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9 Strategies to Make Selling Your Ideas More Successful

9 Strategies to Make Selling Your Ideas More Successful

    A frequent question from people in all career phases is what a person can do to better sell a new idea, whether to a customer or inside an organization. As much as it would be nice to have a standard formula that always works, success really depends on the particulars of your situation.

    There are, however, a number of common strategies you can consider. Your best course of action is to be adept at using a variety of approaches to make your ideas more powerful and compelling. These nine strategies are a strong start to include in your idea-selling toolkit:

    1. Get the Facts in Place behind Your Idea

    Make sure you build fact-based, logical support as the underpinning for your idea. If the facts aren’t readily available, look for new or nontraditional information sources. Assemble the information you need to develop a fact-based case for why your idea will deliver results the organization needs.

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    2. Link Emotions to the Facts Supporting Your Idea

    Think about the world’s great stories. Very few are made up solely of facts. They all are strongly rooted in characters and emotions. Develop the most compelling storyline which makes sense with your idea and creates emotional connections to it among potential supporters.

    3. Depict Your Idea

    Based on whatever is appropriate, create an early mock up of what you’re trying to accomplish. It could be a picture, a storyboard, a video, or an actual prototype, among other things. Help others buy-in to your idea by making it easy to interact with an early version of the end result you’re attempting to deliver.

    4. Create a Clear Implementation Roadmap

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    If there aren’t obvious steps for how an idea can become reality, it may be dead on arrival in an organization. Break down the “how-to’s” behind your idea so key stakeholders can clearly see the effort and investment necessary to bring an idea to fruition.

    5. Make Your Idea Easier to Support

    Do the groundwork to make choosing your idea easy for decision makers by removing as many obstacles as possible. Think about whether it makes sense to break your idea up into easier to digest (i.e., support, fund, implement) pieces. Maybe you can better sell your idea by going the Goldilocks route, with “too much” and “too little” versions surrounding the option you want. Push for the BIG idea, but be happy to settle for the “just right” option in between.

    6. Quietly Build Your Support One-by-One

    Rather than waiting for a big meeting to introduce your idea and see how things go, build your support person-by-person ahead of time. Talk to individuals in advance, share where you’re headed, and solicit both input and support. If someone is supportive individually but becomes antagonistic or noncommittal in a later “big meeting,” you can always tactfully refresh their memory about an earlier favorable position.

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    7. Be Ready for the Right Moment

    Some ideas will be ahead of their time when you’re working on them. Keep going. Perform all the preparation, get your assumptions and ideas challenged by others, and make refinements. Then read the organizational or market tea leaves as best you can so you’re ready to introduce the idea when it’s really the right time.

    8. Secure Visible Third-Party Validation for Your Idea

    It always helps to have an influential spokesperson backing your idea. Inside an organization, your third-party validation may not be from a TV star; it’s likely to come from senior leaders willing to expend their political capital to support good things for the organization. Identify who the key influencers are and start building their interest and support for your idea.

    9. Pick a Different Salesperson

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    It could be someone else can run with your idea more effectively than you. If you think that’s the case, consider recruiting THAT person to be the salesperson. Or maybe even give the idea away to someone who can nurture and develop it better than you can. If you’re really interested in bettering the organization first and foremost, seeing the idea pushed forward and implemented by someone else should be more important than retaining ownership of a great idea which never sees the light of day.

    Summary

    These strategies are a starting point. Adapt, combine, or pull them apart so they’ll work most effectively in your organization to take full advantage of successful new ideas.

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    Last Updated on January 24, 2021

    20 Excuses Most People Make That Stop Them From Reaching Their Dreams

    20 Excuses Most People Make That Stop Them From Reaching Their Dreams

    Have you ever said or done something that stopped and discouraged you from taking action toward your goals?

    Excuses and negative self talk are common problems and are what usually stops most of us from fulfilling our dreams. But they aren’t apparent until we become conscious of them. And it’s not until you become conscious of them that you can start to begin changing them to help you move forward.

