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Have You Been Fooled By Discount Shopping All This While?

Have You Been Fooled By Discount Shopping All This While?

Countless times, we get too excited when we see reduced offers, slashed deals, discounts, and mouth-watering offers but fail to understand that those prices are almost the same with other offers that have no discount. Many businesses and sales outlets fail to reach out and convert their potential customers due to their sales strategy.  Who doesn’t love sales? There’s just one problem: they lead us to make dumb choices – an insightful article by Dan Ariely and Jeff Kreisler that analyses the striking difference between a business that just put up a fair and square price and those who offer enticing deals. Perhaps, you might have been doing it wrong all these while; who knows? But you’re sure to get fantastic tips that would help you boost your sales unimaginably.

How do you approach shopping sales?

How do you go about making little sales or even making more? Do you tag the real price just like Ron Johnson and declare it fair and square? If yes, you may have been the cause of your low sales. On the other hand, giving mouthwatering discount seems to be the real deal. Why not read this informative piece by Dan Ariely and Jeff Kreisler? Here’s the big thing; information and knowledge is power, and you could point the things you’ve been pressing the wrong way when you peruse this article and fix them. It’s up to you now to see how a business went from up to down due to their newly implemented sales strategy. Of course; you can learn from their mistakes.

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I was a victim of poor sales strategy

Some years back, I used to run a supermarket which offers no mouth-watering discounts that could make one discard their shopping list. Apparently, my prices were almost the same with other competitors, but I lacked the proper sales strategy, and that slowed my sales to the point of shutting down the business. Too sorry, I didn’t take the right steps. No one would cheerfully want to shut their trade down, and I know you wouldn’t like to do such too. It’s high time you read this article to see the great deal it has to offer regarding sales strategies.

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If you desire to up your business or shop without being a victim of sales gimmicks, then you can’t afford to miss out on reading this piece. To read the full article, click here.

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More by this author

Anna Chui

Anna is a communication expert and a life enthusiast. She's the editor of Lifehack and loves to write about love, life, and passion.

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Last Updated on March 22, 2019

How to Be Happy: Why Pursuing Happiness Will Make You Unhappy

How to Be Happy: Why Pursuing Happiness Will Make You Unhappy

When we talk about happiness, we think about staying happy all the time – every single day, every single minute with zero negativity.  We try to pursue this constant state of “happiness” as our goal, and avoid anything that may take it away from us.

But what is the meaning of this type of “happiness”?  It’s like your favorite food.  The more you have of it doesn’t always mean the better.  On the contrary, when you only have a chance to eat it sparingly, that’s when you really savor every bite of it.  So is it the food itself that makes you happy, or is it how valuable it is to you when you are eating it?

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We should always remember that only by experiencing sadness do we understand what it is to be happy.

Video Summary

Assuming others are always happy is the biggest misunderstanding of happiness.

Most people see those who have seemingly perfect lives and assume they are happy all the time.  Since childhood, we are conditioned to chase the idea of “happily-ever-after” that we see in fairytales.  On social media, everyone tends to share only the best looking aspects of their lives (including ourselves).  So it’s very easy to have a distorted view of what “happiness” is around us.

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In reality, there is always something missing, something lacking, or something unpleasant.

No one has a perfect life.  Even the most glamorous celebrities or the richest billionaires, everyone has their own set of challenges and problems.

When we feel negative, we’re only focusing on a small fluctuating curve.  As CEO of Lifehack, I’ve had to deal with countless problems, and some of them felt like real setbacks at the time.  During those moments, it really seemed like these problems would be the life or death of my company and my life goals.  But I got through them, and weeks, months and eventually years passed with many more ups and downs.

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You need to keep your sights on the extended curve.   Looking back now, a lot of those “really big” problems at the time seem like only small blips in a long line of experiences. Recalling them in my mind now makes me smile!

Stop trying to be happy. Just be.

It’s natural to want to be happy as often as possible.  So what can we do?  First, throw away the belief that a perfect life means happiness.  Personally, I would be miserable if everything was perfect.  It’s from experiencing the pains of lifelong challenges that drives us to care for others when they are experiencing the same trials.  If life was perfect, you wouldn’t be able to empathize.  If life was perfect, you wouldn’t grow.

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To be truly happy, stop chasing permanent happiness.  It sounds like a paradox.  What I mean is, accept that there will be ups and downs throughout life.  Gracefully understand that happiness is a fluctuation of positive and negative events.

Understand the importance of gratitude.  Instead of focusing on the unpleasant moment right now, flash back your memory to when you had or didn’t have something.  I like to think about my career, for example.  When I didn’t have a career I was passionate about, I felt lost and demotivated.  I felt like everyone was figuring out their lives but me.  But when I found my purpose and started Lifehack, I was deeply happy, even before I realized I would be successful!  This memory keeps me going when there are tough spots.  It takes the darkness to make us grateful for the light.

Happiness and sadness exist together

What it all comes down to is this: your life will be filled with beautiful, happy and incredible moments.  Happy tears and joyous shouts and funny stories.  But your life will also be filled with rain and storms that don’t ever seem to pass when you’re going through them.

But whether your face is warmed by the sunshine, or your heart is dampened by the rain, know that it’s all part of the ebb and flow of life.  Treasure the happy moments and power through the sad ones.  Don’t try to avoid “sad” or “negative” experiences, and blindly chase being “happy”.  In the end you will achieve a true level of contentment in your life, based on meaningful experiences and achievements.  Being able to create growth and meaning out of both positive and negative events — that is the true meaning of “happiness”.

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