Who doesn’t love leads? We all do, and want to leave no stone unturned in generating them. Leads are your prospective customers and buyers, and if the cards are played right, they can soon turn prospective clients into your regular customers.
But, as expected, generating leads is not as easy as it seems. However, lead generation is not as tough too with the help of the right tools and resources by your side. There are lots of lead generating tools available on the market today that claim to provide the best tools: the use of high-end bots, analytics and optimization strategies, etc. However, you can’t just opt for any random tool; that’s when we thought of the idea of compiling the best lead generating tools that you can rely on.
This is a well-known lead generation tool, which was launched into the markets in May 2016. It is known to provide well-optimized, intelligent and intuitive forms designed with the sole aim of generating leads. Leadformly gives its users the chance to choose from a number of pre-optimized form templates and embeds them in their landing page after customization. You can retrieve the data about your leads later whenever you wish and put in your efforts at exactly the right places to ensure that you have maximum conversion rates.
With a starting package value of $49 per month, they are sure to provide 250 leads. If you are willing to pay more, you can get more than 100,000 leads per month with their team package. (Make sure to check out their webinar regarding the package updates.)
The best feature about found.ly as a lead generation tool is that it can save time considerably. It makes sure that you have a quick and simple tool at your fingertips that can work wonders and bring to you a number of leads. It works by pulling prospect information from websites and social media networks like Twitter and LinkedIn, and fetches crucial contact info like name, email and job titles of prospect leads. It can further help you in sending personalized follow-ups along with email tracking and smart automation.
Found.ly is currently in its beta stage and might have a few issues that need to be taken care of, but overall it does convert leads efficiently. Moreover, it would be a smart idea to request early access of this tool and reap some of its benefits.
Phone calls still remain a great way to convert leads and Ringostat is the tool that effectively makes use of calling to convert queries into sales. It claims to increase the conversion rates of a particular site to as much as 50% of its original rates. Phone calls are said to be more effective than emails, chatbots, forms and social media in terms of conversion of leads, and this is what Ringostat focuses on. It helps businesses by tracking calls from their websites and thereby increasing the sales. Besides call tracking, it provides a fully customizable web interface for call agents in the form of cloud-based PBX. Furthermore, it also helps businesses by allowing them to keep an eye on their agents’ performance through call monitoring.
Ringostat doesn’t cost that much and is easily available at just $50/month for small businesses with 5 connected numbers and 50-call forwarding schemes along with a 14-day free trial. Its other version is perfect for medium-sized businesses and is available for $75/month for 10 connected numbers and 50 call-forwarding schemes. For a large scale enterprise, it is highly recommended to go for its enterprise version that costs $200/month and gives you 50 connected numbers along with 50 call-forwarding schemes. Overall, Ringostat can be easily integrated with all popular services and businesses that can buy more connected numbers in addition to what is provided by their plan for additional costs.
LeadGenius works on a whole different level. It makes use of various methods to generate leads that are better and more powerful than others. It does not just aim at generating a huge number of leads, but makes sure that the generated leads are fruitful and worthwhile for the future.
It does so by mapping your target market through human intelligence tools that scraps over 40M commercial websites, business directories, and social networks to fetch leads.
LeadGenius generates leads in 4 phases:
The tool extracts the related contact information of multiple roles from your key accounts.
The targeted audiences are extracted and then fed to marketing automation records and CRM with custom data points.
The tool leaves no stone unturned in engaging your prospective leads by sending personalized emails to key decision makers at multiple accounts.
It lets you track and measure your campaign results and engagement analytics across various accounts.
LeadGenius has three pricing models:
a) Perpetual License
If you are looking to have a licensed version of the software, which you can install at your premises, this is the pricing model you need to go for. Here, you’re required to pay an upfront fee in order to own the software. This upfront cost is inclusive of installation, integration, and customization with existing applications along with the license fee.
Here, you can access the software over the Internet. Payment can be provided either on a subscription basis or on a per-user basis.
c) Commercial Open Source
This is the free version of the tool where you don’t need to pay anything to enjoy the services.
On average, LeadGenius starts from $2,999 per user/month.
With Unbounce, you can create effective landing pages for your website easily that will increase the conversion rates of your business. Even if it is your first time in designing a landing page, you can do it with flair and ease with the highly user-friendly interface of the platform. This tool guides you conveniently through the process of creating a powerful landing page with the aim of generating leads. All this can be done by anyone, even without the professional knowledge.
The plans start at $49/month for entrepreneurs and new businesses, $99/month for small businesses, $199/month for agencies and marketing teams and $499/month for large enterprises.
Looking for a tool in which you can create surveys, quizzes, polls and forms on the go without doing much? Engageform is the tool you need. It not only helps you in engaging leads through the quick generation of polls and quizzes; it further helps you in engaging audiences, driving social media traffic to your website, and further helps you win by allowing you to collect feedback from your customers.
The quizzes, polls, and surveys built through Engageform are responsive and come with an easy-to-use interface that makes the sharing of quizzes easy. Engageform also helps you engage your customers by allowing you to share interactive content on the go, thereby winning you new fans every day.
Engageform has four pricing models: starter, basic, standard and pro.
Starter plan is free and gives you access to unlimited Engageforms, questions, and engagements along with 4 screens branding. It has view and export responses limited to 10 per month.
Basic plan starts at $25/month and gives you email support and custom links in addition to the basic plan amenities. It further gives you 1,000 view and export responses per month.
Standard plan is available at $75/month and gives you custom branding and integration options along with 10,000 views and export responses per month.
Pro plan is the best that you can get at $175/month, with 50,000 view and export responses per month along with the luxury of priority email support.
