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9 Strategies to Make Selling Your Ideas More Successful

9 Strategies to Make Selling Your Ideas More Successful

    A frequent question from people in all career phases is what a person can do to better sell a new idea, whether to a customer or inside an organization. As much as it would be nice to have a standard formula that always works, success really depends on the particulars of your situation.

    There are, however, a number of common strategies you can consider. Your best course of action is to be adept at using a variety of approaches to make your ideas more powerful and compelling. These nine strategies are a strong start to include in your idea-selling toolkit:

    1. Get the Facts in Place behind Your Idea

    Make sure you build fact-based, logical support as the underpinning for your idea. If the facts aren’t readily available, look for new or nontraditional information sources. Assemble the information you need to develop a fact-based case for why your idea will deliver results the organization needs.

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    2. Link Emotions to the Facts Supporting Your Idea

    Think about the world’s great stories. Very few are made up solely of facts. They all are strongly rooted in characters and emotions. Develop the most compelling storyline which makes sense with your idea and creates emotional connections to it among potential supporters.

    3. Depict Your Idea

    Based on whatever is appropriate, create an early mock up of what you’re trying to accomplish. It could be a picture, a storyboard, a video, or an actual prototype, among other things. Help others buy-in to your idea by making it easy to interact with an early version of the end result you’re attempting to deliver.

    4. Create a Clear Implementation Roadmap

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    If there aren’t obvious steps for how an idea can become reality, it may be dead on arrival in an organization. Break down the “how-to’s” behind your idea so key stakeholders can clearly see the effort and investment necessary to bring an idea to fruition.

    5. Make Your Idea Easier to Support

    Do the groundwork to make choosing your idea easy for decision makers by removing as many obstacles as possible. Think about whether it makes sense to break your idea up into easier to digest (i.e., support, fund, implement) pieces. Maybe you can better sell your idea by going the Goldilocks route, with “too much” and “too little” versions surrounding the option you want. Push for the BIG idea, but be happy to settle for the “just right” option in between.

    6. Quietly Build Your Support One-by-One

    Rather than waiting for a big meeting to introduce your idea and see how things go, build your support person-by-person ahead of time. Talk to individuals in advance, share where you’re headed, and solicit both input and support. If someone is supportive individually but becomes antagonistic or noncommittal in a later “big meeting,” you can always tactfully refresh their memory about an earlier favorable position.

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    7. Be Ready for the Right Moment

    Some ideas will be ahead of their time when you’re working on them. Keep going. Perform all the preparation, get your assumptions and ideas challenged by others, and make refinements. Then read the organizational or market tea leaves as best you can so you’re ready to introduce the idea when it’s really the right time.

    8. Secure Visible Third-Party Validation for Your Idea

    It always helps to have an influential spokesperson backing your idea. Inside an organization, your third-party validation may not be from a TV star; it’s likely to come from senior leaders willing to expend their political capital to support good things for the organization. Identify who the key influencers are and start building their interest and support for your idea.

    9. Pick a Different Salesperson

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    It could be someone else can run with your idea more effectively than you. If you think that’s the case, consider recruiting THAT person to be the salesperson. Or maybe even give the idea away to someone who can nurture and develop it better than you can. If you’re really interested in bettering the organization first and foremost, seeing the idea pushed forward and implemented by someone else should be more important than retaining ownership of a great idea which never sees the light of day.

    Summary

    These strategies are a starting point. Adapt, combine, or pull them apart so they’ll work most effectively in your organization to take full advantage of successful new ideas.

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    Last Updated on August 20, 2018

    60 Things To Be Thankful For In Life

    60 Things To Be Thankful For In Life

    Sometimes it’s easier to focus on what we don’t have, rather than what we do have. It’s important to take time out and remember all of the things to be thankful for that many of us take for granted.

      Here you’ll find 60 very solid things to be thankful for in your everyday life. These are great reminders for you to treasure everything you have.

      1. Good Health

      Even if you’re health isn’t great, it could be worse and you likely still have some working parts to be thankful for.

      2. Money in the Bank

      Having just a few coins makes you richer than most people on Earth.

      3. Good Friends

      Often, it’s the quality of friendships, not the quantity.

      4. Freedom of Religion

      Being able to worship whomever and however you want is something many people don’t ever experience.

      5. Your Parents

      Even if they’re dysfunctional, they gave you life.

      6. Weekends

      There’s something magical about weekends.

      7.Having a Partner

      Being in a romantic relationship can teach you so much about the world and yourself.

      8. Pets

      Pets offer one of the best examples of unconditional love.

      9. Learning from Mistakes

      If we never made mistakes, we wouldn’t learn much so it is one of those things we should be thankful for.

