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5 Tips for Marketers to Build an Instagram Audience

5 Tips for Marketers to Build an Instagram Audience

Instagram is one of the most underutilized marketing platforms on the web. The social networking site has over 200 million users, but only 28% of marketers use it.[1] However, 59% of the top 100 brands are on it, so it is clearly an effective branding and social selling platform.

If you are trying to develop a social selling strategy, you should join Instagram and start building an audience. Follow these guidelines to get started.

1. Use specific hashtags

Hashtags play a very important role in getting attention on Instagram. However, too many brands fail to use them effectively because they choose very broad hashtags, instead of focusing on those related to their audience. The trick is to choose hashtags carefully.

If you target too broadly, it will be very difficult for your hashtags to stand out. They will get lost among tens of thousands of other posts. Your post would also be ignored by most users, because they aren’t relevant to them.

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Let’s say that you are running a social selling campaign for a website promoting vegan cookbooks. If you use the hashtag #recipes, your posts would be seen by people that have no interest in vegan food specifically. Many people that do want to learn about vegan food probably wouldn’t see them though.

It would make more sense to use hashtags like #VeganRecipes or #VeganFood. Your posts will be seen by people specifically looking for vegan content and many will follow you.

2. Post frequently

There is a strong correlation between the number of daily images that you post and the number of followers you receive. According to an analysis by Quintly, Instagram accounts with under 1000 fans posted eight times a day, while accounts with 10,000 to 100,000 fans posted 41 times a day.[2]

Post as frequently as possible to get more attention and earn more followers. Of course, the quality of your posts is far more important than the quality, so make sure your content meets their standards. Consider creating your own infographics, take your own pictures and share the best content from influential Instagram users in your niche.

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3. Invest in Premium Tools

You can generate a lot of traction on Instagram without spending a dime, but the most successful marketers invest in quality tools. Here are some tools that are well worth the investment:

  • Hootsuite: Hootsuite is both a social media analytics and marketing automation tool. You can use it to measure changes in your Instagram follower count, schedule future posts and see which posts work the best.
  • Iconosquare: Iconosquare is used by National Geographic and other major brands to monitor hashtags and trends on Instagram.
  • FollowersBiz: FollowersBiz is a popular platform for exchanging and purchasing likes and followers on Instagram.

These services have proven to be highly efficient ways to earn Instagram followers.

4. Hold a contest

Hosting giveaways is one of the best ways to grow your audience. After all, how many people can turn away a chance to earn something for free?

Your contest should be built around your audience building and social selling goals. You could run a contest that offers a prize to the person that likes or comments on the most of your posts. You could also make it more interactive. You could ask people to share their own images with your brand hashtag.

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5. Collaborate with influential Instagram users

Too many brands obsess about the number of shares their image is received. They should be more concerned with who is sharing their content.

Samsung conducted a marketing experiment while working with five influential Instagrammers. They found that the 105 images that were promoted by these power users received 325,700 likes.

If you want to get more attention on Instagram, it’s important to identify and collaborate with the top users in your vertical.

6. Engage With Your Existing Followers

Building a follower base is important, but it shouldn’t be your only goal. You must also engage with your existing followers, so they don’t abandon you and are more eager to share your content.

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Conclusion

Instagram is a great tool for social selling, but you must build a strong follower base first. Fortunately, this isn’t difficult if you take the time to post great content and collaborate with your followers.

Featured photo credit: Pexels / JÉSHOOTS via pexels.com

Reference

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Annie Qureshi

Entrepreneur

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Last Updated on May 25, 2020

10 Best Task List Apps to Boost Productivity in 2020

10 Best Task List Apps to Boost Productivity in 2020

Organizational drag is anything that eats up time and keeps people from getting things done in time. Companies that wish to boost productivity do so by creating more efficient processes.

This also applies to individuals, freelancers, and entrepreneurs. Whether you work alone or as part of a team, it is important to use the right tools to boost productivity, and having an accessible and easily manageable task list can go a long way.

Here is a list of the top ten productivity apps that you can use to achieve more.

1. ToDoist

    ToDoist is an awesome to-do task list app that is used by over 10 million people. To use the app, you just have to write down all the activities that you plan to do. The software will then interpret these activities and categorize the tasks accordingly.

    For instance, if you create a task to go for lunch at noon with a friend, the app will automatically categorize this task as a meeting and will send you a reminder at the right time.

    However, this app is more than a personal activity planner. You can use it to plan activities for the entire team. It is also good for planning entire projects, discussing details about the project, and monitoring the deadlines.

    The basic functionality is free, but you can unlock premium features for $36 or $60 a year for full access.

