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5 Top Mistakes You Should Avoid In SEO

5 Top Mistakes You Should Avoid In SEO

Unique and high-quality content is what will help you RANK and differentiate your site from other websites when your targeted audience search for certain article keywords. Copy writing is also one of the vital elements of SEO strategy. Search engine optimization (mostly called SEO) should be used in the right way because it is very important for any successful blogging campaign and can generate massive traffic to your site.

However, before proceeding, you can read my previous articles in which I explained SEO extensively. I explained Top Benefits of SEO You Should Understand and An In-depth Guide To Search Engine Optimization (SEO).

SEO itself is quite complicated for numerous reasons; however, one major reason is that Google makes use of an algorithm which takes note of several conditions before ranking websites.

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However, according to Dotcom SEO, an expert who analysed these mistakes extensively, there are several SEO mistakes that content writers should take note of when writing articles so as to make the most of their search optimization engine strategy. This is examined below;

Duplicate Or Bad Content

One of the common mistakes writers make in SEO copywriting is duplicating content from other websites and calling it their own. This can weaken your SEO strength. Today, search engines are becoming smarter. If they notice that audiences are moving away from your site because of badly written or poor quality content that is not related to their searches, this can really affect your Google ranking and also penalize your site because of plagiarism.

Moreover, before you write, do thorough research, think about the topic and keywords, and also take note of your audience. Write original content based on authentic ideas and go deep into the facts. If you can’t write it on your own, then do not buy from un-trusted sources, but instead collaborate with other trusted SEO writers who understand the criteria of a quality SEO strategy.

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Underestimating The Value Of Keywords Research

Using the right keyword goes a long way when developing webpage content because it is the way your audiences are going to locate a precise piece of text.  Keywords research should be taken seriously. It can be intimidating at first, but is surely worth it. There is no doubt that using appropriate keywords is very vital to your site ranking; however, keyword stuffing is unethical which can cause your website to be blacklisted from search engines. Instead, focus on innovating valuable content that points to the keywords that are paramount to you.

Always Remember Your Sitemap

Employing sitemaps has many benefits, not only for easier routing and better visibility by search engines like Google. Sitemaps offer the possibility to keep search engines updated about any changes on your site. Of course, you shouldn’t expect that search engines will rush straight away to index your changed pages but certainly the alterations will be indexed faster, compared to when you don’t have a sitemap.

In case your site is new, or if you have an important number of new (or recently updated) pages, then using a sitemap can be essential to your success. Although you can still go with no sitemap, it is likely that sitemaps will soon become the standard way of sending a site to search engines. You have to note that JavaScript selections, a procedure many marketers use for web development, are not read by internet search engine bots. Although these add value to the website, they certainly do nothing for search indexing.

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Writing Irrelevant And Little Content

Most blogs and sites suffer from articles or posts that are irrelevant and little. How great can an article be if it is less than 300 words? Writing little articles affects reader loyalty, and your page could be considered as low quality content website when it comes to SEO rankings. I have visited sites with content that is not only sparse but also badly written, and I no longer visit these sites because they don’t often provide adequate information.

Making Your Url Difficult To Type

The domain name should be easy to read and understand, but if it is too cluttered, it can be difficult for the average internet user to type. Domain titles that are short and more concise tend to be the best for visitors and search engines.

However, you might also want to be sure that it is related to your content. For instance, you wouldn’t use “www.footballvillage.com” if you plan on selling cars, though this instance in a bit extreme, but am sure you get the point.

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Conclusion

There are many facets to online optimization. It can be extremely difficult to remember them all. Protect the success of yourself and the website by avoiding these SEO mistakes. Articles should have an original idea, a message.  And text should be nice and easy to read. You should optimize your text for the major search engines without making any concessions to the quality of your text. In many ways, the online reputation of the brand or your company can be at stake.

Featured photo credit: Shutterstock via shutterstock.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on October 24, 2018

8 Things to Remember When You Don’t Know What to Do with Your Life

8 Things to Remember When You Don’t Know What to Do with Your Life

Sometimes in life, we find ourselves at a dead end, or a crossroads, or on a path that seems to go nowhere and say “I don’t know what to do with my life…”

No matter what stage you are at in life, if you are unhappy with it, or unsure as to how to proceed, then you need to reevaluate.

When I was in high school, I remember thinking that I had to pick a career at which I would be happy for the next 50 or so years of my life. What a daunting task. How do you know what’s going to make you happy for the rest of your life, especially if you’re only 16 and you’re still getting a thrill out of watching “The Breakfast Club?”

You can’t know. You can’t know what’s going to make you happy even five years from now. But you can know what makes you happy now and if you’re current position — or school track — isn’t it, then you need to move on.

