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7 Things You Must Do Right After Writing a Blog Post

7 Things You Must Do Right After Writing a Blog Post


    Your jedi-like focus has finally paid off. You’ve run spell check and consulted your thesaurus.

    But wait…before you hit that publish button and close your laptop, you should know that there’s more to a great blog post than just writing it.

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    Because no matter how amazing your writing is, very few people will discover it by chance.

    If you want the shares, the comments, and the subscribers, you’ve got to take the steps to put it out there. And it doesn’t have to be a timesuck of an event.

    Here are seven simple things you can do in 60 minutes flat that will get you more exposure for each and every blog post you write:

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    1. Linking to other posts on your blog (5 minutes)

    Find 2-3 older posts on your blog that relate to what you’re writing about, then link to them. Not only does this pass a little bit of SEO link juice to lower-ranking pages, it gives your readers an easy way to find other articles on your blog that are related to what they’ve already shown an interest in.

    2. Optimizing your post for one keyword (10 minutes)

    Do about 5 minutes of keyword research on your post’s topic. Then, spend another 5 minutes integrating that keyword into your post title, url, meta description and tags. This will make it a lot easier for people to find your post in search engine results.

    3. Miniaturizing your url  (5 minutes)

    Before you share the link to your post, plug the url into a shortener like bit.ly. Use the shorthand link whenever you share. This is useful because it not only accommodates the character limit of status updates on Twitter and Facebook, but it also allows you to easily track clicks and shares of your link.

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    4. Social media sharing (10 minutes)

    Share the link to your post on your Facebook business/fan page, Twitter, and relevant Linked In groups. Just remember that social media isn’t a one way street; resist the urge to copy-paste the standalone link and be done with it. Ask a question that your post answers, or solicit feedback on a specific issue it tackles, then use that as a teaser to accompany your link.

    5. Social bookmarkinging (5 minutes)

    Bookmark your link on Digg and Stumbleupon. But also remember that your content won’t go far on these sites unless you actively participate and also share useful content that’s not your own.

    6. Getting personal (5 minutes)

    Email to RSS is a good idea, as is letting your email subscribers know about new content when it’s posted. But another great way to get your content out there is to give it a personal touch. If you know someone who would genuinely find it helpful, send them a personalized message and let them know. If the information actually helps them out, they’re highly likely to share it.

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    7. Commenting on relevant blog posts (20 minutes)

    Do a quick Google search for the top results on your post’s specific topic. Leave a comment on 2-3 that you found really interesting. If you present an insightful point of view, new angle, or solve a problem that wasn’t covered in the post you’re commenting on, visitors of that blog will naturally want to visit your blog to see what you have to say.

    (Photo credit: Blog Button via Shutterstock)

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    Last Updated on December 2, 2018

    7 Public Speaking Techniques To Help Connect With Your Audience

    7 Public Speaking Techniques To Help Connect With Your Audience

    When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

    You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

    1. Connecting them with each other

    Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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    It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

    2. Connect with their emotions

    Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

    For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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    3. Keep going back to the beginning

    Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

    On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

    4. Link to your audience’s motivation

    After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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    Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

    5. Entertain them

    While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

    Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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    6. Appeal to loyalty

    Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

    In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

    7. Tell them the benefits of the presentation

    Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

    Featured photo credit: Flickr via farm4.staticflickr.com

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