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Generate Remarkable Leads With These 10 Outstanding Tools

Generate Remarkable Leads With These 10 Outstanding Tools

Who doesn’t love leads? We all do, and want to leave no stone unturned in generating them. Leads are your prospective customers and buyers, and if the cards are played right, they can soon turn prospective clients into your regular customers.

But, as expected, generating leads is not as easy as it seems. However, lead generation is not as tough too with the help of the right tools and resources by your side. There are lots of lead generating tools available on the market today that claim to provide the best tools: the use of high-end bots, analytics and optimization strategies, etc. However, you can’t just opt for any random tool; that’s when we thought of the idea of compiling the best lead generating tools that you can rely on.

1. Leadformly

This is a well-known lead generation tool, which was launched into the markets in May 2016. It is known to provide well-optimized, intelligent and intuitive forms designed with the sole aim of generating leads. Leadformly gives its users the chance to choose from a number of pre-optimized form templates and embeds them in their landing page after customization. You can retrieve the data about your leads later whenever you wish and put in your efforts at exactly the right places to ensure that you have maximum conversion rates.

Pricing

With a starting package value of $49 per month, they are sure to provide 250 leads. If you are willing to pay more, you can get more than 100,000 leads per month with their team package. (Make sure to check out their webinar regarding the package updates.)

2. Found.ly

The best feature about found.ly as a lead generation tool is that it can save time considerably. It makes sure that you have a quick and simple tool[1] at your fingertips that can work wonders and bring to you a number of leads. It works by pulling prospect information from websites and social media networks like Twitter and LinkedIn, and fetches crucial contact info like name, email and job titles of prospect leads. It can further help you in sending personalized follow-ups along with email tracking and smart automation.

Pricing

Found.ly is currently in its beta stage and might have a few issues that need to be taken care of, but overall it does convert leads efficiently. Moreover, it would be a smart idea to request early access of this tool and reap some of its benefits.

3. Ringostat

Phone calls still remain a great way to convert leads and Ringostat is the tool that effectively makes use of calling to convert queries into sales.[2] It claims to increase the conversion rates of a particular site to as much as 50% of its original rates. Phone calls are said to be more effective than emails, chatbots, forms and social media in terms of conversion of leads, and this is what Ringostat focuses on. It helps businesses by tracking calls from their websites and thereby increasing the sales. Besides call tracking, it provides a fully customizable web interface for call agents in the form of cloud-based PBX. Furthermore, it also helps businesses by allowing them to keep an eye on their agents’ performance through call monitoring.

Pricing

Ringostat doesn’t cost that much and is easily available at just $50/month for small businesses with 5 connected numbers and 50-call forwarding schemes along with a 14-day free trial. Its other version is perfect for medium-sized businesses and is available for $75/month for 10 connected numbers and 50 call-forwarding schemes. For a large scale enterprise, it is highly recommended to go for its enterprise version that costs $200/month and gives you 50 connected numbers along with 50 call-forwarding schemes. Overall, Ringostat can be easily integrated with all popular services and businesses that can buy more connected numbers in addition to what is provided by their plan for additional costs.

4. LeadGenius

LeadGenius works on a whole different level. It makes use of various methods to generate leads that are better and more powerful than others. It does not just aim at generating a huge number of leads, but makes sure that the generated leads are fruitful and worthwhile for the future.

It does so by mapping your target market through human intelligence tools that scraps over 40M commercial websites, business directories, and social networks to fetch leads.

LeadGenius generates leads in 4 phases:

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a) Targeting
The tool extracts the related contact information of multiple roles from your key accounts.

b) Building
The targeted audiences are extracted and then fed to marketing automation records and CRM with custom data points.

c) Engaging
The tool leaves no stone unturned in engaging your prospective leads by sending personalized emails to key decision makers at multiple accounts.

d) Measuring
It lets you track and measure your campaign results and engagement analytics across various accounts.

