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Permission to Suck

Permission to Suck

Anguish, frustration, I’m so blocked. I’m not sure why writer’s block is so notorious. Is the profession filled with vociferous whiners? Do they get creative block more than others, more than musicians, artists, web designers, research scientists, strategic planners, or Fortune 500 Marketing Directors?

No one’s immune to losing their creative mojo. What about those titanic talents that we all admire but occasionally sneer at under our breath in a jealous tremor? Even they can sink; they’re just slightly more buoyant than the rest of us. Talent rises to the surface, but everyone can learn to swim. Although I have met some creative floaters who perform as asthmatics adorned with a 100 pound weight belt, but that’s rare enough to dismiss.


Imaginative creativity is an individual thing. Everyone’s method for reaching creative “flow” is proprietary. Without realizing it, companies that try to enforce creative processes can better succeed at fostering resentment than nurturing creativity. Being in a room with a dozen co-workers standing in circumference while holding hands, as they play “pass the story line” in an attempt to carve out a creative “space”, can feel more like corporate Hokey Pokey. I’ve never rushed to my office in a fit of imaginative ecstasy after compulsory creativity building sessions – have you?

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Interview one hundred creative professionals [those who get paid to innovate for example] and methods will begin to distill to some invariant form. This is where all those “creative techniques” are born. Blocked? Go to the gym. Want to be creative? Meditate. Running dry on the ol’ inspiration? Start a journal.

Techniques can be highly effective. I have a tool box full of pattern breaking activities that where collected over a 25 year career. Yet, following prescribed techniques is similar to knowing a phone number for great take-out and being pleased with the food you serve; needs are filled, but what if they don’t like Italian? Got another number I can call?

Let’s back up a step. Creativity is the act of bringing something new into being. That new thing has form. Before it had form it was imagined. If I build a chair from a pile of mahogany, am I being imaginative? It’s not a given is it? I’m creative by putting my stylish spin on the chair idea, but it doesn’t guarantee an imaginative solution. The pattern needs to be broken in the imagination. When we say, “be creative”, we generally mean – be imaginative.

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Being blocked is symptomatic of predictable patterns. The brain remembers everything as a pattern; random thoughts are imaginary, only patterns survive. In an odd twist, being blocked can hint at an ego that has been stroked by too much reverence. That’s why being touted as a world-class master or reputing great accomplishments with your special “style” can solidify a pattern cast in marble. You become a victim of your own brand, fearful of experimentation or disappointed with approval loss that often comes with new directions.

It takes courage to express imagination – as it takes courage to act out or walk naked onto a stage – and it takes skill to filter the imagination in a meaningful way. Imagination is so deeply personal it’s easily ignored except in dreams like so many vestigial insights pushed down making room for life’s challenges. It may not be a societal compliment to say, “he has an active imagination” but that is exactly from where true creativity stems. We all know how to imagine but the creatively skilled know how to harness imagination; they give it space, practice filtering and create new patterns.

So am I saying that this creative stuff takes work? You betcha. Maybe even a lifestyle change. Stress causes us to seek known patterns: bring your “A” game. Our “A” game is what we know works well; it’s proven and, therefore, doesn’t stretch our imagination. The trick is to combine your “A” game with your active imagination in just the right proportion to satisfy yourself and your challenge. Still, the more permission you have to suck, the easier it is to express your imagination. Here’s a rhetorical brain teaser: Is it possible for a talented musician to suck in an unimaginative way?

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Corporate “Hokey Pokey” creative exercises as support for profit driven deadlines and performance incentives aren’t the best creativity stimulants. What’s needed is a culture change or – sans change – outsourcing. I’m confident hat’s one reason Volkswagen hired Crispin Porter + Bogusky as their advertising agency of record. VW needs a company whose culture is steeped in imagination or at least one that is really great at leaching every last drop of creative blood from its stable of youngsters yet to hone their creative archetypes. While I’m not an insider, I’m certain the culture at CP+B is far less about reactive judgments and far more about proactive risks.

What happens to those pre-marbleized young talents? Do they get burned out and routinely patterned? Some do, but the best learn how to stay curious and open while resisting reactive judgments even under the most unsympathetic pressure. Nothing kills creativity quite like quick judgment – we fear it. Our imagination shrinks like – well, you know – and “I was in the pool” is no excuse for this kind of shrinkage. Taking an invulnerable stance is equivalent to moving away from imaginative solutions.

If you learn to endure fear, the imagination still needs fuel. Creative curiosity is a passionate muse search without an agenda. Vertical experience is helpful but broad horizontal experiences are crucial. Vertical knowledge is quickly assimilated; horizontal knowledge takes a lifetime of dedication. Without the open mind of a landscape thinker, companies are doomed to repeat what’s been done with little variation; the silo gets taller until it falls.

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Want a technique? Try this: do. Find your passion for doing, and then climb on for the ride. Passion gives you courage to suck. Ever hear, “there’s no such thing as a bad question”? Of course you have. Yet, there are humiliating ones. A passionate question gets asked no matter how humiliating. It can’t, not be asked, just like creative talent can’t not do. Blocked? Plunge forth with ghastly ideas, dreadful songs, appalling paintings or unspeakable prose. Give yourself permission to suck. I’d be surprised if the great didn’t find its way out of that pitiful pile of poor.

