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5 Networking Connections Every Entrepreneur Needs to Make

5 Networking Connections Every Entrepreneur Needs to Make

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    Networking is a crucial skill for any entrepreneur. But if a person has been building his network with getting the biggest stack of business cards in the state, that network can be useless. The key to creating a network you can rely on is building a useful network — making connections for specific reasons and finding people that will help you and you can help in return. There are a few connections in particular that you need to make, in order to get ahead.

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    Making these connections isn’t just a matter of seeking out people who you think can be useful to you. Building a network is just as much about helping out the people you connect with as it is finding solutions for your own problems. Furthermore, your efforts to connect with others will be far more enjoyable if you seek out people with whom you actually want to have some sort of relationship or friendship. It is possible to build up a network without a whole lot of sincerity, but it’s not worthwhile. In most communities, though, you can find your connections among people you actually like joining for coffee.

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    1. Your competitors
      It’s worthwhile to know your competitors as well as possible. Get their newsletters, pay attention to their advertising and go one step further — introduce yourself. Even competitors can do your business some good: if you’re on friendly terms, your competitor may just send customers your way if he or she is too busy. And, if a project comes up that you know your competitor would do well at, you can bring in their expertise. At a bare minimum, join the local professional association for your business and make some contacts among the other professionals in your area.
    2. The local media
      These days, media can take many forms: newspapers, television, radio, blogs and more. But it’s worth making at least one or two contacts with members of the media that cover your niche. You’ll have a much easier time of getting a story in the news if you can attach a personal note explaining why you think that the story fits a reporter’s beat — many media members see this sort of help as a favor done to them. If you bring up industry-related stories, where your business isn’t the main focus, you’ll have a better chance of becoming your contact’s go-to-guy for quotes. It’s a long-term strategy, but sharing stories on a regular basis can get your business in the news far more often than even a perfectly crafted newsletter.
    3. A non-profit
      Networking is, in part, about giving back. As an entrepreneur, it’s useful to have connections to local non-profits far beyond the tax break you’ll get for any donations you make. You’ll get word of sponsorship and PR opportunities far faster, learn about projects that might help your business along — and you may even have the chance to do something good for your community. A non-profit doesn’t have to be related to your industry, either: if you’re ready to do some good in your community, why not work on an issue you’re passionate about?
    4. A lawyer or two
      Want the scoop on whether the lawyer handling your business is any good? Have another lawyer in town that you can ask. The same goes for other professions, as well. It’s hard to work with more than one lawyer at a time — and it’s often better to work with a lawyer who isn’t your best friend — but you can know quite a few, and you can keep close tabs on situations that may affect your business. Of course, you don’t want to spend every moment of a lunch pestering a friend for free legal advice, but it is okay to ask the occasional question.
    5. Local politicians
      There isn’t a business in existence that is entirely exempt from local politics. From zoning to licensing, there’s sure to be an area or two in which local politics affects your business. It makes sense to meet the men and women making those decisions: if you do find yourself involved in a political issue, knowing the politicians mixed up in the same issue will at least ensure that your side is heard. Politicians’ influence isn’t the only reason to get involved in local politics, either. Your business is part of the community and that means you probably have some ideas on how your community should operate. Supporting like-minded politicians is a personal decision, but it can have some major ripple effects.

    There’s nothing wrong with going to a networking event with a shopping list of sorts. After all, as an entrepreneur, there are certain people that are going to be better equipped to help you with your business than others. If you have a good idea of who you want to meet — and why — you’ll have a better ROI on every networking event you go to. You can get the introductions out of the way quickly and get down to building a relationship with your new contacts. You may even find yourself on the must-meet list of other entrepreneurs when you attend networking opportunities. You don’t have to limit yourself to events, though: if you’ve heard about someone interesting in your area, there’s nothing mercenary about setting out to meet them. Invite them out to lunch, arrange an introduction through a third party — it’s worth taking a few extra steps to see how you can help a new connection (or maybe even how they can help you).

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    Last Updated on January 18, 2019

    7 Ways To Deal With Negative People

    7 Ways To Deal With Negative People

    Some people will have a rain cloud hanging over them, no matter what the weather is outside. Their negative attitude is toxic to your own moods, and you probably feel like there is little you can do about it.

    But that couldn’t be farther from the truth.

    If you want to effectively deal with negative people and be a champion of positivity, then your best route is to take definite action through some of the steps below.

    1. Limit the time you spend with them.

    First, let’s get this out of the way. You can be more positive than a cartoon sponge, but even your enthusiasm has a chance of being afflicted by the constant negativity of a friend.

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    In fact, negativity has been proven to damage your health physically, making you vulnerable to high levels of stress and even cardiac disease. There’s no reason to get hurt because of someone else’s bad mood.

    Though this may be a little tricky depending on your situation, working to spend slightly less time around negative people will keep your own spirits from slipping as well.

    2. Speak up for yourself.

    Don’t just absorb the comments that you are being bombarded with, especially if they are about you. It’s wise to be quick to listen and slow to speak, but being too quiet can give the person the impression that you are accepting what’s being said.

    3. Don’t pretend that their behavior is “OK.”

    This is an easy trap to fall into. Point out to the person that their constant negativity isn’t a good thing. We don’t want to do this because it’s far easier to let someone sit in their woes, and we’d rather just stay out of it.

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    But if you want the best for this person, avoid giving the false impression that their negativity is normal.

    4. Don’t make their problems your problems.

    Though I consider empathy a gift, it can be a dangerous thing. When we hear the complaints of a friend or family member, we typically start to take on their burdens with them.

    This is a bad habit to get into, especially if this is a person who is almost exclusively negative. These types of people are prone to embellishing and altering a story in order to gain sympathy.

    Why else would they be sharing this with you?

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    5. Change the subject.

    When you suspect that a conversation is starting to take a turn for the negative, be a champion of positivity by changing the subject. Of course, you have to do this without ignoring what the other person said.

    Acknowledge their comment, but move the conversation forward before the euphoric pleasure gained from complaining takes hold of either of you.

    6. Talk about solutions, not problems.

    Sometimes, changing the subject isn’t an option if you want to deal with negative people, but that doesn’t mean you can’t still be positive.

    I know that when someone begins dumping complaints on me, I have a hard time knowing exactly what to say. The key is to measure your responses as solution-based.

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    You can do this by asking questions like, “Well, how could this be resolved?” or, “How do you think they feel about it?”

    Use discernment to find an appropriate response that will help your friend manage their perspectives.

    7. Leave them behind.

    Sadly, there are times when we have to move on without these friends, especially if you have exhausted your best efforts toward building a positive relationship.

    If this person is a family member, you can still have a functioning relationship with them, of course, but you may still have to limit the influence they have over your wellbeing.

    That being said, what are some steps you’ve taken to deal with negative people? Let us know in the comments.

    You may also want to read: How to Stop the Negative Spin of Thoughts, Emotions and Actions.

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