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6 Ways to Make Your Daily Social Media Activities More Productive with Buffer

6 Ways to Make Your Daily Social Media Activities More Productive with Buffer

    There were some stunning facts released recently from both Twitter and Facebook:

    Twitter is on track to hit 500 million accounts by February. At the same time, Facebook is looking at hitting 1 billion users in August.

    On top of this, it seems as if every day there are plenty of success stories of how people found a job through Twitter, how they found new clients or speaking gigs via Facebook, or connected to new people to expand their network. So the benefits from using social networks professionally are extremely powerful. Yet building up your personal brand through Twitter and Facebook is often a hard and time consuming task.

    So here are 6 tips on helping you build a stronger personal brand on Twitter and Facebook by saving time on posting and growing your network.

    1. Post Tweets at a better time – from any website with Buffer

    The key app I am using to make my day to day social media activities more painless is Buffer. It is a new way to tweet and post to Facebook at better times. You simply add tweets to your queue and they are “automagically” scheduled to be posted spaced out over the course of the day.

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      You can add updates from any website with the handy browser extensions (Chrome, Safari or Firefox). All you do is click the Buffer icon whenever you want to share an article, and click “add to Buffer”. In a recent study, Buffer has shown to improve clicks on your Tweets by 200% and get you (on average) double the number of retweets. All simply by filling up your Buffer and letting it do its work.

      2. Use ifttt & Buffer to put Twitter to work for you

      Another app that has facilitated my life greatly is called ifttt (“if this then that”). It allows you to connect any two web services together and combine their powers. Here are a few examples on what ifttt allows you to do:

      • You star something in Google Reader –> It is added as a Tweet to your Buffer
      • You take a picture with Instagram –> it is added to your Dropbox
      • Save a bookmark to Delicious –> Add as a Facebook post to Buffer

         

        Overall I found that ifttt just streamlines the process of using Twitter and social media in an incredible way. The best part? There are absolutely no boundaries of which types of “recipes” you can create. Be sure to check it out.

        3. Add to Buffer right from Twitter.com

        Another powerful way to make keeping in touch with your followers is to use Buffer’s functionality to schedule retweets right from Twitter.com. By installing the browser extension for Chrome, Firefox or Chrome, you will get a new little Buffer icon right inside Twitter.com

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          What I like to do then is browse my Twitter stream and whenever a Tweet is worthy of a retweet, I can hit the Buffer icon. That way I can spend a few minutes on Twitter and add 5 or so retweets to my Buffer, without ever flooding my stream.

          4. Post Tweets at optimal times with SocialBro

          This next tip involves the use of an awesome app I started to use a few weeks back called SocialBro. Amongst lots of great analytics insights, the app looks at your followers and finds out the best time to tweet for you.

            Once you receive your report for best tweeting times, you can click the “configure in Buffer” button. It will set your top tweeting times as a schedule inside Buffer. From now on, all you have to do is add tweets to your Buffer and they are posted for you at these optimal times.

            5. Add to Buffer form Flipboard, Zite and Pulse

            The one feature I couldn’t live without when reading on Flipboard or Zite is the ability to email in Tweets and Facebook posts right from the articles you are reading. On your iPad, just tap the “email link” as shown below. You can then type in your secret Buffer email and send it off.

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              Once you find your secret Buffer email you just hit the email link whenever you find an interesting post. Buffer will automatically recognize which email address your updates are coming from. It will put the subject line as the title of the tweet. At the same time, it also grabs the link from the body of the email and shortens it for you.

              So all you have to do is hit “send” and a new tweet lands in your Buffer. Handy right?

              There are also mobile apps available for your Buffer account. It means you can add Facebook updates or tweet to your Buffer while on the go easily.

              Both the Android app and iPhone app have the functionality of adding articles right from the browser to your Buffer. Whenever you are reading a post, just click the “share” menu in Android and you can add the tweet to your Buffer.

              I have a 15 minute train ride every morning. That’s a fantastic chance to browse the latest articles and add everything I like to my Buffer. It keeps my stream steady and my followers posted with the latest stuff I have found helpful. And best of all — it never overwhelms them with too much content in too little time.

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              6. Track your clicks, retweets and reach of Tweets

              One saying that I always bear in my mind is a quote I first heard from Tim Ferriss:

              “You can’t improve what you can’t measure.”

              So tracking how well you are performing on Twitter and Facebook is the only way to also get better with your tactics. Buffer comes with a handy analytics feature. Every tweet you send with the sharing platform will be tracked for you.

              You will know how many clicks, retweets and reach you have received and — most importantly — who has retweeted, “favorited” and replied to your tweets. You can follow new folks that have retweeted you right from there or thank them for it.

                With just one glance at your tweets you can see which ones are getting the most clicks. I have found this to be a great way to focus on improving your tweet copywriting, as you are constantly reminded what your followers are most interested in.

                The Power of Growing Your Social Media Accounts.

