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9 Strategies to Make Selling Your Ideas More Successful

9 Strategies to Make Selling Your Ideas More Successful

    A frequent question from people in all career phases is what a person can do to better sell a new idea, whether to a customer or inside an organization. As much as it would be nice to have a standard formula that always works, success really depends on the particulars of your situation.

    There are, however, a number of common strategies you can consider. Your best course of action is to be adept at using a variety of approaches to make your ideas more powerful and compelling. These nine strategies are a strong start to include in your idea-selling toolkit:

    1. Get the Facts in Place behind Your Idea

    Make sure you build fact-based, logical support as the underpinning for your idea. If the facts aren’t readily available, look for new or nontraditional information sources. Assemble the information you need to develop a fact-based case for why your idea will deliver results the organization needs.

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    2. Link Emotions to the Facts Supporting Your Idea

    Think about the world’s great stories. Very few are made up solely of facts. They all are strongly rooted in characters and emotions. Develop the most compelling storyline which makes sense with your idea and creates emotional connections to it among potential supporters.

    3. Depict Your Idea

    Based on whatever is appropriate, create an early mock up of what you’re trying to accomplish. It could be a picture, a storyboard, a video, or an actual prototype, among other things. Help others buy-in to your idea by making it easy to interact with an early version of the end result you’re attempting to deliver.

    4. Create a Clear Implementation Roadmap

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    If there aren’t obvious steps for how an idea can become reality, it may be dead on arrival in an organization. Break down the “how-to’s” behind your idea so key stakeholders can clearly see the effort and investment necessary to bring an idea to fruition.

    5. Make Your Idea Easier to Support

    Do the groundwork to make choosing your idea easy for decision makers by removing as many obstacles as possible. Think about whether it makes sense to break your idea up into easier to digest (i.e., support, fund, implement) pieces. Maybe you can better sell your idea by going the Goldilocks route, with “too much” and “too little” versions surrounding the option you want. Push for the BIG idea, but be happy to settle for the “just right” option in between.

    6. Quietly Build Your Support One-by-One

    Rather than waiting for a big meeting to introduce your idea and see how things go, build your support person-by-person ahead of time. Talk to individuals in advance, share where you’re headed, and solicit both input and support. If someone is supportive individually but becomes antagonistic or noncommittal in a later “big meeting,” you can always tactfully refresh their memory about an earlier favorable position.

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    7. Be Ready for the Right Moment

    Some ideas will be ahead of their time when you’re working on them. Keep going. Perform all the preparation, get your assumptions and ideas challenged by others, and make refinements. Then read the organizational or market tea leaves as best you can so you’re ready to introduce the idea when it’s really the right time.

    8. Secure Visible Third-Party Validation for Your Idea

    It always helps to have an influential spokesperson backing your idea. Inside an organization, your third-party validation may not be from a TV star; it’s likely to come from senior leaders willing to expend their political capital to support good things for the organization. Identify who the key influencers are and start building their interest and support for your idea.

    9. Pick a Different Salesperson

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    It could be someone else can run with your idea more effectively than you. If you think that’s the case, consider recruiting THAT person to be the salesperson. Or maybe even give the idea away to someone who can nurture and develop it better than you can. If you’re really interested in bettering the organization first and foremost, seeing the idea pushed forward and implemented by someone else should be more important than retaining ownership of a great idea which never sees the light of day.

    Summary

    These strategies are a starting point. Adapt, combine, or pull them apart so they’ll work most effectively in your organization to take full advantage of successful new ideas.

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    Last Updated on February 11, 2021

    Easily Misunderstood by Others? 6 Barriers You Should Overcome to Make Communication Less Frustrating

    Easily Misunderstood by Others? 6 Barriers You Should Overcome to Make Communication Less Frustrating

    How often have you said something simple, only to have the person who you said this to misunderstand it or twist the meaning completely around? Nodding your head in affirmative? Then this means that you are being unclear in your communication.

    Communication should be simple, right? It’s all about two people or more talking and explaining something to the other. The problem lies in the talking itself, somehow we end up being unclear, and our words, attitude or even the way of talking becomes a barrier in communication, most of the times unknowingly. We give you six common barriers to communication, and how to get past them; for you to actually say what you mean, and or the other person to understand it as well…

    The 6 Walls You Need to Break Down to Make Communication Effective

    Think about it this way, a simple phrase like “what do you mean” can be said in many different ways and each different way would end up “communicating” something else entirely. Scream it at the other person, and the perception would be anger. Whisper this is someone’s ear and others may take it as if you were plotting something. Say it in another language, and no one gets what you mean at all, if they don’t speak it… This is what we mean when we say that talking or saying something that’s clear in your head, many not mean that you have successfully communicated it across to your intended audience – thus what you say and how, where and why you said it – at times become barriers to communication.[1]

    Perceptual Barrier

    The moment you say something in a confrontational, sarcastic, angry or emotional tone, you have set up perceptual barriers to communication. The other person or people to whom you are trying to communicate your point get the message that you are disinterested in what you are saying and sort of turn a deaf ear. In effect, you are yelling your point across to person who might as well be deaf![2]

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    The problem: When you have a tone that’s not particularly positive, a body language that denotes your own disinterest in the situation and let your own stereotypes and misgivings enter the conversation via the way you talk and gesture, the other person perceives what you saying an entirely different manner than say if you said the same while smiling and catching their gaze.

