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9 Simple Tips to Make Your WordPress Blog Faster

9 Simple Tips to Make Your WordPress Blog Faster

You’ve experienced it. You type in a URL, or click a link, and it takes forever for the site to load. It’s frustrating. Finally, the site begins to load, little by little, chunk by chunk. You really want the information that’s on the site, but you are in a hurry. Maybe you’ll try later. You are typical of today’s digital consumer. We expect our navigation to be fast; in fact, recommended load time is under three seconds for site owners.[1] And others, accessing your blog expect the same thing. Here are nine tips to give visitors the speed they want.

1. Test Your Website Speed Objectively

If you have checked your blog and the load time is any more than three seconds, understand that visitors and even those who used to be regular readers are probably bouncing. What’s more, Google does not like slow loading websites. Here is what you need to know to analyze your speed.

Your blog may load faster for you because your browser will have cached images that don’t need to load again. And if you are using a high-speed connection, it may be loading faster than those on mobile devices. Always check the mobile load time from someone else’s phone, not yours.

For an objective check on your blog’s performance, you can try GTMetrix. It’s a great tool for analyzing speed of website pages and generating a report that is pretty easy to read. It also will explain what the reading means. You can try it for free and see if you like it. This is the type of report you will get.

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    Image Credit via GTMetrix

    You’ll also get some recommendations for speeding up your load time. For example, if you haven’t optimized your images it will tell you. Then, you can either learn how to do that yourself, or find someone who can do it for you.

    This is not the only tool for analysis – Google has PageSpeed Insights, and Pingdom is another free tool. The key is to pick one and use the same one, so that you can check improvement or new suggestions.

    2. Get a Great Host

    No, all web hosting services are not created equal. You may want to explore hosts other than the one you are using, because that can make a big difference in load time. A great hosting service will do more than just rent you space on their server.[2] It will provide WordPress themes that are built for speed and performance, will have plugins already built in for this purpose, will provide unlimited bandwidth so that traffic is not limited, and do all of this at a reasonable cost. Check and compare – hosting is important.[3]

    3. Choose a Good Caching Plugin

    There are several WordPress plugins for caching, and any of them will work to improve page load time. Basically, caching is the storing of data in a browser that has accessed your blog before. Once someone has accessed your blog, elements will be cached in their browser and load time will be faster from then on. One favorite WordPress cache plugin is W3 Total Cache. It’s free (all cache plugins are, actually) and it is easy to install.

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    4. Get a Content Delivery Network (CDN)

    Load time is impacted by the distance of a visitor from your server. A CDN allows your content to be served on servers closer to your visitors. Most CDNs come with a fee, such as Max CDN Content Delivery Network, which is great for WordPress sites. But WordPress also offers a free one, Free-CDN, which many say is just as good as the fee-based ones.

    5. All Images Must be Optimized

    If your analysis tool has recommended that you optimize images, you must do so. Images are really important because they will engage a visitor much more than just walls of text.[4] The problem is that every image you include increases the file size of your pages. Over time, the more images you add to your blog, the slower your pages will load, because each image has to be downloaded.

    Optimizing your images is simply compressing them and reducing their file size. You can optimize each image individually, which is a lot of work, or you can have it done automatically (much better idea). Yahoo has an image optimizer, Smush.it that does a great job without affecting image quality. But you have to do them one at a time. WordPress, however, has a free plugin, WP-SmushIt, that will optimize all of your images automatically – what could be easier? And it’s simple to install.

    6. Optimize Your Blog Homepage

    There isn’t a single magic bullet plugin for this, but there are several things you can do individually to make your home page load faster.

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    • Provide only “teasers” to your most recent or most popular posts on the homepage, rather than the full posts
    • Show fewer posts on the homepage
    • Get rid of any plugins that you loaded thinking you would use them but did not. Every plugin you add slows you down just a bit.
    • Take sharing widgets off the homepage. Put them in your individual posts instead. (You probably already have them there anyway – most people will not “share” your entire blog with their friends – they will share individual posts.)

    De-cluttering your homepage will not only make it load faster – it will look cleaner and neater to visitors.

    7. Install LazyLoad

    If all of your images have to load the instant a visitor accesses your site, the load time will be slower. Instead, you can install jQuery Image Lazy Load plugin and have the images load as the visitor navigates – they will load as the visitor gets to that spot. And they will not load if a visitor doesn’t go any further, but stays to read one of your posts. Efficient and much better for load time.

