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Tips for Designing Your Plastic Surgery Website for Optimal Marketing

Tips for Designing Your Plastic Surgery Website for Optimal Marketing

If you are a plastic surgeon, it would be safe to say that marketing is probably not your specialty. Most plastic surgeons are always focused on taking care of the business end of the practice – but you don’t get to work on the business end if you do not have patients coming through the door.

Here are some tips on how to get more interested customers to your plastic surgery website and into your practice:

Obtain testimonials from patients

The best marketing is done through patients who are contented customers. This is especially effective if you specialise in a niche market or work in a specific area. Highlight comments like “Did a great job in reconstructive surgery after an accident” or “Ensures the patient gets the good results he wants” on your website. Do a great job, and your patients will be glad to produce the testimonials you need, and they may even refer others to you. Remember that video reviews and photos are particularly useful testimonials in the case of plastic surgery.

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Design your website with the utmost care

As we delve into the subject here, let’s discuss some things you want to make sure of when you design your website. First, make sure you optimize your site for the exact search terms you need. While “Plastic Surgeons” will bring in a lot of traffic, “plastic surgeon in [closest large city]” will be more likely to attract traffic from people looking for a plastic surgeon in your area. Then, continue to produce content for your website; this not only increases your chances of being recognised by the search engines when someone in your area enters appropriate keywords, it also provides the customer with a sense of security, as they recognise you as an expert in your field.

Do not forget traditional marketing

Interact with other doctors in your area. Provide their offices and the local hospitals with brochures that show what you can do. Put your name and information on your successes in the brochure to encourage people to come to you when they need plastic surgery. If you want to attract people, offering free advice that will give them a visual idea of what may occur after the procedure they want to do is a good idea. This is particularly useful for patients who need reconstructive surgery after an accident or illness. They have to hope that you can see them as they once did, and they hope that your organisation can provide them what they want easily.

Have an active social media marketing strategy

There are several ways you can go about this. First, your social network account is an easy medium for patients to get in touch with you. Many people would prefer to first interact via social media or email before making a phone call, so you should be sure to regularly communicate with potential patients to talk with them about what they need. Then, use social media as a means to reach a new base of potential customers. Find people who are interested in plastic surgery and offer sound opinions. Soon, people will want to explore your website and take advantage of your offerings and services.

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Use email Marketing

With all the conversation on social networks these days, it can be easy to forget how important email is. However, this classic marketing tool is as useful as ever. Using email as a marketing channel, in addition to your website, blog and social media interactions, can produce really strong results in your plastic surgery practice.

One area in which email advertising really shines is in promoting your services to those who have given you permission to contact them. E-mail is an ideal way to stay in contact with site visitors or others who have given you approval to connect in this way. You can specify individual recipients for an email, and the most effective campaigns target specific groups of potential customers in your contact list.

Engage in online advertising

It is great to have an opt-in email list, a passionate social media fan base, organic search traffic and appearances on Google Maps.

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However, there are places on the internet where you can use paid advertising to increase your other efforts to promote your practice. We call these opportunities “paid media,” or just “advertising.” There are several types of paid media, including pay per click (PPC), display ads, social networks, mobile ads, and others.

Interact with previous clients

You never know when someone who has already used your services might start considering using your services again. Keeping your practice in their thoughts will help ensure that satisfied customers come back to you when they are ready for more.

Conclusion

Some of the most likely potential patients are those people who are searching and investigating plastic surgery online in many ways, trying to find the best plastic surgeon services. To be successful, your practice must reach out to these people where they are with relevant and timely content. This requires dedication and well-integrated tactics that will help strengthen your message everywhere your prospects are spending their time. Properly arranging your website, landing pages, blog, email campaigns, social media, and paid advertisements will ensure they all work together to bring responsiveness, create leads, and stimulate growth in your practice.

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Featured photo credit: Shutterstock via shutterstock.com

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Elise Bauer

Freelance Writer, Lawyer & Blogger

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Last Updated on September 23, 2020

Do What You Love and Love What You Do to Achieve More

Do What You Love and Love What You Do to Achieve More

Are you waking up each day looking for that perfect thing, activity, or job that will make your life work? Or, maybe you are looking for that perfect relationship. Once you “get” this new thing that will allow you to do what you love, you are sure that you will be happy forever.

In reality, life doesn’t work like that, and we would probably get bored if it did. There is likely no one thing, experience, or activity that will keep you feeling passionate and engaged all the time. What’s important is staying connected to what you love and continuing to grow in the process.

