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Why Animation is Must for Your Business Advertisement

Why Animation is Must for Your Business Advertisement

Use of animation is a fun and clever way of advertising your enterprise. Video production entities that offer animation services allow brands and businesses to display their operations in a form that physical filming cannot achieve. Even though the use of video advertisement may not be appropriate for all types of businesses, it can allow you to showcase your enterprise in a creative manner that you have never thought.

However, you must make sure that the intended use and objective of the video goes hand in hand with the utilization of animation. Only use animation when you are sure that it will add some value to your enterprise. This article strives to explain why animation is a must for your business advertisement. The decision to use animation for business advertisement comes with a huge debate. Here are some of the reasons that can make using animation for business advertisement strengthen your brand.

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Animation comes with a lot of Creativity

Most consumers love the attribute of creativity in any business advertisement. You will find several people researching creative ads on YouTube after they come to life. The reason is that animation has limitless options. Animation allows an individual to be as creative as he wants with no worries of physical limitations that he will face in real life commercials. The issue of creativity explains why animation is a must for business advertisement. You can use different designs and signs to present your product to the user.

Timelessness

Most people that rely on the power of stars to advertise their products find the advert losing meaning once the career of the celebrity comes to an end. Therefore, the fame of the celebrity will determine the success of your business advertisement. On the contrary, animation ads will remain timeless regardless of the popularity of the star. You can just add a few features to your post to keep it fresh in the minds of the audience. You don’t need the fame of a celeb to use animation for business advertisement. Animation is the best approach if you want an advert that will stand the test of time.

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The Approach is Cost-Effective

Most people believe that animation is very expensive which is not true. Complex and good animation may cost you a bit of cash just like a whole day of filming a real life commercial. You need to remember that commercial filming requires editors, talent, makeup, and crew just to name a few. If you are operating under a particular budget constraint, you will realize that using animation for business advertisement is far much cheaper than real life filming. All you need is the computer software and a PC and you are good to go.

Using Animation for Business Advertisement Stands Out From the Crowd

Whether your target is a B2C or the B2B advertisement, animation ads are not broadly in use. Using animation ads sets your enterprise apart from other businesses that use more generic forms of business publication. An animated advert will also assist you to establish a positive first impression with individuals who are experiencing your brand for the very first time. The psychology of color in animation is what makes your business stand out from the competition. Customers want to view something that is appealing to the eyes and animation won’t create boredom. It’s advisable to use something that is unique while advertising your business. Using an approach that is everywhere may not have a significant effect on the target audience.

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Animation is More Effective than other forms of Business Advertisement

You don’t have to limit animation to video presentations. For example, some investors use animations in banners that run across the business website. A recent survey from Crisp Media states that banner ads that have animation are 4.5 times more efficient than those that are static. This reason is enough to assist you to understand why animation is a must for your business advertisement. Most people who use animation accept to the fact that it generates more results than other forms of advertisement.

Animation Saves Time

Creating an animation ad does not consume a lot of time as long as you know what you want. You can even use animation to develop a series of ads that will run back to back for several weeks or months. All you need are the required skills to undertake this process. You will not need a lot of time to organize people together like in a commercial. There is no traveling to a particular venue to shoot the video. You can make your animated videos from the comfort of your house at any time. No wonder animation is a must for your business advertisement.

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Create Character

One of the best examples to consider is Geico. The truth of the matter is the matter is that animated posts may not receive recognition in the whole nation. However, you can use animation to develop a character or image that is unique to your brand. Finding this feature in other forms of advertisement is hard. The ability to create a unique character makes animation an excellent choice for business advertisement.

In summary, using animation for your business advertisement is the best way to gain a competitive advantage in the market. The approach makes your brand to stand out from competitors. Some of the benefits of this method include an increased shelf life of the ad and minimal costs.

The primary role of advertisement is to make your brand to stand out from the rest and have an impact on the market. Custom animations that reflect the personality of your brand are ideal in meeting this purpose. However, you must remember to emphasize your logo and style of the brand in the ad. The animation will give you the chance to be more visually engaging, and the purpose of each presentation you make should be to reinforce your brand in the eyes and mind of your consumers.

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Rahis Saifi

Entrepreneur

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Last Updated on October 16, 2019

Invaluable Lessons You Can Learn From Your Mistakes

Invaluable Lessons You Can Learn From Your Mistakes

Do you like making mistakes?

I certainly don’t.

Making mistakes is inevitable. Wouldn’t it be wonderful if we could be at ease with them?

Perhaps there is a way to think of them differently and see their benefits.

