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Lessons From Candy Crush

Lessons From Candy Crush

I will admit the fact candy crush has impacted my life positively, and am now addicted to it that I cannot get through days of the week without playing a little Candy Crush. In my defense, it’s one of the simplest ways to make long subway rides in Manhattan bearable! The other day, though, I was quite amazed on what Candy Crush taught me about succeeding in business.

As I keep on playing the level, I noticed my mindset swing into the belief that I was going to win the round, and I eventually I did! As I thought about what happened, here are the business success tips that came into my mind as I played the game:

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1. Always formulate Goals.

The first thing is that each level of Candy Crush has a goal. You must do things like make striped candies, create color bombs, or drop fruit down to to the screen. You must have a goal to accomplish to move to the next level. Do you get that? As an entrepreneur, you need to formulate goals for yourself. And, when you might have achieved those goals, you get to move on to the next challenge that is ahead. That new challenge will help you to set new goals. Those new targets may have something in common with the old ones, or they may be entirely different. Always know which “game” you are playing, and the rules to win that game, and stay with them.

2. The focus is the Only Way to Success.

On some Candy Crush levels, as of this article, I am only on level 230. I have found this helpful as to how simple it is to make striped candies and color bombs, and I get caught up in seeking out these combinations or avoiding a bomb. Then, I realize I have gotten completely distracted from the goal of the level I’m on. In fact, I don’t need striped candies, or the bomb has more turns to explode than moves I have left in the round, so exploring them doesn’t matter to the goal. In your business, once you have set a goal, you need to focus on it. Activities you do on a daily basis need to align with that goal. You need to quickly call yourself out when you are doing anything that distracts you from that goal (unless, of course, you are taking a break to allow yourself to recharge).

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3. Believe You Can Succeed, and Don’t Quit.

I have played some levels of Candy Crush for what seems so long I go to the walkthrough cheats. Often, I learn that the strategy I am using is the right one; it’s just not paying off for me. I return to the level, frustrated, and wondering if I will be able to make it this time. If I have the mindset that the level is just not winnable, I usually lose. The other day, though, I stared at the game board, and I realized I CAN win. Candy crush. I just knew with absolute certainty that this was a challenge I was prepared to meet. It was uncanny; everything came into focus – the goal of the level, where I was on the success meter, and what I needed to do to meet the target. I mentally knew I was going to win, and I did! There was some logic, some luck, and a core belief in my capabilities.

All of these things are vital to your success as a business owner. First, the going gets tough. There will be days, as a “business-on-the-side” owner that you debate whether you will ever be able to do your business full time. Full-time business owners, you will have ups and downs, and in a down moment, you have to make the decision to stay in the game. All of this takes a strong belief in yourself.

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4. Accepting Help is OK.

Every day I turn the Candy Crush Booster Wheel and get an excellent treat I can use to make a level simpler or to help me win a level versus repeat it. I often talk myself out of using these boosters because I feel I should be able to do this by myself. It’s just a principle thing – like I’m saying I am less capable if I use one of these boosters. Well, what about your business? Just where are you turning down help? It could be due to cost, but make sure it’s not because you believe you have to do everything yourself. That’s just nonsense, and will guarantee failure, because there aren’t enough hours in a day for you to do it all yourself AND make money. Help is within your reach, and it’s OK to use it.

5. Believe in Abundance.

The other reason I have caught myself avoiding to use a booster is I might run out. Isn’t it ironic? Every day we get a new booster, and I’m worried that I’m going to run out. At any moment in our businesses, we may have a small financial crisis. If you look around, although, money could be everywhere. The fact that it is not in your bank account now does not mean it will not be there. You have to believe in the flow of money and that there is always more out there that you can attract.

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Featured photo credit: Game Revolution via media.gamerevolution.com

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Lessons From Candy Crush

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Last Updated on June 6, 2019

Science Says Silence Is Much More Important To Our Brains Than We Think

Science Says Silence Is Much More Important To Our Brains Than We Think

In 2011, the Finnish Tourist Board ran a campaign that used silence as a marketing ‘product’. They sought to entice people to visit Finland and experience the beauty of this silent land. They released a series of photographs of single figures in the nature and used the slogan “Silence, Please”. A tag line was added by Simon Anholt, an international country branding consultant, “No talking, but action.”

Eva Kiviranta the manager of the social media for VisitFinland.com said: “We decided, instead of saying that it’s really empty and really quiet and nobody is talking about anything here, let’s embrace it and make it a good thing”.

