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Last Updated on December 18, 2020

Would You Like To Think Out Of A Different Box?

Would You Like To Think Out Of A Different Box?

Creativity, for us normal people, is like water in the desert. Sometimes its here when it rains, and sometimes it dries up. You can never expect its presence but to hope and pray for it to come. Yet this god-gifted talent is extremely useful for industries like fashion, design, product research development, marketing and the list goes on. But all hope is not lost because creativity is something that we can try to nurture and well since art is subjective, we can all learn to be as creative as possible with the help of these books.

Remember those great Volkswagen ads? by Alfredo Marcantonio, David Abbott, John O’Driscoll

    We cannot forget to mention the industry highly dependent on creativity here. Remember those great Volkswagen ads? is the comprehensive compilation and review of the revolutionary Volkswagen advertising campaign in the1960s and 70s (when Facebook has not appeared) and advertisements were about print ads in newspapers and magazines.

    The campaign by this world-renowned automobile brand is universally acknowledged to be the greatest and most influential campaign recognised by Advertising Age and Times. The book covers advertisements on the classic VW Beetle, the Van, Bus and Camper, capturing the golden age of advertising and the classic use of creativity, which still plays an important role in business creativity.

    Reading duration: 5hrs 9mins

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    Get Remember those great Volkswagen ads? from Amazon at $46.28

    Steve Jobs by Walter Isaacson

      Millions of people worship Steve Jobs, the icon of design and innovation. What is so successful with Steve Jobs? And how did he created the empire of Apple Inc.?

      The biography of the genius is compiled with three years of interviews with Steve Jobs, portraying Jobs success, Apple, his family members and key colleagues from Apple and its competitors. No one needs one persuasive reason to read this book if you are already holding the world-changing device created and inspired by this technology giant.

      Reading duration: 9hrs 17mins

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      Get Steve Jobs from Amazon at $11.83

      Creative Confidence: Unleashing the Creative Potential Within Us All by Tom Kelley, David Kelley

        As a child, you’re told to “go and have fun”, to explore, to fail, to try again, and again and again. The bumps and bruises aren’t a bad thing, they’re your badge of honour: you’ve tried, you’ve persevered. And then you hit a certain more adult age and you’re told: “to be careful, to study/work hard and to do your best”.

        The Kelly brothers believed there is always a creative inner me within us, which is only hidden by the way we were brought up. Failing at certain tasks can provoke our creative soul, and inspire alternative thinking. The book suggests creativity does not end in art or design, it is also about education, problem-solving, and innovation.

        Reading duration: 4hrs 18mins

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        Get Creative Confidence: Unleashing the Creative Potential Within Us All from Amazon at $19.00

        Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon

          Austin Kleon told the truth about creativity, that few artists can admit to, that nothing is completely original, and all creative work builds on what came before. Every new idea is a remix or mash-up of one or two previous ideas.

          The book Steal like an Artist introduce principles to creativity such as “don’t wait until you know who you are to get started”, “go away so you can come back”, definitely not the normal principles but sentences that reflects and inspires readers to re-think about their choices they make. “Nobody is born with a style or a voice. We don’t come out of the womb knowing who we are. In the beginning, we learn by pretending to be our heroes. We learn by copying.”

          Reading duration: 2hrs 16mins

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          Get Steal Like an Artist: 10 Things Nobody Told You About Being Creative from Amazon at $9.89

          Where good ideas come from the natural history of innovation by Steven Johnson

            The printing press, the pencil, the flush toilet, these are all great ideas. But where do they come from? Steven Johnson’s identifies the seven key patterns of innovation and creativity, including 1. the adjacent possible, 2. liquid networks, 3. the slow hunch, 4. serendipity, 5. error, 6. exaptation, 7. platforms.

            Johnson addressed one of the reasons why big cities are so much more innovative than small towns is that you have more diversity, more “spillover” of ideas, and more chance for the ideas to mingle around together, mainly because ideas take time to form and cultivate.

            Reading duration: 4hrs 52mins

            Get Where good ideas come from the natural history of innovation from Amazon at $13.83

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            Last Updated on January 12, 2021

            The Power of Tapping into Your Hidden Creativity

            The Power of Tapping into Your Hidden Creativity

            Despite what you might have been taught — everyone can be creative.

            It’s too easy to think of creativity as just being reserved for musicians, artists and writers. In reality, creativity can be used in all jobs and in all areas of life.

