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5 Effective Ways to Increase your Instagram Followers

5 Effective Ways to Increase your Instagram Followers

Social media as a means of commutation has been proven to be an efficient and fast marketing tool for any kind of business. Today, as far as social media is concerned, Instagram is one of the most popular platforms. One of the features that makes it so popular is the use of pictures to communicate a message. This serves as a great opportunity for marketers, as photos tend to gain more attention and draw more people compared to textual content. As an individual, you can likewise benefit from growing your own profile with the use of Instagram.

However, using Instagram as a business owner is not as easy as you think. The challenge here is how to get on Instagram and obtain real and instant followers that will become loyal customers. In this article, you will learn how to acquire your desired followers.

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1. Register with Facebook

This is seen as one of the quickest and easiest ways to set up your Instagram account. It allows you to automatically follow your friends and family that are already users of Instagram, thereby making it easier for them to follow you in return. This boost of followers will assist in boosting your profile and help in getting you ready for the main target: a large, consistent following.

2. Upload quality photos

The most critical aspect on Instagram is the quality of the photos you upload.[1] Posting quality photos on Instagram will enhance the likes and comments you get and likewise increases your followers; this will push you up the ladder and above the competitors in your given niche. The best bet is to take pictures with a reliable camera. When taking the pictures, be sure that the lighting and focus are right so as to get the best pictures that will make it more possible for you to go viral on Instagram.

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3. Like and comment on other’s photos

This is how to start growing your Instagram network; first, you have to make your presence known to users. This is just like your first day of school when nobody notices your presence, and the simple way for people to notice and start interacting with you is by you first introducing yourself to them. Whenever you comment or like other user’s photos, they will be enthused to visit your profile and make the decision to follow and like your pictures in return. That is one of the tricks that allow users to notice your presence. Although, this technique can take more time than you think, it will surely be worth it.

4. Follow others to get more followers

This is seen as one of the fastest tricks to grow followers on Instagram. Following others increases your chances of being followed. This will certainly help in increasing your Instagram followers and likes on pictures you uploaded on your profile. Note the golden rule: “Upload quality photos.”

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5. Exchange shoutouts and use relevant hashtags

Shoutout exchanges are a simple method to promote others on Instagram while also promoting your own business. This is purely a win-win circumstance for both users. This method enhances the promotion of your profile on Instagram. All you need to do is to find and reach out to people within your niche and ask them for a shoutout. This can be done by sending a request on Instagram or a simple email.

Nevertheless, it is important not to forget the relevance of hashtags on Instagram. Hashtags go a long way on social media these days. With the use of relevant hashtags, you get more visibility and popularity. The more you use hashtags, the more likely your pictures will become viral, which can result in an increase in your followers.

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In conclusion, Instagram is one of the most amazing marketing tools[2] that can be used to grow a business without spending much. It allows you to keep you customers updated on the new happenings. Behind-the-scenes pictures of your business can be captured and shared on Instagram so that your customers can feel like they are a part of your business. Followers are important to every Instagram users. Therefore, quality pictures, more likes and comments, more followers, and more mentions will all help to acquire massive following base that will help get you loyal customers.

Featured photo credit: Benjamin Combs via unsplash.com

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Gemma Tomlinson

Blogger, Social Media Consultant, Online Marketing Strategist, Copywriter.

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Last Updated on January 15, 2021

7 Ways To Have More Confident Body Language

7 Ways To Have More Confident Body Language

The popular idiomatic saying that “actions speak louder than words” has been around for centuries, but even to this day, most people struggle with at least one area of nonverbal communication. Consequently, many of us aspire to have more confident body language but don’t have the knowledge and tools necessary to change what are largely unconscious behaviors.

Given that others’ perceptions of our competence and confidence are predominantly influenced by what we do with our faces and bodies, it’s important to develop greater self-awareness and consciously practice better posture, stance, eye contact, facial expressions, hand movements, and other aspects of body language.

Posture

First things first: how is your posture? Let’s start with a quick self-assessment of your body.

  • Are your shoulders slumped over or rolled back in an upright posture?
  • When you stand up, do you evenly distribute your weight or lean excessively to one side?
  • Does your natural stance place your feet relatively shoulder-width apart or are your feet and legs close together in a closed-off position?
  • When you sit, does your lower back protrude out in a slumped position or maintain a straight, spine-friendly posture in your seat?

All of these are important considerations to make when evaluating and improving your posture and stance, which will lead to more confident body language over time. If you routinely struggle with maintaining good posture, consider buying a posture trainer/corrector, consulting a chiropractor or physical therapist, stretching daily, and strengthening both your core and back muscles.

Facial Expressions

Are you prone to any of the following in personal or professional settings?

  • Bruxism (tight, clenched jaw or grinding teeth)
  • Frowning and/or furrowing brows
  • Avoiding direct eye contact and/or staring at the ground

If you answered “yes” to any of these, then let’s start by examining various ways in which you can project confident body language through your facial expressions.

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1. Understand How Others Perceive Your Facial Expressions

A December 2020 study by UC Berkeley and Google researchers utilized a deep neural network to analyze facial expressions in six million YouTube clips representing people from over 140 countries. The study found that, despite socio-cultural differences, people around the world tended to use about 70% of the same facial expressions in response to different emotional stimuli and situations.[1]

The study’s researchers also published a fascinating interactive map to demonstrate how their machine learning technology assessed various facial expressions and determined subtle differences in emotional responses.

