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Top Ways to Implement Your Brand

Top Ways to Implement Your Brand

Brand implementation is essentially the physical representation and application of your brand identity.[1] It’s an important part of your brand, whether it’s initiated in the design stage or even the development phase.

The continuous application of your brand across all communication channels and media can result in a boost in both brand awareness and perception.

Brand implementation can be crucial to get your brand off to a good start, and help raise awareness of who you are and what you do. Whether it’s your first branding effort or you’re undergoing a rebrand, the visual aspects of your brand should be clear, memorable and relevant. However, it can be difficult to know where to start, so here are some of the top ways to get it done in the best possible way.

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1. Staff Uniforms

Your staff are your brand ambassadors. Creating uniforms for your staff complete with your branding can help your staff to buy into the company, and really understand the brand values and message.

Branded uniforms can be a very important aspect of implementing your brand. It also means your staff becomes a representation of your brand wherever they are wearing it; essentially becoming a walking advertisement.

2. Social Media

Social media is now a huge aspect for brands looking to find their own space in the market. It’s now one of the main ways your branding can come to life, especially in the digital age we now live in.

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Your brand’s voice and personality can come across very well on social media, as it provides a direct way to interact with your consumers. People will use your social channels as a point of reference for your business—using your Twitter or Facebook to contact you with enquiries or even find out more about you.

With using social media, make sure you keep a consistent message across all the social media platforms with the same profile and cover pictures. This way, you can easily project a consistent brand image to all your fans across all platforms.

3. Branded Visuals

The visual aspects of your brand are incredibly important, as they form the consistent element of the brand itself. Your logo, typography and even signage are all something that should be thought about.

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Appearing on every marketing material you send out, your brand becomes recognisable and unforgettable.

It doesn’t matter whether it’s your original brand or you’re refreshing its design, a brand’s visual identity will resonate with your consumers and help your business in the long run.

From a simple colour palette to a particular font, consistency is key and can make a much bigger difference than you might think.

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4. Promotional Products

Raising awareness of your brand can be difficult, especially if you have entered a crowded market. Promotional products allow you to put your brand in the hands of your consumers in the form of a quirky gift or something useful to their daily routine. Promotional products are great for implementing your brand, as they allow you to reach out directly with something a little different.

This is an effective way to get your brand out into the public eye, and with endless choice as to what product you choose, you may even see impressive results and a return on investment.

So, the next time you’re trying to find an effective way of implementing your brand this year, you might want to try something that’s a little bit outside the box and can distinguish you from others in the market.

What have you learned about personal brands? What strategies do you implement to make your brand recognizable to your consumers?

Featured photo credit: Linkedin via business.linkedin.com

Reference

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on August 16, 2018

10 Ways To Step Out Of Your Comfort Zone And Enjoy Taking Risks

10 Ways To Step Out Of Your Comfort Zone And Enjoy Taking Risks

The ability to take risks by stepping outside your comfort zone is the primary way by which we grow. But we are often afraid to take that first step.

In truth, comfort zones are not really about comfort, they are about fear. Break the chains of fear to get outside. Once you do, you will learn to enjoy the process of taking risks and growing in the process.

Here are 10 ways to help you step out of your comfort zone and get closer to success:

1. Become aware of what’s outside of your comfort zone

What are the things that you believe are worth doing but are afraid of doing yourself because of the potential for disappointment or failure?

Draw a circle and write those things down outside the circle. This process will not only allow you to clearly identify your discomforts, but your comforts. Write identified comforts inside the circle.

2. Become clear about what you are aiming to overcome

Take the list of discomforts and go deeper. Remember, the primary emotion you are trying to overcome is fear.

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How does this fear apply uniquely to each situation? Be very specific.

Are you afraid of walking up to people and introducing yourself in social situations? Why? Is it because you are insecure about the sound of your voice? Are you insecure about your looks?

Or, are you afraid of being ignored?

3. Get comfortable with discomfort

One way to get outside of your comfort zone is to literally expand it. Make it a goal to avoid running away from discomfort.

Let’s stay with the theme of meeting people in social settings. If you start feeling a little panicked when talking to someone you’ve just met, try to stay with it a little longer than you normally would before retreating to comfort. If you stay long enough and practice often enough, it will start to become less uncomfortable.

4. See failure as a teacher

Many of us are so afraid of failure that we would rather do nothing than take a shot at our dreams.

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Begin to treat failure as a teacher. What did you learn from the experience? How can you take that lesson to your next adventure to increase your chance of success?

Many highly successful people failed plenty of times before they succeeded. Here’re some examples:

10 Famous Failures to Success Stories That Will Inspire You to Carry On

5. Take baby steps

Don’t try to jump outside your comfort zone, you will likely become overwhelmed and jump right back in.

Take small steps toward the fear you are trying to overcome. If you want to do public speaking, start by taking every opportunity to speak to small groups of people. You can even practice with family and friends.

Take a look at this article on how you can start taking baby steps:

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The Number One Secret to Life Success: Baby Steps

6. Hang out with risk takers

There is no substitute for this step. If you want to become better at something, you must start hanging out with the people who are doing what you want to do and start emulating them. (Here’re 8 Reasons Why Risk Takers Are More Likely To Be Successful).

Almost inevitably, their influence will start have an effect on your behavior.

7. Be honest with yourself when you are trying to make excuses

Don’t say “Oh, I just don’t have the time for this right now.” Instead, be honest and say “I am afraid to do this.”

Don’t make excuses, just be honest. You will be in a better place to confront what is truly bothering you and increase your chance of moving forward.

8. Identify how stepping out will benefit you

What will the ability to engage in public speaking do for your personal and professional growth? Keep these potential benefits in mind as motivations to push through fear.

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9. Don’t take yourself too seriously

Learn to laugh at yourself when you make mistakes. Risk taking will inevitably involve failure and setbacks that will sometimes make you look foolish to others. Be happy to roll with the punches when others poke fun.

If you aren’t convinced yet, check out these 6 Reasons Not to Take Life So Seriously.

10. Focus on the fun

Enjoy the process of stepping outside your safe boundaries. Enjoy the fun of discovering things about yourself that you may not have been aware of previously.

Featured photo credit: Unsplash via unsplash.com

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