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10+ Powerful Sales Concepts For Blogging Success

10+ Powerful Sales Concepts For Blogging Success
Sales

Selling Subscriptions to Your Blog

If you’re giving away subscriptions for free, why is it so hard to get subscribers? Well, because there is a cost to subscribing, and the cost is in the form of people’s most valuable currency, time. If you want more RSS subscribers to your blog, then you will need to sell those subscriptions. How do you do that? Simple. You use the same sales principles that any good salesperson needs to employ. Here they are:

1. Sales are Achieved Through Meeting People’s Needs

This is the core task you must achieve. Everything should center around this hub. What are the needs of your target audience? What kind of content do they need: interesting, useful, inspiring, thoughtful, humorous, entertaining, etc? Are you increasing their productivity, helping them make money, save moeny, laugh, feel good, feel excited, and finding them valuable resources? Figure out what your target audience wants and make sure that your content delivers on meeting those needs.


2. People Buy Based on Feelings not Rational Thoughts

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When it comes down to a final purchase of a product, after all the research, people usually go with their gut feeling. Their decision will often boil down to what “feels right.” When it comes to subscribing to a blog, how do you make that decision? Do you find that it is just automatic? You get the feeling of “I want to see more of this” and you just click on that orange button. How can you make your audience feel that way too? Find a way to make them FEEL like they can’t live without your blog. How? The simplest way is with great writing.

3. Ask for the Sale

Oftentimes a sale is lost simply because the seller didn’t ask for the sale. The buyer likes the product, likes the salesperson, but is ambivalent about taking action. Are you asking your readers to subscribe? How? Is it in a place on your blog where readers will “hear it” or is there too much “noise” elsewhere and they miss it? Make sure you’re being heard by clearing out any “visual noise” that is getting in the way of your message.

4. Ask For Referrals

Are you graciously asking for a “referrals” in the form of social bookmarking and emailing to friends? What ways could you be more creative about this? Do you offer an incentive? Are you able to personalize it, such as in replies to your readers’ comments? What would make you want to refer a site? What could an author do to entice you? Test something new. Asking for and receiving referrals will gain you more readers and subscribers in the long run.

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5. It’s a Numbers Game:

Sales is a game of perseverance. In some ways it is kind of like certain aspects of the Survivor show, in that personal drive to win is a big factor in winning. Do you have the tenacity to stick with it during the “lean” times of low subscribers? By staying disciplined, always striving to improve and meet your readers needs, over time you will gain more readers. Stick with it! If your numbers are really going nowhere for a long time, then seek out feedback from your readers, and guidance from other bloggers whom you respect.

6. Networking is King

Sales people spend a lot of time at conferences, golfing, and at networking mixers all in the name of building business (and having fun too). Bloggers also need to network for the purpose of building a readership and also learning from others. Of course there are many ways to network online such as MyBlogLog, BlogCatalog, StumbleUpon, Digg, Delicious, and many more that are springing up all the time. Then there is commenting on blogs and forums, and emailing and IM’ing fellow bloggers. Just like traditional sales networking, it’s important to know what your goal is and stay focused on that. Don’t be the one who got totally drunk at the conference and was too hung over to really learn anything. Have fun, but remember what you are trying to accomplish.

7. SW³: Some Will, Some Won’t, So What!

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Some will like your blog and some won’t. Don’t let it get you down. Stay upbeat and positive. Keep focusing on writing to meet your readers’ needs. Follow your instinct. I read once that if you don’t get dissenting comments at some point, then you are not doing it right. Slow and steady wins the race.

8. People Like to Buy from Positive People

What is the tone of your blog? Is it positive or negative or neutral? You’re more likely to attract readers if there is something positive going on at your site. I’m not saying that you can’t have dark material or negative content. Some readers are looking for heavier subjects. But if they can still walk away with a good feeling then they will want to return. Think about blogs in your genre and what kind of culture they have there. What do you want your culture to be, and how can you make it a positive experience for your readers?

