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5 Networking Connections Every Entrepreneur Needs to Make

5 Networking Connections Every Entrepreneur Needs to Make

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    Networking is a crucial skill for any entrepreneur. But if a person has been building his network with getting the biggest stack of business cards in the state, that network can be useless. The key to creating a network you can rely on is building a useful network — making connections for specific reasons and finding people that will help you and you can help in return. There are a few connections in particular that you need to make, in order to get ahead.

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    Making these connections isn’t just a matter of seeking out people who you think can be useful to you. Building a network is just as much about helping out the people you connect with as it is finding solutions for your own problems. Furthermore, your efforts to connect with others will be far more enjoyable if you seek out people with whom you actually want to have some sort of relationship or friendship. It is possible to build up a network without a whole lot of sincerity, but it’s not worthwhile. In most communities, though, you can find your connections among people you actually like joining for coffee.

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    1. Your competitors
      It’s worthwhile to know your competitors as well as possible. Get their newsletters, pay attention to their advertising and go one step further — introduce yourself. Even competitors can do your business some good: if you’re on friendly terms, your competitor may just send customers your way if he or she is too busy. And, if a project comes up that you know your competitor would do well at, you can bring in their expertise. At a bare minimum, join the local professional association for your business and make some contacts among the other professionals in your area.
    2. The local media
      These days, media can take many forms: newspapers, television, radio, blogs and more. But it’s worth making at least one or two contacts with members of the media that cover your niche. You’ll have a much easier time of getting a story in the news if you can attach a personal note explaining why you think that the story fits a reporter’s beat — many media members see this sort of help as a favor done to them. If you bring up industry-related stories, where your business isn’t the main focus, you’ll have a better chance of becoming your contact’s go-to-guy for quotes. It’s a long-term strategy, but sharing stories on a regular basis can get your business in the news far more often than even a perfectly crafted newsletter.
    3. A non-profit
      Networking is, in part, about giving back. As an entrepreneur, it’s useful to have connections to local non-profits far beyond the tax break you’ll get for any donations you make. You’ll get word of sponsorship and PR opportunities far faster, learn about projects that might help your business along — and you may even have the chance to do something good for your community. A non-profit doesn’t have to be related to your industry, either: if you’re ready to do some good in your community, why not work on an issue you’re passionate about?
    4. A lawyer or two
      Want the scoop on whether the lawyer handling your business is any good? Have another lawyer in town that you can ask. The same goes for other professions, as well. It’s hard to work with more than one lawyer at a time — and it’s often better to work with a lawyer who isn’t your best friend — but you can know quite a few, and you can keep close tabs on situations that may affect your business. Of course, you don’t want to spend every moment of a lunch pestering a friend for free legal advice, but it is okay to ask the occasional question.
    5. Local politicians
      There isn’t a business in existence that is entirely exempt from local politics. From zoning to licensing, there’s sure to be an area or two in which local politics affects your business. It makes sense to meet the men and women making those decisions: if you do find yourself involved in a political issue, knowing the politicians mixed up in the same issue will at least ensure that your side is heard. Politicians’ influence isn’t the only reason to get involved in local politics, either. Your business is part of the community and that means you probably have some ideas on how your community should operate. Supporting like-minded politicians is a personal decision, but it can have some major ripple effects.

    There’s nothing wrong with going to a networking event with a shopping list of sorts. After all, as an entrepreneur, there are certain people that are going to be better equipped to help you with your business than others. If you have a good idea of who you want to meet — and why — you’ll have a better ROI on every networking event you go to. You can get the introductions out of the way quickly and get down to building a relationship with your new contacts. You may even find yourself on the must-meet list of other entrepreneurs when you attend networking opportunities. You don’t have to limit yourself to events, though: if you’ve heard about someone interesting in your area, there’s nothing mercenary about setting out to meet them. Invite them out to lunch, arrange an introduction through a third party — it’s worth taking a few extra steps to see how you can help a new connection (or maybe even how they can help you).

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    Last Updated on February 13, 2019

    10 Things Happy People Do Differently

    10 Things Happy People Do Differently

    Think being happy is something that happens as a result of luck, circumstance, having money, etc.? Think again.

    Happiness is a mindset. And if you’re looking to improve your ability to find happiness, then check out these 10 things happy people do differently.

    Happiness is not something ready made. It comes from your own actions. -Dalai Lama

    1. Happy people find balance in their lives.

    Folks who are happy have this in common: they’re content with what they have, and don’t waste a whole lot of time worrying and stressing over things they don’t. Unhappy people do the opposite: they spend too much time thinking about what they don’t have. Happy people lead balanced lives. This means they make time for all the things that are important to them, whether it’s family, friends, career, health, religion, etc.

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    2. Happy people abide by the golden rule.

    You know that saying you heard when you were a kid, “Do unto others as you would have them do to you.” Well, happy people truly embody this principle. They treat others with respect. They’re sensitive to the thoughts and feelings of other people. They’re compassionate. And they get treated this way (most of the time) in return.

    3. Happy people don’t sweat the small stuff.

    One of the biggest things happy people do differently compared to unhappy people is they let stuff go. Bad things happen to good people sometimes. Happy people realize this, are able to take things in stride, and move on. Unhappy people tend to dwell on minor inconveniences and issues, which can perpetuate feelings of sadness, guilt, resentment, greed, and anger.

    4. Happy people take responsibility for their actions.

    Happy people aren’t perfect, and they’re well aware of that. When they screw up, they admit it. They recognize their faults and work to improve on them. Unhappy people tend to blame others and always find an excuse why things aren’t going their way. Happy people, on the other hand, live by the mantra:

    “There are two types of people in the world: those that do and those that make excuses why they don’t.”

    5. Happy people surround themselves with other happy people.

    happiness surrounding

      One defining characteristic of happy people is they tend to hang out with other happy people. Misery loves company, and unhappy people gravitate toward others who share their negative sentiments. If you’re struggling with a bout of sadness, depression, worry, or anger, spend more time with your happiest friends or family members. Chances are, you’ll find that their positive attitude rubs off on you.

      6. Happy people are honest with themselves and others.

      People who are happy often exhibit the virtues of honesty and trustworthiness. They would rather give you candid feedback, even when the truth hurts, and they expect the same in return. Happy people respect people who give them an honest opinion.

      7. Happy people show signs of happiness.

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      smile

        This one may sound obvious but it’s a key differentiator between happy and unhappy people. Think about your happiest friends. Chances are, the mental image you form is of them smiling, laughing, and appearing genuinely happy. On the flip side, those who aren’t happy tend to look the part. Their posture may be slouched and you may perceive a lack of confidence.

        8. Happy people are passionate.

        Another thing happy people have in common is their ability to find their passions in life and pursue those passions to the fullest. Happy people have found what they’re looking for, and they spend their time doing what they love.

        9. Happy people see challenges as opportunities.

        Folks who are happy accept challenges and use them as opportunities to learn and grow. They turn negatives into positives and make the best out of seemingly bad situations. They don’t dwell on things that are out of their control; rather, they seek solutions and creative ways of overcoming obstacles.

        10. Happy people live in the present.

        While unhappy people tend to dwell on the past and worry about the future, happy people live in the moment. They are grateful for “the now” and focus their efforts on living life to the fullest in the present. Their philosophy is:

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        There’s a reason it’s called “the present.” Because life is a gift.

        So if you’d like to bring a little more happiness into your life, think about the 10 principles above and how you can use them to make yourself better.

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