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7 Powerful Benefits Of Live Streaming

7 Powerful Benefits Of Live Streaming

Live streaming hasn’t been with us for too long, but it’s quickly gaining traction and attention of those who are always on a lookout for new and innovative ways of delivering content. With the help of early adopters like Gary Vaynerchuk and other high-profile influencers, the industry is projected to skyrocket in the coming years, flipping the whole content production and consumption process on its head.

This article will discuss the real power of live streaming and its effectiveness.

1. Users Consume Content On Your Time, Not On Their Time

The biggest and the most powerful advantage of live streaming is that viewers consume content on your time, and not on their time. This means that you are only engaging with people who care about you, your brand, and people that find your content extremely useful. You are automatically targeting content at the people who are more likely to convert and follow you further.

No other content marketing channel is capable of doing what live streaming does.

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2. It’s Not Yet Overcrowded

History repeats itself. Like with any other digital marketing channel, live streaming will become over-populated very quickly. Although it hasn’t quite reached that point yet, it is quickly gaining traction, and more and more people are using it on a daily basis.

Take Facebook’s organic post reach drop as an example.[1] Timelines became over-competitive, so Facebook had to make tweaks to their algorithm, leaving only a tiny portion of people who get to see your organic posts. The same could happen to live streaming.

Hence, if you wish to reach the necessary audience via live video, you should act now.

3. Reaching Highly Targeted Niches

As we’ve learned previously, viewing live streams requires more commitment from your followers, simply because they need to tune in on your time, regardless of whether it’s the best time for them or not. Consequently, this determination applies an automatic filter that keep unrelated audiences away.

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Moreover, it’s very unlikely that people who are not interested in your topic will join the conversation.

4. It’s Cheap

If you think about it, live streaming is incredibly cheap. In fact, it’s completely free. You don’t need any special equipment, software, or hardware. All it takes is a smartphone or laptop with a camera and an active account with a chosen platform, be it Facebook Live or Periscope.

While traditional blogging and content production would usually require a set of properly configured software programs (e.g. hosting & platform), live streaming is accessible to anyone in a matter of a click.

5. Takes Less Time To Produce

According to research conducted by Hubspot, it takes approximately 2 hours to write a 500-word blog post, and anything between 4-8 hours to produce a 1,500-2,000 words article.[2] While a 500-word post would not be regarded as a comprehensive piece of content and would not generate a lot of exposure, it can be easily read in 3-4 minutes.[3]

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The data varies when it comes to traditional video production like vlogs. According to Make Use Of, it could take 2-3 hours to create and edit a simple vlog.[4]

Do you have a guess of how long it would take to produce a 4-minute live video? You’re right, 4 minutes!

6. Real-Time Engagement

One of the biggest reasons why live-streaming is continuously making a dent in content marketing is its ability to offer real-time user engagement and join a direct conversation with the influencer.[5] Whenever you are reading a blog post, you are reading the work of the past.

Not only does it provide real-time engagement benefits to users, it also gives an opportunity for businesses to offer live support, Q&A sessions, and office tours.

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7. The Ability to Repurpose Content

Although this point applies to pretty much any kind of content, live videos can be easily transformed into other forms of content, be it a published video transcript on your personal blog, an infographic on Visual.ly, or a reproduced video on YouTube.[6] Your choices are limitless.

Nevertheless, it’s always advisable to repurpose content in order to broaden the reach of your message.

To Conclude

As you might have noticed, live streaming is an extremely powerful channel for delivering content. But, just like with any other marketing mediums, it comes with its own share of pitfalls and challenges. Hence, before you jump headfirst into live video, carefully weigh out all the pros and cons and decide whether it’s suitable for your needs.

Reference

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Dmytro Spilka

Head Wizard

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Last Updated on July 16, 2019

7 Ways to Get Rid of Negative Energy and Become Positive

7 Ways to Get Rid of Negative Energy and Become Positive

Negativity affects ourselves and everyone around us. It limits our potential to become something great and live a fulfilling, purposeful life. Negativity has a tangible effect on our health, too. Research has shown that people who cultivate negative energy experience more stress, more sickness, and less opportunity over the course of their lives than those who choose to live positively.

When we make a decision to become positive, and follow that decision up with action, we will begin to encounter situations and people that are also positive. The negative energy gets edged out by all positive experiences. It’s a snowball effect.

Although negative and positive thoughts will always exist, the key to becoming positive is to limit the amount of negativity that we experience by filling ourselves up with more positivity.

Here are some ways to get rid of negativity and become more positive.

