Advertising
Advertising

Tips for Designing Your Plastic Surgery Website for Optimal Marketing

Tips for Designing Your Plastic Surgery Website for Optimal Marketing

If you are a plastic surgeon, it would be safe to say that marketing is probably not your specialty. Most plastic surgeons are always focused on taking care of the business end of the practice – but you don’t get to work on the business end if you do not have patients coming through the door.

Here are some tips on how to get more interested customers to your plastic surgery website and into your practice:

Obtain testimonials from patients

The best marketing is done through patients who are contented customers. This is especially effective if you specialise in a niche market or work in a specific area. Highlight comments like “Did a great job in reconstructive surgery after an accident” or “Ensures the patient gets the good results he wants” on your website. Do a great job, and your patients will be glad to produce the testimonials you need, and they may even refer others to you. Remember that video reviews and photos are particularly useful testimonials in the case of plastic surgery.

Advertising

Design your website with the utmost care

As we delve into the subject here, let’s discuss some things you want to make sure of when you design your website. First, make sure you optimize your site for the exact search terms you need. While “Plastic Surgeons” will bring in a lot of traffic, “plastic surgeon in [closest large city]” will be more likely to attract traffic from people looking for a plastic surgeon in your area. Then, continue to produce content for your website; this not only increases your chances of being recognised by the search engines when someone in your area enters appropriate keywords, it also provides the customer with a sense of security, as they recognise you as an expert in your field.

Do not forget traditional marketing

Interact with other doctors in your area. Provide their offices and the local hospitals with brochures that show what you can do. Put your name and information on your successes in the brochure to encourage people to come to you when they need plastic surgery. If you want to attract people, offering free advice that will give them a visual idea of what may occur after the procedure they want to do is a good idea. This is particularly useful for patients who need reconstructive surgery after an accident or illness. They have to hope that you can see them as they once did, and they hope that your organisation can provide them what they want easily.

Have an active social media marketing strategy

There are several ways you can go about this. First, your social network account is an easy medium for patients to get in touch with you. Many people would prefer to first interact via social media or email before making a phone call, so you should be sure to regularly communicate with potential patients to talk with them about what they need. Then, use social media as a means to reach a new base of potential customers. Find people who are interested in plastic surgery and offer sound opinions. Soon, people will want to explore your website and take advantage of your offerings and services.

Advertising

Use email Marketing

With all the conversation on social networks these days, it can be easy to forget how important email is. However, this classic marketing tool is as useful as ever. Using email as a marketing channel, in addition to your website, blog and social media interactions, can produce really strong results in your plastic surgery practice.

One area in which email advertising really shines is in promoting your services to those who have given you permission to contact them. E-mail is an ideal way to stay in contact with site visitors or others who have given you approval to connect in this way. You can specify individual recipients for an email, and the most effective campaigns target specific groups of potential customers in your contact list.

Engage in online advertising

It is great to have an opt-in email list, a passionate social media fan base, organic search traffic and appearances on Google Maps.

Advertising

However, there are places on the internet where you can use paid advertising to increase your other efforts to promote your practice. We call these opportunities “paid media,” or just “advertising.” There are several types of paid media, including pay per click (PPC), display ads, social networks, mobile ads, and others.

Interact with previous clients

You never know when someone who has already used your services might start considering using your services again. Keeping your practice in their thoughts will help ensure that satisfied customers come back to you when they are ready for more.

Conclusion

Some of the most likely potential patients are those people who are searching and investigating plastic surgery online in many ways, trying to find the best plastic surgeon services. To be successful, your practice must reach out to these people where they are with relevant and timely content. This requires dedication and well-integrated tactics that will help strengthen your message everywhere your prospects are spending their time. Properly arranging your website, landing pages, blog, email campaigns, social media, and paid advertisements will ensure they all work together to bring responsiveness, create leads, and stimulate growth in your practice.

Advertising

Featured photo credit: Shutterstock via shutterstock.com

More by this author

Elise Bauer

Freelance Writer, Lawyer & Blogger

5 Real Relationship Goals You Should Actually Strive Toward 15 Awesome Things Google Does for You and Want You to Have a Try What to Do When We Don’t Know How to Fix a Marriage Alone Tips for Designing Your Plastic Surgery Website for Optimal Marketing Tips for Fashion Designers and Clothiers on Choosing the Best Zippers

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 3 SEO Tools Every Business Should Be Using in 2017 4 8 Qualities To Become An Excellent Lawyer 5 5 Simple Ways to Increase Your Walk-In Traffic

Read Next

Advertising
Advertising
Advertising

Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

Advertising

“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

Advertising

The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

Advertising

You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

Advertising

Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

Read Next