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7 Wonderful Ideas to Start Your Online Business Today

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7 Wonderful Ideas to Start Your Online Business Today

No matter how rewarding a full-time job may be, in today’s era, everyone wishes to be their own supervisor. Gone are the days when people were content with a 9-5 job and its incentives. Today is the reign of startups and entrepreneurship. In today’s e-world, all you need to have is a fantastic idea to start your own website.[1] Once you learn what the masses desire, then believe us, you will be on the cloud nine. Here are some ideas to get you started with your first online business.

1. ‘How to do something’ website

From how to make a cup of coffee to how to do a science project, for everything, today’s generation counts on Google. That is the reason why these ‘how to do something‘ websites and ‘Do it yourself‘ websites are gaining popularity.  The other reason behind the success of DIY sites is the growing urge in people to do their tasks themselves and save their hard-earned money. They wish to learn many easy-to-do things online[2] and save money.

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2. Opening a blog providing mp3 downloads

Who on this earth does not love music? Music is an intimate part of most people’s lives. Then, why not value this fact and create a website that provides mp3 downloads to your audience? Furthermore, if you are interested and have the potential, then you can also create your own songs and videos and upload them on the website. However, we do not recommend you provide pirated content to users on your site, as that could land you in big trouble. You could create a mp3 download website on WordPress with the help of some readymade themes and plugins that you can easily find on Google.

3. E-commerce websites

This needs no introduction. The e-commerce market has seen a significant growth in the past few years. The best part is that you can start this store from your home without owning even a single product. You have to contact the sellers and ask them to sell their products on your site. Indeed, we have got a plethora of such e-commerce companies, so to succeed in this arena, you need phenomenal marketing skills. The success story of Jack Ma (Founder and CEO- Alibaba Group)[3] has already inspired the entire globe. Maybe you could be the next one on the list?

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4. Resume/Cover letter writing

A person in the professional world knows how impactful a resume and cover letter is. Not everyone knows the art of expressing their skill sets, knowledge and relevant details through a piece of paper. Listing achievements might seem an easy task, but it isn’t for most. And you could earn money by helping others to get employed by helping clients write impressive resumes[4] and cover letters for them.

5. Affiliate Marketing

Your first online venture can also be your affiliate online store. All you need to do is promote other people’s services and products. You could also provide a platform where people can compare various goods or services offered on different websites and choose the best one for them. Whenever the company gets an order from your site, you get some share of the profit earned. There are now plenty of sites generating huge revenue through affiliate marketing. The Wirecutter and MoneySavingExpert.com are two of the sites who have aced the arena of affiliate marketing. It involves minor investment and risk, as the client will place an order directly on the merchant’s site; you will be just a referral.

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6. Personal Blog

If writing is your passion, then this one is the best for you to generate revenue. Blogging is a platform used by millions of people across the globe to earn their living. Your blog can be about anything, ranging from the latest news to the top 10s of everything to travel stories. You must have excellent content writing and content marketing skills, along with the in-depth knowledge of your niche. A blogger needs to be passionate about writing and his/her area of interest. Though earning from blogging[5] takes time and you have to be quite patient, once you understand what your audience loves to read, no one can stop you from scaling profits. Blogging can be a boom to your career.

7. Online courses

Why would someone go to classes that are miles away if the better mentors are available on the web? The need to save people’s time and get them the best resources and tutors at one place is what your new website could be based on. Your website can either be restricted to one niche or can cover more than one field. But you must assure that the teachers you employ for online courses have an excellent knowledge of the subject.

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These were some of the best ideas to start your website. Need any help or expert advice? Let us know by commenting in the comments section.

Featured photo credit: Pixabay via pixabay.com

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Reference

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Ayu

Freelancer

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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