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5 Tips to Improve the Search Engine Visibility of Mobile Apps

5 Tips to Improve the Search Engine Visibility of Mobile Apps

A lot of work goes into designing an app, but once you have built it the work does not end. After you have created the app and have made sure that it works flawlessly on all devices that you have tested it on, you enter the next phase, which is critical for the success of an app. You have to make sure that people download your app. If people are not downloading the app, then all of the hard work that you have done goes to waste.

To achieve the success, you have to make sure that your app is visible to clients. If you do not pay attention to the visibility of the app, it will go unnoticed in the app store.

Here are some useful ways of making sure that your app is visible to people so that you can increase downloads of the app.

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1. Choose the Right Words

Title and description of an app play a significant role in improving the visibility of an app. They are the primary elements of making sure that people can see your app, which is why it is critical to choose the words carefully.

The title that you choose should be unique and eye-catching. Good writing, title and description improve the app visibility naturally. Make sure that the description can convey the right idea and features of the app. Highlighting the fact that you are offering free games or apps is an excellent way of attracting people, and it will compel them to try the features that you are offering.

You should include a detailed explanation of the features and make sure that they are easy to read and understand. You can also add reviews praising the app from other media outlets.

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2. Know the Target Audience

When the app is in its early developmental stages, you should do market research to determine the target audience. Knowing your target audience is important, as it helps in creating a focused marketing strategy to reach the target audience.

You should identify the demographic of a target audience and find out which online channels are popular among them.

3. Use the Right Keywords

Keywords play a major role in determining the visibility of an app. You should track the keywords you regularly use as well those used by your competitors. It is a time-consuming process, but it is essential for using relevant and effective keywords. You should do a broad search for keywords so that you know which words are getting more traffic.

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But remember to choose only the keywords that are relevant to the app. Adding irrelevant keywords can result in loss of credibility so to improve the visibility you have to choose keywords carefully.

4. Add Excellent Visual Aids

One of the best ways of improving the description of an app is to add photos and videos. Add screen shots of the most attractive and unique features of the app. It helps in building a good first impression and encourages people to explore it further by downloading it. The screen shots should be able to display a variety of features that the app has to offer.

You should not forget to include captions, explanation and arrows so that you can showcase the functionality of the app. Adding a video showing necessary tools of the app is also an excellent way of improving visibility. To reach a wider audience, you can add subtitles in your app and have it translated into a variety of languages.

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5. The Importance of Reviews

You should always encourage the audience to leave reviews because if you manage to get positive reviews, it will have an enormous impact on the number of downloads. You may feel tempted to buy fake reviews, but it is not a good idea because if the app store finds out about fake reviews, they will suspend the app altogether. For example, if your app is about 3D pens and helps to control them, then you must ask your relevant buyers to provide you with the review.

Real reviews are not just critical for improving the visibility of app, but also helpful in making improvements. You can request influential people such as famous YouTubers or critics or relevant blogs to review your app.

You can offer incentives to an audience such as tangible prizes, redeemable points or coupon codes so that they leave a review.

It is not always easy to generate a large number of downloads for the app, but by following the above-mentioned tips, you can make the task less daunting and more successful.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on August 29, 2018

5 Killer Online Journal Tools That Make Journaling Easier and More Fun

5 Killer Online Journal Tools That Make Journaling Easier and More Fun

Journaling is one of the most useful personal development tools around. Not only does it help us process emotions and experiences, work through internal conflicts and improve our self-awareness, it also provides us with a way to keep a day-to-day record of our lives. Traditionally an activity limited to pen and paper, the expansion of consumer technology has enabled journaling to go digital.

Saving your journaling entries online enables you to access them from anywhere, without having to carry a notebook and pen around, and provides you with digital features, like tagging and search functions.

Here are a list of five online journaling tools you can use to bring your practice into the modern age:

1. 750words

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750 words

    750words is a free online journaling tool created by Buster Benson. The site is based on the idea of “Morning Pages”; a journaling tool Julia Cameron suggests in her creativity course The Artist’s Way. Cameron advises aspiring creatives to start each morning with three pages of stream-of-consciousness writing to clear away the mental clutter, leaving you with a clearer mind to face the day.

    750 words is the three-page digital equivalent (assuming the average person writes 250 words per page) and lets you store all your journaling online. Each morning, you’ll receive a prompt asking you to write your 750 words, and the site keeps track of various statistics associated with your entries. The site uses a Regressive Imagery Dictionary to calculate the emotional content from your posts and provides feedback on features like your mood, and most commonly used words.

    750 words is simple to set up and is ideal for anyone who finds it challenging to maintain a consistent journaling practice. The site uses a number of incentives to motivate users, including animal badges awarded to journalers who complete a certain number of days in a row, leader boards, and opt-in monthly challenges.

    2. Ohlife

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    ohlife

      Ohlife is designed to make online journaling as easy as possible. Once you’ve signed up for your free account, the website will send you an email each day asking “How did your day go?” Simply reply to the email with as much or as little detail as you like, and your response will be stored on your account, ready to view next time you log in.

      Ohlife’s appeal lies in its simplicity: no stats, no social sharing, no complicated organisational systems—the site is designed to provide you with a private, online space. Simply respond to the email each day (or skip the days you’re busy) and Ohlife will do the rest.

      3. Oneword

      oneword

        OneWord is a fun online tool that provides you with a single word as a prompt and gives you sixty seconds to write about it. The concept’s aim is to help writers learn how to flow, and the prompts range from the everyday mundane to the profound.

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        Oneword is not a private journaling tool: if you sign up, your answers will be published on the site’s daily blog, which contains a stream of users’ answers, and might be used by Oneword in the future. If you’d rather keep your answers to yourself, you can still use the tool for fun without giving out any personal details.

        4. Penzu

          Penzu is a journaling tool that allows you to store your journaling notes online. The service also offers mobile apps for iOS, Android and Blackberry, so you can journal on the go and save your notes to your account. The basic service is free, however you can upgrade to Penzu Pro and get access to additional features, including military-grade encryption and the ability to save and sync data through your mobile, for $19 per year.

          With either version of Penzu, you can insert pictures, and add tags and comments to entries, as well as search for older entries. You can set your posts to be private and viewable by you only, or share them with others.

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          5. Evernote

          Evernote isn’t a purpose-built journaling tool, however its features make it perfect for keeping your journaling notes in one safe place. With the ability to keep separate “notebooks”, tag your entries, include pictures, audio and web clipping, Evernote will appeal to journalers who want to include more formats than just text in their entries.

          Available online within a web browser, and as a stand-alone desktop app, the service also comes with a series of mobile apps covering almost every device available. These allow you to make notes on the go and sync between the mobile and browser versions of the app.

          For additional features, including text recognition and the ability to collaborate on Notebooks, you can upgrade to Evernote’s premium service, which costs $5 per month.

          Featured photo credit: Unsplash via unsplash.com

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