Online Reputation Management Tips You Should Know

Online Reputation Management Tips You Should Know

Online Reputation Management

Online reputation management involves monitoring your company’s products or services on the Internet. It is important to have an active presence on the web with tools that will allow you track your brand and control the appearance of negative comments while addressing them before some damage your brand name.

Once you’ve managed to create a good reputation around your brand, you cannot sit idly waiting for an autopilot maintenance. Online reputation management is crucial, even when you already have a good reputation. You could say that it is a job that never ends.

Online reputation is the image that portrays a company on the Internet through content found in search engines. On the web, any business regardless of its size can create a good online reputation with the aim of positioning itself efficiently in the marketplace.


How To Maintain Your Online Reputation

If a person searches the name of your brand on the Internet and what appears are positive comments, it is clear that you have a good reputation online. The problem is when those comments are negative, which can virtually cause a business to go bankrupt.

1. Interaction

Listening to your clients shows you care; listen to your customers and use the Internet to address everything that concerns your business. Because, if you are aware of all the news making rounds, this could help you address them at the proper time. Remember to build trust; you must be transparent over negative reviews.

However, to establish and maintain a good reputation, it is important that you interact and respond to clients complaints in order to build a healthy relationship. Taking too long to answer to tweets, comments, or questions on your social media handle will do the opposite.


2. Monitoring

Search the web regularly for your brand and products to see what others are saying about your brand and to know what image is being projected. For this, some tools can be helpful to monitor your online reputation such as Google Alert. This tool will help you get alerts when your brand name is mentioned any time.

3. Publish Rich Content

Regularly post rich content that your customers want to read, not just self-promotional content about your company. Think about how you could genuinely help your customers, rather than about selling your brand. This act can make you stand out among your competitors.

Giving, your clients tips on how to get along with life or even simple hacks that are closely related to what you represent can help spread good reviews and comments about your brand. Gather Feedback


Gathering opinions and ultimately feedback from your customers is something fundamental. People look hard at these things when it comes to making a decision and whether or not to consider a company.

Beware, do not fall into the mistake of creating false comments or worse, pay for them. Usually, these things end up being known, and if this happens, your brand or business can face extinctions or a crisis with its online reputation.


The online reputation management strategy of your brand name has to be firm, proactive, rigid and not reactive. That is, you can not afford to wait for comments or negative situations to get you on your feet. On the contrary, you should always be prepared to pay the price if anything goes wrong with your online reputation.


Lastly, another way to have an outstanding online reputation is to create advertising campaigns for your brand. Remember a good brand name is better than silver and gold.

What strategies have helped you present a strong, positive brand image? Let us know.

Featured photo credit: pixabay via

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Last Updated on June 6, 2019

Science Says Silence Is Much More Important To Our Brains Than We Think

Science Says Silence Is Much More Important To Our Brains Than We Think

In 2011, the Finnish Tourist Board ran a campaign that used silence as a marketing ‘product’. They sought to entice people to visit Finland and experience the beauty of this silent land. They released a series of photographs of single figures in the nature and used the slogan “Silence, Please”. A tag line was added by Simon Anholt, an international country branding consultant, “No talking, but action.”

Eva Kiviranta the manager of the social media for said: “We decided, instead of saying that it’s really empty and really quiet and nobody is talking about anything here, let’s embrace it and make it a good thing”.

Finland may be on to something very big. You could be seeing the very beginnings of using silence as a selling point as silence may be becoming more and more attractive. As the world around becomes increasingly loud and cluttered you may find yourself seeking out the reprieve that silent places and silence have to offer. This may be a wise move as studies are showing that silence is much more important to your brains than you might think.

Regenerated brain cells may be just a matter of silence.


     A 2013 study on mice published in the journal Brain, Structure and Function used differed types of noise and silence and monitored the effect the sound and silence had on the brains of the mice.[1] The silence was intended to be the control in the study but what they found was surprising. The scientists discovered that when the mice were exposed to two hours of silence per day they developed new cells in the hippocampus. The hippocampus is a region of the brain associated with memory, emotion and learning.


