Advertising
Advertising

10+ Powerful Sales Concepts For Blogging Success

10+ Powerful Sales Concepts For Blogging Success
Sales

Selling Subscriptions to Your Blog

If you’re giving away subscriptions for free, why is it so hard to get subscribers? Well, because there is a cost to subscribing, and the cost is in the form of people’s most valuable currency, time. If you want more RSS subscribers to your blog, then you will need to sell those subscriptions. How do you do that? Simple. You use the same sales principles that any good salesperson needs to employ. Here they are:

1. Sales are Achieved Through Meeting People’s Needs

This is the core task you must achieve. Everything should center around this hub. What are the needs of your target audience? What kind of content do they need: interesting, useful, inspiring, thoughtful, humorous, entertaining, etc? Are you increasing their productivity, helping them make money, save moeny, laugh, feel good, feel excited, and finding them valuable resources? Figure out what your target audience wants and make sure that your content delivers on meeting those needs.


2. People Buy Based on Feelings not Rational Thoughts

Advertising

When it comes down to a final purchase of a product, after all the research, people usually go with their gut feeling. Their decision will often boil down to what “feels right.” When it comes to subscribing to a blog, how do you make that decision? Do you find that it is just automatic? You get the feeling of “I want to see more of this” and you just click on that orange button. How can you make your audience feel that way too? Find a way to make them FEEL like they can’t live without your blog. How? The simplest way is with great writing.

3. Ask for the Sale

Oftentimes a sale is lost simply because the seller didn’t ask for the sale. The buyer likes the product, likes the salesperson, but is ambivalent about taking action. Are you asking your readers to subscribe? How? Is it in a place on your blog where readers will “hear it” or is there too much “noise” elsewhere and they miss it? Make sure you’re being heard by clearing out any “visual noise” that is getting in the way of your message.

4. Ask For Referrals

Are you graciously asking for a “referrals” in the form of social bookmarking and emailing to friends? What ways could you be more creative about this? Do you offer an incentive? Are you able to personalize it, such as in replies to your readers’ comments? What would make you want to refer a site? What could an author do to entice you? Test something new. Asking for and receiving referrals will gain you more readers and subscribers in the long run.

Advertising

5. It’s a Numbers Game:

Sales is a game of perseverance. In some ways it is kind of like certain aspects of the Survivor show, in that personal drive to win is a big factor in winning. Do you have the tenacity to stick with it during the “lean” times of low subscribers? By staying disciplined, always striving to improve and meet your readers needs, over time you will gain more readers. Stick with it! If your numbers are really going nowhere for a long time, then seek out feedback from your readers, and guidance from other bloggers whom you respect.

6. Networking is King

Sales people spend a lot of time at conferences, golfing, and at networking mixers all in the name of building business (and having fun too). Bloggers also need to network for the purpose of building a readership and also learning from others. Of course there are many ways to network online such as MyBlogLog, BlogCatalog, StumbleUpon, Digg, Delicious, and many more that are springing up all the time. Then there is commenting on blogs and forums, and emailing and IM’ing fellow bloggers. Just like traditional sales networking, it’s important to know what your goal is and stay focused on that. Don’t be the one who got totally drunk at the conference and was too hung over to really learn anything. Have fun, but remember what you are trying to accomplish.

7. SW³: Some Will, Some Won’t, So What!

Advertising

Some will like your blog and some won’t. Don’t let it get you down. Stay upbeat and positive. Keep focusing on writing to meet your readers’ needs. Follow your instinct. I read once that if you don’t get dissenting comments at some point, then you are not doing it right. Slow and steady wins the race.

8. People Like to Buy from Positive People

What is the tone of your blog? Is it positive or negative or neutral? You’re more likely to attract readers if there is something positive going on at your site. I’m not saying that you can’t have dark material or negative content. Some readers are looking for heavier subjects. But if they can still walk away with a good feeling then they will want to return. Think about blogs in your genre and what kind of culture they have there. What do you want your culture to be, and how can you make it a positive experience for your readers?

