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SEO Tools Every Business Should Be Using in 2017

SEO Tools Every Business Should Be Using in 2017

Many have tagged 2017 as a year of change in the SEO world. A lot of things have to be done differently by website owners that seek to maintain their visibility on search engines. Since high ranking on search engines is an important marketing tool for a business owner, then understanding how to maximize SEO contents would be a great advantage.

And to understand and optimize SEO in 2017, there are some great tools that website owners must learn about. These tools would help business owners to work smarter when implementing SEO techniques and it would minimize avoidable waste of time and resources. So, to assist you with your search engine optimization goals, I have compiled some great SEO tools that should be in your toolkit.

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Google Analytics

If you are conversant with search engine optimization, then you have heard about Google Analytics. It is safe to say that it is one of the best SEO tools that you can leverage on. Looking for a way to understand your site visitors, Google Analytics is what you need.

With this SEO tool, you will get insight to what visitors to your website are searching for, how often they visit your page and the number of minutes or hours that they spend on your page. Google Analytics reveals how much traffic you are getting on your site so that you can decide on whether you need to gain more visitors or not.

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GTMetrix

One of the ways that you can stay relevant in search engine optimization is to ensure that your site is mobile-friendly and loads quickly. And with GTMetrix, you can determine the speed at which your website loads. In addition to that, you can use this tool to run a diagnosis on your site, so you know how to improve on its output to influence a higher ranking on search engines.

Screaming Frog SEO spider tool

This SEO tool is one that really needs to be in your toolbox. It works as your site’s auditor. Once you download it, all you have to do is input your web address and allow it to take a spin through your site. It will show all that has happened on your website and reveal details about page titles, redirects, meta tags, internal backlinks, error status codes, and much more. You can identify areas that you need to improve on and subsequently, import the report to CSV.

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Google Search console

If you think you want to know how your web page appears in search engines, then Google Search console has got you covered. With this tool, you can view your site as it appears on search engines, and you will also learn how to make your site interact better with its users. It reveals errors on your site and successful clicks to your page. SEO experts believe that minimizing errors and making your site more user friendly can enhance the visibility of your website in the search engine.

Google trends

The ability to analyze the new trends of things, especially businesses, equips you with the opportunity to realign your priorities to fit into the future techniques of building a consistent online presence for your business. And that is where Google trend fits in.

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This SEO tool shows you the difference between what people searched for on the internet a few days or weeks ago and the information they are currently searching for concerning the theme of your website. With this, you will know how to keep updating your content and the relevant topics for new contents. It’s basically about finding the trending topics and providing detailed answers to them.

SEMrush

If you need a perfect keyword research tool, then get this app. With this tool, you will find the trending keywords in your niche. Then, you will find suggestions of similar keywords that make your content look creative. Furthermore, you will be able to view fast paced sites that have already spun the keywords into their contents and how it has boosted their rank on search engines. And for the money lovers, SEMrush shows you the per click worth of a trending keyword.

Grammarly

Based on recent developments, SEO is set to favor quality over quantity. So, it means that you can’t just write anything, stuff it with the right keywords and score a cheap visibility on search engines. It does not work that way anymore.

Now, you need to incorporate smart linguistics over keywords, and the best app that can assist you with that is Grammarly. This app identifies grammatical errors in your contents and suggests the right words. Also, when you use this app, you will learn how not to repeat keywords unnecessarily. In addition to that, Grammarly teaches good word pair.

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Amber McNaught

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Published on March 25, 2019

How to Find New Growth Opportunities at Work

How to Find New Growth Opportunities at Work

Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up. You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out.

But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

“If you’re not moving forward, you’re moving backward.”

It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

Make a Point of Positioning Yourself as a Rising Star

As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

Employ these other useful tips to let your rising star qualities shine:

1. Promote Your Successes to Your Higher-Ups

When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

2. Cultivate Excellent Listening Skills

Listen well, and ask great questions. Realize that people love to talk about themselves.

But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

3. Go to All Office Networking Events

Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

Take the Extra Step to Show Your Value to the Company

Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

4. Show Initiative

Commit yourself to whatever task you’re given, and make a point of going above and beyond.

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Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

6. Go to Every Company Meeting Prepared and Ready to Learn

A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

Accelerate Your Career Growth Opportunities

A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

Try to see yourself from your boss’s position and evaluate your promote-ability.

Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

These qualities will place you front and center when growth opportunities arise.

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Use these strategic tips to escalate your opportunities for growth:

7. Find a Mentor

With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

8. Map out Your Own Growth Opportunity Chart

After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

9. Set Your Professional Bar High

Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

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Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

Let integrity be the cornerstone of all your interactions with clients and co-workers.

The Bottom Line

Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

“Half of life is showing up.”

The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

Remember, your career is your business!

More Resources About Ever-Growing

Featured photo credit: Zach Lucero via unsplash.com

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