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7 Secret SEO Hacks To Boost Your Online Business

7 Secret SEO Hacks To Boost Your Online Business

SEO

    Online businesses generate great revenue, but getting a piece of this pie is not easy. To succeed in today’s e-market, it has become vital to have an immense knowledge of digital marketing. Digital marketing can do wonders to any traditional marketing campaign, boosting its reach, value, and ability to build brand awareness. From here comes Search Engine Optimisation (SEO), which can help retailers expand their market size and reach more customers. SEO has now evolved and has become essential for every successful online business. Here, in this article, we will tell you some exclusive SEO hacks that could help you take your online business to new heights.

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    1. Technical aspects of SEO

    From the very beginning, you need to take care of Search Engine Optimization (SEO). Firstly, you need to check your robots.txt file and robots META tags. Both of these are employed to limit Google’s access to certain files. Sometimes, your website may contain certain web pages that are present on that list. The architecture of your site and XML sheet should be perfect. All the content you wish to manifest on your site should be accessible by Google. You should also conduct a regular audit of your site to make your site free from such files.

    2. Blogs and impressive content

    Impressive content never fails to attract the audience. You can write articles related to the products you sell online. For instance, if you are selling electronics items, then you can probably write articles on best smartphones to buy under $400 or best laptops for students. Your content should be informative, pertinent and exclusive. It should be easy to understand and plagiarism free. You can also add graphs, infographics, images and relevant data to your content as these may increase viewership.

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    You should be aware of content marketing and content promotion strategies and must focus on building the links in your blogs. Further, you can also invite professionals from other industries to share your content link on their site, as their expert knowledge in a specific niche can make your site more credible. Backlinks and link building strategy, indeed, improves the ranking of your page on Google.

    3. Videos

    Videos not only help to gain the attention of the audience but they also keep the audience engaged and entertained. Not only this, videos improve the ranking of your page on SERPs. These videos can be shared by others as well on their websites, which in turn will direct the traffic to your site.

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    4. Keywords

    A keyword or keywords are basically what the users type in a search engine to search for the desired information or content. Your content must contain these keywords as they improve the ranking of your website, and hence, increase the traffic. A simple example of a keyword is like if you wish to sell books for IELTS preparation, then your article or product description must contain the terms such as IELTS, aspirants, books, preparation, etc. But do not overuse them, as it may produce undesirable results. You can use various forums and social hubs to know how to find the important keywords relating a particular topic.

    5. Email campaigns

    Email campaigns always help you to build cordial relationships with the client. If a customer visits your site, you can ask him/her to fill his/her basic details and subscribe to your site. Once it is done, then you can send the details of various products available on your site through emails. Further, you can also send them the informative articles relevant to the product or service you wish to provide.

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    6. Mobile optimisation

    In today’s era, people search the content on the web while traveling, eating and most importantly when in a classroom. So it becomes crucial for your site to be mobile friendly. A recent stats state that 4 out of 5 users use smartphones for online shopping.[1] So assure that mobile optimization finds a prominent place in your SEO hacks list.

    7. Social Media

    You can also advertise your products on social media platforms. When you do this, make sure that a click on the link to your site always directs the user to the landing page wherein user can give his personal details and not to the homepage. Also, add social sharing buttons to your site that enables the users to share an article or a product on various platforms.

    So, these are some of the easy but most important SEO hacks that you must know before establishing an online business. There are many other tricks that include having an Android app for the site so so users can easily surf through the content of the site via mobile. That indeed will attract a lot of users. With the aid of all these SEO strategies, we hope that you are ready to rock the world of e-commerce.

    Featured photo credit: SubmitShop via submitshop.com

    Reference

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    Freelancer

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    Last Updated on March 29, 2021

    5 Types of Horrible Bosses and How to Beat Them All

    5 Types of Horrible Bosses and How to Beat Them All

    When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

    What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

    The Dream Type Of Manager

    My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

    I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

    My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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    “Okay…”

    That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

    I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

    The Complete Catalogue of Bad Managers

    The Bully

    My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

    However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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    The Invisible Boss

    This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

    It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

    The Micro Manager

    The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

    Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

    The Over Promoted Boss

    The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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    You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

    The Credit Stealer

    The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

    Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

    3 Essential Ways to Work (Cope) with Bad Managers

    Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

    1. Keep evidence

    Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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    Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

    Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

    2. Hold regular meetings

    Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

    3. Stand your ground, but be ready to jump…

    Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

    However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

    Good luck!

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