Advertising
Advertising

Why Animation is Must for Your Business Advertisement

Why Animation is Must for Your Business Advertisement

Use of animation is a fun and clever way of advertising your enterprise. Video production entities that offer animation services allow brands and businesses to display their operations in a form that physical filming cannot achieve. Even though the use of video advertisement may not be appropriate for all types of businesses, it can allow you to showcase your enterprise in a creative manner that you have never thought.

However, you must make sure that the intended use and objective of the video goes hand in hand with the utilization of animation. Only use animation when you are sure that it will add some value to your enterprise. This article strives to explain why animation is a must for your business advertisement. The decision to use animation for business advertisement comes with a huge debate. Here are some of the reasons that can make using animation for business advertisement strengthen your brand.

Advertising

Animation comes with a lot of Creativity

Most consumers love the attribute of creativity in any business advertisement. You will find several people researching creative ads on YouTube after they come to life. The reason is that animation has limitless options. Animation allows an individual to be as creative as he wants with no worries of physical limitations that he will face in real life commercials. The issue of creativity explains why animation is a must for business advertisement. You can use different designs and signs to present your product to the user.

Timelessness

Most people that rely on the power of stars to advertise their products find the advert losing meaning once the career of the celebrity comes to an end. Therefore, the fame of the celebrity will determine the success of your business advertisement. On the contrary, animation ads will remain timeless regardless of the popularity of the star. You can just add a few features to your post to keep it fresh in the minds of the audience. You don’t need the fame of a celeb to use animation for business advertisement. Animation is the best approach if you want an advert that will stand the test of time.

Advertising

The Approach is Cost-Effective

Most people believe that animation is very expensive which is not true. Complex and good animation may cost you a bit of cash just like a whole day of filming a real life commercial. You need to remember that commercial filming requires editors, talent, makeup, and crew just to name a few. If you are operating under a particular budget constraint, you will realize that using animation for business advertisement is far much cheaper than real life filming. All you need is the computer software and a PC and you are good to go.

Using Animation for Business Advertisement Stands Out From the Crowd

Whether your target is a B2C or the B2B advertisement, animation ads are not broadly in use. Using animation ads sets your enterprise apart from other businesses that use more generic forms of business publication. An animated advert will also assist you to establish a positive first impression with individuals who are experiencing your brand for the very first time. The psychology of color in animation is what makes your business stand out from the competition. Customers want to view something that is appealing to the eyes and animation won’t create boredom. It’s advisable to use something that is unique while advertising your business. Using an approach that is everywhere may not have a significant effect on the target audience.

Advertising

Animation is More Effective than other forms of Business Advertisement

You don’t have to limit animation to video presentations. For example, some investors use animations in banners that run across the business website. A recent survey from Crisp Media states that banner ads that have animation are 4.5 times more efficient than those that are static. This reason is enough to assist you to understand why animation is a must for your business advertisement. Most people who use animation accept to the fact that it generates more results than other forms of advertisement.

Animation Saves Time

Creating an animation ad does not consume a lot of time as long as you know what you want. You can even use animation to develop a series of ads that will run back to back for several weeks or months. All you need are the required skills to undertake this process. You will not need a lot of time to organize people together like in a commercial. There is no traveling to a particular venue to shoot the video. You can make your animated videos from the comfort of your house at any time. No wonder animation is a must for your business advertisement.

Advertising

Create Character

One of the best examples to consider is Geico. The truth of the matter is the matter is that animated posts may not receive recognition in the whole nation. However, you can use animation to develop a character or image that is unique to your brand. Finding this feature in other forms of advertisement is hard. The ability to create a unique character makes animation an excellent choice for business advertisement.

In summary, using animation for your business advertisement is the best way to gain a competitive advantage in the market. The approach makes your brand to stand out from competitors. Some of the benefits of this method include an increased shelf life of the ad and minimal costs.

The primary role of advertisement is to make your brand to stand out from the rest and have an impact on the market. Custom animations that reflect the personality of your brand are ideal in meeting this purpose. However, you must remember to emphasize your logo and style of the brand in the ad. The animation will give you the chance to be more visually engaging, and the purpose of each presentation you make should be to reinforce your brand in the eyes and mind of your consumers.

More by this author

Rahis Saifi

Entrepreneur

You Need Fat! These Are the Foods with Good Fat That You Should Eat! Why Animation is Must for Your Business Advertisement 6 Organic Home Remedies for Dry Winter Skin Being Bilingual Opens Opportunities: Learn a new language Money Mindset Influences: What You Didn’t Know!

Trending in Productivity

1 How Self Care Can Help You Live Your Best Life 2 How to Develop Mental Toughness to Help You Stay Strong 3 How to Calm Down When You’re Stressed and Anxious 4 How to Reinvent Yourself And Redefine Your Future 5 22 Tips for Effective Deadlines

Read Next

Advertising
Advertising
Advertising

Published on April 16, 2019

How Self Care Can Help You Live Your Best Life

How Self Care Can Help You Live Your Best Life

When was the last time you did something for yourself?

Whether it was deciding to treat yourself with a little something or travel for some R&R, how often do you practice self-care?

Well, as good as above sounds, there’s a common misconception that many of us have about self-care: that it’s only about indulgence and enjoyment.

However, self-care goes far beyond indulgence. It’s actually about respecting your mind and body, understanding its limits, and being able to take care of every part of yourself, in a holistic way.

And, you really don’t have to go to extreme measures or do anything specific–like meditating or following a plant based diet–in order to practice self-care. You just have to make sure that what you’re doing is in your best interests.

So how can you make that happen?

Below are a few proven methods that will help you become a better version of you. Follow through with these regularly and you’ll be well on your way to living your very best life.