9. People Like to Buy Things That are Shiny, New and Sparkly

If you’re not improving you’re falling behind. I heard that once. I didn’t like it. But it’s true. You need to always be prepared to adjust to the times or your readers’ interest or to new technologies. You need to stay on top of your field. Does anything on your site need updating or improving? Ask a few people you trust to give you the brutal truth, and then take some action on comments you hear from multiple sources.

Advertising

10. If I Trust You, I Will Buy from You

Trust is built over time. Are you consistent in your writing, in your opinions? Take notice of whether you give different opinions from one day to the next on a particular topic. This doesn’t mean that you can’t adapt over time, but when you do change opinions you acknowledge that fact and explain why. Trust is also built by consistency in your posting frequency. Do you follow through with promises you make to your readers, such as future posts or followup on questions? Make sure your readers can count on you. They are watching more carefully than you think.

BONUS: #11. The Price is Right – not necessarily the lowest, but the fairest with respect to the value.

The longer your posts are and the more frequently you write, the more “expensive” your subscription is to a reader. Make sure that the value you provide is commensurate with these two aspects of your blog. How do you figure that out? Here’s one way: when you consider writing each post imagine the top blog that you know of in your field which has thousands of subscribers, and ask yourself “Would I be comfortable submitting this as a guest post on that blog?” If not, then go back to the drawing board. Ask yourself what makes you click on a story, and then try to emulate those types of articles.

What do you think are the success principles for selling blog subscriptions? Please share your thoughts!

K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 7 Easy Ways to Improve Your Financial Life, Make Money with Your Blog: The Ultimate Resource List, 3 Tips to Landing the Job You Want, and 5 Big Secrets “They” Don’t Want You to Know About Investing.

More by this author

K. Stone

The founder of Life Learning Today, a blog that's dedicated to life improvement tips.

How to Take Time for Yourself and Restore Your Energy How to Overcome Procrastination and Start Doing What Truly Matters Solutions for 7 Annoying Modern Day Problems The Two F-Words You Should Love Opportunity Overload

Trending in Communication

1 11 Red Flags in a Relationship Not To Ignore 2 Easily Misunderstood by Others? 6 Barriers You Should Overcome to Make Communication Less Frustrating 3 7 Simple Ways To Be Famous In One Year 4 How To Feel Happier (10 Scienece-Backed Ways) 5 31 Simple Ways to Free Your Mind Immediately

Read Next

Advertising
Advertising
Advertising

Last Updated on February 11, 2021

Easily Misunderstood by Others? 6 Barriers You Should Overcome to Make Communication Less Frustrating

Easily Misunderstood by Others? 6 Barriers You Should Overcome to Make Communication Less Frustrating

How often have you said something simple, only to have the person who you said this to misunderstand it or twist the meaning completely around? Nodding your head in affirmative? Then this means that you are being unclear in your communication.

Communication should be simple, right? It’s all about two people or more talking and explaining something to the other. The problem lies in the talking itself, somehow we end up being unclear, and our words, attitude or even the way of talking becomes a barrier in communication, most of the times unknowingly. We give you six common barriers to communication, and how to get past them; for you to actually say what you mean, and or the other person to understand it as well…

The 6 Walls You Need to Break Down to Make Communication Effective

Think about it this way, a simple phrase like “what do you mean” can be said in many different ways and each different way would end up “communicating” something else entirely. Scream it at the other person, and the perception would be anger. Whisper this is someone’s ear and others may take it as if you were plotting something. Say it in another language, and no one gets what you mean at all, if they don’t speak it… This is what we mean when we say that talking or saying something that’s clear in your head, many not mean that you have successfully communicated it across to your intended audience – thus what you say and how, where and why you said it – at times become barriers to communication.[1]

Perceptual Barrier

The moment you say something in a confrontational, sarcastic, angry or emotional tone, you have set up perceptual barriers to communication. The other person or people to whom you are trying to communicate your point get the message that you are disinterested in what you are saying and sort of turn a deaf ear. In effect, you are yelling your point across to person who might as well be deaf![2]

Advertising

The problem: When you have a tone that’s not particularly positive, a body language that denotes your own disinterest in the situation and let your own stereotypes and misgivings enter the conversation via the way you talk and gesture, the other person perceives what you saying an entirely different manner than say if you said the same while smiling and catching their gaze.

