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6 Ways to Make Your Daily Social Media Activities More Productive with Buffer

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6 Ways to Make Your Daily Social Media Activities More Productive with Buffer

    There were some stunning facts released recently from both Twitter and Facebook:

    Twitter is on track to hit 500 million accounts by February. At the same time, Facebook is looking at hitting 1 billion users in August.

    On top of this, it seems as if every day there are plenty of success stories of how people found a job through Twitter, how they found new clients or speaking gigs via Facebook, or connected to new people to expand their network. So the benefits from using social networks professionally are extremely powerful. Yet building up your personal brand through Twitter and Facebook is often a hard and time consuming task.

    So here are 6 tips on helping you build a stronger personal brand on Twitter and Facebook by saving time on posting and growing your network.

    1. Post Tweets at a better time – from any website with Buffer

    The key app I am using to make my day to day social media activities more painless is Buffer. It is a new way to tweet and post to Facebook at better times. You simply add tweets to your queue and they are “automagically” scheduled to be posted spaced out over the course of the day.

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      You can add updates from any website with the handy browser extensions (Chrome, Safari or Firefox). All you do is click the Buffer icon whenever you want to share an article, and click “add to Buffer”. In a recent study, Buffer has shown to improve clicks on your Tweets by 200% and get you (on average) double the number of retweets. All simply by filling up your Buffer and letting it do its work.

      2. Use ifttt & Buffer to put Twitter to work for you

      Another app that has facilitated my life greatly is called ifttt (“if this then that”). It allows you to connect any two web services together and combine their powers. Here are a few examples on what ifttt allows you to do:

      • You star something in Google Reader –> It is added as a Tweet to your Buffer
      • You take a picture with Instagram –> it is added to your Dropbox
      • Save a bookmark to Delicious –> Add as a Facebook post to Buffer

         

        Overall I found that ifttt just streamlines the process of using Twitter and social media in an incredible way. The best part? There are absolutely no boundaries of which types of “recipes” you can create. Be sure to check it out.

        3. Add to Buffer right from Twitter.com

        Another powerful way to make keeping in touch with your followers is to use Buffer’s functionality to schedule retweets right from Twitter.com. By installing the browser extension for Chrome, Firefox or Chrome, you will get a new little Buffer icon right inside Twitter.com

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          What I like to do then is browse my Twitter stream and whenever a Tweet is worthy of a retweet, I can hit the Buffer icon. That way I can spend a few minutes on Twitter and add 5 or so retweets to my Buffer, without ever flooding my stream.

          4. Post Tweets at optimal times with SocialBro

          This next tip involves the use of an awesome app I started to use a few weeks back called SocialBro. Amongst lots of great analytics insights, the app looks at your followers and finds out the best time to tweet for you.

            Once you receive your report for best tweeting times, you can click the “configure in Buffer” button. It will set your top tweeting times as a schedule inside Buffer. From now on, all you have to do is add tweets to your Buffer and they are posted for you at these optimal times.

            5. Add to Buffer form Flipboard, Zite and Pulse

            The one feature I couldn’t live without when reading on Flipboard or Zite is the ability to email in Tweets and Facebook posts right from the articles you are reading. On your iPad, just tap the “email link” as shown below. You can then type in your secret Buffer email and send it off.

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              Once you find your secret Buffer email you just hit the email link whenever you find an interesting post. Buffer will automatically recognize which email address your updates are coming from. It will put the subject line as the title of the tweet. At the same time, it also grabs the link from the body of the email and shortens it for you.

              So all you have to do is hit “send” and a new tweet lands in your Buffer. Handy right?

              There are also mobile apps available for your Buffer account. It means you can add Facebook updates or tweet to your Buffer while on the go easily.

              Both the Android app and iPhone app have the functionality of adding articles right from the browser to your Buffer. Whenever you are reading a post, just click the “share” menu in Android and you can add the tweet to your Buffer.

              I have a 15 minute train ride every morning. That’s a fantastic chance to browse the latest articles and add everything I like to my Buffer. It keeps my stream steady and my followers posted with the latest stuff I have found helpful. And best of all — it never overwhelms them with too much content in too little time.

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              6. Track your clicks, retweets and reach of Tweets

              One saying that I always bear in my mind is a quote I first heard from Tim Ferriss:

              “You can’t improve what you can’t measure.”

              So tracking how well you are performing on Twitter and Facebook is the only way to also get better with your tactics. Buffer comes with a handy analytics feature. Every tweet you send with the sharing platform will be tracked for you.

              You will know how many clicks, retweets and reach you have received and — most importantly — who has retweeted, “favorited” and replied to your tweets. You can follow new folks that have retweeted you right from there or thank them for it.

                With just one glance at your tweets you can see which ones are getting the most clicks. I have found this to be a great way to focus on improving your tweet copywriting, as you are constantly reminded what your followers are most interested in.