      10. Opportunity to Get an Education

      The opportunity to attend school is something many people don’t have.

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      11. Having a Home

      Whether you live in an apartment, a mansion, or a tent, having a place to call home is something to be thankful for.

      12. An Ability to Read

      If you’re reading this right now, you have a lot to be thankful for.

      13. Breathing Fresh Air

      Being able to step outside to breathe in fresh air is a good reminder how many little things we should be thankful for.

      14. A Bed to Sleep

      A bed is one of those things that’s easy to take for granted, until you don’t have one.

      15. Laughter

      Without laughter, the world would be a sad place.

      16. Safety and Security

      Being able to wake up without immense fear frees us up to really live life.

      17. Cars

      Without cars, it would take a lot longer to get our activities done.

      18. Sunshine

      The sun’s warmth can brighten any day.

      19. Time

      Although we often don’t think there’s enough of it, time is something we shouldn’t take for granted.

      20. Clean Water

      Many people on earth lack access to clean water.

      21. Cell Phones

      Cell phones make talking to loved ones easy.

      22. Love

      The world sure would be a different place if we lacked the ability to love.

      23. Books

      Books provide an opportunity to enter another world all from the comfort of your own home.

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      24. Kindness of Strangers

      Never take the kindness of a stranger for granted.

      25. Campfires

      The simplicity of a campfire creates lifelong memories.

      26. Pain

      Without pain, it would be difficulty to appreciate life’s joys.

      27. Art

      The world would be less beautiful if art didn’t exist.

      28. Holidays

      Any reason to celebrate is something we should be thankful for.

      29. Freedom of Speech

      Being able to express your thoughts and feelings freely should never be taken for granted.

      30. Rainbows

      The beauty of a rainbow is unmatched.

      31. Tears

      Sometimes when there are no words to say, tears express how we feel for us.

      32. Waking up Today

      Simply waking up today means you have things to be thankful for.

      33. Indoor Plumbing

      Indoor plumbing not only provides convenience, it spares us from disease.

      34. Wisdom that Comes with Age

      Thankfully, we grow smarter over time.

      35. Mountains

      Mountains provide us with beauty and recreation.

      36. Eyesight

      Being able to see allows us to view the world’s beauty.

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      37. Grocery Stores

      Grocery stores mean we don’t have to spend all of our time getting our own food.

      38. Sunsets

      Sunsets are a reminder that we should enjoy the simple things in life.

      39. Entertainment

      Entertainment gives us a way to relax and enjoy life.

      40. Your Mind

      Being able to think, remember, and solve problems sure makes life easier.

      41. Employment

      Even if you don’t like your job, being employed means someone thought you were special enough to hire.

      42. Diversity

      The world would be a boring place without diversity.

      43. Moon and Stars

      The moon and stars encourage us to dream.

      44. Electricity

      Electricity makes most of our chores efficient.

      45. Air Conditioning

      Staying cool on a hot day is something people wouldn’t have dreamed about in past centuries.

      46. Hearing

      Being able to hear your loved one’s voice is something that not everyone gets to do.

      47. Children

      Watching children laugh, grow, and dream can keep things in perspective.

      48. Ability to Learn

      The ability to learn new things means we have endless potential.

      49. People Willing to Teach

      Whether it’s your grandmother teaching you to knit or your plumber showing you how to prevent future problems, be grateful that others are willing to use their time and talents to teach you something new.

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      50. Oceans

      The sea creatures in the ocean almost seem too mystical to be real.

      51. Modern Medicine

      Without advances in modern medicine, many of us wouldn’t be alive.

      52. Music

      Music brings out new emotions.

      53. Entrepreneurs

      Some of life’s best inventions resulted from an entrepreneur who was willing to take a risk.

      54. Warm Clothing

      On a cold day, there’s nothing more important than warm clothing.

      55. Freedom to Vote

      Being able to have a say in the laws should never be taken for granted.

      56. An Internet Connection

      It’s hard to believe how easy it is to take the internet for granted, seeing how none of us had just a couple of decades ago.

      57. Challenges

      Without challenges in life, we wouldn’t be the people we are now.

      58. Hiking Trails

      Hiking trails give us the chance to enjoy mother’s nature beauty.

      59. Vaccines

      Many of us wouldn’t be alive without today’s vaccinations.

      60. Armed Forces

      Our lives would likely be very different if we didn’t have protection from the armed forces.

      Realizing all the things you should be thankful for is the first step, practicing gratitude is what you should start doing:

      6 Ways To Implement More Gratitude In Your Life

      Featured photo credit: Unsplash via unsplash.com

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