Pricing

LeadGenius has three pricing models:

a) Perpetual License
If you are looking to have a licensed version of the software, which you can install at your premises, this is the pricing model you need to go for. Here, you’re required to pay an upfront fee in order to own the software. This upfront cost is inclusive of installation, integration, and customization with existing applications along with the license fee.

b) Software-As-A-Service
Here, you can access the software over the Internet. Payment can be provided either on a subscription basis or on a per-user basis.

c) Commercial Open Source
This is the free version of the tool where you don’t need to pay anything to enjoy the services.

On average, LeadGenius starts from $2,999 per user/month.

5. Unbounce

With Unbounce, you can create effective landing pages for your website easily that will increase the conversion rates of your business. Even if it is your first time in designing a landing page, you can do it with flair and ease with the highly user-friendly interface of the platform. This tool guides you conveniently through the process of creating a powerful landing page with the aim of generating leads.[3] All this can be done by anyone, even without the professional knowledge.

Pricing

The plans start at $49/month for entrepreneurs and new businesses, $99/month for small businesses, $199/month for agencies and marketing teams and $499/month for large enterprises.

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6. Engageform

Looking for a tool in which you can create surveys, quizzes, polls and forms on the go without doing much? Engageform is the tool you need. It not only helps you in engaging leads through the quick generation of polls and quizzes; it further helps you in engaging audiences, driving social media traffic to your website, and further helps you win by allowing you to collect feedback from your customers.

The quizzes, polls, and surveys built through Engageform are responsive and come with an easy-to-use interface that makes the sharing of quizzes easy. Engageform also helps you engage your customers by allowing you to share interactive content on the go, thereby winning you new fans every day.

Pricing

Engageform has four pricing models: starter, basic, standard and pro.

Starter plan is free and gives you access to unlimited Engageforms, questions, and engagements along with 4 screens branding. It has view and export responses limited to 10 per month.

Basic plan starts at $25/month and gives you email support and custom links in addition to the basic plan amenities. It further gives you 1,000 view and export responses per month.

Standard plan is available at $75/month and gives you custom branding and integration options along with 10,000 views and export responses per month.

Pro plan is the best that you can get at $175/month, with 50,000 view and export responses per month along with the luxury of priority email support.

7. Marketo

Marketo is a marketing automation software for companies, which has proved to be one of the most powerful tools for marketing in today’s scenario. This is basically a five-way tool. It generates leads, promotes your products and services through mobile marketing, email marketing, customer-based marketing and consumer marketing.

Marketo helps you generate leads by driving top-of-funnel traffic to your website through various outbound and inbound programs. The traffic it obtains is then converted into leads through appealing landing forms and engaging progressive forms. The process of obtaining leads is a robust process that is nurtured through properly personalized campaigns, thus ensuring that only high-quality leads are fetched, resulting into a greater return on investment (ROI). The tool further helps you win through its various tracking and reporting tools that help you analyze your success.

Pricing

The pricing plans of Marketo are based upon the number of contacts you look forward to market to. There are four plans: basic, pro, elite and tailored plans.

Basic plan would give you access to a marketing calendar, campaign dashboards and reports, A/B testing, customer engagement engine, lead forms and the likes.

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Pro plan would give you all the benefits of the basic plan in addition to digital ads, API integrations, program and campaign analysis and others.

Elite plan further gives you the success path analyzer, report builder, anonymous retargeting and the likes.

If you are an enterprise, you can get your own plan tailored plan in accordance with your needs and specifications by talking with their customer support executive.

8. Segment.io

If you have multiple teams and you need to keep them all running and onboard for your business to run smoothly, Segment.io is just the right tool you should be looking at. Segment.io allows you to collect data from any platform and you can send it to others via mobile, server, cloud apps and the web.

Here, the customer data is captured at every single instance; it is accessible by one and all of the employee team, from any department whenever required. This tool can be used effectively to convert the leads; this can be done by any segment of your employee team through the use of proper tactics.

