comfortable you are with being yourself in front of others. But once you embrace it, stage fright will not be as intimidating as you initially thought.

                                Presenters like Barack Obama are a prime example of a genuine and passionate speaker:

                                7. Post speech evaluation

                                Last but not the least, if you’ve done public speaking and have been scarred from a bad experience, try seeing it as a lesson learned to improve yourself as a speaker.

                                Don’t beat yourself up after a presentation

                                We are the hardest on ourselves and it’s good to be. But when you finish delivering your speech or presentation, give yourself some recognition and a pat on the back.

                                You managed to finish whatever you had to do and did not give up. You did not let your fears and insecurities get to you. Take a little more pride in your work and believe in yourself.

                                Improve your next speech

                                As mentioned before, practice does make perfect. If you want to improve your public speaking skills, try asking someone to film you during a speech or presentation. Afterwards, watch and observe what you can do to improve yourself next time.

                                Here are some questions you can ask yourself after every speech:

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                                • How did I do?
                                • Are there any areas for improvement?
                                • Did I sound or look stressed?
                                • Did I stumble on my words? Why?
                                • Was I saying “um” too often?
                                • How was the flow of the speech?

                                Write everything you observed down and keep practicing and improving. In time, you’ll be able to better manage your fears of public speaking and appear more confident when it counts.

                                If you want even more tips about public speaking or delivering a great presentation, check out these articles too:

                                Reference

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