    The solution: Start the conversation on a positive note, and don’t let what you think color your tone, gestures of body language. Maintain eye contact with your audience, and smile openly and wholeheartedly…

    Attitudinal Barrier

    Some people, if you would excuse the language, are simply badass and in general are unable to form relationships or even a common point of communication with others, due to their habit of thinking to highly or too lowly of them. They basically have an attitude problem – since they hold themselves in high esteem, they are unable to form genuine lines of communication with anyone. The same is true if they think too little of themselves as well.[3]

    The problem: If anyone at work, or even in your family, tends to roam around with a superior air – anything they say is likely to be taken by you and the others with a pinch, or even a bag of salt. Simply because whenever they talk, the first thing to come out of it is their condescending attitude. And in case there’s someone with an inferiority complex, their incessant self-pity forms barriers to communication.

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    The solution: Use simple words and an encouraging smile to communicate effectively – and stick to constructive criticism, and not criticism because you are a perfectionist. If you see someone doing a good job, let them know, and disregard the thought that you could have done it better. It’s their job so measure them by industry standards and not your own.

    Language Barrier

    This is perhaps the commonest and the most inadvertent of barriers to communication. Using big words, too much of technical jargon or even using just the wrong language at the incorrect or inopportune time can lead to a loss or misinterpretation of communication. It may have sounded right in your head and to your ears as well, but if sounded gobbledygook to the others, the purpose is lost.

    The problem: Say you are trying to explain a process to the newbies and end up using every technical word and industry jargon that you knew – your communication has failed if the newbie understood zilch. You have to, without sounding patronizing, explain things to someone in the simplest language they understand instead of the most complex that you do.

    The solution: Simplify things for the other person to understand you, and understand it well. Think about it this way: if you are trying to explain something scientific to a child, you tone it down to their thinking capacity, without “dumbing” anything down in the process.[4]

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    Emotional Barrier

    Sometimes, we hesitate in opening our mouths, for fear of putting our foot in it! Other times, our emotional state is so fragile that we keep it and our lips zipped tightly together lest we explode. This is the time that our emotions become barriers to communication.[5]

    The problem: Say you had a fight at home and are on a slow boil, muttering, in your head, about the injustice of it all. At this time, you have to give someone a dressing down over their work performance. You are likely to transfer at least part of your angst to the conversation then, and talk about unfairness in general, leaving the other person stymied about what you actually meant!

    The solution: Remove your emotions and feelings to a personal space, and talk to the other person as you normally would. Treat any phobias or fears that you have and nip them in the bud so that they don’t become a problem. And remember, no one is perfect.

    Cultural Barrier

    Sometimes, being in an ever-shrinking world means that inadvertently, rules can make cultures clash and cultural clashes can turn into barriers to communication. The idea is to make your point across without hurting anyone’s cultural or religious sentiments.

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    The problem: There are so many ways culture clashes can happen during communication and with cultural clashes; it’s not always about ethnicity. A non-smoker may have problems with smokers taking breaks; an older boss may have issues with younger staff using the Internet too much.

    The solution: Communicate only what is necessary to get the point across – and eave your personal sentiments or feelings out of it. Try to be accommodative of the other’s viewpoint, and in case you still need to work it out, do it one to one, to avoid making a spectacle of the other person’s beliefs.[6]

    Gender Barrier

    Finally, it’s about Men from Mars and Women from Venus. Sometimes, men don’t understand women and women don’t get men – and this gender gap throws barriers in communication. Women tend to take conflict to their graves, literally, while men can move on instantly. Women rely on intuition, men on logic – so inherently, gender becomes a big block in successful communication.[7]

    The problem: A male boss may inadvertently rub his female subordinates the wrong way with anti-feminism innuendoes, or even have problems with women taking too many family leaves. Similarly, women sometimes let their emotions get the better of them, something a male audience can’t relate to.

    The solution: Talk to people like people – don’t think or classify them into genders and then talk accordingly. Don’t make comments or innuendos that are gender biased – you don’t have to come across as an MCP or as a bra-burning feminist either. Keep gender out of it.

    And remember, the key to successful communication is simply being open, making eye contact and smiling intermittently. The battle is usually half won when you say what you mean in simple, straightforward words and keep your emotions out of it.

    Reference

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