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Why the Value of Creativity Is Decreasing

Why the Value of Creativity Is Decreasing

The modern world provides seemingly endless opportunities for entertainment, distraction and the automation of some of the more mindless tasks that our forebears would have spent their time on. In theory, 21st-century life should be packed with output from people whose minds have been freed to think, imagine and create, but is that what we are seeing? Well, no, it’s not.

We often see attempts of minimising risks in creative industries these days.

What we are seeing is endless re-hashing of the same ideas: sequels, prequels, remakes and re-imaginings abound, and the mainstream arts have narrowed to the point where film studios and record labels seem to be putting out very slightly altered versions of the same films and songs over and over again. Books that are particularly popular are made into films, and Hollywood casts tried-and-tested A-listers into leading roles whether or not they fit the part, simply in an attempt to guarantee a good turnout at the box office.

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The film industry will only invest in scripts which follow an established format; record labels want bands to have a proven audience before offering them a record deal, and publishers want authors with a track-record of making the best-seller lists. Creative talent is secondary to the ability to market oneself and artistic ability is dwarfed by the overwhelming desire of big business to minimise their risks and stick with the familiar.[1]

The most important thing to individuals has been changed.

Where big corporations fear to tread, however, the individual apparently rushes in. With more than 60% of workers stating[2] that they value happiness over financial gain when it comes to their jobs, it appears that a pleasant working environment has a value that a pay-packet simply can’t match. All over the country, people are placing good friendships ahead of their incomes and are more motivated by the idea of going out for drinks and spending time with colleagues that they get along with than they are by earning more.

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Ironically, we are often tied to our phones and not freeing our minds to think and ponder.

However, those same individuals are struggling to free themselves from the tyranny of the hand-held devices which are packed with distractions and diversions which pull their attention away from connecting with the people whose company they crave. With the ability to do almost anything on a piece of technology which you have in your pocket all day, comes the inability to enjoy genuine experiences, to allow our minds to wander, to experience the moments that inevitably pass you by when you are glued to the latest game on your phone.

The Big Brother’s impact is also limiting our creativity.

Alongside risk aversion on the part of the major players in the creative industries, the increasing availability of apps providing constant distraction from reality, and the internal conflicts inherent in human interactions, we also have to contend with attempts by the government to limit our freedom. With many believing that common sense is being eroded and replaced by increasingly restrictive legislation, the impact on the individual’s ability to act autonomously is potentially devastating.

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But the ponderously slow speed at which the legislature moves has, time and time again, proved that legal solutions to social problems are an inefficient way of dealing with the issues that modern life throws in our path. Take the example of vaping – many believe that e-cigarettes should be classified in the same way as tobacco, and therefore should be banned wherever smoking is. However, those who have chosen e-cigarettes as a healthier alternative to traditional smoking believe[3] that promoting a smoking alternative which doesn’t have a damaging effect on their health should be a priority. Waiting for government to collect the data, take advice and make a decision on whether to introduce laws which classify vaping could take so long that by the time they are introduced, a balance has been found that the majority are happy with.

Although society is killing creativity, there are still opportunities to retain it.

Modern society is made up of individuals who rarely have a quiet moment to examine their own thoughts and feelings, but who prioritise friendship over money, operating in an environment in which billion-pound organisations attempt to manipulate them into conforming. Creativity may struggle to penetrate the cynical profiteering that we have all become accustomed to, but as long as individuals can appreciate the value of originality and authenticity, there is hope that those qualities will retain their value.

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Featured photo credit: Femsplain via femsplain.com

Reference

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James Timpson

Marketeer

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Last Updated on August 20, 2019

26 Useful Things to Learn Now That Will Change Your Life

26 Useful Things to Learn Now That Will Change Your Life

If you pay attention to your everyday life careful enough, you’ll know that you can learn from everything and everyone you come across. Our life is basically full of useful lessons that we should learn.

Here are 26 useful things to learn that Abhishek A. Singh shared on Quora. Let’s see how these life theories would lead you to live a different life.

1. Primacy and recency: People mostly remember the first and last things that occurred, barely the middle.

When scheduling an interview, ask the employer the time slots they do interviews and try to be the first or the last.

2. If you work in a bar or in customer service of any kind, put a mirror behind you at the counter.

In this way, angry customers who approach you will have to see themselves in the mirror behind you and the chance of them behaving irrationally will be lowered significantly.

3. Once you make a sales pitch, don’t say anything else.

This works in sales, but it can also be applied in other ways.

My previous boss was training me and just gave me pointers. I was working at a gym trying to sell memberships. He told me that once I got all the small talk out of the way and presented the prices, the first person to talk would lose.

It didn’t seem like a big deal but it actually worked. Often there were long periods of awkward silence as the person tried to come up with some excuses, but usually they bought.

4. If you ask someone a question and they only partially answer, just wait.

If you stay silent and keep eye contact, they will usually continue to talk.

5. Chew gum when you’re approaching a situation that would make you nervous, like public speaking or bungee jumping.

When we eat, our brain tell ourselves, “I would not be eating if I were danger. So I’m not in danger.” This has helped me to stay calm.

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6. People will always remember how you made them feel, not what you said.

Also, most people like talking about themselves; so ask lots of questions about them.

