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Top Ways to Implement Your Brand

Top Ways to Implement Your Brand

Brand implementation is essentially the physical representation and application of your brand identity.[1] It’s an important part of your brand, whether it’s initiated in the design stage or even the development phase.

The continuous application of your brand across all communication channels and media can result in a boost in both brand awareness and perception.

Brand implementation can be crucial to get your brand off to a good start, and help raise awareness of who you are and what you do. Whether it’s your first branding effort or you’re undergoing a rebrand, the visual aspects of your brand should be clear, memorable and relevant. However, it can be difficult to know where to start, so here are some of the top ways to get it done in the best possible way.

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1. Staff Uniforms

Your staff are your brand ambassadors. Creating uniforms for your staff complete with your branding can help your staff to buy into the company, and really understand the brand values and message.

Branded uniforms can be a very important aspect of implementing your brand. It also means your staff becomes a representation of your brand wherever they are wearing it; essentially becoming a walking advertisement.

2. Social Media

Social media is now a huge aspect for brands looking to find their own space in the market. It’s now one of the main ways your branding can come to life, especially in the digital age we now live in.

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Your brand’s voice and personality can come across very well on social media, as it provides a direct way to interact with your consumers. People will use your social channels as a point of reference for your business—using your Twitter or Facebook to contact you with enquiries or even find out more about you.

With using social media, make sure you keep a consistent message across all the social media platforms with the same profile and cover pictures. This way, you can easily project a consistent brand image to all your fans across all platforms.

3. Branded Visuals

The visual aspects of your brand are incredibly important, as they form the consistent element of the brand itself. Your logo, typography and even signage are all something that should be thought about.

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Appearing on every marketing material you send out, your brand becomes recognisable and unforgettable.

It doesn’t matter whether it’s your original brand or you’re refreshing its design, a brand’s visual identity will resonate with your consumers and help your business in the long run.

From a simple colour palette to a particular font, consistency is key and can make a much bigger difference than you might think.

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4. Promotional Products

Raising awareness of your brand can be difficult, especially if you have entered a crowded market. Promotional products allow you to put your brand in the hands of your consumers in the form of a quirky gift or something useful to their daily routine. Promotional products are great for implementing your brand, as they allow you to reach out directly with something a little different.

This is an effective way to get your brand out into the public eye, and with endless choice as to what product you choose, you may even see impressive results and a return on investment.

So, the next time you’re trying to find an effective way of implementing your brand this year, you might want to try something that’s a little bit outside the box and can distinguish you from others in the market.

What have you learned about personal brands? What strategies do you implement to make your brand recognizable to your consumers?

Featured photo credit: Linkedin via business.linkedin.com

Reference

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on June 19, 2019

6 Ways to Be a Successful Risk Taker and Take More Chances

6 Ways to Be a Successful Risk Taker and Take More Chances

I’ve stood on the edge of my own personal cliffs many times. Each time I jumped, something different happened. There were risks that started off great, but eventually faded. There were risks that left me falling until I hit the ground. There were risks that started slow, but built into massive successes.

Every risk is different, but every risk is the same. You need to have some fundamentals ready before you jump, but not too many.

It wouldn’t be a risk if you knew everything that was about to happen, would it? Here’re 6 ways to be a successful risk taker.

1. Understand That Failure Is Going to Happen a Lot

It’s part of life. Everything we do has failure attached to it. All successful people have stories of massive failure attached to them. Thinking that your risk is going to be pain free and run as smooth as silk is insane.

Expect some pain and failure. Actually, expect a lot of it. Expect the sleepless nights with crazy thoughts of insecurity that leave you trembling under the covers. It’s going to happen, no matter how positive you are about the risk you are about to take.

When failure hits, the only options are to keep going or quit. If you expect falling into a meadow of flowers and frolicking unicorns, then you’re going to immediately quit once you realize that getting to that meadow requires you to go through a rock filled cave filled with hungry bats.

