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Six Myths About SEO Strategy That You Should Know

Six Myths About SEO Strategy That You Should Know

Over the past couple of years, there have been several misconceptions about how search engines operate. There have been varying conflicts about how SEO actually works. Keeping up with the latest changes in the world of SEO is a struggle. We bring you six myths that have been debunked about SEO.

XML Sitemap Will Boost Your Search Rankings

Can a sitemap really boost your search rankings? A sitemap truly doesn’t affect the actual rankings of your webpages. Sitemaps are like an aid that gives more information about your site to google and other search engines, making sure all of your URLs are indexed for easy crawling. When prioritized, it can lead to more visibility but that in itself is not a guarantee. Google XML sitemaps are already available for you, they just need to be installed. It doesn’t guarantee improvement for your rankings, but it helps google discover your content faster.

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Meta Tags Matter

Meta tags are HTML tags that appear in between the opening and closing <head> tags. Since the hummingbird update, the truth is that mega tags no longer really matter. The title tag may appear in the head section of a webpage. That is actually a necessary page requirement with or without the meta description, although google may pull text from the page body as a preview snippet. Meta tags may not really boost your rankings but can make your search result attractive.

Target keywords and Anchor text doesn’t matter

The goal of every algorithm update is to help searchers find the sites that contain the information they need. Over optimization can get you penalized by Google. The latest update of Google Penguin made it so that contextual links have 5-10 times more ranking power than usual author profile links. Excessive keyword-rich anchor text will negatively affect your site rankings. Cross-linking with rich anchor text is equally risky so avoid it. This in no way means anchor texts have become irrelevant. It means that it pays to diversify your anchor texts. Ensure that your primary and secondary keywords are used as anchor text.

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An SEO Agency Can Get You Top Rankings Quickly

There are diverse reasons why you may need an SEO expert. Especially for keyword analysis and competitiveness auditing. But an SEO agency cannot get you top rankings in the blink of an eye. Google handles over a hundred billion searches per month, and as such, no SEO expert or agency can readily predict new keywords. SEO is a long-term practice, and you need to put time and patience into it before you earn top rankings. If you are just starting a website, it might be a good idea to use a web design agency that really understands SEO in planning the initial architecture of the website.

Guest blogging is Irrelevant

Guest blogging simply means that a guest contributed content to your blog. Quality sites use guest blogging all the time. The type of article, the uniqueness of it, and anchor texts on the content can be helpful. Google can’t accurately decipher what a guest post is so a proper guest post attracts links and search results to your site.

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Keyword Research is Unnecessary

Keyword research is critical for any SEO effort. You should avoid over optimization, excessive use of keyword rich anchor texts, and exact match domain updates. Google’s keyword planner is still the most accurate research tool out there. Keyword research is still relevant just ensure you focus on the user intent, not just the keywords themselves.

There you have it. Make sure you do your research before embarking on any SEO strategy. Take advantage of the SEO tools out there that can help you achieve your objective.

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Are there other SEO myths that quickly come to your mind? Kindly share your ideas in comment section

Featured photo credit: Pixabay via pixabay.com

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Zuhair Sharif

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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