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4 Ways You Can Take Your Business To The Next Level in 2017

4 Ways You Can Take Your Business To The Next Level in 2017

It’s a new year and if you are anything like thousands of business owners across the globe you probably aspire to take your business to the next level in 2017.  Throughout the year there will be thousands of webinars and professional development courses that will promise to take your business to the next level. While these courses are beneficial there are 5 things you can do right now in order to take your business to the next level in 2017.

Social Media Marketing

We live in a social media world and if your business is not present on any social media platform you cannot expect your business to go to the next level. Keep in mind most social media experts suggest that you should only be present on social media networks that make sense for your audience to get the best usage of your time. For example if you own a senior citizen home it may not be a good idea to be on Instagram or Snapchat. Not sure which social media channels work best for you and your brand? There are lots of resources available to send you in the right social direction.

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Sales Enablement

Although still a very new concept, sales enablement plays a huge role in growing your business to the next level. If you’re not familiar with sales enablement it is defined as practices, tools, technologies, and processes that improve the productivity and performance of the sales organization. Sales enablement as an entire entity encompasses several takes such as sales coaching, on boarding, performance analysis and also content generation. If executed properly this one step could take your inbound marketing to the next level.

Just because you are a business owner doesn’t mean you’re good at everything. Take a moment to sit down and focus on what things you are good at and what things you are not. Once you recognize what areas you’re weak in, find someone you can outsource the work out to and delegate. Delegating not only takes the pressure off of you but it allows you to focus on the areas that you are strongest in.

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Digital Products

This new and evolving business model works not only with books or training courses you have created, but it also works with tools and or templates you’ve created that may have helped your own business grow significantly—books and training, but with tools, themes, plugins, software and so much more! Plenty of creators sell everything from Photoshop brushes to templates and plugins. Income can be unlimited when working with digital products.

Believe in Yourself

The last way you can take your business to the next level in 2017 is less about marketing and sales and more about your mindset. If you really want to see your business go to the next level you have to believe in yourself. Over the last few years a negative connotation has been placed around the concept of self-promotion and simply believing in yourself. Many outsiders often view self-promotion as a sign of cockiness but there’s a fine line between being cocky and genuinely admitting you are great at something. Before anyone can believe in your business you must first believe in yourself. If you don’t, your business will fail just as quickly as it started.

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A famous quote once said, if at first you don’t succeed, dust yourself off and try again. Leave fear in 2017 and if you want to soar to higher heights don’t be afraid, just do it.

Do you want to take your business to the next level in 2017? Leave your advice for other aspiring business owners in the comment sections.

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Stephanie Caudle

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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