5 Reasons Why CRM Helps You To Improve Your Business Process

5 Reasons Why CRM Helps You To Improve Your Business Process

CRM, or customer relationship management systems, are software that helps you manage interactions with your customers. We all know that for a business to be successful, customers, or end users, should be satisfied.

To achieve this, you need to be organised and prepared to make decisions and deal with customer related problems. CRM automates the “paperwork” done by your customer services team and sales team and helps you to analyse the data to make these decisions.

How CRM helps you to improve your business is explained below:

1. Streamlining your data

With the expansion of business activities, you will get data from different sources like your employee emails, surveys, analytics etc. that can be helpful in customer relations.


The software replaces your paper calendar and sticky notes, giving you all of this in one interface. Although you have all of these facilities on your smartphone and cloud, you can access it via CRM alerts. Reminders for others can be set up and sent out as well.

Your employees can enter sales leads and complaints from clients to facilitate this process.

2. Increases sales leads 

How does CRM increase sales leads to follow up on? It allows you to analyse the prospective client and prepare the marketing pitch accordingly in a more customizable manner.

This increases your chances of conversion.


CRM does wonders for the efficiency of your workforce, as it links different departments together and makes it easier and faster to respond to customer queries and complaints.

3. Helps decision making

The good CRM-related websites receive input data from employees, analytics, social media… This can help you to evaluate the trends and can guide you to make timely decisions.

It also helps you to access real-time customer responses and e-commerce transactions to see the impact of the decisions you made.

CRM is designed and developed for this purpose—to analyse these decisions. Some systems can analyse  based on the trends from the inputs it receives. This  can be more than helpful, as you can decide whether you want to continue making that decision, add on to it, or make a different decision.


4. Increases data security and access

Centralising data is always more secure than storing copies of it on different systems. CRM helps with that. Centralised data is also easily managed and accessed. Real-time data manipulation is easier too with CRM.

5. Increased productivity and teamwork

Customer queries and problems can be updated in real-time, which means problems can be worked on instantly, increasing productivity and better customer services.

6. Factors to consider when choosing CRM?

As mentioned, CRM helps you handle and store your data. It takes the load off of you and your employees and organises your data to give you the best possible results. There are a lot of different tailor made as well as generic CRMs available on the market. If your business needs are not that big or complicated then a predefined CRM can serve your purpose.

However, you can also get a custom designed or tailor-made CRM, especially if you want CRM software that meets your specific requirements. The generic CRM might have features that do not pertain to your business.


Of course, customised software is always more expensive than the generic versions that are available on the market; that said, your budget is one of the factors that determines what CRM you’ll choose.

Even if your team is not that large, you should get a CRM because a good business is always expanding.

No matter what, do your research; check out what CRM is on the market, narrowing down which one is right for you.

What are your thoughts about CRM? Leave a comment.

Featured photo credit: Bench Accounting via

More by this author

Adnan Manzoor

Data Analyst & Life Coach

50 Free Online Resources for Self-Motivated Learners How to Relieve A Toothache When A Dentist Isn’t Nearby? Say Goodbye to Sleepless Nights! 10 Essential Oils That Help You Sleep Soundly. Are You Obsessed with Your Sneakers? They Can Be The Cause of Smelly Feet 5 Simple Tips to Reduce Stress and Stop Anxiety Quickly

Trending in Technology

1 11 Brain Training Apps to Train Your Mind and Improve Memory 2 40 Top Productivity Apps for iPhone (2019 Updated) 3 8 Replacements for Google Notebook 4 7 Tools to Help Keep Track of Goals and Habits Effectively 5 7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019

Read Next


Last Updated on July 10, 2019

11 Brain Training Apps to Train Your Mind and Improve Memory

11 Brain Training Apps to Train Your Mind and Improve Memory

Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

1. Lumosity

This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

Free of trial. $15 per month for the full version.


Luminosity Mind training apps-Lifehack

    2. Fit Brains Trainer

    This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.


    Fit Brains Trainer Mind training apps-Lifehack

      3. CogniFit Brain Fitness

      Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

      First four games free, then $13 a month.

      cognifit-Mind Training Apps-Lifehack

        4. Brain Fitness Pro

        The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.


        Buy for $3.99.

        5. Happify

        If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

        Free to use.

        Happify-Mind Training Apps-Lifehack

          6. Clockwork Brain

          You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.



          Clockwork Trsin-Mind Training Apps-Lifehack

            7. ReliefLink

            Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

            Relief Link - Mind Training Apps - Lifehack

              8. Eidetic

              Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

              Eidetic - Mind Training Apps - Lifehack

                9. Braingle

                Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.


                Briangle- Mind Training Apps-LIfehack

                  10. Not The Hole Story

                  If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.



                  Not the hole story - Mind Training Apps - Lifehack

                    11. Personal Zen

                    This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.


                    personal zen- mind training apps - lifehack

                      Featured photo credit: NeONBRAND via

                      Read Next