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7 Secret SEO Hacks To Boost Your Online Business

7 Secret SEO Hacks To Boost Your Online Business

SEO

    Online businesses generate great revenue, but getting a piece of this pie is not easy. To succeed in today’s e-market, it has become vital to have an immense knowledge of digital marketing. Digital marketing can do wonders to any traditional marketing campaign, boosting its reach, value, and ability to build brand awareness. From here comes Search Engine Optimisation (SEO), which can help retailers expand their market size and reach more customers. SEO has now evolved and has become essential for every successful online business. Here, in this article, we will tell you some exclusive SEO hacks that could help you take your online business to new heights.

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    1. Technical aspects of SEO

    From the very beginning, you need to take care of Search Engine Optimization (SEO). Firstly, you need to check your robots.txt file and robots META tags. Both of these are employed to limit Google’s access to certain files. Sometimes, your website may contain certain web pages that are present on that list. The architecture of your site and XML sheet should be perfect. All the content you wish to manifest on your site should be accessible by Google. You should also conduct a regular audit of your site to make your site free from such files.

    2. Blogs and impressive content

    Impressive content never fails to attract the audience. You can write articles related to the products you sell online. For instance, if you are selling electronics items, then you can probably write articles on best smartphones to buy under $400 or best laptops for students. Your content should be informative, pertinent and exclusive. It should be easy to understand and plagiarism free. You can also add graphs, infographics, images and relevant data to your content as these may increase viewership.

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    You should be aware of content marketing and content promotion strategies and must focus on building the links in your blogs. Further, you can also invite professionals from other industries to share your content link on their site, as their expert knowledge in a specific niche can make your site more credible. Backlinks and link building strategy, indeed, improves the ranking of your page on Google.

    3. Videos

    Videos not only help to gain the attention of the audience but they also keep the audience engaged and entertained. Not only this, videos improve the ranking of your page on SERPs. These videos can be shared by others as well on their websites, which in turn will direct the traffic to your site.

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    4. Keywords

    A keyword or keywords are basically what the users type in a search engine to search for the desired information or content. Your content must contain these keywords as they improve the ranking of your website, and hence, increase the traffic. A simple example of a keyword is like if you wish to sell books for IELTS preparation, then your article or product description must contain the terms such as IELTS, aspirants, books, preparation, etc. But do not overuse them, as it may produce undesirable results. You can use various forums and social hubs to know how to find the important keywords relating a particular topic.

    5. Email campaigns

    Email campaigns always help you to build cordial relationships with the client. If a customer visits your site, you can ask him/her to fill his/her basic details and subscribe to your site. Once it is done, then you can send the details of various products available on your site through emails. Further, you can also send them the informative articles relevant to the product or service you wish to provide.

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    6. Mobile optimisation

    In today’s era, people search the content on the web while traveling, eating and most importantly when in a classroom. So it becomes crucial for your site to be mobile friendly. A recent stats state that 4 out of 5 users use smartphones for online shopping.[1] So assure that mobile optimization finds a prominent place in your SEO hacks list.

    7. Social Media

    You can also advertise your products on social media platforms. When you do this, make sure that a click on the link to your site always directs the user to the landing page wherein user can give his personal details and not to the homepage. Also, add social sharing buttons to your site that enables the users to share an article or a product on various platforms.

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    So, these are some of the easy but most important SEO hacks that you must know before establishing an online business. There are many other tricks that include having an Android app for the site so so users can easily surf through the content of the site via mobile. That indeed will attract a lot of users. With the aid of all these SEO strategies, we hope that you are ready to rock the world of e-commerce.

    Featured photo credit: SubmitShop via submitshop.com

    Reference

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    Last Updated on May 23, 2021

    10 Best Free Job Apps You Need For Effective Job Hunting

    10 Best Free Job Apps You Need For Effective Job Hunting

    Seeking for the right job but not sure how to do it in a more effective way?

    Try job search apps!

    To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

    1. jobandtalent

    jobandtalent

      Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

      Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

      Download it for iOS and Android.

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      2. Jobr

      jobr

        This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

        Download it for iOS.

        3. Monster Job Search

        monster job search

          I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

          Download it for iOS and Android.

          4. Jobs and Career Search

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          job and career search

            This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

            Download it for iOS.

            5. Hyper Networking Groups

            hyper networking groups

              This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

              Download it for iOS.

              6. CardDrop

              CardDrop

                CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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                Download it for Android and iOS.

                7. Job Interview Questions

                interview questions both

                  Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                  Download it for Android.

                  8. 101 Interview Questions and Answers

                  101 both

                    This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                    Download it for Android.

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                    9. Job Interview Question-Answer

                    q and a

                      Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                      You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                      Download this app for iOS and Android.

                      10. HireVue

                      hirevue

                        HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                        When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                        Download it for Android and iOS.

                        Featured photo credit: Yura Fresh via unsplash.com

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