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Pick Your Job Based On What You Love To Do, Not How Much You Have Invested In.

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Pick Your Job Based On What You Love To Do, Not How Much You Have Invested In.

Have you ever continued to pursue something even though it no longer served you? Maybe it’s a degree program or the dead-end job that you refuse to give up. Perhaps you’ve stayed in a relationship for no other reason than the fact that you’ve been committed to it for so long. From time to time, we all justify staying the course by considering the effort we’ve put into our current situation.

Many of us decide to take a job just because it’s a good use of our training. When we invest time and money in getting a degree, we expect that we should use it. Maybe you hate your job, but you can only envision yourself taking similar positions with equal or greater pay and responsibility. You may feel trapped by the decisions you made before, but you don’t have to be.

Whatever you do, do it because you love it.

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    When you are trying to figure out how to decide on a career, it is easy to be influenced by the types of work and training you’ve already undertaken. In general, you get a degree or training in a field that interests you, and this leads you to a job in that field.

    If you should ever decide to leave your job, there’s a high probability that you will look for work in the same field with similar pay and responsibilities. You are less likely to consider whether you still like the work that you do — you feel obligated to continue your career trajectory regardless of how you feel.

    This is how people get stuck doing jobs that they don’t like. Instead of thinking about what would make you the best and happiest version of yourself, you may face temptation to maintain the status quo. Many of us do this because we fear wasting our efforts.[1]

    Others feel that their persistence will eventually be valued, and changing course doesn’t fit well within the story they are creating about themselves or their business.[2] They may willingly take on sunk costs with the belief that their situation will improve.

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    Don’t get sucked in by sunk costs.

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      The sunk cost fallacy is the assumption that you must continue follow a trajectory because you have already put lots of resources into that particular career path or personal endeavor. We can be so loss-averse that we avoid the possibility of greater gains through changing our approach.[3]

      If you are wondering how to decide on a career, and you take a job solely because it makes use of your years of training, then you might be worrying more about sunk costs than your future happiness and success. Refusing to leave a career that is unfulfilling could be a sign that you are caught in the job investment trap, which is a variation of the sunk cost fallacy.[4]

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      Businesses also fall into this pattern of continuing down a failing path just because they already put time and money into initiatives. For example, an entrepreneur might take out a loan to open a second business location. They reason that since business is booming at Location #1, success in Location #2 should be a cinch.

      After about a year, the owner realizes that Location #2 is hemorrhaging money, and the only way to stop the bleeding is to scale back to one store. The numbers don’t lie, but despite the irrefutable evidence, the owner may still have trouble cutting his or her losses. The business owner thinks about the effort, time, and emotion that went into Location #2.

      From an outsider’s perspective, it is easy to see that the business owner in the example or the person stuck in an uninspiring career should try something new. It is harder to let go of sunk costs when we are faced with them ourselves.

      You aren’t a one-trick pony.

      Just because you took a particular course of study in school doesn’t mean that you are bound to that discipline for the rest of your life. When you are figuring out how to decide on a career, ask yourself the following questions:

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      • What are you interested in doing? If you are passionate about your work, then it won’t feel like a burden.
      • What skills do you need to do this job? We often think of our degree or primary training as our default career option, but the default may not be the best choice. If you need to change focus, what transferable skills do you have, and what additional training will you need to be successful?[5]
      • Is there room for growth in this job? Today, the average employee stays with a company for 4.2 years before moving on.[6] What types of skills can you build in your current work? How can you leverage your growth to position you for a fulfilling career?
      • Do you have opportunities to work with different people? Forming meaningful connections with people is one of the best things you can do for yourself professionally. You’ll not only be happier at work, but if you decide to change careers, you will already have a solid professional network. [7]
      • What can this job offer you in 3 years? Consider your expectations for income and authority-level in the next three years. Is this job going to give you what you want? If not, how will taking this position help you work toward your end goal?
      • Can this job help you to become the kind of person you want to be? Being inspired by the work that you do can brighten even the toughest days. Do you feel that your work is meaningful?[8] Does it bring you closer to being the optimal of yourself?

      Know when to hold and when to fold.

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        You can’t recover sunk costs, but you don’t have to perpetuate a cycle of loss. “I’ve already put so much time into this,” isn’t a good enough justification to continue down a particular path.

        Deciding to change directions doesn’t meant that you have failed. It makes zero sense to continue to put resources into something that isn’t working for you. Although you may feel like you have wasted an experience or lost time, remember that you have probably learned some valuable information as you undertook the process. Just because it didn’t go the way you expected doesn’t mean that it’s a total loss.

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        Being successful and following your dreams are not mutually exclusive. Use what you know to keep growing, and don’t be discouraged if you have to change course along the way.

        Reference

        More by this author

        Angelina Phebus

        Writer, Yoga Instructor (RYT 200)

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        Last Updated on August 25, 2021

        Why Personal Branding Is Important to Your Career

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        Why Personal Branding Is Important to Your Career

        As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

        Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

        According to Celinne Da Costa:[1]

        “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

        A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

        What Is Your Personal Brand?

        “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

        Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

        Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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        I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

        A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

        Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

        Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

        Your Personal Brand Is Essential for Your Career Success

        In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

        According to Castrillon,[2]

        “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

        The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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        As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

        In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

        “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

        When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

        The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

        Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

        The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

        5 Key Steps to Creating Your Personal Brand

        These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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        1. Set Your Personal Goals

        What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

        2. Create Your Unique Value Proposition

        Create your unique value proposition by asking yourself these four questions:

        1. What are your personality features? What benefit do you offer people?
        2. Who are you and why do people enjoy working with you?
        3. What do you do and what do people want you to do for them? How do you solve their problems?
        4. What makes you different from others like you?

        The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

        3. Write Your Professional Story

        Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

        4. Determine Which Platforms Will Support Your Personal Brand

        Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

        5. Become Recognized for Sharing Your Knowledge and Expertise

        A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

        The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

        Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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        As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

        Other People’s Stories

        Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

        Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

        Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

        “your story is what you have, what you will always have. It is something to own.”

        So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

        Featured photo credit: Austin Distel via unsplash.com

        Reference

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