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7 Powerful Benefits Of Live Streaming

7 Powerful Benefits Of Live Streaming

Live streaming hasn’t been with us for too long, but it’s quickly gaining traction and attention of those who are always on a lookout for new and innovative ways of delivering content. With the help of early adopters like Gary Vaynerchuk and other high-profile influencers, the industry is projected to skyrocket in the coming years, flipping the whole content production and consumption process on its head.

This article will discuss the real power of live streaming and its effectiveness.

1. Users Consume Content On Your Time, Not On Their Time

The biggest and the most powerful advantage of live streaming is that viewers consume content on your time, and not on their time. This means that you are only engaging with people who care about you, your brand, and people that find your content extremely useful. You are automatically targeting content at the people who are more likely to convert and follow you further.

No other content marketing channel is capable of doing what live streaming does.

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2. It’s Not Yet Overcrowded

History repeats itself. Like with any other digital marketing channel, live streaming will become over-populated very quickly. Although it hasn’t quite reached that point yet, it is quickly gaining traction, and more and more people are using it on a daily basis.

Take Facebook’s organic post reach drop as an example.[1] Timelines became over-competitive, so Facebook had to make tweaks to their algorithm, leaving only a tiny portion of people who get to see your organic posts. The same could happen to live streaming.

Hence, if you wish to reach the necessary audience via live video, you should act now.

3. Reaching Highly Targeted Niches

As we’ve learned previously, viewing live streams requires more commitment from your followers, simply because they need to tune in on your time, regardless of whether it’s the best time for them or not. Consequently, this determination applies an automatic filter that keep unrelated audiences away.

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Moreover, it’s very unlikely that people who are not interested in your topic will join the conversation.

4. It’s Cheap

If you think about it, live streaming is incredibly cheap. In fact, it’s completely free. You don’t need any special equipment, software, or hardware. All it takes is a smartphone or laptop with a camera and an active account with a chosen platform, be it Facebook Live or Periscope.

While traditional blogging and content production would usually require a set of properly configured software programs (e.g. hosting & platform), live streaming is accessible to anyone in a matter of a click.

5. Takes Less Time To Produce

According to research conducted by Hubspot, it takes approximately 2 hours to write a 500-word blog post, and anything between 4-8 hours to produce a 1,500-2,000 words article.[2] While a 500-word post would not be regarded as a comprehensive piece of content and would not generate a lot of exposure, it can be easily read in 3-4 minutes.[3]

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The data varies when it comes to traditional video production like vlogs. According to Make Use Of, it could take 2-3 hours to create and edit a simple vlog.[4]

Do you have a guess of how long it would take to produce a 4-minute live video? You’re right, 4 minutes!

6. Real-Time Engagement

One of the biggest reasons why live-streaming is continuously making a dent in content marketing is its ability to offer real-time user engagement and join a direct conversation with the influencer.[5] Whenever you are reading a blog post, you are reading the work of the past.

Not only does it provide real-time engagement benefits to users, it also gives an opportunity for businesses to offer live support, Q&A sessions, and office tours.

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7. The Ability to Repurpose Content

Although this point applies to pretty much any kind of content, live videos can be easily transformed into other forms of content, be it a published video transcript on your personal blog, an infographic on Visual.ly, or a reproduced video on YouTube.[6] Your choices are limitless.

Nevertheless, it’s always advisable to repurpose content in order to broaden the reach of your message.

To Conclude

As you might have noticed, live streaming is an extremely powerful channel for delivering content. But, just like with any other marketing mediums, it comes with its own share of pitfalls and challenges. Hence, before you jump headfirst into live video, carefully weigh out all the pros and cons and decide whether it’s suitable for your needs.

Reference

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Dmytro Spilka

Head Wizard

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Last Updated on January 21, 2020

How to Motivate People Around You and Inspire Them

How to Motivate People Around You and Inspire Them

If I was a super hero I’d want my super power to be the ability to motivate everyone around me. Think of how many problems you could solve just by being able to motivate people towards their goals. You wouldn’t be frustrated by lazy co-workers. You wouldn’t be mad at your partner for wasting the weekend in front of the TV. Also, the more people around you are motivated toward their dreams, the more you can capitalize off their successes.

Being able to motivate people is key to your success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

So, how to motivate people? Here are 7 ways to motivate others even you can do.

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1. Listen

Most people start out trying to motivate someone by giving them a lengthy speech, but this rarely works because motivation has to start inside others. The best way to motivate others is to start by listening to what they want to do. Find out what the person’s goals and dreams are. If it’s something you want to encourage, then continue through these steps.

2. Ask Open-Ended Questions

Open-ended questions are the best way to figure out what someone’s dreams are. If you can’t think of anything to ask, start with, “What have you always wanted to do?”

“Why do you want to do that?”

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“What makes you so excited about it?”

“How long has that been your dream?”

You need this information the help you with the following steps.

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3. Encourage

This is the most important step, because starting a dream is scary. People are so scared they will fail or look stupid, many never try to reach their goals, so this is where you come in. You must encourage them. Say things like, “I think you will be great at that.” Better yet, say, “I think your skills in X will help you succeed.” For example if you have a friend who wants to own a pet store, say, “You are so great with animals, I think you will be excellent at running a pet store.”

4. Ask About What the First Step Will Be

After you’ve encouraged them, find how they will start. If they don’t know, you can make suggestions, but it’s better to let the person figure out the first step themselves so they can be committed to the process.

5. Dream

This is the most fun step, because you can dream about success. Say things like, “Wouldn’t it be cool if your business took off, and you didn’t have to work at that job you hate?” By allowing others to dream, you solidify the motivation in place and connect their dreams to a future reality.

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6. Ask How You Can Help

Most of the time, others won’t need anything from you, but it’s always good to offer. Just letting the person know you’re there will help motivate them to start. And, who knows, maybe your skills can help.

7. Follow Up

Periodically, over the course of the next year, ask them how their goal is going. This way you can find out what progress has been made. You may need to do the seven steps again, or they may need motivation in another area of their life.

Final Thoughts

By following these seven steps, you’ll be able to encourage the people around you to achieve their dreams and goals. In return, you’ll be more passionate about getting to your goals, you’ll be surrounded by successful people, and others will want to help you reach your dreams …

Oh, and you’ll become a motivational super hero. Time to get a cape!

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Featured photo credit: Thought Catalog via unsplash.com

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