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Why the Value of Creativity Is Decreasing

Why the Value of Creativity Is Decreasing

The modern world provides seemingly endless opportunities for entertainment, distraction and the automation of some of the more mindless tasks that our forebears would have spent their time on. In theory, 21st-century life should be packed with output from people whose minds have been freed to think, imagine and create, but is that what we are seeing? Well, no, it’s not.

We often see attempts of minimising risks in creative industries these days.

What we are seeing is endless re-hashing of the same ideas: sequels, prequels, remakes and re-imaginings abound, and the mainstream arts have narrowed to the point where film studios and record labels seem to be putting out very slightly altered versions of the same films and songs over and over again. Books that are particularly popular are made into films, and Hollywood casts tried-and-tested A-listers into leading roles whether or not they fit the part, simply in an attempt to guarantee a good turnout at the box office.

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The film industry will only invest in scripts which follow an established format; record labels want bands to have a proven audience before offering them a record deal, and publishers want authors with a track-record of making the best-seller lists. Creative talent is secondary to the ability to market oneself and artistic ability is dwarfed by the overwhelming desire of big business to minimise their risks and stick with the familiar.[1]

The most important thing to individuals has been changed.

Where big corporations fear to tread, however, the individual apparently rushes in. With more than 60% of workers stating[2] that they value happiness over financial gain when it comes to their jobs, it appears that a pleasant working environment has a value that a pay-packet simply can’t match. All over the country, people are placing good friendships ahead of their incomes and are more motivated by the idea of going out for drinks and spending time with colleagues that they get along with than they are by earning more.

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Ironically, we are often tied to our phones and not freeing our minds to think and ponder.

However, those same individuals are struggling to free themselves from the tyranny of the hand-held devices which are packed with distractions and diversions which pull their attention away from connecting with the people whose company they crave. With the ability to do almost anything on a piece of technology which you have in your pocket all day, comes the inability to enjoy genuine experiences, to allow our minds to wander, to experience the moments that inevitably pass you by when you are glued to the latest game on your phone.

The Big Brother’s impact is also limiting our creativity.

Alongside risk aversion on the part of the major players in the creative industries, the increasing availability of apps providing constant distraction from reality, and the internal conflicts inherent in human interactions, we also have to contend with attempts by the government to limit our freedom. With many believing that common sense is being eroded and replaced by increasingly restrictive legislation, the impact on the individual’s ability to act autonomously is potentially devastating.

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But the ponderously slow speed at which the legislature moves has, time and time again, proved that legal solutions to social problems are an inefficient way of dealing with the issues that modern life throws in our path. Take the example of vaping – many believe that e-cigarettes should be classified in the same way as tobacco, and therefore should be banned wherever smoking is. However, those who have chosen e-cigarettes as a healthier alternative to traditional smoking believe[3] that promoting a smoking alternative which doesn’t have a damaging effect on their health should be a priority. Waiting for government to collect the data, take advice and make a decision on whether to introduce laws which classify vaping could take so long that by the time they are introduced, a balance has been found that the majority are happy with.

Although society is killing creativity, there are still opportunities to retain it.

Modern society is made up of individuals who rarely have a quiet moment to examine their own thoughts and feelings, but who prioritise friendship over money, operating in an environment in which billion-pound organisations attempt to manipulate them into conforming. Creativity may struggle to penetrate the cynical profiteering that we have all become accustomed to, but as long as individuals can appreciate the value of originality and authenticity, there is hope that those qualities will retain their value.

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Featured photo credit: Femsplain via femsplain.com

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James Timpson

Marketeer

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Last Updated on September 22, 2020

How to Wake Up Early: 6 Things Early Risers Do

How to Wake Up Early: 6 Things Early Risers Do

You have probably heard the success stories about people who wake up early. Apple CEO Tim Cook, Oprah Winfrey, and Olympic medalist Caroline Burckle all talk about the positive impact of waking up early on their lives.

Even though many assign a portion of their success to waking up early, many find it difficult to make the switch. While most people know what needs to happen to change their life, they find then difficult to implement consistently. To understand how to wake up early, you need to tap into the wisdom of those already doing it.

Here are the 6 things early risers do:

1. Stop Procrastinating

The first thing you need to do when you want to learn how to wake up early is to go to sleep earlier. Stop procrastinating. You will find it much easier to wake up when you are getting the proper amount of sleep. Set a bedtime that allows you to get 8-hours of sleep and hold yourself accountable.

The problem most of you will have at first is how tired you will feel. If you are someone who goes to sleep after midnight, waking up by 6 a.m. will not be easy. The reason you need to push through that initial difficulty is that you are going to be very tired at the end of the day. Realistically, you probably would fall asleep at your desk or doze off on your lunch break. Either way, waking up early no matter how you feel will motivate you to go sleep at the proper time that night.

Think of it as someone who procrastinated until the night before their project was due. Having done this myself, you do what you need to do to complete the project, whether that means working all night or cutting some corners because you don’t have time to triple-check your work.

