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5 Tips to Improve the Search Engine Visibility of Mobile Apps

5 Tips to Improve the Search Engine Visibility of Mobile Apps

A lot of work goes into designing an app, but once you have built it the work does not end. After you have created the app and have made sure that it works flawlessly on all devices that you have tested it on, you enter the next phase, which is critical for the success of an app. You have to make sure that people download your app. If people are not downloading the app, then all of the hard work that you have done goes to waste.

To achieve the success, you have to make sure that your app is visible to clients. If you do not pay attention to the visibility of the app, it will go unnoticed in the app store.

Here are some useful ways of making sure that your app is visible to people so that you can increase downloads of the app.

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1. Choose the Right Words

Title and description of an app play a significant role in improving the visibility of an app. They are the primary elements of making sure that people can see your app, which is why it is critical to choose the words carefully.

The title that you choose should be unique and eye-catching. Good writing, title and description improve the app visibility naturally. Make sure that the description can convey the right idea and features of the app. Highlighting the fact that you are offering free games or apps is an excellent way of attracting people, and it will compel them to try the features that you are offering.

You should include a detailed explanation of the features and make sure that they are easy to read and understand. You can also add reviews praising the app from other media outlets.

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2. Know the Target Audience

When the app is in its early developmental stages, you should do market research to determine the target audience. Knowing your target audience is important, as it helps in creating a focused marketing strategy to reach the target audience.

You should identify the demographic of a target audience and find out which online channels are popular among them.

3. Use the Right Keywords

Keywords play a major role in determining the visibility of an app. You should track the keywords you regularly use as well those used by your competitors. It is a time-consuming process, but it is essential for using relevant and effective keywords. You should do a broad search for keywords so that you know which words are getting more traffic.

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But remember to choose only the keywords that are relevant to the app. Adding irrelevant keywords can result in loss of credibility so to improve the visibility you have to choose keywords carefully.

4. Add Excellent Visual Aids

One of the best ways of improving the description of an app is to add photos and videos. Add screen shots of the most attractive and unique features of the app. It helps in building a good first impression and encourages people to explore it further by downloading it. The screen shots should be able to display a variety of features that the app has to offer.

You should not forget to include captions, explanation and arrows so that you can showcase the functionality of the app. Adding a video showing necessary tools of the app is also an excellent way of improving visibility. To reach a wider audience, you can add subtitles in your app and have it translated into a variety of languages.

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5. The Importance of Reviews

You should always encourage the audience to leave reviews because if you manage to get positive reviews, it will have an enormous impact on the number of downloads. You may feel tempted to buy fake reviews, but it is not a good idea because if the app store finds out about fake reviews, they will suspend the app altogether. For example, if your app is about 3D pens and helps to control them, then you must ask your relevant buyers to provide you with the review.

Real reviews are not just critical for improving the visibility of app, but also helpful in making improvements. You can request influential people such as famous YouTubers or critics or relevant blogs to review your app.

You can offer incentives to an audience such as tangible prizes, redeemable points or coupon codes so that they leave a review.

It is not always easy to generate a large number of downloads for the app, but by following the above-mentioned tips, you can make the task less daunting and more successful.

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Adnan Manzoor

Data Analyst & Life Coach

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Published on January 18, 2019

Best 5 Language Learning Apps to Easily Master a New Language

Best 5 Language Learning Apps to Easily Master a New Language

Learning a new language is no easy feat. While a language instructor is irreplaceable, language learning apps have come to revolutionize a lot of things and it has made language learning much easier. Compared to language learning websites, apps offer a more interactive experience to learn a new language.

The following language learning apps are the top recommended apps for your language learning needs:

1. Duolingo

    Duolingo is a very successful app that merged gamification and language learning. According to Expanded Ramblings, the app now counts with 300 million users.

    Duolingo offers a unique concept, an easy-to-use app and is a great app to accompany your language acquisition journey. The courses are created by native speakers, so this is not data or algorithm-based.

    The app is free and has the upgrade options with Duolingo Plus for $9.99, which are add free lessons. The mobile app offers 25 languages and is popular for English-speaking learners learning other languages.

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    Download the app

    2. HelloTalk

      HelloTalk aims to facilitate speaking practice and eliminate the stresses of a real-time and life conversation. The app allows users to connect to native speakers and has a WhatsApp like chat that imitates its interface.

      There is a perk to this app. The same native speakers available also want to make an even exchange and learn your target language, so engagement is the name of the game.

      What’s more, the app has integrated translation function that bypasses the difficulties of sending a message with a missing word and instead fills in the gap.

      Download the app

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      3. Mindsnacks

        Remember that Duolingo has integrated gamification in language learning? Well, Mindsnacks takes the concept to another level. There is an extensive list of languages available within the app comes with eight to nine games designed to learn grammar, vocabulary listening.

        You will also be able to visualize your progress since the app integrates monitoring capabilities. The layout and interface is nothing short of enjoyable, cheerful and charming.

        Download the app

        4. Busuu

          Bussu is a social language learning app. It is available on the web, Android, and iOS. It currently supports 12 languages and is free.

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          The functionality allows users to learn words, simple dialogues and questions related to the conversations. In addition, the dialogues are recorded by native speakers, which brings you close to the language learning experience.

          When you upgrade, you unlock important features including course materials. The subscription is $17 a month.

          Download the app

          5. Babbel

            Babbel is a subscription-based service founded in 2008. According to LinguaLift, it is a paid cousing of Duolingo. The free version comes with 40 classes, and does not require you to invest any money.

            Each of the classes starts with with a sequential teaching of vocabulary with the help of pictures. The courses are tailor made and adapted to the students’ level, allowing the learning to be adjusted accordingly.

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            If you started learning a language and stopped, Babbel will help you pick up where you started.

            Download the app

            Takeaways

            All the apps recommended are tailored for different needs, whether you’re beginning to learn a language or trying to pick back up one. All of them are designed by real-life native speakers and so provide you with a more concrete learning experience.

            Since these apps are designed to adapt to different kinds of learning styles, do check out which one is the most suitable for you.

            Featured photo credit: Yura Fresh via unsplash.com

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