This open source software is available in two versions: developer and team. But before we dive deeper into the pricing plans, let’s have a look on basic terminology used in explaining the plans:

The term “source” refers to any data that has been sent to Segment.io either from the mobile app, website or cloud service. The “warehouse” is a system that will load your server, mobile or the web through user data without asking you to code. The “seat” is the technical term used to refer to a number of users who can access a Segment.io account. “MTU” stands for monthly tracked users, which is the sum of users that access the product in a month, including logged-in and anonymous users.

Pricing

Coming back to pricing, the developer version is a free plan that gives you access to unlimited integrations – 1 source limit, 1 seat limit and 1 warehouse limit with 1 sync per day. This plan is limited to 1,000MTUs/month.

Team version gives you access to unlimited integrations, 7 seats, 2 syncs a day and 1 warehouse limit for $10/1000 MTUs.

Business version is an annual contract that grants you unlimited integrations, sources, warehouses, seats along with data replay and alerting. This plan can be custom made by contacting their customer support.

9. AWeber

AWeber is an email marketing tool that is efficient in generating online audiences in no time with minimum effort. This takes into account the fact that it is easier to strike a conversation with the audience and reach out to them in the form of emails. The business personnel can talk to their customers and provide them with the necessary information via emails. If you are an online entrepreneur and your business mostly runs online, then it is extremely important that you have an email list of your customers ready for use.

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AWeber makes use of this email list itself and further extracts email addresses from other mediums like when a customer makes a purchase and the likes, and in turn, promotes your business by generating leads effectively. AWeber allows you to easily generate opt-in forms that would leave no stone unturned in impressing and thereby converting customers. All you need to do is to sync up your self-designed form with AWeber.

Pricing

AWeber can be integrated with Facebook, WordPress, PayPal and LeadPages for better email automation. It costs you $19/month for 500 subscribers, $29/month for subscribers between 501 and 2,500, $49/month for 5,000 subscribers, $69 for 10,000 subscribers and $149/month for 25,000 subscribers.

10. Yoast

SEO (Search Engine Optimization) is a great way to generate leads by ranking first in search engine results pages online. By being keyword specific, businesses can generate more business and be able to reach out to a larger number of people. This is achieved best through Yoast, which is an optimum SEO plugin tool for your website.

You can use Yoast and check the ‘SEO Score’ of a particular page on your website. By being keyword specific and having the right number of keywords in the right places, you can ensure that your website is ranked higher in most search engines. And if you do it right, you can reap a huge number of visitors to your website, who in turn might be your customers.

Pricing

The Yoast SEO plugin is available for free. However, if you intend to have technical support from them, you can opt for Yoast SEO premium version.

Social Media – Another key to generate leads

There are more than 2.34 billion social network users worldwide,[4] so this is an obvious way of targeting social media, helping to generate huge amounts of leads. Here are a few platforms that you can target based on your audiences and type of services you offer:

  • Facebook

As many as one billion people reside on Facebook.[5] If you wish to connect with such a huge customer base, all you need to do is spend a few bucks on an ad campaign for your company. As compared to other channels, like AdWords, Facebook ads are minimal and affordable. You can run contests or offer free stuff as well as incorporate other strategies on Facebook to generate leads conveniently.

  • Twitter

Twitter is another great platform where you target a huge customer base. You can connect with a large number of customers in a short span of time through the use of effective Twitter strategies. Twitter cards can be used in a judicious and effective manner to generate leads and reach out to people. Twitter cards resemble Facebook ads in a lot of ways and are used to attract people. You can also run live events to further enhance your reach.

  • LinkedIn

Unlike Facebook and Twitter, LinkedIn is a platform where a huge number of like-minded professionals connect with each other. If you are starting a new business and want to reach out to a number of professionals and career-oriented people, LinkedIn is the way to go. This is because the professionals of a particular field on LinkedIn are clustered together and thus becomes easier for business owners to choose their target audience to pitch their products and services to.

Marketing has never been easy; it just got smarter! When you are running a business online, you need to reap the benefits in all possible ways from a range of tools available at your disposal.

How many of the above-mentioned tools have you had your hands on? What was your experience with them? Let us know!