    The growth of new cells in the brain does not necessarily translate to tangible health benefits. However, in this instance, researcher Imke Kirste says that the cells appeared to become functioning neurons.

    “We saw that silence is really helping the new generated cells to differentiate into neurons, and integrate into the system.”

    In this sense silence can quite literally grow your brain.

    The brain is actively internalizing and evaluating information during silence


      A 2001 study defined a “default mode” of brain function that showed that even when the brain was “resting” it was perpetually active internalizing and evaluating information.


      Follow-up research found that the default mode is also used during the process of self-reflection. In 2013, in Frontiers in Human Neuroscience, Joseph Moran et al. wrote, the brain’s default mode network “is observed most closely during the psychological task of reflecting on one’s personalities and characteristics (self-reflection), rather than during self-recognition, thinking of the self-concept, or thinking about self-esteem, for example.

      “When the brain rests it is able to integrate internal and external information into “a conscious workspace,” said Moran and colleagues.

      When you are not distracted by noise or goal-orientated tasks, there appears to be a quiet time that allows your conscious workspace to process things. During these periods of silence, your brain has the freedom it needs to discover its place in your internal and external world.

      The default mode helps you think about profound things in an imaginative way.

      As Herman Melville once wrote,[2]


      “All profound things and emotions of things are preceded and attended by silence.”

      Silence relieves stress and tension.


        It has been found that noise can have a pronounced physical effect on our brains resulting in elevated levels of stress hormones. The sound waves reach the brain as electrical signals via the ear. The body reacts to these signals even if it is sleeping. It is thought that the amygdalae (located in the temporal lobes of the brain) which is associated with memory formation and emotion is activated and this causes a release of stress hormones. If you live in a consistently noisy environment that you are likely to experience chronically elevated levels of stress hormones.

        A study that was published in 2002 in Psychological Science (Vol. 13, No. 9) examined the effects that the relocation of Munich’s airport had on children’s health and cognition. Gary W. Evans, a professor of human ecology at Cornell University notes that children who are exposed to noise develop a stress response that causes them to ignore the noise. What is of interest is that these children not only ignored harmful stimuli they also ignored stimuli that they should be paying attention to such as speech. 

        “This study is among the strongest, probably the most definitive proof that noise – even at levels that do not produce any hearing damage – causes stress and is harmful to humans,” Evans says.[3]

        Silence seems to have the opposite effect of the brain to noise. While noise may cause stress and tension silence releases tension in the brain and body. A study published in the journal Heart discovered that two minutes of silence can prove to be even more relaxing than listening to “relaxing” music. They based these findings of changes they noticed in blood pressure and blood circulation in the brain.[4]

        Silence replenishes our cognitive resources.


          The effect that noise pollution can have on cognitive task performance has been extensively studied. It has been found that noise harms task performance at work and school. It can also be the cause of decreased motivation and an increase in error making.  The cognitive functions most strongly affected by noise are reading attention, memory and problem solving.

          Studies have also concluded that children exposed to households or classrooms near airplane flight paths, railways or highways have lower reading scores and are slower in their development of cognitive and language skills.

          But it is not all bad news. It is possible for the brain to restore its finite cognitive resources. According to the attention restoration theory when you are in an environment with lower levels of sensory input the brain can ‘recover’ some of its cognitive abilities. In silence the brain is able to let down its sensory guard and restore some of what has been ‘lost’ through excess noise.[5]



          Traveling to Finland may just well be on your list of things to do. There you may find the silence you need to help your brain. Or, if Finland is a bit out of reach for now, you could simply take a quiet walk in a peaceful place in your neighborhood. This might prove to do you and your brain a world of good.

          Featured photo credit: Angelina Litvin via


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