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5 Tips for Marketers to Build an Instagram Audience

5 Tips for Marketers to Build an Instagram Audience

Instagram is one of the most underutilized marketing platforms on the web. The social networking site has over 200 million users, but only 28% of marketers use it.[1] However, 59% of the top 100 brands are on it, so it is clearly an effective branding and social selling platform.

If you are trying to develop a social selling strategy, you should join Instagram and start building an audience. Follow these guidelines to get started.

1. Use specific hashtags

Hashtags play a very important role in getting attention on Instagram. However, too many brands fail to use them effectively because they choose very broad hashtags, instead of focusing on those related to their audience. The trick is to choose hashtags carefully.

If you target too broadly, it will be very difficult for your hashtags to stand out. They will get lost among tens of thousands of other posts. Your post would also be ignored by most users, because they aren’t relevant to them.

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Let’s say that you are running a social selling campaign for a website promoting vegan cookbooks. If you use the hashtag #recipes, your posts would be seen by people that have no interest in vegan food specifically. Many people that do want to learn about vegan food probably wouldn’t see them though.

It would make more sense to use hashtags like #VeganRecipes or #VeganFood. Your posts will be seen by people specifically looking for vegan content and many will follow you.

2. Post frequently

There is a strong correlation between the number of daily images that you post and the number of followers you receive. According to an analysis by Quintly, Instagram accounts with under 1000 fans posted eight times a day, while accounts with 10,000 to 100,000 fans posted 41 times a day.[2]

Post as frequently as possible to get more attention and earn more followers. Of course, the quality of your posts is far more important than the quality, so make sure your content meets their standards. Consider creating your own infographics, take your own pictures and share the best content from influential Instagram users in your niche.

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3. Invest in Premium Tools

You can generate a lot of traction on Instagram without spending a dime, but the most successful marketers invest in quality tools. Here are some tools that are well worth the investment:

  • Hootsuite: Hootsuite is both a social media analytics and marketing automation tool. You can use it to measure changes in your Instagram follower count, schedule future posts and see which posts work the best.
  • Iconosquare: Iconosquare is used by National Geographic and other major brands to monitor hashtags and trends on Instagram.
  • FollowersBiz: FollowersBiz is a popular platform for exchanging and purchasing likes and followers on Instagram.

These services have proven to be highly efficient ways to earn Instagram followers.

4. Hold a contest

Hosting giveaways is one of the best ways to grow your audience. After all, how many people can turn away a chance to earn something for free?

Your contest should be built around your audience building and social selling goals. You could run a contest that offers a prize to the person that likes or comments on the most of your posts. You could also make it more interactive. You could ask people to share their own images with your brand hashtag.

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5. Collaborate with influential Instagram users

Too many brands obsess about the number of shares their image is received. They should be more concerned with who is sharing their content.

Samsung conducted a marketing experiment while working with five influential Instagrammers. They found that the 105 images that were promoted by these power users received 325,700 likes.

If you want to get more attention on Instagram, it’s important to identify and collaborate with the top users in your vertical.

6. Engage With Your Existing Followers

Building a follower base is important, but it shouldn’t be your only goal. You must also engage with your existing followers, so they don’t abandon you and are more eager to share your content.

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Conclusion

Instagram is a great tool for social selling, but you must build a strong follower base first. Fortunately, this isn’t difficult if you take the time to post great content and collaborate with your followers.

Featured photo credit: Pexels / JÉSHOOTS via pexels.com

Reference

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Annie Qureshi

Entrepreneur

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Last Updated on August 29, 2018

5 Killer Online Journal Tools That Make Journaling Easier and More Fun

5 Killer Online Journal Tools That Make Journaling Easier and More Fun

Journaling is one of the most useful personal development tools around. Not only does it help us process emotions and experiences, work through internal conflicts and improve our self-awareness, it also provides us with a way to keep a day-to-day record of our lives. Traditionally an activity limited to pen and paper, the expansion of consumer technology has enabled journaling to go digital.

Saving your journaling entries online enables you to access them from anywhere, without having to carry a notebook and pen around, and provides you with digital features, like tagging and search functions.

Here are a list of five online journaling tools you can use to bring your practice into the modern age:

1. 750words

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750 words

    750words is a free online journaling tool created by Buster Benson. The site is based on the idea of “Morning Pages”; a journaling tool Julia Cameron suggests in her creativity course The Artist’s Way. Cameron advises aspiring creatives to start each morning with three pages of stream-of-consciousness writing to clear away the mental clutter, leaving you with a clearer mind to face the day.

    750 words is the three-page digital equivalent (assuming the average person writes 250 words per page) and lets you store all your journaling online. Each morning, you’ll receive a prompt asking you to write your 750 words, and the site keeps track of various statistics associated with your entries. The site uses a Regressive Imagery Dictionary to calculate the emotional content from your posts and provides feedback on features like your mood, and most commonly used words.

    750 words is simple to set up and is ideal for anyone who finds it challenging to maintain a consistent journaling practice. The site uses a number of incentives to motivate users, including animal badges awarded to journalers who complete a certain number of days in a row, leader boards, and opt-in monthly challenges.

    2. Ohlife

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    ohlife

      Ohlife is designed to make online journaling as easy as possible. Once you’ve signed up for your free account, the website will send you an email each day asking “How did your day go?” Simply reply to the email with as much or as little detail as you like, and your response will be stored on your account, ready to view next time you log in.

      Ohlife’s appeal lies in its simplicity: no stats, no social sharing, no complicated organisational systems—the site is designed to provide you with a private, online space. Simply respond to the email each day (or skip the days you’re busy) and Ohlife will do the rest.

      3. Oneword

      oneword

        OneWord is a fun online tool that provides you with a single word as a prompt and gives you sixty seconds to write about it. The concept’s aim is to help writers learn how to flow, and the prompts range from the everyday mundane to the profound.

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        Oneword is not a private journaling tool: if you sign up, your answers will be published on the site’s daily blog, which contains a stream of users’ answers, and might be used by Oneword in the future. If you’d rather keep your answers to yourself, you can still use the tool for fun without giving out any personal details.

        4. Penzu

          Penzu is a journaling tool that allows you to store your journaling notes online. The service also offers mobile apps for iOS, Android and Blackberry, so you can journal on the go and save your notes to your account. The basic service is free, however you can upgrade to Penzu Pro and get access to additional features, including military-grade encryption and the ability to save and sync data through your mobile, for $19 per year.

          With either version of Penzu, you can insert pictures, and add tags and comments to entries, as well as search for older entries. You can set your posts to be private and viewable by you only, or share them with others.

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          5. Evernote

          Evernote isn’t a purpose-built journaling tool, however its features make it perfect for keeping your journaling notes in one safe place. With the ability to keep separate “notebooks”, tag your entries, include pictures, audio and web clipping, Evernote will appeal to journalers who want to include more formats than just text in their entries.

          Available online within a web browser, and as a stand-alone desktop app, the service also comes with a series of mobile apps covering almost every device available. These allow you to make notes on the go and sync between the mobile and browser versions of the app.

          For additional features, including text recognition and the ability to collaborate on Notebooks, you can upgrade to Evernote’s premium service, which costs $5 per month.

          Featured photo credit: Unsplash via unsplash.com

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