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7 Secret SEO Hacks To Boost Your Online Business

7 Secret SEO Hacks To Boost Your Online Business

SEO

    Online businesses generate great revenue, but getting a piece of this pie is not easy. To succeed in today’s e-market, it has become vital to have an immense knowledge of digital marketing. Digital marketing can do wonders to any traditional marketing campaign, boosting its reach, value, and ability to build brand awareness. From here comes Search Engine Optimisation (SEO), which can help retailers expand their market size and reach more customers. SEO has now evolved and has become essential for every successful online business. Here, in this article, we will tell you some exclusive SEO hacks that could help you take your online business to new heights.

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    1. Technical aspects of SEO

    From the very beginning, you need to take care of Search Engine Optimization (SEO). Firstly, you need to check your robots.txt file and robots META tags. Both of these are employed to limit Google’s access to certain files. Sometimes, your website may contain certain web pages that are present on that list. The architecture of your site and XML sheet should be perfect. All the content you wish to manifest on your site should be accessible by Google. You should also conduct a regular audit of your site to make your site free from such files.

    2. Blogs and impressive content

    Impressive content never fails to attract the audience. You can write articles related to the products you sell online. For instance, if you are selling electronics items, then you can probably write articles on best smartphones to buy under $400 or best laptops for students. Your content should be informative, pertinent and exclusive. It should be easy to understand and plagiarism free. You can also add graphs, infographics, images and relevant data to your content as these may increase viewership.

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    You should be aware of content marketing and content promotion strategies and must focus on building the links in your blogs. Further, you can also invite professionals from other industries to share your content link on their site, as their expert knowledge in a specific niche can make your site more credible. Backlinks and link building strategy, indeed, improves the ranking of your page on Google.

    3. Videos

    Videos not only help to gain the attention of the audience but they also keep the audience engaged and entertained. Not only this, videos improve the ranking of your page on SERPs. These videos can be shared by others as well on their websites, which in turn will direct the traffic to your site.

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    4. Keywords

    A keyword or keywords are basically what the users type in a search engine to search for the desired information or content. Your content must contain these keywords as they improve the ranking of your website, and hence, increase the traffic. A simple example of a keyword is like if you wish to sell books for IELTS preparation, then your article or product description must contain the terms such as IELTS, aspirants, books, preparation, etc. But do not overuse them, as it may produce undesirable results. You can use various forums and social hubs to know how to find the important keywords relating a particular topic.

    5. Email campaigns

    Email campaigns always help you to build cordial relationships with the client. If a customer visits your site, you can ask him/her to fill his/her basic details and subscribe to your site. Once it is done, then you can send the details of various products available on your site through emails. Further, you can also send them the informative articles relevant to the product or service you wish to provide.

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    6. Mobile optimisation

    In today’s era, people search the content on the web while traveling, eating and most importantly when in a classroom. So it becomes crucial for your site to be mobile friendly. A recent stats state that 4 out of 5 users use smartphones for online shopping.[1] So assure that mobile optimization finds a prominent place in your SEO hacks list.

    7. Social Media

    You can also advertise your products on social media platforms. When you do this, make sure that a click on the link to your site always directs the user to the landing page wherein user can give his personal details and not to the homepage. Also, add social sharing buttons to your site that enables the users to share an article or a product on various platforms.

    So, these are some of the easy but most important SEO hacks that you must know before establishing an online business. There are many other tricks that include having an Android app for the site so so users can easily surf through the content of the site via mobile. That indeed will attract a lot of users. With the aid of all these SEO strategies, we hope that you are ready to rock the world of e-commerce.

    Featured photo credit: SubmitShop via submitshop.com

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    Last Updated on November 19, 2018

    How to Find a Suitable Professional Mentor

    How to Find a Suitable Professional Mentor

    I went through a personal experience that acted as a catalyst for an epiphany. When I got fired from a job, I learned something important about myself and where I was headed with my freelance career. I realized that the most important aspect of that one rather small job was the influence of the company owner. I realized that I wasn’t hurt that the company and I weren’t a perfect match; I was devastated by the stark fact that I needed a mentor and I had almost found one but lost her.

    Suddenly, I felt like J.D., the main character in “Scrubs,” chasing Dr. Cox and trying to rip insight and wisdom from someone I respect. The realization that a recognized thought-leader and experienced entrepreneur severed ties with me felt crushing. But, I picked myself back up and thought about five ways to acquire a mentor without having the awkwardness of outright asking.

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    1. Remember, a professional mentorship must be mutual.

    A professional mentor must agree to engage in a mutual relationship because, as the comedy T.V. series showed us, one simply cannot force someone to tutor us. We have to prove that we are worth the time investment through persistence and dedication to the craft.

    2. You have to have common interests with your mentor.

    Even if a professional mentor appears at your job or school, realize that unless you and this person have common interests, you won’t find the relationship successful. I’ve been in situations where someone I respected had vastly different ideas about what was important in life or what one should spend his or her free time doing. If these things don’t line up, you may find the relationship won’t be as fruitful, even when the mentor knows a great deal about one industry.

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    3. Thought-leaders will respect your passion.

    One of the ways you can prove yourself worthy to a professional mentor is through your passion and your dedication. No one wants to spend time grooming and teaching another who will not take advice or put the effort in to improve. When following thought-leaders on Twitter and trying to engage with higher-ups in a work setting, realize that your actions most often speak louder than your words.

    4. Before worrying if he respects you, ask if you respect him.

    On the other side of the coin, you should seriously reflect on those common interests and make sure you respect your professional mentor. Just because someone holds a title, degree or office does not mean that person is trustworthy or honest. Don’t be swayed by appearances and take the time to find a suitable professional mentor.

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    5. Failure is often the best way to learn

    I honestly have made more mistakes than I can count. I know I’ve learned a great deal from poorly organized businesses and my own poor choices. The most important quality I’ve developed is an ability to swallow my pride and learn from my mistakes. If life knocks me down nine times, I get back up 10 times. One of the songs Megadeth wrote, “Of Mice and Men,” resonates in my mind when I pull myself up by my bootstraps and try again for a goal I’ve set: “So live your life and live it well. There’s not much left of me to tell. I just got back up each time I fell.” Hopefully, this brief post can act as a professional mentor to you in your quest to find not only a brave leader but also a trusted adviser.

    Featured photo credit: morguefile via mrg.bz

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