    8. Reduce the Storage of Drafts and Revisions

    You work on a post over a day; you review it, revise it, and have thus created several drafts all of which WordPress has stored. You don’t need these earlier drafts, so why keep them in your stored data? It is just more to load when your blog is accessed.

    Install the Revision Control plugin and save maybe only the last draft before you have the final draft published. Saving just the most recent draft will allow you access if, by some huge error, you delete your post. You have a backup, but you only need one.

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    9. Get Rid of Unused Plugins

    This belongs in its own category. WordPress bloggers have an amazing number of available plugins, most of which are actually free. Just check out the WordPress.org/plugins site and you will see. But which ones to choose? Sometimes WordPress hosts will have the major plugins already added in. You will probably add others as you go along. But the more plugins you add, the slower the load time.

    Every WordPress blogger should re-evaluate his/her plugins over time. What you once thought would be cool, you have never used. Get rid of them and stick to plugins that are the most important.[5]

    Any one of these tips will not, by itself, give you breakneck speed. But if you follow this checklist of tips and regularly analyze your load time, you will keep your visitors/readers happy.

    Reference

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    Last Updated on December 3, 2019

    7 Powerful Steps to Achieve Career Success

    7 Powerful Steps to Achieve Career Success

    I often hear people say, “I want to be successful but don’t know where to start” or “I’ve achieved career success yet I’m not happy.” And then I ask, “what does career success mean to you?” And many have a hard time articulating their response with much conviction.

    It’s common that people lack clarity, focus, and direction. And when you layer on thoughts and actions that are misaligned with your values, this only adds to your misdirected quest to achieve your career success.

    A word of caution. It’s going to take some time for you to think about and work on your own path for career success. You need to set aside time and be intentional about the steps you take to achieve career success. In my opinion, this step-by-step guide is apart of your life philosophy.

    1. Define Career Success for Yourself

    Pause. Give yourself time and space for self-reflection.

    What does career success mean to you?

    This is about defining your career success:

    • Not what you think you ‘should’ do
    • Not what people may think of you
    • Not adjusting to friends and family’s judgements
    • Not taking actions based on societal or community norms

    “A flower does not think of competing to the flower next to it. It just blooms” – Zen Shin

    When you strip away all your external influences and manage your inner critic, what are you left with? You need to define career success that best suits your life situation.

    There’s no fixed answer. Everyone is different. Your answer will evolve and be impacted by life events. Here are a few examples of career success:

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    • Work-life balance
    • Opportunities for growth and advancement
    • Feeling valued that my contributions had an impact

    Now even as you reflect on the examples above, the descriptions are not specific enough. You’ve got to take it deeper:

    • What do you mean by work-life balance?
    • What do you consider to be opportunities for growth and advancement?
    • How do you like to be recognized for your work? How do you know if your contributions have had an impact?

    Let’s take a look at some potential responses to the questions above:

    • I want more time with my family, and less stress at work
    • I want increased responsibilities, to manage a team, a higher income, and the prestige of working at a certain level in the company
    • I’d like my immediate leader to send me a thank-you note or take me out for coffee to genuinely express her or his gratitude. I’ll know I’ve made an impact if I get feedback from my coworkers, leaders and other stakeholders.

    Further questions to reflect on to help narrow the focus for the above responses:

    • What are some opportunities that can help you get traction on getting more time with your family? And decrease your stress at work?
    • What’s most important for you in the next 12 months?
    • What’s the significance of receiving others’ feedback?

    Now, I’m only scratching the surface with these examples. It takes time to do the inner work and build a solid foundation.

    Start this exercise by first asking what career success means to you and then ask yourself meaningful questions to help you dig deeper.

    What types of themes emerge from your responses? What keywords or phrases keep coming up for you?

    2. Know Your Values

    Values are the principles and beliefs that guide your decisions, behaviors and actions. When you’re not aligned with your values and act in a way that conflicts with your beliefs, it’ll feel like life is a struggle.

    There are simple value exercises that can help you quickly determine your core values. This one designed by Carnegie Mellon University can help you discover your top 5 values.[1]

    Once you have your top 5 values keep them visible. Your brain needs reminders that these are your top values. Here are some ways to make them stick:

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    • Write them on cue cards or notes and post it in your office
    • Take a picture of your values and use it as a screensaver on your phone
    • Put the words on your fridge
    • Add the words on your vision board

    Where will your value words be placed in your physical environment so that you have a constant reminder of them?

