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5 Effective Ways to Increase your Instagram Followers

5 Effective Ways to Increase your Instagram Followers

Social media as a means of commutation has been proven to be an efficient and fast marketing tool for any kind of business. Today, as far as social media is concerned, Instagram is one of the most popular platforms. One of the features that makes it so popular is the use of pictures to communicate a message. This serves as a great opportunity for marketers, as photos tend to gain more attention and draw more people compared to textual content. As an individual, you can likewise benefit from growing your own profile with the use of Instagram.

However, using Instagram as a business owner is not as easy as you think. The challenge here is how to get on Instagram and obtain real and instant followers that will become loyal customers. In this article, you will learn how to acquire your desired followers.

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1. Register with Facebook

This is seen as one of the quickest and easiest ways to set up your Instagram account. It allows you to automatically follow your friends and family that are already users of Instagram, thereby making it easier for them to follow you in return. This boost of followers will assist in boosting your profile and help in getting you ready for the main target: a large, consistent following.

2. Upload quality photos

The most critical aspect on Instagram is the quality of the photos you upload.[1] Posting quality photos on Instagram will enhance the likes and comments you get and likewise increases your followers; this will push you up the ladder and above the competitors in your given niche. The best bet is to take pictures with a reliable camera. When taking the pictures, be sure that the lighting and focus are right so as to get the best pictures that will make it more possible for you to go viral on Instagram.

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3. Like and comment on other’s photos

This is how to start growing your Instagram network; first, you have to make your presence known to users. This is just like your first day of school when nobody notices your presence, and the simple way for people to notice and start interacting with you is by you first introducing yourself to them. Whenever you comment or like other user’s photos, they will be enthused to visit your profile and make the decision to follow and like your pictures in return. That is one of the tricks that allow users to notice your presence. Although, this technique can take more time than you think, it will surely be worth it.

4. Follow others to get more followers

This is seen as one of the fastest tricks to grow followers on Instagram. Following others increases your chances of being followed. This will certainly help in increasing your Instagram followers and likes on pictures you uploaded on your profile. Note the golden rule: “Upload quality photos.”

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5. Exchange shoutouts and use relevant hashtags

Shoutout exchanges are a simple method to promote others on Instagram while also promoting your own business. This is purely a win-win circumstance for both users. This method enhances the promotion of your profile on Instagram. All you need to do is to find and reach out to people within your niche and ask them for a shoutout. This can be done by sending a request on Instagram or a simple email.

Nevertheless, it is important not to forget the relevance of hashtags on Instagram. Hashtags go a long way on social media these days. With the use of relevant hashtags, you get more visibility and popularity. The more you use hashtags, the more likely your pictures will become viral, which can result in an increase in your followers.

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In conclusion, Instagram is one of the most amazing marketing tools[2] that can be used to grow a business without spending much. It allows you to keep you customers updated on the new happenings. Behind-the-scenes pictures of your business can be captured and shared on Instagram so that your customers can feel like they are a part of your business. Followers are important to every Instagram users. Therefore, quality pictures, more likes and comments, more followers, and more mentions will all help to acquire massive following base that will help get you loyal customers.

Featured photo credit: Benjamin Combs via unsplash.com

Reference

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Gemma Tomlinson

Blogger, Social Media Consultant, Online Marketing Strategist, Copywriter.

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Last Updated on December 2, 2018

7 Public Speaking Techniques To Help Connect With Your Audience

7 Public Speaking Techniques To Help Connect With Your Audience

When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

1. Connecting them with each other

Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

2. Connect with their emotions

Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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3. Keep going back to the beginning

Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

4. Link to your audience’s motivation

After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

5. Entertain them

While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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6. Appeal to loyalty

Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

7. Tell them the benefits of the presentation

Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

Featured photo credit: Flickr via farm4.staticflickr.com

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