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10+ Powerful Sales Concepts For Blogging Success

10+ Powerful Sales Concepts For Blogging Success
Sales

Selling Subscriptions to Your Blog

If you’re giving away subscriptions for free, why is it so hard to get subscribers? Well, because there is a cost to subscribing, and the cost is in the form of people’s most valuable currency, time. If you want more RSS subscribers to your blog, then you will need to sell those subscriptions. How do you do that? Simple. You use the same sales principles that any good salesperson needs to employ. Here they are:

1. Sales are Achieved Through Meeting People’s Needs

This is the core task you must achieve. Everything should center around this hub. What are the needs of your target audience? What kind of content do they need: interesting, useful, inspiring, thoughtful, humorous, entertaining, etc? Are you increasing their productivity, helping them make money, save moeny, laugh, feel good, feel excited, and finding them valuable resources? Figure out what your target audience wants and make sure that your content delivers on meeting those needs.


2. People Buy Based on Feelings not Rational Thoughts

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When it comes down to a final purchase of a product, after all the research, people usually go with their gut feeling. Their decision will often boil down to what “feels right.” When it comes to subscribing to a blog, how do you make that decision? Do you find that it is just automatic? You get the feeling of “I want to see more of this” and you just click on that orange button. How can you make your audience feel that way too? Find a way to make them FEEL like they can’t live without your blog. How? The simplest way is with great writing.

3. Ask for the Sale

Oftentimes a sale is lost simply because the seller didn’t ask for the sale. The buyer likes the product, likes the salesperson, but is ambivalent about taking action. Are you asking your readers to subscribe? How? Is it in a place on your blog where readers will “hear it” or is there too much “noise” elsewhere and they miss it? Make sure you’re being heard by clearing out any “visual noise” that is getting in the way of your message.

4. Ask For Referrals

Are you graciously asking for a “referrals” in the form of social bookmarking and emailing to friends? What ways could you be more creative about this? Do you offer an incentive? Are you able to personalize it, such as in replies to your readers’ comments? What would make you want to refer a site? What could an author do to entice you? Test something new. Asking for and receiving referrals will gain you more readers and subscribers in the long run.

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5. It’s a Numbers Game:

Sales is a game of perseverance. In some ways it is kind of like certain aspects of the Survivor show, in that personal drive to win is a big factor in winning. Do you have the tenacity to stick with it during the “lean” times of low subscribers? By staying disciplined, always striving to improve and meet your readers needs, over time you will gain more readers. Stick with it! If your numbers are really going nowhere for a long time, then seek out feedback from your readers, and guidance from other bloggers whom you respect.

6. Networking is King

Sales people spend a lot of time at conferences, golfing, and at networking mixers all in the name of building business (and having fun too). Bloggers also need to network for the purpose of building a readership and also learning from others. Of course there are many ways to network online such as MyBlogLog, BlogCatalog, StumbleUpon, Digg, Delicious, and many more that are springing up all the time. Then there is commenting on blogs and forums, and emailing and IM’ing fellow bloggers. Just like traditional sales networking, it’s important to know what your goal is and stay focused on that. Don’t be the one who got totally drunk at the conference and was too hung over to really learn anything. Have fun, but remember what you are trying to accomplish.

7. SW³: Some Will, Some Won’t, So What!

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Some will like your blog and some won’t. Don’t let it get you down. Stay upbeat and positive. Keep focusing on writing to meet your readers’ needs. Follow your instinct. I read once that if you don’t get dissenting comments at some point, then you are not doing it right. Slow and steady wins the race.

8. People Like to Buy from Positive People

What is the tone of your blog? Is it positive or negative or neutral? You’re more likely to attract readers if there is something positive going on at your site. I’m not saying that you can’t have dark material or negative content. Some readers are looking for heavier subjects. But if they can still walk away with a good feeling then they will want to return. Think about blogs in your genre and what kind of culture they have there. What do you want your culture to be, and how can you make it a positive experience for your readers?

9. People Like to Buy Things That are Shiny, New and Sparkly

If you’re not improving you’re falling behind. I heard that once. I didn’t like it. But it’s true. You need to always be prepared to adjust to the times or your readers’ interest or to new technologies. You need to stay on top of your field. Does anything on your site need updating or improving? Ask a few people you trust to give you the brutal truth, and then take some action on comments you hear from multiple sources.

