5 Tips to Improve the Search Engine Visibility of Mobile Apps

5 Tips to Improve the Search Engine Visibility of Mobile Apps

A lot of work goes into designing an app, but once you have built it the work does not end. After you have created the app and have made sure that it works flawlessly on all devices that you have tested it on, you enter the next phase, which is critical for the success of an app. You have to make sure that people download your app. If people are not downloading the app, then all of the hard work that you have done goes to waste.

To achieve the success, you have to make sure that your app is visible to clients. If you do not pay attention to the visibility of the app, it will go unnoticed in the app store.

Here are some useful ways of making sure that your app is visible to people so that you can increase downloads of the app.


1. Choose the Right Words

Title and description of an app play a significant role in improving the visibility of an app. They are the primary elements of making sure that people can see your app, which is why it is critical to choose the words carefully.

The title that you choose should be unique and eye-catching. Good writing, title and description improve the app visibility naturally. Make sure that the description can convey the right idea and features of the app. Highlighting the fact that you are offering free games or apps is an excellent way of attracting people, and it will compel them to try the features that you are offering.

You should include a detailed explanation of the features and make sure that they are easy to read and understand. You can also add reviews praising the app from other media outlets.


2. Know the Target Audience

When the app is in its early developmental stages, you should do market research to determine the target audience. Knowing your target audience is important, as it helps in creating a focused marketing strategy to reach the target audience.

You should identify the demographic of a target audience and find out which online channels are popular among them.

3. Use the Right Keywords

Keywords play a major role in determining the visibility of an app. You should track the keywords you regularly use as well those used by your competitors. It is a time-consuming process, but it is essential for using relevant and effective keywords. You should do a broad search for keywords so that you know which words are getting more traffic.


But remember to choose only the keywords that are relevant to the app. Adding irrelevant keywords can result in loss of credibility so to improve the visibility you have to choose keywords carefully.

4. Add Excellent Visual Aids

One of the best ways of improving the description of an app is to add photos and videos. Add screen shots of the most attractive and unique features of the app. It helps in building a good first impression and encourages people to explore it further by downloading it. The screen shots should be able to display a variety of features that the app has to offer.

You should not forget to include captions, explanation and arrows so that you can showcase the functionality of the app. Adding a video showing necessary tools of the app is also an excellent way of improving visibility. To reach a wider audience, you can add subtitles in your app and have it translated into a variety of languages.


5. The Importance of Reviews

You should always encourage the audience to leave reviews because if you manage to get positive reviews, it will have an enormous impact on the number of downloads. You may feel tempted to buy fake reviews, but it is not a good idea because if the app store finds out about fake reviews, they will suspend the app altogether. For example, if your app is about 3D pens and helps to control them, then you must ask your relevant buyers to provide you with the review.

Real reviews are not just critical for improving the visibility of app, but also helpful in making improvements. You can request influential people such as famous YouTubers or critics or relevant blogs to review your app.

You can offer incentives to an audience such as tangible prizes, redeemable points or coupon codes so that they leave a review.

It is not always easy to generate a large number of downloads for the app, but by following the above-mentioned tips, you can make the task less daunting and more successful.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.


In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!



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