            I’m referring to creative traits such as thinking outside the box, finding new solutions to old problems, and combining two ideas to invent a new one.

            For example, think of Henry Ford. He gave people automobiles, when at that time, they probably just wanted faster horses!

            And, then there is Elon Musk. He found a workable solution to the problem of congested roads in towns and cities — the Hyperloop! This is an underground tunnel system that is designed to connect major conurbations using clean, ultra-fast capsules that can carry passengers, cars and freight. In the case of cars — Musk envisages elevators taking the cars down to the tunnel system. Ingenious.

            As a final example, I want to tell you about Saltwater Brewery in Florida. They’ve created six-pack rings that are edible by marine life. So instead of the six-pack rings ending up in the ocean and killing sea creatures, these rings actually feed them. They’re made from the by-products of beer brewing, and contain either barley or wheat, and are not just safe for fish to eat — but humans can eat them too!

            Let’s turn now to see how improving your creativity can improve your life.

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            Creativity Will Improve Your Outlook

            As a Psychology Today article reveals, people who practice everyday creativity (like finding new ways to work, preparing meals and solving crosswords) share personality traits with those we regard as ‘genuinely’ creative, such as: artists, designers and musicians.[1]

            The shared traits include:

            • Curiosity
            • Drive
            • Open-mindedness
            • Persistence
            • Positivity

            Some studies also suggest that people who regularly indulge in creative pursuits are less judgmental and more flexible.

            It’s no wonder then, that there is a proven link between creativity and enhanced mental health (this could be due to creative thinkers’ superior problem-solving skills).[2]

            I hope I’ve said enough to convince you that exploring your creative side can improve your outlook on life.

            So what’s the best way to get creative? 

            Boost your confidence.

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            When you have ample self-confidence, you won’t be afraid to try new things and to break out of your comfort zone. Both of these things will put you in touch with your inner creative genie — who’s just waiting to work their magic on your behalf!

            But, how can you boost your confidence? 

            …by constantly facing and overcoming challenges.

            Creativity Will Increase Opportunities

            Creative individuals often notice more opportunities in life.

            How come?

            Because they’ve learned how to find a way to turn any obstacle into an opportunity by tackling it from another angle. They’re also more likely to SEE the opportunity in the first place, just by having an open mind; whereas someone who is not tapping into their creativity may miss these hidden opportunities. 

            For example, one of my friends recently lost his job as a senior administrator for an insurance company. He’d worked there for more than 10 years, and although he wasn’t excited by the job, it paid his bills.

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            When he was told that his job was to go, he was initially shocked and knocked off track. However, my friend is a resilient and creative soul, and within a few days, he’d formulated a plan to not only secure a new job, but also to make a positive change in his career. He did this by taking his administrator skills and his deep knowledge of finance and insurance and turning himself into a business consultant.

            It’s still early days for him, but he’s already secured several clients, and I predict his new career will be a happy and successful one.

            If you feel stuck in a rut, then try some (or all) of these things to break yourself free:

            • Get moving – yes, staying still is staying stuck; moving is getting unstuck!
            • Look for the positives – when you do this, you’ll open the door to opportunities.
            • Start small – you don’t necessarily need to make a big jump; instead, you can make small changes that create an unstoppable forward trend.

            Creativity Gives You Freedom to Mess Up

            “I have not failed. I’ve just found 10,000 ways that won’t work.” ― Thomas A. Edison

            I love that quote, as it cleverly demonstrates that creativity is all about experimentation. And, experimentation often means making mistakes!

            If you’ve ever watched a graphic designer at work, you’ll notice one thing: they’re constantly changing things until they get the look and feel that they desire.

            That’s how most creative people work. They keep trying new and different things until they have that aha moment.

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            So how about you? 

            Are you currently afraid to try new things? Perhaps because you’re worried about losing face? 

            If you are, then you’re holding back your creative potential. To unleash it, I recommend throwing caution to the wind and pushing yourself through your self-created mental barriers.

            Once you’ve learned to have thoughts and ideas that are free from your current conditioning, then you’ll have learned the secret to living a creative life.

            We all have creativity within us. And, by adopting the suggestions above, you can tap into this hidden force for good. When you do that, your life will take on a new trajectory — one that leads to happiness, fulfillment and success.

            Featured photo credit: William Iven via unsplash.com

            Reference

            [1] Psychology Today: Everyday Creativity
            [2] CNN: A Creative Life is a Healthy Life

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