Featured photo credit: bluemoonrecruitment via bluemoonrecruitment.co.uk

Reference

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Published on November 9, 2018

How to Improve Your Computer Skills to Get Ahead in Your Career

How to Improve Your Computer Skills to Get Ahead in Your Career

Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.

Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.

So, are you ready? Here we begin.

6 Most-In Demand Computer Skills This Year (and Beyond)

When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-

1. Spreadsheets and Databases

Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.

To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.

In other words, you need to have an expertise at working with:

  • Microsoft Excel
  • Microsoft Access
  • Statistics
  • Data Analytics
  • Adobe Campaign
  • Quickbooks
  • XML Database management system
  • Filemaker Pro
  • MATLAB
  • Hive
  • FORTRAN
  • RDBMS (Relational Database Management System)
  • SAS

2. Social Media, Email, and Blogging

Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.

Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:

  • Content Management System (CMS)
  • Google Analytics
  • Cascading Style Sheets (CSS)
  • Email Marketing
  • Web Page Design
  • WordPress
  • Digital Media
  • Search Engine Optimization (SEO)
  • Campaign Management Software

3. Graphic Design and Word Processing

A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • AutoCAD
  • CorelDRAW
  • Microsoft Visual Studio
  • Maya
  • Microsoft Word
  • Microsoft Publisher
  • Operating Digital Cameras

4. Software and Hardware Design and Development

The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.

To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:

  • HTML
  • C/C++
  • Java
  • Python
  • XML
  • UI/UX
  • LINUX
  • CISC and RISC architecture
  • Embedded Processor Hardware Design
  • Memory Management
  • PCB Layout
  • SQL

5. IT Troubleshooting

Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.

So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:

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  • Backup management
  • Diagnostics
  • End User support
  • Client-Server management
  • Installation and configuration
  • Issue tracking system (ITS)
  • System administration
  • Tech support

6. Enterprise Systems

Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.

Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.

The Roadmap to Excel Your Computer Skills

Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.

Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.

Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:

1. Become a Spreadsheet and Database Ninja

a. Microsoft Excel Training Online Course – Basic & Advanced

Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.

Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.

b. Excel- Online Courses, Classes, Training, Tutorials on Lynda

This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.

c. SQL & Database Design A-Z™: Learn MS SQL Server + PostgreSQL

Build a successful career in the data analytics world with this online course.

Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.

2. Rule the Social Media World

a. Free Social Media Course by HubSpot

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Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.

From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.

b. Write Professional Emails in English by Coursera

This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.

c. Ninja Writing: The Four Levels of Writing Mastery

Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.

Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.

3. Launch Your Own Software or Hardware Equipment

a. Hardware and Software Courses by Coursera

From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.

b. Free Software and Web Development Certifications Online by Alison

Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.

The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.

c. Free Online Software Development and MOOCs Course by Class Central

The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.

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4. Live and Breathe Creativity

a. Udemy: Introduction to Graphic Design

It is a top-rated program for the new learners and designers to explore the Graphic Design world.

From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.

b. Canva Design School

From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.

c. Microsoft Word – Basic & Advanced

62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.

d. Microsoft Office: Word, Excel and Access Productivity Bundle

The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.

Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.

5. Raise Your Reflexes to IT Troubleshooting

a. IT Troubleshooting Skill Training by Udemy

IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.

It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.

b. IT Help Desk Online Course on Lynda

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The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.

Mobile Apps and Websites to Enhance Computer Skills

The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:

  • Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
  • Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
  • Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
  • eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
  • Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
  • GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
  • QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.

Bonus: Tips to Accelerate Your Approach For a Better Career Ahead

Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:

1. Practice, Practice, Practice

It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.

Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.

2. Work on Your Efficiency

Remembering what you learned is not enough; practice to enhance those skills to do better.

For example, if you take around 50 minutes to create a design, target for 40 minutes.

3. Look for Shortcuts

Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.

4. Apply for an Internship

Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.

By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:

How to Start Over and Reboot Your Life When It Seems Too Late

The Bottom Line

Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.

So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.

Featured photo credit: Glenn Carstens-Peters via unsplash.com

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