    Here are 20 of the most common excuses people use that stop them from reaching their dreams:

    1. I’m too old to start.

    As long as you’re still living and breathing, you still have all the resources to turn your life around. All it takes is will and desire.

    2. I’m not talented enough.

    Talent alone isn’t enough to be truly successful. It might help you progress faster, but ultimately, all it requires is hard work and dedication to improve.

    3. I wasn’t born in the right area.

    Your environment may have influenced the way you’ve been fostered, but that doesn’t mean you can’t decide to change your attitude. You are in control of what you choose to think and feel about yourself.

    4. I come from a poor background.

    Some of the most successful people got there with little but a few dollars in their pocket. Money may help you reach your goals faster, but the real value is your inner resources and resourcefulness to get the job done.

    5. I’m not smart enough.

    Don’t despair if you feel you lack the knowledge to pursue your goals. There is a good reason why you lack the knowledge—you’re just starting! The key to learning is to start from somewhere and make progress.

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    6. I don’t have the support.

    While having the support is beneficial, it will not be the reason for your success and is simply ideal for getting you through hard times. The biggest things that matter in your journey toward success and achievement is your drive and motivation.

    7. I don’t have enough time to discover what I like.

    If you sit down and make a list of all the things you do in a typical day, you’ll begin to realize that you actually have enough time. Figure out what is wasting your time, and replace it with the things that will get you to your goals.

    8. My family and friends don’t think I’m capable.

    No one can tell you how capable you really are besides yourself. If your friends and family disappeared tomorrow, will any of it still affect you? You are the driving force between where you are and where you want to be.

    9. I don’t know if I will succeed.

    The greatest mystery about life is in not knowing what’s going to happen. Sometimes, your journey will take you on roads you never thought existed.

    10. I’ve already dedicated myself to a different path.

    It is never too late to change paths. Just because you’re on one road doesn’t mean you can’t take a different path and pursue a different journey.

    11. I’m just not lucky enough.

    All of us are lucky all of the time. The difference is, you just don’t see the opportunities presented to you due to lack of preparation. Focus on preparing yourself for them, so when an opportunity comes, you naturally will become luckier.

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    12. I didn’t have the right teachers.

    There really aren’t many things in this world that you can’t teach yourself. There is free and useful information you have access to at your fingertips that will give you the instructions you need to get started.

    13. I’m not destined to succeed.

    Everything that ultimately happens in your life is all due, in part, to the decisions you make. If that’s your current belief about yourself then, chances are, you’re right.

    14. I’m not motivated enough.

    If you lack the drive to do whatever it is you hope to do, there’s a chance you don’t want it badly enough or see it as something you really want.

    15. I’m too easily distracted by other things.

    There are always going to be things around us that are more fun and exciting to do. But the key thing is to be disciplined and to dedicate a certain period of your time to help move you forward toward your goals.

    16. I’m not educated enough.

    Education isn’t necessarily something you have to learn at school. You can never have enough education to get started. If you’re unsure, just take action anyway and learn along the way. Experience always will be the best educator.

    17. I can’t handle failure.

    If that’s your belief, then it’s a lie. We are rejected every day of our lives, but we fail to see the rejections because we don’t choose to acknowledge them. Learn to detach yourself from outcomes and to see the process as journey of self-discovery.

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    18. I will start tomorrow.

    There is no such as a future, only the present. If you genuinely have the time to do something now, then use the opportunity and go and do it. You will feel a lot more energized and motivated, knowing you’ve pushed yourself and made progress.

    19. I’m not ready.

    You can never be prepared to get started. If it means learning more will prevent you from failure, then you’re wrong. You will make mistakes and simply learning more will fool you into thinking you’re making progress, when in fact it’s simply a buffer from taking action.

    20. I don’t believe I can do it.

    As with point No. 14, your beliefs help steer and guide you toward your goals. If you honestly believe with full conviction that you can do it, you will start to see that everything around you becomes easier. The quality environment is dictated by the things inside you.

    Now, stop making excuses that keep you from reaching your dreams. Go forth and prosper!

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