    3. Define Your Short-Term and Long-Term Goals

    When writing your short-term and long term life goals, use the SMART framework – Specific Measurable, Attainable, Relevant, and Time-bound. Treat this as a brainstorming exercise. Your potential and possibilities are limitless.

    How you define short-term and long-term is entirely up to you. Short-term can be 30 days, 90 days, or 6 months. Maybe long-term goals are 4 months, 1 year, or 10 years.

    Here are a few self-reflection questions to help you write your goals:[2]

    • What would you want to do today if you had the power to make it the way you want?
    • If no hurdles are in the way, what would you like to achieve?
    • If you have the freedom to do whatever you want, what would it be?
    • What type of impact do you want to have on people?
    • Who are the people you most admire? What is it about them or what they have that you’d want for your life or career?
    • What activities energize you? What’s one activity you most love?

    Remember to revisit your core values as you refine yours goals:

    • Are your goals in or out of alignment with your core values?
    • What adjustments do you need to make to your goals? Maybe some of your goals can be deleted because they no longer align with your values.
    • How attainable are your goals? Breakdown your goals into digestible pieces.
    • Do your short-term goals move you towards attaining your long-term goals?

    Get very clear and specific about your goals. Think about an archer – a person who shoots with a bow and arrows at a target. This person is laser focused on the target – the center of the bullseye. The target is your goal.

    By focusing on one goal at a time and having that goal visible, you can behave and act in ways that will move you closer to your goal.

    4. Determine Your Top Talents

    What did you love doing as a kid? What made these moments fun? What did you have a knack for? What did you most cherish about these times? What are the common themes?

    What work feels effortless? What work do you do that doesn’t seem like work? Think about work you can lose track of time doing and you don’t even feel tired of it.[3]

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    What are your desires? Try it out. Experiment. Take action and start. How can you incorporate more of this type of work into your daily life?

    What themes emerge from your responses? How do your responses compare to your responses from the values exercise and your goals?

    What do you notice?

    5. Identify ‘Feeling’ Words You Want to Experience

    Do you have tendencies to use your head or heart to make decisions?

    I have a very strong tendency to make rational, practical, and fact-based decisions using my head. It’s very rare for me to make decisions using my emotions. I was forced to learn how to make more intuitive decisions by listening to my gut when I was struggling with pivotal life decisions. I was forced to feel and listen to my inner voice to make decisions that feel most natural to me. This was very unfamiliar to me, however, it expanded my identity.

    Review this list of Feeling Words. Use the same technique you use for the values exercise to narrow down how you want to feel.

    Keep these words visible too!

    Review your responses. What do you observe? What insights do you gain from these responses and those in the above steps?

    6. Be Willing to Sit with Discomfort

    Make career decisions aligned with your values, goals, talents and feelings. This is not for the faint hearted. It takes real work, courage and willingness to cut out the noise around you. You’ll need to sit with discomfort for a bit until you build up your muscle to hit the targets you want.

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    Surround yourself with a supportive network to help you through these times.

    “These pains you feel are messengers. Listen to them” – Rumi

    7. Manage Your Own Career

    Not to be cynical, but no one can make you happy but yourself. If you don’t take control of your career and manage it like your own business – no one will.

    Discern between things that you can control and what you can’t control. For example, you may not be able to control who gets a promotion. However, you can control how you react to it and what you’ve learned about yourself in that situation.

    Summing Up

    For many who have gone through a career change or been impacted by life events, these steps may seem very basic. However, it’s sometimes the basics that we forget to do. The simple things and moments can edge us closer to our larger vision for ourselves.

    Staying present and appreciating what you have today can sometimes help you achieve your long-term goals. For example, if you’re always talking about not having enough time and wanting work-life balance, think about what was good in your work day? Maybe you took a walk outside with your co-workers. This could be a small step to help you reframe how you can attain work-life balance.

    Remember to take time for yourself. Hit pause, notice, observe and reflect to achieve career success by getting deliberate and intentional:

    1. Define Career Success for Yourself
    2. Know Your Values
    3. Define Your Short-Term and Long-Term Life and Goals
    4. Determine Your Top Talents
    5. Identify ‘Feeling’ Words You Want to Experience
    6. Be Willing to sit with Discomfort
    7. Manage Your Own Career

    “When you stop chasing the wrong things you give the right things a chance to catch you.” – Lolly Daskal

    Good luck and best wishes always!

    More Tips on Advancing Your Career

    Featured photo credit: rawpixel via unsplash.com

    Reference

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