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4 Ways You Can Take Your Business To The Next Level in 2017

4 Ways You Can Take Your Business To The Next Level in 2017

It’s a new year and if you are anything like thousands of business owners across the globe you probably aspire to take your business to the next level in 2017.  Throughout the year there will be thousands of webinars and professional development courses that will promise to take your business to the next level. While these courses are beneficial there are 5 things you can do right now in order to take your business to the next level in 2017.

Social Media Marketing

We live in a social media world and if your business is not present on any social media platform you cannot expect your business to go to the next level. Keep in mind most social media experts suggest that you should only be present on social media networks that make sense for your audience to get the best usage of your time. For example if you own a senior citizen home it may not be a good idea to be on Instagram or Snapchat. Not sure which social media channels work best for you and your brand? There are lots of resources available to send you in the right social direction.

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Sales Enablement

Although still a very new concept, sales enablement plays a huge role in growing your business to the next level. If you’re not familiar with sales enablement it is defined as practices, tools, technologies, and processes that improve the productivity and performance of the sales organization. Sales enablement as an entire entity encompasses several takes such as sales coaching, on boarding, performance analysis and also content generation. If executed properly this one step could take your inbound marketing to the next level.

Just because you are a business owner doesn’t mean you’re good at everything. Take a moment to sit down and focus on what things you are good at and what things you are not. Once you recognize what areas you’re weak in, find someone you can outsource the work out to and delegate. Delegating not only takes the pressure off of you but it allows you to focus on the areas that you are strongest in.

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Digital Products

This new and evolving business model works not only with books or training courses you have created, but it also works with tools and or templates you’ve created that may have helped your own business grow significantly—books and training, but with tools, themes, plugins, software and so much more! Plenty of creators sell everything from Photoshop brushes to templates and plugins. Income can be unlimited when working with digital products.

Believe in Yourself

The last way you can take your business to the next level in 2017 is less about marketing and sales and more about your mindset. If you really want to see your business go to the next level you have to believe in yourself. Over the last few years a negative connotation has been placed around the concept of self-promotion and simply believing in yourself. Many outsiders often view self-promotion as a sign of cockiness but there’s a fine line between being cocky and genuinely admitting you are great at something. Before anyone can believe in your business you must first believe in yourself. If you don’t, your business will fail just as quickly as it started.

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A famous quote once said, if at first you don’t succeed, dust yourself off and try again. Leave fear in 2017 and if you want to soar to higher heights don’t be afraid, just do it.

Do you want to take your business to the next level in 2017? Leave your advice for other aspiring business owners in the comment sections.

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Stephanie Caudle

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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