5 Tips to Improve the Search Engine Visibility of Mobile Apps

5 Tips to Improve the Search Engine Visibility of Mobile Apps

A lot of work goes into designing an app, but once you have built it the work does not end. After you have created the app and have made sure that it works flawlessly on all devices that you have tested it on, you enter the next phase, which is critical for the success of an app. You have to make sure that people download your app. If people are not downloading the app, then all of the hard work that you have done goes to waste.

To achieve the success, you have to make sure that your app is visible to clients. If you do not pay attention to the visibility of the app, it will go unnoticed in the app store.

Here are some useful ways of making sure that your app is visible to people so that you can increase downloads of the app.


1. Choose the Right Words

Title and description of an app play a significant role in improving the visibility of an app. They are the primary elements of making sure that people can see your app, which is why it is critical to choose the words carefully.

The title that you choose should be unique and eye-catching. Good writing, title and description improve the app visibility naturally. Make sure that the description can convey the right idea and features of the app. Highlighting the fact that you are offering free games or apps is an excellent way of attracting people, and it will compel them to try the features that you are offering.

You should include a detailed explanation of the features and make sure that they are easy to read and understand. You can also add reviews praising the app from other media outlets.


2. Know the Target Audience

When the app is in its early developmental stages, you should do market research to determine the target audience. Knowing your target audience is important, as it helps in creating a focused marketing strategy to reach the target audience.

You should identify the demographic of a target audience and find out which online channels are popular among them.

3. Use the Right Keywords

Keywords play a major role in determining the visibility of an app. You should track the keywords you regularly use as well those used by your competitors. It is a time-consuming process, but it is essential for using relevant and effective keywords. You should do a broad search for keywords so that you know which words are getting more traffic.


But remember to choose only the keywords that are relevant to the app. Adding irrelevant keywords can result in loss of credibility so to improve the visibility you have to choose keywords carefully.

4. Add Excellent Visual Aids

One of the best ways of improving the description of an app is to add photos and videos. Add screen shots of the most attractive and unique features of the app. It helps in building a good first impression and encourages people to explore it further by downloading it. The screen shots should be able to display a variety of features that the app has to offer.

You should not forget to include captions, explanation and arrows so that you can showcase the functionality of the app. Adding a video showing necessary tools of the app is also an excellent way of improving visibility. To reach a wider audience, you can add subtitles in your app and have it translated into a variety of languages.


5. The Importance of Reviews

You should always encourage the audience to leave reviews because if you manage to get positive reviews, it will have an enormous impact on the number of downloads. You may feel tempted to buy fake reviews, but it is not a good idea because if the app store finds out about fake reviews, they will suspend the app altogether. For example, if your app is about 3D pens and helps to control them, then you must ask your relevant buyers to provide you with the review.

Real reviews are not just critical for improving the visibility of app, but also helpful in making improvements. You can request influential people such as famous YouTubers or critics or relevant blogs to review your app.

You can offer incentives to an audience such as tangible prizes, redeemable points or coupon codes so that they leave a review.

It is not always easy to generate a large number of downloads for the app, but by following the above-mentioned tips, you can make the task less daunting and more successful.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals



    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.



      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.


      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.



          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.


            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.


            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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