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Why Mistakes Feel Dangerous

Mistakes often feel dangerous. Throughout human history, our errors have often been treated as dangerous for a variety of reasons:

  • Our vulnerability. We have limited and fragile support systems. When those systems fail, people often lose their lives.
  • Real dangers. Nature can be dangerous, and making mistakes can put us at the mercy of nature and its animal residents seeking a meal.
  • Ignorance. Many cultures scapegoats someone whenever there is a failure of some kind. Scapegoating can be serious and deadly.
  • Order. Many societies punish those who do not conform to the prevailing orthodoxy and treat difference and non-conformity as a mistake. Even our brains flash an error message whenever we go against prevailing social norms.

We have a history of handling mistakes and failure in an unpleasant way. Since each of us carries our human history with us, it can be a challenge to overcome the fear of making mistakes.

If we can embrace the reality of mistakes, we can free ourselves to be more creative in our lives and dig up some interesting insights.

Why We Can’t Avoid Making Mistakes

Many people operate under the notion that making mistakes is an aberration, a mistake if you will. You can call it perfectionism but it is a more substantial problem. It is really a demand for order and continuity.

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When we think we can eliminate mistakes, we are often working from a perspective that sees the world as a fixed place. The world, however, is not so obliging. Like it or not, the world, and everything in it, is constantly changing.

Change is more constant and pervasive than we can see with our own eyes which is why we often miss it. Our bodies are constantly changing. The natural conditions of the earth change constantly as well. Everything, including economic and cultural systems have life cycles. Everything is in a constant state of flux.

We cannot see all of the changes going on around us since rates of change vary. Unfortunately, when we try to create a feeling of certainty and solidity in our lives or operate from the illusion of stability and order, we are fighting reality and our natural evolution which is built on adapting to change.

It is better to continually bend into this reality rather than fight every change we experience. Fighting it can cause us to make more mistakes. Finding the benefits in change can be useful and help us minimize unnecessary mistakes.

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Lessons Learned from Making Mistakes

Life has so many uncertainties and variables that mistakes are inevitable. Fortunately, there are many things you can learn from making mistakes.

Here is a list of ways to harness the mistakes you make for your benefit.

  1. Point us to something we did not know.
  2. Reveal a nuance we missed.
  3. Deepen our knowledge.
  4. Tell us something about our skill levels.
  5. Help us see what matters and what does not.
  6. Inform us more about our values.
  7. Teach us more about others.
  8. Let us recognize changing circumstances.
  9. Show us when someone else has changed.
  10. Keep us connected to what works and what doesn’t work.
  11. Remind us of our humanity.
  12. Spur us to want to better work which helps us all.
  13. Promote compassion for ourselves and others.
  14. Teach us to value forgiveness.
  15. Help us to pace ourselves better.
  16. Invite us to better choices.
  17. Can teach us how to experiment.
  18. Can reveal a new insight.
  19. Can suggest new options we had not considered.
  20. Can serve as a warning.
  21. Show us hidden fault lines in our lives which can lead us to more productive arrangements.
  22. Point out structural problems in our lives.
  23. Prompt us to learn more about ourselves.
  24. Remind us how we are like others.
  25. Make us more humble.
  26. Help us rectify injustices in our lives.
  27. Show us where to create more balance in our lives.
  28. Tell us when the time to move on has occurred.
  29. Reveal where our passion is and where it is not.
  30. Expose our true feelings.
  31. Bring out problems in a relationship.
  32. Can be a red flag for our misjudgments.
  33. Point us in a more creative direction.
  34. Show us when we are not listening.
  35. Wake us up to our authentic selves.
  36. Can create distance with someone else.
  37. Slow us down when we need to.
  38. Can hasten change.
  39. Reveal our blind spots.
  40. Are the invisible made visible.

Reframe Reality to Handle Mistakes More Easily

The secret to handling mistakes is to:

  • Expect them as part of the process of growth and development.
  • Have an experimental mindset.
  • Think in evolutional rather than fixed terms.

When we accept change as the natural structure of the world, our vulnerability and humanness lets us work with the ebb and flow of life.

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When we recognize the inevitability of mistakes as part of the ongoing experiment which life is, then we can relax more. In doing so we may make fewer of them.

It also helps to keep in mind that trial and error is an organic natural way of living. It is how we have evolved over time. It is better to be with our natural evolution than to fight it and make life harder.

When we adopt an evolutional mindset and see ourselves as part of the ongoing human experiment, we can appreciate that all that has been built up over time which includes the many mistakes our ancestors have made over thousands of years. Each one of us today is a part of that human tradition of learning and experimenting,

Mistakes are part of the trial and error, experimental nature of life. The more you adopt the experimental, evolutional frame, the easier it becomes to handle mistakes.

Handling mistakes well can help you relax and enjoy all aspects of life more.

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Featured photo credit: Sarah Kilian via unsplash.com

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