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10 Steps to Avoid When Promoting on Social Media

10 Steps to Avoid When Promoting on Social Media

The marketer’s choice: social media pitfalls

I posted two articles I wrote to a community in Google+ with what I thought was good, helpful advice when starting a business. They were not from my personal website, but a website dedicated to entrepreneurs. This community was specific to a city, and being in a start-up in that city, I thought the advice was perfect for them.

I subsequently got kicked out of the group for posting material that I myself had written—apparently, it didn’t matter if the content was good or not, the taboo is that I looked like I was promoting my own writing. Being confused, I emailed the group organizer explaining myself but I got no reply. Clearly I had violated some social media etiquette, or at least, some Google+ etiquette.

After a little research and some personal reflection on the situation, I came up with a list of rules to follow so as not to cause any more exclusion from social media outlets.

social etiquette

    How do you avoid un-following, un-liking and exclusion online?

    This advice is given for the personal branding point of view, not the average socialiser.

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    Twitter

    1) Not following people back

    – Prevent un-following by following people in return. It’s up to you if you think they are worth following, but generally people will eventually cut you off if you don’t return the favour. There are services that offer auto-reply “thank you” messages, but Twitter discourages it as poor etiquette. Decide for your audience what works best!

    2) Having a spammy newsfeed

    – Try to avoid filling up your news feed with 20 tweets in a row of news articles or RTs. Your followers’ news feeds will get full of your messages and that gets irritating. Spread them throughout the day using a buffer. I would recommend three to six, depending on how hungry your followers are to hear about you and your recommendations. Huge names like Jeff Bullas sometimes post once an hour all day!

    3) Robotic messages

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    – Make your messages personalised. If you constantly send around links with no additional input you look like a spam-bot. This only works if you are a well-established blog/website/company with thousands of dedicated followers.

    Facebook

    4) Controversial posts

    – Prevent un-liking by not stepping on any political/religious toes. If collecting “likes” is a goal of yours, a message of mass appeal is least likely to garner a bunch of unlikes. You have a decision to make between the integrity of your message and pandering to the crowd.

    5) Not following through on promises

    – Follow through on promises. If the 1000th “liker” earns a voucher, they’d better get that voucher in a timely fashion.

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    6) Having a boring page

    – Make your page interesting and update it regularly. A dead, dull page is just going to de-legitimize your organization or brand. Based on your best assessment of the audience, find out the length of post they react most positively to, and if pictures and videos help or not with engagement.

    Google+

    7) Immediately posting your own content

    – Prevent exclusion by first easing into the community. Comment on posts, talk about other people’s work, recommend external sources of information. Then, start linking things from your personal feed. Once you become a respected opinion, you will have the freedom to share your content with the community.

    8) Emailing your circles everything you say and do

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    – Prevent exclusion by not emailing all your circles all of your posts all the time. Nobody likes an inbox crammed full of Google+ updates. Be selective and notify people of what’s great interest or importance.

    General

    9) Hiding your true identity

    – Don’t use a fake photo and fake name. “Batboy783” and a fuzzy photo of a Greek philosopher will make people mistrust you and suspect a troll.

    10) Contacting the public through a company profile

    – Until you are a massive established corporation, send your social media messages from your personal account and not the company account. Customers and the public need to feel that you are human. A successful brand needs a sensation of honesty, transparency and accessibility.

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    Basic behaviour on social media for better branding

    • Fulfil a need: answer a question, offer humour, offer empathy
    • Clearly define your area of expertise and niche
    • Be positive or neutral, never negative
    • Always respond, preferably ASAP
    • Clean trolls and spam out of your feeds regularly
    • Keep your tone soft and your grammar excellent—nobody likes a truculent-sounding and badly-spelt “i woudnt do it liek that its not a nice design”. Try “If you imagine how a first-time visitor lands on this page, the first thing they see is a huge advertisement. This will probably not attract them to return.”