9. People Like to Buy Things That are Shiny, New and Sparkly

If you’re not improving you’re falling behind. I heard that once. I didn’t like it. But it’s true. You need to always be prepared to adjust to the times or your readers’ interest or to new technologies. You need to stay on top of your field. Does anything on your site need updating or improving? Ask a few people you trust to give you the brutal truth, and then take some action on comments you hear from multiple sources.

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10. If I Trust You, I Will Buy from You

Trust is built over time. Are you consistent in your writing, in your opinions? Take notice of whether you give different opinions from one day to the next on a particular topic. This doesn’t mean that you can’t adapt over time, but when you do change opinions you acknowledge that fact and explain why. Trust is also built by consistency in your posting frequency. Do you follow through with promises you make to your readers, such as future posts or followup on questions? Make sure your readers can count on you. They are watching more carefully than you think.

BONUS: #11. The Price is Right – not necessarily the lowest, but the fairest with respect to the value.

The longer your posts are and the more frequently you write, the more “expensive” your subscription is to a reader. Make sure that the value you provide is commensurate with these two aspects of your blog. How do you figure that out? Here’s one way: when you consider writing each post imagine the top blog that you know of in your field which has thousands of subscribers, and ask yourself “Would I be comfortable submitting this as a guest post on that blog?” If not, then go back to the drawing board. Ask yourself what makes you click on a story, and then try to emulate those types of articles.

What do you think are the success principles for selling blog subscriptions? Please share your thoughts!

K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 7 Easy Ways to Improve Your Financial Life, Make Money with Your Blog: The Ultimate Resource List, 3 Tips to Landing the Job You Want, and 5 Big Secrets “They” Don’t Want You to Know About Investing.

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Last Updated on June 26, 2019

13 Ways Happy People Think and Feel Differently

13 Ways Happy People Think and Feel Differently

Let me begin by being 100% frank with you – everyone is capable of happiness.

Happiness is first a choice but it also takes persistence to maintain. Happiness is our birth right and my mission is to help as many people as I can live their happiest life.

My mission is to spread the message that everyone deserves happiness.

To live a happy life; however, you must do the work, gain the necessary knowledge, and increase your awareness.

You must fully embody this state and begin to think and feel happiness on every level of your being.

Often times, excuses present themselves and our mind gives us the reasons why we can’t be happy:

“I am too busy right now to focus on happiness”

“I will be happy when I finish school, when I have the money, when I am in the right relationship, when I have kids, when my children are older….”

“I would have had a happy life if this traumatic event had never happened”

“I don’t deserve happiness”

EVERYONE deserves happiness. The reason that you are here right now is because you have a purpose and you are on the earth to enjoy your journey.

Think BIGGER than your excuses. Push FARTHER than your complaints.

Don’t be pulled away from greatness. Get uncomfortable. At least these are what happy and successful people do on a daily basis.

If you would like to begin embodying this life-changing state, then… Here are the 13 ways happy people think and feel differently:

1. Happy People Put Happiness First

Happy people have made the decision that their end goal is happiness.

Every situation, event, bad day ultimately ends with happiness.

To them, happiness is equivalent to sleep and water – it is a necessity to their life. To live an unhappy life is to have never lived at all.

The happy person asks,

“What would be the point of living if every day and moment were filled with negativity?”

“Why would I deplete my energy on negativity when I expend less to be positive?”

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They make happy-based decisions which means in EVERY MOMENT they choose happiness.

If their circumstances can’t change then they instead change their perspective, they look for the silver lining in the negative.

Happy people don’t let negativity steal their moments away – a positive mindset always prevails.

If you ask a happy person how their day was, they will always answer your question with a highlight or a lesson learned.

2. Happy People Embrace Pain

I know what you are thinking –

“No one is ALWAYS happy”

or …

“Even happy people get in bad moods”

and …

These statements are absolutely accurate.

Happy people aren’t always happy and they DO get into bad moods. They get overwhelmed, they feel defeated, and their feelings get hurt.

