Advertising
Advertising

6 Tips for Writing Emails That Will Get Opened

6 Tips for Writing Emails That Will Get Opened


    Email is my favourite medium of communication.

    It’s personal, easy to execute and takes little time. In today’s world, it is the easiest way to get in touch with somebody…no doubt about it. However, it does take a bit of planning and requires you to put in some thought before you actually compose a message. Your friends and family may be delighted to receive an email from you, but this might not be the case when you are writing with a business purpose in mind.

    The more influential a person is, the busier they are. They might be receiving hundreds of emails in a single day. Unlike most people, they don’t open each and every single email; instead they scan through the subject lines to see which ones catch their eye.

    Advertising

    You won’t get any closer to your goals unless they actually open your email – and read it. Here are 6 tips that will greatly increase your chances of emails being read — and responded to.

    1. Clarity of Purpose

    Before you even put your fingers on the keyboard, think why you want to write the email (its purpose) and what you want the recipient to do (action). Gather all the information you need to provide.

    Here are some reasons why you want to approach someone who is very important to you:

    • Get in touch with an A-list blogger to pitch a guest post
    • Let a famous author know how much you admire their work
    • Seek a referral from someone
    • Want to interview somebody important
    • Approach a prospect to sell your services

    Notice all the reasons for connecting with someone are vastly different from each other. By being clear in your head you can produce coherent, concise, and effective emails.

    Advertising

    2. Effective Subject Line

    Compose a subject line that tells them why they need to open the email. Do not send out messages with vague or dogdy subject lines:

    • Please read this (or) Can I have 20 seconds of your time? (Don’t beg for attention)
    • Very urgent (Unless it is, and it will still benefit by adding more information)
    • Hello (Refrain from one word subject lines that say nothing about the message inside)
    • Can I take you for lunch to pick your brain? (Making a request is a huge no-no!)
    • Invitation to join our affiliate program (Making the message sound like it is automated and coming from a website or an online service)
    • Free gift for you inside (Spammy – avoid at all costs even if you are sending a token of appreciation)

    Say what you need to say immediately, preferably in the subject line if possible. People are too busy these days and if your subject doesn’t interest them, they will not click on it. Write a subject line that sums up the purpose of your email (refer to point 1). If you are not entirely clear on your message, you will find it hard to write an interesting subject line that will entice the reader to open it.

    3. A Friendly Salutation/Get to the Point Quickly

    When writing to someone you don’t know, it is better to start with a ‘Hello’ instead of saying ‘Dear Mr Smith’. This is too formal and out of place for informal communication such as email. When you write to someone known to you, just say ‘Hi (Name)’. Don’t try and go overboard unless you know them outside of professional circles.

    Email is meant for simple, quick communication. Say what you want to say, say it quickly, and say it just once.

    Advertising

    4. Clear Communication

    Make the purpose of your email clear. Let them know how it relates to them, otherwise your email will get deleted in short order.

    They can’t see your body language or tone of your voice to gauge whether you are kidding or not. There is a greater possibility of your emails being misread. Jokes usually do not transfer well, especially when writing to somebody for the first time.

    Remember these principles of effective communication:

    • Replace longer words with shorter ones.
    • Keep your sentences short; use fewer and shorter paragraphs.
    • Break up your paragraphs and use bullet points to make it easier to read on the screen.
    • Pay attention to your spelling and grammar.
    • Edit for jargon. If not, you convey lack of attention to detail and may portray an unprofessional image.
    • Keep it brief, short and concise. Don’t ramble.
    • Give complete information; the recipient should not have to get back to you for more information. Avoid the possibility of confusion and delays.
    • Do not provide lengthy background information. Attach a file if extra information is required.
    • When writing in response to somebody’s email, mirror their approach. How do they usually communicate with people? Did they write two sentences to your four paragraphs email? Match their style to achieve results of your writing efforts.

    5. Informal — Yet Courteous

    Write as if you are talking to them. Keep it conversational, yet never say anything you wouldn’t say to somebody’s face. When feeling emotional, write your email and save it as a draft. Go over it when you are feeling calmer and revise. Always write polite emails.

    Advertising

    Always think of email as being public. Presume any email you write can be read by anybody else — and write accordingly.

    6. Clear Plan of Action

    What do you want them to do?

