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Six Myths About SEO Strategy That You Should Know

Six Myths About SEO Strategy That You Should Know

Over the past couple of years, there have been several misconceptions about how search engines operate. There have been varying conflicts about how SEO actually works. Keeping up with the latest changes in the world of SEO is a struggle. We bring you six myths that have been debunked about SEO.

XML Sitemap Will Boost Your Search Rankings

Can a sitemap really boost your search rankings? A sitemap truly doesn’t affect the actual rankings of your webpages. Sitemaps are like an aid that gives more information about your site to google and other search engines, making sure all of your URLs are indexed for easy crawling. When prioritized, it can lead to more visibility but that in itself is not a guarantee. Google XML sitemaps are already available for you, they just need to be installed. It doesn’t guarantee improvement for your rankings, but it helps google discover your content faster.

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Meta Tags Matter

Meta tags are HTML tags that appear in between the opening and closing <head> tags. Since the hummingbird update, the truth is that mega tags no longer really matter. The title tag may appear in the head section of a webpage. That is actually a necessary page requirement with or without the meta description, although google may pull text from the page body as a preview snippet. Meta tags may not really boost your rankings but can make your search result attractive.

Target keywords and Anchor text doesn’t matter

The goal of every algorithm update is to help searchers find the sites that contain the information they need. Over optimization can get you penalized by Google. The latest update of Google Penguin made it so that contextual links have 5-10 times more ranking power than usual author profile links. Excessive keyword-rich anchor text will negatively affect your site rankings. Cross-linking with rich anchor text is equally risky so avoid it. This in no way means anchor texts have become irrelevant. It means that it pays to diversify your anchor texts. Ensure that your primary and secondary keywords are used as anchor text.

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An SEO Agency Can Get You Top Rankings Quickly

There are diverse reasons why you may need an SEO expert. Especially for keyword analysis and competitiveness auditing. But an SEO agency cannot get you top rankings in the blink of an eye. Google handles over a hundred billion searches per month, and as such, no SEO expert or agency can readily predict new keywords. SEO is a long-term practice, and you need to put time and patience into it before you earn top rankings. If you are just starting a website, it might be a good idea to use a web design agency that really understands SEO in planning the initial architecture of the website.

Guest blogging is Irrelevant

Guest blogging simply means that a guest contributed content to your blog. Quality sites use guest blogging all the time. The type of article, the uniqueness of it, and anchor texts on the content can be helpful. Google can’t accurately decipher what a guest post is so a proper guest post attracts links and search results to your site.

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Keyword Research is Unnecessary

Keyword research is critical for any SEO effort. You should avoid over optimization, excessive use of keyword rich anchor texts, and exact match domain updates. Google’s keyword planner is still the most accurate research tool out there. Keyword research is still relevant just ensure you focus on the user intent, not just the keywords themselves.

There you have it. Make sure you do your research before embarking on any SEO strategy. Take advantage of the SEO tools out there that can help you achieve your objective.

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Are there other SEO myths that quickly come to your mind? Kindly share your ideas in comment section

Featured photo credit: Pixabay via pixabay.com

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Zuhair Sharif

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Last Updated on July 22, 2019

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

A cover letter is an introduction to what will be found in the resume. In a cover letter, the applicant is able to use a conversational tone, to explain why the attached resume is worth reviewing, why the applicant is qualified, and to express that it’s the best application the reader will see for the open position.

Employers do read your cover letter, so consider the cover letter an elevator pitch. The cover letter is the overview of your professional experience. The information in the body presents the key qualifications, the things that matter. The cover letter is the “here is what will be found in my presentation”, which is the resume in this case.

Something really important to point out- a cover letter should be written from scratch each time. Great cover letters are the ones that express why the applicant is the best for the specific job being applied to. Using a general cover letter will not lead to great results.

This doesn’t mean that your cover letter should repeat your most valuable qualifications, it just means that you don’t want to recycle a templated, general letter, not specific to the position being applied to.

Here’re 10 cover letter tips to nail every interview.

1. Take a few minutes to learn about the company so that you use an appropriate tone

Like people, every company has its own culture and tone. Doing a bit of research to learn what that is will be extremely beneficial. For instance, a technology start-up has a different culture and tone than a law firm. Using the same tone for both would be a mistake.