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After you turn in your project, you feel both exhaustion and jubilation. After you make it through the workday and crash at home, you promise yourself you’ll never wait until the last minute again. This same feeling will happen when you force yourself to wake up early no matter what time you went to sleep. You are going to promise yourself you will go to bed at the right time.

Most people don’t go to bed when they should because they know they will ultimately make it up in the morning.

2. Pace Yourself

If you want to start waking up a couple of hours earlier each day, you may not be able to make that change all at once. It stands to reason the more drastic the shift, the more difficult it will be.

So, instead of trying to adjust your sleep pattern by several hours, start in 15-minute or 30-minute intervals.[1] If you wake up 30 minutes earlier each week, you will be a morning person by the end of the month. This may feel like you are drawing out your goal but in reality, you are accomplishing it much quicker than most. Most people who are naturally night owls find it difficult to completely change their sleep habits overnight.

Think of it as someone who is trying to quit drinking coffee. Outside of the fact you may enjoy the taste of coffee, your body is used to operating with a certain amount of caffeine and sugar. Some will be able to quit overnight and their body will adjust accordingly. And if you are one of those people, then do what works for you.

However, if you were to take an incremental approach, then you may first start drinking your coffee black. Then, you could switch to decaf before slowly lowering the amount of coffee you drink each day. As you can see, this approach will help minimize the feeling of withdrawal while getting the results you want.

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3. Watch Your Lighting

Light reduces your body’s production of the sleep-inducing melatonin hormone. In practical terms, your body naturally wants to be awake when the sun is up and go to sleep when the sun is down. This is called your circadian rhythm.

In the technology-driven world we currently live in, you likely look at a screen or two before bed. Studies show television and phone screens trick your body into thinking the sun is up. As a result, your body starts producing less melatonin. To help you fall asleep, you should stop looking at screens at least an hour before bed.

This can also mean that if you want to wake up before the sun, looking at your screen when you wake up can help you to stay awake.

Peter Balyta, the President of Education Technology for Texas Instruments says he wakes up at 5:20 a.m. and scans his emails before starting his day. This is also true for M.I.T. president L. Rafael Rief. He wakes up around 5 or 5:30 a.m. and checks his phone for anything urgent.[2]

4. Make It Worth Your Time

Have you ever woken up early but went back to sleep because you didn’t have a reason to stay up? To put it another way, have you ever fallen asleep because you didn’t have anything better to do?

If you want to be excited about going to sleep and waking up early, then you need to give yourself a reason to be excited. You can accomplish this by listing the three things you want to accomplish the next morning. Notice I said “want” and not “need” to accomplish. You don’t want to be dragging yourself into the next morning kicking and screaming.

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Your list should not only include what you want to accomplish but also why you want to accomplish it. If you want to take it a step further, list the consequences of not waking up early.

People who have figured out how to wake up early are shown to be more successful, persistent, and proactive in their life. They tend to be happier and handle stress better. It is also shown that people who wake up early procrastinate less.[3] If you find any of these benefits something you want to add in your life, then waking up early is shown to help.

5. Avoid Binging

There is a difference between sleeping and getting a good night’s sleep. Sure, you can drink alcohol and fall asleep, but you will not be getting quality rest. You will wake up feeling as though you slept for only a couple hours.

It is best to stop drinking at least 4 hours before bedtime. Binge drinking is known to impact your sleep-inducing melatonin hormone levels for up to a week. The same holds true with eating a large meal right before bed. It is not that your body can’t process food and sleep at the same time. The main concern has more to do with the possibility of indigestion or heartburn than anything else.

If you find yourself dealing with either of these symptoms, then you may want to stop eating at least two hours before bed.

6. Get the Blood Flowing

Those who have mastered the technique of how to wake up early tend to start each morning with movement.

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Your first movement is to get out of bed. To help you get out of bed, have your alarm far enough away that you need to get up and turn it off. Before you allow yourself to contemplate going back to sleep, take a moment, and do 10 push-ups or 10 jumping jacks. Think of each exercise as you taking one step further from being able to go back to sleep.

Mellody Hobson, President of Ariel Investments wakes up at 4 a.m. each morning. She starts each day by exercising. Her exercises include running, weight lifting, swimming, and cycling.

You decide for yourself how you want to get your blood flowing. Whether you want to go on a walk, workout at the gym, or do something at home, make sure you are scheduling time to exercise.

Final Thoughts

The key to understanding how to wake up early is to recognize that it is heavily driven by the actions you take the night before. You will wake up early if you go to bed at a good time and get the proper amount of sleep.

By taking the time to prepare yourself both mentally and physically each night, you can ensure you are positioned for success the next morning. Once you have taken the proper actions the night before, make sure you use that momentum to start your day, on time.

The goal is to make the actions you want to take as easy as possible. The key to changing your life is to discover a way to have the wind at your back, going in the direction you want.

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Featured photo credit: Laura Chouette via unsplash.com

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