Marketo is a marketing automation software for companies, which has proved to be one of the most powerful tools for marketing in today’s scenario. This is basically a five-way tool. It generates leads, promotes your products and services through mobile marketing, email marketing, customer-based marketing and consumer marketing.
Marketo helps you generate leads by driving top-of-funnel traffic to your website through various outbound and inbound programs. The traffic it obtains is then converted into leads through appealing landing forms and engaging progressive forms. The process of obtaining leads is a robust process that is nurtured through properly personalized campaigns, thus ensuring that only high-quality leads are fetched, resulting into a greater return on investment (ROI). The tool further helps you win through its various tracking and reporting tools that help you analyze your success.
The pricing plans of Marketo are based upon the number of contacts you look forward to market to. There are four plans: basic, pro, elite and tailored plans.
Basic plan would give you access to a marketing calendar, campaign dashboards and reports, A/B testing, customer engagement engine, lead forms and the likes.
Pro plan would give you all the benefits of the basic plan in addition to digital ads, API integrations, program and campaign analysis and others.
Elite plan further gives you the success path analyzer, report builder, anonymous retargeting and the likes.
If you are an enterprise, you can get your own plan tailored plan in accordance with your needs and specifications by talking with their customer support executive.
If you have multiple teams and you need to keep them all running and onboard for your business to run smoothly, Segment.io is just the right tool you should be looking at. Segment.io allows you to collect data from any platform and you can send it to others via mobile, server, cloud apps and the web.
Here, the customer data is captured at every single instance; it is accessible by one and all of the employee team, from any department whenever required. This tool can be used effectively to convert the leads; this can be done by any segment of your employee team through the use of proper tactics.
This open source software is available in two versions: developer and team. But before we dive deeper into the pricing plans, let’s have a look on basic terminology used in explaining the plans:
The term “source” refers to any data that has been sent to Segment.io either from the mobile app, website or cloud service. The “warehouse” is a system that will load your server, mobile or the web through user data without asking you to code. The “seat” is the technical term used to refer to a number of users who can access a Segment.io account. “MTU” stands for monthly tracked users, which is the sum of users that access the product in a month, including logged-in and anonymous users.
Coming back to pricing, the developer version is a free plan that gives you access to unlimited integrations – 1 source limit, 1 seat limit and 1 warehouse limit with 1 sync per day. This plan is limited to 1,000MTUs/month.
Team version gives you access to unlimited integrations, 7 seats, 2 syncs a day and 1 warehouse limit for $10/1000 MTUs.
Business version is an annual contract that grants you unlimited integrations, sources, warehouses, seats along with data replay and alerting. This plan can be custom made by contacting their customer support.
AWeber is an email marketing tool that is efficient in generating online audiences in no time with minimum effort. This takes into account the fact that it is easier to strike a conversation with the audience and reach out to them in the form of emails. The business personnel can talk to their customers and provide them with the necessary information via emails. If you are an online entrepreneur and your business mostly runs online, then it is extremely important that you have an email list of your customers ready for use.
AWeber makes use of this email list itself and further extracts email addresses from other mediums like when a customer makes a purchase and the likes, and in turn, promotes your business by generating leads effectively. AWeber allows you to easily generate opt-in forms that would leave no stone unturned in impressing and thereby converting customers. All you need to do is to sync up your self-designed form with AWeber.
AWeber can be integrated with Facebook, WordPress, PayPal and LeadPages for better email automation. It costs you $19/month for 500 subscribers, $29/month for subscribers between 501 and 2,500, $49/month for 5,000 subscribers, $69 for 10,000 subscribers and $149/month for 25,000 subscribers.
SEO (Search Engine Optimization) is a great way to generate leads by ranking first in search engine results pages online. By being keyword specific, businesses can generate more business and be able to reach out to a larger number of people. This is achieved best through Yoast, which is an optimum SEO plugin tool for your website.
You can use Yoast and check the ‘SEO Score’ of a particular page on your website. By being keyword specific and having the right number of keywords in the right places, you can ensure that your website is ranked higher in most search engines. And if you do it right, you can reap a huge number of visitors to your website, who in turn might be your customers.
The Yoast SEO plugin is available for free. However, if you intend to have technical support from them, you can opt for Yoast SEO premium version.
Social Media – Another key to generate leads
There are more than 2.34 billion social network users worldwide, so this is an obvious way of targeting social media, helping to generate huge amounts of leads. Here are a few platforms that you can target based on your audiences and type of services you offer:
As many as one billion people reside on Facebook. If you wish to connect with such a huge customer base, all you need to do is spend a few bucks on an ad campaign for your company. As compared to other channels, like AdWords, Facebook ads are minimal and affordable. You can run contests or offer free stuff as well as incorporate other strategies on Facebook to generate leads conveniently.
Twitter is another great platform where you target a huge customer base. You can connect with a large number of customers in a short span of time through the use of effective Twitter strategies. Twitter cards can be used in a judicious and effective manner to generate leads and reach out to people. Twitter cards resemble Facebook ads in a lot of ways and are used to attract people. You can also run live events to further enhance your reach.
Unlike Facebook and Twitter, LinkedIn is a platform where a huge number of like-minded professionals connect with each other. If you are starting a new business and want to reach out to a number of professionals and career-oriented people, LinkedIn is the way to go. This is because the professionals of a particular field on LinkedIn are clustered together and thus becomes easier for business owners to choose their target audience to pitch their products and services to.
Marketing has never been easy; it just got smarter! When you are running a business online, you need to reap the benefits in all possible ways from a range of tools available at your disposal.
How many of the above-mentioned tools have you had your hands on? What was your experience with them? Let us know!
Featured photo credit: bluemoonrecruitment via bluemoonrecruitment.co.uk
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