5 Reasons Why CRM Helps You To Improve Your Business Process

5 Reasons Why CRM Helps You To Improve Your Business Process

CRM, or customer relationship management systems, are software that helps you manage interactions with your customers. We all know that for a business to be successful, customers, or end users, should be satisfied.

To achieve this, you need to be organised and prepared to make decisions and deal with customer related problems. CRM automates the “paperwork” done by your customer services team and sales team and helps you to analyse the data to make these decisions.

How CRM helps you to improve your business is explained below:

1. Streamlining your data

With the expansion of business activities, you will get data from different sources like your employee emails, surveys, analytics etc. that can be helpful in customer relations.


The software replaces your paper calendar and sticky notes, giving you all of this in one interface. Although you have all of these facilities on your smartphone and cloud, you can access it via CRM alerts. Reminders for others can be set up and sent out as well.

Your employees can enter sales leads and complaints from clients to facilitate this process.

2. Increases sales leads 

How does CRM increase sales leads to follow up on? It allows you to analyse the prospective client and prepare the marketing pitch accordingly in a more customizable manner.

This increases your chances of conversion.


CRM does wonders for the efficiency of your workforce, as it links different departments together and makes it easier and faster to respond to customer queries and complaints.

3. Helps decision making

The good CRM-related websites receive input data from employees, analytics, social media… This can help you to evaluate the trends and can guide you to make timely decisions.

It also helps you to access real-time customer responses and e-commerce transactions to see the impact of the decisions you made.

CRM is designed and developed for this purpose—to analyse these decisions. Some systems can analyse  based on the trends from the inputs it receives. This  can be more than helpful, as you can decide whether you want to continue making that decision, add on to it, or make a different decision.


4. Increases data security and access

Centralising data is always more secure than storing copies of it on different systems. CRM helps with that. Centralised data is also easily managed and accessed. Real-time data manipulation is easier too with CRM.

5. Increased productivity and teamwork

Customer queries and problems can be updated in real-time, which means problems can be worked on instantly, increasing productivity and better customer services.

6. Factors to consider when choosing CRM?

As mentioned, CRM helps you handle and store your data. It takes the load off of you and your employees and organises your data to give you the best possible results. There are a lot of different tailor made as well as generic CRMs available on the market. If your business needs are not that big or complicated then a predefined CRM can serve your purpose.

However, you can also get a custom designed or tailor-made CRM, especially if you want CRM software that meets your specific requirements. The generic CRM might have features that do not pertain to your business.


Of course, customised software is always more expensive than the generic versions that are available on the market; that said, your budget is one of the factors that determines what CRM you’ll choose.

Even if your team is not that large, you should get a CRM because a good business is always expanding.

No matter what, do your research; check out what CRM is on the market, narrowing down which one is right for you.

What are your thoughts about CRM? Leave a comment.

Featured photo credit: Bench Accounting via

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Adnan Manzoor

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.


In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!



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