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Snapchat IPO Follows the Facebook Playbook

Snapchat IPO Follows the Facebook Playbook

As Snapchat parent company paves the way for its initial public offering, they are mimicking the playbook from Facebook. They have beefed up their daily active users 158 million daily active users[1] versus Facebook had 438 daily active users at its launch[2] Therefore, Snapchat is learning to strike while the iron is hot, just as Facebook did during their public offering.  Facebook at the time was concerned with slower user growth of users, hence the acquisition of Instagram to expedite their user base.

Here’s what you need to know about Snapchat

Since Snapchat has grown to a strong user base, it makes perfect sense to cash in on their success versus raising even more funds for an acquisition. The IPO is rumored to launch at $25 billion dollars.  According to documents filed by Snap Inc. (Snapchat’s parent company), Snap Inc. lost $514 million in 2016 on $404 million in revenue.[3] So the time is now for their IPO, so they cash in their positive trajectory.

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Snapchat also has been increasing their revenue per user to $1.05 in the 4th quarter of 2016 (according to company filings) versus $2.41 for Facebook at the time of their launch.[4] Although it’s less per user than Facebook, it’s impressive for Snapchat to begin monetizing their users so quickly versus just focusing on user growth – another Facebook-like move. In terms of employees, Facebook had 3,200 headcount at launch, while Snap had 1,859 employees at the time of its filing.[5]

Facebook mimics back

Meanwhile, Facebook reciprocated Snapchat’s mimicking. Two years ago, Facebook was struggling to get its users to post more, so it copied Snap’s model of short video “stories,” adding in filters and writing on the screen. At the time, it took nearly twice the time to post on Facebook then Snapchat, as they felt it was alienating its younger user base. Currently Instagram, (owned by Facebook), looks a lot more like Snapchat than Twitter with the use of rich media: graphics, videos and emojis versus words.

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Is Snapchat the winner?

At this point, Snapchat is in the driver’s seat: revenue is growing, daily active users are increasing and the environment is ripe for the next hot IPO. It was the game plan that Facebook laid out in 2011, which Snapchat is following and will reap the rewards.

Baby boomers also play a part

Another key area for growth is the baby boomers, who are becoming more active on social mediums, as they might not posting selfies, they are posting from their iPads at home. With high disposable income and an aging population, they are shopping for items that are becoming necessary such as real estate for their retirement years or even electric wheelchairs, such as KD Smart Chair.

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Social media is now the norm

Social media has now become the norm and is no longer a “millennial” thing. It also is not social, but is becoming an essential promotion tool[6] for businesses. It appears that Snapchat learned from  Facebook’s as it seems to be launching a successful IPO and will lead the charge for all social mediums in 2017 and beyond.

Featured photo credit: Redd Angelo via unsplash.com

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Reference

More by this author

Tom LaVecchia

Digital Marketing, Founder of New Theory Magazine

Shocking Facts About Millennials [Infographic] Snapchat IPO Follows the Facebook Playbook Cell Phone Addiction In America – The Shocking Truth Tips To Become Self-Motivated in 2017

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Published on October 16, 2018

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

1. Aha!

    Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

    Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

    Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

    Available for Web

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    2. Asana

      Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

      Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

      Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

      Available for iOS | Android | Web

      3. Basecamp

        Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

        With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

        The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.

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        Available for iOS | Android | Web

        4. Forecast

          An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

          Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

          Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

          Available for Web

          5. Wrike

            Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

            The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.

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            Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

            Available for iOS | Android | Web

            6. Todo.vu

              Todo.vu is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

              According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

              Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

              Available for Web

              7. Flock

                Looking for a tool to simplify task management? Try out Flock.

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                Flock comes with enhanced goal tracking and additional features like instant messaging.

                Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                Available for iOS | Android | Web

                Conclusion

                Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                Featured photo credit: Alvaro Reyes via unsplash.com

                Reference

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