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Is Your Website Costing You Sales?

Is Your Website Costing You Sales?

Every website, in one way or another, is a recruiting website: You could be recruiting for job seekers, or consumers and shoppers, or for those seeking knowledge and information.

Organizations pour immense resources of time, effort, and money into their websites, because this is a digital world where the internet is now the main highway for every imaginable activity. But just like a physical highway, consumers choose stops along the way based on their first impressions, and if a website doesn’t impress them quickly, or repels them right away, they move on quickly.

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You need to ask yourself, “How appealing is my website?” Then study the analytics to find out how much traffic your website generates and what the bounce rate is. Otherwise it’s likely that you’ll under-leverage and undervalue your website traffic.

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    Sarah Yanning, an independent web consultant, says, “The appearance of your website is crucial in driving traffic to it. It doesn’t have to be an amazing bells and whistles type of thing, but it should look like it was designed by experts, have easy-to-grasp information clearly displayed, and a coherent call-to-action button that engages the viewer immediately. Then with the use of Google analytics and other tools you can evaluate the traffic flow and abandons to start tweaking for maximum effect.”

    Learn From Your Competition

    Yanning continues: “One of the biggest mistakes a company can make is to ignore or denigrate their competition’s website efforts. It’s the equivalent of cutting off your nose to spite your face. When you study a competitor’s site you get the benefit of all their research and work without having to spend a dime yourself. You see things that are clearly not working, so you can avoid them yourself. But more importantly, you’ll pick up bits and pieces of their strategy and process that would make a great contribution to your website — and these you adapt to your own needs without any costly R&D.”

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    Don’t Confuse Your Viewer

    According to Jon Fenwick, creative director at Website Solutions Inc., “We often work with businesses that are so anxious to get their complete sales pitch across on one screen that they wind up defeating their own purpose by creating a crazy quilt of chaotic and confusing graphics that explain everything but tell nothing. And then they come to us wondering why their website’s abandon rate is so high! I try to teach each and every client that a simple and elegant landing page will draw in the viewer and encourage him or her to click to the next level, where the real call to action and/or marketing can begin.”

      Keep It Fresh and Original

      Flowers don’t stay fresh in a bowl of water forever. They turn brown and wilt, becoming unattractive. The same holds true for your website content. Don’t be satisfied to leave your content the same for months at a time — otherwise it too will turn brown and wilt, at least to your viewers who’ve grown tired of seeing the same old thing for such a long time.

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      Instead, keep your copy fresh and updated; be especially aware of any time-sensitive material you’ve included on your website. Nothing says “We don’t care” like a website with expired offers on it. You also need to make sure that your website is up-to-date with any industry certifications or compliance guidelines. For instance, when you prevent PCI compliance issues you can assure your customers that your website is safe and secure because you have kept up with industry safety changes.

      Customers who are confused or are met with stale content or security issues are not likely to return to your website. If your competitors are getting certifications or displaying safety certificates or using a virtual shopping care that is better than yours, it’s time to take notice and get your website back in the game.

      Featured photo credit: shutterstock via shutterstock.com

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      Last Updated on November 5, 2018

      20 Best Places to Work for a Great Career in 2018

      20 Best Places to Work for a Great Career in 2018

      Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

      Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

      To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

      Take a look at these 20 best place to work for a great career:

      1. Salesforce, San Francisco, California,

        Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

        Find out more about careers in Salesforce

        2. Wegmans Food Markets Inc.,Rochester, New York

          Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

          Find out more about careers in Wegmans

          3. Ultimate Software, Weston, Florida

            Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

            Find out more about careers in Ultimate Software

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            4.The Boston Consulting Group, Inc., Boston, Massachusetts

              Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

              Find out more about careers in The Boston Consulting Group

              5. Edward Jones, St. Louis, Missouri

                Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

                Find out more about careers in Edward Jones

                6. Kimpton Hotels and Restaurants, San Francisco, California

                  Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

                  Find out more about careers in Kimpton Hotels and Restaurants

                  7. Workday, Pleasanton, California

                    Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                    Find out more about careers in Workday

                    8. Genentech, South San Francisco, California

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                      Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                      Find out more about careers in Genetech

                      9. Deloitte, New York, New York

                        Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                        Find out more about careers in Deloitte

                        10. Baird, Milwaukee, Wisconsin

                          Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                          Find out more about careers in Baird

                          11. Quicken Loans, Detroit, Michigan

                            At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                            Find out more about careers in Quicken Loans

                            12. Capital One, Mclean, Florida

                              Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                              Find out more about careers in Capital One

                              13. Cooley LLP, Palo Alto, California

                                Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                                Find out more about careers in Cooley LLP

                                14. Southern Ohio Medical Center, Portsmouth, Ohio

                                  The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                                  Find out more about careers in Southern Ohio Medical Center

                                  15. American Express, New York, New York

                                    American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                    Find out more about careers in American Express

                                    16. Adobe Systems Inc., San Jose, California

                                      The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                      Find out more about careers in Adobe Systems Inc.

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                                      17. The Cheesecake Factory Inc., Calabasas, California

                                        The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                        Find out more about careers in The Cheesecake Factory Inc.

                                        18. Sap America, Newtown Square, Pennsylvania

                                          If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                          Find out more about careers in Sap America

                                          19. NVIDIA Corporation, Santa Clara, California

                                            NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                            Find out more about careers in NVIDIA

                                            20. KPMG LLP, New York, New York

                                              Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                              Find out more about careers in KPMG LLP

                                              All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                              Happy job hunting!

                                              Featured photo credit: Pexels via pexels.com

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