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10 Steps to Avoid When Promoting on Social Media

10 Steps to Avoid When Promoting on Social Media

The marketer’s choice: social media pitfalls

I posted two articles I wrote to a community in Google+ with what I thought was good, helpful advice when starting a business. They were not from my personal website, but a website dedicated to entrepreneurs. This community was specific to a city, and being in a start-up in that city, I thought the advice was perfect for them.

I subsequently got kicked out of the group for posting material that I myself had written—apparently, it didn’t matter if the content was good or not, the taboo is that I looked like I was promoting my own writing. Being confused, I emailed the group organizer explaining myself but I got no reply. Clearly I had violated some social media etiquette, or at least, some Google+ etiquette.

After a little research and some personal reflection on the situation, I came up with a list of rules to follow so as not to cause any more exclusion from social media outlets.

social etiquette

    How do you avoid un-following, un-liking and exclusion online?

    This advice is given for the personal branding point of view, not the average socialiser.

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    Twitter

    1) Not following people back

    – Prevent un-following by following people in return. It’s up to you if you think they are worth following, but generally people will eventually cut you off if you don’t return the favour. There are services that offer auto-reply “thank you” messages, but Twitter discourages it as poor etiquette. Decide for your audience what works best!

    2) Having a spammy newsfeed

    – Try to avoid filling up your news feed with 20 tweets in a row of news articles or RTs. Your followers’ news feeds will get full of your messages and that gets irritating. Spread them throughout the day using a buffer. I would recommend three to six, depending on how hungry your followers are to hear about you and your recommendations. Huge names like Jeff Bullas sometimes post once an hour all day!

    3) Robotic messages

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    – Make your messages personalised. If you constantly send around links with no additional input you look like a spam-bot. This only works if you are a well-established blog/website/company with thousands of dedicated followers.

    Facebook

    4) Controversial posts

    – Prevent un-liking by not stepping on any political/religious toes. If collecting “likes” is a goal of yours, a message of mass appeal is least likely to garner a bunch of unlikes. You have a decision to make between the integrity of your message and pandering to the crowd.

    5) Not following through on promises

    – Follow through on promises. If the 1000th “liker” earns a voucher, they’d better get that voucher in a timely fashion.

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    6) Having a boring page

    – Make your page interesting and update it regularly. A dead, dull page is just going to de-legitimize your organization or brand. Based on your best assessment of the audience, find out the length of post they react most positively to, and if pictures and videos help or not with engagement.

    Google+

    7) Immediately posting your own content

    – Prevent exclusion by first easing into the community. Comment on posts, talk about other people’s work, recommend external sources of information. Then, start linking things from your personal feed. Once you become a respected opinion, you will have the freedom to share your content with the community.

    8) Emailing your circles everything you say and do

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    – Prevent exclusion by not emailing all your circles all of your posts all the time. Nobody likes an inbox crammed full of Google+ updates. Be selective and notify people of what’s great interest or importance.

    General

    9) Hiding your true identity

    – Don’t use a fake photo and fake name. “Batboy783” and a fuzzy photo of a Greek philosopher will make people mistrust you and suspect a troll.

    10) Contacting the public through a company profile

    – Until you are a massive established corporation, send your social media messages from your personal account and not the company account. Customers and the public need to feel that you are human. A successful brand needs a sensation of honesty, transparency and accessibility.

    Basic behaviour on social media for better branding

    • Fulfil a need: answer a question, offer humour, offer empathy
    • Clearly define your area of expertise and niche
    • Be positive or neutral, never negative
    • Always respond, preferably ASAP
    • Clean trolls and spam out of your feeds regularly
    • Keep your tone soft and your grammar excellent—nobody likes a truculent-sounding and badly-spelt “i woudnt do it liek that its not a nice design”. Try “If you imagine how a first-time visitor lands on this page, the first thing they see is a huge advertisement. This will probably not attract them to return.”

    What tips do you have on how to navigate the social media sea?

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    Last Updated on September 17, 2018

    7 Signs of an Unhappy Relationship That Makes You Feel Stuck

    7 Signs of an Unhappy Relationship That Makes You Feel Stuck

    Relationships are complicated and when you’re unhappy, it can be difficult to tell what’s causing it and what needs to change.

    Sometimes it’s as easy as opening up to your partner about your problems, while other times it may be necessary to switch partners or roll solo to get your mind straight.

    When you’re in the thick of things, it can be difficult to tell if you’re unhappy in your relationship or just unhappy in general (in which case, a relationship may be just the cure you need).

