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Why the Value of Creativity Is Decreasing

Why the Value of Creativity Is Decreasing

The modern world provides seemingly endless opportunities for entertainment, distraction and the automation of some of the more mindless tasks that our forebears would have spent their time on. In theory, 21st-century life should be packed with output from people whose minds have been freed to think, imagine and create, but is that what we are seeing? Well, no, it’s not.

We often see attempts of minimising risks in creative industries these days.

What we are seeing is endless re-hashing of the same ideas: sequels, prequels, remakes and re-imaginings abound, and the mainstream arts have narrowed to the point where film studios and record labels seem to be putting out very slightly altered versions of the same films and songs over and over again. Books that are particularly popular are made into films, and Hollywood casts tried-and-tested A-listers into leading roles whether or not they fit the part, simply in an attempt to guarantee a good turnout at the box office.

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The film industry will only invest in scripts which follow an established format; record labels want bands to have a proven audience before offering them a record deal, and publishers want authors with a track-record of making the best-seller lists. Creative talent is secondary to the ability to market oneself and artistic ability is dwarfed by the overwhelming desire of big business to minimise their risks and stick with the familiar.[1]

The most important thing to individuals has been changed.

Where big corporations fear to tread, however, the individual apparently rushes in. With more than 60% of workers stating[2] that they value happiness over financial gain when it comes to their jobs, it appears that a pleasant working environment has a value that a pay-packet simply can’t match. All over the country, people are placing good friendships ahead of their incomes and are more motivated by the idea of going out for drinks and spending time with colleagues that they get along with than they are by earning more.

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Ironically, we are often tied to our phones and not freeing our minds to think and ponder.

However, those same individuals are struggling to free themselves from the tyranny of the hand-held devices which are packed with distractions and diversions which pull their attention away from connecting with the people whose company they crave. With the ability to do almost anything on a piece of technology which you have in your pocket all day, comes the inability to enjoy genuine experiences, to allow our minds to wander, to experience the moments that inevitably pass you by when you are glued to the latest game on your phone.

The Big Brother’s impact is also limiting our creativity.

Alongside risk aversion on the part of the major players in the creative industries, the increasing availability of apps providing constant distraction from reality, and the internal conflicts inherent in human interactions, we also have to contend with attempts by the government to limit our freedom. With many believing that common sense is being eroded and replaced by increasingly restrictive legislation, the impact on the individual’s ability to act autonomously is potentially devastating.

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But the ponderously slow speed at which the legislature moves has, time and time again, proved that legal solutions to social problems are an inefficient way of dealing with the issues that modern life throws in our path. Take the example of vaping – many believe that e-cigarettes should be classified in the same way as tobacco, and therefore should be banned wherever smoking is. However, those who have chosen e-cigarettes as a healthier alternative to traditional smoking believe[3] that promoting a smoking alternative which doesn’t have a damaging effect on their health should be a priority. Waiting for government to collect the data, take advice and make a decision on whether to introduce laws which classify vaping could take so long that by the time they are introduced, a balance has been found that the majority are happy with.

Although society is killing creativity, there are still opportunities to retain it.

Modern society is made up of individuals who rarely have a quiet moment to examine their own thoughts and feelings, but who prioritise friendship over money, operating in an environment in which billion-pound organisations attempt to manipulate them into conforming. Creativity may struggle to penetrate the cynical profiteering that we have all become accustomed to, but as long as individuals can appreciate the value of originality and authenticity, there is hope that those qualities will retain their value.

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Featured photo credit: Femsplain via femsplain.com

Reference

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James Timpson

Marketeer

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Last Updated on December 10, 2019

How to Stay Motivated and Reach Your Big Goals in Life

How to Stay Motivated and Reach Your Big Goals in Life

It is hardly a secret that the key to successfully accomplishing one goal after another is staying motivated. There are, of course, tasks which successful people may not like at all, yet they find motivation to complete them because they recognize how each particular task serves a greater goal.

So how to stay motivated most of the time? Here are 5 simple yet effective ways on how to stay motivated and get what you want:

1. Find Your Good Reasons

Anything you do, no matter how simple, has a number of good reasons behind it.

You may not be able to find good reasons to do some tasks at first but, if you take just a few moments to analyze them, you will easily spot something good. We also have many tasks which don’t need any reasoning at all – we’ve been doing them for so long that they feel natural.

If you’re ever stuck with some tasks you hate and there seems to be no motivation to complete it whatsoever, here’s what you need to do: find your good reasons.

Even when you set goals, there needs to be reasons behind these goals. They may not be obvious, but stay at it until you see some, as this will bring your motivation back and will help you finish the task.

Some ideas for what a good reason can be:

  • A material reward – quite often, you will get paid for doing something you normally don’t like doing at all.
  • Personal gain – you will learn something new or will perhaps improve yourself in a certain way.
  • A feeling of accomplishment – at least you’ll be able to walk away feeling great about finding the motivation and courage to complete such a tedious task.
  • A step closer to your bigger goal – even the biggest accomplishments in history have started small and relied on simple and far less pleasant tasks than you might be working on. Every task you complete brings you closer to the ultimate goal, and acknowledging this always feels good.

