Advertising
Advertising

6 Tips for Writing Emails That Will Get Opened

6 Tips for Writing Emails That Will Get Opened


    Email is my favourite medium of communication.

    It’s personal, easy to execute and takes little time. In today’s world, it is the easiest way to get in touch with somebody…no doubt about it. However, it does take a bit of planning and requires you to put in some thought before you actually compose a message. Your friends and family may be delighted to receive an email from you, but this might not be the case when you are writing with a business purpose in mind.

    The more influential a person is, the busier they are. They might be receiving hundreds of emails in a single day. Unlike most people, they don’t open each and every single email; instead they scan through the subject lines to see which ones catch their eye.

    Advertising

    You won’t get any closer to your goals unless they actually open your email – and read it. Here are 6 tips that will greatly increase your chances of emails being read — and responded to.

    1. Clarity of Purpose

    Before you even put your fingers on the keyboard, think why you want to write the email (its purpose) and what you want the recipient to do (action). Gather all the information you need to provide.

    Here are some reasons why you want to approach someone who is very important to you:

    • Get in touch with an A-list blogger to pitch a guest post
    • Let a famous author know how much you admire their work
    • Seek a referral from someone
    • Want to interview somebody important
    • Approach a prospect to sell your services

    Notice all the reasons for connecting with someone are vastly different from each other. By being clear in your head you can produce coherent, concise, and effective emails.

    Advertising

    2. Effective Subject Line

    Compose a subject line that tells them why they need to open the email. Do not send out messages with vague or dogdy subject lines:

    • Please read this (or) Can I have 20 seconds of your time? (Don’t beg for attention)
    • Very urgent (Unless it is, and it will still benefit by adding more information)
    • Hello (Refrain from one word subject lines that say nothing about the message inside)
    • Can I take you for lunch to pick your brain? (Making a request is a huge no-no!)
    • Invitation to join our affiliate program (Making the message sound like it is automated and coming from a website or an online service)
    • Free gift for you inside (Spammy – avoid at all costs even if you are sending a token of appreciation)

    Say what you need to say immediately, preferably in the subject line if possible. People are too busy these days and if your subject doesn’t interest them, they will not click on it. Write a subject line that sums up the purpose of your email (refer to point 1). If you are not entirely clear on your message, you will find it hard to write an interesting subject line that will entice the reader to open it.

    3. A Friendly Salutation/Get to the Point Quickly

    When writing to someone you don’t know, it is better to start with a ‘Hello’ instead of saying ‘Dear Mr Smith’. This is too formal and out of place for informal communication such as email. When you write to someone known to you, just say ‘Hi (Name)’. Don’t try and go overboard unless you know them outside of professional circles.

    Email is meant for simple, quick communication. Say what you want to say, say it quickly, and say it just once.

    Advertising

    4. Clear Communication

    Make the purpose of your email clear. Let them know how it relates to them, otherwise your email will get deleted in short order.

    They can’t see your body language or tone of your voice to gauge whether you are kidding or not. There is a greater possibility of your emails being misread. Jokes usually do not transfer well, especially when writing to somebody for the first time.

    Remember these principles of effective communication:

    • Replace longer words with shorter ones.
    • Keep your sentences short; use fewer and shorter paragraphs.
    • Break up your paragraphs and use bullet points to make it easier to read on the screen.
    • Pay attention to your spelling and grammar.
    • Edit for jargon. If not, you convey lack of attention to detail and may portray an unprofessional image.
    • Keep it brief, short and concise. Don’t ramble.
    • Give complete information; the recipient should not have to get back to you for more information. Avoid the possibility of confusion and delays.
    • Do not provide lengthy background information. Attach a file if extra information is required.
    • When writing in response to somebody’s email, mirror their approach. How do they usually communicate with people? Did they write two sentences to your four paragraphs email? Match their style to achieve results of your writing efforts.

    5. Informal — Yet Courteous

    Write as if you are talking to them. Keep it conversational, yet never say anything you wouldn’t say to somebody’s face. When feeling emotional, write your email and save it as a draft. Go over it when you are feeling calmer and revise. Always write polite emails.

    Advertising

    Always think of email as being public. Presume any email you write can be read by anybody else — and write accordingly.

    6. Clear Plan of Action

    What do you want them to do?

    • Perform a specific action. They need to give you more details on a project.
    • Respond with information. They need to confirm if they are available for a conference call the next day.
    • Read only. They need to read your message to clearly understand something. No response is necessary. You are away and need to reschedule a meeting. You will contact again.

    End with short thank you. And don’t forget to add an email signature, your contact details, website, etc. Always write a business email with this point in mind: everyone is busy and gets a lot of email.

    Follow these tips and you’ll not only be able to send better emails, but you’ll send ones that are worth getting opened.

