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Do You Know Restaurant Menus Are Shaping Your Dining Habit?

Do You Know Restaurant Menus Are Shaping Your Dining Habit?

That great restaurant you have been frequenting could be serving the most delicious foods or perhaps makes you realize the real meaning of hospitality. Yes, it is that one right spot where you believe whatever you pay is genuinely equivalent to the services you get. But as Richard Gray finds out, restaurateurs are one of the most intelligent and enterprising persons ever, thanks to the tricks they engage in as a way of boosting sales. He documents a few of these stealthily hidden tricks and explains the impact each brings forth to the business.

Menus that attract and confuse you at the same time

They’ll come with that somber (or elegant-looking), leather-bound menu filled with tight italicized descriptions and sumptuous-looking images of food, right in front of your table. The weight and appearance, according to Gray, determines how the customer perceives the establishment. Simple tweaks on the general order of the items also have an impact on the choice of food to be served. But that’s not all.

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Sweet, sentimental and indulgent descriptions can always get you

Using British retailer Marks & Spencer as an example, the post goes ahead to elaborate the power of carefully chosen words, how they are presented and what the world doesn’t know, eventually benefit the eatery. There is a lot to this, including adding the name of the drink’s inventor, the origin of the food, and use of indulgent sounding descriptions as well as what notable research institutions like Stanford University, California, discovered.

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It is a smart way of altering the customer’s mind

Longer, exceptional descriptions for expensive foods seemingly convince the customer that the price perhaps befits the food. More importantly, Richard Gray helps you understand the choice of “Sweet words” to choose, picture selection, optimizing the words selected and how to present them if you are planning to enter this business.

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The post gets a bit interesting when you consider that most of these tricks have scientific reasons behind them. It isn’t a surprise, therefore, when he says sales shoot by even “3,500%,” or even more. In the end, however, it becomes clear why you will find some restaurants and food parlors serving similar foods as local ones, yet racking in massive profits over the same types of food.

At the end of this piece, it becomes clear why the restaurant industry spends tens of billions of dollars in designing their menus, rather than marketing the business. If you would like to read through this article, do click here.

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Samantha Aloysius

Samantha is an everyday health expert with a background in International Public Health and Psychology.

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Last Updated on July 14, 2020

How to Get Deep Sleep in 5 Steps Naturally

How to Get Deep Sleep in 5 Steps Naturally

Why do we need sleep so much? Deep sleep is a blissful state of consciousness and our best beauty treatment. Can we learn how to get deep sleep? Of course!

Many of us have problems of getting quality sleep because of various reasons. The most common sleep disorder is insomnia[1]. Millions of people around the world suffer from insomnia.

Ultimately, deep sleep plays a crucial role for the quality of life we live.

From a biological perspective, a good night’s sleep is important for building a stronger immune system against infections, heart disease, and numerous of other illnesses. It rids our body of exhaustion and pain, frees our mind from any sorrow or worry, and may even prevent diseases like dementia and Alzheimer’s[2].

The Wisdom of Deep Sleep

If you’re wondering how to get deep sleep naturally, keep reading. Sleep is a mental phenomenon. Its subtlety and complexity, especially when it comes to deep sleep, is of a spiritual, metaphysical nature; however, it is impacted by various external factors.

These factors are the physiological and psycho-social aspects of our life that play a main role in sleep disorders. By not exploring the nature of deep sleep and neglecting the physiological and psycho-social aspects of our life, we can create negative habits that cause a vicious cycle that leads to poor sleep.

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Deep sleep is explored and practiced in one of the most concise and most important texts of Indian philosophy, the Mandukya Upanishad. The wisdom in this mystic text is quite compressed and might be ungraspable at the beginning, but it offers the answers on deep sleep and the other three levels of consciousness.

I’ve been exploring this subject matter for over seven years and have discovered that, apart from the physiological and psycho-social prep work for going to sleep, a certain sense of spirituality and a recognition of the ego is necessary.

What Stops Deep Sleep?

The cause of sleeping disorders is most probably going to lead us to the fact of fragmenting the life of “one-self” in two entities:

  1. The social identity = me as individual (Ego)
  2. The external world = as not-me

Deep sleep is determined by behavioral influences. If there is no disruption in the circadian rhythm (sleeping during night and being awake during the day) or environmental factors (quiet, dark, rather cool sleeping room), then the question arises: why do I have problems with my sleep? Is there any mental disharmony (dissatisfaction, anxiety, stress, or depression) within me, that prevents me from enjoying deep sleep? If you want to learn how to get deep sleep, it’s important to answer these questions first.

