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10 Steps to Avoid When Promoting on Social Media

10 Steps to Avoid When Promoting on Social Media

The marketer’s choice: social media pitfalls

I posted two articles I wrote to a community in Google+ with what I thought was good, helpful advice when starting a business. They were not from my personal website, but a website dedicated to entrepreneurs. This community was specific to a city, and being in a start-up in that city, I thought the advice was perfect for them.

I subsequently got kicked out of the group for posting material that I myself had written—apparently, it didn’t matter if the content was good or not, the taboo is that I looked like I was promoting my own writing. Being confused, I emailed the group organizer explaining myself but I got no reply. Clearly I had violated some social media etiquette, or at least, some Google+ etiquette.

After a little research and some personal reflection on the situation, I came up with a list of rules to follow so as not to cause any more exclusion from social media outlets.

social etiquette

    How do you avoid un-following, un-liking and exclusion online?

    This advice is given for the personal branding point of view, not the average socialiser.

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    Twitter

    1) Not following people back

    – Prevent un-following by following people in return. It’s up to you if you think they are worth following, but generally people will eventually cut you off if you don’t return the favour. There are services that offer auto-reply “thank you” messages, but Twitter discourages it as poor etiquette. Decide for your audience what works best!

    2) Having a spammy newsfeed

    – Try to avoid filling up your news feed with 20 tweets in a row of news articles or RTs. Your followers’ news feeds will get full of your messages and that gets irritating. Spread them throughout the day using a buffer. I would recommend three to six, depending on how hungry your followers are to hear about you and your recommendations. Huge names like Jeff Bullas sometimes post once an hour all day!

    3) Robotic messages

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    – Make your messages personalised. If you constantly send around links with no additional input you look like a spam-bot. This only works if you are a well-established blog/website/company with thousands of dedicated followers.

    Facebook

    4) Controversial posts

    – Prevent un-liking by not stepping on any political/religious toes. If collecting “likes” is a goal of yours, a message of mass appeal is least likely to garner a bunch of unlikes. You have a decision to make between the integrity of your message and pandering to the crowd.

    5) Not following through on promises

    – Follow through on promises. If the 1000th “liker” earns a voucher, they’d better get that voucher in a timely fashion.

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    6) Having a boring page

    – Make your page interesting and update it regularly. A dead, dull page is just going to de-legitimize your organization or brand. Based on your best assessment of the audience, find out the length of post they react most positively to, and if pictures and videos help or not with engagement.

    Google+

    7) Immediately posting your own content

    – Prevent exclusion by first easing into the community. Comment on posts, talk about other people’s work, recommend external sources of information. Then, start linking things from your personal feed. Once you become a respected opinion, you will have the freedom to share your content with the community.

    8) Emailing your circles everything you say and do

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    – Prevent exclusion by not emailing all your circles all of your posts all the time. Nobody likes an inbox crammed full of Google+ updates. Be selective and notify people of what’s great interest or importance.

    General

    9) Hiding your true identity

    – Don’t use a fake photo and fake name. “Batboy783” and a fuzzy photo of a Greek philosopher will make people mistrust you and suspect a troll.

    10) Contacting the public through a company profile

    – Until you are a massive established corporation, send your social media messages from your personal account and not the company account. Customers and the public need to feel that you are human. A successful brand needs a sensation of honesty, transparency and accessibility.

    Basic behaviour on social media for better branding

    • Fulfil a need: answer a question, offer humour, offer empathy
    • Clearly define your area of expertise and niche
    • Be positive or neutral, never negative
    • Always respond, preferably ASAP
    • Clean trolls and spam out of your feeds regularly
    • Keep your tone soft and your grammar excellent—nobody likes a truculent-sounding and badly-spelt “i woudnt do it liek that its not a nice design”. Try “If you imagine how a first-time visitor lands on this page, the first thing they see is a huge advertisement. This will probably not attract them to return.”

    What tips do you have on how to navigate the social media sea?

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    Andrea Francis

    Andrea loves being productive and getting things done. She shares practical tips to help people achieve what they want in life.

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    Last Updated on July 3, 2020

    30 Small Habits To Lead A More Peaceful Life

    30 Small Habits To Lead A More Peaceful Life

    In today’s world, true peace must come from within us and our own actions. Here are 30 small things you can do on a regular basis to increase your overall sense of harmony, peace, and well-being:

    1. Don’t go to every fight you’re invited to

    Particularly when you’re around those who thrive on chaos, be willing to decline the invitation to join in on the drama.

