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10+ Powerful Sales Concepts For Blogging Success

10+ Powerful Sales Concepts For Blogging Success
Sales

Selling Subscriptions to Your Blog

If you’re giving away subscriptions for free, why is it so hard to get subscribers? Well, because there is a cost to subscribing, and the cost is in the form of people’s most valuable currency, time. If you want more RSS subscribers to your blog, then you will need to sell those subscriptions. How do you do that? Simple. You use the same sales principles that any good salesperson needs to employ. Here they are:

1. Sales are Achieved Through Meeting People’s Needs

This is the core task you must achieve. Everything should center around this hub. What are the needs of your target audience? What kind of content do they need: interesting, useful, inspiring, thoughtful, humorous, entertaining, etc? Are you increasing their productivity, helping them make money, save moeny, laugh, feel good, feel excited, and finding them valuable resources? Figure out what your target audience wants and make sure that your content delivers on meeting those needs.


2. People Buy Based on Feelings not Rational Thoughts

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When it comes down to a final purchase of a product, after all the research, people usually go with their gut feeling. Their decision will often boil down to what “feels right.” When it comes to subscribing to a blog, how do you make that decision? Do you find that it is just automatic? You get the feeling of “I want to see more of this” and you just click on that orange button. How can you make your audience feel that way too? Find a way to make them FEEL like they can’t live without your blog. How? The simplest way is with great writing.

3. Ask for the Sale

Oftentimes a sale is lost simply because the seller didn’t ask for the sale. The buyer likes the product, likes the salesperson, but is ambivalent about taking action. Are you asking your readers to subscribe? How? Is it in a place on your blog where readers will “hear it” or is there too much “noise” elsewhere and they miss it? Make sure you’re being heard by clearing out any “visual noise” that is getting in the way of your message.

4. Ask For Referrals

Are you graciously asking for a “referrals” in the form of social bookmarking and emailing to friends? What ways could you be more creative about this? Do you offer an incentive? Are you able to personalize it, such as in replies to your readers’ comments? What would make you want to refer a site? What could an author do to entice you? Test something new. Asking for and receiving referrals will gain you more readers and subscribers in the long run.

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5. It’s a Numbers Game:

Sales is a game of perseverance. In some ways it is kind of like certain aspects of the Survivor show, in that personal drive to win is a big factor in winning. Do you have the tenacity to stick with it during the “lean” times of low subscribers? By staying disciplined, always striving to improve and meet your readers needs, over time you will gain more readers. Stick with it! If your numbers are really going nowhere for a long time, then seek out feedback from your readers, and guidance from other bloggers whom you respect.

6. Networking is King

Sales people spend a lot of time at conferences, golfing, and at networking mixers all in the name of building business (and having fun too). Bloggers also need to network for the purpose of building a readership and also learning from others. Of course there are many ways to network online such as MyBlogLog, BlogCatalog, StumbleUpon, Digg, Delicious, and many more that are springing up all the time. Then there is commenting on blogs and forums, and emailing and IM’ing fellow bloggers. Just like traditional sales networking, it’s important to know what your goal is and stay focused on that. Don’t be the one who got totally drunk at the conference and was too hung over to really learn anything. Have fun, but remember what you are trying to accomplish.

7. SW³: Some Will, Some Won’t, So What!

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Some will like your blog and some won’t. Don’t let it get you down. Stay upbeat and positive. Keep focusing on writing to meet your readers’ needs. Follow your instinct. I read once that if you don’t get dissenting comments at some point, then you are not doing it right. Slow and steady wins the race.

8. People Like to Buy from Positive People

What is the tone of your blog? Is it positive or negative or neutral? You’re more likely to attract readers if there is something positive going on at your site. I’m not saying that you can’t have dark material or negative content. Some readers are looking for heavier subjects. But if they can still walk away with a good feeling then they will want to return. Think about blogs in your genre and what kind of culture they have there. What do you want your culture to be, and how can you make it a positive experience for your readers?

9. People Like to Buy Things That are Shiny, New and Sparkly

If you’re not improving you’re falling behind. I heard that once. I didn’t like it. But it’s true. You need to always be prepared to adjust to the times or your readers’ interest or to new technologies. You need to stay on top of your field. Does anything on your site need updating or improving? Ask a few people you trust to give you the brutal truth, and then take some action on comments you hear from multiple sources.

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10. If I Trust You, I Will Buy from You

Trust is built over time. Are you consistent in your writing, in your opinions? Take notice of whether you give different opinions from one day to the next on a particular topic. This doesn’t mean that you can’t adapt over time, but when you do change opinions you acknowledge that fact and explain why. Trust is also built by consistency in your posting frequency. Do you follow through with promises you make to your readers, such as future posts or followup on questions? Make sure your readers can count on you. They are watching more carefully than you think.

BONUS: #11. The Price is Right – not necessarily the lowest, but the fairest with respect to the value.

