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9 Strategies to Make Selling Your Ideas More Successful

9 Strategies to Make Selling Your Ideas More Successful

    A frequent question from people in all career phases is what a person can do to better sell a new idea, whether to a customer or inside an organization. As much as it would be nice to have a standard formula that always works, success really depends on the particulars of your situation.

    There are, however, a number of common strategies you can consider. Your best course of action is to be adept at using a variety of approaches to make your ideas more powerful and compelling. These nine strategies are a strong start to include in your idea-selling toolkit:

    1. Get the Facts in Place behind Your Idea

    Make sure you build fact-based, logical support as the underpinning for your idea. If the facts aren’t readily available, look for new or nontraditional information sources. Assemble the information you need to develop a fact-based case for why your idea will deliver results the organization needs.

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    2. Link Emotions to the Facts Supporting Your Idea

    Think about the world’s great stories. Very few are made up solely of facts. They all are strongly rooted in characters and emotions. Develop the most compelling storyline which makes sense with your idea and creates emotional connections to it among potential supporters.

    3. Depict Your Idea

    Based on whatever is appropriate, create an early mock up of what you’re trying to accomplish. It could be a picture, a storyboard, a video, or an actual prototype, among other things. Help others buy-in to your idea by making it easy to interact with an early version of the end result you’re attempting to deliver.

    4. Create a Clear Implementation Roadmap

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    If there aren’t obvious steps for how an idea can become reality, it may be dead on arrival in an organization. Break down the “how-to’s” behind your idea so key stakeholders can clearly see the effort and investment necessary to bring an idea to fruition.

    5. Make Your Idea Easier to Support

    Do the groundwork to make choosing your idea easy for decision makers by removing as many obstacles as possible. Think about whether it makes sense to break your idea up into easier to digest (i.e., support, fund, implement) pieces. Maybe you can better sell your idea by going the Goldilocks route, with “too much” and “too little” versions surrounding the option you want. Push for the BIG idea, but be happy to settle for the “just right” option in between.

    6. Quietly Build Your Support One-by-One

    Rather than waiting for a big meeting to introduce your idea and see how things go, build your support person-by-person ahead of time. Talk to individuals in advance, share where you’re headed, and solicit both input and support. If someone is supportive individually but becomes antagonistic or noncommittal in a later “big meeting,” you can always tactfully refresh their memory about an earlier favorable position.

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    7. Be Ready for the Right Moment

    Some ideas will be ahead of their time when you’re working on them. Keep going. Perform all the preparation, get your assumptions and ideas challenged by others, and make refinements. Then read the organizational or market tea leaves as best you can so you’re ready to introduce the idea when it’s really the right time.

    8. Secure Visible Third-Party Validation for Your Idea

    It always helps to have an influential spokesperson backing your idea. Inside an organization, your third-party validation may not be from a TV star; it’s likely to come from senior leaders willing to expend their political capital to support good things for the organization. Identify who the key influencers are and start building their interest and support for your idea.

    9. Pick a Different Salesperson

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    It could be someone else can run with your idea more effectively than you. If you think that’s the case, consider recruiting THAT person to be the salesperson. Or maybe even give the idea away to someone who can nurture and develop it better than you can. If you’re really interested in bettering the organization first and foremost, seeing the idea pushed forward and implemented by someone else should be more important than retaining ownership of a great idea which never sees the light of day.

    Summary

    These strategies are a starting point. Adapt, combine, or pull them apart so they’ll work most effectively in your organization to take full advantage of successful new ideas.

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    Last Updated on December 17, 2018

    Why You Think You’re Not Good Enough and How To Believe in Yourself

    Why You Think You’re Not Good Enough and How To Believe in Yourself

    Have you ever wanted to say something at work, but a little voice of doubt crept in and said, “what if you are wrong”?

    Maybe you wanted to apply for that promotion or ask that special someone on a date, but something kept you from taking action. When you think you’re not good enough, you tend to fear the outcome and lack faith in your abilities. That is why it is vital you discover how to believe in yourself so you can accomplish your goals and create your dream life.

    Whatever your situation, the fears and self-doubt your false beliefs create will always stop you in your tracks. Identifying the beliefs that cause you to sabotage your life is the first step to removing them.

    Self-doubt causes inaction, and inaction leads to regret. When you are not following your passion and living your dream life, you are left with a lot of questions:

    • What if I took a chance on myself?
    • Could I have had a better life if I took more risks?
    • Am I be satisfied with the legacy I am leaving behind?
    • What could I have accomplished if I did not settle for less?

    So why would you think you’re not good enough?

    1. Parenting

    The perception you have of yourself is based on your past experiences. There are studies that show children mimic everything from their parents ability to regulate emotions, to their parents belief about money.[1]

    I have had clients who did not believe they were good enough because they did not receive any positive reinforcement as a child. When they were young, their parents were extremely overprotective.

    Think of your childhood challenges like dragons you had to slay. Each obstacle you overcame was another dragon you successfully removed from your life. As you slay more dragons, your self-esteem and confidence increase. When someone has overprotective parents, their parents end up slaying the dragons.

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    As a result, the child builds more confidence in their parent’s abilities, while still doubting their own.