    • Perform a specific action. They need to give you more details on a project.
    • Respond with information. They need to confirm if they are available for a conference call the next day.
    • Read only. They need to read your message to clearly understand something. No response is necessary. You are away and need to reschedule a meeting. You will contact again.

    End with short thank you. And don’t forget to add an email signature, your contact details, website, etc. Always write a business email with this point in mind: everyone is busy and gets a lot of email.

    Follow these tips and you’ll not only be able to send better emails, but you’ll send ones that are worth getting opened.

    (Photo credit: Button Mail via Shutterstock)

    More by this author

    Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science Quit Your Job If You Don’t Like It, No Matter What What Highly Successful People Do Every Day To Perform At Their Best How to Plan Your Life Goals and Actually Achieve Them in 7 Simple Steps Seven Budget-Friendly Things to do in San Juan, Puerto Rico

    Trending in Communication

    1 15 Inspiring Ideas to Boost Your Motivation for Success 2 How to Improve Communication Skills for Workplace Success 3 How to Turn Your Fear of Missing Out into a Joy of Missing Out 4 What Is Resilience and Why Is It Important? 5 Positive Motivation vs Negative Motivation: Which One Is Better?

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on April 11, 2019

    How to Improve Communication Skills for Workplace Success

    How to Improve Communication Skills for Workplace Success

    Possessing strong communication skills will help you in every phase of your life. This is especially true in the workplace.

    I have personally worked with several leaders who were masters of communication. A few were wonderful speakers who could tell a great story and get everyone in the room engaged. Those of us in attendance would walk away feeling inspired and eager to help with what came next. Others were very skilled at sharing a clear direction and job expectations.

    I knew exactly what was expected of me and how to achieve my goals. This was the foundation of an energized and vibrant role I was in. What I have found is strong communication skills are incredibly helpful and sometimes critical in how well we perform at work.

    Here we will take a look at how to improve communication skills for workplace success.

    How Communication Skills Help Your Success

    Strong communication skills pave the way for success in many ways. Let’s look at a few of the big ones.

    Create a Positive Experience

    Here are two examples of how well developed communication skills helps create a positive experience:

    When I first moved to the city I now live in, I began a job search. Prior to my first live interview, I was told an address to go to. Upon arriving at the address provided, I drove around and around attempting to find the location. After 15 minutes of circling and looking for the address, I finally grabbed a parking spot and set out on foot.

    What I discovered was the address was actually down an alley and only had the number over the door. No sign for the actual company. The person that gave me those very unclear directions provided a bad experience for me.

    Had they communicated the directions to get there in a clear manner, my experience would have been much better. Instead the entire experience started off poorly and colored the entire meeting.

    As a recruiter, I frequently provide potential candidates with information about a job I’m speaking to them about. In order to do this, I also provide a picture of the overall company, the group they might be joining, and how their role fits in and impacts the entire company.

    Time and time again I have been told by candidates that I have provided the clearest picture of a company and role they have ever heard. They have a positive experience when I clearly communicate to them. Even when the position does not work out for them, often times they will want to stay in touch with me due to the open communication and beneficial experience they had during the interviewing process.

    Advertising

    Strong communication skills will provide a positive experience in virtually any interaction you have with someone.

    Help Leadership Skills

    It’s certainly a skill all its own to be able to lead others.

    Being a mentor and guiding others towards success is a major hallmark of great leaders. Another characteristic of effective leaders is the ability to communicate clearly.

    As I referenced above, having a leader who can plainly articulate the company’s mission and direction goes a really long way towards being the Captain of the boat that others want to follow. It’s like saying “here’s our destination and this is how we are going to get there” in a way that everyone can get on board with.

    Another critical component of everyone helping to sail the boat in the right direction is knowing what your portion is all about. How are you helping the boat move towards its destination in the manner than is consistent with the leaders’ vision?

    If you have a boss or a manager that can show you what it takes for not only you to be successful, but also how your performance helps the company’s success then you’ve got a winner. A boss with superior communication skills.

    Build Better Teams

    Most of us work in teams of some sort or another. During the course of my career, I have led teams up to 80 and also been an individual contributor.

    In my individual contributor roles, I have been part of a larger team. Even if you are in business for yourself, you have to interact with others in one manner or another.

    If you have strong communication skills, it helps to build better teams. This is true whether you are in an IT department with 100 other fellow programmers or if you own your own business and have customers or vendors you communicate with.