Author: Bruce DeBoer
Visit: http://brucedeboer.typepad.com for more articles and information

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Last Updated on October 22, 2019

How to Get “I Can’t Do It” Out of Your Vocabulary

How to Get “I Can’t Do It” Out of Your Vocabulary

When someone says, “I can’t do it” . . . I say to myself, “What do you mean you can’t do it?” Maybe you don’t want to do it, but saying you “can’t” do it is a completely different story.

With the right mindset, positive attitude, and a clear vision of what you want to accomplish, the only thing that is holding you back is yourself.

Can’t is a terrible word and it has to be taken out of your vocabulary.

By saying you can’t do something, you’re already doubting yourself, submitting to defeat, and you’re making that barrier around your life tighter.

So today, right now, we are going to remove this word for good.

From now on there is nothing we can’t do.

“Attitude is Tattoo”

Your attitude is everything; it’s your reason, your why and how, your facial expression, emotions, body language, and potentially the end result. How you approach an opportunity, and the result of it, is solely based on you — not your boss or your co-worker or friend.

If you enter a business meeting with a sour attitude, that negative energy can spread like wildfire. People can also feel it — maybe even taste it. This is not an impression you want to leave.

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Now imagine you enter a business meeting with a positive attitude, that whatever happens in here is going to be your result, in your control, not someone else’s. Of course, we can’t always win, but even if the outcome is negative, your attitude and perception can turn it into a positive. The question is: can you do it?

Of course you can, because there is nothing in this world you can’t do.

It’s much better to be known for your positive attitude — your poise, your energy, the reason why things go so well because you are able to maintain such character. A negative attitude is easy. It’s easy to complain, it’s easy to be mad, and it’s even easier to do nothing to change it.

When I say your “attitude is tattoo”, it sounds permanent. Tattoos can be removed, but that’s not the point. Your attitude is like a tattoo because you wear it. People can see it and sometimes, they will judge you on it. If you maintain a negative attitude, then it is permanent until you change it.

Change your attitude and I guarantee the results change as well.

Believe You Can Do It

Do you know why most people say “can’t” and doubt themselves before trying anything?

It’s our lack of self-confidence and fear on many different levels. The one thing we have to purge from ourselves is fear — fear of bad results, fear of change, fear of denial, fear of loss, the fear that makes us worry and lose sleep. Worrying is the same as going outside with an umbrella, waiting for rain to hit it. Stop worrying and move on.

Confidence is fragile: It builds up slowly, but can shatter like glass. Project your confidence and energy into believing in yourself. This is a very important and groundbreaking step — one that is usually the hardest to take. Start telling yourself you can do something, anything, and you will do it the best to your ability. Remove doubt, remove fear, and stick with positive energy.

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Embrace Failure

Do not fear failure. Do not run away from it. Face it, learn from it, grow, and take action. Just remember: You will never know success if you have never failed.

Your confidence will bolster after embracing these facts. You will be immune to demoralizing results, and instead you will find ways to fix it, improve upon it, and make it better than before. You will learn to never say “can’t,” and will realize how many more opportunities you can create by removing that one word.

Don’t let one simple and ugly word plague your confidence. You’re better and stronger than that.

Start Making the Change

But to actually start the process of change is very challenging.

Why is that?

Fear? Time? Don’t know how — or where — to start?

It’s hard because what we’re doing is unlearning what we know. We are used to doing things a certain way, and chances are we’ve been doing them for years.

So here are some ways that I avoid using the word “can’t”, and actually take the steps to put forth the change that I wish to see. I hope you can incorporate these methods into your life.

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Write down What You Want to Change

Write it on post-its, notecards, whatever makes you comfortable — something you will always see. I usually write mine on post-its and put them all over the wall behind my monitor so I always see them.

Tell a Friend and Talk About It

Discussing your goals, what you want to change, is very effective when you say it out loud and tell another person other than yourself. It’s almost like saying, hey, I bet I can do it — watch me.

When you fulfill that goal and tell your friend, it feels rewarding and will motivate you to do it again in a different aspect. Who knows? Maybe your friend adopts the same mindset as you.

Stop Yourself from Saying the Forbidden Word

Sometimes,I can’t control myself in public when I’m with friends, so I have to be careful with the words I use so I don’t embarrass or insult anyone.

Treat the word “can’t” as the worst word you can possibly use. Stop yourself from saying it, mid-sentence if you must, and turn your whole perspective around — you can do it, you will do it, and nothing is impossible!

Repetition, Repetition, Repetition

You think this change will be overnight? No way. This is a practice. Something you’re going to be doing for the rest of your life from now until forever.

As I said earlier, you are unlearning what you know. You know how easy it is to say you can’t do something, so by unlearning this easy practice, you’re self-disciplining yourself to live without boundaries.

Practice this everyday, a little at a time, and before you know it, the word can’t will not be part of your language.

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Do Anything That Can Relieve Your Uncertainty

When I catch myself saying I can’t do something or I don’t know something, looking up information on that action or subject, doing research, educating yourself, relieves that uncertainty.

Sometimes, we think we can’t do something because the whole idea of it seems too large. We skip the small steps in our head and only focus on the end.

Before you say you can’t do something, rewind and slow down a little bit. Focus on what the first step is, then the next. Take it a step at a time, and before you know it you will have done something you previously thought you couldn’t do.

Final Thoughts

You know what you must do. The first step is right now. Once you begin this habit, and really start noticing some change, you’ll realize the door to opportunity is everywhere.

The funny thing is: Those doors have always been there. The evil word that we no longer use put a veil over our eyes because that’s how powerful that word is.

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Featured photo credit: Cata via unsplash.com

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