Happy people aren’t invincible and they feel pain just like everyone else. The only difference between happy people and people who let negativity run their lives is that…

Happy people quickly acknowledge their pain and they make a decision to find a way to transform their pain into something greater. They also use these 13 simple ways to shake off the sadness.

Happy people admit the negativity they feel and they do what it takes to get back into their natural state: happiness.

When your end goal is happiness, then you will find a way to achieve it no matter how much strength you have to muster.

3. Happy People Have a Happy Self-Image

We all have an image in our minds that we subconsciously live up to.

The reason that change is so hard is because our subconscious mind is programmed to live by how we define ourselves.

How are you currently defining yourself?

For happy people, they see themselves with a smile, positive outlook, and/or a bounce in their step. When an event or situation arises that brings in a negative emotion, they quickly change their state to resemble their natural self-image.

When happy people are in a bad mood, it feels unusual to them because feeling negative isn’t aligned with how they see themselves. When they feel upset, they acknowledge the negativity and look for a solution to bring their emotions to the level of how they perceive themselves.

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Look at how you define yourself today – your mind and body are always trying to live up to the definition it is taught to believe.

Your body’s job is to keep you in a “normal” state because this is where it feels most comfortable.

If your self-image is happy, then your mind and body will naturally be brought back to where it feels at home. Your actions will be a clue to how you define yourself.

Take a look at this guide and learn to build positive self-image: How to Build Self Esteem (A Guide to Realize Your Hidden Power)

4. Happy People Have a Strong Support System

The happiest people know that it takes a village and they lean on others for support.

Happy people feel comfortable reaching out for help when they feel that their resistances are overpowering them. They quickly sense their negativity and they tell somebody.

Happy people ask for assistance when they can’t figure out a problem. Seeking help takes strength and it never gets in the way of their self-worth. Happy people appreciate the wisdom that their support system provides.

They have strong connections with the people who are close to them. They never trudge through tough times alone because jeopardizing their happiness for too long would be detrimental to their well-being.

5. Happy People Safeguard Their Minds from Negative Triggers

Warding off negativity is almost impossible when we live in a society that lives by what went wrong and feeds off of what could go wrong. News travels instantaneously so it would be unrealistic to shut this out of your life completely.

However, one strategy that happy people use to safeguard their minds is regulating their environment.

We have a lot of control on how we allow our environments to affect us. We can control our social media feed, the television shows and movies we watch, the books that we read, the people that we spend our time with, and the places that we hang out.

If happiness is your end goal, then take a good look at what is bringing you down. What triggers your unhappiness? See if there is anything in your environment that can be changed……

What we listen to, read, and who we hang out with influence our mind, what we think about, what we worry about, our reactions, and behaviors.

Happy people know what triggers a feeling of negativity and it feels out of alignment for them so they do what it takes to avoid it.

They might regulate their social media news feed to reflect the information that brings them positive energy. They might regulate the people that they spend their time with. It is important to hang out with like-minded people.

What are your triggers? How can you avoid the negativity in your environment?

These are ways that happy people regulate their environment and safeguard their minds: How to Stop the Negative Spin of Thoughts, Emotions and Actions

6. Happy People Know When to Say “No”

Happy people know when to sit one out and say “no.” They do this to protect their happiness and well-being.

Life gets overwhelming – a lot of people need our attention and the to do list can seem never ending.

Happy people give themselves permission to take the day off and they feel comfortable with saying “no” when their stress levels begin to climb. They understand that those around them aren’t benefiting from someone who is frazzled, overwhelmed, and tired.

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A happy person identifies their negative emotion and then they quickly treat it to bring themselves back to their “normal” state, so that they can be at their best for not only themselves but for those around them, too.

A simple “no” can ultimately mean many more “yes’s” in the future because happiness has a long battery life. You can take a look at Leo Babauta’s article The Gentle Art of Saying No and learn to say no.

7. Happy People Are Good Evaluators

Happy people can quickly sense when something is off with themselves or others. They are very intuitive to happiness levels. When someone isn’t quite right, they are the first ones to notice.

