Brand implementation is essentially the physical representation and application of your brand identity. It’s an important part of your brand, whether it’s initiated in the design stage or even the development phase.
The continuous application of your brand across all communication channels and media can result in a boost in both brand awareness and perception.
Brand implementation can be crucial to get your brand off to a good start, and help raise awareness of who you are and what you do. Whether it’s your first branding effort or you’re undergoing a rebrand, the visual aspects of your brand should be clear, memorable and relevant. However, it can be difficult to know where to start, so here are some of the top ways to get it done in the best possible way.
1. Staff Uniforms
Your staff are your brand ambassadors. Creating uniforms for your staff complete with your branding can help your staff to buy into the company, and really understand the brand values and message.
Branded uniforms can be a very important aspect of implementing your brand. It also means your staff becomes a representation of your brand wherever they are wearing it; essentially becoming a walking advertisement.
2. Social Media
Social media is now a huge aspect for brands looking to find their own space in the market. It’s now one of the main ways your branding can come to life, especially in the digital age we now live in.
Your brand’s voice and personality can come across very well on social media, as it provides a direct way to interact with your consumers. People will use your social channels as a point of reference for your business—using your Twitter or Facebook to contact you with enquiries or even find out more about you.
With using social media, make sure you keep a consistent message across all the social media platforms with the same profile and cover pictures. This way, you can easily project a consistent brand image to all your fans across all platforms.
3. Branded Visuals
The visual aspects of your brand are incredibly important, as they form the consistent element of the brand itself. Your logo, typography and even signage are all something that should be thought about.
Appearing on every marketing material you send out, your brand becomes recognisable and unforgettable.
It doesn’t matter whether it’s your original brand or you’re refreshing its design, a brand’s visual identity will resonate with your consumers and help your business in the long run.
From a simple colour palette to a particular font, consistency is key and can make a much bigger difference than you might think.
4. Promotional Products
Raising awareness of your brand can be difficult, especially if you have entered a crowded market. Promotional products allow you to put your brand in the hands of your consumers in the form of a quirky gift or something useful to their daily routine. Promotional products are great for implementing your brand, as they allow you to reach out directly with something a little different.
This is an effective way to get your brand out into the public eye, and with endless choice as to what product you choose, you may even see impressive results and a return on investment.
So, the next time you’re trying to find an effective way of implementing your brand this year, you might want to try something that’s a little bit outside the box and can distinguish you from others in the market.
What have you learned about personal brands? What strategies do you implement to make your brand recognizable to your consumers?
Featured photo credit: Linkedin via business.linkedin.com