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9 Simple Tips to Make Your WordPress Blog Faster

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9 Simple Tips to Make Your WordPress Blog Faster

You’ve experienced it. You type in a URL, or click a link, and it takes forever for the site to load. It’s frustrating. Finally, the site begins to load, little by little, chunk by chunk. You really want the information that’s on the site, but you are in a hurry. Maybe you’ll try later. You are typical of today’s digital consumer. We expect our navigation to be fast; in fact, recommended load time is under three seconds for site owners.[1] And others, accessing your blog expect the same thing. Here are nine tips to give visitors the speed they want.

1. Test Your Website Speed Objectively

If you have checked your blog and the load time is any more than three seconds, understand that visitors and even those who used to be regular readers are probably bouncing. What’s more, Google does not like slow loading websites. Here is what you need to know to analyze your speed.

Your blog may load faster for you because your browser will have cached images that don’t need to load again. And if you are using a high-speed connection, it may be loading faster than those on mobile devices. Always check the mobile load time from someone else’s phone, not yours.

For an objective check on your blog’s performance, you can try GTMetrix. It’s a great tool for analyzing speed of website pages and generating a report that is pretty easy to read. It also will explain what the reading means. You can try it for free and see if you like it. This is the type of report you will get.

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    Image Credit via GTMetrix

    You’ll also get some recommendations for speeding up your load time. For example, if you haven’t optimized your images it will tell you. Then, you can either learn how to do that yourself, or find someone who can do it for you.

    This is not the only tool for analysis – Google has PageSpeed Insights, and Pingdom is another free tool. The key is to pick one and use the same one, so that you can check improvement or new suggestions.

    2. Get a Great Host

    No, all web hosting services are not created equal. You may want to explore hosts other than the one you are using, because that can make a big difference in load time. A great hosting service will do more than just rent you space on their server.[2] It will provide WordPress themes that are built for speed and performance, will have plugins already built in for this purpose, will provide unlimited bandwidth so that traffic is not limited, and do all of this at a reasonable cost. Check and compare – hosting is important.[3]

    3. Choose a Good Caching Plugin

    There are several WordPress plugins for caching, and any of them will work to improve page load time. Basically, caching is the storing of data in a browser that has accessed your blog before. Once someone has accessed your blog, elements will be cached in their browser and load time will be faster from then on. One favorite WordPress cache plugin is W3 Total Cache. It’s free (all cache plugins are, actually) and it is easy to install.

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    4. Get a Content Delivery Network (CDN)

    Load time is impacted by the distance of a visitor from your server. A CDN allows your content to be served on servers closer to your visitors. Most CDNs come with a fee, such as Max CDN Content Delivery Network, which is great for WordPress sites. But WordPress also offers a free one, Free-CDN, which many say is just as good as the fee-based ones.

    5. All Images Must be Optimized

    If your analysis tool has recommended that you optimize images, you must do so. Images are really important because they will engage a visitor much more than just walls of text.[4] The problem is that every image you include increases the file size of your pages. Over time, the more images you add to your blog, the slower your pages will load, because each image has to be downloaded.

    Optimizing your images is simply compressing them and reducing their file size. You can optimize each image individually, which is a lot of work, or you can have it done automatically (much better idea). Yahoo has an image optimizer, Smush.it that does a great job without affecting image quality. But you have to do them one at a time. WordPress, however, has a free plugin, WP-SmushIt, that will optimize all of your images automatically – what could be easier? And it’s simple to install.

    6. Optimize Your Blog Homepage

    There isn’t a single magic bullet plugin for this, but there are several things you can do individually to make your home page load faster.

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    • Provide only “teasers” to your most recent or most popular posts on the homepage, rather than the full posts
    • Show fewer posts on the homepage
    • Get rid of any plugins that you loaded thinking you would use them but did not. Every plugin you add slows you down just a bit.
    • Take sharing widgets off the homepage. Put them in your individual posts instead. (You probably already have them there anyway – most people will not “share” your entire blog with their friends – they will share individual posts.)

    De-cluttering your homepage will not only make it load faster – it will look cleaner and neater to visitors.

    7. Install LazyLoad

    If all of your images have to load the instant a visitor accesses your site, the load time will be slower. Instead, you can install jQuery Image Lazy Load plugin and have the images load as the visitor navigates – they will load as the visitor gets to that spot. And they will not load if a visitor doesn’t go any further, but stays to read one of your posts. Efficient and much better for load time.

    8. Reduce the Storage of Drafts and Revisions

    You work on a post over a day; you review it, revise it, and have thus created several drafts all of which WordPress has stored. You don’t need these earlier drafts, so why keep them in your stored data? It is just more to load when your blog is accessed.

    Install the Revision Control plugin and save maybe only the last draft before you have the final draft published. Saving just the most recent draft will allow you access if, by some huge error, you delete your post. You have a backup, but you only need one.

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    9. Get Rid of Unused Plugins

    This belongs in its own category. WordPress bloggers have an amazing number of available plugins, most of which are actually free. Just check out the WordPress.org/plugins site and you will see. But which ones to choose? Sometimes WordPress hosts will have the major plugins already added in. You will probably add others as you go along. But the more plugins you add, the slower the load time.

    Every WordPress blogger should re-evaluate his/her plugins over time. What you once thought would be cool, you have never used. Get rid of them and stick to plugins that are the most important.[5]

    Any one of these tips will not, by itself, give you breakneck speed. But if you follow this checklist of tips and regularly analyze your load time, you will keep your visitors/readers happy.

    Reference

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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