    (Photo credit: Button Mail via Shutterstock)

    More by this author

    20 Things People Regret the Most Before They Die Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science Quit Your Job If You Don’t Like It, No Matter What What Highly Successful People Do Every Day To Perform At Their Best How to Plan Your Life Goals and Actually Achieve Them in 7 Simple Steps

    Trending in Communication

    1 5 Steps to Cultivate a Positive Mental Attitude 2 9 Ways to Prepare for Change and Live Your Dream Life 3 7 Steps to Start Living Your Dream Life Right Now 4 How to Be True to Yourself and Live the Life You Want 5 What Happiness Is and Is Not: The True Meaning of Being Happy

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on August 19, 2019

    How to Be True to Yourself and Live the Life You Want

    How to Be True to Yourself and Live the Life You Want

    We live in a world that constantly tells us what to do, how to act, what to be. Knowing how to be true to yourself and live the life you want can be a challenge.

    When someone asks how we are, we assume that the person does not mean the question sincerely, for it would lead to an in depth conversation. So telling them that you are good or fine, even if you’re not, is the usual answer.

    In an ideal world, we would stop and truly listen. We wouldn’t be afraid to be ourselves. Instead, when we answer about how we are doing, our mask, the persona we show the world, tightens. Sometimes even more so than it might have been before. Eventually, it becomes hard to take off, even when you’re alone.

    Imagine a world where we asked how someone was doing and they really told us. Imagine a world where there were no masks, only transparency when we talked to one another.

    If you want to live in a world that celebrates who you are, mistakes and all, take off the mask. It doesn’t mean you have to be positive or fine all the time.

    According to a Danish psychologist, Svend Brinkman, we expect each other to be happy and fine every second, and we expect it of ourselves. And that “has a dark side.”[1] Positive psychology can have its perks but not at the expense at hiding how you truly feel in order to remain seemingly positive to others.

    No one can feel positive all the time and yet, that is what our culture teaches us to embrace. We have to unlearn this. That said, telling others you are ‘“fine”’ all the time is actually detrimental to your wellbeing, because it stops you from being assertive, from being authentic or your truest self.

    When you acknowledge a feeling, it leads you to the problem that’s causing that feeling; and once you identify the problem, you can find a solution to it. When you hide that feeling, you stuff it way down so no one can help you.You can’t even help yourself.

    Feelings are there for one reason: to be felt. That doesn’t mean you have to act on that feeling. It just means that you start the process of problem solving so you can live the life you want.

    1. Embrace Your Vulnerability

    When you are your true self, you can better self-advocate or stand up for what you need. Your self-expression matters, and you should value your voice. It’s okay to need things, it’s okay to speak up, and it’s okay not to be okay.

    Telling someone you are simply “fine” when you are not, does your story and your journey a great disservice. Being true to yourself entails embracing all aspects of your existence.

    When you bring your whole self to the table, there is nothing that you can’t beat. Here’re 7 benefits of being vulnerable you should learn.

    Can you take off the mask? This is the toughest thing anyone can do. We have learned to wait until we are safe before we start to be authentic.

    In relationships especially, this can be hard. Some people avoid vulnerability at any cost. And in our relationship with ourselves, we can look in the mirror and immediately put on the mask.

    Advertising

    It all starts with your story. You have been on your own unique journey. That journey has led you here, to the person you are today. You have to be unafraid, and embrace all aspects of that journey.

    You should seek to thrive, not just survive. That means you do not have to compete or compare yourself with anyone.

    Authenticity means you are enough. It’s enough to be who you are to get what you want.

    What if for the first time ever, you were real? What if you said what you wanted to say, did what you wanted to do, and didn’t apologize for it?

    You were assertive, forthcoming in your opinions or actions to stand for what is right for you, (rather than being passive or aggressive) in doing so. You didn’t let things get to you. You knew you had something special to offer.

    That’s where we all should be.

    So, answer me this:

    How are you, really?

    And know that no matter the answer, you should still be accepted.

    Bravery is in the understanding that you still may not be accepted for your truth.

    Bravery is knowing you matter even when others say that you do not.

    Bravery is believing in yourself when all evidence counters doing so (i.e. past failures or losses)

    Bravery is in being vulnerable while knowing vulnerability is a sign of strength.

    It’s taking control.

    Advertising

    2. Choose Your Attitude in Adversity

    You can take control of your destiny and live the life you want by being true to yourself. You can start anytime. You can start today.

    You can start with one day at a time, just facing what happens that day. Most of us get overwhelmed when faced with the prospect of a big change. Even if the only thing we change is our attitude.

    In one instant, you can become a different person with a change of attitude. When you take control of your attitude, you become able to better understand what is around you. This allows you to move forward.

    Originally, you may have had a life plan. It could have started when you were little; you were hoping to become a mermaid, doctor, astronaut or all three when you grew up. You were hoping to be someone. You were hoping to be remembered.

