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Last Updated on December 18, 2020

Do You Know Restaurant Menus Are Shaping Your Dining Habit?

Do You Know Restaurant Menus Are Shaping Your Dining Habit?

That great restaurant you have been frequenting could be serving the most delicious foods or perhaps makes you realize the real meaning of hospitality. Yes, it is that one right spot where you believe whatever you pay is genuinely equivalent to the services you get. But as Richard Gray finds out, restaurateurs are one of the most intelligent and enterprising persons ever, thanks to the tricks they engage in as a way of boosting sales. He documents a few of these stealthily hidden tricks and explains the impact each brings forth to the business.

Menus that attract and confuse you at the same time

They’ll come with that somber (or elegant-looking), leather-bound menu filled with tight italicized descriptions and sumptuous-looking images of food, right in front of your table. The weight and appearance, according to Gray, determines how the customer perceives the establishment. Simple tweaks on the general order of the items also have an impact on the choice of food to be served. But that’s not all.

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Sweet, sentimental and indulgent descriptions can always get you

Using British retailer Marks & Spencer as an example, the post goes ahead to elaborate the power of carefully chosen words, how they are presented and what the world doesn’t know, eventually benefit the eatery. There is a lot to this, including adding the name of the drink’s inventor, the origin of the food, and use of indulgent sounding descriptions as well as what notable research institutions like Stanford University, California, discovered.

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It is a smart way of altering the customer’s mind

Longer, exceptional descriptions for expensive foods seemingly convince the customer that the price perhaps befits the food. More importantly, Richard Gray helps you understand the choice of “Sweet words” to choose, picture selection, optimizing the words selected and how to present them if you are planning to enter this business.

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The post gets a bit interesting when you consider that most of these tricks have scientific reasons behind them. It isn’t a surprise, therefore, when he says sales shoot by even “3,500%,” or even more. In the end, however, it becomes clear why you will find some restaurants and food parlors serving similar foods as local ones, yet racking in massive profits over the same types of food.

At the end of this piece, it becomes clear why the restaurant industry spends tens of billions of dollars in designing their menus, rather than marketing the business. If you would like to read through this article, do click here.

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Samantha Aloysius

Samantha is an everyday health expert with a background in International Public Health and Psychology.

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Last Updated on March 24, 2021

8 Smart Home Gadgets You Need in Your House

8 Smart Home Gadgets You Need in Your House

We’ve all done it. We’ve gone out and bought useless gadgets that we don’t really need, just because they seemed really cool at the time. Then, we are stuck with a bunch of junk, and end up tossing it or trying to sell it on Ebay.

On the other hand, there are some pretty awesome tech inventions that are actually useful. For instance, many of the latest home gadgets do some of your work for you, from adjusting the home thermostat to locking your front door. And, if used as designed, these tools should really help to make your life a lot easier—and that’s not just a claim from some infomercial trying to sell you yet another useless gadget.

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Take a look at some of the most popular “smart gadgets” on the market:

1. Smart Door Locks

A smart lock lets you lock and unlock your doors by using your smartphone, a special key fob, or biometrics. These locks are keyless, and much more difficult for intruders to break into, making your home a lot safer. You can even use a special app to let people into your home if you are not there to greet them.

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2. Smart Kitchen Tools

Wouldn’t you just love to have a pot of coffee waiting for you when you get home from work? What about a “smart pan” that tells you exactly when you need to flip that omelet? From meat thermometers to kitchen scales, you’ll find a variety of “smart” gadgets designed to make culinary geeks salivate.

3. Mini Home Speaker Play:1

If you love big sound, but hate how much space big speakers take up, and if you want a stereo system that is no bigger than your fist, check out the Play:1 mini speaker. All you have to do is plug it in, connect, and then you can stream without worrying about any interruptions or interface. You can even add onto it, and have different music playing in different rooms.

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4. Wi-Fi Security Cameras

These are the latest in home security, and they connect to the Wi-Fi in your home. You can use your mobile devices to monitor what is going on in your home at all times, no matter where you are. Options include motion sensors, two-way audio, and different recording options.

5. Nest Thermostat

This is a thermostat that lives with you. It can sense seasonal changes, temperature changes, etc., and it will adjust itself automatically. You will never have to fiddle with a thermostat dial or keypad again, because this one basically does all of the work for you. It can also help you to save as much as 12% on heating bills, and 15% on cooling bills.

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6. Smart Lighting

Control your home lighting from your remote device. This is great if you are out and want to make sure that there are some lights on. It is designed to be energy efficient, so it will pay for itself over time because you won’t have to spend so much on your monthly energy bills.

7. Google Chromecast Ultra

Whether you love movies, television shows, music, etc., you can stream it all using Google Chromecast Ultra. Stream all of the entertainment you love in up to 4K UHD and HDR, for just $69 monthly.

8. Canary

This home security system will automatically contact emergency services when they are needed. This system offers both video and audio surveillance, so there will be evidence if there are any break-ins on your property. You can also use it to check up on what’s happening at home when you are not there, including to make sure the kids are doing their homework.

Featured photo credit: Karolina via kaboompics.com

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