Finland may be on to something very big. You could be seeing the very beginnings of using silence as a selling point as silence may be becoming more and more attractive. As the world around becomes increasingly loud and cluttered you may find yourself seeking out the reprieve that silent places and silence have to offer. This may be a wise move as studies are showing that silence is much more important to your brains than you might think.

Regenerated brain cells may be just a matter of silence.

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     A 2013 study on mice published in the journal Brain, Structure and Function used differed types of noise and silence and monitored the effect the sound and silence had on the brains of the mice.[1] The silence was intended to be the control in the study but what they found was surprising. The scientists discovered that when the mice were exposed to two hours of silence per day they developed new cells in the hippocampus. The hippocampus is a region of the brain associated with memory, emotion and learning.

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    The growth of new cells in the brain does not necessarily translate to tangible health benefits. However, in this instance, researcher Imke Kirste says that the cells appeared to become functioning neurons.

    “We saw that silence is really helping the new generated cells to differentiate into neurons, and integrate into the system.”

    In this sense silence can quite literally grow your brain.

    The brain is actively internalizing and evaluating information during silence

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      A 2001 study defined a “default mode” of brain function that showed that even when the brain was “resting” it was perpetually active internalizing and evaluating information.

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      Follow-up research found that the default mode is also used during the process of self-reflection. In 2013, in Frontiers in Human Neuroscience, Joseph Moran et al. wrote, the brain’s default mode network “is observed most closely during the psychological task of reflecting on one’s personalities and characteristics (self-reflection), rather than during self-recognition, thinking of the self-concept, or thinking about self-esteem, for example.

      “When the brain rests it is able to integrate internal and external information into “a conscious workspace,” said Moran and colleagues.

      When you are not distracted by noise or goal-orientated tasks, there appears to be a quiet time that allows your conscious workspace to process things. During these periods of silence, your brain has the freedom it needs to discover its place in your internal and external world.

      The default mode helps you think about profound things in an imaginative way.

      As Herman Melville once wrote,[2]

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      “All profound things and emotions of things are preceded and attended by silence.”

      Silence relieves stress and tension.

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        It has been found that noise can have a pronounced physical effect on our brains resulting in elevated levels of stress hormones. The sound waves reach the brain as electrical signals via the ear. The body reacts to these signals even if it is sleeping. It is thought that the amygdalae (located in the temporal lobes of the brain) which is associated with memory formation and emotion is activated and this causes a release of stress hormones. If you live in a consistently noisy environment that you are likely to experience chronically elevated levels of stress hormones.

        A study that was published in 2002 in Psychological Science (Vol. 13, No. 9) examined the effects that the relocation of Munich’s airport had on children’s health and cognition. Gary W. Evans, a professor of human ecology at Cornell University notes that children who are exposed to noise develop a stress response that causes them to ignore the noise. What is of interest is that these children not only ignored harmful stimuli they also ignored stimuli that they should be paying attention to such as speech. 

        “This study is among the strongest, probably the most definitive proof that noise – even at levels that do not produce any hearing damage – causes stress and is harmful to humans,” Evans says.[3]

        Silence seems to have the opposite effect of the brain to noise. While noise may cause stress and tension silence releases tension in the brain and body. A study published in the journal Heart discovered that two minutes of silence can prove to be even more relaxing than listening to “relaxing” music. They based these findings of changes they noticed in blood pressure and blood circulation in the brain.[4]

        Silence replenishes our cognitive resources.

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          The effect that noise pollution can have on cognitive task performance has been extensively studied. It has been found that noise harms task performance at work and school. It can also be the cause of decreased motivation and an increase in error making.  The cognitive functions most strongly affected by noise are reading attention, memory and problem solving.

          Studies have also concluded that children exposed to households or classrooms near airplane flight paths, railways or highways have lower reading scores and are slower in their development of cognitive and language skills.

          But it is not all bad news. It is possible for the brain to restore its finite cognitive resources. According to the attention restoration theory when you are in an environment with lower levels of sensory input the brain can ‘recover’ some of its cognitive abilities. In silence the brain is able to let down its sensory guard and restore some of what has been ‘lost’ through excess noise.[5]

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          Summation

          Traveling to Finland may just well be on your list of things to do. There you may find the silence you need to help your brain. Or, if Finland is a bit out of reach for now, you could simply take a quiet walk in a peaceful place in your neighborhood. This might prove to do you and your brain a world of good.

          Featured photo credit: Angelina Litvin via unsplash.com

          Reference

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