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5 SEO Tips To Help Your Blog Grow In 2017

5 SEO Tips To Help Your Blog Grow In 2017

Search engine optimization is ever changing. It is essential to stay on top of your website. While the employees at Google are sworn to secrecy about the top secret algorithm, we can analyze and predict trends in search engine and web use to stay ahead of the game. SEO is much like building a wall. Each component discussed in this article is a brick. If one brick isn’t cemented into place, then the whole wall can be severely weakened. The days of skipping corners on SEO are long gone, as this article will explain.

1. Content

According to a recent study, content is still king. There’s nothing new about this. Websites with the best content get a better ranking. See for yourself. Search for any topic you want. Within the top 5 results will be a page with detailed information, a comprehensive read that explores the topic in detail, written in a way relevant to the audience.

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Review your website and look for thin content. Revise it. Add detail. Make sure it’s readable, relevant and informative. Is this something that provides value to the reader? Or a keyword heavy poorly written piece of work? Google may have previously rewarded the latter but the future (and now) rewards detailed and valuable content. There’s no reason to have a page on your site without tons of written content on it.

2. Click-through Rate

One of the major trends we’re seeing lately is the rise in the power of a high clickthrough rate. If your website receives more organic clicks than the websites that rank before it, then your website will be moved ahead of those websites. There are many ways you can increase your SERP CTR. Either you can make natural tweaks, or send more visitors to your website with any sort of industry service. Moz put CTR as one of the top 5 ranking factors, marking CTR as an undeniable factor.

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3. Backlinks

As you probably know, backlinks are crucial to SEO success. However, now the quality of the links matters more than ever. Low quality links directly to your website could result in your site being penalized, although it’s becoming more rare given the presence of negative SEO.

Google wants your website to be linked to from a diverse, range of high quality websites. Reach out to high quality websites in your niche. Continue creating high quality content that websites and businesses want to link to. It’s a marathon, not a sprint, so make sure your website is one that people want to link to.

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4. Mobile Optimization

With over half of the world’s searches now coming from mobile devices, it is essential that your website is ‘all device friendly’. iPhones, iPads, Androids, Windows Phones, Laptops, Desktops. Your website needs to be optimized to work on all of these devices. Check how it looks, tweak, check again. Do not think that simply ‘scaling down’ your website is acceptable. It needs to be mobile friendly. Responsive to the device that is being used and the person using it. (Don’t neglect mobile loading speeds).

5. Spring Cleaning

One of the less glamorous SEO tips for 2017 is to have a clean up. Your privacy policies should be condensed into one page (where appropriate), as should your terms and conditions. These pages provide no SEO value for users so consider using the robot.txt file to prevent their indexation.

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Fix broken links on your site. Links on your site, both internal and external that results in a ‘404’ error page hurt your ranking. The spiders stop searching, report a dead end. The search engines think your website has low usability. You are solely responsible for internal links. None of these should result in a ‘404’ error page. When using external links, regularly check that they are live. (Easy tip. Keep sitemaps up to date. Tell Google about changes to your websites structure and indexing).

Conclusion

While SEO can be a vast and complicated area, you can put your website in the best position possible for high rankings. Create a solid foundation to move forward with based on the tips and information in this article.

Treat your website as something you and your business can be proud of. Provide value to your readers. Create content which is relevant to them, that they want to engage with and share.

Featured photo credit: Joe Mongan via joemongan.com

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Josh MacDonald

Internet Entrepreneur

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Last Updated on March 31, 2020

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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