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10 Steps to Avoid When Promoting on Social Media

10 Steps to Avoid When Promoting on Social Media

The marketer’s choice: social media pitfalls

I posted two articles I wrote to a community in Google+ with what I thought was good, helpful advice when starting a business. They were not from my personal website, but a website dedicated to entrepreneurs. This community was specific to a city, and being in a start-up in that city, I thought the advice was perfect for them.

I subsequently got kicked out of the group for posting material that I myself had written—apparently, it didn’t matter if the content was good or not, the taboo is that I looked like I was promoting my own writing. Being confused, I emailed the group organizer explaining myself but I got no reply. Clearly I had violated some social media etiquette, or at least, some Google+ etiquette.

After a little research and some personal reflection on the situation, I came up with a list of rules to follow so as not to cause any more exclusion from social media outlets.

social etiquette

    How do you avoid un-following, un-liking and exclusion online?

    This advice is given for the personal branding point of view, not the average socialiser.

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    Twitter

    1) Not following people back

    – Prevent un-following by following people in return. It’s up to you if you think they are worth following, but generally people will eventually cut you off if you don’t return the favour. There are services that offer auto-reply “thank you” messages, but Twitter discourages it as poor etiquette. Decide for your audience what works best!

    2) Having a spammy newsfeed

    – Try to avoid filling up your news feed with 20 tweets in a row of news articles or RTs. Your followers’ news feeds will get full of your messages and that gets irritating. Spread them throughout the day using a buffer. I would recommend three to six, depending on how hungry your followers are to hear about you and your recommendations. Huge names like Jeff Bullas sometimes post once an hour all day!

    3) Robotic messages

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    – Make your messages personalised. If you constantly send around links with no additional input you look like a spam-bot. This only works if you are a well-established blog/website/company with thousands of dedicated followers.

    Facebook

    4) Controversial posts

    – Prevent un-liking by not stepping on any political/religious toes. If collecting “likes” is a goal of yours, a message of mass appeal is least likely to garner a bunch of unlikes. You have a decision to make between the integrity of your message and pandering to the crowd.

    5) Not following through on promises

    – Follow through on promises. If the 1000th “liker” earns a voucher, they’d better get that voucher in a timely fashion.

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    6) Having a boring page

    – Make your page interesting and update it regularly. A dead, dull page is just going to de-legitimize your organization or brand. Based on your best assessment of the audience, find out the length of post they react most positively to, and if pictures and videos help or not with engagement.

    Google+

    7) Immediately posting your own content

    – Prevent exclusion by first easing into the community. Comment on posts, talk about other people’s work, recommend external sources of information. Then, start linking things from your personal feed. Once you become a respected opinion, you will have the freedom to share your content with the community.

    8) Emailing your circles everything you say and do

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    – Prevent exclusion by not emailing all your circles all of your posts all the time. Nobody likes an inbox crammed full of Google+ updates. Be selective and notify people of what’s great interest or importance.

    General

    9) Hiding your true identity

    – Don’t use a fake photo and fake name. “Batboy783” and a fuzzy photo of a Greek philosopher will make people mistrust you and suspect a troll.

    10) Contacting the public through a company profile

    – Until you are a massive established corporation, send your social media messages from your personal account and not the company account. Customers and the public need to feel that you are human. A successful brand needs a sensation of honesty, transparency and accessibility.

    Basic behaviour on social media for better branding

    • Fulfil a need: answer a question, offer humour, offer empathy
    • Clearly define your area of expertise and niche
    • Be positive or neutral, never negative
    • Always respond, preferably ASAP
    • Clean trolls and spam out of your feeds regularly
    • Keep your tone soft and your grammar excellent—nobody likes a truculent-sounding and badly-spelt “i woudnt do it liek that its not a nice design”. Try “If you imagine how a first-time visitor lands on this page, the first thing they see is a huge advertisement. This will probably not attract them to return.”

    What tips do you have on how to navigate the social media sea?

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    Last Updated on November 15, 2018

    Success In Reaching Goals Is Determined By Mindset

    Success In Reaching Goals Is Determined By Mindset

    What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

    As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

    The Success Mindset

    Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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    The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

    The Placebo Effect and What It Shows Us About The Power of Mindset

    The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

    How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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    How To Create a Success Mindset

    People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

    1. A Success Mindset Comes From a Growth Mindset

    How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

    A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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    There’s a lot of power in changing your perspective.

    2. Look For The Successes

    It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

    3. Eliminate Negativity

    You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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    When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

    4. Create a Vision

    Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

    If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

    An Inspirational Story…

    For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

    What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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