    What tips do you have on how to navigate the social media sea?

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    Andrea Francis

    Andrea loves being productive and getting things done. She shares practical tips to help people achieve what they want in life.

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    Published on May 18, 2021

    How To Improve Listening Skills For Effective Workplace Communication

    How To Improve Listening Skills For Effective Workplace Communication

    We have two ears and one mouth for a reason—effective communication is dependent on using them in proportion, and this involves having good listening skills.

    The workplace of the 21st century may not look the same as it did before COVID-19 spread throughout the world like wildfire, but that doesn’t mean you can relax your standards at work. If anything, Zoom meetings, conference calls, and the continuous time spent behind a screen have created a higher level of expectations for meeting etiquette and communication. And this goes further than simply muting your microphone during a meeting.

    Effective workplace communication has been a topic of discussion for decades, yet, it is rarely addressed or implemented due to a lack of awareness and personal ownership by all parties.

    Effective communication isn’t just about speaking clearly or finding the appropriate choice of words. It starts with intentional listening and being present. Here’s how to improve your listening skills for effective workplace communication.

    Listen to Understand, Not to Speak

    There are stark differences between listening and hearing. Listening involves intention, focused effort, and concentration, whereas hearing simply involves low-level awareness that someone else is speaking. Listening is a voluntary activity that allows one to be present and in the moment while hearing is passive and effortless.[1]

    Which one would you prefer your colleagues to implement during your company-wide presentation? It’s a no-brainer.

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    Listening can be one of the most powerful tools in your communication arsenal because one must listen to understand the message being told to them. As a result of this deeper understanding, communication can be streamlined because there is a higher level of comprehension that will facilitate practical follow-up questions, conversations, and problem-solving. And just because you heard something doesn’t mean you actually understood it.

    We take this for granted daily, but that doesn’t mean we can use that as an excuse.

    Your brain is constantly scanning your environment for threats, opportunities, and situations to advance your ability to promote your survival. And yet, while we are long past the days of worrying about being eaten by wildlife, the neurocircuitry responsible for these mechanisms is still hard-wired into our psychology and neural processing.

    A classic example of this is the formation of memories. Case in point: where were you on June 3rd, 2014? For most of you reading this article, your mind will go completely blank, which isn’t necessarily bad.

    The brain is far too efficient to retain every detail about every event that happens in your life, mainly because many events that occur aren’t always that important. The brain doesn’t—and shouldn’t—care what you ate for lunch three weeks ago or what color shirt you wore golfing last month. But for those of you who remember where you were on June 3rd, 2014, this date probably holds some sort of significance to you. Maybe it was a birthday or an anniversary. Perhaps it was the day your child was born. It could have even been a day where you lost someone special in your life.

    Regardless of the circumstance, the brain is highly stimulated through emotion and engagement, which is why memories are usually stored in these situations. When the brain’s emotional centers become activated, the brain is far more likely to remember an event.[2] And this is also true when intention and focus are applied to listening to a conversation.

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    Utilizing these hard-wired primitive pathways of survival to optimize your communication in the workplace is a no-brainer—literally and figuratively.

    Intentional focus and concentrated efforts will pay off in the long run because you will retain more information and have an easier time recalling it down the road, making you look like a superstar in front of your colleagues and co-workers. Time to kiss those note-taking days away!

    Effective Communication Isn’t Always Through Words

    While we typically associate communication with words and verbal affirmations, communication can come in all shapes and forms. In the Zoom meeting era we live in, it has become far more challenging to utilize and understand these other forms of language. And this is because they are typically easier to see when we are sitting face to face with the person we speak to.[3]

    Body language can play a significant role in how our words and communication are interpreted, especially when there is a disconnection involved.[4] When someone tells you one thing, yet their body language screams something completely different, it’s challenging to let that go. Our brain immediately starts to search for more information and inevitably prompts us to follow up with questions that will provide greater clarity to the situation at hand. And in all reality, not saying something might be just as important as actually saying something.