    2. Focus on your breath

    Throughout the day, stop to take a few deep breaths. Keep stress at bay with techniques such as “square breathing.” Breathe in for four counts, hold for four counts, then out for four counts, and hold again for four counts. Repeat this cycle four times.

    3. Get organized and purge old items

    A cluttered space often creates a cluttered spirit. Take the time to get rid of anything you haven’t used in a year and invest in organizational systems that help you sustain a level of neatness.

    4. Stop yourself from being judgmental

    Whenever you are tempted to have an opinion about someone else’s life, check your intentions. Judging others creates and promotes negative energy.

    5. Say ‘thank you’ early and often

    Start and end each day with an attitude of gratitude. Look for opportunities in your daily routine and interactions to express appreciation.

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    6. Smile more

    Even if you have to “fake it until you make it,” there are many scientific benefits of smiling and laughing. Also, pay attention to your facial expression when you are doing neutral activities such as driving and walking. Turn that frown upside down!

    7. Don’t worry about the future

    As difficult as this sounds, there is a direct connection between staying in the present and living a more peaceful life. You cannot control the future. As the old proverb goes, “Worry is like a rocking chair. It gives you something to do, but it won’t get you anywhere.” Practice gently bringing your thoughts back to the present.

    8. Eat real food

    The closer the food is to the state from which it came from the earth, the better you will feel in eating it. Choose foods that grew from a plant over food that was made in a plant.

    9. Choose being happy over being right

    Too often, we sacrifice inner peace in order to make a point. It’s rarely worth it.

    10. Keep technology out of the bedroom

    Many studies, such as one conducted by Brigham and Women’s Hospital, have connected blue light of electronic devices before bed to adverse sleep and overall health. To make matters worse, many people report that they cannot resist checking email and social media when their cell phone is in reach of their bed, regardless of the time.

    11. Make use of filtering features on social media

    You may not want to “unfriend” someone completely, however you can choose whether you want to follow their posts and/or the sources of information that they share.

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    12. Get comfortable with silence

    When you picture someone who is the ultimate state of peace, typically they aren’t talking.

    13. Listen to understand, not to respond

    So often in conversations, we use our ears to give us cues about when it is our turn to say what we want to say. Practice active listening, ask questions, process, then speak.

    14. Put your troubles in a bubble

    Whenever you start to feel anxious, visualize the situation being wrapped in a bubble and then picture that sphere floating away.

    15. Speak more slowly

    Often a lack of peace manifests itself in fast or clipped speech. Take a breath, slow down, and let your thoughtful consideration drive your words.

    16. Don’t procrastinate

    Nothing adds stress to our lives like waiting until the last minute.

    17. Buy a coloring book

    Mandala coloring books for adults are becoming more popular because of their connection to creating inner peace.

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    18. Prioritize yourself

    You are the only person who you are guaranteed to live with 24 hours a day for the rest of your life.

    19. Forgive others

    Holding a grudge is hurting you exponentially more than anyone else. Let it go.

    20. Check your expectations

    Presumption often leads to drama. Remember the old saying, “Expectations are premeditated resentments.”

    21. Engage in active play

    Let your inner child come out and have some fun. Jump, dance, play, and pretend!

    22. Stop criticizing yourself

    The world is a hard enough place with more than enough critics. Your life is not served well by being one of them.

    23. Focus your energy and attention on what you want

    Thoughts, words, and actions all create energy. Energy attracts like energy. Put out what you want to get back.

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    24. Assign yourself “complaint free” days.

    Make a conscious decision not to complain about anything for a whole day. It might be harder than you think and the awareness will stick with you.

    25. Surround yourself with people you truly enjoy being in the company of

    Personalities tend to be contagious, and not everyone’s is worth catching. Be judicious in your choices.

    26. Manage your money

    Financial concerns rank top on the list of what causes people stress. Take the time each month to do a budget, calculate what you actually spend and sanity check that against the money you have coming in.

    27. Stop trying to control everything

    Not only is your inner control freak sabotaging your sense of peace, it is also likely getting in the way of external relationships as well.

    28. Practice affirmations

    Repeat positive phrases that depict the life and qualities you want to attract. It may not come naturally to you, but it works.

    29. Get up before sunrise

    Personally witnessing the dawn brings a unique sense of awe and appreciation for life.

    30. Be yourself

    Nothing creates more inner discord than trying to be something other than who we really are. Authenticity breeds happiness.

    Featured photo credit: man watching sunrise via stokpic.com

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