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Top Ways to Implement Your Brand

Top Ways to Implement Your Brand

Brand implementation is essentially the physical representation and application of your brand identity.[1] It’s an important part of your brand, whether it’s initiated in the design stage or even the development phase.

The continuous application of your brand across all communication channels and media can result in a boost in both brand awareness and perception.

Brand implementation can be crucial to get your brand off to a good start, and help raise awareness of who you are and what you do. Whether it’s your first branding effort or you’re undergoing a rebrand, the visual aspects of your brand should be clear, memorable and relevant. However, it can be difficult to know where to start, so here are some of the top ways to get it done in the best possible way.

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1. Staff Uniforms

Your staff are your brand ambassadors. Creating uniforms for your staff complete with your branding can help your staff to buy into the company, and really understand the brand values and message.

Branded uniforms can be a very important aspect of implementing your brand. It also means your staff becomes a representation of your brand wherever they are wearing it; essentially becoming a walking advertisement.

2. Social Media

Social media is now a huge aspect for brands looking to find their own space in the market. It’s now one of the main ways your branding can come to life, especially in the digital age we now live in.

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Your brand’s voice and personality can come across very well on social media, as it provides a direct way to interact with your consumers. People will use your social channels as a point of reference for your business—using your Twitter or Facebook to contact you with enquiries or even find out more about you.

With using social media, make sure you keep a consistent message across all the social media platforms with the same profile and cover pictures. This way, you can easily project a consistent brand image to all your fans across all platforms.

3. Branded Visuals

The visual aspects of your brand are incredibly important, as they form the consistent element of the brand itself. Your logo, typography and even signage are all something that should be thought about.

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Appearing on every marketing material you send out, your brand becomes recognisable and unforgettable.

It doesn’t matter whether it’s your original brand or you’re refreshing its design, a brand’s visual identity will resonate with your consumers and help your business in the long run.

From a simple colour palette to a particular font, consistency is key and can make a much bigger difference than you might think.

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4. Promotional Products

Raising awareness of your brand can be difficult, especially if you have entered a crowded market. Promotional products allow you to put your brand in the hands of your consumers in the form of a quirky gift or something useful to their daily routine. Promotional products are great for implementing your brand, as they allow you to reach out directly with something a little different.

This is an effective way to get your brand out into the public eye, and with endless choice as to what product you choose, you may even see impressive results and a return on investment.

So, the next time you’re trying to find an effective way of implementing your brand this year, you might want to try something that’s a little bit outside the box and can distinguish you from others in the market.

What have you learned about personal brands? What strategies do you implement to make your brand recognizable to your consumers?

Featured photo credit: Linkedin via business.linkedin.com

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on February 21, 2019

The Secret to Effective Conflict Resolution: The IBR Approach

The Secret to Effective Conflict Resolution: The IBR Approach

In business, in social relationships, in family… In whatever context conflict is always inevitable, especially when you are in the leader role. This role equals “make decisions for the best of majority” and the remaining are not amused. Conflicts arise.

Conflicts arise when we want to push for a better quality work but some members want to take a break from work.

Conflicts arise when we as citizens want more recreational facilities but the Government has to balance the needs to maintain tourism growth.

Conflicts are literally everywhere.

Avoiding Conflicts a No-No and Resolving Conflicts a Win-Win

Avoiding conflicts seem to be a viable option for us. The cruel fact is, it isn’t. Conflicts won’t walk away by themselves. They will, instead, escalate and haunt you back even more when we finally realize that’s no way we can let it be.

Moreover, avoiding conflicts will eventually intensify the misunderstanding among the involved parties. And the misunderstanding severely hinders open communication which later on the parties tend to keep things secret. This is obviously detrimental to teamwork.

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Some may view conflicts as the last step before arguments. And they thus leave it aside as if they never happen. This is not true.

Conflicts are the intersect point between different individuals with different opinions. And this does not necessarily lead to argument.

Instead, proper handling of conflicts can actually result in a win-win situation – both parties are pleased and allies are gained. A better understanding between each other and future conflicts are less likely to happen.