Here, we’ll talk about how to get started doing what you love and achieving more in life through the motivation it brings. Doing this doesn’t have to take a long time; it just takes determination and energy.

Most People Already Know Their Passion

So many people walk around in life “looking for” their passion. They look for it as if true passion is some mysterious thing that is difficult to find and runs away once you find it. However, the problem is rarely lack of passion.

Most of us already know what we love to do. We know what excites us, even if we haven’t done it for years. Instead, we focus on what we think we “must” do.

For example, maybe you love building model cars or painting pet portraits. Yet, each day you work a completely unrelated job and make no time for the activity you already know you love. The truth is you probably don’t need to find your passion; you just need to start doing what you already know you’re passionate about[1].

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No Activity Is Exciting All the Time

Even people who are living their dream lifestyle or working their dream job don’t love it all the time. Every job or lifestyle has parts of it that we won’t like.

Let’s say your dream is to become an actress, and you succeed. You may not enjoy the process of auditioning and facing rejection. You may experience moments of boredom when you practice your lines over and over again. But the overall experience is totally worth it.

Most of life is like that. Don’t set yourself up for disappointment by demanding that life be perfect all the time. If things were perfect and easy, you would ultimately stop learning and growing, and life would begin to lack even more meaning in that case.

Be grateful for both the good and bad moments as they are both entirely necessary if you genuinely want to do what you love and love what you do.

Doing What You Love May Not Be Easy

Living a life you love is unlikely to be easy. If it was, you would not grow very much as a person. And, if you think about a great book or movie, the growth of the main character is what matters most.

What if the challenges you meet along your path to living a life you love were designed to make you grow as a person? You may actually start looking forward to challenges instead of dreading them. An easy life hardly ever makes a compelling story.

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If you struggle to overcome challenges, try writing them down each time you encounter one. Then, write down three ways you could tackle it. Try one, and if it doesn’t work, try another. This way, you’ll learn what does and doesn’t work for you.

How to Do What You Love

There are many small steps you can take to ensure you are making time to do the things you love. Start with these, and you’ll likely find that you’re already on the right track.

1. Choose Your Priorities Wisely

Many people claim they want to do something, yet they don’t do it. The truth is they might not really want to do it in the first place[2].

We all end up following through on what matters most to us. We make decisions moment by moment about what we need to focus on. What we choose to do is what we deem most important in our lives.

If there is something you claim you want to do but you don’t do it, try asking yourself how much you really want it or where it’s currently placed on priority list. Are there other things you want more?

Be honest with yourself: what you currently do each day is a reflection of your priorities. Recognize that you can change your priorities at any time.

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Make a list of your priorities. Really take the time to think this through. Then, ask yourself if what you are doing each day reflects them. For example, if you believe your top priority is spending more time with your family, but you consistently take on extra hours at work, you’re not really prioritizing things in the way you think you are.

If this is happening, it’s time to make a change.

2. Do One Small Thing Each Day

As stated above, doing what you love doesn’t have to mean finding that perfect job that makes you want to jump out of bed in the morning. If you want to do what you love, start with one small thing each day.

Maybe you love reading a good book. Take ten minutes before bed to read.

Maybe you love swimming. Get a membership at the local YMCA, and go there for thirty minutes after work each day.

Dedicating even a short amount of time to something that brings you joy each day will improve your life overall. You may find that, over time, a career path related to what you love to do pops up. After doing the thing you love each day, you’ll be more than prepared to take it on when the opportunity arises.

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If you need help making time for your passions, check out this article to get started.

3. Prepare to Make Sacrifices

If you are an exceptionally busy person (aren’t we all?), you may have to make sacrifices in order to make space for the things you are passionate about. Maybe you take on less extra hours at the office or take thirty minutes away from another hobby in order to develop another that you enjoy.

Looking at your priority list will help you decide what can get put on the back burner and what can’t. Remember, do this thinking about what will help you feel good about how you’re spending your time. 

For example, if you love writing but rarely make time for it, consider getting up 30 minutes earlier than normal. Or instead of browsing your phone for 30 minutes before bed, you can write instead. There is always a way to find time for what you love.

Final Thoughts

If you love what you do, each day becomes a joyful adventure. If you don’t love what you are doing, life feels like a chore. The best way to achieve success is to design a life you love and live it every day.

Remember, doing something you love doesn’t have to include big gestures or time-consuming projects. Start small and grow from there.

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Featured photo credit: William Recinos via unsplash.com

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