    You can still dream those dreams, but eventually reality sets in. Obstacles and struggles arise. You set on a different path when the last one didn’t work out. You think of all the “shoulds” in your life in living the life you want. You should be doing this…should be doing that…

    Clayton Barbeau, psychologist, coined the term “shoulding yourself.’[2] When we are set on one path and find ourselves doing something different. It becomes all the things you should be doing rather than seeing the opportunities right in front of you.

    But in all this disarray, did you lose sight of the real you?

    It may be in our perceived failures and blunders that we lose sight of who we are, because we try to maintain position and status.

    In being who we really are and achieving what we really want, we need to be resilient: How to Build Resilience to Face What Life Throws at You

    It means that we do not see all possibilities of what might happen, but must trust ourselves to begin again, and continue to build the life we want. In the face of adversity, you must choose your attitude.

    Can attitude overcome adversity? It certainly helps. While seeking to be true to yourself and live the life you want, you will have to face a fact:

    Change will happen.

    Whether that change is good or bad is unique to each person and their perspective.

    You might have to start over, once, twice, a few times. It doesn’t mean that everything will be okay, but that you will be okay. What remains or should remain is the true you. When you’ve lost sight of that, you’ve lost sight of everything.

    Advertising

    And then, you rebuild. Moment after moment, day after day. We all have a choice, and in this moment, that matters.

    You can choose to have a positive attitude, seeing the silver lining in each situation and, where there is none, the potential for one. Maybe that silver lining is you and what you will do with the situation. How will you use it for something good?

    That’s how you can tap into yourself and your power. Sometimes it happens by accident, sometimes on purpose. It can happen when we aren’t even looking for it, or it can be your only focus. Everyone gets there differently.

    You can rise, or you can remain. Your choice.

    When the worst happens, you can rely on your authenticity to pull you through. That’s because Self Advocacy, speaking up to let others know what you need, is part of finding the real you.

    There is nothing wrong with asking for help. Or sometimes, helping others can help us deal with the pain of a hurtful situation. You decide how you’re going to help others, and suddenly, you become your best self.

    3. Do What Makes You Happy When No One’s Looking

    Being the best version of you has nothing to do with your success or your status. It has everything to do with your Character, what you do when no one’s looking.

    In order to create the life you want, you have to be the person you want to be. Faking it till you make it is just a way to white knuckle it through your journey. You have the fire inside of you to make things right, to put the pieces together, to live authentically. And Character is how you get there.

    If you fall down and you help another up while you’re down there, it’s like you rise twice.

    Along with attitude, your character is about the choices you make rather than what happens to you.

    Yes, it’s about doing the right thing even when obstacles seem insurmountable.  It’s about using that mountain you’ve been given to show others it can be moved.  It’s about being unapologetically you, taking control, choosing your attitude in adversity and being the best version of you to create the life you want.

    How do you know what you really want? Is it truly status or success?

    Unfortunately, these things do not always bring happiness. And aspects of our image or “performance driven existence” may not achieve satisfaction. Materialism is part of our refusal to accept ourselves as enough. All the things we use to repress our true selves are about being enough.

    “Enoughness” is what we truly seek, but ego gets in the way.

    Advertising

    Ego is the perception of self as outer worth. It’s not REAL self worth.

    Ego represses our true self with a new self— the self of chasing ‘“Am I ever enough?”’ questions. And instead of filling our true selves with self-love and acceptance, when we “should ourselves” and chase “enoughness,” we feed the ego or our image.

    It’s important to realize YOU ARE ENOUGH, without all the material trappings.

    Stanford psychologist Meagan O’Reilly describes the damage of not thinking we are enough. One of her tactics for combating this is to complete the sentence,[3]

    “If I believed I were already enough, I’d ____”

    What would you do if you felt you were enough?

    By believing you are enough, you can live the life you want.

    So many fake it to try to get there, and they end up losing themselves when they lose more and more touch with their Authenticity.

    Final Thoughts

    By being yourself, you are being brave. By acknowledging all you can be, you tell the universe that you can until you believe it too. The steps are easy, and you are worth it. All of it is about the purpose you are leading and the passion that is your fuel.

    Being true to yourself is all about mastering how to live life authentically rather than faking or forcing it. Having the life you want (and deserve) is about being trusting in yourself and the purpose you are living for. Both need passion behind it, fueling it each second, or you will experience burn out.

    When you are authentic, you can call the road you walk your own. When you live your life for you and not just the results of all your actions (faking it till you make it), you can let go of what you don’t need. This clarifies and pushes purpose to you, living for something that is greater than you.

    You will find that making decisions based on what will actually achieve your goals, will help you attain the life you want, and your success with each step, will allow you to enjoy the process. Good luck!

    More About Living Your True Self

    Featured photo credit: Ariana Prestes via unsplash.com

    Reference

    Read Next