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10+ Powerful Sales Concepts For Blogging Success

10+ Powerful Sales Concepts For Blogging Success
Sales

Selling Subscriptions to Your Blog

If you’re giving away subscriptions for free, why is it so hard to get subscribers? Well, because there is a cost to subscribing, and the cost is in the form of people’s most valuable currency, time. If you want more RSS subscribers to your blog, then you will need to sell those subscriptions. How do you do that? Simple. You use the same sales principles that any good salesperson needs to employ. Here they are:

1. Sales are Achieved Through Meeting People’s Needs

This is the core task you must achieve. Everything should center around this hub. What are the needs of your target audience? What kind of content do they need: interesting, useful, inspiring, thoughtful, humorous, entertaining, etc? Are you increasing their productivity, helping them make money, save moeny, laugh, feel good, feel excited, and finding them valuable resources? Figure out what your target audience wants and make sure that your content delivers on meeting those needs.


2. People Buy Based on Feelings not Rational Thoughts

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When it comes down to a final purchase of a product, after all the research, people usually go with their gut feeling. Their decision will often boil down to what “feels right.” When it comes to subscribing to a blog, how do you make that decision? Do you find that it is just automatic? You get the feeling of “I want to see more of this” and you just click on that orange button. How can you make your audience feel that way too? Find a way to make them FEEL like they can’t live without your blog. How? The simplest way is with great writing.

3. Ask for the Sale

Oftentimes a sale is lost simply because the seller didn’t ask for the sale. The buyer likes the product, likes the salesperson, but is ambivalent about taking action. Are you asking your readers to subscribe? How? Is it in a place on your blog where readers will “hear it” or is there too much “noise” elsewhere and they miss it? Make sure you’re being heard by clearing out any “visual noise” that is getting in the way of your message.

4. Ask For Referrals

Are you graciously asking for a “referrals” in the form of social bookmarking and emailing to friends? What ways could you be more creative about this? Do you offer an incentive? Are you able to personalize it, such as in replies to your readers’ comments? What would make you want to refer a site? What could an author do to entice you? Test something new. Asking for and receiving referrals will gain you more readers and subscribers in the long run.

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5. It’s a Numbers Game:

Sales is a game of perseverance. In some ways it is kind of like certain aspects of the Survivor show, in that personal drive to win is a big factor in winning. Do you have the tenacity to stick with it during the “lean” times of low subscribers? By staying disciplined, always striving to improve and meet your readers needs, over time you will gain more readers. Stick with it! If your numbers are really going nowhere for a long time, then seek out feedback from your readers, and guidance from other bloggers whom you respect.

6. Networking is King

Sales people spend a lot of time at conferences, golfing, and at networking mixers all in the name of building business (and having fun too). Bloggers also need to network for the purpose of building a readership and also learning from others. Of course there are many ways to network online such as MyBlogLog, BlogCatalog, StumbleUpon, Digg, Delicious, and many more that are springing up all the time. Then there is commenting on blogs and forums, and emailing and IM’ing fellow bloggers. Just like traditional sales networking, it’s important to know what your goal is and stay focused on that. Don’t be the one who got totally drunk at the conference and was too hung over to really learn anything. Have fun, but remember what you are trying to accomplish.

7. SW³: Some Will, Some Won’t, So What!

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Some will like your blog and some won’t. Don’t let it get you down. Stay upbeat and positive. Keep focusing on writing to meet your readers’ needs. Follow your instinct. I read once that if you don’t get dissenting comments at some point, then you are not doing it right. Slow and steady wins the race.

8. People Like to Buy from Positive People

What is the tone of your blog? Is it positive or negative or neutral? You’re more likely to attract readers if there is something positive going on at your site. I’m not saying that you can’t have dark material or negative content. Some readers are looking for heavier subjects. But if they can still walk away with a good feeling then they will want to return. Think about blogs in your genre and what kind of culture they have there. What do you want your culture to be, and how can you make it a positive experience for your readers?

9. People Like to Buy Things That are Shiny, New and Sparkly

If you’re not improving you’re falling behind. I heard that once. I didn’t like it. But it’s true. You need to always be prepared to adjust to the times or your readers’ interest or to new technologies. You need to stay on top of your field. Does anything on your site need updating or improving? Ask a few people you trust to give you the brutal truth, and then take some action on comments you hear from multiple sources.

