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SEO Tools Every Business Should Be Using in 2017

SEO Tools Every Business Should Be Using in 2017

Many have tagged 2017 as a year of change in the SEO world. A lot of things have to be done differently by website owners that seek to maintain their visibility on search engines. Since high ranking on search engines is an important marketing tool for a business owner, then understanding how to maximize SEO contents would be a great advantage.

And to understand and optimize SEO in 2017, there are some great tools that website owners must learn about. These tools would help business owners to work smarter when implementing SEO techniques and it would minimize avoidable waste of time and resources. So, to assist you with your search engine optimization goals, I have compiled some great SEO tools that should be in your toolkit.

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Google Analytics

If you are conversant with search engine optimization, then you have heard about Google Analytics. It is safe to say that it is one of the best SEO tools that you can leverage on. Looking for a way to understand your site visitors, Google Analytics is what you need.

With this SEO tool, you will get insight to what visitors to your website are searching for, how often they visit your page and the number of minutes or hours that they spend on your page. Google Analytics reveals how much traffic you are getting on your site so that you can decide on whether you need to gain more visitors or not.

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GTMetrix

One of the ways that you can stay relevant in search engine optimization is to ensure that your site is mobile-friendly and loads quickly. And with GTMetrix, you can determine the speed at which your website loads. In addition to that, you can use this tool to run a diagnosis on your site, so you know how to improve on its output to influence a higher ranking on search engines.

Screaming Frog SEO spider tool

This SEO tool is one that really needs to be in your toolbox. It works as your site’s auditor. Once you download it, all you have to do is input your web address and allow it to take a spin through your site. It will show all that has happened on your website and reveal details about page titles, redirects, meta tags, internal backlinks, error status codes, and much more. You can identify areas that you need to improve on and subsequently, import the report to CSV.

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Google Search console

If you think you want to know how your web page appears in search engines, then Google Search console has got you covered. With this tool, you can view your site as it appears on search engines, and you will also learn how to make your site interact better with its users. It reveals errors on your site and successful clicks to your page. SEO experts believe that minimizing errors and making your site more user friendly can enhance the visibility of your website in the search engine.

Google trends

The ability to analyze the new trends of things, especially businesses, equips you with the opportunity to realign your priorities to fit into the future techniques of building a consistent online presence for your business. And that is where Google trend fits in.

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This SEO tool shows you the difference between what people searched for on the internet a few days or weeks ago and the information they are currently searching for concerning the theme of your website. With this, you will know how to keep updating your content and the relevant topics for new contents. It’s basically about finding the trending topics and providing detailed answers to them.

SEMrush

If you need a perfect keyword research tool, then get this app. With this tool, you will find the trending keywords in your niche. Then, you will find suggestions of similar keywords that make your content look creative. Furthermore, you will be able to view fast paced sites that have already spun the keywords into their contents and how it has boosted their rank on search engines. And for the money lovers, SEMrush shows you the per click worth of a trending keyword.

Grammarly

Based on recent developments, SEO is set to favor quality over quantity. So, it means that you can’t just write anything, stuff it with the right keywords and score a cheap visibility on search engines. It does not work that way anymore.

Now, you need to incorporate smart linguistics over keywords, and the best app that can assist you with that is Grammarly. This app identifies grammatical errors in your contents and suggests the right words. Also, when you use this app, you will learn how not to repeat keywords unnecessarily. In addition to that, Grammarly teaches good word pair.

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Amber McNaught

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Last Updated on August 16, 2018

10 Huge Differences Between A Boss And A Leader

10 Huge Differences Between A Boss And A Leader

When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

1. Leaders are compassionate human beings; bosses are cold.

It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

Does acting human at the office sound silly? It’s not.

A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

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2. Leaders say “we”; bosses say “I”.

Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

Let me explain:

A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

3. Leaders develop and invest in people; bosses use people.

Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

Instead of using others or focusing on your needs, think about how you can help other people grow.

Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

4. Leaders respect people; bosses are fear-mongering.

Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

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What’s the bottom line?

Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

5. Leaders give credit where it’s due; bosses only take credits.

Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

You might be wondering how you can get started:

  • Begin by simply noticing which team member contributes what during your next project at work.
  • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
  • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

6. Leaders see delegation as their best friend; bosses see it as an enemy.

If delegation is a leader’s best friend, then micromanagement is the enemy.

Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

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Learn how to delegate in my other article:

How to Delegate Work (the Definitive Guide for Successful Leaders)

7. Leaders work hard; bosses let others do the work.

Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

Here’s the deal:

Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

8. Leaders think long-term; bosses think short-term.

A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

9. Leaders are like your colleagues; bosses are just bosses.

Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

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Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

10. Leaders put people first; bosses put results first.

Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

Here’s what I mean by process over people:

Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

Learning to be a leader is an ongoing adventure.

This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

Featured photo credit: Unsplash via unsplash.com

Reference

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