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7 Secret SEO Hacks To Boost Your Online Business

7 Secret SEO Hacks To Boost Your Online Business

SEO

    Online businesses generate great revenue, but getting a piece of this pie is not easy. To succeed in today’s e-market, it has become vital to have an immense knowledge of digital marketing. Digital marketing can do wonders to any traditional marketing campaign, boosting its reach, value, and ability to build brand awareness. From here comes Search Engine Optimisation (SEO), which can help retailers expand their market size and reach more customers. SEO has now evolved and has become essential for every successful online business. Here, in this article, we will tell you some exclusive SEO hacks that could help you take your online business to new heights.

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    1. Technical aspects of SEO

    From the very beginning, you need to take care of Search Engine Optimization (SEO). Firstly, you need to check your robots.txt file and robots META tags. Both of these are employed to limit Google’s access to certain files. Sometimes, your website may contain certain web pages that are present on that list. The architecture of your site and XML sheet should be perfect. All the content you wish to manifest on your site should be accessible by Google. You should also conduct a regular audit of your site to make your site free from such files.

    2. Blogs and impressive content

    Impressive content never fails to attract the audience. You can write articles related to the products you sell online. For instance, if you are selling electronics items, then you can probably write articles on best smartphones to buy under $400 or best laptops for students. Your content should be informative, pertinent and exclusive. It should be easy to understand and plagiarism free. You can also add graphs, infographics, images and relevant data to your content as these may increase viewership.

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    You should be aware of content marketing and content promotion strategies and must focus on building the links in your blogs. Further, you can also invite professionals from other industries to share your content link on their site, as their expert knowledge in a specific niche can make your site more credible. Backlinks and link building strategy, indeed, improves the ranking of your page on Google.

    3. Videos

    Videos not only help to gain the attention of the audience but they also keep the audience engaged and entertained. Not only this, videos improve the ranking of your page on SERPs. These videos can be shared by others as well on their websites, which in turn will direct the traffic to your site.

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    4. Keywords

    A keyword or keywords are basically what the users type in a search engine to search for the desired information or content. Your content must contain these keywords as they improve the ranking of your website, and hence, increase the traffic. A simple example of a keyword is like if you wish to sell books for IELTS preparation, then your article or product description must contain the terms such as IELTS, aspirants, books, preparation, etc. But do not overuse them, as it may produce undesirable results. You can use various forums and social hubs to know how to find the important keywords relating a particular topic.

    5. Email campaigns

    Email campaigns always help you to build cordial relationships with the client. If a customer visits your site, you can ask him/her to fill his/her basic details and subscribe to your site. Once it is done, then you can send the details of various products available on your site through emails. Further, you can also send them the informative articles relevant to the product or service you wish to provide.

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    6. Mobile optimisation

    In today’s era, people search the content on the web while traveling, eating and most importantly when in a classroom. So it becomes crucial for your site to be mobile friendly. A recent stats state that 4 out of 5 users use smartphones for online shopping.[1] So assure that mobile optimization finds a prominent place in your SEO hacks list.

    7. Social Media

    You can also advertise your products on social media platforms. When you do this, make sure that a click on the link to your site always directs the user to the landing page wherein user can give his personal details and not to the homepage. Also, add social sharing buttons to your site that enables the users to share an article or a product on various platforms.

    So, these are some of the easy but most important SEO hacks that you must know before establishing an online business. There are many other tricks that include having an Android app for the site so so users can easily surf through the content of the site via mobile. That indeed will attract a lot of users. With the aid of all these SEO strategies, we hope that you are ready to rock the world of e-commerce.

    Featured photo credit: SubmitShop via submitshop.com

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    Freelancer

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    Last Updated on July 10, 2019

    10 Great Skills to Include in Your Resume When You Change Careers

    10 Great Skills to Include in Your Resume When You Change Careers

    So you want to land a new job in a new field? That’s great. But before you start sending out applications left and right, you might want to make sure you have a solid resume first. Your resume will most likely be the first thing a potential employer looks at when evaluating you as a job candidate, and if you want to make a good first impression, having a knock-out resume is key.