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10. If I Trust You, I Will Buy from You

Trust is built over time. Are you consistent in your writing, in your opinions? Take notice of whether you give different opinions from one day to the next on a particular topic. This doesn’t mean that you can’t adapt over time, but when you do change opinions you acknowledge that fact and explain why. Trust is also built by consistency in your posting frequency. Do you follow through with promises you make to your readers, such as future posts or followup on questions? Make sure your readers can count on you. They are watching more carefully than you think.

BONUS: #11. The Price is Right – not necessarily the lowest, but the fairest with respect to the value.

The longer your posts are and the more frequently you write, the more “expensive” your subscription is to a reader. Make sure that the value you provide is commensurate with these two aspects of your blog. How do you figure that out? Here’s one way: when you consider writing each post imagine the top blog that you know of in your field which has thousands of subscribers, and ask yourself “Would I be comfortable submitting this as a guest post on that blog?” If not, then go back to the drawing board. Ask yourself what makes you click on a story, and then try to emulate those types of articles.

What do you think are the success principles for selling blog subscriptions? Please share your thoughts!

K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 7 Easy Ways to Improve Your Financial Life, Make Money with Your Blog: The Ultimate Resource List, 3 Tips to Landing the Job You Want, and 5 Big Secrets “They” Don’t Want You to Know About Investing.

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The founder of Life Learning Today, a blog that's dedicated to life improvement tips.

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Last Updated on April 11, 2019

How to Improve Communication Skills for Workplace Success

How to Improve Communication Skills for Workplace Success

Possessing strong communication skills will help you in every phase of your life. This is especially true in the workplace.

I have personally worked with several leaders who were masters of communication. A few were wonderful speakers who could tell a great story and get everyone in the room engaged. Those of us in attendance would walk away feeling inspired and eager to help with what came next. Others were very skilled at sharing a clear direction and job expectations.

I knew exactly what was expected of me and how to achieve my goals. This was the foundation of an energized and vibrant role I was in. What I have found is strong communication skills are incredibly helpful and sometimes critical in how well we perform at work.

Here we will take a look at how to improve communication skills for workplace success.

How Communication Skills Help Your Success

Strong communication skills pave the way for success in many ways. Let’s look at a few of the big ones.

Create a Positive Experience

Here are two examples of how well developed communication skills helps create a positive experience:

When I first moved to the city I now live in, I began a job search. Prior to my first live interview, I was told an address to go to. Upon arriving at the address provided, I drove around and around attempting to find the location. After 15 minutes of circling and looking for the address, I finally grabbed a parking spot and set out on foot.

What I discovered was the address was actually down an alley and only had the number over the door. No sign for the actual company. The person that gave me those very unclear directions provided a bad experience for me.

Had they communicated the directions to get there in a clear manner, my experience would have been much better. Instead the entire experience started off poorly and colored the entire meeting.

As a recruiter, I frequently provide potential candidates with information about a job I’m speaking to them about. In order to do this, I also provide a picture of the overall company, the group they might be joining, and how their role fits in and impacts the entire company.

Time and time again I have been told by candidates that I have provided the clearest picture of a company and role they have ever heard. They have a positive experience when I clearly communicate to them. Even when the position does not work out for them, often times they will want to stay in touch with me due to the open communication and beneficial experience they had during the interviewing process.

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Strong communication skills will provide a positive experience in virtually any interaction you have with someone.

Help Leadership Skills

It’s certainly a skill all its own to be able to lead others.

Being a mentor and guiding others towards success is a major hallmark of great leaders. Another characteristic of effective leaders is the ability to communicate clearly.

As I referenced above, having a leader who can plainly articulate the company’s mission and direction goes a really long way towards being the Captain of the boat that others want to follow. It’s like saying “here’s our destination and this is how we are going to get there” in a way that everyone can get on board with.

Another critical component of everyone helping to sail the boat in the right direction is knowing what your portion is all about. How are you helping the boat move towards its destination in the manner than is consistent with the leaders’ vision?

If you have a boss or a manager that can show you what it takes for not only you to be successful, but also how your performance helps the company’s success then you’ve got a winner. A boss with superior communication skills.

Build Better Teams

Most of us work in teams of some sort or another. During the course of my career, I have led teams up to 80 and also been an individual contributor.

In my individual contributor roles, I have been part of a larger team. Even if you are in business for yourself, you have to interact with others in one manner or another.

