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SEO Tools Every Business Should Be Using in 2017

SEO Tools Every Business Should Be Using in 2017

Many have tagged 2017 as a year of change in the SEO world. A lot of things have to be done differently by website owners that seek to maintain their visibility on search engines. Since high ranking on search engines is an important marketing tool for a business owner, then understanding how to maximize SEO contents would be a great advantage.

And to understand and optimize SEO in 2017, there are some great tools that website owners must learn about. These tools would help business owners to work smarter when implementing SEO techniques and it would minimize avoidable waste of time and resources. So, to assist you with your search engine optimization goals, I have compiled some great SEO tools that should be in your toolkit.

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Google Analytics

If you are conversant with search engine optimization, then you have heard about Google Analytics. It is safe to say that it is one of the best SEO tools that you can leverage on. Looking for a way to understand your site visitors, Google Analytics is what you need.

With this SEO tool, you will get insight to what visitors to your website are searching for, how often they visit your page and the number of minutes or hours that they spend on your page. Google Analytics reveals how much traffic you are getting on your site so that you can decide on whether you need to gain more visitors or not.

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GTMetrix

One of the ways that you can stay relevant in search engine optimization is to ensure that your site is mobile-friendly and loads quickly. And with GTMetrix, you can determine the speed at which your website loads. In addition to that, you can use this tool to run a diagnosis on your site, so you know how to improve on its output to influence a higher ranking on search engines.

Screaming Frog SEO spider tool

This SEO tool is one that really needs to be in your toolbox. It works as your site’s auditor. Once you download it, all you have to do is input your web address and allow it to take a spin through your site. It will show all that has happened on your website and reveal details about page titles, redirects, meta tags, internal backlinks, error status codes, and much more. You can identify areas that you need to improve on and subsequently, import the report to CSV.

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Google Search console

If you think you want to know how your web page appears in search engines, then Google Search console has got you covered. With this tool, you can view your site as it appears on search engines, and you will also learn how to make your site interact better with its users. It reveals errors on your site and successful clicks to your page. SEO experts believe that minimizing errors and making your site more user friendly can enhance the visibility of your website in the search engine.

Google trends

The ability to analyze the new trends of things, especially businesses, equips you with the opportunity to realign your priorities to fit into the future techniques of building a consistent online presence for your business. And that is where Google trend fits in.

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This SEO tool shows you the difference between what people searched for on the internet a few days or weeks ago and the information they are currently searching for concerning the theme of your website. With this, you will know how to keep updating your content and the relevant topics for new contents. It’s basically about finding the trending topics and providing detailed answers to them.

SEMrush

If you need a perfect keyword research tool, then get this app. With this tool, you will find the trending keywords in your niche. Then, you will find suggestions of similar keywords that make your content look creative. Furthermore, you will be able to view fast paced sites that have already spun the keywords into their contents and how it has boosted their rank on search engines. And for the money lovers, SEMrush shows you the per click worth of a trending keyword.

Grammarly

Based on recent developments, SEO is set to favor quality over quantity. So, it means that you can’t just write anything, stuff it with the right keywords and score a cheap visibility on search engines. It does not work that way anymore.

Now, you need to incorporate smart linguistics over keywords, and the best app that can assist you with that is Grammarly. This app identifies grammatical errors in your contents and suggests the right words. Also, when you use this app, you will learn how not to repeat keywords unnecessarily. In addition to that, Grammarly teaches good word pair.

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Amber McNaught

Freelance Writer

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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