Advertising
Advertising

Do You Know Restaurant Menus Are Shaping Your Dining Habit?

Do You Know Restaurant Menus Are Shaping Your Dining Habit?

That great restaurant you have been frequenting could be serving the most delicious foods or perhaps makes you realize the real meaning of hospitality. Yes, it is that one right spot where you believe whatever you pay is genuinely equivalent to the services you get. But as Richard Gray finds out, restaurateurs are one of the most intelligent and enterprising persons ever, thanks to the tricks they engage in as a way of boosting sales. He documents a few of these stealthily hidden tricks and explains the impact each brings forth to the business.

Menus that attract and confuse you at the same time

They’ll come with that somber (or elegant-looking), leather-bound menu filled with tight italicized descriptions and sumptuous-looking images of food, right in front of your table. The weight and appearance, according to Gray, determines how the customer perceives the establishment. Simple tweaks on the general order of the items also have an impact on the choice of food to be served. But that’s not all.

Advertising

Sweet, sentimental and indulgent descriptions can always get you

Using British retailer Marks & Spencer as an example, the post goes ahead to elaborate the power of carefully chosen words, how they are presented and what the world doesn’t know, eventually benefit the eatery. There is a lot to this, including adding the name of the drink’s inventor, the origin of the food, and use of indulgent sounding descriptions as well as what notable research institutions like Stanford University, California, discovered.

Advertising

It is a smart way of altering the customer’s mind

Longer, exceptional descriptions for expensive foods seemingly convince the customer that the price perhaps befits the food. More importantly, Richard Gray helps you understand the choice of “Sweet words” to choose, picture selection, optimizing the words selected and how to present them if you are planning to enter this business.

Advertising

The post gets a bit interesting when you consider that most of these tricks have scientific reasons behind them. It isn’t a surprise, therefore, when he says sales shoot by even “3,500%,” or even more. In the end, however, it becomes clear why you will find some restaurants and food parlors serving similar foods as local ones, yet racking in massive profits over the same types of food.

At the end of this piece, it becomes clear why the restaurant industry spends tens of billions of dollars in designing their menus, rather than marketing the business. If you would like to read through this article, do click here.

Advertising

More by this author

Samantha Aloysius

Samantha is an everyday health expert with a background in International Public Health and Psychology and has experience in diabetes care counselling.

22 Healthy Breakfast Recipes That Fill You Up Without Gaining Weight 8 Yoga Poses to Help You Achieve Strong and Toned Inner Thighs 29 Exercises You Can Do At (Or Near) Your Desk What’s The Story Behind Those Tattoos and Piercings? Family Style Is Making You Fat Without You Even Knowing

Trending in Restore Energy

1 7 Signs You’re Burnt Out and How to Bounce Back 2 7 Simple Ways to Cope with Stress at Work and Stop Worrying 3 What’s the Best Nap Length for the Biggest Brain Benefit? 4 How to Sleep for Improved Health and Productivity 5 11 Simple and Effective Ways to Manage Stress

Read Next

Advertising
Advertising
Advertising

Last Updated on July 4, 2019

7 Signs You’re Burnt Out and How to Bounce Back

7 Signs You’re Burnt Out and How to Bounce Back

Has the possibility of becoming burned out ever came across your radar?

Burn out can happen to any of us. It can happen as a direct result of a toxic work environment or it can creep up on us as we pour all of our energy into doing the work that we love. Either way, when signs of burnout become apparent, they tend to look the same. Furthermore, adjustments must be made to reverse burnout and to prevent it again in the future.

Behaviors and habits that can lead to burnout include staying up long nights working on projects, saying yes to every request or opportunity, taking on extra work from co workers, and decreasing connections with your family and friends outside of work.

Outside forces such as ineffective leadership, unclear expectations, toxic work culture, persistent high workload, and no room for growth can all add to burn out.

When signs of burn out set in, you slowly start to do things differently. There’s a chance you may not even realize what is happening.

Keep in my mind that burn out may mimic other conditions such as depression or anxiety disorder. Please see your trusted health care provider to rule out any of these conditions.

Keep reading for some key signs of burnout:

1. Poor Performance and Loss of Self Confidence

Noticeable declines in work performance and confidence in your ability to complete previously mastered assignments are signs of burnout.

The pace of the work environment can seem faster and more demanding than ever. The goal of you doing world-class work may diminished to hopes of you barely getting by. You may have decided that staring into space or searching for a new job seems like a better alternative to working.

Poor work performance can become a routine and often leaves the person wondering how did this become a problem in the first place. You may even think that your boss will call you out on your performance sooner than later.

Advertising

How to Bounce Back:

Think back to the motivation you had when you were hired or when you were getting your job done with ease. Think about your thoughts and actions that allow you to perform well. The ability to perform at or around this level is still within reach.

Make a plan to eliminate distractions at work. Also, prior to coming to work make sure you are well rested and are eliminating energy-draining interactions.