    These commonly overlooked non-verbal communication choices can provide a plethora of information about the intentions, emotions, and motivations. We do this unconsciously, and it happens with every confrontation, conversation, and interaction we engage in. The magic lies in the utilization and active interpretation of these signals to improve your listening skills and your communication skills.

    Our brains were designed for interpreting our world, which is why we are so good at recognizing subtle nuances and underlying disconnect within our casual encounters. So, when we begin to notice conflicting messages between verbal and non-verbal communication, our brain takes us down a path of troubleshooting.

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    Which messages are consistent with this theme over time? Which statements aren’t aligning with what they’re really trying to tell me? How should I interpret their words and body language?

    Suppose we want to break things down even further. In that case, one must understand that body language is usually a subconscious event, meaning that we rarely think about our body language. This happens because our brain’s primary focus is to string together words and phrases for verbal communication, which usually requires a higher level of processing. This doesn’t mean that body language will always tell the truth, but it does provide clues to help us weigh information, which can be pretty beneficial in the long run.

    Actively interpreting body language can provide you with an edge in your communication skills. It can also be used as a tool to connect with the individual you are speaking to. This process is deeply ingrained into our human fabric and utilizes similar methods babies use while learning new skills from their parents’ traits during the early years of development.

    Mirroring a person’s posture or stance can create a subtle bond, facilitating a sense of feeling like one another. This process is triggered via the activation of specific brain regions through the stimulation of specialized neurons called mirror neurons.[5] These particular neurons become activated while watching an individual engage in an activity or task, facilitating learning, queuing, and understanding. They also allow the person watching an action to become more efficient at physically executing the action, creating changes in the brain, and altering the overall structure of the brain to enhance output for that chosen activity.

    Listening with intention can make you understand your colleague, and when paired together with mirroring body language, you can make your colleague feel like you two are alike. This simple trick can facilitate a greater bond of understanding and communication within all aspects of the conversation.

    Eliminate All Distractions, Once and for All

    As Jim Rohn says, “What is easy to do is also easy not to do.” And this is an underlying principle that will carry through in all aspects of communication. Distractions are a surefire way to ensure a lack of understanding or interpretation of a conversation, which in turn, will create inefficiencies and a poor foundation for communication.

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    This should come as no surprise, especially in this day in age where people are constantly distracted by social media, text messaging, and endlessly checking their emails. We’re stuck in a cultural norm that has hijacked our love for the addictive dopamine rush and altered our ability to truly focus our efforts on the task at hand. And these distractions aren’t just distractions for the time they’re being used. They use up coveted brainpower and central processes that secondarily delay our ability to get back on track.

    Gloria Mark, a researcher at UC Irvine, discovered that it takes an average of 23 minutes and 15 seconds for our brains to reach their peak state of focus after an interruption.[6] Yes, you read that correctly—distractions are costly, error-prone, and yield little to no benefit outside of a bump to the ego when receiving a new like on your social media profile.

    Meetings should implement a no-phone policy, video conference calls should be set on their own browser with no other tabs open, and all updates, notifications, and email prompt should be immediately turned off, if possible, to eliminate all distractions during a meeting.

    These are just a few examples of how we can optimize our environment to facilitate the highest levels of communication within the workplace.

    Actions Speak Louder Than Words

    Effective communication in the workplace doesn’t have to be challenging, but it does have to be intentional. Knowledge can only take us so far, but once again, knowing something is very different than putting it into action.

    Just like riding a bike, the more often you do it, the easier it becomes. Master communicators are phenomenal listeners, which allows them to be effective communicators in the workplace and in life. If you genuinely want to own your communication, you must implement this information today and learn how to improve your listening skills.

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    Choose your words carefully, listen intently, and most of all, be present in the moment—because that’s what master communicators do, and you can do it, too!

    More Tips Improving Listening Skills

    Featured photo credit: Mailchimp via unsplash.com

    Reference

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