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6 Tips for Writing Emails That Will Get Opened

6 Tips for Writing Emails That Will Get Opened


    Email is my favourite medium of communication.

    It’s personal, easy to execute and takes little time. In today’s world, it is the easiest way to get in touch with somebody…no doubt about it. However, it does take a bit of planning and requires you to put in some thought before you actually compose a message. Your friends and family may be delighted to receive an email from you, but this might not be the case when you are writing with a business purpose in mind.

    The more influential a person is, the busier they are. They might be receiving hundreds of emails in a single day. Unlike most people, they don’t open each and every single email; instead they scan through the subject lines to see which ones catch their eye.

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    You won’t get any closer to your goals unless they actually open your email – and read it. Here are 6 tips that will greatly increase your chances of emails being read — and responded to.

    1. Clarity of Purpose

    Before you even put your fingers on the keyboard, think why you want to write the email (its purpose) and what you want the recipient to do (action). Gather all the information you need to provide.

    Here are some reasons why you want to approach someone who is very important to you:

    • Get in touch with an A-list blogger to pitch a guest post
    • Let a famous author know how much you admire their work
    • Seek a referral from someone
    • Want to interview somebody important
    • Approach a prospect to sell your services

    Notice all the reasons for connecting with someone are vastly different from each other. By being clear in your head you can produce coherent, concise, and effective emails.

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    2. Effective Subject Line

    Compose a subject line that tells them why they need to open the email. Do not send out messages with vague or dogdy subject lines:

    • Please read this (or) Can I have 20 seconds of your time? (Don’t beg for attention)
    • Very urgent (Unless it is, and it will still benefit by adding more information)
    • Hello (Refrain from one word subject lines that say nothing about the message inside)
    • Can I take you for lunch to pick your brain? (Making a request is a huge no-no!)
    • Invitation to join our affiliate program (Making the message sound like it is automated and coming from a website or an online service)
    • Free gift for you inside (Spammy – avoid at all costs even if you are sending a token of appreciation)

    Say what you need to say immediately, preferably in the subject line if possible. People are too busy these days and if your subject doesn’t interest them, they will not click on it. Write a subject line that sums up the purpose of your email (refer to point 1). If you are not entirely clear on your message, you will find it hard to write an interesting subject line that will entice the reader to open it.

    3. A Friendly Salutation/Get to the Point Quickly

    When writing to someone you don’t know, it is better to start with a ‘Hello’ instead of saying ‘Dear Mr Smith’. This is too formal and out of place for informal communication such as email. When you write to someone known to you, just say ‘Hi (Name)’. Don’t try and go overboard unless you know them outside of professional circles.

    Email is meant for simple, quick communication. Say what you want to say, say it quickly, and say it just once.

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    4. Clear Communication

    Make the purpose of your email clear. Let them know how it relates to them, otherwise your email will get deleted in short order.

    They can’t see your body language or tone of your voice to gauge whether you are kidding or not. There is a greater possibility of your emails being misread. Jokes usually do not transfer well, especially when writing to somebody for the first time.

    Remember these principles of effective communication:

    • Replace longer words with shorter ones.
    • Keep your sentences short; use fewer and shorter paragraphs.
    • Break up your paragraphs and use bullet points to make it easier to read on the screen.
    • Pay attention to your spelling and grammar.
    • Edit for jargon. If not, you convey lack of attention to detail and may portray an unprofessional image.
    • Keep it brief, short and concise. Don’t ramble.
    • Give complete information; the recipient should not have to get back to you for more information. Avoid the possibility of confusion and delays.
    • Do not provide lengthy background information. Attach a file if extra information is required.
    • When writing in response to somebody’s email, mirror their approach. How do they usually communicate with people? Did they write two sentences to your four paragraphs email? Match their style to achieve results of your writing efforts.

    5. Informal — Yet Courteous

    Write as if you are talking to them. Keep it conversational, yet never say anything you wouldn’t say to somebody’s face. When feeling emotional, write your email and save it as a draft. Go over it when you are feeling calmer and revise. Always write polite emails.

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    Always think of email as being public. Presume any email you write can be read by anybody else — and write accordingly.

    6. Clear Plan of Action

    What do you want them to do?

    • Perform a specific action. They need to give you more details on a project.
    • Respond with information. They need to confirm if they are available for a conference call the next day.
    • Read only. They need to read your message to clearly understand something. No response is necessary. You are away and need to reschedule a meeting. You will contact again.

