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Last Updated on December 18, 2020

Do You Know Restaurant Menus Are Shaping Your Dining Habit?

Do You Know Restaurant Menus Are Shaping Your Dining Habit?

That great restaurant you have been frequenting could be serving the most delicious foods or perhaps makes you realize the real meaning of hospitality. Yes, it is that one right spot where you believe whatever you pay is genuinely equivalent to the services you get. But as Richard Gray finds out, restaurateurs are one of the most intelligent and enterprising persons ever, thanks to the tricks they engage in as a way of boosting sales. He documents a few of these stealthily hidden tricks and explains the impact each brings forth to the business.

Menus that attract and confuse you at the same time

They’ll come with that somber (or elegant-looking), leather-bound menu filled with tight italicized descriptions and sumptuous-looking images of food, right in front of your table. The weight and appearance, according to Gray, determines how the customer perceives the establishment. Simple tweaks on the general order of the items also have an impact on the choice of food to be served. But that’s not all.

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Sweet, sentimental and indulgent descriptions can always get you

Using British retailer Marks & Spencer as an example, the post goes ahead to elaborate the power of carefully chosen words, how they are presented and what the world doesn’t know, eventually benefit the eatery. There is a lot to this, including adding the name of the drink’s inventor, the origin of the food, and use of indulgent sounding descriptions as well as what notable research institutions like Stanford University, California, discovered.

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It is a smart way of altering the customer’s mind

Longer, exceptional descriptions for expensive foods seemingly convince the customer that the price perhaps befits the food. More importantly, Richard Gray helps you understand the choice of “Sweet words” to choose, picture selection, optimizing the words selected and how to present them if you are planning to enter this business.

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The post gets a bit interesting when you consider that most of these tricks have scientific reasons behind them. It isn’t a surprise, therefore, when he says sales shoot by even “3,500%,” or even more. In the end, however, it becomes clear why you will find some restaurants and food parlors serving similar foods as local ones, yet racking in massive profits over the same types of food.

At the end of this piece, it becomes clear why the restaurant industry spends tens of billions of dollars in designing their menus, rather than marketing the business. If you would like to read through this article, do click here.

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Samantha Aloysius

Samantha is an everyday health expert with a background in International Public Health and Psychology.

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Last Updated on January 26, 2021

Science Says A Glass Of Red Wine Can Replace 1 Hour Exercising

Science Says A Glass Of Red Wine Can Replace 1 Hour Exercising

Are you a red wine drinker? What if I tell you sipping in a glass of wine can equate to an hour of exercise? Yup, it’s tried and tested. A new scientific study has just confirmed this wonderful news. So next time you hold a glass of Merlot, you can brag about one hour of hard workout. Rejoice, drinkers!

What the study found out

“I think resveratrol could help patient populations who want to exercise but are physically incapable. Resveratrol could mimic exercise for the more improve the benefits of the modest amount of exercise that they can do.”

(applauds)

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I’m not saying this, but the study’s principal investigator Jason Dyck who got it published in the Journal of Physiology in May.

In a statement to ScienceDaily, Dyck pointed out that resveratrol is your magic “natural compound” which lavishes you with the same benefits as you would earn from working out in the gym.

And where do you find it? Fruits, nuts and of course, red wine!

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Did I forget to mention Dyck also researched resveratrol can “enhance exercise training and performance”?

There are limits, of course

But, all is not gold as they say. If you’re a lady who likes to flaunt holding a glass of white wine in the club or simply a Chardonnay-lover,you have a bad (sad) news. The “one hour workout” formula only works with red wine, not non red wines. And don’t be mistaken and think you’ve managed 4 to 6 hours of workout sessions if you happen to gulp down a bottle of red wine.

And what can replace the golden lifetime benefits of exercise?Exercise is just as important as you age. Period! But hey, don’t be discouraged; look at the bigger picture here. A glass of red wine is not a bad deal after all!

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The health benefits of red wine

But just how beneficial is the red alcoholic beverage to your body? As we all know red wine is a healthier choice youc an make when boozing.

Let’s hear it from a registered dietitian. Leah Kaufman lists red wine as the “most calorie friendly” alcoholic beverage. Sure, you won’t mind adding up to a mere 100 calories per 5-ounce glass of red wine after you realize it contains antioxidants, lowers risk of heart disease and stroke, reduces risk of diabetes-related diseases, helps avoid formation of blood clots and lowers bad cholesterol level.

Wantmore? Wine could also replace your mouthwash because the flavan-3-ols in red wines can control the “bad bacteria” in your mouth.To add to that list of benefits, moderate wine drinking may be beneficial for your eyes too – a recent study mentions.

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Be aware of the risks, too

Having mentioned all the ‘goods’ about red wine, you cannot underplay the fact that it is still an alcohol, which isn’t the best stuff to pour into your body. What is excessive drinking going to do to your body? Know the risks and you should be a good drinker at the end of the day.

However, you don’t want to discard the red vino from your “right eating”regimen just because it stains your teeth blue. M-o-d-e-r-a-t-i-o-n. Did you read that? That’s the operative word when it comes to booze.

By the way, when chocolate is paired with wine, particularly red, they can bring you some exceptional benefits towards your health.But again, if you tend to go overboard and booze down bottles after bottles, you are up for the negative side of alcohol, and we all know what too much of sweetness (sugar) can do to our body (open invitation to diabetes and heart diseases if you aren’t aware).

Folks, the red grape beverage is certainly a good buy to have a good hour’s worth of cardio, provided you keep the ‘M’ word in mind. Cheers!

Featured photo credit: James Palinsad via flickr.com

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