The longer your posts are and the more frequently you write, the more “expensive” your subscription is to a reader. Make sure that the value you provide is commensurate with these two aspects of your blog. How do you figure that out? Here’s one way: when you consider writing each post imagine the top blog that you know of in your field which has thousands of subscribers, and ask yourself “Would I be comfortable submitting this as a guest post on that blog?” If not, then go back to the drawing board. Ask yourself what makes you click on a story, and then try to emulate those types of articles.

What do you think are the success principles for selling blog subscriptions? Please share your thoughts!

K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 7 Easy Ways to Improve Your Financial Life, Make Money with Your Blog: The Ultimate Resource List, 3 Tips to Landing the Job You Want, and 5 Big Secrets “They” Don’t Want You to Know About Investing.

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K. Stone

The founder of Life Learning Today, a blog that's dedicated to life improvement tips.

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Last Updated on August 19, 2019

How to Be True to Yourself and Live the Life You Want

How to Be True to Yourself and Live the Life You Want

We live in a world that constantly tells us what to do, how to act, what to be. Knowing how to be true to yourself and live the life you want can be a challenge.

When someone asks how we are, we assume that the person does not mean the question sincerely, for it would lead to an in depth conversation. So telling them that you are good or fine, even if you’re not, is the usual answer.

In an ideal world, we would stop and truly listen. We wouldn’t be afraid to be ourselves. Instead, when we answer about how we are doing, our mask, the persona we show the world, tightens. Sometimes even more so than it might have been before. Eventually, it becomes hard to take off, even when you’re alone.

Imagine a world where we asked how someone was doing and they really told us. Imagine a world where there were no masks, only transparency when we talked to one another.

If you want to live in a world that celebrates who you are, mistakes and all, take off the mask. It doesn’t mean you have to be positive or fine all the time.

According to a Danish psychologist, Svend Brinkman, we expect each other to be happy and fine every second, and we expect it of ourselves. And that “has a dark side.”[1] Positive psychology can have its perks but not at the expense at hiding how you truly feel in order to remain seemingly positive to others.

No one can feel positive all the time and yet, that is what our culture teaches us to embrace. We have to unlearn this. That said, telling others you are ‘“fine”’ all the time is actually detrimental to your wellbeing, because it stops you from being assertive, from being authentic or your truest self.

When you acknowledge a feeling, it leads you to the problem that’s causing that feeling; and once you identify the problem, you can find a solution to it. When you hide that feeling, you stuff it way down so no one can help you.You can’t even help yourself.

Feelings are there for one reason: to be felt. That doesn’t mean you have to act on that feeling. It just means that you start the process of problem solving so you can live the life you want.

1. Embrace Your Vulnerability

When you are your true self, you can better self-advocate or stand up for what you need. Your self-expression matters, and you should value your voice. It’s okay to need things, it’s okay to speak up, and it’s okay not to be okay.

Telling someone you are simply “fine” when you are not, does your story and your journey a great disservice. Being true to yourself entails embracing all aspects of your existence.

When you bring your whole self to the table, there is nothing that you can’t beat. Here’re 7 benefits of being vulnerable you should learn.

Can you take off the mask? This is the toughest thing anyone can do. We have learned to wait until we are safe before we start to be authentic.

In relationships especially, this can be hard. Some people avoid vulnerability at any cost. And in our relationship with ourselves, we can look in the mirror and immediately put on the mask.

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It all starts with your story. You have been on your own unique journey. That journey has led you here, to the person you are today. You have to be unafraid, and embrace all aspects of that journey.

You should seek to thrive, not just survive. That means you do not have to compete or compare yourself with anyone.

Authenticity means you are enough. It’s enough to be who you are to get what you want.

What if for the first time ever, you were real? What if you said what you wanted to say, did what you wanted to do, and didn’t apologize for it?

You were assertive, forthcoming in your opinions or actions to stand for what is right for you, (rather than being passive or aggressive) in doing so. You didn’t let things get to you. You knew you had something special to offer.

That’s where we all should be.

So, answer me this:

How are you, really?

And know that no matter the answer, you should still be accepted.

Bravery is in the understanding that you still may not be accepted for your truth.

Bravery is knowing you matter even when others say that you do not.

Bravery is believing in yourself when all evidence counters doing so (i.e. past failures or losses)

Bravery is in being vulnerable while knowing vulnerability is a sign of strength.

It’s taking control.

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2. Choose Your Attitude in Adversity

You can take control of your destiny and live the life you want by being true to yourself. You can start anytime. You can start today.

You can start with one day at a time, just facing what happens that day. Most of us get overwhelmed when faced with the prospect of a big change. Even if the only thing we change is our attitude.

In one instant, you can become a different person with a change of attitude. When you take control of your attitude, you become able to better understand what is around you. This allows you to move forward.