    Considering how competitive the workforce is now, it’s even more important that you create your best resume. Here are ten skills to include in your resume when you switch careers:

    1. Computer/ Tech Skills

    As technology continues to evolve, it’s essential that you stay up-to-date with the latest emerging trends. You should have a basic knowledge of social networking sites, computer programs such as Microsoft Word, PowerPoint, Excel and depending on the job you’re applying for, programs such as Adobe FrameMaker, Photoshop or Madcap Flare.

    Take a look at this artice on How to Improve Your Computer Skills to Get Ahead in Your Career

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    And research the required computing skills for the profession that interests you, and then if you aren’t already proficient in them, consider taking online courses via a these sites to learn them.

    2. Adaptability

    Employers value people who can adapt and go with the flow when they need to. In an environment where things are constantly changing, being flexible can be a tremendous asset. If you’re a flexible person, make it clear through your resume, and if you’re selected for an interview, be prepared to give an example of a time when you showed flexibility.

    3. Organization

    Nobody wants to hire someone who’s scatterbrained and totally lacking in organizational skills. People who are organized are able to work efficiently because they aren’t constantly searching for important documents they’ve misplaced.

    Also, being organized signals to your employer that you can manage your workspace well. If you’ve got a knack for being organized, let it be known through your resume.

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    4. Communication

    Being able to communicate well with others is definitely a desirable trait in an employee. That means responding promptly to emails, voicing concerns right when they pop up and keeping supervisors and team members in the loop about important information they need to know.

    Good communication skills deserve a place on your resume for sure and will go a long way towards making you an attractive job candidate.

    5. Leadership

    If you know how to step up and be a leader, you have a skill that will wow any employer out there.

    Think of a time at your current or previous position when you’ve spearheaded a project, organized an event or rallied everyone together for a certain cause. Any leadership experience or skill that you have needs to be highlighted on your resume.

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    6. Work Ethic

    Working hard and consistently going above and beyond makes you extremely appealing to employers. It’s impressive when an employee takes initiative and does what needs to be done without having to be asked.

    If you are a driven, hard worker who routinely goes the extra mile, make it known on your resume.

    7. Dependability

    When employers have a task that needs to be done, they need to know that the person they ask is going to follow through and do it. Being a dependable person makes you valuable in the eyes of an employer because they want to hire someone who they can trust to do what they say.

    If you’re dependable, be sure to list it as a skill on your resume.

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    8. Multi-Tasking Abilities

    If you’ve ever taken on two different roles at once or juggled working on two different projects, mention on your resume that you’re an exceptional multi-tasker. Many jobs demand that employees can juggle multiple roles at once, so if you excel at doing so, you’ll have an edge over other candidates who aren’t so good at multi-tasking.

    9. Analytical/ Problem- Solving Skills

    Are you a pro at analyzing situations and assessing things from all angles? Can you analyze trends affecting performance and solve problems and glitches when they surface? If you have the ability to analyze and solve problems, then you have a skill that’s in high demand.

    You can save employers valuable time and money because with you on their team, they won’t have to stall and wait too long for a problem to be solved, and they also won’t have to pay to get someone else involved to fix it. This skill absolutely deserves a place on your resume.

    10. Interpersonal “People Skills”

    Employers want to hire someone who will be able to get along with all different kinds of people. If you work well with others and know how to make them feel appreciated and valued, especially if you can motivate them and get them to come together and cooperate for the common good, then you have excellent interpersonal “people skills” that make you a great candidate for the job.

    In a world where the competition is cutthroat for landing the job you want, you have to do what you can to set yourself apart from the competition. Step up your game by listing the skills you have that employers are looking for on your resume. If you play your cards right, with a little luck, a job offer can be yours!

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    Featured photo credit: J. Kelly Brito via unsplash.com

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