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5 Tips for Marketers to Build an Instagram Audience

5 Tips for Marketers to Build an Instagram Audience

Instagram is one of the most underutilized marketing platforms on the web. The social networking site has over 200 million users, but only 28% of marketers use it.[1] However, 59% of the top 100 brands are on it, so it is clearly an effective branding and social selling platform.

If you are trying to develop a social selling strategy, you should join Instagram and start building an audience. Follow these guidelines to get started.

1. Use specific hashtags

Hashtags play a very important role in getting attention on Instagram. However, too many brands fail to use them effectively because they choose very broad hashtags, instead of focusing on those related to their audience. The trick is to choose hashtags carefully.

If you target too broadly, it will be very difficult for your hashtags to stand out. They will get lost among tens of thousands of other posts. Your post would also be ignored by most users, because they aren’t relevant to them.

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Let’s say that you are running a social selling campaign for a website promoting vegan cookbooks. If you use the hashtag #recipes, your posts would be seen by people that have no interest in vegan food specifically. Many people that do want to learn about vegan food probably wouldn’t see them though.

It would make more sense to use hashtags like #VeganRecipes or #VeganFood. Your posts will be seen by people specifically looking for vegan content and many will follow you.

2. Post frequently

There is a strong correlation between the number of daily images that you post and the number of followers you receive. According to an analysis by Quintly, Instagram accounts with under 1000 fans posted eight times a day, while accounts with 10,000 to 100,000 fans posted 41 times a day.[2]

Post as frequently as possible to get more attention and earn more followers. Of course, the quality of your posts is far more important than the quality, so make sure your content meets their standards. Consider creating your own infographics, take your own pictures and share the best content from influential Instagram users in your niche.

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3. Invest in Premium Tools

You can generate a lot of traction on Instagram without spending a dime, but the most successful marketers invest in quality tools. Here are some tools that are well worth the investment:

  • Hootsuite: Hootsuite is both a social media analytics and marketing automation tool. You can use it to measure changes in your Instagram follower count, schedule future posts and see which posts work the best.
  • Iconosquare: Iconosquare is used by National Geographic and other major brands to monitor hashtags and trends on Instagram.
  • FollowersBiz: FollowersBiz is a popular platform for exchanging and purchasing likes and followers on Instagram.

These services have proven to be highly efficient ways to earn Instagram followers.

4. Hold a contest

Hosting giveaways is one of the best ways to grow your audience. After all, how many people can turn away a chance to earn something for free?

Your contest should be built around your audience building and social selling goals. You could run a contest that offers a prize to the person that likes or comments on the most of your posts. You could also make it more interactive. You could ask people to share their own images with your brand hashtag.

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5. Collaborate with influential Instagram users

Too many brands obsess about the number of shares their image is received. They should be more concerned with who is sharing their content.

Samsung conducted a marketing experiment while working with five influential Instagrammers. They found that the 105 images that were promoted by these power users received 325,700 likes.

If you want to get more attention on Instagram, it’s important to identify and collaborate with the top users in your vertical.

6. Engage With Your Existing Followers

Building a follower base is important, but it shouldn’t be your only goal. You must also engage with your existing followers, so they don’t abandon you and are more eager to share your content.

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Conclusion

Instagram is a great tool for social selling, but you must build a strong follower base first. Fortunately, this isn’t difficult if you take the time to post great content and collaborate with your followers.

Featured photo credit: Pexels / JÉSHOOTS via pexels.com

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Annie Qureshi

Entrepreneur

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Last Updated on September 11, 2019

8 Most Effective Games and Apps to Learn to Type Fast

8 Most Effective Games and Apps to Learn to Type Fast

Computers and cell phones have become an integrated tool in our professional and personal lives that the original methods of using pen and paper may not be so common anymore.

Although our old-school methods of note taking may not have entirely left us, technology is advancing with no intention of slowing down; iPads are moving into service industries, video calls are taking the place of in-person interviews, and store receipts are making its way into our email inbox – all of which requires the skill of typing.

Learning a new skill doesn’t have to be boring and never had to be. Thankfully, there are effective games and apps that can help you learn to type fast with swift precision and accuracy.

Why Typing Fast Matters?

Learning how to type fast is a game changer. In fact, you can save 21 days per year by typing fast!

Although shaving several minutes from curating a long email or texting paragraphs in a text message may not seem to be of great significance, the minutes soon do eventually add up and the long list of tasks then evolve into frustration. By the end of the day, time is being wasted, and the work pile is stacked high over your head.

Why not alleviate some of those frustrations through practice and dedicating your spare time to build muscle memory?

Learning a simple skillset like speed typing can drastically improve other essential areas in life including time-management and prioritization. Not only does it help you efficiently complete tasks at work and in your personal life, but it also boosts your productivity.

8 Most Effective Typing Games and Apps

Everyone learns at different speeds and uses various methods. While some work better under pressure and tight deadlines, others thrive when given ample amounts of time to learn and soak in the knowledge that is being provided. Despite the number of resources that are available in the hollow corners of the internet, it’s all about finding one source that helps you learn at your fullest potential.

Whether you’re a keyboard ninja or not, here are some effective typing games and apps that allow you to test your speed, accuracy, and maybe shoot some spaceships along the way.