                Having a solid following on both Twitter and Facebook has proven to be extremely helpful for me. Whenever there is an issue that arises or help I might need, I can just send out a quick tweet or post to Facebook and there will be a ton of replies. Over the past 10 months, I have grown my audience on Twitter to around 5000 people, purely by providing interesting content through Buffer.

                Do you think some of the above tips can help to make you more productive using Twitter and Facebook? What other methods are you using to grow your audience?

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                Last Updated on June 24, 2019

                Why Social Media Might Be Causing Depression

                Why Social Media Might Be Causing Depression

                A study [1] published in Depression and Anxiety found that social media users are more likely to be depressed. This was just one of the huge number of studies linking social media and depression[2] . But why exactly do platforms like Facebook and Instagram make people so unhappy? Well, we don’t know yet for sure, but there are some explanations.

                Social Media Could Lead to Depression

                Depression is a serious medical condition that affects how you think, feel, and behave. Social media may lead to depression in predisposed individuals or make existing symptoms of depression[3] worse explains[4] the study above’s senior author Dr. Brian Primack. So, the problem may not be in social media per se, but how we use it.

                Signs You’re Suffering From “Social Media Depression”

                If you feel like social media is having a negative impact on your mood, then you may be suffering from “social media depression.” Look for symptoms like:

                • low self-esteem,

                • negative self-talk,

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                • a low mood,

                • irritability,

                • a lack of interest in activities once enjoyed,

                • and social withdrawal.

                If you’ve had these symptoms for more than two weeks and if this is how you feel most of the time, then you are likely depressed. Although “social media depression “is not a term recognized in the medical setting, social media depression seems to be a real phenomenon affecting around 50% of social media users. As explained in a review study[5] published in Cyberpsychology, Behavior, and Social Networking, if a person has a certain predisposition to depression and other mental disorders, social media use may only worsen their mental health.

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                Social Media Could Crush Self-Esteem

                We know that social media and depression are in some way linked, but why is this so? Well, according to Igor Pantic, MD, Ph.D.[6], social media use skews your perception about other people’s lives and traits. To explain this further, most people like to portray an idealized image of their lives, personal traits, and appearance on sites like Facebook and Instagram. If you confuse this idealized image with reality, you may be under the false impression that everyone is better than you which can crush your self-esteem and lead to depression. This is especially true for teens and young adults who are more likely to compare themselves to others. If you already suffer from low self-esteem, the illusion that everyone has it better off than you will just make you feel worse.

                Causing Social Isolation and Other Negative Emotions

                Another commonly cited reason for the negative impact of social media on mental health is its link with social isolation. Depressed people are more likely to isolate themselves socially and chose only to interact indirectly through social media platforms. But communication online tends to be superficial and is lacking when compared to real-life interaction explains Panic. What this means is not that social media leads to isolation but the other way around, possibly explaining why we find so many depressed persons on these sites.

                Lastly, social media use may generate negative emotions in you like envy, jealousy, dislike, loneliness, and many others and this may worsen your depressive symptoms.

                Why We Need to Take This Seriously

                Both depression and social media use are on the rise according to epidemiological studies. Since each one has an impact on the other, we have to start thinking of healthier ways to use social media. Teens and young adults are especially vulnerable to the negative impact of social media on mental health.

                Advice on Social Media Use

                Although these findings did not provide any cause-effect explanation regarding Facebook and depression[7], they still do prove that social media use may not be a good way to handle depression. For this reason, the leading authors of these studies gave some suggestions as to how clinicians and people can make use of such findings.

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                One suggestion is that clinicians should ask patients about their social media habits. Then they can advise them on how to change their outlook on social media use or even suggest limiting their time spent on social media.

                Some social media users may also exhibit addictive behavior; they may spend too much time due to compulsive urges. Any compulsive behavior is bound to lead to feelings of guilt which can worsen depressive symptoms.

                Having Unhealthy Relationship with Social Media

                If you feel like your relationship with social media is unhealthy, then consider the advice on healthy social media use provided by psychology experts from Links Psychology[8]:

                Avoid negative social comparison – always keep in mind that how people portray themselves and their lives on social media is not a realistic picture, but rather an idealized one. Also, avoid comparing yourself to others because this behavior can lead to negative self-talk.

                Remember that social media is not a replacement for real life – Social media is great for staying in touch and having fun, but it should never replace real-world interactions.

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                Avoid releasing personal information – For your safety and privacy, make sure to be careful with what you post online.

                Report users who bully and harass you – It’s easy to be a bully in the anonymous and distant world of social media. Don’t take such offense personally and report those who abuse social media to harass others.

                The bits of advice listed above can help you establish a healthy relationship with social media. Always keep these things in mind to avoid losing an objective perspective of what social media is and how it is different from real life. If you are currently suffering from depression, talk to your doctor about what is bothering you so that you can get the treatment you need to get better. Tell your doctor about your social media use and see if they could give you some advice on this topic.

                Reference

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