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                The Power of Growing Your Social Media Accounts.

                Having a solid following on both Twitter and Facebook has proven to be extremely helpful for me. Whenever there is an issue that arises or help I might need, I can just send out a quick tweet or post to Facebook and there will be a ton of replies. Over the past 10 months, I have grown my audience on Twitter to around 5000 people, purely by providing interesting content through Buffer.

                Do you think some of the above tips can help to make you more productive using Twitter and Facebook? What other methods are you using to grow your audience?

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                6 Ways to Make Your Daily Social Media Activities More Productive with Buffer

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                Last Updated on July 20, 2021

                How to Overcome the Fear of Public Speaking (A Step-by-Step Guide)

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                How to Overcome the Fear of Public Speaking (A Step-by-Step Guide)

                You’re standing behind the curtain, just about to make your way on stage to face the many faces half-shrouded in darkness in front of you. As you move towards the spotlight, your body starts to feel heavier with each step. A familiar thump echoes throughout your body – your heartbeat has gone off the charts.

                Don’t worry, you’re not the only one with glossophobia(also known as speech anxiety or the fear of speaking to large crowds). Sometimes, the anxiety happens long before you even stand on stage.

                Your body’s defence mechanism responds by causing a part of your brain to release adrenaline into your blood – the same chemical that gets released as if you were being chased by a lion.

                Here’s a step-by-step guide to help you overcome your fear of public speaking:

                1. Prepare yourself mentally and physically

                According to experts, we’re built to display anxiety and to recognize it in others. If your body and mind are anxious, your audience will notice. Hence, it’s important to prepare yourself before the big show so that you arrive on stage confident, collected and ready.

                “Your outside world is a reflection of your inside world. What goes on in the inside, shows on the outside.” – Bob Proctor

                Exercising lightly before a presentation helps get your blood circulating and sends oxygen to the brain. Mental exercises, on the other hand, can help calm the mind and nerves. Here are some useful ways to calm your racing heart when you start to feel the butterflies in your stomach:

                Warming up

                If you’re nervous, chances are your body will feel the same way. Your body gets tense, your muscles feel tight or you’re breaking in cold sweat. The audience will notice you are nervous.

                If you observe that this is exactly what is happening to you minutes before a speech, do a couple of stretches to loosen and relax your body. It’s better to warm up before every speech as it helps to increase the functional potential of the body as a whole. Not only that, it increases muscle efficiency, improves reaction time and your movements.

                Here are some exercises to loosen up your body before show time:

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                1. Neck and shoulder rolls – This helps relieve upper body muscle tension and pressure as the rolls focus on rotating the head and shoulders, loosening the muscle. Stress and anxiety can make us rigid within this area which can make you feel agitated, especially when standing.
                2. Arm stretches – We often use this part of our muscles during a speech or presentation through our hand gestures and movements. Stretching these muscles can reduce arm fatigue, loosen you up and improve your body language range.
                3. Waist twists – Place your hands on your hips and rotate your waist in a circular motion. This exercise focuses on loosening the abdominal and lower back regions which is essential as it can cause discomfort and pain, further amplifying any anxieties you may experience.

                Stay hydrated

                Ever felt parched seconds before speaking? And then coming up on stage sounding raspy and scratchy in front of the audience? This happens because the adrenaline from stage fright causes your mouth to feel dried out.

                To prevent all that, it’s essential we stay adequately hydrated before a speech. A sip of water will do the trick. However, do drink in moderation so that you won’t need to go to the bathroom constantly.

                Try to avoid sugary beverages and caffeine, since it’s a diuretic – meaning you’ll feel thirstier. It will also amplify your anxiety which prevents you from speaking smoothly.

                Meditate

                Meditation is well-known as a powerful tool to calm the mind. ABC’s Dan Harris, co-anchor of Nightline and Good Morning America weekend and author of the book titled10% Happier , recommends that meditation can help individuals to feel significantly calmer, faster.

                Meditation is like a workout for your mind. It gives you the strength and focus to filter out the negativity and distractions with words of encouragement, confidence and strength.

                Mindfulness meditation, in particular, is a popular method to calm yourself before going up on the big stage. The practice involves sitting comfortably, focusing on your breathing and then bringing your mind’s attention to the present without drifting into concerns about the past or future – which likely includes floundering on stage.

                Here’s a nice example of guided meditation before public speaking:

                2. Focus on your goal

                One thing people with a fear of public speaking have in common is focusing too much on themselves and the possibility of failure.

                Do I look funny? What if I can’t remember what to say? Do I look stupid? Will people listen to me? Does anyone care about what I’m talking about?’

                Instead of thinking this way, shift your attention to your one true purpose – contributing something of value to your audience.

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                Decide on the progress you’d like your audience to make after your presentation. Notice their movements and expressions to adapt your speech to ensure that they are having a good time to leave the room as better people.

