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5 Top Mistakes You Should Avoid In SEO

5 Top Mistakes You Should Avoid In SEO

Unique and high-quality content is what will help you RANK and differentiate your site from other websites when your targeted audience search for certain article keywords. Copy writing is also one of the vital elements of SEO strategy. Search engine optimization (mostly called SEO) should be used in the right way because it is very important for any successful blogging campaign and can generate massive traffic to your site.

However, before proceeding, you can read my previous articles in which I explained SEO extensively. I explained Top Benefits of SEO You Should Understand and An In-depth Guide To Search Engine Optimization (SEO).

SEO itself is quite complicated for numerous reasons; however, one major reason is that Google makes use of an algorithm which takes note of several conditions before ranking websites.

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However, according to Dotcom SEO, an expert who analysed these mistakes extensively, there are several SEO mistakes that content writers should take note of when writing articles so as to make the most of their search optimization engine strategy. This is examined below;

Duplicate Or Bad Content

One of the common mistakes writers make in SEO copywriting is duplicating content from other websites and calling it their own. This can weaken your SEO strength. Today, search engines are becoming smarter. If they notice that audiences are moving away from your site because of badly written or poor quality content that is not related to their searches, this can really affect your Google ranking and also penalize your site because of plagiarism.

Moreover, before you write, do thorough research, think about the topic and keywords, and also take note of your audience. Write original content based on authentic ideas and go deep into the facts. If you can’t write it on your own, then do not buy from un-trusted sources, but instead collaborate with other trusted SEO writers who understand the criteria of a quality SEO strategy.

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Underestimating The Value Of Keywords Research

Using the right keyword goes a long way when developing webpage content because it is the way your audiences are going to locate a precise piece of text.  Keywords research should be taken seriously. It can be intimidating at first, but is surely worth it. There is no doubt that using appropriate keywords is very vital to your site ranking; however, keyword stuffing is unethical which can cause your website to be blacklisted from search engines. Instead, focus on innovating valuable content that points to the keywords that are paramount to you.

Always Remember Your Sitemap

Employing sitemaps has many benefits, not only for easier routing and better visibility by search engines like Google. Sitemaps offer the possibility to keep search engines updated about any changes on your site. Of course, you shouldn’t expect that search engines will rush straight away to index your changed pages but certainly the alterations will be indexed faster, compared to when you don’t have a sitemap.

In case your site is new, or if you have an important number of new (or recently updated) pages, then using a sitemap can be essential to your success. Although you can still go with no sitemap, it is likely that sitemaps will soon become the standard way of sending a site to search engines. You have to note that JavaScript selections, a procedure many marketers use for web development, are not read by internet search engine bots. Although these add value to the website, they certainly do nothing for search indexing.

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Writing Irrelevant And Little Content

Most blogs and sites suffer from articles or posts that are irrelevant and little. How great can an article be if it is less than 300 words? Writing little articles affects reader loyalty, and your page could be considered as low quality content website when it comes to SEO rankings. I have visited sites with content that is not only sparse but also badly written, and I no longer visit these sites because they don’t often provide adequate information.

Making Your Url Difficult To Type

The domain name should be easy to read and understand, but if it is too cluttered, it can be difficult for the average internet user to type. Domain titles that are short and more concise tend to be the best for visitors and search engines.

However, you might also want to be sure that it is related to your content. For instance, you wouldn’t use “www.footballvillage.com” if you plan on selling cars, though this instance in a bit extreme, but am sure you get the point.

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Conclusion

There are many facets to online optimization. It can be extremely difficult to remember them all. Protect the success of yourself and the website by avoiding these SEO mistakes. Articles should have an original idea, a message.  And text should be nice and easy to read. You should optimize your text for the major search engines without making any concessions to the quality of your text. In many ways, the online reputation of the brand or your company can be at stake.

Featured photo credit: Shutterstock via shutterstock.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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