When my oldest children were contemplating their college careers and job prospects, I often told them to just go and take classes or try things they thought might be interesting and if they didn’t like the class or workshop or whatever, then cross that off your list. Life is often about trying things and realizing what you don’t want to be when you “grow up.”

I spent a year substitute teaching in an effort to see if I wanted to become a public school teacher. I enjoyed that year immensely, but after talking with teachers and doing some of their job for a year, I realized that was a career that was not for me.

1. It’s okay you can’t figure out the whole future

Remember, you don’t know what’s coming next. Life is full of interesting twists and turns, but if we continually pursue things that we enjoy doing whether for a job or hobby, it will make the journey interesting and more fun.

Maybe you enjoy making jewelry right now. Maybe you can sell it. In five years, you might be a successful jewelry designer or you might have moved on to another craft. It doesn’t matter. You have the experience of your jewelry design to fall back on and help you with other projects in the future.

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2. Try to be comfortable with discomfort

Sometimes life is uncomfortable. Sometimes we don’t have enough money to do all of the things we want to do. If you have something you really want to pursue, then you must be able to live with some amount of discomfort in order to do that.

For example, I want to mush sled dogs and run the Iditarod. In order to do that, I had to give up my neat, tidy suburban home and move my family to a cabin in Alaska.

We don’t have running water or regular electricity and our cabin is much smaller than our old house, but we don’t mind the discomfort of those things because we live in a beautiful place and I get to pursue my dream.

3. Life is uncertain, go with it

Stuff happens. I thought I had it all. I had a great job and a great house in the woods. Then I got fired, lost my house and turned 40 all in the same week. Then I found out I was pregnant. Quite the week.

I laid on the couch for a couple of days, depressed, but then we got it together, made a plan and moved to Alaska.

Take uncertainty and turn it on its head. Every bad thing is an opportunity to make something good happen.

Besides, it’s really never too late to change your life course when something goes wrong! Don’t believe me? Here’s the proof:

How to Start Over and Reboot Your Life When It Seems Too Late

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4. Overcome distractions and stop procrastinating

You’re not getting younger. Sorry, but it’s true. If you don’t start taking the time to pursue your dreams, you might find yourself at the end of your life with nothing to show for it but a lot of Facebook posts and a bunch of TV shows you just had to watch.

If you are serious about pursuing a dream — whether it’s designing jewelry, professional skateboarding or being a rich and famous computer guru, you better get on it.

Take those first steps. Turn off your Facebook notifications and get working. You won’t get anywhere merely thinking about how great you could be.

Better yet, learn these steps to stop procrastinating and start to focus on what truly matters:

What Is Procrastination (And the Complete Guide to Stop Procrastinating)

5. Ask yourself questions

Take some time for yourself. Ask yourself big questions. And small ones.

Learn about yourself. Meditate. Write down the things that interest you and things you could see yourself doing if time and money were no object. Dream big. Quiet your mind and really imagine yourself doing those things.

By asking yourself meaningful questions, you’re building yourself an invincible Motivation Engine like this and whenever challenges arise, you know how to deal with them.

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6. Volunteer or shadow someone

If there is a job or hobby you are interested in — from grooming dogs to being a zookeeper — volunteer or job shadow and see if it’s an occupation you really want to do.

All the dreaming in the world isn’t going to help you if you don’t go and get your hands dirty. Sometimes, we think we want to do something and then once we try it, we realize it might not be the kind of work we like after all.

Or it might be more involved than we realized. It’s important to get hands-on experience and do a lot of reading by those with first-hand experience before we give up our current life to pursue a dream.

7. Save up

If you need to move or go to school to pursue your new dream, it might be pertinent to get a job doing something — anything — and save up the money to allow you to do it.

I worked for many years to build my writing and editing portfolio and I now I can write and edit articles from my wee little cabin, get paid, and use the money to pay for the equipment and food I need to run my dogsled team.

Would I love to be able to make money just from running dogs? Sure. But it’s not possible right now while I’m building and training my team.

I don’t have a reputation in dog mushing yet, but I do have a reputation in writing. So I do one job I love to pay for the other.

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8. Answer the door

Opportunity may be knocking but if you don’t answer the door, how can you take advantage of it? You must take opportunities when they are presented to you.

Sometimes it’s not the right time, but it doesn’t matter. Opportunities happen when they happen. Answer the door or that opportunity might walk on by and knock on someone else’s door.

Final thoughts

The most important thing to remember when trying to figure out what do with your life is that no action is an action in and of itself. You must make decisions and try things — even if you end up hating them or wanting to do something else.

Remember, it’s never too late to start again. (Jack’s story is an inspiring one about rebooting life at a later stage of life!)

At the end of your life, you won’t regret trying things and failing, but you will regret not ever trying at all.

Close that laptop and go get your life.

Featured photo credit: Unsplash via unsplash.com

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