                If your own focus isn’t beneficial and what it should be when you’re speaking, then shift it to what does. This is also key to establishing trust during your presentation as the audience can clearly see that you have their interests at heart.[1]

                3. Convert negativity to positivity

                There are two sides constantly battling inside of us – one is filled with strength and courage while the other is doubt and insecurities. Which one will you feed?

                ‘What if I mess up this speech? What if I’m not funny enough? What if I forget what to say?’

                It’s no wonder why many of us are uncomfortable giving a presentation. All we do is bring ourselves down before we got a chance to prove ourselves. This is also known as a self-fulfilling prophecy – a belief that comes true because we are acting as if it already is. If you think you’re incompetent, then it will eventually become true.

                Motivational coaches tout that positive mantras and affirmations tend to boost your confidents for the moments that matter most. Say to yourself: “I’ll ace this speech and I can do it!”

                Take advantage of your adrenaline rush to encourage positive outcome rather than thinking of the negative ‘what ifs’.

                Here’s a video of Psychologist Kelly McGonigal who encourages her audience to turn stress into something positive as well as provide methods on how to cope with it:

                4. Understand your content

                Knowing your content at your fingertips helps reduce your anxiety because there is one less thing to worry about. One way to get there is to practice numerous times before your actual speech.

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                However, memorizing your script word-for-word is not encouraged. You can end up freezing should you forget something. You’ll also risk sounding unnatural and less approachable.

                “No amount of reading or memorizing will make you successful in life. It is the understanding and the application of wise thought that counts.” – Bob Proctor

                Many people unconsciously make the mistake of reading from their slides or memorizing their script word-for-word without understanding their content – a definite way to stress themselves out.

                Understanding your speech flow and content makes it easier for you to convert ideas and concepts into your own words which you can then clearly explain to others in a conversational manner. Designing your slides to include text prompts is also an easy hack to ensure you get to quickly recall your flow when your mind goes blank.[2]

                One way to understand is to memorize the over-arching concepts or ideas in your pitch. It helps you speak more naturally and let your personality shine through. It’s almost like taking your audience on a journey with a few key milestones.

                5. Practice makes perfect

                Like most people, many of us are not naturally attuned to public speaking. Rarely do individuals walk up to a large audience and present flawlessly without any research and preparation.

                In fact, some of the top presenters make it look easy during showtime because they have spent countless hours behind-the-scenes in deep practice. Even great speakers like the late John F. Kennedy would spend months preparing his speech beforehand.

                Public speaking, like any other skill, requires practice – whether it be practicing your speech countless of times in front of a mirror or making notes. As the saying goes, practice makes perfect!

                6. Be authentic

                There’s nothing wrong with feeling stressed before going up to speak in front of an audience.

                Many people fear public speaking because they fear others will judge them for showing their true, vulnerable self. However, vulnerability can sometimes help you come across as more authentic and relatable as a speaker.

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                Drop the pretence of trying to act or speak like someone else and you’ll find that it’s worth the risk. You become more genuine, flexible and spontaneous, which makes it easier to handle unpredictable situations – whether it’s getting tough questions from the crowd or experiencing an unexpected technical difficulty.

                To find out your authentic style of speaking is easy. Just pick a topic or issue you are passionate about and discuss this like you normally would with a close family or friend. It is like having a conversation with someone in a personal one-to-one setting. A great way to do this on stage is to select a random audience member(with a hopefully calming face) and speak to a single person at a time during your speech. You’ll find that it’s easier trying to connect to one person at a time than a whole room.

                With that said, being comfortable enough to be yourself in front of others may take a little time and some experience, depending how comfortable you are with being yourself in front of others. But once you embrace it, stage fright will not be as intimidating as you initially thought.

                Presenters like Barack Obama are a prime example of a genuine and passionate speaker:

                7. Post speech evaluation

                Last but not the least, if you’ve done public speaking and have been scarred from a bad experience, try seeing it as a lesson learned to improve yourself as a speaker.

                Don’t beat yourself up after a presentation

                We are the hardest on ourselves and it’s good to be. But when you finish delivering your speech or presentation, give yourself some recognition and a pat on the back.

                You managed to finish whatever you had to do and did not give up. You did not let your fears and insecurities get to you. Take a little more pride in your work and believe in yourself.

                Improve your next speech

                As mentioned before, practice does make perfect. If you want to improve your public speaking skills, try asking someone to film you during a speech or presentation. Afterwards, watch and observe what you can do to improve yourself next time.

                Here are some questions you can ask yourself after every speech:

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                • How did I do?
                • Are there any areas for improvement?
                • Did I sound or look stressed?
                • Did I stumble on my words? Why?
                • Was I saying “um” too often?
                • How was the flow of the speech?

                Write everything you observed down and keep practicing and improving. In time, you’ll be able to better manage your fears of public speaking and appear more confident when it counts.

                If you want even more tips about public speaking or delivering a great presentation, check out these articles too:

                Reference

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