The IBR Approach to Resolve Conflicts

Here, we introduce to you an effective approach to resolve conflicts – the Interest-Based Relational (IBR) approach. The IBR approach was developed by Roger Fisher and William Ury in their 1981 book Getting to Yes. It stresses the importance of the separation between people and their emotions from the problem. Another focus of the approach is to build mutual understanding and respect as they strengthen bonds among parties and can ultimately help resolve conflicts in a harmonious way. The approach suggests a 6-step procedure for conflict resolution:

Step 1: Prioritize Good Relationships

How? Before addressing the problem or even starting the discussion, make it clear the conflict can result in a mutual trouble and through subsequent respectful negotiation the conflict can be resolved peacefully. And that brings the best outcome to the whole team by working together.

Why? It is easy to overlook own cause of the conflict and point the finger to the members with different opinions. With such a mindset, it is likely to blame rather than to listen to the others and fail to acknowledge the problem completely. Such a discussion manner will undermine the good relationships among the members and aggravate the problem.

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Example: Before discussion, stress that the problem is never one’s complete fault. Everyone is responsible for it. Then, it is important to point out our own involvement in the problem and state clearly we are here to listen to everyone’s opinions rather than accusing others.

Step 2: People Are NOT the Cause of Problem

How? State clearly the problem is never one-sided. Collaborative effort is needed. More importantly, note the problem should not be taken personally. We are not making accusations on persons but addressing the problem itself.

Why? Once things taken personally, everything will go out of control. People will become irrational and neglect others’ opinions. We are then unable to address the problem properly because we cannot grasp a fuller and clearer picture of the problem due to presumption.

Example: In spite of the confronting opinions, we have to emphasize that the problem is not a result of the persons but probably the different perspectives to view it. So, if we try to look at the problem from the other’s perspective, we may understand why there are varied opinions.

Step 3: Listen From ALL Stances

How? Do NOT blame others. It is of utmost importance. Ask for everyone’s opinions. It is important to let everyone feel that they contribute to the discussion. Tell them their involvement is essential to solve the problem and their effort is very much appreciated.

Why? None wants to be ignored. If one feels neglected, it is very likely for he/she to be aggressive. It is definitely not what we hope to see in a discussion. Acknowledging and being acknowledged are equally important. So, make sure everyone has equal opportunity to express their views. Also, realizing their opinions are not neglected, they will be more receptive to other opinions.

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Example: A little trick can played here: Invite others to talk first. It is an easy way to let others feel involved and ,more importantly, know their voices are heard. Also, we can show that we are actively listening to them by giving direct eye-contact and nodding. One important to note is that never interrupt anyone. Always let them finish first beforeanother one begins.

Step 4: Listen Comes First, Talk Follows

How? Ensure everyone has listened to one another points of view. It can be done by taking turn to speak and leaving the discussion part at last. State once again the problem is nothing personal and no accusation should be made.

Why? By turn-taking, everyone can finish talking and voices of all sides can be heard indiscriminantly. This can promote willingness to listen to opposing opinions.

Example: We can prepare pieces of paper with different numbers written on them. Then, ask different members to pick one and talk according to the sequence of the number. After everyone’s finished, advise everyone to use “I” more than “You” in the discussion period to avoid others thinking that it is an accusation.

Step 5: Understand the Facts, Then Address the Problem

How? List out ALL the facts first. Ask everyone to tell what they know about the problems.

Why? Sometimes your facts are unknown to the others while they may know something we don’t. Missing out on these facts could possibly lead to inaccurate capture of the problem. Also, different known facts can lead to different perception of the matter. It also helps everyone better understand the problem and can eventually help reach a solution.

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Example: While everyone is expressing their own views, ask them to write down everything they know that is true to the problem. As soon as everyone has finished, all facts can be noted and everyone’s understanding of the problem is raised.

Step 6: Solve the Problem Together

How? Knowing what everyone’s thinking, it is now time to resolve the conflict. Up to this point, everyone should have understood the problem better. So, it is everyone’s time to suggest some solutions. It is important not to have one giving all the solutions.

Why? Having everyone suggesting their solutions is important as they will not feel excluded and their opinions are considered. Besides, it may also generate more solutions that can better resolve the conflicts. Everyone will more likely be satisfied with the result.

Example: After discussion, ask all members to suggest any possible solutions and stress that all solutions are welcomed. State clearly that we are looking for the best outcomes for everyone’s sake rather than battling to win over one another. Then, evaluate all the solutions and pick the one that is in favor of everyone.

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