    Here’re signs of an unhappy relationship that is possibly making you feel stuck:

    1. You’re depressed about your home life.

    No matter what you do in life, you’re going to have good and bad days. Your relationship is no different.

    However, no matter what you’re going through at home, you have to feel comfortable in your own home.

    If you constantly dread going home because your significant other is there, there’s a problem. Maybe it’s something you already know about, everyone has an argument or just needs some alone time.

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    When that yearning to be alone becomes an insatiable obsession over the course of months and years, it’s time to realize you’re not the exception to the rule.

    You’re unhappy in your relationship, and you need to take a look in the mirror and do whatever it takes to make yourself smile.

    2. You aren’t comfortable being yourself.

    Remember all those things you discovered about yourself when you first got together? The way your partner made you feel when you met that made you fall in love with him or her in the first place.

    If they don’t make you feel that way anymore, it’s not the end of the world. If your partner makes you uncomfortable about being you, then her or she is only dragging you down. It’s up to you to decide how to handle that.

    You need to be comfortable with who you are. This means being comfortable in your skin and with the way you walk, talk, look, breath, move, and all the other things that make you uniquely you.

    If the person who supposedly loves you doesn’t make you feel good about yourself, know that you can do better. They’re not even one in a billion.

    3. You can’t stop snooping.

    Mutual trust is necessary in any relationship. The only way to get that trust is with respect.

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    I can find you anywhere online, no matter how private and secure you think you are. The odds of you having a password I can’t crack are slim. If we’ve met in person, I could install a remote key logger on your device without even touching it.

    Finding your information online hardly takes a clandestine organization. Any idiot with a Wi-Fi-enabled device can cyberstalk you. I’m just the only idiot in the village admitting it.

    So now that we know everyone snoops, it’s time to address your personal habits. Governments snoop because they don’t trust us. If you’re snooping on your partner, it’s because you don’t trust them.

    It’s ok to have doubts, and it’s perfectly normal to look into anything that looks weird, but keep in mind that data collection is only half of an investigation.

    If you find yourself constantly snooping and questioning everything, clearly there’s a trust issue and the relationship likely needs to end.

    4. You’re afraid of commitment.

    If you’ve been dating longer than a year and you aren’t engaged, it’s never going to happen.

    Commitment is important. People will come up with a million ways to describe why they can’t be committed.

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    No matter who you are if you like it, you need to put a ring on it. Find an engagement ring, stick a gemstone in it and marry the person. If you’re not legally able to get married or you don’t believe in it for one reason or another, have a child (or adopt one, however you’re able to) or treat your partner’s family like your own. It’s a huge financial and mental commitment.

    If you’re not ready for one or the other after some time, don’t waste anymore of your precious life on the relationship.

    Your relationship should be something that propels you forward. If it’s not going anywhere, make it an open relationship and call it what it is—dating multiple people.

    5. You imagine a happier life without your partner.

    If all you’re doing is imagining a happier life without your partner, it’s a sign that you’re in the wrong relationship. You’re unhappy and you need to get out.

    Your partner should be included in your dreams. There’s nothing wrong with wanting a future with someone.

    Try to remember what you dreamed of before you got your heart broken by the realities of life, love and the pursuit of human success.

    Remember when you would crush on that cute kid in class? You would secretly imagine marrying him or her and going on an adventure—that’s the way life should be.

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    If you’re not at least imagining adventures together, then why are you in that relationship?

    6. You resent, rather than love your partner.

    When a relationship starts to crumble, you begin to resent your partner for all the things you once loved about him or her.

    When you’ve reached this point, your partner has reached at least No. 2 on this list. From your partner’s perspective, your unhappiness with them is picked up as bashing them for being who they are.

    If you’re both unhappy in the relationship, it’s better if it ends as quickly and painlessly as possible.

    7. You chase past feelings.

    It’s okay to reminisce about the past, but if all you do is wish things were like they used to be, it’s a sign you’re not on the right path.

    You’re unhappy and, at the very least, you need to have an open dialogue about it. This isn’t necessarily a sign that the relationship should end, but it definitely needs a spark.

    When you talk to your partner candidly about what it is you’re looking for, you never know how they’ll react. The risk alone is worth it, good or bad.

    Final thoughts

    If you’re feeling stuck in your current relationship, it’s time to reflect about it with your partner. Don’t ignore these signs of an unhappy relationship as they will slowly go worse and harm both you and your partner in long-term.

    Featured photo credit: josh peterson via unsplash.com

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