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10. If I Trust You, I Will Buy from You

Trust is built over time. Are you consistent in your writing, in your opinions? Take notice of whether you give different opinions from one day to the next on a particular topic. This doesn’t mean that you can’t adapt over time, but when you do change opinions you acknowledge that fact and explain why. Trust is also built by consistency in your posting frequency. Do you follow through with promises you make to your readers, such as future posts or followup on questions? Make sure your readers can count on you. They are watching more carefully than you think.

BONUS: #11. The Price is Right – not necessarily the lowest, but the fairest with respect to the value.

The longer your posts are and the more frequently you write, the more “expensive” your subscription is to a reader. Make sure that the value you provide is commensurate with these two aspects of your blog. How do you figure that out? Here’s one way: when you consider writing each post imagine the top blog that you know of in your field which has thousands of subscribers, and ask yourself “Would I be comfortable submitting this as a guest post on that blog?” If not, then go back to the drawing board. Ask yourself what makes you click on a story, and then try to emulate those types of articles.

What do you think are the success principles for selling blog subscriptions? Please share your thoughts!

K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 7 Easy Ways to Improve Your Financial Life, Make Money with Your Blog: The Ultimate Resource List, 3 Tips to Landing the Job You Want, and 5 Big Secrets “They” Don’t Want You to Know About Investing.

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Last Updated on September 20, 2018

7 Powerful Questions To Find Out What You Want To Do With Your Life

7 Powerful Questions To Find Out What You Want To Do With Your Life

What do I want to do with my life? It’s a question all of us think about at one point or another.

For some, the answer comes easily. For others, it takes a lifetime to figure out.

It’s easy to just go through the motions and continue to do what’s comfortable and familiar. But for those of you who seek fulfillment, who want to do more, these questions will help you paint a clearer picture of what you want to do with your life.

1. What are the things I’m most passionate about?

The first step to living a more fulfilling life is to think about the things that you’re passionate about.

What do you love? What fulfills you? What “work” do you do that doesn’t feel like work? Maybe you enjoy writing, maybe you love working with animals or maybe you have a knack for photography.

The point is, figure out what you love doing, then do more of it.

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2. What are my greatest accomplishments in life so far?

Think about your past experiences and the things in your life you’re most proud of.

How did those accomplishments make you feel? Pretty darn good, right? So why not try and emulate those experiences and feelings?

If you ran a marathon once and loved the feeling you had afterwards, start training for another one. If your child grew up to be a star athlete or musician because of your teachings, then be a coach or mentor for other kids.

Continue to do the things that have been most fulfilling for you.

3. If my life had absolutely no limits, what would I choose to have and what would I choose to do?

Here’s a cool exercise: Think about what you would do if you had no limits.

If you had all the money and time in the world, where would you go? What would you do? Who would you spend time with?

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These answers can help you figure out what you want to do with your life. It doesn’t mean you need millions of dollars to be happy though.

What it does mean is answering these questions will help you set goals to reach certain milestones and create a path toward happiness and fulfillment. Which leads to our next question …

4. What are my goals in life?

Goals are a necessary component to set you up for a happy future. So answer these questions:

Once you figure out the answers to each of these, you’ll have a much better idea of what you should do with your life.

5. Whom do I admire most in the world?

Following the path of successful people can set you up for success.

Think about the people you respect and admire most. What are their best qualities? Why do you respect them? What can you learn from them?

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You’re the average of the 5 people you spend the most time with.[1] So don’t waste your time with people who hold you back from achieving your dreams.

Spend more time with happy, successful, optimistic people and you’ll become one of them.

6. What do I not like to do?

An important part of figuring out what you want to do with your life is honestly assessing what you don’t want to do.

What are the things you despise? What bugs you the most about your current job?

Maybe you hate meetings even though you sit through 6 hours of them every day. If that’s the case, find a job where you can work more independently.

The point is, if you want something to change in your life, you need to take action. Which leads to our final question …

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7. How hard am I willing to work to get what I want?

Great accomplishments never come easy. If you want to do great things with your life, you’re going to have to make a great effort. That will probably mean putting in more hours the average person, getting outside your comfort zone and learning as much as you can to achieve as much as you can.

But here’s the cool part: it’s often the journey that is the most fulfilling part. It’s during these seemingly small, insignificant moments that you’ll often find that “aha” moments that helps you answer the question,

“What do I want to do with my life?”

So take the first step toward improving your life. You won’t regret it.

Featured photo credit: Andrew Ly via unsplash.com

Reference

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