Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.


One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.


Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.


Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.


Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.


Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.


Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.


The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via

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Gemma Tomlinson

Blogger, Social Media Consultant, Online Marketing Strategist, Copywriter.

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9 Beautiful Journals for People Who Love To Take Notes

9 Beautiful Journals for People Who Love To Take Notes

Do you like to take notes? Whether you’re a designer, a writer, or a creative professional, you need a place to jot down your brilliant ideas. Sure, we have smart phones, computers and all kinds of digital tools now to record stuff, but if you’re one of those few people who find pleasure in note-taking, listen up, this post is for you. Listed below are some of best journals that will inspire you to write.

1. Custom-Engraved Moleskin Journal


    No notebook list will ever feel complete without mentioning Moleskine. A popular favorite, Moleskine notebooks have been manufacturing high-quality journals, notebooks, and papers for over 20 years. This leather bound moleskin notebook allows you to custom-engrave anything on the cover. Whether it’s a quote, a name, or your favorite phrase.

    Where to Buy: OleksynPrannyk, 25$

    2. Oh Snap Leather Journal

      This pink leather journal comes with its own pencil and pencil holder. It is covered with a soft fabric interior with a mini pocket and a double snap-flap enclosure. Use this journal to sketch, write poems, or simply pour your heart out.


      Where to Buy: Urban Outfitters, 24$

      3. I’m Kind of Awesome Mini-Inner Truth Journal

        Celebrate your awesomeness with this “I’m kind of awesome” journal from the best-selling mini-inner truth journal series. This handy pocket-sized journal will help boost your confidence by reminding you how awesome you are through spirited prompts and candid quotes on every page you write. It’s the perfect place to record all your success no matter how big or small.

        Where to Buy: Knockknockstuff, 10$

        4. Atlas & I Personalised Map Leather Journal

          For travelers who like vintage maps on their journals, this personalized map leather journal is made just for you. You need only provide a place name and postcode and the website will use an antique map of the location to create a cover for your journal. You can also opt for lined or blank pages. Use this journal for your travel diary and keep those precious memories alive for years.


          Where to Buy: Not on the High Street, 48$

          5. The Five Minute Journal

            Record the most interesting parts of your day with this intuitive five-minute journal. This journal is made with elements of positive psychology including goal setting exercises and positive thought starters that will help increase your overall happiness.  Use this journal to write a simple five-minute summary of your day.

            Where to Buy: Papersource, 24$

            6. Padlock Diary

              Keep your secrets safe away from prying eyes with this hardcover padlock diary. This journal has a total of 224 lined cream-white acid-free pages complete with a secure padlock and key, gilt edges, and a cream ribbon marker.


              Where to Buy: Graphic Image, 95$,

              7. Deconstructed Bound-Lined Journal

                This deconstruction art movement-inspired journal has a rough canvas cover with weathered edges that gives it a cool vintage finish. It also comes with a motivational quote for anyone seeking daily motivation to write. Anyone using this journal will feel inspired to take note of the highs and joys of life.

                Where to Buy: Barnes and Noble, 12$

                8. Watercolor Flowers Spiral Journal

                  Love spiral journals? This one is for you. This unlined spiral journal features a watercolor flower cover complete with two interior pockets and an elastic band closure to keep your notes tucked securely.


                  Where to Buy: PapyrusOnline, 14$

                  9. Giornale Leather Journal

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                    Where to Buy: OliveandCocoa, 89$

                    Featured photo credit: Luis Llerena via

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