2. Make It Fun

When it comes to motivation, attitude is everything. Different people may have completely opposite feelings towards the same task: some will hate it, others will love it.

Why do you think this happens? It’s simple: some of us find ways to make any task interesting and fun to do!

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Take sports for example. Visiting your local gym daily for a half-an-hour workout session sounds rather boring to some. Yet many others love the idea!

They like exercising not only because they recognize the good reasons behind it, but simply because it’s fun! At certain time of their daily schedule, they find going to gym to be the best thing to do, simply because nothing else will fit their time and lifestyle so perfectly.

Depending on how you look at it, you can have fun doing just about anything! Just look for ways of having fun, and you’ll find them!

A simple approach is to start working on any task by asking yourself a few questions:

  • How can I enjoy this task?
  • What can I do to make this task fun for myself and possibly for others?
  • How can I make this work the best part of my day?

As long as you learn to have the definite expectation of any task being potentially enjoyable, you will start to feel motivated.

Some of you will probably think of a thing or two which are valid exceptions from this statement, like something you always hate doing no matter how hard you try making it fun. You’re probably right, and that’s why I don’t claim everything to be fun.

However, most tasks have a great potential of being enjoyable, and so looking for ways to have fun while working is definitely a good habit to acquire.

3. Change Your Approach And Don’t Give Up

When something doesn’t feel right, it’s always a good time to take a moment and look for a different approach for the task.

You may be doing everything correctly and most efficiently, but such approach isn’t necessarily the most motivating one. Quite often, you can find a number of obvious tweaks to your current approach which will both change your experience and open up new possibilities.

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That’s why saying “one way or another” is so common — if you really want to accomplish your goal, there is always a way; and most likely, there’s more than one way.

If a certain approach doesn’t work for you, find another one, and keep trying until you find the one which will both keep you motivated and get you the desired results.

Some people think that trying a different approach means giving up. They take pride in being really stubborn and refusing to try any other options on their way towards the goal.

My opinion on this is that the power of focus is great, but you should be focusing on your goal, and not limiting your options by focusing on just one way to accomplish it it.

4. Recognize Your Progress

Everything you may be working on can be easily split into smaller parts and stages. For most goals, it is quite natural to split the process of accomplishing them into smaller tasks and milestones. There are a few reasons behind doing this, and one of them is tracking your progress.

We track our progress automatically with most activities. But to stay motivated, you need to recognize your progress, not merely track it.

Here’s how tracking and recognizing your progress is different:

Tracking is merely taking a note of having reached a certain stage in your process. Recognizing is taking time to look at a bigger picture and realize where exactly you are, and how much more you have left to do.

For example, if you’re going to read a book, always start by going through the contents table. Getting familiar with chapter titles and memorizing their total number will make it easier for you to recognize your progress as you read. Confirming how many pages your book has before starting it is also a good idea.

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You see, reading any book you will be automatically looking at page numbers and chapter titles, but without knowing the total number of pages, this information will have little meaning.

Somehow, it is human nature to always want things to happen in short term or even at once. Even though we split complex tasks into simpler actions, we don’t quite feel the satisfaction until all is done and the task is fully complete.

For many scenarios though, the task is so vast that such approach will drain all the motivation out of you long before you have a chance to reach your goal. That’s why it is important to always take small steps and recognize the positive different and progress made. This is how your motivation can sustain in long term.

5. Reward Yourself

This is a trick everyone likes: rewarding yourself is always pleasant. This is also one of the easiest and at the same time most powerful ways to stay motivated!

Feeling down about doing something? Dread the idea of working on some task? Hate the whole idea of working? You’re not alone.

Right from the beginning, agree on some deliverables which will justify yourself getting rewarded. As soon as you get one of the agreed results, take time to reward yourself in some way.

For some tasks, just taking a break and relaxing for a few minutes will do.

For others, you may want to get a fresh cup of coffee and even treat yourself a dessert.

For even bigger and more demanding tasks, reward yourself by doing something even more enjoyable, like going to a cinema or taking a trip to some place nice, or even buying yourself something.

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Your progress may not seem to others like anything worth celebrating but, take time and do it anyway! It is your task and your reward, so any ways to stay motivated are good.

The more you reward yourself for the honestly made progress, the more motivated you will feel about reaching new milestones, thus finally accomplishing your goal.

Mix and Match

Now that you have these five ways of staying motivated, it is a good moment to give you the key to them all: mix and match!

Pick one of the techniques and apply it to your situation. If it doesn’t work, or if you simply want to get more motivated, try another technique right way. Mix different approaches and match them to your task for the best results.

Just think about it: Finding good reasons to work on your task is bound to helping you feel better; and identifying ways to make it fun will help you enjoy the task even more.

Or, if you plan a few points for easier tracking of your progress and on top of that, agree on rewarding yourself as you go; this will make you feel most motivated about anything you have to work through.

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Featured photo credit: Lucas Lenzi via unsplash.com

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