    End with short thank you. And don’t forget to add an email signature, your contact details, website, etc. Always write a business email with this point in mind: everyone is busy and gets a lot of email.

    Follow these tips and you’ll not only be able to send better emails, but you’ll send ones that are worth getting opened.

    (Photo credit: Button Mail via Shutterstock)

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    Last Updated on August 14, 2018

    21 Best Tips On Making A Long Distance Relationship Work

    21 Best Tips On Making A Long Distance Relationship Work

    Many people believe that long distance relationships are never going to work out. Your family may discourage it, and some of your best friends may advise you not to take it too seriously, in case you get your heart broken.

    Nobody says it is going to be easy — the extra distance makes many things unachievable. Things could get complicated, and you could get sad and lonely at times.

    However, the extra distance also makes the simplest things the sweetest, being able to hold the other person’s hand, eating together at the same table, feeling each other’s touch, taking a walk together, smelling each other’s hair… these small wishes could suddenly mean so much more in a long distance relationship.

    Long distance relationships may be tough but they have their own surprises too. To keep your love alive and strong, here are 21 tips to make your long distance relationship work:

    1. Avoid excessive communication.

      It is unwise to be overly “sticky” and possessive. You two don’t really have to communicate 12 hours a day to keep the relationship going. Many couples think that they need to compensate for the distance by doing more. This is not true. And it might only make things worse. Soon you would get tired of “loving.” Remember: Less is more. It is not about spamming — you are only going to exhaust yourselves. It’s really about teasing at the right moments and tugging at the right spots.

      2. See it as an opportunity.

      “If you want to live together, you first need to learn how to live apart.” – Anonymous

      View it as a learning journey for the both of you. See it as a test of your love for each other. As the Chinese saying goes, “Real gold is not afraid of the test of fire.” Instead of thinking that this long distance relationship is pulling you two apart, you should believe that through this experience, the both of you will be bound together even stronger.

      As Emma says it to Will in season four of Glee,

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      “I would rather be here, far from you, but feeling really close, rather than close to you but feeling really far away.” – Emma, Glee Season 4

      3. Set some ground rules to manage your expectations.

        Both of you need to be clear with what you expect of each other during this long distance relationship. Set some ground rules so that none of you will do things that will take the other party by surprise. For instance, are you two exclusive? Is it alright for the other person to go on dates? What is your commitment level? It’s better to be open with each other about all these things.

        4. Try to communicate regularly, and creatively.

        Greet each other “good morning” and “good night” every day — this is a must. On top of that, try to update your partner on your life and its happenings, however mundane some of the things may seem. To up the game, send each other pictures, audio clips and short videos from time to time. By putting in this kind of effort, you make the other person feel loved and attended to.

        5. Talk dirty with each other.

          Sexual tension is undoubtedly one of the most important things between couples. Sexual desire is like a glue that keeps both parties from drifting apart. Not only is sex a biological need, it is an emotional one as well. Keep the flames burning by sending each other teasing texts filled with sexual innuendos and provocative descriptions. Sexy puns work pretty well too.

          6. Avoid “dangerous” situations.

          If you already know that going to the club or going drinking with your group of friends late at night will displease your partner, then you should either 1. Not do it or 2. Tell your partner beforehand so as to reassure him/her. Don’t be careless about this sort of matter because your partner is only going to be extra worried or extra suspicious, and of course, very upset, because you are putting him/her in a position where he/she feels powerless or lacking in control.

          Also, It could be easy for you to fall into the trap which you, unconsciously or not, set up for yourself by “hanging out” with your office eye-candy after work, or going out with a girl or guy from your past who has been flirting with you. You need to recognize the dangers before entering into the situation. Don’t just listen to your heart. Listen to your mind too.

          7. Do things together.

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            Play an online game together. Watch a documentary on YouTube or Vimeo at the same time. Sing to each other on Skype while one of you plays the guitar. “Take a walk together” outside while video-calling each other. Go online-shopping together — and buy each other gifts (See #13). You really have to be creative and spontaneous about it.

            8. Do similar things.

            Recommend books, TV shows, movies, music, news and etc. to each other. When you read, watch and listen to the same things, you get to have more topics in common to talk about. This is a good to create some shared experiences even though you are living apart.