This study highlights the social importance of facial expressions because whether or not we’re consciously aware of them—by gazing into a mirror or your screen on a video conferencing platform—how we present our faces to others can have tremendous impacts on their perceptions of us, our confidence, and our emotional states. This awareness is the essential first step towards

2. Relax Your Face

New research on bruxism and facial tension found the stresses and anxieties of Covid-19 lockdowns led to considerable increases in orofacial pain, jaw-clenching, and teeth grinding, particularly among women.[2]

The National Institute of Dental and Craniofacial Research estimates that more than 10 million Americans alone have temporomandibular joint dysfunction (TMJ syndrome), and facial tension can lead to other complications such as insomnia, wrinkles, dry skin, and dark, puffy bags under your eyes.[3])

To avoid these unpleasant outcomes, start practicing progressive muscle relaxation techniques and taking breaks more frequently throughout the day to moderate facial tension.[4] You should also try out some biofeedback techniques to enhance your awareness of involuntary bodily processes like facial tension and achieve more confident body language as a result.[5]

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3. Improve Your Eye Contact

Did you know there’s an entire subfield of kinesic communication research dedicated to eye movements and behaviors called oculesics?[6] It refers to various communication behaviors including direct eye contact, averting one’s gaze, pupil dilation/constriction, and even frequency of blinking. All of these qualities can shape how other people perceive you, which means that eye contact is yet another area of nonverbal body language that we should be more mindful of in social interactions.

The ideal type (direct/indirect) and duration of eye contact depends on a variety of factors, such as cultural setting, differences in power/authority/age between the parties involved, and communication context. Research has shown that differences in the effects of eye contact are particularly prominent when comparing East Asian and Western European/North American cultures.[7]

To improve your eye contact with others, strive to maintain consistent contact for at least 3 to 4 seconds at a time, consciously consider where you’re looking while listening to someone else, and practice eye contact as much as possible (as strange as this may seem in the beginning, it’s the best way to improve).

3. Smile More

There are many benefits to smiling and laughing, and when it comes to working on more confident body language, this is an area that should be fun, low-stakes, and relatively stress-free.

Smiling is associated with the “happiness chemical” dopamine and the mood-stabilizing hormone, serotonin. Many empirical studies have shown that smiling generally leads to positive outcomes for the person smiling, and further research has shown that smiling can influence listeners’ perceptions of our confidence and trustworthiness as well.

4. Hand Gestures

Similar to facial expressions and posture, what you do with your hands while speaking or listening in a conversation can significantly influence others’ perceptions of you in positive or negative ways.

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It’s undoubtedly challenging to consciously account for all of your nonverbal signals while simultaneously trying to stay engaged with the verbal part of the discussion, but putting in the effort to develop more bodily awareness now will make it much easier to unconsciously project more confident body language later on.

5. Enhance Your Handshake

In the article, “An Anthropology of the Handshake,” University of Copenhagen social anthropology professor Bjarke Oxlund assessed the future of handshaking in wake of the Covid-19 pandemic:[8]

“Handshakes not only vary in function and meaning but do so according to social context, situation and scale. . . a public discussion should ensue on the advantages and disadvantages of holding on to the tradition of shaking hands as the conventional gesture of greeting and leave-taking in a variety of circumstances.”

It’s too early to determine some of the ways in which Covid-19 has permanently changed our social norms and professional etiquette standards, but it’s reasonable to assume that handshaking may retain its importance in American society even after this pandemic. To practice more confident body language in the meantime, the video on the science of the perfect handshake below explains what you need to know.

6. Complement Your Verbals With Hand Gestures

As you know by now, confident communication involves so much more than simply smiling more or sounding like you know what you’re talking about. What you do with your hands can be particularly influential in how others perceive you, whether you’re fidgeting with an object, clenching your fists, hiding your hands in your pockets, or calmly gesturing to emphasize important points you’re discussing.

Social psychology researchers have found that “iconic gestures”—hand movements that appear to be meaningfully related to the speaker’s verbal content—can have profound impacts on listeners’ information retention. In other words, people are more likely to engage with you and remember more of what you said when you speak with complementary hand gestures instead of just your voice.[9]

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Further research on hand gestures has shown that even your choice of the left or right hand for gesturing can influence your ability to clearly convey information to listeners, which supports the notion that more confident body language is readily achievable through greater self-awareness and deliberate nonverbal actions.[10]

Final Takeaways

Developing better posture, enhancing your facial expressiveness, and practicing hand gestures can vastly improve your communication with other people. At first, it will be challenging to consciously practice nonverbal behaviors that many of us are accustomed to performing daily without thinking about them.

If you ever feel discouraged, however, remember that there’s no downside to consistently putting in just a little more time and effort to increase your bodily awareness. With the tips and strategies above, you’ll be well on your way to embracing more confident body language and amplifying others’ perceptions of you in no time.

More Tips on How to Develop a Confident Body Language

Featured photo credit: Maria Lupan via unsplash.com

Reference

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