2. Pessimism

Talking about the amazing work you do has given way to negative talk. Constantly complaining over small tasks that didn’t bother you in the past is a sign of pessimism. Your co -workers may even point out that you have been increasingly negative with your communication lately.

Your outlook on life, especially work, is in the dumps. It is harder to find positive things to say.

How to Bounce Back:

Even in the midst of burnout, your time should be spent on forward-moving thoughts.

Change the way you are looking at your current situation. Your body will do everything in its power to make sure that your actions are in alignment with your mindset and thoughts.

Therefore, thoughts that are negative and self-defeating will need to undergo a productive reframe. A high level of awareness must be initiated. Self coaching yourself through negative thinking can be the first step in awareness.

When you catch yourself having negative thoughts, first ask yourself “How does this make me feel?” Then, decide if those feelings will push you closer towards your goals and priorities or keep you from taking action.

If your thoughts are not forward moving, ask yourself what does thinking and feeling the opposite of this look like? It may seem awkward at first, but keep at it until positive thoughts are at the forefront of your thinking once again.

3. Feeling Unfulfilled

Sometimes, the workplace is known for being a fast pace, high-stress environment. Feeling like you’re part of the team and your contributions matter to your team can really help increase your level of fulfillment.

Advertising

We all have things we’re good at or interested in. When our talents and strengths are highlighted in an environment, we will thrive as we get things done.

When we are constantly left out of vital conversations, we will feel irrelevant and as if things are happening to us and not on behalf of us.

How to Bounce Back:

Talk to the person in charge and discuss your concerns. Confiding in a trusted and knowledgeable co-worker prior to meeting with your boss will help to make your communication with your boss fair and objective.

Set goals and deadlines with your boss or team leader to help increase your fulfillment. Follow up with your plan of action on your goals.

Keep in mind that there will be some level of compromise but making your boss aware of your viewpoint and feelings is a major step in feeling fulfilled and feeling like a contributing member of your team.

4. Poor Sleep Quality

Staying up late at night, tossing and turning, thinking about your day’s work can really affect your sleep quality. Studies have shown that just a few hours of missed sleep is detrimental to our performance and mental capacity.[1]

How to Bounce Back:

Try setting a bedtime routine and stick to it. Make sure that your bedroom environment is supportive of a good night sleep.

Social media never sleeps and it’s best to cut back or eliminate your social media time about 1 hour before you go to bed. Blue light interferes with your ability to feel sleepy and messes with your sleep cycle.[2] Your electronics can be set to switch to a softer light prior to bedtime.

5. Dread

The thought of work sends you into a tailspin of negative thoughts and body sensations. You wonder will this ever end and the amount of tension in your neck is at an all-time high.

The feeling of dread can make you retreat from your daily activities to ruminate on the idea of returning to work. Feelings of dread steals valuable time.

Advertising

How to Bounce Back:

Develop a routine to relax and practice deep breathing.

Consider a small breathing exercise that you can practice at work if dread or overwhelm creeps in. Go into an empty room or the bathroom, close your eyes, and take 10 big deep breaths. Control your breathing as you inhale and fully exhale. Notice what time of the day you are needing to step away to take breath and start scheduling your routines.

Neck massages at bedtime or therapeutic massages may also help to relax your body and prepare you for the work week ahead. Keep in mind that self care is a necessity.

6. You Lash out More

You notice that you are short tempered and lash out at your loved ones more than usual. When you are experiencing burn out, you may find yourself less patient about certain things and snapping at your loved ones.

You know they don’t deserve this treatment and you want to get this behavior in check so that you can restore the loving supportive environment you are used to having.

How to Bounce Back:

Be aware that your loved ones may not understand how your work environment is affecting you.

Consider how you would feel if you were the recipient of irritable interactions when you didn’t have the whole picture of what was happening.

Take time to explain your situation with your support system. Also, seek services through your work or independently in order to preserve the relationships within your support system.

Your love ones are there to support you. They should not be the expert to get your thoughts and feelings in check- neither should they be expected to fulfill this role.

7. Exhaustion

Does the phrase this job is “sucking the life out of me” ring a bell? Mental exhaustion is totally apparent when work has taken its toll on you.

Advertising

Being too tired to do simple house chores or attend events that you once loved is a sign of exhaustion.

How to Bounce Back:

Set small goals to take action daily on your priorities. If your priorities include keeping a clean living area or hanging out with your friends once a week, stick to your plans.

You will find that your mood is improved and you are not as drained once you are doing things in alignment with your goals and priorities.

The Bottom Line

Burn out can creep up on you. It can be caused by personal behaviors, habits, or toxic work environments. Regardless of the factors that lead to burnout, the signs of burnout are the same.

Awareness is the first step of knowing what is happening. The next step is taking action based on the specific signs you are displaying.

Recovery from burnout may look like identifying the culprit that caused you to burn out so that you can continue making progress in your work.

Recovery can also require you to make a strategic exit from your current situation to restore your peace of mind and fully recover—and never look back.

More for Restoring Energy

Featured photo credit: Niklas Hamann via unsplash.com

Reference

Read Next