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10 Reasons Why You Need A Blog

10 Reasons Why You Need A Blog


    I know, I know–you’re already running a business, writing a book, raising children, and trying to have a life.

    I get it.

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    But you’re here, which means that you’re into things like productivity, getting things done, and creating space in your life for the good things.

    But it’s probably not enough. 

    Most likely, you’re able to maintain your 200+ emails-per-day workload, multiple projects at a time, and still have enough sanity to get home in time for dinner.

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    So why am I advocating adding another thing to your daily task list? Why am I telling you why you need a blog?

    Because blogging isn’t going anywhere. 

    More importantly, it’s not something that should be seen as adding to what you’re doing. On the contrary, blogging (if done well), can be the most productive thing you do all day, and can even take the place of many of your daily “to-do”s. You might need to step out of your comfort zone, but trust me–it’s worth it.

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    Here’s a list of some of those things blogging can help with:

    1. If you’re a business owner, it’s a great way to connect with customers. Forget Twitter, networking events, and call centers. Blogging is a personal, down-to-earth method of keeping your customers informed and in-the-know about not only your latest product offerings, but your internal culture as well.
    2. Finding new clients. In the same vein, don’t discount the marketing advantages of blogging. If you do it right, you could be on to something. Many businesses chalk up a large percentage of their revenue from blogging and blogging-related activities, and you can have a piece of that pie.
    3. Getting more done. Just because you’re writing every day on a blog doesn’t mean other things won’t get done. Blogging is an activity that can literally happen anywhere. Wake up early, go to bed late, whatever–blogging doesn’t usually take long, and you can press pause whenever you like. The “Getting Things Done” mentality happens as you start writing that first sentence–you’ll find yourself invigorated, energized, and motivated by the words you’re writing.
    4. Getting better things done. Once you start realizing what exactly it is you’re going to offer to people through your blog, you’ll start to prioritize your day differently. You’ll have comments to respond to, emails to answer, and social media promoting to do, but all of this is building a pipeline of targeted warm leads to your business.
    5. It’s creation. Period. You’re creating stuff. Stuff can be bought, sold, added to, reworked, and changed, but most importantly this stuff is a form of asset–an asset you own and control. No word ever published online has a negative value.
    6. Blogs are the news vehicle of the future. This one might receive some flak, but oh well. I truly believe that blogging–at least the general, broad definition of content-creation by the lay person–is the new form of news delivery. We’ll still have reporters and journalists, but the news and noteworthy stories of the day are now in our hands–it’s our job to be the first-hand eyewitness accounts of the current goings-on.
    7. Blogging can boost productivity in unforeseen areas.You might not realize it yet, but blogging leads to a funny ailment I like to call “picking-blog-headlines-for-everything-that-happens-in-your-life.” If you’ve been driving down the freeway and want to suddenly write a post bemoaning the terrible billboard ad called “7 Reasons Your Company Sucks At Advertising,” you know what I mean. This productivity booster is a cool thing, though–it helps keep the “idea bucket” full, and it transfers into many other forms of content, not just blogs.
    8. Blogs are a great way to measure success. However you define success, blogging can track it. You can search through your year-old archives or do a specific series–either way, your words won’t lie (unless you lied when you wrote them…). Want to earn $100,000 this year? Start blogging the results of your business’ advertising and marketing campaigns, and include revenue reports.
    9. Accountability. This one’s simple. Blogging is usually a public-facing event that we engage in with the sole purpose of gaining readership. These readers, while sometimes harsh, are for the most part very truthful. They’ll keep us focused on our published and public goals, and that alone is worth the asking price.
    10. Because everyone else is. Okay, I didn’t want to use this “cop out” reason, but there it is. If you’re a business owner without a blog, you’re already behind. If you’re an individual with something to say, get started saying it. You may not realize it, but there’s at least one other person in the world who needs the kind of expertise you have, no matter how trivial. Everywhere you look, there’s a blog, video feed, or YouTube channel dedicated to the obscure and random. Do us one better and create something worth sharing.

    Maybe I’ve convinced you, maybe not. But you won’t change my mind–the benefits of blogging (creating content and sharing it online) far outweigh the downsides and work we need to put in to it. This is why you need a blog.

    If you’ve never tried it, check out my site for some great resources, but just know that blogging is a perfect example of something that “you get what you put in to it.” It can take your business or your life to another level, and it’s not hard to do. It takes work, sure, but everything of value does anyway!

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    And if you need some specific help, start by asking the right questions–here are 101 of them!

    (Photo credit: Blog on Typewriter via Shutterstock)

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    Last Updated on January 21, 2020

    How to Motivate People Around You and Inspire Them

    How to Motivate People Around You and Inspire Them

    If I was a super hero I’d want my super power to be the ability to motivate everyone around me. Think of how many problems you could solve just by being able to motivate people towards their goals. You wouldn’t be frustrated by lazy co-workers. You wouldn’t be mad at your partner for wasting the weekend in front of the TV. Also, the more people around you are motivated toward their dreams, the more you can capitalize off their successes.

    Being able to motivate people is key to your success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

    So, how to motivate people? Here are 7 ways to motivate others even you can do.

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    1. Listen

    Most people start out trying to motivate someone by giving them a lengthy speech, but this rarely works because motivation has to start inside others. The best way to motivate others is to start by listening to what they want to do. Find out what the person’s goals and dreams are. If it’s something you want to encourage, then continue through these steps.

    2. Ask Open-Ended Questions

    Open-ended questions are the best way to figure out what someone’s dreams are. If you can’t think of anything to ask, start with, “What have you always wanted to do?”

    “Why do you want to do that?”

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    “What makes you so excited about it?”

    “How long has that been your dream?”

    You need this information the help you with the following steps.

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    3. Encourage

    This is the most important step, because starting a dream is scary. People are so scared they will fail or look stupid, many never try to reach their goals, so this is where you come in. You must encourage them. Say things like, “I think you will be great at that.” Better yet, say, “I think your skills in X will help you succeed.” For example if you have a friend who wants to own a pet store, say, “You are so great with animals, I think you will be excellent at running a pet store.”

    4. Ask About What the First Step Will Be

    After you’ve encouraged them, find how they will start. If they don’t know, you can make suggestions, but it’s better to let the person figure out the first step themselves so they can be committed to the process.

    5. Dream

    This is the most fun step, because you can dream about success. Say things like, “Wouldn’t it be cool if your business took off, and you didn’t have to work at that job you hate?” By allowing others to dream, you solidify the motivation in place and connect their dreams to a future reality.

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    6. Ask How You Can Help

    Most of the time, others won’t need anything from you, but it’s always good to offer. Just letting the person know you’re there will help motivate them to start. And, who knows, maybe your skills can help.

    7. Follow Up

    Periodically, over the course of the next year, ask them how their goal is going. This way you can find out what progress has been made. You may need to do the seven steps again, or they may need motivation in another area of their life.

    Final Thoughts

    By following these seven steps, you’ll be able to encourage the people around you to achieve their dreams and goals. In return, you’ll be more passionate about getting to your goals, you’ll be surrounded by successful people, and others will want to help you reach your dreams …

    Oh, and you’ll become a motivational super hero. Time to get a cape!

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    Featured photo credit: Thought Catalog via unsplash.com

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