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Six Myths About SEO Strategy That You Should Know

Six Myths About SEO Strategy That You Should Know

Over the past couple of years, there have been several misconceptions about how search engines operate. There have been varying conflicts about how SEO actually works. Keeping up with the latest changes in the world of SEO is a struggle. We bring you six myths that have been debunked about SEO.

XML Sitemap Will Boost Your Search Rankings

Can a sitemap really boost your search rankings? A sitemap truly doesn’t affect the actual rankings of your webpages. Sitemaps are like an aid that gives more information about your site to google and other search engines, making sure all of your URLs are indexed for easy crawling. When prioritized, it can lead to more visibility but that in itself is not a guarantee. Google XML sitemaps are already available for you, they just need to be installed. It doesn’t guarantee improvement for your rankings, but it helps google discover your content faster.

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Meta Tags Matter

Meta tags are HTML tags that appear in between the opening and closing <head> tags. Since the hummingbird update, the truth is that mega tags no longer really matter. The title tag may appear in the head section of a webpage. That is actually a necessary page requirement with or without the meta description, although google may pull text from the page body as a preview snippet. Meta tags may not really boost your rankings but can make your search result attractive.

Target keywords and Anchor text doesn’t matter

The goal of every algorithm update is to help searchers find the sites that contain the information they need. Over optimization can get you penalized by Google. The latest update of Google Penguin made it so that contextual links have 5-10 times more ranking power than usual author profile links. Excessive keyword-rich anchor text will negatively affect your site rankings. Cross-linking with rich anchor text is equally risky so avoid it. This in no way means anchor texts have become irrelevant. It means that it pays to diversify your anchor texts. Ensure that your primary and secondary keywords are used as anchor text.

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An SEO Agency Can Get You Top Rankings Quickly

There are diverse reasons why you may need an SEO expert. Especially for keyword analysis and competitiveness auditing. But an SEO agency cannot get you top rankings in the blink of an eye. Google handles over a hundred billion searches per month, and as such, no SEO expert or agency can readily predict new keywords. SEO is a long-term practice, and you need to put time and patience into it before you earn top rankings. If you are just starting a website, it might be a good idea to use a web design agency that really understands SEO in planning the initial architecture of the website.

Guest blogging is Irrelevant

Guest blogging simply means that a guest contributed content to your blog. Quality sites use guest blogging all the time. The type of article, the uniqueness of it, and anchor texts on the content can be helpful. Google can’t accurately decipher what a guest post is so a proper guest post attracts links and search results to your site.

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Keyword Research is Unnecessary

Keyword research is critical for any SEO effort. You should avoid over optimization, excessive use of keyword rich anchor texts, and exact match domain updates. Google’s keyword planner is still the most accurate research tool out there. Keyword research is still relevant just ensure you focus on the user intent, not just the keywords themselves.

There you have it. Make sure you do your research before embarking on any SEO strategy. Take advantage of the SEO tools out there that can help you achieve your objective.

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Are there other SEO myths that quickly come to your mind? Kindly share your ideas in comment section

Featured photo credit: Pixabay via pixabay.com

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Zuhair Sharif

Digital Marketer

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

More About Working Smart

Featured photo credit: Unsplash via unsplash.com

Reference

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