    Available on iOS and Android

    2. monday.com

      This productivity app lets you manage your workflows and tasks. It is a great tool for creating a task list and helping you have a clear view of your work and the status of each task.

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      The app is a bit similar to a spreadsheet. However, it looks much nicer, and it allows you to toggle between multiple views. It gives you alerts and notifications, and it allows you to attach files as well as communicate with colleagues.

      The features of Monday.com include a task board that can be customized to manage due date, hours spent, task status, and much more. Users can upload and attach files, make comments, mention members of their team, and more. It can also be integrated into Google Drive, Slack, GitHub, Jira, Dropbox, and many other platforms.

      If you have problems setting it up, you can contact the customer via email or phone.

      Available on iOS and Android

      3. CloudApp

        CloudApp is a great app for boosting productivity. It offers highly intuitive communication, which can help you save up to 56 hours a week. Your only problem will be deciding how you can utilize all the extra time.

        Whether you are talking with a customer, colleague, or client, this app has all the features you need. With GIFs, screenshots, and image annotation, you no longer have to write lengthy emails. Instead, you can show people what you want them to do.

        The app has over 3 million users. It has proven quite reliable when it comes to helping users to boost productivity. You can opt for the free version or you can opt for a $9 a month upgrade to access premium features.

        Available on iOS

        4. Quip

          If you are working closely with members of your team, Quip is a great app for team activities. The platform combines spreadsheets, documents, slides, and chat. Its main strength is that it comes with a suite of Live Apps. You can use them to increase the functionality of Quip.

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          Moreover, you will waste less time by being able to streamline the use of various tools. Quip is one of the most adaptable productivity apps in the world.

          There are options to use connected tools to track time, manage work, and much more. Some of the integrations of Quip are Dropbox, Github, Slack, Salesforce, and much more. The app costs just $30 a month for 5 users.

          Available on iOS and Android

          5. Trello

            Trello is an app that makes managing projects an easy task. This is made possible by the app’s Kanban philosophy. It is a visual and intuitive platform.

            Users can break huge tasks into small chunks, making it useful for creating a task list. This is made possible by creating cards for each task. The cards can be organized into different columns, which are representative of various stages of the project. Once a task is complete, a card is moved from one column to the next.

            The app is free but it comes with a premium plan with $9.99 a month.

            Available on iOS and Android

            6. Focus Keeper

              This app is perfect for those who wish to improve their work habits and minimize distractions while maintaining focus on current tasks. Focus Keeper is based on the Pomodoro technique. This method utilizes timeboxing to ensure each task is complete.

              This is more than a task list app. If you wish to understand how you work best, the app delivers a suite of tools that you can use to set up your workday. It tracks your hours, analyzes, checks interruptions, and much more. Some of the integrations of Focus Keeper are Trello, Asana, Todoist, Basecamp, Outlook, Google Keep, and many others.

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              The app costs $2.99 a month for those who wish to access premium features. It is accessible on Linux, iOS, Android, web, macOS, and Windows.

              Available on iOS and Android

              7. Quire

                This app is designed as a professional and personal to-do task list manager. The app has a very efficient and optimized design due to the developers’ philosophy on visual task management. It allows you to easily get updates and work with your teammates.

                The app also allows users to customize and choose templates based on their preferences. It is easy to use, but it helps you get things done. The app is currently free.

                Available on iOS and Android

                8. Asana

                  This Kanban-style app is quite popular. It helps you visually organize your tasks. With this app, you can set deadlines, tasks, assignees, and visualize your workflow. It is quite popular and used by many people.

                  The app features a sleek clutter-free design and comes with several integrations. As a result, it can be adapted to a wide range of projects. The app costs $9.99 a month.

                  Available on iOS and Android

                  9. Toggl

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                    You can use this simple time tracker to help boost your team’s productivity. It works on different devices across several platforms, and it comes with numerous friendly reminders to ensure that you remember to keep it on. It usually sends you a report once you complete a task to help you make improvements next time.

                    The app is free and those who wish to access premium features pay $9 a month.

                    Available on iOS and Android

                    10. Omni Focus

                      This app is considered the gold standard of the to-do apps. Omni Focus delivers a huge number of features that can be used to sort, prioritize, and plan tasks. It features several ways to categorize tasks such as location, energy needed, and priority.

                      It is only available on Apple devices and it costs $39.99 for the standard package.

                      Available on iOS

                      Summary

                      All the apps above are great for boosting productivity. However, you will need to pick one that best suits your needs. Try a number of them out before you decide to settle on one.

                      More Tools for Productivity

                      Featured photo credit: Bram Naus via unsplash.com

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