            9. Make visits to each other.

              Visits are the highlight of every long distance relationship. After all the waiting and yearning and abstinence, you finally get to meet each other to fulfill all the little things like kissing, holding hands, etc. which are all common to other couples but so very special and extra intimate for people in long distance relationships. It will be like fireworks, glitter bombs, confetti, rainbows and butterflies everywhere.

              10. Have a goal in mind.

              “What do we want to achieve at the end of the day?” “How long are we going to be apart?” “What about the future?” These are the questions you two need to ask yourselves. The truth is, no couple can be in a long distance relationship for forever. Eventually we all need to settle down.

              So make a plan with each other. Do up a timeline, marking down the estimated times apart and times together, and draw an end goal. It is important that you two are on the same page and have the same goals. So that even if you are not living in the same space and the same timezone, both of you are still working together in the same direction towards a future that includes one another.

              11. Enjoy your alone time and your time with your friends and family.

                You are alone but you are not lonely, unless you choose to feel like it. You don’t have to let your world revolve around your partner — you still have you, your friends and your family. Take this time apart to do more with your friends and family. Go to the gym more often. Get a new hobby. Binge-watch shows. There are plenty of things for you to do that doesn’t involve your partner.

                12. Stay honest with each other.

                Talk about your feelings of fear, insecurity, jealousy, apathy, whatsoever. If you try to hide anything from your partner, that secret will sooner or later swallow you up from inside out. Don’t try to deal with things all by yourself. Be open and honest with each other. Let your partner help you and give you the support you need. it’s better to look at the problem during its initial stage than to only disclose it when it’s all too late.

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                13. Know each other’s schedules.

                  It’s helpful to know when the other person is busy and when he/she is free, so that you can drop a text or make a call at the right time. You wouldn’t want to disturb your partner when he/she is in the middle of class or halfway through a business meeting. Know the small and big events that are taking place or will take place in each other’s life e.g. college mid-terms and exams, important business trips and meetings, job interviews and etc. This is especially essential when the both of you are living in different time zones.

                  14. Keep track of each other’s social media activities.

                  Like each other’s photos on Facebook and Instagram. Tweet each other. Tag each other. Share things on each other’s walls. Show that you care. Be cool about stalking each other.

                  15. Gift a personal object for the other person to hold on to.

                    There is power in a memento. Be it a small pendent, a ring, a keychain, a collection of songs and videos, or a bottle of fragrance. We often attach meanings to the little things and items found in our everyday life, whether knowingly or not. This is what we all do — we try to store memories in physical things, in the hope that when our mind fails us, we can look or hold on to something that will help us remember. This is why something so simple can mean so much to a person, when others may see little or no value in it.

                    16. Get a good messaging app.

                    This is extremely important because texting is the most frequent and common way of communication the two of you have. You need a good messaging app on your phones that allow interactions beyond just words and emoticons.

                    Personally, I use this messaging app called LINE. I find it highly effective because it has a huge reserve of playful and very funny “stickers” that are free for its users to use. You can also go to the app’s “Sticker Shop” to download (or gift!) extra stickers of different themes (e.g. Hello Kitty, Pokemon, Snoopy, MARVEL and etc.) at a low price. From time to time, the app also gives out free sticker sets for different promotions. This messaging app is cute and easy to learn to use.

                    17. Snail-mail your gift.

                      Mail each other postcards and hand-written love letters. Send each other gifts across the globe from time to time. Flower deliveries on birthdays, anniversaries and Valentine’s Day. Shop online and surprise each other with cool T-shirts, sexy underwear and such.

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                      18. Stay positive.

                      You need to be constantly injecting positive energy into the long distance relationship to keep it alive. Yes, the waiting can be painful and you can sometimes feel lonely but you need to remind yourself that the fruits at the end will be sweet as heaven. One good trick to staying positive is to be grateful all the time. Be thankful that you have someone to love — someone who also loves you back. Be thankful for the little things, like the hand-made letter that arrived safely in your mailbox the other day. Be thankful for each other’s health and safety.

                      19. Keep each other updated on each other’s friends and family.

                        Because gossips and scandals are always the best things to go on and on about.

                        20. Video-call whenever possible.

                        Because looking into each other’s eyes and hearing each other’s voices can make everything feel alright again.

                        21. Give each other pet names.

                        Because it’s cute. It keeps the lovey-dovey going.

                          If you still aren’t sure how to make your long distance relationship work, try to answer these questions with your partner together:

                          Long Distance Relationship Is No Issue If You Have Great Answers to These Questions!

                          Featured photo credit: Unsplash via unsplash.com

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