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Snapchat IPO Follows the Facebook Playbook

Snapchat IPO Follows the Facebook Playbook

As Snapchat parent company paves the way for its initial public offering, they are mimicking the playbook from Facebook. They have beefed up their daily active users 158 million daily active users[1] versus Facebook had 438 daily active users at its launch[2] Therefore, Snapchat is learning to strike while the iron is hot, just as Facebook did during their public offering.  Facebook at the time was concerned with slower user growth of users, hence the acquisition of Instagram to expedite their user base.

Here’s what you need to know about Snapchat

Since Snapchat has grown to a strong user base, it makes perfect sense to cash in on their success versus raising even more funds for an acquisition. The IPO is rumored to launch at $25 billion dollars.  According to documents filed by Snap Inc. (Snapchat’s parent company), Snap Inc. lost $514 million in 2016 on $404 million in revenue.[3] So the time is now for their IPO, so they cash in their positive trajectory.

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Snapchat also has been increasing their revenue per user to $1.05 in the 4th quarter of 2016 (according to company filings) versus $2.41 for Facebook at the time of their launch.[4] Although it’s less per user than Facebook, it’s impressive for Snapchat to begin monetizing their users so quickly versus just focusing on user growth – another Facebook-like move. In terms of employees, Facebook had 3,200 headcount at launch, while Snap had 1,859 employees at the time of its filing.[5]

Facebook mimics back

Meanwhile, Facebook reciprocated Snapchat’s mimicking. Two years ago, Facebook was struggling to get its users to post more, so it copied Snap’s model of short video “stories,” adding in filters and writing on the screen. At the time, it took nearly twice the time to post on Facebook then Snapchat, as they felt it was alienating its younger user base. Currently Instagram, (owned by Facebook), looks a lot more like Snapchat than Twitter with the use of rich media: graphics, videos and emojis versus words.

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Is Snapchat the winner?

At this point, Snapchat is in the driver’s seat: revenue is growing, daily active users are increasing and the environment is ripe for the next hot IPO. It was the game plan that Facebook laid out in 2011, which Snapchat is following and will reap the rewards.

Baby boomers also play a part

Another key area for growth is the baby boomers, who are becoming more active on social mediums, as they might not posting selfies, they are posting from their iPads at home. With high disposable income and an aging population, they are shopping for items that are becoming necessary such as real estate for their retirement years or even electric wheelchairs, such as KD Smart Chair.

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Social media is now the norm

Social media has now become the norm and is no longer a “millennial” thing. It also is not social, but is becoming an essential promotion tool[6] for businesses. It appears that Snapchat learned from  Facebook’s as it seems to be launching a successful IPO and will lead the charge for all social mediums in 2017 and beyond.

Featured photo credit: Redd Angelo via unsplash.com

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Reference

More by this author

Tom LaVecchia

Digital Marketing, Founder of New Theory Magazine

Shocking Facts About Millennials [Infographic] Snapchat IPO Follows the Facebook Playbook Cell Phone Addiction In America – The Shocking Truth Tips To Become Self-Motivated in 2017

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Last Updated on January 13, 2020

11 Brain Training Apps to Train Your Mind and Improve Memory

11 Brain Training Apps to Train Your Mind and Improve Memory

Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

1. Lumosity

This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

Free of trial. $15 per month for the full version.

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Luminosity Mind training apps-Lifehack

    2. Fit Brains Trainer

    This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

    Free.

    Fit Brains Trainer Mind training apps-Lifehack

      3. CogniFit Brain Fitness

      Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

      First four games free, then $13 a month.

      cognifit-Mind Training Apps-Lifehack

        4. Brain Fitness Pro

        The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

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        Buy for $3.99.

        5. Happify

        If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

        Free to use.

        Happify-Mind Training Apps-Lifehack

          6. Clockwork Brain

          You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

          Free.

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          Clockwork Trsin-Mind Training Apps-Lifehack

            7. ReliefLink

            Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

            Relief Link - Mind Training Apps - Lifehack

              8. Eidetic

              Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

              Eidetic - Mind Training Apps - Lifehack

                9. Braingle

                Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                Free.

                Briangle- Mind Training Apps-LIfehack

                  10. Not The Hole Story

                  If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

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                  Free.

                  Not the hole story - Mind Training Apps - Lifehack

                    11. Personal Zen

                    This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                    Free.

                    personal zen- mind training apps - lifehack

                      More to Boost Your Brain Power

                      Featured photo credit: NeONBRAND via unsplash.com

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