If you have strong communication skills, it helps to build better teams. This is true whether you are in an IT department with 100 other fellow programmers or if you own your own business and have customers or vendors you communicate with.

When you showcase your robust ability to communicate well with others while interacting with them, you are building a better team.

Now let’s jump in to how to improve communication skills to help you pave the way for your workplace success.

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How to Improve Communication Skills for Workplace Success

There are many tips, tricks, and techniques to improve communication skills. I don’t want to overwhelm you with too much information, so let’s focus on the things that will provide the biggest return on your time investment.

Most of these tips will be fairly easy to become aware of but will take time and effort to implement. So let’s go!

1. Listen

Ever heard the saying you have two ears and one mouth for a reason? If you haven’t, then here’s the reason:

Being a good listener is half the equation to being a good communicator.

People who have the ability to really listen to someone can then actually answer questions in a meaningful way. If you don’t make the effort to actively listen, then you are really doing yourself and the other person a disservice in the communication department.

Know that person who is chomping at the bit to open his or her mouth the second you stop talking? Don’t be that person. They haven’t listened to at least 1/2 of what you’ve said. Therefore the words that spill out of their mouth are going to be about 1/2 relevant to what you just said.

Listen to someone completely and be comfortable with short periods of silence. Work on your listening skills first and foremost.

2. Know Your Audience

Knowing your audience is another critical component to having strong communication skills. The way you interact with your manager should be different than how you interact with your kids. This isn’t to say you need to be a different person with everyone you interact with. Far from it.

Here is a good way to think about it:

Imagine using your the same choice of words and body language you use with your spouse while interacting with your boss. That puts things in a graphic light!

You want to ensure you are using the type of communication most relevant to your audience.

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3. Minimize

I have lunch with a business associate about 3 times a year. We’ve been talking for several years now about putting a business deal together.

He is one of those people that simply overwhelms others with a lot of words. Sometimes when I ask him a question, I get buried beneath such an avalanche of words that I’m more confused than when I asked the question. Needless to say this is most likely a large portion of why we never put the deal together.

Don’t be like my lunch business associate. The goal of talking to or communicating with someone is to share actual information. The goal is not to confuse someone, it’s to provide clarity in many cases.

State what needs to be stated as succinctly as possible. That doesn’t mean you can’t have some pleasant conversation about the weather too.

The point is to not create such an onslaught of words and information that the other person walks away more confused than when they started.

4. Over Communicate

So this probably sounds completely counter intuitive to what I just wrote about minimizing your communication. It seems like it might be but it’s not.

What I mean by over communicating is ensuring that the other person understands the important parts of what you are sharing with them. This can be done simply yet effectively. Here’s a good example:

Most companies have open enrollment for benefits for the employees in the fall. The company I work for has open enrollment from November 1 to 15. The benefits department will send out a communication to all employees around October 1st, letting them know open enrollment is right around the corner and any major changes that year. There’s also a phone number and email for people to contact them with any questions.

Two weeks later, we all get a follow up email with basically the same information. We get a 3rd communication the week before open enrollment and another one 1 day before it starts.

Finally we get 2 emails during enrollment reminding us when open enrollment ends.

There’s minimal information, it’s more of a reminder. This is effective over communication.

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5. Body Language

The final critical component to how to improve communication skills for workplace success is body language. This is something most of us have heard about before but, a reminder is probably a good idea.

When I am in a meeting with someone I am comfortable with, I tend to kind of slouch down in my chair and cross my arms. When I catch myself doing this, I sit up straight and uncross my arms. I remember that crossing arms can many times be interpreted as a sign of disagreement or conflict.

In general, the best rule of thumb is to work towards having open body language whenever possible at work. This means relaxing your posture, not crossing your arms, and looking people in the eye when speaking with them.

When you are speaking in front of others, stand up straight and speak in a clear voice. This will convey confidence in your words.

Conclusion

Possessing strong communication skills will help you in many facets of your life and most certainly in the workplace.

Good communication helps create better teams, positive experiences with those we interact with, and are critical for leadership.

There are numerous tactics and techniques to be used to improve communication skills. Here we’ve reviewed how to improve communication skills for workplace success.

Now go communicate your way to success.

More Resources About Effective Communication

Featured photo credit: HIVAN ARVIZU via unsplash.com

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