Listen to Yourself

The bulk of self-care is knowing yourself.

This means knowing your body’s limitations, and being in tune with your feelings, emotions and thoughts. So it’s important, then, to know who you are and what you want to do in life, in order to truly say that you know yourself. 

Advertising

What is your purpose?

Have you ever thought about this question?

Your purpose doesn’t have to remain the same throughout your life. What you found a purpose in at age 19 would likely be different at age 49.

In your current situation, think about the different roles that you have – as a working professional, a spouse, a partner, a parent, etc.

Do you feel like you are fulfilling your purpose through any of these roles?

All you have to do is ensure that what you’re chasing is meaningful to you; this will bring focus and motivation as you strive to achieve your goals.

If you have your purpose defined, then that’s awesome! You know what drives you and why.

But, if you don’t feel like you have a purpose nailed down, it’s good to start by asking why.

For example, why are you working in your particular job or industry? If the reason is vague or unclear, then your motivational energy will be the same. In which case, you may find yourself not having a direction for where you’re headed in life.

Advertising

If you’d like to learn more about finding your purpose, then I recommend you check out this article:

How to Get Motivated and Be Happy Every Day When You Wake Up

Seek Out Continuous Education

Now, this may seem less common when you think of self-care, but lifelong learning is incredibly useful and an important component of taking care of yourself.

It’s Super Practical

Lifelong learning is extremely practical these days and does not require as much effort as it may have in the past. Long gone are the days when you could only find information on something by visiting a library. In this day of the internet, anything you can imagine is at your fingertips.

You don’t need to physically go to a learning institution to learn. You can watch Youtube videos to learn new skills, take online courses to earn a degree, and scroll through an endless amount of articles, books and journals from reputable news and informative sites.

When you’re constantly pushing yourself to learn and take up new things, your mental health also improves. Research shows that an active and engaged mind is responsible for diminishing age-related memory loss and improves overall cognitive abilities.

Your Confidence Will Skyrocket

You’ll also have improved self worth as it teaches you to step outside of your comfort zone, which will undoubtedly improve your confidence.

You’ll also connect better with others by expanding your knowledge base. Learning exposes you to a multitude of new ideas and perspectives that you may have otherwise never considered. This also increases your adaptability. Whether it’s at work or just wanting to adapt to society, your peers, and loved ones, life long learning prepares you to take on new challenges.

You’ll Be More Desired in the Job Market

Another obvious reason for continuous education, is that your employability will also increase.

With the ever changing economy, and huge influences from technology, social media, science etc., job descriptions today are moving targets. Assignments and roles change so quickly in response to changing business demands, it becomes a Herculean task to keep a job description database current.

Advertising

In years past, stability was a characteristic of the world of work. Procedures, information, jobs, and organizations were established and provided continuity. Education was completed in the first 14 to 22 years of one’s life, followed by a long career occasionally punctuated by short-term job training.

Today, however, jobs, companies, and technology are disappearing and being created simultaneously. To remain current and maintain a competitive advantage in the human capital marketplace, an individual is challenged to continually learn.

People return to school at every age to enrich their skills and knowledge for their current positions. Some even prepare themselves for new jobs or career changes, moving them forward into new opportunities and technology.

We can be assured that we will be challenged to continue to learn new tasks and information throughout our lives. Successful careers belong to flexible, curious learners who are prepared for opportunities because they know themselves and where they make their best contribution. As Peter Drucker, the father of modern management stated,

“Knowledge is choice.”

Lifelong learning also increases social awareness and perspective. To genuinely understand and empathize with others, increase social awareness, and foster strong interpersonal relationships, it’s important to seek out new perspectives. Enhancing the skills that positively impact emotional intelligence can bring even greater happiness and success, both personally and at work; and, this is all part of self-care.

Improve Your Habits (Both at Work and at Home)

Now, the last piece of advice I want to introduce to your self-care regimen, is to improve your habits.

Habits define who you are, and are built up over time. You are what you eat is a great example of this. If you make it a habit to eat foods that nourish your body, rather than make your body feel bad, then you will be much healthier overall.

Good Habits Allow You to Reach Your Goals

Since habits dictate your days and nights, such as waking up every morning to get to work before a certain time, or brushing your teeth before bedtime every night, they play a major role in whether we do or do not reach our goals.

Advertising

When you form habits that allow you to progress towards your goals, you’re automatically living a purposeful day, everyday.

Habits Make Your Time a Priority

How do you spend your free time? Do you opt to lounge on the couch watching Netflix passively, or do you engage in activities that support your purpose in life?

It’s natural to waste a lot of time during the day, but fostering good habits will make you set a pattern for how you spend your time and give you the choice of what you choose to spend your time on. By improving your habits, you’ll find that you can be a LOT more productive. When you create good habits, you become more efficient with your time and a lot less is wasted.

This in essence creates an overall positive influence on your life, allowing you to treat your mind and body well, which is why improving your habits are so important to self-care.

Your Well Being Comes First

We live in such a fast-paced society, where we are often so caught up in our work, families, maintaining our social lives, our studies and everything in between. It’s an understatement to say that life can get a little overwhelming at times.

If you’ve ever watched the safety video onboard a plane, you’ll know that they always ask for a parent or adult to put on the safety mask first, before tending to the child. This may sound selfish, but the fact is that if you truly want to ensure the child’s safety, then your safety needs to come first so that you can protect and care for the child without complications from your end.

The same goes for self-care. We need to ensure that our well being is priority, so that we can be the best for the people around us.

Listening to yourself, practicing lifelong learning and improving your habits are steps that you can take to ensure you’re constantly in the best state of mind, alongside the indulgence and rest that you reward yourself with.

Featured photo credit: Photo by Raychan on Unsplash via unsplash.com

Read Next