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5 Tips for Marketers to Build an Instagram Audience

5 Tips for Marketers to Build an Instagram Audience

Instagram is one of the most underutilized marketing platforms on the web. The social networking site has over 200 million users, but only 28% of marketers use it.[1] However, 59% of the top 100 brands are on it, so it is clearly an effective branding and social selling platform.

If you are trying to develop a social selling strategy, you should join Instagram and start building an audience. Follow these guidelines to get started.

1. Use specific hashtags

Hashtags play a very important role in getting attention on Instagram. However, too many brands fail to use them effectively because they choose very broad hashtags, instead of focusing on those related to their audience. The trick is to choose hashtags carefully.

If you target too broadly, it will be very difficult for your hashtags to stand out. They will get lost among tens of thousands of other posts. Your post would also be ignored by most users, because they aren’t relevant to them.

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Let’s say that you are running a social selling campaign for a website promoting vegan cookbooks. If you use the hashtag #recipes, your posts would be seen by people that have no interest in vegan food specifically. Many people that do want to learn about vegan food probably wouldn’t see them though.

It would make more sense to use hashtags like #VeganRecipes or #VeganFood. Your posts will be seen by people specifically looking for vegan content and many will follow you.

2. Post frequently

There is a strong correlation between the number of daily images that you post and the number of followers you receive. According to an analysis by Quintly, Instagram accounts with under 1000 fans posted eight times a day, while accounts with 10,000 to 100,000 fans posted 41 times a day.[2]

Post as frequently as possible to get more attention and earn more followers. Of course, the quality of your posts is far more important than the quality, so make sure your content meets their standards. Consider creating your own infographics, take your own pictures and share the best content from influential Instagram users in your niche.

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3. Invest in Premium Tools

You can generate a lot of traction on Instagram without spending a dime, but the most successful marketers invest in quality tools. Here are some tools that are well worth the investment:

  • Hootsuite: Hootsuite is both a social media analytics and marketing automation tool. You can use it to measure changes in your Instagram follower count, schedule future posts and see which posts work the best.
  • Iconosquare: Iconosquare is used by National Geographic and other major brands to monitor hashtags and trends on Instagram.
  • FollowersBiz: FollowersBiz is a popular platform for exchanging and purchasing likes and followers on Instagram.

These services have proven to be highly efficient ways to earn Instagram followers.

4. Hold a contest

Hosting giveaways is one of the best ways to grow your audience. After all, how many people can turn away a chance to earn something for free?

Your contest should be built around your audience building and social selling goals. You could run a contest that offers a prize to the person that likes or comments on the most of your posts. You could also make it more interactive. You could ask people to share their own images with your brand hashtag.

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5. Collaborate with influential Instagram users

Too many brands obsess about the number of shares their image is received. They should be more concerned with who is sharing their content.

Samsung conducted a marketing experiment while working with five influential Instagrammers. They found that the 105 images that were promoted by these power users received 325,700 likes.

If you want to get more attention on Instagram, it’s important to identify and collaborate with the top users in your vertical.

6. Engage With Your Existing Followers

Building a follower base is important, but it shouldn’t be your only goal. You must also engage with your existing followers, so they don’t abandon you and are more eager to share your content.

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Conclusion

Instagram is a great tool for social selling, but you must build a strong follower base first. Fortunately, this isn’t difficult if you take the time to post great content and collaborate with your followers.

Featured photo credit: Pexels / JÉSHOOTS via pexels.com

Reference

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Annie Qureshi

Entrepreneur

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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