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8 Important Factors of Website Development and Designing

8 Important Factors of Website Development and Designing

In the current world of technological revolution, if your business has no website for it then it has no identity. The importance of digital world needs no descriptions and long articles. Everyone knows that the digital marketing is of great importance to the businesses and it increases the revenue.

The only way of digital presence is the website for your company. A website is a domain with some pages having content of your site. Some companies are generating the whole business through their websites.

This states that you must have a website for your business. The website can be so profitable for your website and can act as a front end for it too. In this article, we will discuss some benefits of the web design for your business:

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1. Cost effective

The best way of growing your business is to cut the expenses and focus solely towards the growth. The website is the best method of cutting the expenses of the business. The cost of maintaining and running a website is merely a few dollars. The proper marketing of your website ensures the continuous and drastic growth. If the website is designed and developed properly, it will ensure the conversion of the visitor to the customer.

2. Convenient

Everyone is so busy in their lives that they are finding the convenient ways in every domain of their life. Instead of going to markets, the online shopping is the most convenient method of buying the items. Now there are proper cyber security laws and regulations are there too. Hence, the confidence of the people is increasing on the online shopping and the e-commerce. This can increase the revenue of your business.

3. Accessibility

Even if your business has a big office in the most famous place, it doesn’t guarantee the success because that place is only accessible for some handful of people. But the online world is accessible to the whole world. Many courier companies are now working and you can easily deliver the product from one country to the other within days. The shipment costs are not that much expensive. So the website increases the accessibility of your business and ensures that your business will reach more people.

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4. More marketing

The marketing of your website is easier and cost effective than the marketing being done for a conventional brick and mortar business. You can either do SEO or SEM for the promotion of your website. The marketing of the website through this SEO and SEM is cost effective as well as track able and quantifiable. You can thoroughly check the results and then optimize the campaign for the better results.

5. Increasing credibility

Nowadays the website increases the credibility of your business. The website can also result in the brand awareness about your site. It also plays the role of branding for your site. Hence, you must consider making a website for your business in order to generate more revenue and making your business a brand.

6. Real-time information

If you want to make your customers aware of your offers or sales, then you have to display some boards or other things. But that is not the case in websites. You can update it in real time and can show the offer to the customers within time. This increases the reach of the information to the customers in real time hence increases the sales.

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7. Better customer service

If you sell a product and want to tell the benefits of the product to the customer, then you can upload the articles about it on your website and give better customer service to you customers. This will increase the awareness among the customers about your product and its significance. You can also make an FAQ section to tell about each and every aspect of your product to the customer.

8. Lifelong benefit

The website keeps giving you the lifelong results. It means that when you advertise on any board you get only a limited time period of advertisement on it. But the websites are always there hence they give you lifelong benefit.

No doubt, setting up the website seems a daunting task but it is not like that. Once you get through it, you will realize the benefit.

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Featured photo credit: Office via pixabay.com

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Last Updated on December 18, 2020

Can Technology have Biases Like Humans?

Can Technology have Biases Like Humans?

Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

Does technology have all the answers?

This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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Creating technological solutions transparently

This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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Technology as the connecting tool

Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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“Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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