2. Trust the Muse

Writing a story isn’t a big risk. It’s really just a risk on my time. So when I start writing a story, I’m scared it will be time wasted. Of course, it never really is. Even if the story doesn’t turn out fabulous, I still practiced.

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When I’ve taken risks in my life, the successful ones always seemed to happen when I followed the muse. Steven Pressfield describes the muse,

“The Muse demands depth. Shallow does not work for her. If we’re seeking her help, we can’t stay in the kiddie end. When we work, we have to go hard and go deep.”

The muse is a goddess who wants our attention and wants us to work on our passion.

If you’re taking a risk in anything, it’s assumed that there is some passion built up behind that risk. That passion, deep inside you, is the muse. Trust it, focus on it, listen to it.

The most successful articles and stories I write are the ones I’ve focused all my attention on. There were no interruptions during their creative development. I didn’t check my phone or go watch my Twitter feed. I was fully engaged in my work.

Trust the muse, focus your attention on your risk, let the ideas and path develop themselves, and leave the distractions at the side of the road.

3. Remember to Be Authentic

Taking a risk and then turning into something you’re not, is only going to lead to disaster. Whether you are risking a new relationship or new opportunity, you must be yourself throughout the entire process.

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How many times have you acted like you loved something just because the men or woman you just started going out with loved it?

For example, I’m not an office worker. I have an incredibly hard time working in a confined timeline (ie. 9-5). That’s why I write. I can do it whenever the mood strikes, I don’t have somebody breathing down my neck, telling me that I’m five minutes late, or missed a comma somewhere. I don’t have to walk on eggshells wondering if what I’m writing will get me fired or make me lose a promotion. I can just be myself, period.

One girlfriend didn’t understand that. She believed solely in the 9-5 motto, specifically something in human resources because that was a very stable job. I was scared for my future, but I stuck with the relationship because of my own insecurities and acted like I would do it to make her happy.

Here’s a tip: NEVER take away from your happiness to make somebody else satisfied (note I didn’t say happy).

Making somebody else happy will make you happy. Doing something to satisfy somebody is murder on your soul.

4. Don’t Take Any Risks While You’re Not Clearheaded

I’d been considering the risk for a couple weeks. It all sounded good. I was 22 and I could be rich in a couple of years. That’s what they were selling me, anyways.

One night, while at a house party with some friends, I found myself at a computer. A couple of my friends were standing nearby and asked me what I was doing. I told them I was considering starting my own business and it was only going to cost me $1,500.

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Of course, when a bunch of drunk people are surrounded by more drunk people, things get enthusiastic. It sounded like the best business venture in the world to everybody, including me. So I signed up and gave them my credit card number.

A few painful months and close to $4,000 dollars lost later, I quit the business. I was young and fell into the pyramid scheme trap. It was an expensive drunk decision.

Drinking heavily and making decisions has a proven track record of failure. So when you have something important to decide, don’t let your emotions take over your brain.

5. Fully Understand What You’re Risking

It was the start of my baseball comeback. I got a tryout with a professional scout and killed it. After the tryout, he talked to my girlfriend and myself, making sure we understood I would be gone for up to 6 months at a time. That strain on the relationship could be tough.

We understood. I left to play ball, chose to stay in the city I played in, and a year later we broke up. Not because of baseball, see point 3 above. Taking big risks can have massive impacts on everything in your life from relationships to money. Know what you’re risking before you take the risk.

If you believe the risk will be worth it or you have the support you need from your family, then go ahead and make the leap.

You can get more guidance on how to take calculated risks from this article: How to Take Calculated Risk to Achieve More and Become Successful

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6. Remember This Is Your One Shot Only

As far as we know officially, this is our one shot at life, so why not take some risks?

The top thing people are saddened by on their deathbeds are these regrets. They wish they did more, asked that girl in the coffee shop out, spoke out when they should have, or did what they were passionate about.

Don’t regret. Learn and experience. Live. Take the risks you believe in. Be yourself and make the world a better place.

Now go ahead, take that risk and be successful at it!

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Featured photo credit: Unsplash via unsplash.com

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