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5 SEO Tips To Help Your Blog Grow In 2017

5 SEO Tips To Help Your Blog Grow In 2017

Search engine optimization is ever changing. It is essential to stay on top of your website. While the employees at Google are sworn to secrecy about the top secret algorithm, we can analyze and predict trends in search engine and web use to stay ahead of the game. SEO is much like building a wall. Each component discussed in this article is a brick. If one brick isn’t cemented into place, then the whole wall can be severely weakened. The days of skipping corners on SEO are long gone, as this article will explain.

1. Content

According to a recent study, content is still king. There’s nothing new about this. Websites with the best content get a better ranking. See for yourself. Search for any topic you want. Within the top 5 results will be a page with detailed information, a comprehensive read that explores the topic in detail, written in a way relevant to the audience.

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Review your website and look for thin content. Revise it. Add detail. Make sure it’s readable, relevant and informative. Is this something that provides value to the reader? Or a keyword heavy poorly written piece of work? Google may have previously rewarded the latter but the future (and now) rewards detailed and valuable content. There’s no reason to have a page on your site without tons of written content on it.

2. Click-through Rate

One of the major trends we’re seeing lately is the rise in the power of a high clickthrough rate. If your website receives more organic clicks than the websites that rank before it, then your website will be moved ahead of those websites. There are many ways you can increase your SERP CTR. Either you can make natural tweaks, or send more visitors to your website with any sort of industry service. Moz put CTR as one of the top 5 ranking factors, marking CTR as an undeniable factor.

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3. Backlinks

As you probably know, backlinks are crucial to SEO success. However, now the quality of the links matters more than ever. Low quality links directly to your website could result in your site being penalized, although it’s becoming more rare given the presence of negative SEO.

Google wants your website to be linked to from a diverse, range of high quality websites. Reach out to high quality websites in your niche. Continue creating high quality content that websites and businesses want to link to. It’s a marathon, not a sprint, so make sure your website is one that people want to link to.

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4. Mobile Optimization

With over half of the world’s searches now coming from mobile devices, it is essential that your website is ‘all device friendly’. iPhones, iPads, Androids, Windows Phones, Laptops, Desktops. Your website needs to be optimized to work on all of these devices. Check how it looks, tweak, check again. Do not think that simply ‘scaling down’ your website is acceptable. It needs to be mobile friendly. Responsive to the device that is being used and the person using it. (Don’t neglect mobile loading speeds).

5. Spring Cleaning

One of the less glamorous SEO tips for 2017 is to have a clean up. Your privacy policies should be condensed into one page (where appropriate), as should your terms and conditions. These pages provide no SEO value for users so consider using the robot.txt file to prevent their indexation.

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Fix broken links on your site. Links on your site, both internal and external that results in a ‘404’ error page hurt your ranking. The spiders stop searching, report a dead end. The search engines think your website has low usability. You are solely responsible for internal links. None of these should result in a ‘404’ error page. When using external links, regularly check that they are live. (Easy tip. Keep sitemaps up to date. Tell Google about changes to your websites structure and indexing).

Conclusion

While SEO can be a vast and complicated area, you can put your website in the best position possible for high rankings. Create a solid foundation to move forward with based on the tips and information in this article.

Treat your website as something you and your business can be proud of. Provide value to your readers. Create content which is relevant to them, that they want to engage with and share.

Featured photo credit: Joe Mongan via joemongan.com

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Josh MacDonald

Internet Entrepreneur

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Last Updated on August 20, 2019

How to Find New Growth Opportunities at Work

How to Find New Growth Opportunities at Work

Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up.

You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out. But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

“If you’re not moving forward, you’re moving backward.”

It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

Make a Point of Positioning Yourself as a Rising Star

As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

Employ these other useful tips to let your rising star qualities shine:

1. Promote Your Successes to Your Higher-Ups

When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

2. Cultivate Excellent Listening Skills

Listen well, and ask great questions. Realize that people love to talk about themselves.

But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

Check out these important listening skills: 13 Powerful Listening Skills to Improve Your Life at Work and at Home

3. Go to All Office Networking Events

Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

Take the Extra Step to Show Your Value to the Company

Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

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4. Show Initiative

Commit yourself to whatever task you’re given, and make a point of going above and beyond.

Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

6. Go to Every Company Meeting Prepared and Ready to Learn

A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

Accelerate Your Career Growth Opportunities

A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

Try to see yourself from your boss’s position and evaluate your promote-ability.

Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

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These qualities will place you front and center when growth opportunities arise.

Use these strategic tips to escalate your opportunities for growth:

7. Find a Mentor

With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

Not sure how to find the right mentor? Here’s How to Find a Mentor That Will Help You Succeed.

8. Map out Your Own Growth Opportunity Chart

After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

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You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

9. Set Your Professional Bar High

Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

Let integrity be the cornerstone of all your interactions with clients and co-workers.

The Bottom Line

Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

“Half of life is showing up.”

The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

Remember, your career is your business!

More About Continuous Growth

Featured photo credit: Zach Lucero via unsplash.com

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