5 Reasons Why CRM Helps You To Improve Your Business Process

5 Reasons Why CRM Helps You To Improve Your Business Process

CRM, or customer relationship management systems, are software that helps you manage interactions with your customers. We all know that for a business to be successful, customers, or end users, should be satisfied.

To achieve this, you need to be organised and prepared to make decisions and deal with customer related problems. CRM automates the “paperwork” done by your customer services team and sales team and helps you to analyse the data to make these decisions.

How CRM helps you to improve your business is explained below:

1. Streamlining your data

With the expansion of business activities, you will get data from different sources like your employee emails, surveys, analytics etc. that can be helpful in customer relations.


The software replaces your paper calendar and sticky notes, giving you all of this in one interface. Although you have all of these facilities on your smartphone and cloud, you can access it via CRM alerts. Reminders for others can be set up and sent out as well.

Your employees can enter sales leads and complaints from clients to facilitate this process.

2. Increases sales leads 

How does CRM increase sales leads to follow up on? It allows you to analyse the prospective client and prepare the marketing pitch accordingly in a more customizable manner.

This increases your chances of conversion.


CRM does wonders for the efficiency of your workforce, as it links different departments together and makes it easier and faster to respond to customer queries and complaints.

3. Helps decision making

The good CRM-related websites receive input data from employees, analytics, social media… This can help you to evaluate the trends and can guide you to make timely decisions.

It also helps you to access real-time customer responses and e-commerce transactions to see the impact of the decisions you made.

CRM is designed and developed for this purpose—to analyse these decisions. Some systems can analyse  based on the trends from the inputs it receives. This  can be more than helpful, as you can decide whether you want to continue making that decision, add on to it, or make a different decision.


4. Increases data security and access

Centralising data is always more secure than storing copies of it on different systems. CRM helps with that. Centralised data is also easily managed and accessed. Real-time data manipulation is easier too with CRM.

5. Increased productivity and teamwork

Customer queries and problems can be updated in real-time, which means problems can be worked on instantly, increasing productivity and better customer services.

6. Factors to consider when choosing CRM?

As mentioned, CRM helps you handle and store your data. It takes the load off of you and your employees and organises your data to give you the best possible results. There are a lot of different tailor made as well as generic CRMs available on the market. If your business needs are not that big or complicated then a predefined CRM can serve your purpose.

However, you can also get a custom designed or tailor-made CRM, especially if you want CRM software that meets your specific requirements. The generic CRM might have features that do not pertain to your business.


Of course, customised software is always more expensive than the generic versions that are available on the market; that said, your budget is one of the factors that determines what CRM you’ll choose.

Even if your team is not that large, you should get a CRM because a good business is always expanding.

No matter what, do your research; check out what CRM is on the market, narrowing down which one is right for you.

What are your thoughts about CRM? Leave a comment.

Featured photo credit: Bench Accounting via

More by this author

Adnan Manzoor

Data Analyst & Life Coach

50 Free Online Resources for Self-Motivated Learners How to Relieve A Toothache When A Dentist Isn’t Nearby? Say Goodbye to Sleepless Nights! 10 Essential Oils That Help You Sleep Soundly. Are You Obsessed with Your Sneakers? They Can Be The Cause of Smelly Feet 5 Simple Tips to Reduce Stress and Stop Anxiety Quickly

Trending in Technology

1 5 Killer Online Journal Tools That Make Journaling Easier and More Fun 2 10 Best Task List Apps Out There for Getting Stuff Done 3 20 Google Search Tips to Use Google More Efficiently 4 8 Most Effective Games and Apps to Learn to Type Fast 5 18 Best Time Management Apps and Tools (2018 Updated)

Read Next


Last Updated on August 29, 2018

5 Killer Online Journal Tools That Make Journaling Easier and More Fun

5 Killer Online Journal Tools That Make Journaling Easier and More Fun

Journaling is one of the most useful personal development tools around. Not only does it help us process emotions and experiences, work through internal conflicts and improve our self-awareness, it also provides us with a way to keep a day-to-day record of our lives. Traditionally an activity limited to pen and paper, the expansion of consumer technology has enabled journaling to go digital.

Saving your journaling entries online enables you to access them from anywhere, without having to carry a notebook and pen around, and provides you with digital features, like tagging and search functions.

Here are a list of five online journaling tools you can use to bring your practice into the modern age:

1. 750words


750 words

    750words is a free online journaling tool created by Buster Benson. The site is based on the idea of “Morning Pages”; a journaling tool Julia Cameron suggests in her creativity course The Artist’s Way. Cameron advises aspiring creatives to start each morning with three pages of stream-of-consciousness writing to clear away the mental clutter, leaving you with a clearer mind to face the day.

    750 words is the three-page digital equivalent (assuming the average person writes 250 words per page) and lets you store all your journaling online. Each morning, you’ll receive a prompt asking you to write your 750 words, and the site keeps track of various statistics associated with your entries. The site uses a Regressive Imagery Dictionary to calculate the emotional content from your posts and provides feedback on features like your mood, and most commonly used words.

    750 words is simple to set up and is ideal for anyone who finds it challenging to maintain a consistent journaling practice. The site uses a number of incentives to motivate users, including animal badges awarded to journalers who complete a certain number of days in a row, leader boards, and opt-in monthly challenges.

    2. Ohlife



      Ohlife is designed to make online journaling as easy as possible. Once you’ve signed up for your free account, the website will send you an email each day asking “How did your day go?” Simply reply to the email with as much or as little detail as you like, and your response will be stored on your account, ready to view next time you log in.

      Ohlife’s appeal lies in its simplicity: no stats, no social sharing, no complicated organisational systems—the site is designed to provide you with a private, online space. Simply respond to the email each day (or skip the days you’re busy) and Ohlife will do the rest.

      3. Oneword


        OneWord is a fun online tool that provides you with a single word as a prompt and gives you sixty seconds to write about it. The concept’s aim is to help writers learn how to flow, and the prompts range from the everyday mundane to the profound.


        Oneword is not a private journaling tool: if you sign up, your answers will be published on the site’s daily blog, which contains a stream of users’ answers, and might be used by Oneword in the future. If you’d rather keep your answers to yourself, you can still use the tool for fun without giving out any personal details.

        4. Penzu

          Penzu is a journaling tool that allows you to store your journaling notes online. The service also offers mobile apps for iOS, Android and Blackberry, so you can journal on the go and save your notes to your account. The basic service is free, however you can upgrade to Penzu Pro and get access to additional features, including military-grade encryption and the ability to save and sync data through your mobile, for $19 per year.

          With either version of Penzu, you can insert pictures, and add tags and comments to entries, as well as search for older entries. You can set your posts to be private and viewable by you only, or share them with others.


          5. Evernote

          Evernote isn’t a purpose-built journaling tool, however its features make it perfect for keeping your journaling notes in one safe place. With the ability to keep separate “notebooks”, tag your entries, include pictures, audio and web clipping, Evernote will appeal to journalers who want to include more formats than just text in their entries.

          Available online within a web browser, and as a stand-alone desktop app, the service also comes with a series of mobile apps covering almost every device available. These allow you to make notes on the go and sync between the mobile and browser versions of the app.

          For additional features, including text recognition and the ability to collaborate on Notebooks, you can upgrade to Evernote’s premium service, which costs $5 per month.

          Featured photo credit: Unsplash via

          Read Next