The solution: Start the conversation on a positive note, and don’t let what you think color your tone, gestures of body language. Maintain eye contact with your audience, and smile openly and wholeheartedly…

Attitudinal Barrier

Some people, if you would excuse the language, are simply badass and in general are unable to form relationships or even a common point of communication with others, due to their habit of thinking to highly or too lowly of them. They basically have an attitude problem – since they hold themselves in high esteem, they are unable to form genuine lines of communication with anyone. The same is true if they think too little of themselves as well.[3]

The problem: If anyone at work, or even in your family, tends to roam around with a superior air – anything they say is likely to be taken by you and the others with a pinch, or even a bag of salt. Simply because whenever they talk, the first thing to come out of it is their condescending attitude. And in case there’s someone with an inferiority complex, their incessant self-pity forms barriers to communication.

Advertising

The solution: Use simple words and an encouraging smile to communicate effectively – and stick to constructive criticism, and not criticism because you are a perfectionist. If you see someone doing a good job, let them know, and disregard the thought that you could have done it better. It’s their job so measure them by industry standards and not your own.

Language Barrier

This is perhaps the commonest and the most inadvertent of barriers to communication. Using big words, too much of technical jargon or even using just the wrong language at the incorrect or inopportune time can lead to a loss or misinterpretation of communication. It may have sounded right in your head and to your ears as well, but if sounded gobbledygook to the others, the purpose is lost.

The problem: Say you are trying to explain a process to the newbies and end up using every technical word and industry jargon that you knew – your communication has failed if the newbie understood zilch. You have to, without sounding patronizing, explain things to someone in the simplest language they understand instead of the most complex that you do.

The solution: Simplify things for the other person to understand you, and understand it well. Think about it this way: if you are trying to explain something scientific to a child, you tone it down to their thinking capacity, without “dumbing” anything down in the process.[4]

Advertising

Emotional Barrier

Sometimes, we hesitate in opening our mouths, for fear of putting our foot in it! Other times, our emotional state is so fragile that we keep it and our lips zipped tightly together lest we explode. This is the time that our emotions become barriers to communication.[5]

The problem: Say you had a fight at home and are on a slow boil, muttering, in your head, about the injustice of it all. At this time, you have to give someone a dressing down over their work performance. You are likely to transfer at least part of your angst to the conversation then, and talk about unfairness in general, leaving the other person stymied about what you actually meant!

The solution: Remove your emotions and feelings to a personal space, and talk to the other person as you normally would. Treat any phobias or fears that you have and nip them in the bud so that they don’t become a problem. And remember, no one is perfect.

Cultural Barrier

Sometimes, being in an ever-shrinking world means that inadvertently, rules can make cultures clash and cultural clashes can turn into barriers to communication. The idea is to make your point across without hurting anyone’s cultural or religious sentiments.

Advertising

The problem: There are so many ways culture clashes can happen during communication and with cultural clashes; it’s not always about ethnicity. A non-smoker may have problems with smokers taking breaks; an older boss may have issues with younger staff using the Internet too much.

The solution: Communicate only what is necessary to get the point across – and eave your personal sentiments or feelings out of it. Try to be accommodative of the other’s viewpoint, and in case you still need to work it out, do it one to one, to avoid making a spectacle of the other person’s beliefs.[6]

Gender Barrier

Finally, it’s about Men from Mars and Women from Venus. Sometimes, men don’t understand women and women don’t get men – and this gender gap throws barriers in communication. Women tend to take conflict to their graves, literally, while men can move on instantly. Women rely on intuition, men on logic – so inherently, gender becomes a big block in successful communication.[7]

The problem: A male boss may inadvertently rub his female subordinates the wrong way with anti-feminism innuendoes, or even have problems with women taking too many family leaves. Similarly, women sometimes let their emotions get the better of them, something a male audience can’t relate to.

The solution: Talk to people like people – don’t think or classify them into genders and then talk accordingly. Don’t make comments or innuendos that are gender biased – you don’t have to come across as an MCP or as a bra-burning feminist either. Keep gender out of it.

And remember, the key to successful communication is simply being open, making eye contact and smiling intermittently. The battle is usually half won when you say what you mean in simple, straightforward words and keep your emotions out of it.

Reference

Read Next