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Why Animation is Must for Your Business Advertisement

Why Animation is Must for Your Business Advertisement

Use of animation is a fun and clever way of advertising your enterprise. Video production entities that offer animation services allow brands and businesses to display their operations in a form that physical filming cannot achieve. Even though the use of video advertisement may not be appropriate for all types of businesses, it can allow you to showcase your enterprise in a creative manner that you have never thought.

However, you must make sure that the intended use and objective of the video goes hand in hand with the utilization of animation. Only use animation when you are sure that it will add some value to your enterprise. This article strives to explain why animation is a must for your business advertisement. The decision to use animation for business advertisement comes with a huge debate. Here are some of the reasons that can make using animation for business advertisement strengthen your brand.

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Animation comes with a lot of Creativity

Most consumers love the attribute of creativity in any business advertisement. You will find several people researching creative ads on YouTube after they come to life. The reason is that animation has limitless options. Animation allows an individual to be as creative as he wants with no worries of physical limitations that he will face in real life commercials. The issue of creativity explains why animation is a must for business advertisement. You can use different designs and signs to present your product to the user.

Timelessness

Most people that rely on the power of stars to advertise their products find the advert losing meaning once the career of the celebrity comes to an end. Therefore, the fame of the celebrity will determine the success of your business advertisement. On the contrary, animation ads will remain timeless regardless of the popularity of the star. You can just add a few features to your post to keep it fresh in the minds of the audience. You don’t need the fame of a celeb to use animation for business advertisement. Animation is the best approach if you want an advert that will stand the test of time.

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The Approach is Cost-Effective

Most people believe that animation is very expensive which is not true. Complex and good animation may cost you a bit of cash just like a whole day of filming a real life commercial. You need to remember that commercial filming requires editors, talent, makeup, and crew just to name a few. If you are operating under a particular budget constraint, you will realize that using animation for business advertisement is far much cheaper than real life filming. All you need is the computer software and a PC and you are good to go.

Using Animation for Business Advertisement Stands Out From the Crowd

Whether your target is a B2C or the B2B advertisement, animation ads are not broadly in use. Using animation ads sets your enterprise apart from other businesses that use more generic forms of business publication. An animated advert will also assist you to establish a positive first impression with individuals who are experiencing your brand for the very first time. The psychology of color in animation is what makes your business stand out from the competition. Customers want to view something that is appealing to the eyes and animation won’t create boredom. It’s advisable to use something that is unique while advertising your business. Using an approach that is everywhere may not have a significant effect on the target audience.

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Animation is More Effective than other forms of Business Advertisement

You don’t have to limit animation to video presentations. For example, some investors use animations in banners that run across the business website. A recent survey from Crisp Media states that banner ads that have animation are 4.5 times more efficient than those that are static. This reason is enough to assist you to understand why animation is a must for your business advertisement. Most people who use animation accept to the fact that it generates more results than other forms of advertisement.

Animation Saves Time

Creating an animation ad does not consume a lot of time as long as you know what you want. You can even use animation to develop a series of ads that will run back to back for several weeks or months. All you need are the required skills to undertake this process. You will not need a lot of time to organize people together like in a commercial. There is no traveling to a particular venue to shoot the video. You can make your animated videos from the comfort of your house at any time. No wonder animation is a must for your business advertisement.

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Create Character

One of the best examples to consider is Geico. The truth of the matter is the matter is that animated posts may not receive recognition in the whole nation. However, you can use animation to develop a character or image that is unique to your brand. Finding this feature in other forms of advertisement is hard. The ability to create a unique character makes animation an excellent choice for business advertisement.

In summary, using animation for your business advertisement is the best way to gain a competitive advantage in the market. The approach makes your brand to stand out from competitors. Some of the benefits of this method include an increased shelf life of the ad and minimal costs.

The primary role of advertisement is to make your brand to stand out from the rest and have an impact on the market. Custom animations that reflect the personality of your brand are ideal in meeting this purpose. However, you must remember to emphasize your logo and style of the brand in the ad. The animation will give you the chance to be more visually engaging, and the purpose of each presentation you make should be to reinforce your brand in the eyes and mind of your consumers.

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Rahis Saifi

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Published on August 25, 2019

How to Find Your North Star

How to Find Your North Star

Most of us are familiar with the concept of a North Star–it’s the star  (currently Polaris) that helps travelers on their journeys… acting as a guide to keep them on track. And, I firmly believe that we all have our own individual North Stars as well, which act in a similar fashion.