1. Become Grateful for Everything

When life is all about us, it’s easy to believe that we deserve what we have. An attitude of entitlement puts us at the center of the universe and sets up the unrealistic expectation that others should cater to us, our needs, and our wants. This vain state of existence is a surefire way to set yourself up for an unfulfilled life of negativity.

People living in this sort of entitlement are “energy suckers”–they are always searching for what they can get out of a situation. People that don’t appreciate the nuances of their lives live in a constant state of lacking. And it’s really difficult to live a positive life this way.

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When we begin to be grateful and appreciate everything in our lives–from the small struggles that make us better, to the car that gets us from A to B every day–we shift our attitude from one of selfishness, to one of appreciation. This appreciation gets noticed by others, and a positive harmony begins to form in our relationships.

We begin to receive more of that which we are grateful for, because we’ve opened ourselves up to the idea of receiving, instead of taking. This will make your life more fulfilling, and more positive.

2. Laugh More, Especially at Yourself

Life gets busy, our schedules fill up, we get into relationships, and work can feel task oriented and routine-driven at times. Being human can feel more like being a robot. But having this work-driven, serious attitude often results in negative and performance oriented thinking.

Becoming positive means taking life less seriously and letting yourself off the hook. This is the only life that you get to live, why not lighten up your mood?

Laughter helps us become positive by lightening our mood and reminding us not to take life so seriously. Are you sensitive to light sarcasm? Do you have trouble laughing at jokes? Usually, people who are stressed out and overly serious get most offended by sarcasm because their life is all work and no play.

If we can learn to laugh at ourselves and our mistakes, life will become more of an experiment in finding out what makes us happy. And finding happiness means finding positivity.

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3. Help Others

Negativity goes hand in hand with selfishness. People that live only for themselves have no higher purpose in their lives. If the whole point of this world is only to take care of yourself and no one else, the road to a long-term fulfillment and purpose is going to be a long one.

Positivity accompanies purpose. The most basic way to create purpose and positivity in your life is to begin doing things for others. Start small; open the door for the person in front of you at Starbucks or ask someone how their day was before telling them about yours.

Helping others will give you an intangible sense of value that will translate into positivity. And people might just appreciate you in the process.

4. Change Your Thinking

We can either be our best coach or our best enemy. Change starts from within. If you want to become more positive, change the wording of your thoughts. We are the hardest on ourselves, and a stream of negative self talk is corrosive to a positive life.

The next time you have a negative thought, write it down and rephrase it with a positive spin. For example, change a thought like, “I can’t believe I did so horribly on the test–I suck.” to “I didn’t do as well as I hoped to on this test. But I know I’m capable and I’ll do better next time.”

Changing our self-talk is powerful.

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5. Surround Yourself with Positive People

We become most like the people that we surround ourselves with. If our friend group is full of negative energy-suckers and drama queens, we will emulate that behavior and become like them. It is very difficult to become more positive when the people around us don’t support or demonstrate positive behavior.

As you become more positive, you’ll find that your existing friends will either appreciate the new you or they will become resistant to your positive changes. This is a natural response.

Change is scary; but cutting out the negative people in your life is a huge step to becoming more positive. Positive people reflect and bounce their perspectives onto one another. Positivity is a step-by-step process when you do it solo, but a positive group of friends can be an escalator.

6. Get into Action

Negative thoughts can be overwhelming and challenging to navigate. Negativity is usually accompanied by a “freak-out” response, especially when tied to relationships, people and to worrying about the future. This is debilitating to becoming positive and usually snowballs into more worry, more stress and more freak-outs.

Turn the negative stress into positive action. The next time you’re in one of these situations, walk away and take a break. With your eyes closed, take a few deep breaths. Once you’re calm, approach the situation or problem with a pen and pad of paper. Write out four or five actions or solutions to begin solving the problem.

Taking yourself out of the emotionally charged negative by moving into the action-oriented positive will help you solve more problems rationally and live in positivity

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7. Take Full Responsibility, Stop Being the Victim

You are responsible for your thoughts.

People that consistently believe that things happen to them handicap themselves to a victim mentality. This is a subtle and deceptive negative thought pattern. Phrases like “I have to work” or “I can’t believe he did that to me” are indicators of a victim mentality. Blaming circumstances and blaming others only handicaps our decision to change something negative into something positive.

Taking full responsibility for your life, your thoughts and your actions is one of the biggest steps in creating a more positive life. We have unlimited potential within to create our own reality, change our life, and change our thoughts. When we begin to really internalize this, we discover that no one can make us feel or do anything. We choose our emotional and behavioral response to people and circumstances.

Make positive choices in favor of yourself.

“Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habit. Watch your habits; they become character. Watch your character; it becomes your destiny” ― Lao Tzu

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Featured photo credit: Brooke Cagle via unsplash.com

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