Over the past couple of years, there have been several misconceptions about how search engines operate. There have been varying conflicts about how SEO actually works. Keeping up with the latest changes in the world of SEO is a struggle. We bring you six myths that have been debunked about SEO.
XML Sitemap Will Boost Your Search Rankings
Can a sitemap really boost your search rankings? A sitemap truly doesn’t affect the actual rankings of your webpages. Sitemaps are like an aid that gives more information about your site to google and other search engines, making sure all of your URLs are indexed for easy crawling. When prioritized, it can lead to more visibility but that in itself is not a guarantee. Google XML sitemaps are already available for you, they just need to be installed. It doesn’t guarantee improvement for your rankings, but it helps google discover your content faster.
Meta Tags Matter
Meta tags are HTML tags that appear in between the opening and closing <head> tags. Since the hummingbird update, the truth is that mega tags no longer really matter. The title tag may appear in the head section of a webpage. That is actually a necessary page requirement with or without the meta description, although google may pull text from the page body as a preview snippet. Meta tags may not really boost your rankings but can make your search result attractive.
Target keywords and Anchor text doesn’t matter
The goal of every algorithm update is to help searchers find the sites that contain the information they need. Over optimization can get you penalized by Google. The latest update of Google Penguin made it so that contextual links have 5-10 times more ranking power than usual author profile links. Excessive keyword-rich anchor text will negatively affect your site rankings. Cross-linking with rich anchor text is equally risky so avoid it. This in no way means anchor texts have become irrelevant. It means that it pays to diversify your anchor texts. Ensure that your primary and secondary keywords are used as anchor text.
An SEO Agency Can Get You Top Rankings Quickly
There are diverse reasons why you may need an SEO expert. Especially for keyword analysis and competitiveness auditing. But an SEO agency cannot get you top rankings in the blink of an eye. Google handles over a hundred billion searches per month, and as such, no SEO expert or agency can readily predict new keywords. SEO is a long-term practice, and you need to put time and patience into it before you earn top rankings. If you are just starting a website, it might be a good idea to use a web design agency that really understands SEO in planning the initial architecture of the website.
Guest blogging is Irrelevant
Guest blogging simply means that a guest contributed content to your blog. Quality sites use guest blogging all the time. The type of article, the uniqueness of it, and anchor texts on the content can be helpful. Google can’t accurately decipher what a guest post is so a proper guest post attracts links and search results to your site.
Keyword Research is Unnecessary
Keyword research is critical for any SEO effort. You should avoid over optimization, excessive use of keyword rich anchor texts, and exact match domain updates. Google’s keyword planner is still the most accurate research tool out there. Keyword research is still relevant just ensure you focus on the user intent, not just the keywords themselves.
There you have it. Make sure you do your research before embarking on any SEO strategy. Take advantage of the SEO tools out there that can help you achieve your objective.
Are there other SEO myths that quickly come to your mind? Kindly share your ideas in comment section
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