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Are You Weird Enough? Three Ways To Stand Out

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Are You Weird Enough? Three Ways To Stand Out

On the infinite list of traits that make people successful leaders, there’s one that is too often overlooked—being weird. Why do we disregard the power that comes from being different? It is time to embrace what makes us weird and incorporate it into our lives.

To be labeled a weirdo should be synonymous with being an innovator, a thought leader, an entrepreneur. It is weird to see something and think, “I can make that better.” It is weird to contemplate a solution for a plan that seems to be working just fine. It is weird to speak out against popular opinion with a new, contradictory idea. These are not things “normal” people do.

To make weird a part of our company culture, it helps to specify what we’re talking about. Being weird is not about bucking the norm simply for the sake of being different or seeking attention. Anyone can wear unusual clothes or ironically play a kazoo. In fact, if you start any initiative with the thought, “Yeah, this is gonna be weird,” then you are missing the point.

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I never set out to be weird. It was always other people who called me weird.—Frank Zappa

The intent of embracing your weirdness is to unleash the unconventional thoughts you are already having. We all have an inner drive to accomplish goals that are daring and innovative and progressive. However embracing your weirdness is more than feeling this inner drive; it involves putting action behind your thoughts. If you’re ready to take on this challenge, here are three practices to get you started:

1. Acknowledge that you have issues

I had a mentor who started meetings with each person stating their “issues.” This lighthearted exercise was intended to break down social barriers and generate social cohesion. When I was asked this in my first week on the job, I said that I don’t have issues. The room laughed knowing that we all have issues.

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These issues are the individual quirks that make us different. It can include something as simple as your predilection for starting every day singing a Neil Diamond song or your ability to quote every line from The Big Lebowski or that you’ve watched so much Walking Dead you create an emergency exit strategy whenever entering a room… or maybe that’s just me.

Where’s your will to be weird?—Jim Morrison

The point is that we must own our weirdness before we can leverage it. Admittedly, this can be an uncomfortable exercise—it’s engrained in us since childhood that weirdness is a bad thing. Just keep reminding yourself that people who blend it do not stand out.

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2. Stop being boring

If this sounds too easy, that’s because it is. You can actively will yourself into being weirder simply by making the effort to be more interesting. A few suggestions:

  • Watch less TV, or at least watch a greater variety of shows
  • Do not list “checking your social media” as a hobby
  • Try different restaurants
  • Engage in substantive conversations, and do not talk about the weather… ever!
  • Create a bucket list of things to do, new skills to learn, and places to go
  • stray from mainstream media
  • Engage in one remarkable activity every weekend (or at least every month)
  • Stop expecting to be entertained by others
  • And stop expecting others to do all the talking

It’s good as an artist to always remember to see things in a new, weird way.—Tim Burton

3. Be the CWO (Chief Weird Officer)

Once you’ve embraced your weirdness, it’s time to strengthen it throughout your organization. Leaders must make an exerted effort to structure their team in a way that nurtures the weird so people can more fully reveal and utilize their talents. This includes fostering a work environment that negates the social stigmas that stifle offbeat creativity. Where imperfection is not just allowed but encouraged as a means of development and learning. Where sameness is not tolerated. Where speaking up is incentivized, even when they’re wrong.

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To bring out the weirdness, leaders can also help those on their team find their niche. In her book Stand Out, esteemed Strategy Consultant, Dorie Clark discussed the need to be recognized as an authority or expert through a strong professional reputation. This can happen by expanding your focus, but more often weirdness is tapped by “niching down” or narrowing focus on a topic. If the leader exposes team members to a plethora of opportunities to learn and grow, they can find their niche and “weird out” on it.

I always encourage young people who ask me for advice to be themselves. Whatever is weird about you, whatever weird thing you do to crack up your siblings, that other people at school maybe say, ‘Man, you’re weird,’ that’s the most valuable thing you have. Because if you try to homogenize yourself and act like other people on television or other people in the audition room, then you’re taking away your weirdness.—Nick Offerman

Being weird means putting yourself out there. This involves a degree of vulnerability and a willingness to take on risk. “Normal” people stifle these insecurities; that’s what makes them normal. But those who embrace their weirdness are eager to break through the “we’ve always done it that way” mindset. It may feel lonely at times, but it is ultimately more fulfilling and leads to bigger results. As they say, “Go weird or go home.”

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Featured photo credit: businessinsider.com via businessinsider.com

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David Kahn

Leadership Strategist, HR Exec, Author, Speaker

Are You Weird Enough? Three Ways To Stand Out

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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