7. When you’re learning something new, teach it to a friend. Let them ask you questions about it.

If you’re able to teach something well, you will be sure that you’ve understood it very well.

8. If you get yourself to be really happy and excited to see other people, they will react the same to you.

It doesn’t always happen the first time, but it will definitely happen the next time.

9. The physical effects of stress — breathing rate and heart rate — are almost identical to the physical effects of courage.

When you’re feeling stressed in any situations, immediately reframe it : Your body is getting ready to be courageous, you are NOT stressed.

10. Pay attention to people’s feet.

If you approach two people in the middle of a conversation, and they only turn their torsos and not their feet, they don’t want you to join in the conversation.

Similarly, if you are in a conversation with a coworker who you think is paying attention to you and their torso is turned towards you but their feet are facing in another direction, they want the conversation to end.

11. Confidence is more important than knowledge.

Don’t be intimidated by anyone, everyone is playing a role and wearing a mask.

12. If you pretend to be something for long enough, you will eventually become it.

Fake it till you make it. Period.

13. Not to be creepy, but if you want to stare at someone unashamedly, look directly past them and wait for them to try and meet your eyes.

When they fail to do that, they’ll look around (usually nervously for a second) they won’t look at you again for some time. This is your chance to straight up stare at this person for at least 45 seconds.

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And as suggested by Brian Stutzman:

If you’re staring at someone and get caught, DON’T turn your head or your body to look away, because that just confirms that you were staring.

Just move your EYEBALLS off the person. Unlike turning your head, it’s instantaneous. And the person will think you were just looking at something behind them and that they were mistaken for thinking you were staring. Do it confidently, and ignore any reaction from the person, and you can sell it every single time.

After a second, you can even look back at them with a “Why are you staring at me?” look on your face to really cement the deal!

14. Build a network.

Become the information source, and let the information be yours. Even grabbing a beer with a former colleague once a year will keep you in the loop at the old office.

Former coworkers might have gotten a new position in that office you always wanted to work in, great! Go to them for a beer, and ask about the office. It’s all about connections and information.

15. If you are angry at the person in front of you driving like a grandmother…

Pretend it is your grandmother, it will significantly reduce your road rage.

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    16. Stand up straight.

    No slouching, hands out of pockets, and head held up high. It’s not just a cliche — you literally feel better and people around you feel more confident in you.

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    17. Avoid saying “I think,” and “I believe” unless absolutely necessary.

    These are phrases that do not evoke confidence, and will literally do you no good.

    18. When feeling anxious, clean up your home or work space.

    You will feel happier and more accomplished than before.

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      19. Always buy the first pitcher or round of drinks.

      You’d be surprised how long you could drink on the phrase “I bought the first one.”

      20. Going into an interview… be interested in your interviewers.

      If you focus on learning about them, you’ll seem to be more interesting and dynamic. (Again, people love to talk about themselves.)

      21. Pay attention parents! Always give your kid a choice that makes them think they are in control.

      For instance, when I want my son to put his shoes on I will say ,”do you want to put your star wars shoes on or your shark shoes on?”

      Pro-tip: In some cases, this works on adults.

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        22. Your action affects your attitude more than your attitude affects your action.

        As my former teacher said “You can jump and dance FOR joy, but you can also jump and dance yourself joyful.”

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        23. When a group of people laugh, people will instinctively look at the person they feel closest to in that group.

        Notice who you look at and who look at you when you laugh with a group of people!

        24. If you want to build rapport or gain someone’s trust quickly, match their body posture and position.

        If someone is sitting with her legs crossed, cross your legs. If they’re leaning away from you, lean away from them. If they’re leaning towards you, lean towards them.

        Mirroring and matching body position is a subconscious way to tell if someone trusts you or is comfortable with you. If you’re sitting with your arms crossed and you notice someone else is sitting with her arms crossed, that is a good indicator that you have/are successfully built/building rapport with that person.

        25. The Benjamin Franklin Effect (suggested by Matt Miller)

        I find the basis of the Benjamin Franklin effect is very useful and extends far beyond pencil borrowing. This knowledge is useful in the world of flirting too.

        Asking a girl in your class if you can borrow a pencil or her notes or to explain the homework will make her more likely to like you than if you let her borrow your stuff or are the one to help her. Even just asking a girl to buy you drinks (facetiously) leaves a much bigger impression than offering to or actually buying a girl a drink.

        The best part is it kills 3 birds with one stone: you get the advantages of the favor itself, the person subconsciously likes you more, and it makes them more open to future favors and conversation.

        26. Handle panic and anxiety behaviors by tapping fingers (Suggested by Jade Barbee)

        When you’re feeling stressed, worried or angry, tap each finger tip while thinking (or speaking quietly) a few specific words about what is bothering you. Repeat the same words while tapping each of your 10 fingers, including thumbs.

        For example, tap while saying, “I’m so angry with her…” Doing so will likely take the charge out of the feeling and return you to a more resourceful (better feeling) state of being. It’s called EFT (Emotional Freedom Technique) or “tapping,” and it is useful in many life situations – emotional sadness, physical pain, food cravings, traumatic memories…

        Featured photo credit: Nicole Wolf via unsplash.com

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