Being able to evaluate happiness means that you can identify when negativity is lingering around for too long.

We all have bad days; however, the happy person evaluates often and quickly intervenes.

In other words, happy people frequently evaluate their state and immediately change when their pessimism is overshadowing their joy.

8. Happy People Bring Other People Up

What goes on inside of us is mirrored into our physical world.

What we think about literally consumes our life and is displayed in our work, relationships, and attitude.

Happy people naturally feel good inside and about themselves so they treat others the way that they treat themselves. It never feels forced to give a compliment or to help out a stranger.

When we are truly happy with ourselves, everyone around us has a better experience. Happy people are kind to themselves and because of this, it feels natural to them to want to make others’ happy, too.

9. Happy People Go After Their Dreams

Happy people are always following the joyful path. They make happy-based decisions and because of this, they always end up where they want to be.

It’s absolutely impossible to be happy by following an undesirable path, which is quite opposite for unhappy people.

Most people journey through life on a path they think they are “supposed” to be own. Warning signs (negativity) are often ignored because they truly believe that these feelings are a normal part of life.

Negativity is NOT normal.

The happiest people investigate the negativity in their life and quickly analyze the results. This process allows them to get back on the joyful path which ends in a desirable outcome.

Follow your happiness and your dreams will come true (If that isn’t motivation then I don’t know what is!)

In addition to happiness, here are 14 amazing things that happen when you live your passion.

10. Happy People Never Sweat the Small Stuff

The only expectation that the happy person has is that they remain in a joyful state.

They rarely have expectations for the events and people in their lives because they know that this is a sure way to get let down.

The happiest people take life as it comes – you could say that they roll with the punches. When you don’t have expectations, then you can just sit back and watch how beautifully life unfolds.

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Happy people understand that bad things are inevitable, they are a part of life – The car will break, the kids will make mistakes, people will be late, and dinner will burn.

If it’s not anything seriously affecting their lives, then they don’t give their energy to it.

11. Happy People Rarely Have to Prove That They Are Right

Happy people remember that it’s more important to live up to what they believe. When you live your life aligned with your belief system, then there is no need to explain or prove yourself to others.

Differences in opinions are inevitable, but the happiest of people know it’s wasted energy to defend their position.

It is more effective to simply show people, through actions, how you think, feel, and what you believe.

Energy is saved, arguments are diminished, and credibility/respect are gained when we live by what we believe.

12. Happy People Smile (Even When They Don’t Want To)

Smiling is one of the healthiest things we can do; and happy people use this simple trick quite often.

It has been proven that smiling has the ability to boost your immune system, decrease stress levels, and can even make you look younger. The benefits of smiling have even been backed up by science.[1]

Better yet, smiling is contagious. When you engage in a quick smile, you are likely to brighten someone else’s day along with your own. It is no wonder why happy people smile often!

13. Happy People Live Life in the Present Moment

When we are genuinely happy, we are living for the moment.

Happy people let go of the past, enjoy the present, and look forward to the future. They take the moments for what they are worth – they only invest their energy in what feels right to them.

These tips on How to Live in the Moment and Stop Worrying About the Past or Future maybe helpful for you.

Everyone is capable of living a happy-centered life. You deserve a life that you desire – your dream life. All you have to start doing is make happy-based decisions TODAY.

In every moment, decide on what makes you happy – decide on what gets you excited. Stop doing what you don’t love, don’t listen to the people that you dislike.

If you are engaging in something that isn’t bringing you joy, then quit doing it. Listen to your heart, stop ignoring the warning signs (negativity) because they are there for a reason.

Final Thoughts

I have observed, studied, and interviewed some of the happiest and most successful people along with some of the most miserable and self-loathing.

It starts with one decision – happiness.

The happiest, most successful people choose happiness with EACH and EVERY decision. And you can start doing this today.

Featured photo credit: Autumn Goodman via unsplash.com

Reference

[1] Harvard Business Review: The Science Behind the Smile

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