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For Beginners

1. Speed Typing Online

    What’s more fun than to type to the story of Alice in Wonderland or the lyrics to “Hey Jude”? Speed Typing Online is an online typing game that allows you to dive into the creative and familiar world of famous books, fables, songs, and even hone your skills in data entry.

    The bright blue frame holds the text, which then turns green after punching in the accurate keystrokes. After the end of the personal timer, a statistics page appears to show you your typed words per minute, accuracy, correct and incorrect entries, and error rate.

    2. Typing Trainer

      Typing Trainer

      is another online platform suited for beginner typists looking for step-by-step lessons. Learning the keys on a keyboard can confusing especially for those who aren’t as familiar or getting adjusted to typing on a computer keyboard.

      Typing Trainer has a collection of step-by-step tutorials that covers everything from sentence drills, introduction to new keys as the lessons progress, and skills test. The Typing Trainer specifically highlights unique features in each lesson including a warm-up section where the user begin to build muscle memory and learn to type without looking at the keyboard.

      The website is also programed to identify difficulties the user is facing when typing specific words or sentences.

      3. TapTyping – Typing Trainer

        There is the feeling of physically typing on a keyboard and then there’s the feeling of typing on a touch screen mobile device.

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        Since the use of cell phones has become closely integrated into our everyday lives, learning to type on a mobile is much of a skillset as it is to type on a computer. The mobile typing app, TapTyping – Typing Trainer, allows users to practice while on-the-go making it perfect for commuters who want to practice typing during their down time.

        The app allows you to challenge other typists around the world with TapTyping’s global leaderboard and test your skills by taking advanced lessons. There’s always room for improvement and with the app, you’ll be able to find your mistakes by watching a heat map of your finger strokes.

        For professional writers and programmers

        4. The Most Dangerous Writing App

          Suitable for writers facing a creative block or on a tight-deadline, the Most Dangerous Writing App is a website that forces your fingers to type as quickly as your ideas.

          If you stop longer than 5 seconds, everything you had written will slowly disappear from the screen.

          Sessions are timed from 3 minutes to 20 minutes, or can go from 75 to 1667 words. This online app is perfect to brain dump ideas, write a chapter of a manuscript you’ve been stuck on, or help with procrastination.

          If you’re up to the challenge, try the hardcore mode – an alternative option where a single letter appears on the screen at a time. This level prevents you from seeing the entire word, sentences, or even correct any spelling or grammatical mistakes until the timer is complete.

          If you’re wondering, copying and pasting is not an option until each the end of each session.

          5. The Typing Cat

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            Looking to upgrade your typing skills? Also working as a personal tutor, the Typing Cat has a list of regular typing courses with the option to try other lessons with more complexity such as HTML. Learning to type code is a another valulable skillset worth adding.

            Even with disregarded interest in the coding world, using the code course enhances your typing skills and allows your fingers to familiarize itself with uncommon word combinations and placement of punctuations on a keyboard.

            The coding course can be difficult even for typing whizzes, but it’s all a part of muscle memory. According Psychology Today,[1] only a handful of people actually learn how to type by looking at an actual keyboard, while a majority of the population locate specific keys intuitively through muscle memory.

            Available courses include EcmaScript 6, HTML 5, and CSS 3.

            Fun typing games

            6. ZType — Space Invaders Meet Webster

              Remember playing the iconic 70’s game that allowed you to shoot tiny purple and green aliens from one end of the screen to the other with a two-bullet laser? It’s hard to believe that Space Invaders just turned 40 , but you can still get the same adrenaline rush with ZType, a typing game with the same shooting concept.

              Ztype works in waves – stages that must be cleared but instead of aliens, you must type out the words before the missiles destroy your ship at the bottom of the screen. Every so often, longer and mor complex words would appear and if the words are not typed in the allotted time, a series of letters will disperse like missles.

              The game is quick on the fingers and will still have your heart pumping until the very end.

              7. Epistory – Typing Chronicles

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                Although this game does cost money to purchase, it is worth the investment if you’re looking for a refreshing and alternative mode to learning how to type fast.

                Epistory – Typing Chronicles is a role-playing action and adventure game of a young girl riding a fox in a magical and fictional realm; together they combat enemies in the shapes and forms of words.

                Once you’re starterted, you almost forget you’re playing a typing game. The paper craft art aesthetics of the game has you captivated by the vibrant colors and character’s storyline, while having you build your typing skills.

                8. Daily Quote Typing

                  Need some inspiration? Say no more.

                  Daily Quote Typing is one of many gammes available on Wordgames.com – a website that offers a variety of typing games ranging from different levels based on your experience.

                  With Daily Quote Typing, users are able to type out inspirational quotes by famous leaders, inventors, and innovators such as Mark Twain and Albert Einstein.

                  Bottom Line

                  At the end of the day, discipline and patience is what teaches to type faster. It comes down to making that commitment to improving not only your typing abilities, but in a lifelong skill that benefits other areas in life.

                  By practicing daily and using effective games and apps, it’s only a matter of time before keystrokes will become second nature and your brain will adapt to learning other skills faster.

                  Featured photo credit: Unsplash via unsplash.com

                  Reference

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