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5 Networking Connections Every Entrepreneur Needs to Make

5 Networking Connections Every Entrepreneur Needs to Make

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    Networking is a crucial skill for any entrepreneur. But if a person has been building his network with getting the biggest stack of business cards in the state, that network can be useless. The key to creating a network you can rely on is building a useful network — making connections for specific reasons and finding people that will help you and you can help in return. There are a few connections in particular that you need to make, in order to get ahead.

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    Making these connections isn’t just a matter of seeking out people who you think can be useful to you. Building a network is just as much about helping out the people you connect with as it is finding solutions for your own problems. Furthermore, your efforts to connect with others will be far more enjoyable if you seek out people with whom you actually want to have some sort of relationship or friendship. It is possible to build up a network without a whole lot of sincerity, but it’s not worthwhile. In most communities, though, you can find your connections among people you actually like joining for coffee.

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    1. Your competitors
      It’s worthwhile to know your competitors as well as possible. Get their newsletters, pay attention to their advertising and go one step further — introduce yourself. Even competitors can do your business some good: if you’re on friendly terms, your competitor may just send customers your way if he or she is too busy. And, if a project comes up that you know your competitor would do well at, you can bring in their expertise. At a bare minimum, join the local professional association for your business and make some contacts among the other professionals in your area.
    2. The local media
      These days, media can take many forms: newspapers, television, radio, blogs and more. But it’s worth making at least one or two contacts with members of the media that cover your niche. You’ll have a much easier time of getting a story in the news if you can attach a personal note explaining why you think that the story fits a reporter’s beat — many media members see this sort of help as a favor done to them. If you bring up industry-related stories, where your business isn’t the main focus, you’ll have a better chance of becoming your contact’s go-to-guy for quotes. It’s a long-term strategy, but sharing stories on a regular basis can get your business in the news far more often than even a perfectly crafted newsletter.
    3. A non-profit
      Networking is, in part, about giving back. As an entrepreneur, it’s useful to have connections to local non-profits far beyond the tax break you’ll get for any donations you make. You’ll get word of sponsorship and PR opportunities far faster, learn about projects that might help your business along — and you may even have the chance to do something good for your community. A non-profit doesn’t have to be related to your industry, either: if you’re ready to do some good in your community, why not work on an issue you’re passionate about?
    4. A lawyer or two
      Want the scoop on whether the lawyer handling your business is any good? Have another lawyer in town that you can ask. The same goes for other professions, as well. It’s hard to work with more than one lawyer at a time — and it’s often better to work with a lawyer who isn’t your best friend — but you can know quite a few, and you can keep close tabs on situations that may affect your business. Of course, you don’t want to spend every moment of a lunch pestering a friend for free legal advice, but it is okay to ask the occasional question.
    5. Local politicians
      There isn’t a business in existence that is entirely exempt from local politics. From zoning to licensing, there’s sure to be an area or two in which local politics affects your business. It makes sense to meet the men and women making those decisions: if you do find yourself involved in a political issue, knowing the politicians mixed up in the same issue will at least ensure that your side is heard. Politicians’ influence isn’t the only reason to get involved in local politics, either. Your business is part of the community and that means you probably have some ideas on how your community should operate. Supporting like-minded politicians is a personal decision, but it can have some major ripple effects.

    There’s nothing wrong with going to a networking event with a shopping list of sorts. After all, as an entrepreneur, there are certain people that are going to be better equipped to help you with your business than others. If you have a good idea of who you want to meet — and why — you’ll have a better ROI on every networking event you go to. You can get the introductions out of the way quickly and get down to building a relationship with your new contacts. You may even find yourself on the must-meet list of other entrepreneurs when you attend networking opportunities. You don’t have to limit yourself to events, though: if you’ve heard about someone interesting in your area, there’s nothing mercenary about setting out to meet them. Invite them out to lunch, arrange an introduction through a third party — it’s worth taking a few extra steps to see how you can help a new connection (or maybe even how they can help you).

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    Last Updated on November 15, 2018

    Success In Reaching Goals Is Determined By Mindset

    Success In Reaching Goals Is Determined By Mindset

    What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

    As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

    The Success Mindset

    Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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    The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

    The Placebo Effect and What It Shows Us About The Power of Mindset

    The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

    How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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    How To Create a Success Mindset

    People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

    1. A Success Mindset Comes From a Growth Mindset

    How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

    A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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    There’s a lot of power in changing your perspective.

    2. Look For The Successes

    It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

    3. Eliminate Negativity

    You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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    When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

    4. Create a Vision

    Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

    If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

    An Inspirational Story…

    For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

    What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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