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2. Don’t use generic cover letter terms — be specific to each company and position

Hiring managers and recruiters can easily identify generic cover letters. They read cover letters and resumes almost every day. Using words and terms like: “your company” instead of naming the actual company, and “your website” instead of “in your about us section on www.abc123.com”, are mistakes. Be as specific as possible, it’s worth the additional few minutes.

3. Address the reader directly if you can

It is an outdated practice to use “To Whom it May Concern” if you know the person that will be reviewing your documents. You may wonder how you’ll know this information; this is where attention to detail and/or a bit of research comes into play.

For example, if you are applying for a job using LinkedIn, many times, the job poster is listed within the job post. This is the person reading your documents when you “apply now”. Addressing that person directly will be much more effective than using a generic term.

4. Don’t repeat the information found in the resume

A resume is an action-based document. When presenting information in a resume, the tone isn’t conversational but leading with action instead, for example: “Analyze sales levels and trends, and initiate action as necessary to ensure attainment of sales objectives”.

In a cover letter, you have the opportunity to deliver your elevator pitch: “I have positively impacted business development and growth initiatives, having combined two regions into one and achieving 17% in compound growth over the following three-year period”.

Never use your resume qualifications summary as a paragraph in your resume. This would be repeating information. Keep in mind that your cover letter is the introduction to your resume- the elevator pitch- this is your opportunity to show more personality.

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5. Tell the company what you can do for them

As mentioned above, this is your chance to explain to the company why you are the best person for the open position. This is where you tell the company what you can do for them: “If hired as the next (job title) with (company name), I will cultivate important partnerships that will enhance operations while boosting revenue.”

Many times, we want to take the reader through the journey of our life. It is important to remember that the reader needs to know why you are the best person for the job. Lead with that.

6. Showcase the skills and qualifications specific to the position

A lot of people are Jack’s and Jill’s of all trades. This can be a great big picture, but not great to showcase in a cover letter or resume.

Going back to what was mentioned before, cover letters and resumes are scanned through ATS. Being as specific as possible to the position being applied to is important.

If you are applying for a coding position, it may not be important to mention your job in high school as a dog walker. Sticking to the exact job being applied to is the most effective way to write your cover letter.

7. Numbers are important — show proof

It always helps to show proof when stating facts: “I have a reputation for delivering top-level performance and supporting growth so that businesses can thrive; established industry relationships that generated double digit increase in branch revenues”.

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8. Use testimonials and letters of recommendations

A cover letter is a great place to add testimonials and information from your letter of recommendations. Mirroring the example above, here is a good way to use that information:

I have a history of consistently meeting and exceeding metrics: “(Name) rose through the company and became a Subject Matter Expert, steadily providing exceptional quality of work.”- Team Manager.

9. Find the balance between highlighting your achievements and bragging

There is fine line between telling someone about your achievements and bragging. My advice is to always use facts first, and support that with an achievement related to the fact, as shown in the examples above.

You don’t want to have a cover letter with nothing but bullet points of what you have achieved. I can’t stress this enough — cover letters are your elevator pitch, the introduction to your resume.

10. Check your length — you want to provide no more than an introduction

The general rule for most positions is one page in length. Positions such as professors and doctors will require more in length (and they actually use CV’s); however, for most positions, one page is sufficient. Remember, the cover letter is an introduction and elevator pitch. Follow the logic below to get you started:

Start with: “I am ready to deliver impeccable results as (name of company) next (Position Title).

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What you know and like about the company, what initiatives, missions, goals resonate with you: “I read/listened to an interview that your Chief of Staff did on www.abc123.com. His/her statement regarding important up and coming employee engagement initiatives really resonated with me”.

Overview of your qualifications and experience: “I have a strong background in developing, monitoring, and controlling annual processes and operational plans related to community relations and social initiatives”.

Highlight/ Back up your facts with achievements: “I’m a vision-driven leader, with a proven history of innovation and mentorship; I led an initiative that reduced homelessness in four counties and received recognition from the local Homeless Network and the County Commissioner”.

Close with what will you do for the company: “As your next (job title), I am focused on hitting the ground running as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to the growth of (name of company).

Bonus Advice

When applying for a job online or in person, a resume and a cover letter are standard submissions. At least 98% of the time, both your resume and cover letter and scanned via ATS (applicant tracking systems). You can learn more about that process here.

The information provided in a cover letter should be written and organized to be compatible with these scans, so that it can make to a human; from there, you want to make sure that you capture the recruiter and/or hiring managers attention.

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Featured photo credit: Kaleidico via unsplash.com

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