    When you showcase your robust ability to communicate well with others while interacting with them, you are building a better team.

    Now let’s jump in to how to improve communication skills to help you pave the way for your workplace success.

    Advertising

    How to Improve Communication Skills for Workplace Success

    There are many tips, tricks, and techniques to improve communication skills. I don’t want to overwhelm you with too much information, so let’s focus on the things that will provide the biggest return on your time investment.

    Most of these tips will be fairly easy to become aware of but will take time and effort to implement. So let’s go!

    1. Listen

    Ever heard the saying you have two ears and one mouth for a reason? If you haven’t, then here’s the reason:

    Being a good listener is half the equation to being a good communicator.

    People who have the ability to really listen to someone can then actually answer questions in a meaningful way. If you don’t make the effort to actively listen, then you are really doing yourself and the other person a disservice in the communication department.

    Know that person who is chomping at the bit to open his or her mouth the second you stop talking? Don’t be that person. They haven’t listened to at least 1/2 of what you’ve said. Therefore the words that spill out of their mouth are going to be about 1/2 relevant to what you just said.

    Listen to someone completely and be comfortable with short periods of silence. Work on your listening skills first and foremost.

    2. Know Your Audience

    Knowing your audience is another critical component to having strong communication skills. The way you interact with your manager should be different than how you interact with your kids. This isn’t to say you need to be a different person with everyone you interact with. Far from it.

    Here is a good way to think about it:

    Imagine using your the same choice of words and body language you use with your spouse while interacting with your boss. That puts things in a graphic light!

    You want to ensure you are using the type of communication most relevant to your audience.

    Advertising

    3. Minimize

    I have lunch with a business associate about 3 times a year. We’ve been talking for several years now about putting a business deal together.

    He is one of those people that simply overwhelms others with a lot of words. Sometimes when I ask him a question, I get buried beneath such an avalanche of words that I’m more confused than when I asked the question. Needless to say this is most likely a large portion of why we never put the deal together.

    Don’t be like my lunch business associate. The goal of talking to or communicating with someone is to share actual information. The goal is not to confuse someone, it’s to provide clarity in many cases.

    State what needs to be stated as succinctly as possible. That doesn’t mean you can’t have some pleasant conversation about the weather too.

    The point is to not create such an onslaught of words and information that the other person walks away more confused than when they started.

    4. Over Communicate

    So this probably sounds completely counter intuitive to what I just wrote about minimizing your communication. It seems like it might be but it’s not.

    What I mean by over communicating is ensuring that the other person understands the important parts of what you are sharing with them. This can be done simply yet effectively. Here’s a good example:

    Most companies have open enrollment for benefits for the employees in the fall. The company I work for has open enrollment from November 1 to 15. The benefits department will send out a communication to all employees around October 1st, letting them know open enrollment is right around the corner and any major changes that year. There’s also a phone number and email for people to contact them with any questions.

    Two weeks later, we all get a follow up email with basically the same information. We get a 3rd communication the week before open enrollment and another one 1 day before it starts.

    Finally we get 2 emails during enrollment reminding us when open enrollment ends.

    There’s minimal information, it’s more of a reminder. This is effective over communication.

    Advertising

    5. Body Language

    The final critical component to how to improve communication skills for workplace success is body language. This is something most of us have heard about before but, a reminder is probably a good idea.

    When I am in a meeting with someone I am comfortable with, I tend to kind of slouch down in my chair and cross my arms. When I catch myself doing this, I sit up straight and uncross my arms. I remember that crossing arms can many times be interpreted as a sign of disagreement or conflict.

    In general, the best rule of thumb is to work towards having open body language whenever possible at work. This means relaxing your posture, not crossing your arms, and looking people in the eye when speaking with them.

    When you are speaking in front of others, stand up straight and speak in a clear voice. This will convey confidence in your words.

    Conclusion

    Possessing strong communication skills will help you in many facets of your life and most certainly in the workplace.

    Good communication helps create better teams, positive experiences with those we interact with, and are critical for leadership.

    There are numerous tactics and techniques to be used to improve communication skills. Here we’ve reviewed how to improve communication skills for workplace success.

    Now go communicate your way to success.

    More Resources About Effective Communication

    Featured photo credit: HIVAN ARVIZU via unsplash.com

    Read Next