    If you are never encouraged to slay your own dragons, you start to doubt whether you can. It is only natural for a child to conclude their parents are always helping them because they think they need it. This child ages into an adult who still believes they are not good enough. They seek the help and confirmation of others, and they rarely stand-up to opposition.

    Solution: Slay Your Dragons!

    If you want to believe in yourself, you are going to have to take steps to rebuild your trust in yourself. Start by keeping your word to others and arriving on-time. By showing yourself that others can (and do) trust you, you are going to feel more comfortable trusting yourself.

    As you move onto larger and more challenging tasks, you have built a foundation of trust in your ability to keep your word. Next, you are going to want to reclaim your sword from others. At first, you may want to confide in whoever it is currently slaying your dragons.

    Understand if it is your parent or someone who loves you, they want the best for you and mean well. You are simply going to tell them that you want to do the work, and will ask them for their thoughts in the planning phase. Feel free to check in with them and give them updates on your progress, while making sure they understand you are wanting to do the work yourself.

    Then when the task is completed, let them know so you can celebrate together. Now that you have slayed your own dragon, you can start to reclaim your confidence. By you utilizing them as your guide, you get the added bonus of someone you respect and admire, telling you how amazing you are.

    Think of it like a symbolic passing of the torch. Now, you are both dragon slayers. Which means all the positive attributes you attributed to them slaying your dragons, now belong to you.

    2. Over-Exaggerating and Oversimplifying

    Your past experiences may involve you or someone close to you failing. When you experience failure, you can lose your desire to continue. This has less to do with whether you are brave or scared, and more to do with the fact that your mind does not like failure.

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    No one enjoys participating in events in which they under-perform. Outside of the usual reasons of embarrassment, feelings of inadequacy, and fear of failure – it is simply not fun.

    Who wants to play baseball if they strikeout every time it is their turn? Would you enjoy singing in front of an audience if you were booed off the stage every time you performed? I could go on, but I think you get the point.

    The thing about those two examples is no one really strikes out “every” at-bat. It is also unlikely someone could be booed off the stage “every time” they performed in-front of an audience.

    What ends up happening is you oversimplify and exaggerate your past experiences and then your mind believes you. If you believe you are not good enough to ask someone on a date because they “always” tell you no, then do not be surprised you never muster the courage to do so.

    If you want to overcome these feelings of inadequacy, start by changing your beliefs. This exercise does not need to be complicated. If you believe you strikeout every time it is your turn, I want to you to go to a batting cage and keep swinging until you hit the baseball.

    When you experience success, I want you to take a mental note, write it down, or have someone video it. This is your proof that you do not always strike out. Then, whenever your belief that you are not good enough resurfaces, you are going to replay that video.

    Regardless of the situation, you can find a successful experience that you are overlooking.

    Solution: Read About the Failures of Others

    It sounds a little crazy, I know, but reading about the failures of other successful people will improve your confidence. In a study conducted by Columbia University, they found that teaching students about the failures of great scientists encouraged them to do better.[2]

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    When you are battling fear and self-doubt, you tend to over-exaggerate the abilities of others and diminish your own by comparison. You start to believe the successful are successful because they are courageous risk-takers, who do not take no for an answer. You tell yourself, they are meant to succeed, while you on the other hand are not.

    When you are able to relate to the successful, you start to realize they have the same struggles and challenges you do. The only difference is they kept going.

    Now it is not a question of whether you can succeed, it is a question of whether you want to succeed.

    3. Undervalue Yourself

    What is the main difference between someone who believes they are good enough and someone who does not? The person who believes they are good enough understands they are a person of value.

    What I mean by this is if you do not believe you are worth being listened to, you will not have anything to say. If you do not believe you are good enough to be respected and treated as such, you will accept and rationalize all kinds of mistreatment.

    There is an old saying that we are treated as we allow ourselves to be treated. When someone has the confidence and self-esteem that commands respect, they will not accept being treated any kind of way. However, if someone does not see themselves as worthy, they will remain in toxic situations because they do not believe anything better is on the horizon.

    Dr. Jennifer Crocker, who worked on a series of self-esteem studies, found in her latest research that:[3]

    “College students who based their self-worth on external sources–including appearance, approval from others and even their academic performance–reported more stress, anger, academic problems, relationship conflicts, and had higher levels of drug and alcohol use and symptoms of eating disorders”

    Solution: Internalize Your Self-Worth

    Instead of valuing yourself based on the awards, recognition, and accolades of others, you need to search internally. By basing your perception of yourself on your core values, you can regain control over self-image.

    Instead of focusing on things that are outside of control, keep your mind on what it is that makes you special. You are not defined by your job, relationships, religion, or education. Rather, you are defined by the manner in which you participate in these things. You may be a creative, hard-working, and compassionate person; and that shows up in every thing you do.

    Understand that you do not need to be creative, hard-working, and compassionate all the time to consider yourself these things. You are not trying to be perfect, but you are trying to connect with your true self.

    By understanding the similarities in which you tackle objectives, you will build a consistent and powerful self-worth that stands apart from external confirmation.

    Final Thoughts

    Do not allow your past experiences do dictate your future success. You do not want to look back on your life and have a lot of questions and regrets.

    Build trust in yourself by taking action today. This will help you build the confidence you need to believe in yourself and your ability to become the champion of your life.

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    Featured photo credit: Riccardo Mion via unsplash.com

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    Reference

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