Advertising
Advertising

Why Animation is Must for Your Business Advertisement

Why Animation is Must for Your Business Advertisement

Use of animation is a fun and clever way of advertising your enterprise. Video production entities that offer animation services allow brands and businesses to display their operations in a form that physical filming cannot achieve. Even though the use of video advertisement may not be appropriate for all types of businesses, it can allow you to showcase your enterprise in a creative manner that you have never thought.

However, you must make sure that the intended use and objective of the video goes hand in hand with the utilization of animation. Only use animation when you are sure that it will add some value to your enterprise. This article strives to explain why animation is a must for your business advertisement. The decision to use animation for business advertisement comes with a huge debate. Here are some of the reasons that can make using animation for business advertisement strengthen your brand.

Advertising

Animation comes with a lot of Creativity

Most consumers love the attribute of creativity in any business advertisement. You will find several people researching creative ads on YouTube after they come to life. The reason is that animation has limitless options. Animation allows an individual to be as creative as he wants with no worries of physical limitations that he will face in real life commercials. The issue of creativity explains why animation is a must for business advertisement. You can use different designs and signs to present your product to the user.

Timelessness

Most people that rely on the power of stars to advertise their products find the advert losing meaning once the career of the celebrity comes to an end. Therefore, the fame of the celebrity will determine the success of your business advertisement. On the contrary, animation ads will remain timeless regardless of the popularity of the star. You can just add a few features to your post to keep it fresh in the minds of the audience. You don’t need the fame of a celeb to use animation for business advertisement. Animation is the best approach if you want an advert that will stand the test of time.

Advertising

The Approach is Cost-Effective

Most people believe that animation is very expensive which is not true. Complex and good animation may cost you a bit of cash just like a whole day of filming a real life commercial. You need to remember that commercial filming requires editors, talent, makeup, and crew just to name a few. If you are operating under a particular budget constraint, you will realize that using animation for business advertisement is far much cheaper than real life filming. All you need is the computer software and a PC and you are good to go.

Using Animation for Business Advertisement Stands Out From the Crowd

Whether your target is a B2C or the B2B advertisement, animation ads are not broadly in use. Using animation ads sets your enterprise apart from other businesses that use more generic forms of business publication. An animated advert will also assist you to establish a positive first impression with individuals who are experiencing your brand for the very first time. The psychology of color in animation is what makes your business stand out from the competition. Customers want to view something that is appealing to the eyes and animation won’t create boredom. It’s advisable to use something that is unique while advertising your business. Using an approach that is everywhere may not have a significant effect on the target audience.

Advertising

Animation is More Effective than other forms of Business Advertisement

You don’t have to limit animation to video presentations. For example, some investors use animations in banners that run across the business website. A recent survey from Crisp Media states that banner ads that have animation are 4.5 times more efficient than those that are static. This reason is enough to assist you to understand why animation is a must for your business advertisement. Most people who use animation accept to the fact that it generates more results than other forms of advertisement.

Animation Saves Time

Creating an animation ad does not consume a lot of time as long as you know what you want. You can even use animation to develop a series of ads that will run back to back for several weeks or months. All you need are the required skills to undertake this process. You will not need a lot of time to organize people together like in a commercial. There is no traveling to a particular venue to shoot the video. You can make your animated videos from the comfort of your house at any time. No wonder animation is a must for your business advertisement.

Advertising

Create Character

One of the best examples to consider is Geico. The truth of the matter is the matter is that animated posts may not receive recognition in the whole nation. However, you can use animation to develop a character or image that is unique to your brand. Finding this feature in other forms of advertisement is hard. The ability to create a unique character makes animation an excellent choice for business advertisement.

In summary, using animation for your business advertisement is the best way to gain a competitive advantage in the market. The approach makes your brand to stand out from competitors. Some of the benefits of this method include an increased shelf life of the ad and minimal costs.

The primary role of advertisement is to make your brand to stand out from the rest and have an impact on the market. Custom animations that reflect the personality of your brand are ideal in meeting this purpose. However, you must remember to emphasize your logo and style of the brand in the ad. The animation will give you the chance to be more visually engaging, and the purpose of each presentation you make should be to reinforce your brand in the eyes and mind of your consumers.

More by this author

Rahis Saifi

Entrepreneur

You Need Fat! These Are the Foods with Good Fat That You Should Eat! Why Animation is Must for Your Business Advertisement 6 Organic Home Remedies for Dry Winter Skin Being Bilingual Opens Opportunities: Learn a new language Money Mindset Influences: What You Didn’t Know!

Trending in Productivity

1 7 Steps For Making a New Year’s Resolution and Keeping It 2 How to Stay Motivated and Reach Your Big Goals in Life 3 What Is the Purpose of Life and What Should You Live For? 4 How to Build Self Discipline to Excel in Life 5 7 Strategies to Keep Employee Motivation High

Read Next

Advertising
Advertising
Advertising

Last Updated on December 13, 2019

7 Steps For Making a New Year’s Resolution and Keeping It

7 Steps For Making a New Year’s Resolution and Keeping It

Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

1. Just Pick One Thing

If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

Advertising

Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

2. Plan Ahead

To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

Advertising

3. Anticipate Problems

There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

4. Pick a Start Date

You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

5. Go for It

On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

Your commitment card will say something like:

Advertising

  • I enjoy a clean, smoke-free life.
  • I stay calm and in control even under times of stress.
  • I’m committed to learning how to run my own business.
  • I meditate daily.

6. Accept Failure

If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

Perseverance is the key to success. Try again, keep trying and you will succeed.

7. Plan Rewards

Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

Advertising

Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new? Why not pick one from this list: 50 New Year’s Resolution Ideas And How To Achieve Each Of Them

Featured photo credit: Ian Schneider via unsplash.com

Read Next