Advertising
Advertising

Tips for Designing Your Plastic Surgery Website for Optimal Marketing

Tips for Designing Your Plastic Surgery Website for Optimal Marketing

If you are a plastic surgeon, it would be safe to say that marketing is probably not your specialty. Most plastic surgeons are always focused on taking care of the business end of the practice – but you don’t get to work on the business end if you do not have patients coming through the door.

Here are some tips on how to get more interested customers to your plastic surgery website and into your practice:

Obtain testimonials from patients

The best marketing is done through patients who are contented customers. This is especially effective if you specialise in a niche market or work in a specific area. Highlight comments like “Did a great job in reconstructive surgery after an accident” or “Ensures the patient gets the good results he wants” on your website. Do a great job, and your patients will be glad to produce the testimonials you need, and they may even refer others to you. Remember that video reviews and photos are particularly useful testimonials in the case of plastic surgery.

Advertising

Design your website with the utmost care

As we delve into the subject here, let’s discuss some things you want to make sure of when you design your website. First, make sure you optimize your site for the exact search terms you need. While “Plastic Surgeons” will bring in a lot of traffic, “plastic surgeon in [closest large city]” will be more likely to attract traffic from people looking for a plastic surgeon in your area. Then, continue to produce content for your website; this not only increases your chances of being recognised by the search engines when someone in your area enters appropriate keywords, it also provides the customer with a sense of security, as they recognise you as an expert in your field.

Do not forget traditional marketing

Interact with other doctors in your area. Provide their offices and the local hospitals with brochures that show what you can do. Put your name and information on your successes in the brochure to encourage people to come to you when they need plastic surgery. If you want to attract people, offering free advice that will give them a visual idea of what may occur after the procedure they want to do is a good idea. This is particularly useful for patients who need reconstructive surgery after an accident or illness. They have to hope that you can see them as they once did, and they hope that your organisation can provide them what they want easily.

Have an active social media marketing strategy

There are several ways you can go about this. First, your social network account is an easy medium for patients to get in touch with you. Many people would prefer to first interact via social media or email before making a phone call, so you should be sure to regularly communicate with potential patients to talk with them about what they need. Then, use social media as a means to reach a new base of potential customers. Find people who are interested in plastic surgery and offer sound opinions. Soon, people will want to explore your website and take advantage of your offerings and services.

Advertising

Use email Marketing

With all the conversation on social networks these days, it can be easy to forget how important email is. However, this classic marketing tool is as useful as ever. Using email as a marketing channel, in addition to your website, blog and social media interactions, can produce really strong results in your plastic surgery practice.

One area in which email advertising really shines is in promoting your services to those who have given you permission to contact them. E-mail is an ideal way to stay in contact with site visitors or others who have given you approval to connect in this way. You can specify individual recipients for an email, and the most effective campaigns target specific groups of potential customers in your contact list.

Engage in online advertising

It is great to have an opt-in email list, a passionate social media fan base, organic search traffic and appearances on Google Maps.

Advertising

However, there are places on the internet where you can use paid advertising to increase your other efforts to promote your practice. We call these opportunities “paid media,” or just “advertising.” There are several types of paid media, including pay per click (PPC), display ads, social networks, mobile ads, and others.

Interact with previous clients

You never know when someone who has already used your services might start considering using your services again. Keeping your practice in their thoughts will help ensure that satisfied customers come back to you when they are ready for more.

Conclusion

Some of the most likely potential patients are those people who are searching and investigating plastic surgery online in many ways, trying to find the best plastic surgeon services. To be successful, your practice must reach out to these people where they are with relevant and timely content. This requires dedication and well-integrated tactics that will help strengthen your message everywhere your prospects are spending their time. Properly arranging your website, landing pages, blog, email campaigns, social media, and paid advertisements will ensure they all work together to bring responsiveness, create leads, and stimulate growth in your practice.

Advertising

Featured photo credit: Shutterstock via shutterstock.com

More by this author

Elise Bauer

Freelance Writer, Lawyer & Blogger

15 Awesome Things Google Does for You and Want You to Have a Try What to Do When We Don’t Know How to Fix a Marriage Alone Tips for Designing Your Plastic Surgery Website for Optimal Marketing Tips for Fashion Designers and Clothiers on Choosing the Best Zippers Faradarmani: The Practice of Complementary and Alternative Healing

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 3 SEO Tools Every Business Should Be Using in 2017 4 8 Qualities To Become An Excellent Lawyer 5 5 Simple Ways to Increase Your Walk-In Traffic

Read Next

Advertising
Advertising
Advertising

Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

Advertising

Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

Advertising

“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

Advertising

And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

Advertising

9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

More About Boosting Productivity

Featured photo credit: Cathryn Lavery via unsplash.com

Reference

Read Next