When I talk about a North Star, I’m referring to a life purpose. If you don’t have one, you’ll be lost in life. But, if you do have one, you’ll have a guiding light that keeps you firmly on track for fulfillment and success.

A life purpose is exactly as it sounds: a purpose that drives your life. For example, think of a famous athlete or musician such as Michael Jordan or Ed Sheeran. People like this live to express their physical, mental and artistic abilities. They’re passionate, energetic — and they know what they want to achieve in life. In other words, they’re following their North Star.

So how about you? Have you discovered your life purpose? Or are you simply drifting aimlessly on an ocean of wishful thinking?

Why We Should Seek out and Embrace a North Star

American author Denis Waitley said:  “Winners are people with definite purpose in life.”

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In my experience, this is absolutely correct. Winners know what they want, and they have a plan on how to get it.

If you’re struggling to achieve the level of success and happiness that you’d like, then you may need to spend some time to find and embrace your North Star (see the next section for help with this).

What benefits will following your North Star give you? Well, first, you’ll develop an almost super-human ability to overcome and defeat obstacles that come your way. This is because, you’ll be fixated on your end goal and won’t allow small things to stop you from getting there.

Let me give you an example of this:

You’ve decided you want to learn electric guitar. You purchase the relevant equipment (guitar, amp, leads, picks, etc.), and you subscribe to an online guitar tutorial site. For the first few weeks, things go well, and you make solid progress. However, unexpectedly, you break the top string on your guitar while playing.

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If you were just casually dabbling with learning how to play guitar, then the hassle of purchasing a new string — and learning how to fit it on your guitar — could be enough to end your fledgling hobby. But, if you were set on being a proficient guitarist, perhaps even a professional musician, then you certainly wouldn’t allow this obstacle to stop you in your tracks. On the contrary, you’d most likely head off straight to your nearest music shop to pick up a few packs of replacement strings, watch a YouTube video on how to fit it, and then carry right on with your playing! And, the next time you break a string, you won’t miss a beat.

Can you see now how a North Star (or big goal) can give you incredible energy, drive and persistence?

It’s the difference between a care-free attitude and a must-do attitude. The former will cause you to drift through life; the latter will keep you firmly on track to reach your desired destination.

A North Star is really just a greater overall goal that will allow you to align smaller, achievable goals to it. For instance, if you want to become a school teacher, you’ll need to pass your grades to go to college, then pass your college exams, then gain the appropriate work experience — and then attempt to secure a job. Without completing each of these steps, you’ll never make it to the front of a classroom.

In other words, big goals only become manageable when we break them down into smaller, bite-sized chunks. If you attempted to join a professional basketball team, for example, but you’d never played before, you’d be laughed off the court. But, if you trained hard, found a great coach, and had a burning desire to make it — the right doors would probably open for you.

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Let me ask you a question: Do you currently feel a little lost or unsure about your future?

If you do, don’t worry. Once you start following your North Star, all the other stars will begin to align for you! You’ll be able to keep your mind on the bigger picture, and you’ll understand the best actions to take in life to realize your dream. And, when you do this, your confidence will inevitably grow, you’ll give your health a boost.[1] In a research-backed article by Psychological Science, it reveals that following a life purpose can even help you live longer.[2] You’ll also feel energized by your progress in pursuing goals that genuinely mean something to you.

5 Things That Can Help You Find Your North Star

So are you ready to discover your purpose?

If yes, then read on to find out five ways that will help you do this: 

1. Break free from mental limitations— You know what I mean, your inner voice that keeps telling you that you’re not good enough to do or achieve the things you dream of.

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2. Ask yourself these questions: What do you love to do? What activities set your soul on fire? If money was no object, how would you spend your time?

3. Think back to when you were a child — What things brought you immense satisfaction at that time? And, were there things you loved to do, but adults told you to forget about them? …perhaps a dream about becoming an actor, dancer or astronaut?

4. Spend time in contemplation — Dwell on the answers to the above questions for as long as you need. And, then wait for answers to come into your mind. This may take minutes, hours, days or even weeks.

5. Listen to that feeling deep in your bones — You’ll instinctively know when your life purpose has been revealed to you. It will feel right to you, and it’ll also excite you to begin taking action.

Finding your North Star is a crucial first step on your journey to success, but navigating your way to it is a whole different challenge. To help you with this, check out my recent article: Need a Breakthrough from the Limitations Holding you Back?

Featured photo credit: Heidi Sandstrom via unsplash.com

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