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Six Myths About SEO Strategy That You Should Know

Six Myths About SEO Strategy That You Should Know

Over the past couple of years, there have been several misconceptions about how search engines operate. There have been varying conflicts about how SEO actually works. Keeping up with the latest changes in the world of SEO is a struggle. We bring you six myths that have been debunked about SEO.

XML Sitemap Will Boost Your Search Rankings

Can a sitemap really boost your search rankings? A sitemap truly doesn’t affect the actual rankings of your webpages. Sitemaps are like an aid that gives more information about your site to google and other search engines, making sure all of your URLs are indexed for easy crawling. When prioritized, it can lead to more visibility but that in itself is not a guarantee. Google XML sitemaps are already available for you, they just need to be installed. It doesn’t guarantee improvement for your rankings, but it helps google discover your content faster.

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Meta Tags Matter

Meta tags are HTML tags that appear in between the opening and closing <head> tags. Since the hummingbird update, the truth is that mega tags no longer really matter. The title tag may appear in the head section of a webpage. That is actually a necessary page requirement with or without the meta description, although google may pull text from the page body as a preview snippet. Meta tags may not really boost your rankings but can make your search result attractive.

Target keywords and Anchor text doesn’t matter

The goal of every algorithm update is to help searchers find the sites that contain the information they need. Over optimization can get you penalized by Google. The latest update of Google Penguin made it so that contextual links have 5-10 times more ranking power than usual author profile links. Excessive keyword-rich anchor text will negatively affect your site rankings. Cross-linking with rich anchor text is equally risky so avoid it. This in no way means anchor texts have become irrelevant. It means that it pays to diversify your anchor texts. Ensure that your primary and secondary keywords are used as anchor text.

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An SEO Agency Can Get You Top Rankings Quickly

There are diverse reasons why you may need an SEO expert. Especially for keyword analysis and competitiveness auditing. But an SEO agency cannot get you top rankings in the blink of an eye. Google handles over a hundred billion searches per month, and as such, no SEO expert or agency can readily predict new keywords. SEO is a long-term practice, and you need to put time and patience into it before you earn top rankings. If you are just starting a website, it might be a good idea to use a web design agency that really understands SEO in planning the initial architecture of the website.

Guest blogging is Irrelevant

Guest blogging simply means that a guest contributed content to your blog. Quality sites use guest blogging all the time. The type of article, the uniqueness of it, and anchor texts on the content can be helpful. Google can’t accurately decipher what a guest post is so a proper guest post attracts links and search results to your site.

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Keyword Research is Unnecessary

Keyword research is critical for any SEO effort. You should avoid over optimization, excessive use of keyword rich anchor texts, and exact match domain updates. Google’s keyword planner is still the most accurate research tool out there. Keyword research is still relevant just ensure you focus on the user intent, not just the keywords themselves.

There you have it. Make sure you do your research before embarking on any SEO strategy. Take advantage of the SEO tools out there that can help you achieve your objective.

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Are there other SEO myths that quickly come to your mind? Kindly share your ideas in comment section

Featured photo credit: Pixabay via pixabay.com

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Zuhair Sharif

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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