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7 Powerful Benefits Of Live Streaming

7 Powerful Benefits Of Live Streaming

Live streaming hasn’t been with us for too long, but it’s quickly gaining traction and attention of those who are always on a lookout for new and innovative ways of delivering content. With the help of early adopters like Gary Vaynerchuk and other high-profile influencers, the industry is projected to skyrocket in the coming years, flipping the whole content production and consumption process on its head.

This article will discuss the real power of live streaming and its effectiveness.

1. Users Consume Content On Your Time, Not On Their Time

The biggest and the most powerful advantage of live streaming is that viewers consume content on your time, and not on their time. This means that you are only engaging with people who care about you, your brand, and people that find your content extremely useful. You are automatically targeting content at the people who are more likely to convert and follow you further.

No other content marketing channel is capable of doing what live streaming does.

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2. It’s Not Yet Overcrowded

History repeats itself. Like with any other digital marketing channel, live streaming will become over-populated very quickly. Although it hasn’t quite reached that point yet, it is quickly gaining traction, and more and more people are using it on a daily basis.

Take Facebook’s organic post reach drop as an example.[1] Timelines became over-competitive, so Facebook had to make tweaks to their algorithm, leaving only a tiny portion of people who get to see your organic posts. The same could happen to live streaming.

Hence, if you wish to reach the necessary audience via live video, you should act now.

3. Reaching Highly Targeted Niches

As we’ve learned previously, viewing live streams requires more commitment from your followers, simply because they need to tune in on your time, regardless of whether it’s the best time for them or not. Consequently, this determination applies an automatic filter that keep unrelated audiences away.

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Moreover, it’s very unlikely that people who are not interested in your topic will join the conversation.

4. It’s Cheap

If you think about it, live streaming is incredibly cheap. In fact, it’s completely free. You don’t need any special equipment, software, or hardware. All it takes is a smartphone or laptop with a camera and an active account with a chosen platform, be it Facebook Live or Periscope.

While traditional blogging and content production would usually require a set of properly configured software programs (e.g. hosting & platform), live streaming is accessible to anyone in a matter of a click.

5. Takes Less Time To Produce

According to research conducted by Hubspot, it takes approximately 2 hours to write a 500-word blog post, and anything between 4-8 hours to produce a 1,500-2,000 words article.[2] While a 500-word post would not be regarded as a comprehensive piece of content and would not generate a lot of exposure, it can be easily read in 3-4 minutes.[3]

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The data varies when it comes to traditional video production like vlogs. According to Make Use Of, it could take 2-3 hours to create and edit a simple vlog.[4]

Do you have a guess of how long it would take to produce a 4-minute live video? You’re right, 4 minutes!

6. Real-Time Engagement

One of the biggest reasons why live-streaming is continuously making a dent in content marketing is its ability to offer real-time user engagement and join a direct conversation with the influencer.[5] Whenever you are reading a blog post, you are reading the work of the past.

Not only does it provide real-time engagement benefits to users, it also gives an opportunity for businesses to offer live support, Q&A sessions, and office tours.

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7. The Ability to Repurpose Content

Although this point applies to pretty much any kind of content, live videos can be easily transformed into other forms of content, be it a published video transcript on your personal blog, an infographic on Visual.ly, or a reproduced video on YouTube.[6] Your choices are limitless.

Nevertheless, it’s always advisable to repurpose content in order to broaden the reach of your message.

To Conclude

As you might have noticed, live streaming is an extremely powerful channel for delivering content. But, just like with any other marketing mediums, it comes with its own share of pitfalls and challenges. Hence, before you jump headfirst into live video, carefully weigh out all the pros and cons and decide whether it’s suitable for your needs.

Reference

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Dmytro Spilka

Head Wizard

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Last Updated on September 17, 2019

10 Simple Ways To Always Think Positive Thoughts

10 Simple Ways To Always Think Positive Thoughts

Positive thinking can lead to a lot of positive change in your life. Developing an optimistic outlook can be good for both your physical and mental health.

But sometimes, certain situations arise in life that makes it hard to keep a positive outlook. Take steps to make positive thinking become more like your second nature and you’ll reap the biggest benefits.

Here are 10 ways to make thinking positive thoughts easy:

1. Spend Time with Positive People

If you surround yourself with constant complainers, their negativity is likely to rub off on you.

Spend time with positive friends and family members to increase the likelihood that their positive thinking habits will become yours too. It’s hard to be negative when everyone around you is so positive.

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2. Take Responsibility for Your Behavior

When you encounter problems and difficulties in life, don’t play the role of the victim. Acknowledge your role in the situation and take responsibility for your behavior.

Accepting responsibility can help you learn from mistakes and prevent you from blaming others unfairly.

3. Contribute to the Community

One of the best ways to feel good about what you have, is to focus on what you have to give.

Volunteer in some manner and give back to the community. Helping others can give you a new outlook on the world and can assist you with positive thinking.

4. Read Positive and Inspirational Materials

Spend time each day reading something that encourages positive thinking. Read the Bible, spiritual material, or inspirational quotes to help you focus on what’s important to you in life. It can be a great way to start and end your day.

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Some recommendations for you:

5. Recognize and Replace Negative Thoughts

You won’t be successful at positive thinking if you’re still plagued by frequent negative thoughts. Learn to recognize and replace thoughts that are overly negative. Often, thoughts that include words like “always” and “never” signal that they aren’t true.

If you find yourself thinking something such as, “I always mess everything up,” replace it with something more realistic such as, “Sometimes I make mistakes but I learn from them.”

There’s no need to make your thoughts unrealistically positive, but instead, make them more realistic.

6. Establish and Work Toward Goals

It’s easier to be positive about problems and setbacks when you have goals that you’re working toward. Goals will give you motivation to overcome those obstacles when you encounter problems along the way. Without clear goals, it’s harder to make decisions and gauge your progress.

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Learn to set SMART goals to help you achieve more.

7. Consider the Consequences of Negativity

Spend some time thinking about the consequences of negative thinking. Often, it can become a self-fulfilling prophecy.

For example, a person who thinks, “I probably won’t get this job interview,” may put less effort into the interview. As a result, he may decrease his chances of getting the job.

Create a list of all the ways negative thinking impacts your life. It likely influences your behavior, your relationships, and your feelings. Then, create a list of the ways in which positive thinking could be beneficial.

8. Offer Compliments to Others

Look for reasons to compliment others. Be genuine in your praise and compliments, but offer it frequently. This will help you look for the good in other people.

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9. Create a Daily Gratitude List

If you start keeping a daily gratitude list, you’ll start noticing exactly how much you have to be thankful for. This can help you focus on the positive in your life instead of thinking about all the bad things that have happened in the day.

Getting in the habit of showing an attitude of gratitude makes positive thinking more of a habit. Here’re 40 Simple Ways To Practice Gratitude.

10. Practice Self-Care

Take good care of yourself and you’ll be more equipped to think positively.

Get plenty of rest and exercise and practice managing your stress well. Taking care of your physical and mental health will provide you with more energy to focus on positive thinking.

Learn about these 30 Self-Care Habits for a Strong and Healthy Mind, Body and Spirit.

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Featured photo credit: DESIGNECOLOGIST via unsplash.com

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