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10 Tips from Lincoln on Writing a Kick-ass Speech

10 Tips from Lincoln on Writing a Kick-ass Speech
Lincoln

If you ever have to give a speech, unless you’re an accomplished public speaker, it’s often best to write your speech beforehand. Be prepared. And don’t just write a plain, boring old speech that anyone else can give any day of the week — make it a kick-ass speech, one that will be listened to and remembered.

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As a former speechwriter, I’ve studied many speechwriters and many public speakers. By far the best is Abraham Lincoln, and his best speech is the very famous Gettysburg Address — one of the best speeches ever, comparable to Jesus’ Sermon on the Mount and Hamlet’s soliloquoy.

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So what can we learn from Honest Abe, a man who wasn’t very good-looking but who knew the art of rhetoric better than any of the modern masters? Here are the 10 best things we can take away from him:

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  1. Keep it short. Every year, Congress is forced to listen to the President give his State of the Union Address for more than an hour. Lincoln’s speech followed a two-hour oration by Edward Everett that was 13,607 words long. Lincoln’s speech, by contrast, lasted for two minutes, and was 10 sentences (or 272 words) long. But it was much more powerful. Capture the key emotions and ideas you want to convey in as little time as possible. If you can deliver a two-minute speech, instead of a 30-minute droner, your audience will actually listen, and will love your for your brevity.
  2. Abandon the formalities. The President usually starts his State of the Union Address by acknowledging all the dignitaries, and thanking a million people. Many other speakers make this same mistake, and ruin their speeches. By the time you’re done acknowledging and thanking everyone, you’ve lost your audience. Go right into the meat of the issue, and your audience will pay attention. Lincoln skipped any kind of intro and began with the key to his speech.
  3. Have purpose. Don’t just get up to speak and make yourself sound good or your organization look good. Speak to communicate a message, and to get your audience to act. Lincoln did this by regalvanizing his Union’s purpose and resolve to win a war for the ideals of the forefathers of the United States.
  4. Connect to your audience’s hearts. A speech is not a logical argument, or a listing of accomplishments or facts or events. Lincoln knew his audience, and spoke to their emotions, by showing them that the men who died on the battlefield of Gettysburg did so for certain ideals, and asking them to ensure that those men did not die in vain.
  5. Speak to larger truths. While it isn’t best to be too grandiose, especially if you are speaking to small audience like your child’s 2nd grade class on career day, it’s best if you connect your ideas and words to larger causes and ideals, as Lincoln did when he connected the cause of the Union to the ideals of liberty and equality conceived by the forefathers of the nation.
  6. Speak to the larger audience. When you give a speech, ideally, it’s not just to those before you. Lincoln knew that the Gettysburg address was not really addressed to the audience before him, but to the nation as a whole (and perhaps to history). But his short little speech was reprinted across the nation, and it had an effect on many people. This happens today — speeches by Steve Jobs, for example, are not just for the audience at the conference, but to the entire world. Think about how your speech will affect a greater audience, and what message you want to convey to them. With the Internet, your speech can be communicated to many others.
  7. Use imagery. Lincoln used imagery for birth and life and death — “conceived” and “brought forth” and “perish”. It is important to do more than use bland words, but to create a picture in people’s minds through your words. The imagery, of course, should be related to your central theme.
  8. Recall more famous lines. Lincoln opened his speech with a line from a more famous (at that time) document, the Declaration of Independence (“that all men are created equal”). The reference brings with it many ideas and emotions associated with the Declaration of Independence and the men who signed it. Other famous lines that could be referenced include the Bible, Shakespeare, poetry, songs, books, other speeches. The references bring a lot more with them than just the phrase or quote you use, if your audience is familiar with it.
  9. Revise, revise, revise. Lincoln wrote several versions of his speech before settling on the final version. Each revision should cut out the unnecessary, develop the central idea, make the words flow more smoothly, and powerful develop imagery and phrases.
  10. End strong. Lincoln ended the Gettysburg Address with the line “that government of the people, by the people, for the people, shall not perish from the earth.” And that line went down in history. End with a line people will remember, that contains the message you want them to remember, because, aside from the opening, it’s the most important line.

Leo Babauta blogs regularly about achieving goals and becoming productive through daily habits on Zen Habits. Read his articles on 10 Ways to Reduce Your Work Week, Zen To Done (ZTD): the Ultimate Simple Producitivity System, the Top 50 Productivity Blogs, doubling your productivity, keeping your inbox empty, clearing your desk, becoming an early riser, and the Top 20 Motivation Hacks.

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Last Updated on November 15, 2018

Success In Reaching Goals Is Determined By Mindset

Success In Reaching Goals Is Determined By Mindset

What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

The Success Mindset

Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

The Placebo Effect and What It Shows Us About The Power of Mindset

The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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How To Create a Success Mindset

People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

1. A Success Mindset Comes From a Growth Mindset

How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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There’s a lot of power in changing your perspective.

2. Look For The Successes

It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

3. Eliminate Negativity

You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

4. Create a Vision

Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

An Inspirational Story…

For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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