Originally, you may have had a life plan. It could have started when you were little; you were hoping to become a mermaid, doctor, astronaut or all three when you grew up. You were hoping to be someone. You were hoping to be remembered.

You can still dream those dreams, but eventually reality sets in. Obstacles and struggles arise. You set on a different path when the last one didn’t work out. You think of all the “shoulds” in your life in living the life you want. You should be doing this…should be doing that…

Clayton Barbeau, psychologist, coined the term “shoulding yourself.’[2] When we are set on one path and find ourselves doing something different. It becomes all the things you should be doing rather than seeing the opportunities right in front of you.

But in all this disarray, did you lose sight of the real you?

It may be in our perceived failures and blunders that we lose sight of who we are, because we try to maintain position and status.

In being who we really are and achieving what we really want, we need to be resilient: How to Build Resilience to Face What Life Throws at You

It means that we do not see all possibilities of what might happen, but must trust ourselves to begin again, and continue to build the life we want. In the face of adversity, you must choose your attitude.

Can attitude overcome adversity? It certainly helps. While seeking to be true to yourself and live the life you want, you will have to face a fact:

Change will happen.

Whether that change is good or bad is unique to each person and their perspective.

You might have to start over, once, twice, a few times. It doesn’t mean that everything will be okay, but that you will be okay. What remains or should remain is the true you. When you’ve lost sight of that, you’ve lost sight of everything.

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And then, you rebuild. Moment after moment, day after day. We all have a choice, and in this moment, that matters.

You can choose to have a positive attitude, seeing the silver lining in each situation and, where there is none, the potential for one. Maybe that silver lining is you and what you will do with the situation. How will you use it for something good?

That’s how you can tap into yourself and your power. Sometimes it happens by accident, sometimes on purpose. It can happen when we aren’t even looking for it, or it can be your only focus. Everyone gets there differently.

You can rise, or you can remain. Your choice.

When the worst happens, you can rely on your authenticity to pull you through. That’s because Self Advocacy, speaking up to let others know what you need, is part of finding the real you.

There is nothing wrong with asking for help. Or sometimes, helping others can help us deal with the pain of a hurtful situation. You decide how you’re going to help others, and suddenly, you become your best self.

3. Do What Makes You Happy When No One’s Looking

Being the best version of you has nothing to do with your success or your status. It has everything to do with your Character, what you do when no one’s looking.

In order to create the life you want, you have to be the person you want to be. Faking it till you make it is just a way to white knuckle it through your journey. You have the fire inside of you to make things right, to put the pieces together, to live authentically. And Character is how you get there.

If you fall down and you help another up while you’re down there, it’s like you rise twice.

Along with attitude, your character is about the choices you make rather than what happens to you.

Yes, it’s about doing the right thing even when obstacles seem insurmountable.  It’s about using that mountain you’ve been given to show others it can be moved.  It’s about being unapologetically you, taking control, choosing your attitude in adversity and being the best version of you to create the life you want.

How do you know what you really want? Is it truly status or success?

Unfortunately, these things do not always bring happiness. And aspects of our image or “performance driven existence” may not achieve satisfaction. Materialism is part of our refusal to accept ourselves as enough. All the things we use to repress our true selves are about being enough.

“Enoughness” is what we truly seek, but ego gets in the way.

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Ego is the perception of self as outer worth. It’s not REAL self worth.

Ego represses our true self with a new self— the self of chasing ‘“Am I ever enough?”’ questions. And instead of filling our true selves with self-love and acceptance, when we “should ourselves” and chase “enoughness,” we feed the ego or our image.

It’s important to realize YOU ARE ENOUGH, without all the material trappings.

Stanford psychologist Meagan O’Reilly describes the damage of not thinking we are enough. One of her tactics for combating this is to complete the sentence,[3]

“If I believed I were already enough, I’d ____”

What would you do if you felt you were enough?

By believing you are enough, you can live the life you want.

So many fake it to try to get there, and they end up losing themselves when they lose more and more touch with their Authenticity.

Final Thoughts

By being yourself, you are being brave. By acknowledging all you can be, you tell the universe that you can until you believe it too. The steps are easy, and you are worth it. All of it is about the purpose you are leading and the passion that is your fuel.

Being true to yourself is all about mastering how to live life authentically rather than faking or forcing it. Having the life you want (and deserve) is about being trusting in yourself and the purpose you are living for. Both need passion behind it, fueling it each second, or you will experience burn out.

When you are authentic, you can call the road you walk your own. When you live your life for you and not just the results of all your actions (faking it till you make it), you can let go of what you don’t need. This clarifies and pushes purpose to you, living for something that is greater than you.

You will find that making decisions based on what will actually achieve your goals, will help you attain the life you want, and your success with each step, will allow you to enjoy the process. Good luck!

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Featured photo credit: Ariana Prestes via unsplash.com

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