To naturally transgress from the wakeful state of consciousness to the deep sleep state of consciousness, we need to develop a sleep ritual to ease us into deep sleep.

How to Get Deep Sleep Naturally

Try incorporating these five steps into your routine to prepare your body for deep sleep. By experimenting with each of these steps, you’ll find what does and doesn’t work for you and your consciousness.

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1. Shower at the End of the Day

This is a good way to calm down mentally and to feel comfortable and clean in your skin. If you have no possibility to take a shower, than wash your face and teeth properly. Enjoy this step and start slowly retreating from the day. Make this one of your last physical activities for the day.

Express gratitude that you’re able to retreat peacefully, wherever you are and whoever you’re with. Stop talking, verbally as well as mentally.

2. Shut Down the Mental Chatter

Decide not to think about anything that concerns tomorrow, yesterday or today. Your highest priority is sleep.

Your smartphone and the rest of the gadgets should be switched off, your kids should be tucked in, and everything should be set to hibernation mode. In case something happens and takes you out of this step, step 3 below is the technique to be applied.

3. Soothing Exercises

There are several relaxation techniques you can do to sooth your body before sleep. Stretch your spine by pulling up your arms above your head. Let your breathing lead the body movement in order to relieve tension in your muscles. Gently rotate your pelvis, making circles to the left then to the right. Do this for at least 3-5 minutes.

For another 3-5 minutes, stretch your mandibular muscles by gently opening and closing the jaw. Massage your head, neck, and jaw muscles, gently circulating with your hands. This will relieve this whole area of tension and prepare your body to fall asleep easier and quicker. Again, let your breathing lead the movement of your hands.

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4. Deep Breathing

If you try nothing else before going to sleep, at least give this a go. Slow, controlled breathing can reduce your heart rate, lower stress hormones[3], and relax your muscles, all of which are essential in preparing your body for deep sleep.

Simply pay attention to your breath and breath gently, slowly and deeply. Following the flow of your breath will break down the process of thinking.

This conscious, deep breathing technique is the only natural way to stabilize your heart rate, your body temperature, and calm/cease your mental fluctuations. As a result, the nervous system soothes and stabilizes the production of hormones.

All these factors take you more effectively and more efficiently to the so called N3 stage of NREM sleep:  deep sleep.

5. Meditation

Continuous, conscious deep breathing leads you automatically to a meditative state of mind in which all bodily functions are balanced and prepared to regenerate in sleep. Do the following meditation practice:

Consciously generate thoughts about how your breathing pattern will take you from this wakeful state of consciousness to deep sleep in a peaceful way. Meditate on yourself as a pure being that has no form or name. This is quite abstract, but so is deep sleep. In the state of deep sleep, there is no body, no mind, and no experiencer. So, let your “self” be carried into deep sleep by not analyzing how it’s done.

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When the state of deep sleep has transgressed to the state of wakefulness, the concept of the social identity acknowledges the experience of nothingness.

Once you’ve gained expertise in this step, you will never have problems falling asleep, given that your circadian rhythm and environmental factors remain in tact.

Final Thoughts

Many people have their own specific sleep-ritual approach that involves physiological, psycho-social and spiritual aspects. The bottom line is that, if you want to know how to get deep sleep, you must find a way to silence your mind to the extent where no concepts, ideas, or beliefs can influence your wakeful state of consciousness.

Take this sleep-ritual approach and allow yourself to put everything aside in order to effortlessly and carelessly transgress into deep sleep.

Pay respect to the power of your intelligence that keeps your body healthy every single day, enabling you to enjoy the wonders of life, of which the biggest one is you.

Let go of your dilemmas and look deep inside yourself, where the infinite silence of deep sleep resides.

More Tips on How to Get Deep Sleep

Featured photo credit: Gregory Pappas via unsplash.com

Reference

[1] American Sleep Association: Insomnia: Symptoms, Causes & Treatment
[2] National Institute of Health: Sleep deprivation increases Alzheimer’s protein
[3] Neurological Science: The role of deep breathing on stress

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